Synergy Brands Increases Revenue 13% in 2005 to $64.1 million

- -EBITDA Increases 15% and Cash Flow Improves 42%
- -Completes $1.75 million refinancing
- -PHS Group posts record year
- -PERX adds two travel Companies to its portfolio
- -Company issues Guidance for FY 2006

Syosset, NY, March 31, 2006 - Synergy Brands, Inc. (NASDAQ:SYBR) today announced
that for fiscal 2005,  ending December 31, 2005, the Company achieved revenue of
$64.1  million,  a 13 percent  increase from the $56.7  million  recorded a year
earlier. The Company's net loss attributable to common shareholders for the year
was $2.9  million or ($.75) per share,  compared to a net loss  attributable  to
common  shareholders of $2.1 million or ($.97) per share a year earlier.  EBITDA
improved in 2005 by 15% percent to  $505,000.  The Company also reduced its cash
requirements from operating  activities by 42 percent from $7 million in 2004 to
$4.1  million in 2005.  This was a result of a net  decrease of $5.6  million in
accounts receivables from $6.5 million to $900,000.

Mair Faibish, Chairman and CEO of Synergy Brands noted that some $1.8 million of
the Company's net loss represented non-cash charges,  which include depreciation
and  amortization,  impairment & reserves and equity  based  charges.  Financing
costs  totaled  $1.9  million and  represented  the largest  cost center for the
Company.  "We continue the process of reducing these charges, as we believe that
this  reduction  could  be  achieved  through   equity-based   transactions  and
refinancing at lower rates"

Synergy  Brands'  working  capital  improved by $1.4  million to $4.5 million in
2005,  due to a $900,000  reduction in the  Company's  line of credit and a $1.6
million reduction in accounts payable.  Receivables increased by $900,000 due to
revenue  increases and vendor rebates.  The capital  resources  available to the
Company  consist of $6.3  million in lines of credit,  $2.7 million in long-term
notes and $4 million in Preferred  Stock.  The Company's  objective is to reduce
its notes  through the  issuance of equity and cash flow as well as  refinancing
its current obligations with lower rates.  Shareholders' equity improved to $6.9
million with a total of 4.6 million common shares outstanding.

Synergy Brands continued the process of reducing its financing costs by securing
a $1.75 Million  financing with Laurus Master Fund,  Ltd.  Synergy secured a 10%
fixed rate,  which  amortizes  based on a  five-year  amortization  period.  The
proceeds  were  used to reduce  higher  coupon  debt.  This  deal  brings  total
borrowing from Laurus to approximately $2.9 million.

"We believe that Synergy is now in a position that allows the Company to realize
the benefit of its expanded  operating margins and attract lower cost financing.
We  increased  our  revenue  at a rapid rate over the past five years and we now
believe  that a reduction  in  financing  costs  should be the next phase of our
business  plan." stated Mair Faibish,  President of Synergy  Brands.  The Laurus
deal closed in March 2006.

The Company  expects to continue to seek a reduction in its financing  costs and
believes  that  at its  current  revenue  levels  it may be able  to  achieve  a
profitable operation.

Guidance (*)

For fiscal 2006, the Company projects revenue of $65 million with a gross profit
of $4.7 million,  EBITDA of $920,000  ($.20 per share) and  operating  profit of
$300,000 ($.07 per share).  In addition,  the Company  anticipates  reducing its
loss to $750,000 or ($0.17) per share in 2006.  This guidance is based  strictly
on assumptions by management through reference to past financial performance and
expectations.  This guidance  should not be relied upon, if at all, until actual
results are reported.



Segment Detail

PHS Group

Synergy's Grocery  operation  improved its operation through an expansion of its
Metro NY wholesale operation as well as its wholesale  distribution  operations.
Sales improved by 21 percent to $61.4 million and operating  profit increased by
29 percent to $1.2 million.  PHS represented 96 percent of the Company's overall
revenues and provides most of the cash flow for the Company's other segments and
corporate  overhead.  PHS  plans to  continue  attempting  to build its Metro NY
operations and increase its international sales to Canada and the Caribbean.

