As filed with the Securities and Exchange Commission on May 19, 2004

                            Registration No. 0-19409
                   __________________________________________

                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549
                   __________________________________________

                                    FORM S-3
                             Registration Statement
                                    Under the
                             Securities Act of 1933
                    _________________________________________

                               SYNERGY BRANDS INC.
             (Exact Name of Registrant as Specified in its Charter)

       Delaware                                             22-2993066
(State or Other Jurisdiction                      (I.R.S. Employer
of Incorporation or                               Identification Number)
Organization)


                             1175 Walt Whitman Road
                               Melville, NY 11747
                                 (631) 424-5500
                   (Address, Including Zip Code, and Telephone
                   Number, Including Area Code of Registrant's
                          Principal Executive Offices)

                                Mair Faibish, CEO
                               Synergy Brands Inc.
                             1175 Walt Whitman Road
                               Melville, NY 11747
                                 (631) 424-5500
                     (Name, Address, Including Zip Code, and
                    Telephone Number, Including Area Code of
                               Agent for Service)

                                    Copy to:

                             Randall J. Perry, Esq.
                                 44 Union Avenue
                              Rutherford, NJ 07070



Approximate  date of  commencement  of proposed  sale to the public:  As soon as
practicable after this registration  statement  becomes  effective.  If the only
securities  being registered on this form are being offered pursuant to dividend
or interest reinvestment plans, please check the following box: [ ]

If any of the  securities  being  registered on this form are to be offered on a
delayed or continuous  basis  pursuant to Rule 415 under the  Securities  Act of
1933,  other  than  securities  offered  only in  connection  with  dividend  or
interest-reinvestment plans, check the following box: [X]

If this form is filed to register additional securities for an offering pursuant
to Rule 462(b) under the Securities Act, please check the following box and list
the Securities Act  registration  number of the earlier  effective  Registration
Statement for the same offering: [ ]

If this form is a  post-effective  amendment filed pursuant to Rule 462(c) under
the  Securities  Act,  check  the  following  box and  list the  Securities  Act
Registration  Statement number of the earlier effective  Registration  Statement
for the same offering: [ ]

If delivery  of the  prospectus  is  expected  to be made  pursuant to Rule 434,
please check the following box: [ ]




                        CALCULATION OF REGISTRATION FEE

                                      Proposed       Proposed
                                      Maximum        Maximum          Proposed
Title of each class                   Amount         Offering         Aggregate      Amount of
of Securities to be                   to be          Price            Offering       Registration
Registered                            Registered (1) Per Share (2)    Price(2)       Fee
- --------------------                  ----------     ----------       ----------     ----------
Common Stock, $.001
                                                                           
par value per share,                    400,000       3.36             1,344,000       $408.00
of Selling Securityholder (3)


                                                                        Total          $408.00
                                                                                     ----------


(1)      Pursuant to Rule 416(a)  promulgated  under the Securities Act of 1933,
         as amended (the "Securities  Act"),  this  Registration  Statement also
         covers  any  additional  securities  that may be  offered  or issued to
         prevent  dilution   resulting  from  stock  splits,   stock  dividends,
         re-capitalizations    or   similar    transactions,    or   contractual
         anti-dilution provisions.

(2)      Estimated solely for the purpose of calculating the  registration  fee.
         Based  upon the  average  of the high and low prices on May 14, 2004 of
         the common  stock as  reported on NASDAQ  Small Cap Market  pursuant to
         Rule 457 (c).

                                      -2-



(3)      Common  Stock  that  could be issued by Synergy  upon  conversion  of a
         Convertible Term Note issued to Selling Securityholder and for exercise
         of Warrants  issued to Selling  Securityholder  which Note and Warrants
         were issued in connection with a private placement by the Registrant.

(4)      An undetermined  number of securities are being registered  pursuant to
         Rule 416 under the Securities Act to cover any adjustment in the number
         of shares  issuable as a result of  anti-dilution  provisions as may be
         applicable to the Warrants and the Note and any  conversion of interest
         payments which shall become due under the Note.

     The Registrant  hereby amends this  registration  statement on such date or
dates as may be necessary to delay its effective date until the Registrant shall
file a further  amendment  which  specifically  states  that  this  registration
statement  shall therefor  become  effective in accordance  with Section 8(a) of
this  Securities Act of 1933 or until the  registration  statement  shall become
effective on such date as the Commission,  acting pursuant to said Section 8(a),
may determine.

     The information  contained in this  preliminary  prospectus is not complete
and may be  changed.  These  securities  may not be sold until the  registration
statement filed with the Securities and Exchange  Commission is effective.  This
prospectus is not an offer to sell these  securities and it is not soliciting an
offer to buy  these  securities  in any  state  where  the  offer or sale is not
permitted.

Subject to completion, dated May 17, 2004.

                                      -3-



                               SYNERGY BRANDS INC.

Cross-Reference  Sheet Showing Location in Prospectus of Information Required by
Part I of Form S-3 Pursuant to Item 501(b) of Regulation S-K


1. Forepart of the Registration Statement
   and Outside Front Cover Page of
   Prospectus...........................Outside front cover page of  Prospectus

2. Inside Front and Outside Back Cover
   Pages of Prospectus..................Inside front cover page of Prospectus;
                                        Outside back cover page of Prospectus

3. Summary Information, Risk Factors and
   Ratio of Earnings to Fixed Charges...Risk Factors; otherwise Not
                                        Applicable

4. Use of Proceeds......................Use of Proceeds

5. Determination of Offering Price......Not Applicable

6. Dilution.............................Not Applicable

7. Selling Security Holders.............Inside Front Cover;
                                        Selling Securityholders

8. Plan of Distribution.................Selling Securityholder Offering; Plan of
                                        Distribution

9. Description of Securities to be
    Registered..........................Description of Securities

10. Interests of Named Experts
    and Counsel.........................Experts

11. Material Changes....................NONE

12. Incorporation of Certain Information by
      Reference.........................Documents Incorporated by Reference

13. Disclosure of Commission Position on
      Indemnification for Securities Act
         Liabilities....................Commission Position on Indemnification

                                      -4-



                                   PROSPECTUS
                               SYNERGY BRANDS INC.

                        400,000 Shares of Common Stock
                       Offered by Selling Securityholders

     The  securityholder  named on pages and of this  Prospectus  (the  "Selling
Securityholders") of Synergy Brands Inc. ("Synergy") will offer pursuant to this
Prospectus an aggregate of 400,000 shares (the "Registered  Stock") of Synergy's
Common  Stock,  $.001 par  value  (the  "Common  Stock"),  consisting  of (1) an
aggregate  of up to 300,000  shares of the Common  Stock that could be issued by
Synergy  upon  conversion  of a  Convertible  Term  Note due  April 2, 2007 (the
"Note") (including  additionally a certain number of shares of Common Stock that
may be paid as interest  and/or fees on such Note);  and up to 100,000 shares of
the  Company's  Common Stock that could be issued upon  exercise of Common Stock
purchase  warrants  expiring  April 2, 2011 (the "Investor  Warrants")issued  to
certain of the Selling Shareholders; and (2)

     See "Selling  Securityholders" and "Plan of Distribution"  Synergy will not
receive  any of the  proceeds  from  the  sales of the  Registered  Stock by the
Selling  Securityholders,  but will  receive an  aggregate  of  $500,000  if the
Warrants are exercised.  Pursuant to agreements  between Synergy and the Selling
Securityholders,  Synergy has agreed to pay all of the  expenses of  registering
the shares of the Common Stock offered  hereby,  which expenses are estimated to
be  $29,106.  The Selling  Securityholders  will,  however,  pay the other costs
related to the sale of their securities,  including  discounts,  commissions and
transfer   fees,   if  any.   Synergy  has  agreed  to  indemnify   the  Selling
Securityholders  against certain  liabilities,  including  liabilities under the
Securities Act.

     The Selling Securityholders may offer all shares of the Registered Stock in
transactions in the  over-the-counter  market at market prices obtainable at the
time of sale, or in  privately-negotiated  transactions at prices  determined by
negotiation. The Selling Securityholders may effect such transactions by selling
the  shares  of the  Registered  Stock to or  through  broker-dealers,  and such
broker-dealers may receive  compensation in the form of discounts,  concessions,
or  commissions  from the Selling  Securityholders  and/or the purchasers of the
shares  for whom  such  broker-dealer  may act as agent or to whom  they sell as
principal, or both. See "Selling Securityholders" and "Plan of Distribution." If
any broker-dealers are used by the Selling Securityholders, any commissions paid
to such broker-dealers and, if broker-dealers purchase any shares as principals,
any profits received by such broker-dealers on the resales of the shares, may be
deemed to be underwriting discounts or commissions under the Securities Act.

     The Common  Stock is traded on the Nasdaq Small Cap Market under the symbol
SYBR. On May 14, 2004, the closing sales price of the Common Stock was $3.47 per
share as reported on the Nasdaq Small Cap System.

     The shares of the  Registered  Stock being offered by this  Prospectus  are
speculative in that they involve certain risks.  See "Risks Factors"  commencing
on page  hereof  for a  discussion  of matters  which  should be  considered  by
purchasers of these shares.

THESE  SECURITIES  HAVE NOT BEEN APPROVED OR  DISAPPROVED  BY THE SECURITIES AND
EXCHANGE  COMMISSION NOR ANY STATE SECURITIES  COMMISSION NOR HAS THE COMMISSION
OR ANY STATE SECURITIES  COMMISSION PASSED UPON THE ACCURACY OR ADEQUACY OF THIS
PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.

The date of this Prospectus is May 17, 2004

                                      -5-



                             ADDITIONAL INFORMATION

     Synergy  is  subject  to the  information  requirements  of the  Securities
Exchange Act of 1934, as amended (the "Exchange  Act"),  and, in accordance with
the Exchange Act,  files  reports,  proxy and  information  statements and other
information with the Commission.  Reports,  proxy and information statements and
other information  concerning Synergy can be inspected and copied (at prescribed
rates) at the Commission's  Public Reference  Section,  450 Fifth Street,  N.W.,
Washington,  D.C. 20549, as well as at the regional offices of the Commission at
233 Broadway, New York, New York 10279. The Commission maintains a Web site that
contains  reports,  proxy  and  information  statements  and  other  information
regarding  registrants like Synergy that file electronically with the Commission
at the following Web site address:  http://www.sec.gov.  In addition, the Common
Stock is  traded  in the  over-the-counter  market  on the  Nasdaq  System,  and
reports,  proxy and  information  statements  and other  information  concerning
Synergy can be inspected and copied at the office of the National Association of
Securities Dealers,  Inc. (the "NASD"),  Nasdaq Reports Section,  1735 K Street,
N.W., Washington, D.C. 20006.

     Synergy  has  filed  with  the  Securities  and  Exchange  Commission  (the
"Commission")  a  Registration  Statement  on Form S-3,  File No.  0-19409  (the
"Registration  Statement"),  under the  Securities  Act of 1933, as amended (the
"Securities  Act"),  with  respect  to the shares of the  Common  Stock  offered
hereby.  As  permitted  by the rules and  regulations  of the  Commission,  this
Prospectus omits certain  information  contained in the Registration  Statement.
For further  information  with respect to Synergy and this offering of shares of
the Common Stock,  reference is hereby made to the Registration Statement and to
the  exhibits  and  schedules  filed  therewith.  Statements  contained  in this
Prospectus regarding the contents of any agreement or other document filed as an
exhibit to the Registration  Statement are not necessarily  complete and in each
instance reference is made to the copy of such agreement or document filed as an
exhibit to the  Registration  Statement,  each statement  being qualified in all
respects by such reference.  The Registration Statement,  including exhibits and
schedules   thereto  and  all  documents   incorporated  by  reference  in  such
Registration Statement, may be inspected at the Public Reference Room maintained
by the Commission at 450 Fifth Street, N.W. Washington,  DC 20549, and copies of
all or any part  thereof  may be obtained  from such office upon  payment of the
prescribed  fees.  The public may obtain  information  on the  operation  of the
Public  Reference  Room by  calling  the SEC at  1-800-SEC-0330.  Synergy's  SEC
filings are also available to the public from the SEC's website at www.sec.gov.

