Exhibit 10

                                 FIRST AMENDMENT

                                       TO

                          SECURITIES PURCHASE AGREEMENT

                                   dated as of

                                  April 5, 2007

                                      among

                           PHS GROUP INC., as Borrower

                     SYNERGY BRANDS INC., as Parent Company

                                       and

                      LLOYD I. MILLER, III, as a Purchaser

                          MILFAM I L.P., as a Purchaser




                FIRST AMENDMENT TO SECURITIES PURCHASE AGREEMENT


     THIS  FIRST  AMENDMENT  TO  SECURITIES   PURCHASE  AGREEMENT  (this  "First
Amendment")  dated as of April 5,  2007,  is by and  among  PHS  GROUP  INC.,  a
Pennsylvania  corporation  (the  "Borrower"),  SYNERGY  BRANDS  INC., a Delaware
corporation  (the "Parent  Company"),  and Lloyd I. Miller,  III  ("Miller") and
Milfam  I L.P.,  a  Georgia  limited  partnership,  ("Milfam"  and  collectively
referred to herein with Miller as the "Purchasers").

                                 R E C I T A L S

     A. WHEREAS, the Borrower, the Parent Company and the Purchasers are parties
to that certain Securities  Purchase Agreement dated as of January 19, 2007 (the
"Purchase Agreement"), pursuant to which (x) the Borrower issued and sold to the
Purchasers an initial  aggregate  principal  amount of $6,500,000 of its secured
promissory notes and (y) the Parent Company issued and sold to the Purchasers an
aggregate of 1,075,000 shares of common stock, par value $0.01 per share, of the
Parent Company.

     B. WHEREAS, as a condition to the Purchasers' obligations to enter into the
Purchase  Agreement  and to  extend  credit  to  the  Borrower  thereunder,  the
Borrower,  the Parent  Company and certain  subsidiaries  of the Parent  Company
executed and delivered that certain Security, Pledge and Guaranty Agreement (the
"Security  Agreement"),  dated as of January 19,  2007 (as amended or  otherwise
modified from time to time),  as security for the payment and performance of all
obligations  of the Borrower  and the Parent  Company to the  Purchasers  and to
guarantee all of the  obligations  of the Borrower and the Parent  Company under
the Purchase Agreement.

     C. WHEREAS, as a condition to the Purchasers' obligations to enter into the
Purchase  Agreement  and to  extend  credit  to  the  Borrower  thereunder,  the
Borrower, the Parent Company, Laurus Master Fund, Ltd. ("Laurus"),  Gran Reserve
Corporation ("Gran Reserve"), SYBR.Com Inc. ("SYBR"), and the Purchasers entered
into that certain Subordination and Intercreditor  Agreement (the "Subordination
Agreement" and collectively referred to herein with the Purchase Agreement,  the
Secured Notes and the Security Agreement as the "Purchase Documents"),  dated as
of January  19,  2007 (as  amended  or  otherwise  modified  from time to time),
whereby  Laurus  generally,  pursuant to the terms thereof,  subordinated  liens
granted to Laurus to liens granted to the Purchasers.

     D.  WHEREAS,  the  Borrower  is hereby  authorized  and  wishes to have the
Purchasers  make an  additional  secured  loan to the  Borrower  in the  initial
aggregate  principal  amount  of  $1,500,000  pursuant  to the  same  terms  and
conditions as provided for in the Purchase  Agreement subject,  however,  to the
modifications to such terms as set forth herein.

     E. WHEREAS, the Borrower and the Purchasers have agreed that to give effect
to the  foregoing,  each  Purchaser  shall (a) deliver to the Borrower an agreed
upon amount by wire transfer of  immediately  available  funds and (b) surrender
the initial secured  promissory  note originally  issued by the Borrower to each
Purchaser  on  January  19,  2007,  and  Borrower  shall  thereafter  issue each
Purchasers in exchange  therefore a new secured  promissory  note in the initial
principal amount of $3,945,833.34.




     F.  WHEREAS,  in order to satisfy the  foregoing,  both the  Borrower,  the
Parent  Company  and the  Purchasers  have  agreed to amend and  modify  certain
provisions  of the Purchase  Agreement  and the Borrower and the Parent  Company
have also agreed to ratify and affirm all of their respective  obligations under
the Purchase Documents.

     NOW,  THEREFORE,  in consideration of the premises and the mutual covenants
herein  contained,  for  good  and  valuable  consideration,   the  receipt  and
sufficiency  of which are  hereby  acknowledged,  the  parties  hereto  agree as
follows:

     Section  1.  Defined  Terms.  Each  capitalized  term used  herein  but not
otherwise  defined  herein  has the  meaning  given  such  term in the  Purchase
Agreement.