B2C Operations (Gran Reserve Corporation supra GRC)

B2C  operations  consist  of  www.CigarGold.com,   www.CigarsAroundtheWorld.com,
www.BeautyBuys.com,  and the Cigars  Around the World retail store  operation in
Miami and online partnership programs with other companies such as Overstock.com
and Google. The operation has relocated to a 6,000 square foot facility in Miami
Lakes,  Florida,  which  handles  order  flow for the  operation  as well as the
Company's  new retail  operation.  Sales  decreased by 7 percent in 2005 to $1.9
million,  while the  operating  loss was  reduced  by 26  percent  to  $427,000.
Revenues were reduced due to Hurricane Wilma, which disrupted  operations in the
fourth quarter of 2005.  Retail store operations  commenced in December 2005 but
the  Company's  grand opening  occurred on March 4, 2006.  GRC plans to have its
retail  outlets act as hubs for  expansion in fiscal 2006.  The  combination  of
online  sales as well as retail store sales is expected to be a focus for growth
in 2006.  The retail store is an expansion of Bill  Rancic's  Cigars  Around the
World (CAW) concept of providing the ultimate destination to a cigar aficionado.
The Company has been  disappointed  by GRC's  growth and  believes  that rapidly
changing  anti-smoking  legislation  may shift the  Cigar  business  to one of a
complete destination business as opposed to a leisure activity.

Proset operations

Proset had a disappointing year in FY 2005. Proset developed  additional sources
for its goods  predominately in Europe,  but access to goods has been limited in
2005.  In the first  quarter of 2006,  the Company  secured  direct  contacts in
Europe of luxury goods and secured Costco and others for  distribution  of these
products.  Management expects that Proset-operating results should significantly
improve in fiscal  2006.  Furthermore,  Proset's  operating  structure  has been
integrated into PHS Group, thus allowing for logistics to be integrated into PHS
operations.  Proset is expected to have a record first  quarter in FY 2006.  The
flow of luxury  goods has  materialized  in the first  quarter  and  Costco  has
already received numerous deliveries.

Interline vacations (www.perx.com)

The Company owns 22% of the  outstanding  stock of PERX.  PERX  provides  resort
vacations and cruises to airline employees  through a proprietary  online system
and reservation  centers.  PERX is believed to be the largest  interline  travel
Company in the United States. Information can be found at www.perx.com.  Synergy
invested an additional $1 million in a private  placement offered by PERX in the
4th quarter of 2005 for the purpose of PERX  acquiring  two companies in similar
business  models.  It is  expected  that the  combined  PERX  operations  should
generate $70 million in travel  bookings  with a $2.5 million  EBITDA.  SYBR and
PERX have been exploring  strategic  opportunities  to optimize the  shareholder
value of both companies.



Corporate Expenses

The Company's  allocation to corporate expenses was increased by 5% to $700,000.
Corporate  expenses  represent 17% of overall  operating expense of the Company.
Corporate  expenses  include all fees relating to the  operations of the holding
Company, Synergy Brands.

                  SEGMENT INFORMATION OF OPERATING BUSINESSES



                                                                                  

                                                                                               TOTAL
                                PROSET    CHANGE   PHS GROUP    CHANGE     B2C      CHANGE   OPERATING   CHANGE
Y/E 12/31/05
Revenue                         $786,908  -79.95%  $61,450,467   21.14% $1,899,715   -7.45% $64,137,090   13.11%
Gross Profit                   ($178,735)-130.39%   $3,423,960   22.03%   $582,154   15.71%  $3,827,379   -1.79%
SG&A                            $292,034    3.28%   $2,211,290   18.23%   $853,349   -9.12%  $3,356,673    8.56%
Operatimg Profit(loss)         ($947,775)-1103.07%  $1,199,866   29.17%  ($427,672) -26.42%   ($175,581)-139.71%
Net loss                       ($1,031,57-370.60%    ($111,784) -33.44%  ($445,505) -30.92% ($1,588,865) -53.96%
Net loss per common share         ($0.26)               ($0.03)             ($0.12)              ($0.42)
Non Cash Charges
Interest and financing expenses  $80,233  -65.55%   $1,297,348   11.02%            -100.00%  $1,377,581   -4.60%
EBITDA
Per share