                       DOCUMENTS INCORPORATED BY REFERENCE

     The  following  documents  filed by the  Company  with the  Commission  are
incorporated by reference into this prospectus:

         (1)  Synergy's  Annual  Report on Form 10-KSB for the fiscal year ended
         December 31, 2003;

         (2) Synergy's  Quarterly  Report on Form 10-QSB for the fiscal  quarter
         ended March 31, 2004;

         (3) Synergy's  definitive  proxy statement dated April 30, 2004 for the
         2003 Annual Meeting of Stockholders; and

                                      -6-



         (4) Synergy's  Registration  Statement on Form 8-A,  File No.  0-19409,
         dated July 11, 1991 including any amendments  (including  reference and
         description therein of the Company's common stock).

     All reports and  definitive  proxy or information  statements  subsequently
filed by Synergy pursuant to Sections 13(a),  13(c), 14 or 15(d) of the Exchange
Act subsequent to the date of this  Prospectus  and prior to the  termination of
the  offering  of  the  shares  of  the  Common  Stock  shall  be  deemed  to be
incorporated  by reference into this Prospectus and to be a part hereof from the
date  of  filing  of such  documents.  Any  statement  contained  in a  document
incorporated or deemed to be incorporated by reference herein shall be deemed to
be modified or superseded  for purposes of this  Prospectus to the extent that a
statement  contained  herein or in any other  subsequently  filed document which
also is incorporated  or deemed to be incorporated by reference  herein modifies
or supersedes such statement. Any such statement so modified or superseded shall
not be deemed, except as so modified or superseded, to constitute a part of this
Prospectus.

     Synergy will provide  without  charge to each person to whom a copy of this
Prospectus has been delivered on the written request of any such person,  a copy
of any or all of the documents  described above which have been  incorporated by
reference in this Prospectus.  A reasonable fee for duplicating and mailing will
be charged  for a copy of any  exhibit if such  exhibit  is  requested.  Written
requests for copies of such documents should be addressed to Mitchell  Gerstein,
Vice President,  Synergy Brands Inc. 1175 Walt Whitman Road, Melville,  NY 11747
or at (631) 424-5500.

     This is only a summary and may not contain all of the information  that you
should  consider  before  investing in the Company's  Common Stock.  Prospective
investors  should  read the entire  prospectus  carefully,  including  the "Risk
Factors"  section  included  elsewhere in this  prospectus.  In this prospectus,
"we," "us," "our," the "Company," and the  "registrant"  refer to Synergy Brands
Inc. its predecessors, and its consolidated subsidiaries.

                                      -7-



                             OVERVIEW OF THE COMPANY

                                    BUSINESS

     Synergy  Brands  Inc.  (SYBR or the  Company)  is a  holding  company  that
operates  in  wholesale  distribution  of  consumer  goods  as  well  as  retail
distribution  of premium cigars and salon products  through three  segments.  It
principally focuses on the sale of nationally known brand name consumer products
manufactured by major U.S. manufacturers. The consumer products are concentrated
within the  Grocery  and Health & Beauty  Aids (HBA)  industries  as well as the
premium cigar business.

     The Company  distributes  and sells these  products  through  wholly  owned
subsidiaries in two distinct manners.

     BUSINESS-TO-BUSINESS  (B2B): THE COMPANY OPERATES TWO BUSINESSES WITHIN THE
B2B SECTOR. B2B IS DEFINED AS SALES TO NON-RETAIL CUSTOMERS.

     PHS Group distributes Grocery and HBA products to retailers and wholesalers
predominately  located in the  Northeastern  United  States.  PHS is the largest
subsidiary of the Company and represented about 86% of the overall company sales
for the year  ended  December  31,  2003.  PHS's  core  sales  base  remain  the
distribution of nationally  branded consumer  products in the grocery and health
and beauty (HBA) sectors.  PHS has positioned  itself as a distributor for major
manufacturers as opposed to a full line  wholesaler.  A full line wholesaler has
the responsibility of servicing the entire needs of a retail operation,  whereas
a distributor caters to specific merchandising  categories.  As a result, PHS is
able to plan the needs of its  customers  directly from the source of supply and
in  turn  increase  sales  to its  customers  through  this  unique  focus.  PHS
concentrates  on the fastest  moving  promotional  items such as: Tide,  Bounty,
Nyquil, Pantene, Clorox bleach, Scott tissues, Marcal tissues among many others,
and uses promotions, logistics and distribution savings to streamline and reduce
its sale prices.  The second business segment within the Company's B2B sector is
Proset Hair Systems  (Proset).  Proset  distributes  salon hair care products to
wholesalers,   distributors,   chain  drug  stores  and   supermarkets   in  the
Northeastern part of the United States.

     BUSINESS TO CONSUMER (B2C): THE COMPANY  OPERATES THREE  BUSINESSES  WITHIN
THE B2C SECTOR. B2C IS DEFINED AS SALES TO RETAIL CUSTOMERS.

     The  Company's  B2C  activities  are  conducted  through  its wholly  owned
subsidiary Gran Reserve Corporation (GRC). GRC operates the following businesses

         o Cigars  Around the World is a recently  acquired  company  that sells
         premium cigars to restaurants,  hotels, casinos, country clubs and many
         other leisure related  destinations. This company was acquired in June,
         2003.

         o CigarGold.com  sells premium cigars through the Internet  directly to
         the consumer.

         o  BeautyBuys.com  sells  salon  hair  care  products  directly  to the
         consumer.

     The Company  also owns 20% of the  outstanding  common  stock in  Interline
Travel and Tours,  Inc. (ITT). The Company believes that its capital  investment
in this unique  travel  Company may  provide  for future  capital  appreciation.
Synergy  Brands  does not  manage ITT and  relies on the  management  of ITT for
day-to day operations.  ITT provides cruise and resort hotel packages  through a
proprietary  reservation system to airline employees and their retirees.  ITT is
believed  to be the  largest  Company  in this  sector of the  travel  industry.
Information on ITT can be found at www.perx.com.

     THE  COMPANY'S  CORPORATE  OFFICES  ARE LOCATED AT 1175 WALT  WHITMAN  ROAD
MELVILLE NEW YORK 11747, AND ITS TELEPHONE NUMBER IS (631) 424-5500. THE COMPANY
MAINTAINS  A  CORPORATE  WEBSITE  AT  WWW.SYNERGYBRANDS.COM.  The  Company  is a
reporting Company as defined in Regulation 12B of the Securities Exchange Act of
1934 and files  electronically  with the SEC the Company's  quarterly  10QSB and
year end 10-KSB reports and interim Form 8K reports. The general public may read
and copy any  materials  the  Company  has filed  with the SEC at the SEC Public
Reference  Room at 450 Fifth Street NW,  Washington  DC. The general  public may
obtain  information on the operation of the Public Reference Room by calling the
SEC at  1-800-SEC-0330.  The SEC also  maintains an Internet  site that contains
reports,  proxy and  information  statements,  and other  information  regarding
issuers that file  electronically  with the SEC which website can be accessed at
www.sec.gov.  Filed reports by the Company may be viewed at the SEC Edgar filing
website  to which the  Company's  homepage  website  is  directly  linked.  Such
businesses of Synergy are conducted through corporate  subsidiaries  whose stock
is wholly or majority owned by Synergy,  and the results of whose businesses are
consolidated  for reporting  purposes with the financial  statements of Synergy.
See the  filed  reports  of  Synergy  incorporated  by  reference  herein  under
"Documents  Incorporated by Reference" for a further description of the business
of  Synergy  and  its  subsidiaries  (collectively  referred  to  herein  as the
"Company").

                                      -8-



                                    OFFERING

     Synergy is not  offering  any  securities  pursuant  to this  offering.  As
indicated  on the Cover  Page,  the  Selling  Securityholders  are  offering  an
aggregate  of  400,000  shares  of the  Common  Stock  to be  offered  following
conversion of the  Convertible  Term Note and exercise of the Investor  Warrants
(including  a certain  number of  shares  of  common  stock  that may be paid as
interest  on  the  Note).  See  also  "Selling  Securityholders"  and  "Plan  of
Distribution" supra.

                                  RISK FACTORS

     The shares of the Common Stock offered by this Prospectus are  speculative,
involve a high degree of risk and should not be  purchased  by anyone  unable to
afford a loss of his, her or its entire  investment.  In analyzing this offering
prospective investors should review carefully the investment risk considerations
set forth below.

             FORWARD LOOKING INFORMATION AND CAUTIONARY STATEMENTS

     Other than the factual matters set forth herein,  the matters and items set
forth in this  report are  forward-looking  statements  that  involve  risks and
uncertainties.  The  Company's  actual  results may differ  materially  from the
results discussed in the forward-looking statements.  These statements relate to
future events or the Company's future financial performance and include, but are
not limited to, statements concerning:

         The  anticipated  benefits  and risks of the  Company's  key  strategic
         partnerships, business relationships and acquisitions;

         The Company's ability to attract and retain customers;

         The  anticipated  benefits  and  risks  associated  with the  Company's
         business  strategy,  including those relating to its  distribution  and
         fulfillment  strategy  and its current  and future  product and service
         offerings;

         The  Company's  future  operating  results and the future  value of its
         common stock;

         The  anticipated  size or trends of the  market  segments  in which the
         Company competes and the anticipated competition in those markets;

         Potential government regulation; and

         The Company's  future capital  requirements  and its ability to satisfy
         its capital needs.

                                      -9-



     Furthermore,  in some cases, you can identify forward-looking statements by
terminology such as may, will, could, should, expect, plan, intend,  anticipate,
believe, estimate, predict, potential or continue, the negative of such terms or
other  comparable  terminology.  These statements are only  predictions.  Actual
events  or  results  may  differ  materially.  Factors  that  could  cause  such
differences  include,  but are not limited to, those identified herein and other
risks included from time to time in the Company's other  Securities and Exchange
Commission  ("SEC")  reports and press  releases,  copies of which are available
from the Company upon request.

     Although  the  Company  believes  that the  expectations  reflected  in the
forward-looking  statements are reasonable,  it cannot guarantee future results,
levels of activity, performance or achievements. Moreover the Company assumes no
responsibility  for  the  accuracy  and  completeness  of  the   forward-looking
statements  to conform such  statements  to actual  results or to changes in its
expectations.

     In addition to the other  information  in this Form 10-KSB,  the  following
risk factors should be carefully  considered in evaluating the Company  business
because these factors may have a significant  impact on the Company's  business,
operating  results  and  financial  condition.  As a result of the risk  factors
discussed below and elsewhere in this Form 10-KSB and the risks discussed in the
Company's other SEC filings,  actual results could differ  materially from those
projected in any forward-looking statements.

     1. THE COMPANY HAS INCURRED OPERATING LOSSES.

     The  Company  has a long  history of  operating  losses.  To date,  a large
portion of the  Company's  expenses  have been  financed  through  debt  capital
raising  activities.  Although  the Company has  narrowed  its losses,  it still
continues to report operating deficits as opposed to profits. A large portion of
the  Company's  historical  losses are a direct result of fees and expenses paid
for in stock and/or barter. and working capital  financing.  Due to a pattern of
historical  losses,  there is no assurance  that further  financing  will not be
needed for operating purposes.