     Section 2. Amendments to Purchase Agreement.

     2.1 Amendments to Introductory Recital

     (a) The definition of "Agreement" is hereby amended in its entirety to read
as follows:

     "Agreement" means this Securities Purchase  Agreement,  originally dated as
of January 19, 2007, among the Borrower,  the Parent Company and the Purchasers,
as amended by the First Amendment, and as the same may be amended, supplemented,
restated or otherwise modified from time to time.

     (b) The  definition  of "First  Amendment"  is hereby  inserted  to read as
follows:

     "First  Amendment"  means  the  First  Amendment  to  Securities   Purchase
Agreement,  dated as of April 5,  2007 by and  among the  Borrower,  the  Parent
Company and the Purchasers.

     2.2 Further Amendments to Purchase Agreement

     (a) Section 1.01 is hereby amended in its entirety to read as follows:

     "On the terms and  subject  to the  conditions  hereof,  the  Borrower  has
authorized and agreed to issue and sell to the  Purchasers,  secured  promissory
notes, due January 15, 2012 (the "Maturity Date"), dated as of January 19, 2007,
in the initial  aggregate  principal  amount of $6,500,000 (the "Initial Secured
Notes").  The Borrower has further authorized and agreed to allow the Purchasers
to make an  additional  secured loan to the  Borrower,  on April 5, 2007, in the
initial aggregate  principal amount of $1,500,000,  due on the Maturity Date. To
give  effect  to  the  additional  secured  loan  made  to the  Borrower  by the
Purchasers on April 5, 2007, the Purchasers  shall surrender to the Borrower the
Initial Secured Notes and in exchange  therefore the Borrower shall issue to the
Purchasers  new secured  promissory  notes (the "New Secured  Notes") that shall
reflect the initial aggregate principal amount of the following:  (a) the unpaid
aggregate  principal amount of the Initial Secured Notes so surrendered plus (b)
$1,500,000  ((a)  and (b)  collectively  shall  equal  $7,891,666.68).  Each New
Secured  Note  issued  to each  Purchaser,  dated as of the  date of this  First
Amendment, in the initial principal amount of $3,945,833.34, shall be due on the
Maturity Date. The New Secured Notes will be substantially in the form set forth
on Exhibit E hereto. The New Secured Notes shall each be referred to herein as a
"Secured Note" and,  collectively  as the "Secured  Notes," which term will also
include any notes delivered in exchange or replacement  therefor.  The amount of
accrued and unpaid  interest  owed by the Borrower to the  Purchasers  under the
Initial Secured Notes immediately prior to their surrender and cancellation,  as
set forth above, shall remain due and owing by the Borrower and shall be paid by
the Borrower on the next Interest Payment Date  notwithstanding the surrender of
such Initial Secured Notes by the Purchasers to the Borrower."



     (b) Section 1.05 is hereby amended in its entirety to read as follows:

     "The  Secured  Notes will accrue  interest at the rate of 11.75% per annum.
Interest  will be due and payable  quarterly  in arrears on the last day of each
calendar  quarter (each, an "Interest  Payment  Date"),  with the first interest
payment  due June 30,  2007.  Principal  will be  amortized  over ten  years and
payable in equal monthly installments on the last day of each month beginning on
April 30, 2007. The principal  amount owed to the  Purchasers  under the Secured
Notes and all accrued but unpaid  interest  thereon  shall be due and payable in
full on the  Maturity  Date unless  earlier  redeemed  pursuant to the terms and
conditions  set forth in Section 1.06 herein.  In the event any payment  under a
Secured  Note is not timely  made when due,  interest  will  accrue on such late
payment  at an amount  equal to 18% per annum from and  including  the date such
late  payment was due to (but  excluding)  the date such late payment is paid to
the Purchasers.  All amounts payable under the Secured Notes and hereunder shall
be paid in lawful money of the United States  without  setoff or  withholding of
any kind."

     (c) Schedule I has been amended and restated in its entirety to reflect the
issuance of the  Additional  Secured Notes  pursuant to the terms and conditions
hereof.  The revised  Schedule 1 setting forth the "Schedule of  Purchasers"  is
attached hereto.