Y/E 12/31/04
Revenue                        $3,923,823          $50,728,560          $2,052,661          $56,705,044
Gross Profit                    $588,154            $2,805,747            $503,098           $3,896,999
SG&A                            $282,747            $1,870,312            $939,028           $3,092,087
Operatimg Profit(loss)           $94,487              $928,934           ($581,231)            $442,190
Net Profit(loss)               ($219,204)            ($167,951)          ($644,870)         ($1,032,025)
Net loss per common share         ($0.10)               ($0.08)             ($0.29)              ($0.47)
Non Cash Charges
Interest and financing expenses $232,913            $1,168,607             $42,500           $1,444,020
EBITDA
Per share




                  SEGMENT INFORMATION OF OPERATING BUSINESSES
                                   continued

                                      TOTAL
                                  CONSOLIDATED     CHANGE
Y/E 12/31/05
Revenue                              $64,137,090     13.11%
Gross Profit                          $3,827,379     -1.79%
SG&A                                  $4,055,560      7.99%
Operatimg Profit(loss)               ($1,019,732)   -96.82%
Net loss                             ($2,878,111)   -34.95%
Net loss per common share                 ($0.75)    21.95%
Non Cash Charges                      $1,789,976     75.79%
Interest and financing expenses       $1,593,639      2.58%
EBITDA                                  $505,504     15.15%
Per share                                  $0.13     15.15%

Y/E 12/31/04
Revenue                              $56,705,044
Gross Profit                          $3,896,999
SG&A                                  $3,755,614
Operatimg Profit(loss)                 ($518,105)
Net Profit(loss)                     ($2,132,754)
Net loss per common share                 ($0.97)
Non Cash Charges                      $1,018,235
Interest and financing expenses       $1,553,521
EBITDA                                  $439,002
Per share                                  $0.11

About Synergy Brands

Synergy  Brands,  Inc. is a holding  Company that  operates in the wholesale and
Internet  distribution  of consumer goods as well as the retail  distribution of
premium  cigars in the U.S. and Canada.  It  principally  focuses on the sale of
nationally  known  brand  name  consumer  products  manufactured  by major  U.S.
manufacturers.  The consumer  products are  concentrated  within the Grocery and
Health & Beauty Aids (HBA) industries as well as the premium cigar business.



                           FORWARD LOOKING STATEMENTS

This press  release  and  Company  review and  assumptions  made  regarding  the
financial  figures and other  information,  referenced and presented,  state and
reflect assumptions, expectations,  projections, intentions and/or beliefs about
past and future events that are intended as  "forward-looking  statements" under
the Private  Securities  Litigation  Reform Act of 1995.  You can identify these
statements by the fact that they do not relate to  historical or current  facts.
They use words such as "anticipate",  "estimate",  "project", "forecast", "may",
"will", "should", "expect", "assume", "believe" and other deviations thereof and
other words of similar meaning. In particular these include, but are not limited
to, statements reflecting the projected business activities and goals, revenues,
earnings, profit and loss of the Company and associated costs. Any or all of the
Company's  forward-looking  statements  may  turn out to be  wrong.  They can be
affected  by   inaccurate   assumptions   or  by  known  or  unknown  risks  and
uncertainties.  For a  description  of many of these  risks  and  uncertainties,
please  refer to the  Company's  filings  with the U.S.  Securities  &  Exchange
Commission  (www.sec.gov  including  Forms  10K  and  10Q).  *EBITDA  represents
earnings  before  interest,   taxes,  depreciation  and  amortization  (non-cash
charges)  and is  not a  GAAP  number,  and  relevance  is  therefore  is  often
questioned, but it is useful in analyzing a wholesale distribution business such
as the Company.  The  reconciliation to relevant  comparable GAAP figures in the
net loss is included in the table presented.

Contact: Bev Jedynak (ext. 12, bjedynak@janispr.com)
                  Amy Ruffalo (ext. 15, aruffalo@janispr.com)
                  Martin E. Janis & Company, Inc.
                  312-943-1100