     2. INTERNET

     The internet environment is still relatively new to business and is subject
to inherent risks as in any new developing business including rapidly developing
technology  with which to attempt to keep pace and level of acceptance and level
of consumer knowledge regarding its use.

                                      -10-



     3. DEPENDENCE ON PUBLIC TRENDS.

     The  Company's  business  is subject to the  effects of  changing  customer
preferences  and the  economy,  both of which are  difficult to predict and over
which the Company has no control.  A change in either consumer  preferences or a
down-turn in the economy may affect the Company's business prospects.

     4. POTENTIAL PRODUCT LIABILITY.

     As a participant in the  distribution  chain between the  manufacturer  and
consumer,  the  Company  would  likely be named as a  defendant  in any  product
liability  action  brought by a consumer.  To date, no claims have been asserted
against the Company for product liability;  there can be no assurance,  however,
that such claims will not arise in the future. Currently, the Company does carry
product liability  insurance.  In the event that any products liability claim is
not fully funded by insurance,  and if the Company is unable to recover  damages
from the  manufacturer  or supplier of the product that caused such injury,  the
Company may be required to pay some or all of such claim from its own funds. Any
such payment could have a material adverse impact on the Company.

     5. RELIANCE ON COMMON CARRIERS.

     Although the Company has in the last year leased a fleet of trucks operated
by the Company to make deliveries,  the Company is still dependent, for shipping
of product purchases, on common carriers in the trucking industry.  Although the
Company uses several hundred common carriers,  the trucking  industry is subject
to strikes from time to time,  which could have material  adverse  effect on the
Company's  operations if alternative  modes of shipping are not then  available.
Additionally the trucking  industry is susceptible to various natural  disasters
which can close  transportation lanes in any given region of the country. To the
extent  common  carriers  are  prevented  from or  delayed  in  utilizing  local
transportation  lanes, the Company will likely incur higher freight costs due to
the limited  availability  of trucks during any such period that  transportation
lanes are restricted.

     6. COMPETITION.

     The Company is subject to  competition  in all of its various  product sale
businesses.  While  these  industries  may be  highly  fragmented,  with  no one
distributor  dominating  the  industry,  the  Company is subject to  competitive
pressures from other distributors based on price and service and product quality
and origin.  While the business of the operating  subsidiaries  are diversified,
each subsidiary  independently  faces  competition  from numerous  organizations
which possess similar expertise and provide  comparable  products or services as
those furnished by the subsidiary. In most instances, the competitors are larger
organizations with substantially  greater resources.  This is especially true in
the cigar  industry  where the Company  competes  with  various  small and large
regional,  national and  international  firms selling both wholesale and retail.
The ability of the Company to successfully  compete within each industry segment
will depend upon numerous  factors,  including the Company's ability to generate
additional  working capital to expand both domestic and international  marketing
activity  and to  identify  additional  products  which can either be  developed
internally or acquired  from third parties to improve the Company's  competitive
positions.  There can be no assurance that Synergy can successfully  support the
capital  requirements of its subsidiaries to enable them to achieve  competitive
parity or that, even if such capital is made available,  the  subsidiaries  will
effectively compete.

     7. LITIGATION

     The Company is subject to legal  proceedings  and claims which arise in the
ordinary  course of its business.  In the opinion of  management,  the amount of
ultimate  liability with respect to these actions  should not materially  affect
the financial position,  results of operations or cash flows of the Company, but
there can be no assurance as to this.

                                      -11-



     8. POSSIBLE LOSS OF NASDAQ SMALL CAP LISTING.

     Synergy's  qualification  for trading on the NASDAQ Small Cap system has in
the recent past been  questioned,  the focus being on the market  quotes for the
Company's  stock, the current bid price having for a time been reduced below the
minimum  NASDAQ  standard  of $1  and  having  been  below  such  level  for  an
appreciable  period of time,  as well as the Company  also being  notified  that
stockholders'  equity has fallen below minimum NASDAQ continued listing standard
of $2,500,000.  NASDAQ has adopted,  and the  Commission  has approved,  certain
changes to its maintenance  requirements  including the requirement that a stock
listed in such  market have a bid price  greater  than or equal to $1.00 and the
listed Company maintain stockholders equity above $2,500,000.  The bid price per
share for the Common  Stock of Synergy  has been below $1.00 in the past and the
Common  Stock has remained on the NASDAQ  Small Cap System  because  Synergy has
complied with alternative criteria which are now eliminated under the new rules.
If the bid price dips below $1.00 per share, and is not brought above such level
for a sustained  period of time or the Company  fails to maintain  stockholders'
equity at a level of at least $2,500,000 the Common Stock could be delisted from
the NASDAQ  Small Cap System and  thereafter  trading  would be  reported in the
NASDAQ's OTC Bulletin  Board or in the "pink  sheets." In the event of delisting
from the NASDAQ Small Cap System,  the Common Stock would become  subject to the
rules adopted by the Commission regulating broker-dealer practices in connection
with  transactions in "penny stocks." The disclosure  rules  applicable to penny
stocks  require a  broker-dealer,  prior to a  transaction  in a penny stock not
otherwise  exempt  from the rules,  to deliver a  standardized  list  disclosure
document prepared by the Commission that provides information about penny stocks
and the nature and level of risks in the penny stock  market.  In addition,  the
broker-dealer  must  identify  its  role,  if  any,  as a  market  maker  in the
particular  stock,  provide  information  with  respect to market  prices of the
Common Stock and the amount of compensation that the broker-dealer  will earn in
the proposed transaction.  The broker-dealer must also provide the customer with
certain other information and must make a special written determination that the
penny  stock  is a  suitable  investment  for  the  purchaser  and  receive  the
purchaser's  written  agreement to the transaction.  Further,  the rules require
that following the proposed  transaction the broker-dealer  provide the customer
with monthly account  statements  containing market information about the prices
of the securities. These disclosure requirements may have the effect of reducing
the level of trading  activity in the secondary  market for a stock that becomes
subject to the penny stock  rules.  If the Common  Stock  became  subject to the
penny  stock  rules,  many   broker-dealers   may  be  unwilling  to  engage  in
transactions  in  the  Company's  securities  because  of the  added  disclosure
requirements,  thereby  making it more  difficult  for  purchasers of the Common
Stock to dispose of their shares.  The Company's  common stock has  historically
remained at NASDAQ  trading  levels above $1 except for limited  periods of time
and the  Company  has  achieved  and is  confident  of  maintaining  a level  of
Stockholders'  equity above $2,500,000.  Historical  stability combined with the
Company's   increasing   business   share  in  the  market  and  its  continuing
establishment as a viable force in the industries  wherein it participates gives
the Company  confidence that its  susceptibility to market  deficiencies is in a
much  lessened  state then in years past and that it can continue to achieve and
maintain NASDAQ listing compliance, but of this there can be no assurance.

     9. RISKS OF BUSINESS DEVELOPMENT.

     Because still the lines of product and product distribution established for
the Company are relatively  new and different  from its historical  non-internet
product  distribution  business,  the Company's operations in these areas should
continue to be considered subject to all of the risks inherent in a new business
enterprise,  including the absence of an appreciable  operating  history and the
expense of new product  development and uncertainties on demand and logistics of
delivery and other satisfaction of customer demands. Various problems, expenses,
complications  and delays may be encountered in connection  with the development
of the  Company's  new  products  and  methods  of product  distribution.  These
expenses  must either be paid out of the proceeds of future  offerings or out of
generated  revenues  and  Company  profits and will likely be a drain on Company
capital  if  revenue  and  revenue  collection  does not keep pace with  Company
expenses.  There can be no assurance as to the continued  availability  of funds
from any of these sources.

                                      -12-



     10. RAPIDLY CHANGING MARKET MAY IMPACT OPERATIONS.

     The market for the  Company's  products is rapidly  changing  with evolving
industry standards and frequent new product introductions.  The Company's future
success will depend in part upon its  continued  ability to enhance its existing
products and to introduce  new products and features to meet  changing  customer
requirements and emerging  industry  standards and to continue to have access to
such products from their sources on a pricing schedule  conducive to the Company
operating  at a profit.  The  Company  will have to  develop  and  implement  an
appropriate  marketing  strategy  for  each  of its  products.  There  can be no
assurance that the Company will successfully  complete the development of future
products or that the Company's  current or future  products will achieve  market
acceptance levels and be made available for sale by the Company conducive to the
Company's fiscal needs. Any delay or failure of these products to achieve market
acceptance  or  limits  on  their  availability  for sale by the  Company  would
adversely affect the Company's business. In addition,  there can be no assurance
that the  products  or  technologies  developed  by others  will not  render the
Company's products or technologies non-competitive or obsolete.

     Management  believes  actions taken and  presently  being taken to meet and
enhance the Company's  operating and  financial  requirements  should assure and
provide the opportunity for the Company to continue as a going concern. However,
Management  cannot  predict the outcome of future  operations and no adjustments
have been made to offset the outcome of this uncertainty.

     11.EXTENSIVE  AND INCREASING  REGULATION OF TOBACCO PRODUCTS AND LITIGATION
        MAY IMPACT CIGAR INDUSTRY.

     The tobacco industry in general has been subject to extensive regulation at
the federal,  state and local levels. Recent trends have increased regulation of
the  tobacco  industry.  Although  regulation  initially  focused  on  cigarette
manufacturers,  it has begun to have a broader impact on the industry as a whole
and may focus more directly on cigars in the future.  The increase in popularity
of cigars may likely lead to an increase in regulation  of cigars.  A variety of
bills  relating to tobacco  issues have been  introduced  in the U.S.  Congress,
including  bills that would (i) prohibit the  advertising  and  promotion of all
tobacco products or restrict or eliminate the  deductibility of such advertising
expense,  (ii) increase  labeling  requirements on tobacco  products to include,
among others things, addiction warnings and lists of additives and toxins, (iii)
shift  control of tobacco  products and  advertisements  from the Federal  Trade
Commission  (the "FTC") to the Food and Drug  Administration  (the "FDA"),  (iv)
increase  tobacco  excise  taxes and (v) require  tobacco  companies  to pay for
health care costs incurred by the federal  government in connection with tobacco
related  diseases.  Future enactment of such proposals or similar bills may have
an adverse  effect on the results of  operations  or financial  condition of the
Company.  Although,  except for  warning  labeling  and smoke  free  facilities,
current legislation and regulation focuses on cigarette smoking and sales, there
is no assurance that the scope of legislation will not be expanded in the future
to encompass cigars as well.

     A majority of states restrict or prohibit  smoking in certain public places
and  restrict  the sale of tobacco  products to minors.  Local  legislative  and
regulatory bodies also have increasingly moved to curtail smoking by prohibiting
smoking in certain buildings or areas or by designating  "smoking" areas.  These
restrictions  generally do not distinguish between cigarettes and cigars.  These
restrictions  and future  restrictions  of a similar nature have and likely will
continue to have an adverse effect on the Company's sales or operations  because
of resulting  difficulty  placed upon advertising and sale of tobacco  products,
such as  restrictions  and in many cases  prohibition  of  counter  access to or
display of  premium  handmade  cigars,  and/or  decisions  by  retailers  not to
advertise for sale and in many cases to sell tobacco  products because of public
pressure to stop the selling of tobacco products.  Numerous  proposals also have
been and are being  considered  at the state and local  levels,  in  addition to
federal  regulations,  to restrict  smoking in certain public areas,  regulating
point of sale placement and promotions of tobacco products and requiring warning
labels.