     Section 3.  Conditions  Precedent.  This First  Amendment  shall not become
effective until the date on which each of the following conditions are satisfied
(the "Effective Date"):

     (a) no Event of Default nor a breach of any  representation and warranty by
either the Borrower or the Parent  Company shall have occurred and be continuing
as of the date hereof  (including after giving effect to the terms of this First
Amendment);

     (b) the parties shall have received this First  Amendment  duly and validly
delivered  and executed on behalf of the  Borrower,  the Parent  Company and the
Purchasers;



     (c)  Purchasers  shall have  received  an  amendment,  dated as of the date
hereof,  amending and  modifying the terms of the Security  Agreement,  duly and
validly  delivered and executed on behalf of the Borrower,  the Parent  Company,
SYBR, Gran Reserve,  Dealbynet.com  Inc., Quality Food Brands,  Inc., NYCE North
America Inc., Net Cigar.Com Inc., and the Purchasers;

     (d)  Purchasers  shall have received a deposit bank control  agreement duly
executed and agreed upon by and among the Borrower and the  Purchasers,  whereby
the  Purchasers  will  receive,  upon  execution by North Fork Bank, a perfected
security  interest in certain  deposit  accounts  established by the Borrower at
North Fork Bank;

     (e)  Purchasers  and their  counsel  will have  received a  Borrowing  Base
Certificate,  dated as of the date hereof, and calculated  pursuant to the terms
and  conditions in Article VI of the Purchase  Agreement and such Borrowing Base
Certificate  will show that the aggregate  principal  amount  outstanding at the
time of the issuance of the New Secured Notes, taken together,  is less than the
Borrowing Base as set forth in such Borrowing Base Certificate;

     (f)  Purchasers  will have received an opinion of the Parent  Company's and
the  Borrower's  counsel,  dated the date hereof,  with respect to legal matters
customary  for  transactions  of this type, in a form  reasonably  acceptable to
Purchasers and counsel for Purchasers;

     (g)  Purchasers  will have  received  a consent  and waiver  document  duly
executed by an authorized  signatory on behalf of Laurus,  whereby Laurus waives
any limitation or restriction set forth in the Laurus Secured Note Agreements to
the sale by the  Borrower  of the  Additional  Secured  Notes to the  Purchasers
pursuant to this First  Amendment  and  whereby  Laurus also waives any right of
first  refusal  that  Laurus  may  have  pursuant  to the  Laurus  Secured  Note
Agreements, in a form reasonably acceptable to the Purchasers;

     (h)  Purchasers  will  have  received  an  amendment  to the  Subordination
Agreement  duly executed by and among the  Borrower,  the Parent  Company,  Gran
Reserve,  SYBR,  Laurus and the Purchasers dated as of the date hereof,  whereby
Laurus shall have agreed to increase the maximum amount of allowable Senior Debt
(as defined in the Subordination Agreement) from $6,500,000 to $8,000,000;

     (i) the Borrower's and the Parent Company's  representations and warranties
contained  herein  will be  true,  complete  and  correct  on and as of the date
hereof;

     (j) the Borrower and the Parent Company will have performed and complied in
all respects with all covenants and agreements  contained  herein required to be
performed or complied with by it prior to or at the date hereof;

     (k) all corporate and other proceedings to be taken by the Borrower and the
Parent Company in connection with the transactions  contemplated  hereby and all
documents  incident  thereto  will be  satisfactory  in form  and  substance  to
Purchasers  and  their  counsel,  and  Purchasers  and their  counsel  will have
received  all such  counterpart  originals  or certified or other copies of such
documents as they reasonably may request;



     (l) Purchasers  and its counsel will have received  copies of the following
documents,  which will be  satisfactory  in form and substance to the Purchasers
and their counsel, (i) a certificate of the Secretary of State of Delaware dated
as of a recent date as to the due  incorporation and good standing of the Parent
Company,  the payment of all excise taxes by the Parent  Company and listing all
documents  of the Parent  Company on file with said  Secretary,  (ii) a true and
complete copy of all resolutions adopted by the Board of Directors and the Audit
Committee of the Parent  Company and the corporate  resolutions  of the Borrower
authorizing the execution,  delivery and performance of this First Amendment and
the  issuance,  sale and  delivery  of the New  Secured  Notes;  and (iii)  such
additional  supporting  documents  and other  information  with  respect  to the
operations  and affairs of the Borrower and the Parent Company as the Purchasers
or their counsel reasonably may request; and

     (m) the Company  shall have  issued and  delivered  the New Secured  Notes,
dated  the  date  hereof  in  the  original   aggregate   principal   amount  of
$7,891,666.68 to the Purchasers.

     Upon  satisfaction  of the  foregoing  conditions  and  receipt  of the New
Secured Notes by the  Purchasers,  the  Purchasers  shall deliver to the Company
$1,500,000.

     Section 4. Miscellaneous.

     4.1 Confirmation.  The provisions of the Purchase Documents,  as amended by
this  First  Amendment,  shall  remain in full force and  effect  following  the
effectiveness of this First Amendment.

