Exhibit 99

Synergy Brands Reports Third Quarter Financial results

Revenue Increases 34% for the three months

Operating Profit Increased  163% for the three months.

Melville,  NY (date) - Synergy Brands, Inc. (NASDAQ:  SYBR) today reported a 34%
increase in revenues for the third quarter  ending  September 30, 2004.  For the
quarter,  Synergy  reported  revenues of  $13,759,995  compared to third quarter
revenue in 2003 of $10,278,027.  The Company's  operating  profit increased 163%
from the 3rd  quarter of last year to  $264,256 or $.12 per share as compared to
an operating  loss of  ($419,227)  or ($.22) per share in the 3rd quarter of the
prior year.  The Company's net loss for the third quarter of 2004 was ($170,230)
or ($0.08) per share, a substantial  improvement from last year's quarterly loss
of  ($627,923)  or ($.34) per share.  Most of the net loss  resulted from higher
financing costs resulting from increased sales. (see table below)

For the nine months  ending  September 30,  Synergy  reported a 42 % increase in
revenues to $39,927,507 as compared to nine-month  revenue ending  September 30,
2003 of  $28,112,897.  The Company's  operating loss for the  nine-month  period
decreased  in 2004 by 62% to  ($263,958)  or ($0.12) per share as compared to an
operating loss of ($700,617) or ($.44) per share. The Company's net loss for the
nine month period in 2004 was  ($1,328,212) or ($.65) per share as compared to a
net loss in 2003 of  ($858,292)  or ($.55 per  share).  In the nine  months  the
Company opened a new warehouse operation in Syosset, NY, significantly  expanded
its Canadian  sales and increased its line of credit $8.5 million to accommodate
its growth.

The  largest  percentage  of  increase  revenue  came  form  the  Company's  B2B
operations.  The Company's  grocery  operation  continued to develop  additional
vendor  relationships  in the grocery and HBA businesses,  expanded its sales in
Canada and widened its operating margin. Sales for Company's Internet operation,
which     includes     www.CigarGold.com,      CigarsAroundTheWorld.com,     and
www.BeautyBuys.com,   remained  the  same  while  operating  margins  increased.
Management believes that its main goal for 2005 is to reduce its financing costs
to better  market rates but  utilizing  traditional  asset based  facilities  as
opposed to trade financing for the bulk of its credit transactions.

The tables on the following pages summarize the operating results of the Company
for the Nine Months and Quarter ended September 30, 2004. For more detail please
review the Company's filed 10QSB.



ABOUT SYNERGY BRANDS

Synergy  Brands,  Inc. is a holding  Company that  operates in the wholesale and
Internet  distribution  of consumer goods as well as the retail  distribution of
premium  cigars.  It principally  focuses on the sale of nationally  known brand
name consumer products  manufactured by major U.S.  manufacturers.  The consumer
products  are  concentrated  within the  Grocery  and Health & Beauty Aids (HBA)
industries as well as the premium cigar  business.  The Company  distributes and
sells these products through wholly owned  subsidiaries in two distinct manners.
The  Company  uses  advancements  in  web-based  technology  to process  and use
logistics based programs to optimize its  distribution  costs on both wholesale,
Internet and retail levels.

This press  release  and  Company  review and  assumptions  made  regarding  the
financial  figures and other  information,  referenced and presented,  state and
reflect assumptions, expectations,  projections, intentions and/or beliefs about
past and future events that are intended as  "forward-looking  statements" under
the Private  Securities  Litigation  Reform Act of 1995.  You can identify these
statements by the fact that they do not relate to  historical or current  facts.
They use words such as "anticipate",  "estimate",  "project", "forecast", "may",
"will",  "should",  "expect",  "assume",  and other deviations thereof and other
words of similar meaning.  In particular these include,  but are not limited to,
statements reflecting the projected revenues,  earnings,  profit and loss of the
Company  and  associated  costs.  Any or all  of the  Company's  forward-looking
statements  may  turn  out to be  wrong.  They  can be  affected  by  inaccurate
assumptions or by known or unknown risks and uncertainties. For a description of
many of these risks and  uncertainties,  please refer to the  Company's  filings
with the U.S.  Securities & Exchange  Commission  (www.sec.gov)  including Forms
10KSB and 10QSB.

Contact: Bev Jedynak
         Martin E. Janis & Company, Inc.
         312-943-1100 ext. 12
         bjedynak@janispr.com





SEGMENT INFORMATION OF OPERATING BUSINESSES


                                                                        

                                       PROSET   CHANGE    PHS GROUP    CHANGE    B2C      CHANGE
9 months ended 9/30/04
Revenue                            $3,248,172    7.89%  $35,125,961   49.45% $1,553,374    -2.89%
Gross Profit                         $452,435   43.32%   $1,946,284   51.30%   $416,240    -5.75%
SG&A                                 $218,858  -33.71%   $1,195,969   27.98%   $672,480    14.85%
Operating Profit (loss)               $73,512  142.20%     $746,236  406.55%  ($358,846)  -61.65%
Net loss                            ($107,373)  66.79%     ($17,322)  87.17%  ($413,417) 1436.49%
Net loss per common share              ($0.05)               ($0.01)             ($0.20)
Depreciation and amortization        $160,065    0.21%       $4,079  -98.01%   $102,606    31.36%
Interest income                            -                ($4,344) -56.45%
Interest and financing expenses      $179,303   22.00%     $784,926  142.98%    $38,250    38.37%
EBITDA                               $231,995 1493.03%     $767,339 1315.97%  ($272,561)  -86.60%
EBITDA net  (loss) income per  share    $0.11                 $0.37              ($0.13)