     Increased  cigar  consumption  and the publicity such increase has received
may increase the risk of additional  regulation.  The Company cannot predict the
ultimate  content,  timing or effect of any  additional  regulation  of  tobacco
products by any federal,  state,  local or regulatory  body, and there can be no
assurance  that any such  legislation  or  regulation  would not have a material
adverse effect on the Company's business.

     In addition  numerous tobacco  litigation has been commenced and may in the
future  be  instituted,  all  of  which  may  adversely  affect(albeit  focusing
primarily  on cigarette  smoking)  cigar  consumption  and sale and may pressure
applicable  government entities to institute further and stricter legislation to
restrict and possibly prohibit cigar sale and consumption,  any and all of which
may have an adverse  affect on Company  business

                                      -13-



     12. NO DIVIDENDS LIKELY.

     No dividends  have been paid on the Common Stock since  inception,  nor, by
reason  of  its  current   financial  status  and  its  contemplated   financial
requirements,  does Synergy  contemplate or anticipate paying any dividends upon
its Common Stock in the foreseeable future.

     13. POTENTIAL LIABILITY FOR CONTENT ON THE COMPANY'S WEB SITE.

     Because the Company posts product  information and other content on its Web
sites, the Company faces potential liability for negligence,  copyright, patent,
trademark,  defamation,  indecency  and other  claims  based on the  nature  and
content of the materials that the Company posts.  Such claims have been brought,
and sometimes successfully pressed, against other Internet content distributors.
In  addition,  the Company  could be exposed to  liability  with  respect to the
unauthorized  duplication  of  content  or  unauthorized  use of other  parties'
proprietary technology or infiltration into the Company's system by unauthorized
personnel.

     14. THE COMPANY'S NET SALES WOULD BE HARMED IF IT  EXPERIENCES  SIGNIFICANT
         CREDIT CARD FRAUD.

     A failure to adequately  control  fraudulent credit card transactions would
harm the Company's net sales and results of operations because it does not carry
insurance  against such risk.  Under current credit card practices,  the Company
may be held liable for  fraudulent  credit card  transactions  where it does not
obtain a cardholder's signature, a frequent practice in internet sales.

     15. THE COMPANY  DEPENDS ON CONTINUED USE OF THE INTERNET AND GROWTH OF THE
         ONLINE PRODUCT PURCHASE MARKET.

     The Company's  future revenues and profits,  if any,  substantially  depend
upon the widespread acceptance and use of the internet as an effective medium of
business and  communication by the Company's target  customers.  Rapid growth in
the use of and interest in the Internet has occurred only recently. As a result,
acceptance  and use may not  continue  to develop  at  historical  rates,  and a
sufficiently  broad base of  consumers  may not adopt,  and continue to use, the
Internet and other online services as a medium of commerce.

     In  addition,  the  Internet  may not be  accepted  as a  viable  long-term
commercial marketplace for a number of reasons, including potentially inadequate
development of the necessary network  infrastructure  or delayed  development of
enabling  technologies and performance  improvements  and/or potential  customer
continued  preferences  for  more  traditional  see and  touch  purchasing.  The
Company's success will depend, in large part, upon third parties maintaining the
Internet  infrastructure  to provide a reliable network backbone with the speed,
data capacity,  security and hardware necessary for reliable Internet access and
services  and  hopeful  continued  shifting  of  potential   customers  shopping
preferences to the internet.

     16. IF THE  COMPANY  DOES NOT  RESPOND  TO RAPID  TECHNOLOGY  CHANGES,  ITS
         SERVICES  COULD BECOME  OBSOLETE  AND ITS  BUSINESS  WOULD BE SERIOUSLY
         HARMED.

     As the  Internet  and online  commerce  industry  evolve,  the Company must
license  leading  technologies  useful in its  business,  enhance  its  existing
services,  develop new services  and  technology  that address the  increasingly
sophisticated  and varied  needs of its  prospective  customers  and  respond to
technological  advances  and  emerging  industry  standards  and  practices on a
cost-effective  and timely  basis.  The Company may not be able to  successfully
implement new  technologies or adapt its proprietary  technology and transaction
processing systems to customer  requirements or emerging industry standards.  If
the Company is unable to do so, it could  adversely  impact its ability to build
on its varied businesses and attract and retain customers.

                                      -14-



     17. POTENTIAL FUTURE SALES OF COMPANY STOCK.

     The majority of the shares of common stock of the Company  outstanding  are
"restricted  securities" as that term is defined in Rule 144  promulgated  under
the Securities Act of 1933. In general under Rule 144 a person (or persons whose
shares are  aggregated)  who has satisfied a one year holding  period may, under
certain  circumstances,  sell within any three  month  period a number of shares
which does not exceed the greater of 1% of the then outstanding shares of common
stock or the average  weekly trading volume during the four calendar weeks prior
to such sale. Rule 144 also permits,  under certain  circumstances,  the sale of
shares by a person who is not an affiliate of the Company and who has  satisfied
a two year holding period without, any quantity limitation. The vast majority of
holders of the shares of the  outstanding  common  stock of the  Company  deemed
"restricted  securities" have already  satisfied at least their one year holding
period  or will do so with the  next  fiscal  year,  and  such  stock is  either
presently  or within the next fiscal year will become  eligible  for sale in the
public market (subject to volume  limitations of Rule 144 when applicable).  The
Company is unable to predict  the effect  that sales of its common  stock  under
Rule 144, or  otherwise,  may have on the then  prevailing  market  price of the
common stock.  However,  the Company believes that the sales of such stock under
Rule  144  may  have  a   depressive   effect  upon  the  market.   The  Selling
Securityholders  may, from time to time, offer an aggregate of 400,000 shares of
the Common Stock, (see "Plan of Distribution"). The possibility that substantial
amounts  of the  Common  Stock  may be  sold in the  public  market  may  have a
depressive  effect on prevailing market prices for the Common Stock and, in such
event, could impair Synergy's ability to raise capital in the future through the
sale of equity securities.

         18.       NEGATIVE IMPACT ON VOTING OF PREFERRED STOCK.

     The Class A  Preferred  Stock,  $.001 par value  (the  "Series A  Preferred
Stock"),  currently entitles the holder to 13 votes for every one share of Class
A Preferred  held on all  matters on which the  holders of the Common  Stock may
vote.  Accordingly,  the holder thereof will,  when voting its Class A Preferred
Stock as a single  class,  currently  controls  approximately  39% of the voting
power of the Company and, therefore, may effectively control the election of all
of the members of the Board of Directors  and the business  affairs and policies
of Synergy.  Such  control may also have the effect of  delaying,  deferring  or
preventing  a change  in  control  of the  Company.  The  terms  of the  Class A
Preferred  Stock also  provide  that no  additional  shares of Class A Preferred
Stock or other preferred stock of the Company may be issued without the approval
of a majority of the holders of the Class A Preferred Stock.

     19. THE COMPANY MAY NOT BE ABLE TO CONTINUE ATTRACTING NEW CUSTOMERS.

     The success of the  Company's  business  model depends in large part on its
continued  ability  to  increase  its  number of  customers.  The market for its
businesses may grow more slowly than anticipated  because of or become saturated
with competitors,  many of which may offer lower prices or broader distribution.
The Company is also highly dependant on internet sales which require interest of
potential suppliers in the internet mode of product  purchasing.  Some potential
suppliers may not want to join the Company's networks because they are concerned
about the  possibility  of their  products  being  listed  together  with  their
competitors'  products thus limiting  availability of product mix made available
by the Company.  If the Company  cannot  continue to bring new  customers to its
sites or maintain its existing  customer base or attract listing of a mixture of
product, the Company may be unable to offer the benefits of the network model at
levels sufficient to attract and retain customers and sustain its business.

                                      -15-



     20. BECAUSE  THE  COMPANY'S  INDUSTRY  IS  HIGHLY  COMPETITIVE  AND HAS LOW
         BARRIERS TO ENTRY, THE COMPANY MAY NOT BE ABLE TO EFFECTIVELY COMPETE.

     The U.S.  market for  e-commerce  services is  extremely  competitive.  The
Company  expects  competition to intensify as current  competitors  expand their
product offerings and enter the e-commerce market, and new competitors enter the
market.

     The principal  competitive  factors are the quality and breadth of services
provided,  potential for successful  transaction activity and price.  E-commerce
markets are  characterized  by rapidly  changing  technologies  and frequent new
product and service  introductions.  The Company may fail to update or introduce
new market  pricing  formats,  selling  techniques  and/or other  mechanics  and
administrative  tools and formats for  internet  sales  consistent  with current
technology  on a timely basis or at all. If its fails to  introduce  new service
offerings or to improve its existing  service  offerings in response to industry
developments,  or if its  prices are not  competitive,  the  Company  could lose
customers, which could lead to a loss of revenues.

     Because  there  are  relatively  low  barriers  to entry in the  e-commerce
market, competition from other established and emerging companies may develop in
the future.  Many of the Company's  competitors  may also have  well-established
relationships with the Company's existing and prospective  customers.  Increased
competition is likely to result in fee reductions, reduced margins, longer sales
cycles for the  Company's  services and a decrease or loss of its market  share,
any of which could harm its business, operating results or financial condition.

     Many of the Company's  competitors have, and new potential  competitors may
have,  more  experience  developing  Internet-based  software  applications  and
integrated purchasing solutions, larger technical staffs, larger customer bases,
more established  distribution  channels,  greater brand recognition and greater
financial,  marketing  and other  resources  than the Company  has. In addition,
competitors  may be able to develop  products and services  that are superior to
those of the Company or that achieve greater customer  acceptance.  There can be
no assurance that the e-commerce solutions offered by the Company's  competitors
now or in the future will not be  perceived  as superior to those of the Company
by either businesses or consumers.

     21.  THE  COMPANY'S  BUSINESS  MAY  SUFFER  IF IT IS NOT  ABLE  TO  PROTECT
          IMPORTANT INTELLECTUAL PROPERTY.

     The Company's ability to compete effectively against other companies in its
industry  will  depend,  in part,  on its  ability  to protect  its  proprietary
technology and systems designs  relating to its  technologies.  The Company does
not know  whether  it has been or will be  completely  successful  in doing  so.
Further,  its competitors may independently  develop or patent technologies that
are substantially equivalent or superior to those of the Company.

     22. THE  COMPANY  MAY NOT BE ABLE TO MAINTAIN  THE  CONFIDENTIALITY  OF ITS
         PROPRIETARY KNOWLEDGE.

     The Company relies, in part, on contractual provisions to protect its trade
secrets and proprietary  knowledge.  These  agreements may be breached,  and the
Company may not have  adequate  remedies for any breach.  Its trade  secrets may
also  be  known  without  breach  of  such  agreements  or may be  independently
discovered by competitors.  Its inability to maintain the proprietary  nature of
its  technology  could harm its business,  results of  operations  and financial
condition by adversely affecting its ability to compete.

                                      -16-



     23.  OTHERS  MAY  ASSERT  THAT THE  COMPANY'S  TECHNOLOGY  INFRINGES  THEIR
          INTELLECTUAL PROPERTY RIGHTS.

     The Company  believes that its technology does not infringe the proprietary
rights of others.  However,  the  e-commerce  industry is  characterized  by the
existence of a large number of patents and  trademarks  and frequent  claims and
litigation  based on allegations of patent  infringement  and violation of other
intellectual  property rights. As the e-commerce market and the functionality of
products in the industry  continues to grow and  overlap,  the Company  believes
that the possibility of an intellectual property claim against it will increase.
For example,  the Company may  inadvertently  infringe an intellectual  property
right  of  which  it is  unaware,  or  there  may  be  applications  to  protect
intellectual  property rights now pending of which it is unaware which it may be
infringing  when they are  issued in the  future,  or the  Company's  service or
systems may incorporate  and/or utilize third party  technologies  that infringe
the intellectual  property rights of others. The Company has been and expects to
continue to be subject to alleged infringement claims. The defense of any claims
of  infringement  made  against  the  Company by third  parties,  whether or not
meritorious,  could  involve  significant  legal costs and require the Company's
management to divert time and attention from its business operations.  Either of
these consequences of an infringement claim could have a material adverse effect
on the Company's  operating results. If the Company is unsuccessful in defending
any  claims of  infringement,  it may be forced  to  obtain  licenses  or to pay
royalties  to  continue  to use its  technology.  The Company may not be able to
obtain any necessary licenses on commercially reasonable terms or at all. If the
Company fails to obtain necessary licenses or other rights, or if these licenses
are costly,  its operating results may suffer either from reductions in revenues
through the Company's inability to serve customers or from increases in costs to
license third-party technologies.