     4.2 Ratification and Affirmation.  The Parent Company and the Borrower each
hereby (a) acknowledge the terms of this First  Amendment;  and (b) ratifies and
affirms  its  obligations  under,  and  acknowledges,  renews  and  extends  its
continued  liability  under,  each Purchase  Document to which it is a party and
agrees that each Purchase  Document to which it is a party remains in full force
and effect,  except as expressly amended hereby,  notwithstanding the amendments
contained herein.

     4.3  Representations  and  Warranties.  The Parent Company and the Borrower
each hereby represent and warrant to the Purchasers (as of the date hereof,  the
Effective  Date and after  giving  effect to the terms of this First  Amendment)
that: (i) it has full power and authority to enter into this First Amendment and
the transactions  contemplated by this First Amendment, and this First Amendment
and such  transactions  have been  duly  authorized,  are valid and  enforceable
against it, are not in  contravention of any law, order or agreement by which it
is bound and do not require any  consent,  notice or filing of any kind  (except
for the  consent of  Laurus);  (ii) all of the  representations  and  warranties
contained in each Purchase Document to which it is a party are true and correct,
unless such  representations  and  warranties are stated to relate to a specific
earlier date, in which case, such  representations and warranties shall continue
to be true and correct as of such earlier date,  (iii) no Event of Default under
the Purchase  Agreement nor Default under the Security  Agreements  has occurred
and is  continuing  and (iv) from and after the date of the  Purchase  Agreement
until  the date of this  First  Amendment,  no  changes  have  been  made to the
Certificate  of  Incorporation  of the  Debtors  (as such term is defined in the
Security  Agreement)  nor the Bylaws of the  Debtors (as such term is defined in
the Security Agreement).



     4.4 Continuing Security Interest.  Both the Parent Company and the Borrower
hereby represent,  warrant, acknowledge and agree that the Security Interest (as
defined in the  Security  Agreement)  secures and shall  continues to secure the
payment  and  performance  of  the  Obligations  (as  defined  in  the  Security
Agreement), including, without limitation, the New Secured Notes.

     4.5 Further  Assurances.  The parties agree to (i) execute and deliver,  or
cause to be  executed  and  delivered,  all such other and  further  agreements,
documents and  instruments and (ii) take or cause to be taken all such other and
further actions as any Purchaser may reasonably request to effectuate the intent
and purposes, and carry out the terms, of this First Amendment.

     4.6  Counterparts.  This First  Amendment may be executed by one or more of
the  parties  hereto in any  number of  separate  counterparts,  and all of such
counterparts  taken  together  shall be  deemed to  constitute  one and the same
instrument.  Delivery  of this First  Amendment  by  facsimile  transmission  or
electronic  mail  shall  be  effective  as  delivery  of  a  manually   executed
counterpart hereof.

     4.7 ENTIRE AGREEMENT.  THIS FIRST AMENDMENT,  THE PURCHASE  AGREEMENT,  THE
SECURED  NOTES,  THE  SUBORDINATION  AGREEMENT,  THE SECURITY  AGREEMENT AND ANY
RELATED  ANCILLARY  DOCUMENT  THERETO,   EXECUTED  IN  CONNECTION  HEREWITH  AND
THEREWITH  REPRESENT  THE  FINAL  AGREEMENT  AMONG  THE  PARTIES  AND MAY NOT BE
CONTRADICTED BY EVIDENCE OF PRIOR, CONTEMPORANEOUS, OR UNWRITTEN ORAL AGREEMENTS
OF THE PARTIES. THERE ARE NO ORAL AGREEMENTS BETWEEN THE PARTIES.

     4.8 GOVERNING LAW. THIS FIRST AMENDMENT (INCLUDING, BUT NOT LIMITED TO, THE
VALIDITY  AND  ENFORCEABILITY  HEREOF)  SHALL BE GOVERNED  BY, AND  CONSTRUED IN
ACCORDANCE WITH, THE LAWS OF THE STATE OF NEW YORK (WITHOUT REGARD TO PRINCIPLES
OF CONFLICTS OF LAW).


                          [SIGNATURES BEGIN NEXT PAGE]


     IN WITNESS WHEREOF,  the parties hereto have caused this First Amendment to
be duly executed as of the date first written above.

                                            PHS GROUP INC., the Borrower



                                            By:
                                              ---------------------------
                                            Name:
                                              ---------------------------
                                            Title:
                                              ---------------------------

                                         SYNERGY BRANDS INC., the Parent Company



                                            By:
                                              ---------------------------
                                            Name:
                                              ---------------------------
                                            Title:
                                              ---------------------------


PURCHASERS:

MILFAM I L.P.

By:  Milfam LLC
Its:   General Partner


By:
- ---------------------------------
Name:  Lloyd I. Miller, III
Title:  Manager


LLOYD I. MILLER, III



By:
- ---------------------------------
Name: Lloyd I. Miller, III