                                          TOTAL                  TOTAL
                                      OPERATING      CHANGE  CONSOLIDATE  CHANGE
9 months ended 9/30/04 cont.
Revenue                               $39,927,507    42.03% $39,927,507   42.03%
Gross Profit                           $2,814,959    37.74%  $2,814,959   37.74%
SG&A                                   $2,087,307    12.82%  $2,574,215   14.42%
Operating Profit (loss)                  $460,902   285.21%   ($263,958)  62.32%
Net loss                                ($538,112)  -25.89% ($1,328,212) -54.75%
Net loss per common share                  ($0.26)              ($0.65)
Depreciation and amortization            $266,750   -39.71%    $504,702    2.05%
Interest income                           ($4,344)  -56.45%     ($4,430) -55.99%
Interest and financing expenses        $1,002,479   101.44%  $1,077,614  116.32%
EBITDA                                   $726,773   421.83%    $249,674  232.58%
EBITDA net  (loss) income per  share        $0.35                $0.12



                                                                                                

                                                                                           TOTAL                   TOTAL
                                  PROSET          PHS GROUP           B2C                OPERATING               CONSOLIDATED
9 months ended 9/30/03
Revenue                         $3,010,607        $23,502,757        $1,599,533          $28,112,897           $28,112,897
Gross Profit                    $315,689          $1,286,397         $441,651            $2,043,737            $2,043,737
SG&A                            $330,142          $934,502           $585,530            $1,850,174            $2,249,770
Operating Profit (loss)         ($174,185)        $147,316           ($221,988)          ($248,857)            ($700,617)
Net Profit(loss)                ($323,360)        ($135,013)         $30,933             ($427,440)            ($858,292)
Net loss per common share       ($0.21)           ($0.09)            $0.02               ($0.27)               ($0.55)
Depreciation and amortization   $159,732          $204,579           $78,109             $442,420              $494,584
Interest income                       -           ($9,974)             -                 ($9,974)              ($10,066)
Other income                                      ($30,740)          ($282,750)          ($313,490)            ($312,703)
Interest and financing expenses $146,974          $323,043           $27,643             $497,660              $498,154
One time promotional rebates                      ($415,000)                             ($415,000)
EBITDA                          ($16,654)         ($63,105)          ($146,065)          ($225,824)            ($188,323)
EBITDA net  (loss) income per
share                            (0.01)            (0.04)             (0.09)              -$0.14               ($0.12)







SEGMENT INFORMATION OF OPERATING BUSINESSES




                                                                    

                                        PROSET      CHANGE   PHS GROUP    CHANGE     B2C
3 months ended 9/30/04
Revenue                               $1,446,351    91.89%  $11,732,159    31.98%  $581,485
Gross Profit                            $187,557   169.56%     $951,985   158.64%  $159,688
SG&A                                     $81,561   -29.75%     $423,030    26.25%  $230,407
Operating Profit (loss)                  $52,641   152.76%     $526,448  1595.55% ($114,641)
Net Profit(loss)                        ($20,102)   87.16%     $242,240   253.05% ($137,527)
Net  loss per common share                ($0.01)                 $0.11              ($0.06)
Depreciation and amortization            $53,355     0.21%       $2,507   -96.32%   $43,922
Interest income
Interest and financing expenses          $72,411    27.58%     $303,539   140.07%   $12,750
EBITDA                                  $105,664   327.11%     $548,286  1561.88%  ($80,855)
EBITDA net (loss)  income per share      $0.05                    $0.25              ($0.04)




                                         TOTAL               TOTAL
                                       OPERATING    CHANGE  CONSOLIDATE  CHANGE
3 months ended 9/30/04 CONT.
Revenue                               $13,759,99    33.88% $13,759,995    33.88%
Gross Profit                           $1,299,23   109.68%  $1,299,230   109.68%
SG&A                                    $734,998     5.16%    $875,235     4.07%
Operating Profit (loss)                 $464,448  -295.68%    $264,256   163.03%
Net Profit(loss)                         $84,611  -119.73%   ($170,230)   72.89%
Net  loss per common share                 $0.04                ($0.08)
Depreciation and amortization            $99,784   -36.86%    $159,739   -19.26%
Interest income                                                    ($3)  -99.91%
Interest and financing expenses         $388,700    99.55%    $427,848   119.59%
EBITDA                                  $573,095   822.44%    $417,354   273.62%
EBITDA net (loss)  income per share        $0.26                 $0.19




                                                                                

                                                                                   TOTAL          TOTAL
                                      PROSET          PHS GROUP      B2C         OPERATING    CONSOLIDATED
3 months ended 9/30/03
Revenue                               $753,731       $8,889,336     $634,960    $10,278,027    $10,278,027
Gross Profit                           $69,580         $368,067     $181,978       $619,625       $619,625
SG&A                                  $116,105         $335,075     $247,773       $698,953       $841,020
Operating Profit (loss)               ($99,769)        ($35,201)   ($102,386)     ($237,356)     ($419,227)
Net Profit(loss)                     ($156,528)       ($158,280)   ($113,980)     ($428,788)     ($627,923)
Net loss per common share               ($0.09)          ($0.09)      ($0.06)        ($0.23)        ($0.34)
Depreciation and amortization          $53,244          $68,193      $36,591       $158,028       $197,832
Interest income                       -                 ($3,361)          -         ($3,361)       ($3,404)
Other income                                                                                       ($1,725)
Interest and financing expenses        $56,759         $126,440      $11,594       $194,793       $194,837
One time promotional rebate
EBITDA                                ($46,525)         $32,992      $65,795)      ($79,328)     ($240,383)
EBITDA  net (loss)  income per share     (0.03)            0.02        (0.04)        ($0.04)        ($0.13)