     24. THE  COMPANY'S  BUSINESS MAY BE  ADVERSELY  AFFECTED IF IT IS UNABLE TO
         CONTINUE  TO  LICENSE  SOFTWARE  THAT  IS  NECESSARY  FOR  ITS  SERVICE
         OFFERING.

     Through  distributors,  the  Company  licenses  a variety  of  commercially
available Internet  technologies,  which are used in its services and systems to
perform key functions. As a result, the Company is to a certain extent dependent
upon continuing to maintain these  technologies.  There can be no assurance that
the Company would be able to replace the  functionality  provided by much of its
purchased Internet technologies on commercially  reasonable terms or at all. The
absence of or any  significant  delay in the  replacement of that  functionality
could  have a  material  adverse  effect on the  Company's  business,  financial
condition and results of operations.

     25. THE COMPANY'S SYSTEMS INFRASTRUCTURE MAY NOT KEEP PACE WITH THE DEMANDS
         OF ITS CUSTOMERS.

     Interruptions  of  service as a result of a high  volume of traffic  and/or
transactions could diminish the attractiveness of the Company's services and its
ability to attract  and retain  customers.  There can be no  assurance  that the
Company will be able to accurately  project the rate or timing of increases,  if
any,  in the use of its  service,  or that it will be able to expand and upgrade
its systems and infrastructure to accommodate such increases in a timely manner.
The Company  currently  maintains  systems in the U.S.  Any failure to expand or
upgrade  its  systems  could have a material  adverse  effect on its  results of
operations and financial condition by reducing or interrupting  revenue flow and
by limiting its ability to attract new  customers.  Any such failure  could also
have a material  adverse  effect on the business of its  customers,  which could
damage the  Company's  reputation  and expose it to a risk of loss or litigation
and potential liability.

                                      -17-



     26. A SYSTEM FAILURE COULD CAUSE DELAYS OR  INTERRUPTIONS OF SERVICE TO THE
         COMPANY'S CUSTOMERS.

     Service  offerings  involving  complex  technology  often contain errors or
performance  problems.  Many  serious  defects are  frequently  found during the
period  immediately  following  introduction and initial  implementation  of new
services or enhancements to existing services.  Although the Company attempts to
resolve all errors that it believes would be considered serious by its customers
before  implementation,  its systems are not  error-free.  Errors or performance
problems could result in lost revenues or  cancellation  of customer  agreements
and may expose the Company to litigation and potential  liability.  In the past,
the Company has  discovered  errors in  software  used in the Company  after its
incorporation  into Company  sites.  The Company  cannot assure that  undetected
errors or  performance  problems in its existing or future  services will not be
discovered  or that known errors  considered  minor by it will not be considered
serious by its  customers.  The Company has  experienced  periodic  minor system
interruptions, which may continue to occur from time to time.

     27. THE  FUNCTIONING  OF THE  COMPANY'S  SYSTEMS  OR THE  SYSTEMS  OF THIRD
         PARTIES ON WHICH IT RELIES COULD BE  DISRUPTED  BY FACTORS  OUTSIDE THE
         COMPANY'S CONTROL.

     The Company's success depends on the efficient and uninterrupted  operation
of  its  computer  and  communications   hardware  systems.  These  systems  are
vulnerable to damage or interruption from natural disasters,  fires, power loss,
telecommunication failures,  break-ins,  sabotage, computer viruses, intentional
acts of vandalism and similar events.  Despite any precautions the Company takes
or plans to take,  the occurrence of a natural  disaster or other  unanticipated
problems  could result in  interruptions  in its services.  In addition,  if any
hosting  service fails to provide the data  communications  capacity the Company
requires,  as a result of human  error,  natural  disaster or other  operational
disruption,  interruptions in the Company's services could result. Any damage to
or failure of its systems could result in reductions in, or terminations of, its
services, which could have a material adverse effect on its business, results of
operations and financial condition.

     28. THE COMPANY MAY ACQUIRE OTHER BUSINESSES OR  TECHNOLOGIES,  WHICH COULD
         RESULT IN DILUTION TO ITS  STOCKHOLDERS,  OR OPERATIONAL OR INTEGRATION
         DIFFICULTIES WHICH COULD IMPAIR ITS FINANCIAL PERFORMANCE.

     If appropriate  opportunities  present themselves,  the Company may acquire
complementary or strategic businesses,  technologies,  services or products that
it believes will be useful in the growth of its  business.  The Company does not
currently  have  any   commitments  or  agreements   with  respect  to  any  new
acquisitions.  They may not be able to identify, negotiate or finance any future
acquisition  successfully.  Even if the  Company  does  succeed in  acquiring  a
business, technology, service or product, the process of integration may produce
unforeseen  operating  difficulties and expenditures and may require significant
attention from the Company's  management  that would  otherwise be available for
the ongoing  development of its business.  Moreover the anticipated  benefits of
any  acquisition  may not be realized or may depend on the continued  service of
acquired  personnel  who could  choose to leave.  If the  Company  makes  future
acquisitions, it may issue shares of stock that dilute other stockholders, incur
debt,  assume contingent  liabilities or create  additional  expenses related to
amortizing  intangible assets, any of which might harm its financial results and
cause its stock price to decline.  Any  financing  that it might need for future
acquisitions  may only be available to it on terms that restrict its business or
that impose on it costs that reduce its revenue.

     29. THE COMPANY'S  SUCCESS DEPENDS ON THE CONTINUED  GROWTH OF THE INTERNET
         AND ONLINE COMMERCE.

     The Company's future revenues and profits depend to a large extent upon the
widespread  acceptance  and use of the Internet  and other online  services as a
medium for  commerce by  merchants  and  consumers.  The use of the Internet and
e-commerce  may not continue to develop at past rates and a  sufficiently  broad
base of business and  individual  customers may not adopt or continue to use the
Internet as a medium of commerce.  The market for the sale of goods and services
over the Internet is a relatively  new and  emerging  market.  Demand and market
acceptance for recently  introduced  services and products over the Internet are
subject to a high level of  uncertainty.  Growth in the Company's  customer base
depends  on  obtaining  businesses  and  consumers  who have  historically  used
traditional  means  of  commerce  to  purchase  goods.  For  the  Company  to be
successful,  these  market  participants  must  accept  and  use  novel  ways of
conducting business and exchanging information.

                                      -18-



     E-commerce  may not  prove to be a viable  medium  for  purchasing  for the
following reasons, any of which could seriously harm the Company's business:

         - the  necessary  infrastructure  for Internet  communications  may not
         develop adequately;

         - the  Company's  potential  customers,  buyers and  suppliers may have
         security and confidentiality concerns;

         -  complementary  products,  such as high-speed  modems and  high-speed
         communication lines, may not be developed or be adequately available;

         - alternative-purchasing solutions may be implemented;

         - buyers may dislike the  reduction  in the human  contact  inherent in
         traditional purchasing methods;

         - use of the  Internet  and other  online  services may not continue to
         increase or may increase more slowly than expected;

         - the development or adoption of new technology standards and protocols
         may be delayed or may not occur; and

         - new and burdensome governmental regulations may be imposed.

     30. THE  COMPANY'S  SUCCESS  DEPENDS ON THE  CONTINUED  RELIABILITY  OF THE
         INTERNET.

     The Internet  continues to experience  significant  growth in the number of
users,  frequency of use and bandwidth  requirements.  There can be no assurance
that the  infrastructure  of the Internet and other online services will be able
to  support  the  demands  placed  upon  them.  Furthermore,  the  Internet  has
experienced  a variety  of  outages  and  other  delays as a result of damage to
portions of its  infrastructure,  and could face such  outages and delays in the
future.  These outages and delays could  adversely  affect the level of Internet
usage and also the level of  traffic  and the  processing  of  transactions.  In
addition,  the Internet or other online  services could lose their viability due
to delays in the development or adoption of new standards and protocols required
to handle increased levels of Internet or other online service activity,  or due
to increased governmental regulation. Changes in or insufficient availability of
telecommunications  services or other Internet service  providers to support the
Internet or other online services also could result in slower response times and
adversely  affect usage of the Internet and other online services  generally and
the  Company's  service in  particular.  If use of the Internet and other online
services  does not continue to grow or grows more slowly than  expected,  if the
infrastructure  of the Internet and other online  services does not  effectively
support growth that may occur,  or if the Internet and other online  services do
not become a viable commercial  marketplace,  the Company will have to adapt its
business model to the new environment,  which would materially  adversely affect
its results of operations and financial condition.

                                      -19-



     31.  GOVERNMENT  REGULATION OF THE INTERNET MAY IMPEDE THE COMPANY'S GROWTH
          OR ADD TO ITS OPERATING COSTS.

     Like many Internet-based businesses, the Company operates in an environment
of tremendous  uncertainty as to potential government  regulation.  The Internet
has rapidly emerged as a commerce medium, and governmental agencies have not yet
been able to adapt all existing  regulations to the Internet  environment.  Laws
and  regulations  have  been  introduced  or are under  consideration  and court
decisions  have been or may be reached in the U.S. and other  countries in which
the Company does  business  that affect the  Internet or other online  services,
covering  issues such as pricing,  user privacy,  freedom of expression,  access
charges, content and quality of products and services, advertising, intellectual
property  rights and  information  security.  In addition,  it is uncertain  how
existing laws governing issues such as taxation, property ownership,  copyrights
and other intellectual  property issues,  libel,  obscenity and personal privacy
will be applied to the  Internet.  The majority of these laws were adopted prior
to the introduction of the Internet and, as a result,  do not address the unique
issues of the Internet.  Recent laws that contemplate the Internet,  such as the
Digital  Millennium  Copyright  Act  in  the  U.S.,  have  not  yet  been  fully
interpreted by the courts and their  applicability is therefore  uncertain.  The
Digital Millennium Copyright Act provides certain "safe harbors" that limits the
risk of  copyright  infringement  liability  for service  providers  such as the
Company  with  respect  to  infringing  activities  engaged  in by  users of the
service.

     In the area of user privacy,  several states have proposed legislation that
would limit the uses of personal  user  information  gathered  online or require
online services to establish privacy policies. The Federal Trade Commission also
has  become  increasingly  involved  in this  area.  The  Company  does not sell
personal  user  information  regarding  its  customers.  The  Company  does  use
aggregated  data  for  analysis  regarding  the  Company  network,  and does use
personal user  information in the performance of its services for its customers.
Since the Company does not control what its  customers do with the personal user
information  they collect,  there can be no assurance that its customers'  sites
will be considered compliant.

     As online  commerce  evolves,  the Company  expects that federal,  state or
foreign  agencies  will  adopt  regulations  covering  issues  such as  pricing,
content,  user  privacy,  and  quality  of  products  and  services.  Any future
regulation may have a negative impact on its business by restricting its methods
of operation or imposing  additional  costs.  Although many of these regulations
may not  apply to its  business  directly,  the  Company  anticipates  that laws
regulating the  solicitation,  collection or processing of personal  information
could indirectly affect its business.

     Title V of the  Telecommunications Act of 1996, known as the Communications
Decency Act of 1996, prohibits the knowing transmission of any comment, request,
suggestion,   proposal,   image  or  other  communication  that  is  obscene  or
pornographic  to any recipient under the age of 18. The  prohibitions  scope and
the liability associated with a violation are currently unsettled.  In addition,
although  substantial  portions of the  Communications  Decency Act of 1996 have
been held to be  unconstitutional,  the Company  cannot be certain  that similar
legislation  will not be enacted and upheld in the future.  It is possible  that
such  legislation  could  expose  companies   involved  in  online  commerce  to
liability,   which  could  limit  the  growth  of  online  commerce   generally.
Legislation  like the  Communications  Decency  Act could  reduce  the growth in
Internet  usage and decrease its  acceptance  as a  communications  and commerce
medium.

     The worldwide  availability of Internet web sites often results in sales of
goods to buyers outside the  jurisdiction  in which the Company or its customers
are  located,  and  foreign  jurisdictions  may claim  that the  Company  or its
customers are required to comply with their laws. As an Internet Company,  it is
unclear which  jurisdictions  may find that the Company is  conducting  business
therein.  Its failure to qualify to do business in a jurisdiction  that requires
it to do so could  subject the Company to fines or penalties and could result in
its inability to enforce contracts in that jurisdiction.

                                      -20-



     The  Company is not aware of any recent  related  legislation  specifically
mentioned herein but there can be no assurance that future government regulation
will not be enacted further restricting use of the internet that might adversely
affect the Company's business.

     32. NEW TAXES MAY BE IMPOSED ON INTERNET COMMERCE.

     In the U.S.,  the Company does not collect  sales or other similar taxes on
goods sold through the Company's internet websites. The Internet Tax Freedom Act
of 1998, (extended through November 2003),  prohibits the imposition of taxes on
electronic commerce by federal and state taxing authorities.  The Company is not
aware of any further  extensions  regarding but understands  that more permanent
application is currently being discussed in the federal legislature. A number of
proposals  have  been  made at the  state and  local  level  that  would  impose
additional  taxes on the sale of goods and services  through the Internet.  Such
proposals,  if adopted  and not in conflict  with  federal  prohibitions,  could
substantially  impair the growth of  electronic  commerce,  and could  adversely
affect  the  Company's   opportunity  to  derive  financial  benefit  from  such
activities.  There has been  recent  activity in attempts to enforce the federal
Jenkins Act which  historically  allowed  State  taxation of sales of goods made
through use of the United  States mail and is currently  being  reviewed  toward
possibly  allowing the States to tax  internet  sales.  . In addition,  non-U.S.
countries may seek to impose  service tax (such as value-added  tax)  collection
obligations  on companies  that engage in or  facilitate  Internet  commerce.  A
successful  assertion  by one or more  states or any  foreign  country  that the
Company  should  collect sales or other taxes on the sale of  merchandise  could
impair its revenues and its ability to acquire and retain customers.

     33. THERE MAY BE SIGNIFICANT  SECURITY RISKS AND PRIVACY CONCERNS  RELATING
         TO ONLINE COMMERCE.

     A significant  barrier to online commerce and  communications is the secure
transmission of confidential  information over public networks.  A compromise or
breach of the  technology  used to protect the  Company's  customers'  and their
end-users'  transaction data could result from, among other things,  advances in
computer  capabilities,  new discoveries in the field of cryptography,  or other
events or developments. Any such compromise could have a material adverse effect
on the  Company's  reputation  and,  therefore,  on  its  business,  results  of
operations  and  financial  condition.  Furthermore,  a  party  who is  able  to
circumvent  the Company's  security  measures could  misappropriate  proprietary
information  or  cause  interruptions  in its  operations.  The  Company  may be
required to expend  significant  capital and other  resources to protect against
security  breaches or to alleviate  problems  caused by such breaches.  Concerns
over the  security of  transactions  conducted  on the Internet and other online
services  and the privacy of users may also  inhibit the growth of the  Internet
and  other  online  services  generally,  especially  as a means  of  conducting
commercial  transactions.  The Company currently has practices and procedures in
place to protect the  confidentiality  of its  customers'  and their  end-users'
information.  However,  its security  procedures to protect  against the risk of
inadvertent  disclosure  or  intentional  breaches  of  security  might  fail to
adequately  protect  information that it's obligated to keep  confidential.  The
Company may not be successful in adopting more effective systems for maintaining
confidential  information,  and its  exposure to the risk of  disclosure  of the
confidential  information  of others  may grow with  increases  in the amount of
information it possesses.  To the extent that the Company activities involve the
storage  and  transmission  of  proprietary  information,  such as  credit  card
numbers,  security  breaches could damage its reputation and expose it to a risk
of loss or litigation and possible  liability.  The Company's insurance policies
may not be adequate to reimburse it for losses caused by security breaches.

     34. IF THE COMPANY'S  FULFILLMENT CENTERS ARE NOT EFFECTIVELY  OPERATED THE
         COMPANY'S BUSINESS MAY BE ADVERSELY AFFECTED.

     If the Company does not successfully  operate its fulfillment  centers such
could  significantly  limit the Company's  ability to meet  customer's  demands,
which would  likely  result in  diminished  revenues,  adversely  affecting  the
Company's  business.  Because it is difficult  to predict  sales  increases  the
Company  may not manage  its  facilities  in an optimal  way which may result in
excess inventory,  warehousing,  fulfillment and distribution capacity having an
adverse impact on working capital of the Company,  or the lack of sufficiency in
such areas causing delays in fulfillment of customer orders adversely  affecting
customer confidence and loyalty.

                                      -21-



                                   FACILITIES

     The Company's corporate offices and administrative headquarters are located
in Melville, New York.

     The Company  maintains  satellite  offices in New York,  Pennsylvania,  New
Jersey, Toronto, Maine, Illinois and Florida.

     Warehousing  facilities  utilized by the Company are located in New Jersey,
New York and Florida.  The Grocery  inventory is warehoused  in New York,  Salon
products are  warehoused in New Jersey,  and cigars are  warehoused in Florida.
The  facilities  operate  under  contractual  warehousing  agreements  except in
Florida which facility is leased.

                                 USE OF PROCEEDS

     Synergy will not receive any proceeds from the sale of the Registered Stock
being offered for resale on behalf of the Selling Securityholders. Synergy will,
however,  receive $500,000 if all of the Warrants are exercised,  which proceeds
will be added to working capital when and if received.

                             SELLING SECURITYHOLDERS

     The  following  table sets forth certain  information  regarding the Common
Stock held by Selling  Securityholders  as of May 17, 2004 and to be owned after
the offering pursuant to this Prospectus.  To the best knowledge of Synergy, the
Selling  Securityholders  have had no material  relationship with Synergy within
the past three  years,  other than as a result of  ownership  of  securities  of
Synergy,  except as  expressly  noted.  The  information  in the table as to the
Selling Securityholder has been furnished to Synergy by the Securityholders.





Name & address                         Number of Shares                   Percentage (1)
                              --------------------------------         ---------------------
of Beneficial Owner           Before       Offered      After          Before          After
- --------------------          ------       -------      -----          ------          -----

                                                                         
Laurus Master Funds, Ltd     -0-            400,000(2)  400,000(2)     -0-           16.5
c/o Ironshore Corporate
Services Ltd
PO Box 1234 GT
Queensgate House
South Church Street
Grand Cayman, Cayman Islands


(1)      The  percentages  computed  in this  column of the table are based upon
         2,031,154  shares of the Common Stock  outstanding  on May 14, 2004 and
         effect being given, where appropriate,  pursuant to Rule 13d-3(d)(1)(i)
         under the Exchange Act, to shares  issuable upon the exercise of Common
         Stock purchase warrants and the conversion of the Convertible Term Note
         which are  currently  exercisable  or  convertible  within 60 days of ,
         2004.

(2)      The shares  reported in the table reflect those with the probability of
         being issued upon the conversion of the  Convertible  Term Note and the
         exercise  of the  Investor  Warrants,  but the shares  reported in this
         table do not reflect  the number of shares of common  stock that may be
         paid as interest on the Convertible Term Note.

                                      -22-



                              PLAN OF DISTRIBUTION

                                    GENERAL

     The Selling  Securityholders  have advised Synergy that sales of the shares
of the Registered Stock may be effected from time to time in transactions (which
may include block transactions) in the over-the-counter  market at market prices
prevailing  at the  time of sale or in  negotiated  transactions  at  negotiated
prices.  The Selling  Securityholders  may effect such  transactions  by selling
shares of the Registered Stock directly to purchasers or through  broker-dealers
that  may  act  as  agents  or  principals.   Such  broker-dealers  may  receive
compensation  in the form of  discounts,  concessions  or  commissions  from the
Selling  Securityholders and/or the purchasers of the shares of Registered Stock
for  whom  such  broker-dealers  may  act as  agents  or to  whom  they  sell as
principals,  or both (which compensation as to a particular  broker-dealer might
be in excess of customary commissions).

     The Selling  Securityholders  and any broker-dealers that act in connection
with the sale of the shares of the Registered  Stock as principals may be deemed
to be  "underwriters"  within the meaning of Section 2(11) of the Securities Act
and any commissions  received by them and any profit on the resale of the shares
of the  Registered  Stock as  principals  might  be  deemed  to be  underwriting
discounts  and  commissions  under the  Securities  Act.  Synergy  has agreed to
indemnify the Selling  Securityholders  against certain  liabilities,  including
liabilities  arising  under the  Securities  Act.  Synergy  will not receive any
proceeds  from  the  sale of  shares  of the  Registered  Stock  by the  Selling
Securityholders.  Sales of the  shares of the  Registered  Stock by the  Selling
Securityholders,  or even the  potential  of such  sales,  would  likely have an
adverse effect on the market price of the Common Stock.

     The  shares  of  the   Registered   Stock  are   offered  by  the   Selling
Securityholders  on a delayed or continuous basis pursuant to Rule 415 under the
Securities  Act.  Synergy has agreed to pay all expenses  incurred in connection
with the  registration  of the shares  offered by the  Selling  Securityholders;
provided,  however, that the Selling Securityholders shall be exclusively liable
to pay any and all commissions,  discounts and other payments to  broker-dealers
incurred in connection with their sale of the shares.

     Synergy,   its   officers,   directors,    affiliates   and   the   Selling
Securityholders  are  obligated to take such steps as may be necessary to ensure
that the  offer and sale by the  Selling  Securityholders  of the  shares of the
Registered  Stock offered by this Prospectus (the  "Distribution")  shall comply
with the  requirements of the federal  securities laws,  including  Regulation M
under the Securities Act and the Exchange Act.

                                      -23-



     In  general,  Regulation  M  prohibits  the  Selling  Securityholder  or  a
broker-dealer acting for the Selling  Securityholder from directly or indirectly
bidding  for, or  purchasing  any shares of the Common  Stock or  attempting  to
induce any person to bid for or to  purchase  shares of the Common  Stock  until
after he, or it has completed  his, or its  participation  in the  Distribution.
Rule 102 sets forth certain exceptions for the Selling Securityholders including
exercising a Common Stock purchase warrant.

                          PRIVATE PLACEMENT ISSUANCE.

     As to the 400,000 shares of the Common Stock being offered pursuant to this
Prospectus  the Company is  obligated  to issue and have  reserved  for issuance
these  shares  pending  the  conversion  of the  Convertible  Term  Note and the
exercise of the Investor  Warrants.  The holders of the Convertible Note and the
Investor  Warrants  received  these  securities  in  connection  with a  private
placement of such  securities  pursuant to Section 4(2) under the Securities and
Exchange Act in April 2004 as reflected in and in accord with the  provisions of
that certain  Securities  Purchase  Agreement dated April 2, 2004 by and between
Synergy  Brands Inc.  and Laurus  Master Funds Ltd., a copy of which is included
herewith as an exhibit.  The principal  purpose of this  financing was to assist
Synergy  in  furthering  its cash flow by  increasing  its  access to  available
product for resale and to finance associated carrying charges and administrative
expense.  The Convertible  Term Note is convertible at a conversion price of $5.
The  Convertible  Term Note bears interest at a variable annual rate of interest
based on prime  plus 3%,  but no less  than 7% and no  higher  than  12%,  which
amounts of  interest  are also  convertible  on the same basis as the  principal
amount of the Convertible Term Note.

     In  connection  with  the  private  placement,  Laurus  Master  Fund,  Ltd.
("Laurus"),  as the Holder of the Convertible Term Note, received a Common Stock
Purchase  Warrant (the  "Investor  Warrant")  expiring April 2, 2011 to purchase
100,000 shares at $5 per share,  which is the Investor Warrant  mentioned in the
preceding  paragraphs.  Laurus is  offering  the  300,000  shares into which the
Convertible  Term Note may be  converted  (with any  increase  thereof  to cover
accruing  interest on such Note) and the 100,000 shares  underlying  exercise of
the Investor Warrant pursuant to this Prospectus as a Selling Securityholder.

                                  LEGAL MATTERS

     The validity of the shares of Common Stock offered hereby will be passed on
for Synergy by Randall J. Perry, Esq., Rutherford, New Jersey.

                                      -24-



                                     EXPERTS

     The  consolidated  financial  statements  of the Company as of December 31,
2003,  and for each of the two years in the period ended December 31, 2003 which
were  included  in  Synergy's  Annual  Report on Form  10-KSB for the year ended
December 31, 2003, and  incorporated  herein by reference,  have been audited by
Grant  Thornton LLP,  independent  certified  public  accountants , as stated in
their report appearing  therein.  In each case, these financial  statements have
been so  incorporated  herein by reference  in reliance  upon the report of such
firm given upon their authority as experts in accounting and auditing.

                     COMMISSION POSITION ON INDEMNIFICATION

     The by-laws of Synergy  provide  for the  indemnification  of officers  and
directors to the maximum extent  allowable  under  Delaware law.  Insofar as the
indemnification  for  liabilities  arising  under  the  Securities  Act  may  be
permitted to directors and officers or persons  controlling  Synergy pursuant to
such provisions, Synergy has been informed that in the opinion of the Commission
such indemnification is against public policy as expressed in the Securities Act
and is, therefore,  unenforceable. In the event that a claim for indemnification
against such liabilities (other than the payment by Synergy of expenses incurred
or  paid  by a  director,  officer  or  controlling  person  of  Synergy  in the
successful  defense of any  action,  suit or  proceeding)  is  asserted  by such
director,  officer or controlling person in connection with the securities being
registered,  Synergy  will,  unless in the opinion of its counsel the matter has
been  settled  by  controlling  precedent,  submit  to a  court  of  appropriate
jurisdiction the question whether such  indemnification  by it is against public
policy as  expressed  in the  Securities  Act and will be  governed by the final
adjudication of such issue.

                                      -25-





                                                          
                                                            =======================
No  dealer,  salesperson  or  other  person  has  been
authorized  to give  any  information  or to make  any
representations   in  connection  with  this  offering      SYNERGY BRANDS INC.
other than those  contained in this Prospectus and, if
given or made,  such  information  or  representations      400,000 Shares Of Common Stock
must not be relied upon as having been  authorized  by      Offered By Selling Securityholders
the Company.  This  Prospectus  does not constitute an
offer  to sell or a  solicitation  of an  offer to buy
the  securities  offered  hereby to any  person in any
state or other  jurisdiction  in which  such  offer or
solicitation  would be unlawful.  Neither the delivery
of this Prospectus nor any sale made hereunder  shall,
under any  circumstances,  create any implication that
the information  contained herein is correct as of any
time subsequent to the date hereof.
                 __________________

                 TABLE OF CONTENTS

Page

Additional Information............. 6                                        _______________
Documents  Incorporated
  By Reference..................... 6                                        PROSPECTUS
The Company........................ 8                                        _______________
Risk Factors....................... 9
Use of Proceeds....................22
Selling Stockholders...............22
Plan of Distribution...............23
Legal Matters......................24
Experts............................25
Commission Position on
   Indemnification.................25


                                                            =======================



                                      -26-



                                     PART II

                     INFORMATION NOT REQUIRED IN PROSPECTUS

Item 14. Other Expenses of Issuance and Distribution.

     Estimated  expenses  payable in  connection  with the sale of shares of the
Common Stock, $.001 par value, of Synergy Brands Inc. (the "Registrant") offered
hereby are as follows:

                                                                   Amount

Securities and Exchange Commission Registration Fee         $      408.00
Legal Fees and Expenses                                     $   15,000.00
Accounting Fees and Expenses                                $    2,500.00
Printing and Engraving Expenses                             $    1,000.00
Transfer Agent Fees and Expenses                            $    5,000.00
Miscellaneous                                               $    5,000.00
                                                            -------------

Total                                                       $   28,908.00


ITEM 15.  INDEMNIFICATION OF DIRECTORS AND OFFICERS.

     (a)  Section 145 of the  General  Corporation  Law of the State of Delaware
provides as follows:

         (a) A  corporation  shall have power to indemnify any person who was or
is a party or is  threatened  to be made a party to any  threatened,  pending or
completed action, suit or proceeding, whether civil, criminal, administrative or
investigative  (other than an action by or in the right of the  corporation)  by
reason of the fact that he is or was a director,  officer,  employee or agent of
the  corporation,  or is or was serving at the request of the  corporation  as a
director, officer, employee or agent of another corporation,  partnership, joint
venture,  trust or other  enterprise,  against  expenses  (including  attorneys'
fees),  judgment,  fines and amounts paid in settlement  actually and reasonably
incurred by him in connection  with such action,  suit or proceeding if he acted
in good faith and in a manner reasonably believed to be in or not opposed to the
best interests of the  corporation,  and with respect to any criminal  action or
proceeding,  had no reasonable  cause to believe his conduct was  unlawful.  The
termination of any action,  suit or proceeding by judgment,  order,  settlement,
conviction,  or upon a plea of nolo contendere or its equivalent,  shall not, of
itself,  create a presumption that the person did not act in good faith and in a
manner  which  he  reasonably  believed  to be in or not  opposed  to  the  best
interests  of the  corporation,  and,  with  respect to any  criminal  action or
proceeding, had reasonable cause to believe that his conduct was unlawful.

                                      -27-



         (b) A corporation  shall have the power to indemnify any person who was
or is a party or is threatened to be made a party to any threatened,  pending or
completed  action  or suit or in the  right  of the  corporation  to  procure  a
judgment  in its  favor  by  reason  of the fact  that he is or was a  director,
officer,  employee  or agent of the  corporation,  or is or was  serving  at the
request of the corporation as a director,  officer, employee or agent of another
corporation,  partnership,  joint  venture,  trust or other  enterprise  against
expenses (including  attorneys' fees) actually and reasonably incurred by him in
connection  with the defense or settlement of such action or suit if he acted in
good faith and in a manner he reasonably believed to be in or not opposed to the
best interests of the  corporation and except that no  indemnification  shall be
made in respect of any claim, issue or matter as to which such person shall have
been adjudged to be liable to the corporation unless and only to the extent that
the Court of  Chancery  or the court in which  such  action or suit was  brought
shall determine upon application that, despite the adjudication of liability but
in view of all  the  circumstances  of the  case,  such  person  is  fairly  and
reasonably  entitled to indemnity for such expenses  which the Court of Chancery
or such other court shall deem proper.

         (c) To the extent  that a  director,  officer,  employee  or agent of a
corporation  has been  successful  on the merits or  otherwise in defense of any
action,  suit  or  proceeding  referred  to in  subsections  (a) and (b) of this
section  or in  defense  of any  claim,  issue or  matter  therein,  he shall be
indemnified against expenses (including attorneys' fees) actually and reasonably
incurred by him in connection therewith.

         (d) Any  indemnification  under subsections (a) and (b) of this section
(unless ordered by a court) shall be made by the corporation  only as authorized
in the specific case upon a determination that  indemnification of the director,
officer, employee or agent is proper in the circumstances because he has met the
applicable  standard  of conduct  set forth in  subsections  (a) and (b) of this
section.  Such  determination  shall be made (1) by the board of  directors by a
majority  vote of a quorum  consisting of directors who were not parties to such
action, suit or proceeding, or (2) if such a quorum is not obtainable,  or, even
if obtainable a quorum of  disinterested  directors so directs,  by  independent
legal counsel in a written opinion, or (3) by the stockholders.

         (e)  Expenses  (including  attorneys'  fees)  incurred by an officer or
director in  defending  any civil,  criminal,  administrative  or  investigative
action,  suit or  proceeding  may be paid by the  corporation  in advance of the
final  disposition  of  such  action,  suit or  proceeding  upon  receipt  of an
undertaking  by or on behalf of such director or officer to repay such amount if
it shall  ultimately be determined  that he is not entitled to be indemnified by
the  corporation  as  authorized  in  this  Section.  Such  expenses  (including
attorneys' fees) incurred by other employees and agents may be so paid upon such
terms and conditions, if any, as the board of directors deems appropriate.

                                      -28-



         (f) The  indemnification  and  advancement of expenses  provided by, or
granted  pursuant to, the other  subsections of this section shall not be deemed
exclusive  of any  other  rights  to  which  those  seeking  indemnification  or
advancement  or expenses  may be entitled  under any bylaw,  agreement,  vote of
stockholders or disinterested  directors or otherwise,  both as to action in his
official  capacity  and as to action in  another  capacity  while  holding  such
office.

         (g) A corporation  shall have power to purchase and maintain  insurance
on behalf of any person who is or was a director,  officer, employee or agent of
the  corporation,  or is or was serving at the request of the  corporation  as a
director, officer, employee or agent of another corporation,  partnership, joint
venture,  trust or other enterprise  against any liability  asserted against him
and incurred by him in any such capacity,  or arising out of his status as such,
whether or not the  corporation  would have the power to  indemnify  him against
such liability under this section.

         (h) For purposes of this Section, references to "the corporation" shall
include, in addition to the resulting corporation,  any constituent  corporation
(including  any  constituent of a constituent)  absorbed in a  consolidation  or
merger which, if its separate existence had continued,  would have had power and
authority to indemnify its directors, officers, and employees or agents, so that
any  person  who is or was a  director,  officer,  employee  or  agent  of  such
constituent corporation, or is or was serving at the request of such constituent
corporation as a director,  officer,  employee or agent of another  corporation,
partnership,  joint venture, trust or other enterprise,  shall stand in the same
position  under  this  section  with  respect  to  the  resulting  or  surviving
corporation as he would have with respect to such constituent corporation if its
separate existence had continued.

         (i) For purposes of this  Section,  references  to "other  enterprises"
shall include  employee  benefit plans;  references to "fines" shall include any
excise taxes assessed on a person with respect to any employee benefit plan; and
references  to  "serving at the request of the  corporation"  shall  include any
service as a  director,  officer,  employee  or agent of the  corporation  which
imposes duties on, or involves services by, such director, officer, employee, or
agent  with  respect  to  an  employee   benefit  plan,  its   participants   or
beneficiaries;  and a  person  who  acted  in  good  faith  and in a  manner  he
reasonably  believed to be in the interest of the participants and beneficiaries
of an  employee  benefit  plan  shall be deemed to have  acted in a manner  "not
opposed  to the  best  interests  of the  corporation"  as  referred  to in this
section.

         (j) The  indemnification  and  advancement of expenses  provided by, or
granted  pursuant  to,  this  section  shall,  unless  otherwise  provided  when
authorized or ratified, continue as to a person who has ceased to be a director,
officer,  employee  or agent  and  shall  inure  to the  benefit  of the  heirs,
executors and administrators of such a person."

                                      -29-



     (b) As permitted by Section 145 of the Delaware  General  Corporation  Law,
the  Registrant's   Certificate  of  Incorporation  includes  a  provision  that
eliminates  the personal  liability of its  directors to the  Registrant  or its
stockholders  for monetary  damages for breach of fiduciary  duty as a director,
except for liability (i) for any breach of the director's duty of loyalty to the
corporation or its stockholders, (ii) for acts or omissions not in good faith or
which involve intentional  misconduct or a knowing violation of law, (iii) under
section 174 of the Delaware General  Corporation Law or (iv) for any transaction
from which the director derived an improper  personal benefit.  In addition,  as
permitted by Section 145 of the Delaware General  Corporation Law, the Bylaws of
the  Registrant  provide that (i) the  Registrant  is required to indemnify  its
directors,  executive officers and employees with respect to any action, suit or
proceeding  by  reason  of the fact  that he is or was a  director,  officer  or
employee  of the  Registrant,  against  expenses  (including  attorney's  fees),
judgments,  fines  and  amounts  paid in  settlement,  actually  and  reasonably
incurred by him in connection with such action, suit or proceeding,  if he acted
in good faith and in a manner he reasonably  believed to be in or not opposed to
the best interests of the Registrant, and with respect to any criminal action or
proceeding,  had no reasonable  cause to believe his conduct was unlawful;  (ii)
upon receipt of an  undertaking  to repay such  advances if  indemnification  is
determined to be unavailable,  the Registrant may advance  expenses as incurred,
to its directors and executive  officers to the fullest extent  permitted by the
Delaware  General  Corporation Law in connection with a proceeding  (except if a
determination  is  reasonably  and promptly  made by the Board of Directors by a
majority  vote of a quorum  consisting  of directors who were not parties to the
proceeding  or, in certain  circumstances,  by  independent  legal  counsel in a
written  opinion that the facts known to the decision  making party  demonstrate
clearly and convincingly that such person acted in bad faith or in a manner that
such person did not believe to be in or not opposed to the best interests of the
corporation); (iii) the rights conferred in the Bylaws are not exclusive and the
Registrant  is  authorized  to enter into  indemnification  agreements  with its
directors,   officers,  employees  and  agents;  (iv)  the  Registrant  may  not
retroactively amend the By-law provisions relating to indemnification;  and (vi)
to the fullest  extent  permitted by the  Delaware  General  Corporation  Law, a
director or executive  officer will be deemed to have acted in good faith and in
a manner  he or she  reasonably  believed  to be in or not  opposed  to the best
interest  of the  Registrant,  and,  with  respect  to any  criminal  action  or
proceeding,  to have had no reasonable  cause to believe that his or her conduct
was unlawful,  if his or her action is based on information,  opinions,  reports
and statements, including financial statements and other financial data, in each
case prepared or presented by:

         (i) one or more  officers  or  employees  of the  corporation  whom the
director or  executive  officer  believed to be reliable  and  competent  in the
matters presented;

         (ii) counsel,  independent  accountants  or other persons as to matters
which the  director or  executive  officer  believed to be within such  person's
professional competence; and

         (iii) with  respect to a director,  a committee of the Board upon which
such director does not serve, as to matters within such  Committee's  designated
authority,  which committee the director believes to merit  confidence;  so long
as, in each case, the director or executive  officer acts without knowledge that
would cause such reliance to be unwarranted.

     The indemnification provisions contained in the By-Laws may be sufficiently
broad to permit  indemnification  of the  Registrant's  executive  officers  and
directors for  liabilities  arising under the Securities Act of 1933, as amended
(the "Securities Act"). For information as to a limitation on indemnification of
directors,  officers and  controlling  persons of the  Registrant,  see the last
undertaking in Item 17 to this Registration Statement.

                                      -30-



ITEM 16.  EXHIBITS.

Exhibit No.       Description of Exhibit
- -----------       ----------------------

5                 Opinion of Randall J. Perry, Esq.

10.1              Securities  Purchase  Agreement  dated  April 2, 2004  between
                  Laurus Master Funds Ltd. and Synergy Brands Inc.

10.2              Registration  Rights  Agreement  dated  April 2, 2004  between
                  Laurus Master funds Ltd. and Synergy Brands Inc.

10.3              Form of Common  Stock  Purchase  Warrant  dated  April 2, 2004
                  between Laurus Master funds Ltd. and Synergy Brands Inc.

10.4              Master  Security  Agreement dated April 2, 2004 dated April 2,
                  2004 between Laurus Master funds Ltd. and Synergy Brands Inc.

10.5              Secured  Convertible  Term Note dated  April 2, 2004 issued to
                  Laurus Master Fund Ltd., by Synergy Brands Inc.

23.1              Consent of Grant Thornton LLP

23.2              Consent of Randall J. Perry, Esq.  (included in Exhibit 5)

24.1              Power of  Attorney  (included  on the  signature  page of this
                  registration statement)

ITEM 17.  UNDERTAKINGS

The undersigned Registrant hereby undertakes:

     (1) To file,  during any period in which  offers or sales are being made, a
post-effective amendment to this Registration Statement:

         (a) To include  any  Prospectus  required  by Section  10(a)(3)  of the
Securities Act;

         (b) To reflect in the  Prospectus any facts or events arising after the
effective date of the Registration  Statement (or the most recent post-effective
amendment  thereof)  which,  individually  or  in  the  aggregate,  represent  a
fundamental change in the information set forth in the Registration Statement;

         (c) To include any  material  information  with  respect to the plan or
distribution  not  previously  disclosed  in the  Registration  Statement or any
material change to such  information in the  Registration  Statement;  provided,
however,  that  paragraphs  (1)(a)  and  (1)(b) do not apply if the  information
required to be included in a  post-effective  amendment by those  paragraphs  is
contained in periodic  reports  filed with or furnished  to the  Securities  and
Exchange  Commission (the "Commission") by the Registrant pursuant to Section 13
or 15(d) of the  Securities  Exchange  Act of 1934,  as amended  (the  "Exchange
Act"), that are incorporated by reference in the Registration Statement.

                                      -31-



     (2) That, for the purpose of determining any liability under the Securities
Act,  each such  post-effective  amendment  shall be  deemed a new  registration
statement relating to the securities  offered therein,  and the offering of such
securities  at that time shall be deemed to be the  initial  bona fide  offering
thereof.

     (3) To remove from registration by means of a post-effective  amendment any
of the securities being registered which remain unsold at the termination of the
offering.

     (4) That, for the purpose of determining any liability under the Securities
Act, each filing of the Registrant's  Annual Report pursuant to Section 13(a) or
15(d) of the Exchange  Act (and,  where  applicable,  each filing of an employee
benefit plan's annual report pursuant to Section 15(d) of the Exchange Act) that
is incorporated by reference in the Registration Statement shall be deemed to be
a new Registration Statement relating to the securities offered therein, and the
offering of such  securities at that time shall be deemed to be the initial bona
fide offering thereof.

     (5) To deliver or cause to be delivered with the Prospectus, to each person
to whom the  Prospectus  is sent or given,  the latest annual report to security
holders  that is  incorporated  by  reference in the  Prospectus  and  furnished
pursuant to and meeting the  requirements  of Rule 14a-3 or Rule 14c-3 under the
Exchange Act; and, where interim financial  information required to be presented
by Article 3 of Regulation S-X are not set forth in the Prospectus,  deliver, or
cause to be  delivered to each person to whom the  Prospectus  is sent or given,
the latest  quarterly  report that is specifically  incorporated by reference in
the Prospectus to provide such interim financial information.

     Insofar as indemnification for liabilities arising under the Securities Act
may  be  permitted  to  directors,  officers  and  controlling  persons  of  the
Registrant pursuant to the foregoing  provisions,  or otherwise,  the Registrant
has been advised that in the opinion of the Commission such  indemnification  is
against  public  policy as expressed in the  Securities  Act and is,  therefore,
unenforceable.  In the  event  that a claim  for  indemnification  against  such
liabilities  (other than the payment by the  Registrant of expenses  incurred or
paid by a  director,  officer or  controlling  person of the  Registrant  in the
successful  defense of any  action,  suit or  proceeding)  is  asserted  by such
director,  officer or controlling person in connection with the securities being
registered, the Registrant will, unless in the opinion of its counsel the matter
has been  settled by  controlling  precedent,  submit to a court of  appropriate
jurisdiction the question whether such  indemnification  by it is against public
policy as  expressed  in the  Securities  Act and will be  governed by the final
adjudication of such issue.

                                      -32-



                                   SIGNATURES

     Pursuant to the  requirements of the Securities Act of 1933, the registrant
certifies  that it has  reasonable  grounds  to  believe  that it meets  all the
requirements  for  filing  on Form S-3 and has  duly  caused  this  Registration
Statement  to be  signed  on its  behalf  by  the  undersigned,  thereunto  duly
authorized in Melville, State of New York, on MAy 17, 2004.


                                            SYNERGY BRANDS INC.


                                            By: /s/ Mair Faibish, CEO
                                            ------------------------------------
                                                    Mair Faibish, CEO

                                      -33-



                        POWER OF ATTORNEY AND SIGNATURES

     We, the undersigned  officers and directors of Synergy Brands Inc.,  hereby
severally  and jointly  constitute  and appoint  Mair  Faibish  and/or  Mitchell
Gerstein,  and each of them  singly,  our true and lawful  attorneys,  with full
power  to them  and  each of them  singly,  to sign  for us in our  names in the
capacities  indicated below, all pre-effective and post-effective  amendments to
this Registration Statement, and generally do all things in our names and on our
behalf in such  capacities  to enable  Synergy  Brands  Inc.  to comply with the
provisions of the Securities Act of 1933, as amended,  and all  requirements  of
the Securities and Exchange Commission.

         Pursuant  to the  requirements  of the  Securities  Act of  1933,  this
Registration  Statement  has  been  signed  by  the  following  persons  in  the
capacities and on the dates indicated.



                                                                                      

Name and Signature                      Title(s)                                            Date
- ------------------                      --------                                            ----

/s/ Henry Platek
- ----------------------------
Henry Platek                            President,                                       May 17, 2004
                                        (Principal Executive Officer and Director)


/s/ Mair Faibish
- ----------------------------
Mair Faibish                            Chief Executive Officer ,                        May 17, 2004
                                        and Chairman of the Board
                                        and Director

/s/ Mitchell Gerstein
- ----------------------------
Mitchell Gerstein                       Secretary, Chief Accounting Officer              May 17, 2004
                                        Chief Financial Officer, and Director

/s/ Dominic A. Marsicovetere
- ----------------------------
Dominic A. Marsicovetere                Director                                         May 17, 2004


/s/ Michael V. Ferrone
- ----------------------------
Michael V. Feronne                      Director                                         May 17, 2004


/s/ Randall J. Perry
- ----------------------------
Randall J. Perry                       Director                                          May 17, 2004

/s/ Dail Miller
- ----------------------------
Dail Miller                            Director                                          May 17, 2004

/s/ Frank A. Bellis Jr.
- ----------------------------
Frank A. Bellis Jr.                    Director                                          May 17, 2004




                                      -34-