THE SECURITIES REPRESENTED BY THIS DEBENTURE CERTIFICATE AND THOSE ISSUABLE UPON
THE CONVERSION HEREOF HAVE NOT BEEN REGISTERED WITH THE UNITED STATES SECURITIES
AND EXCHANGE  COMMISSION UNDER THE U.S.  SECURITIES ACT OF 1933, AS AMENDED (THE
"ACT"),  OR THE  SECURITIES  COMMISSION OF ANY STATE UNDER ANY STATE  SECURITIES
LAW.  THEY  ARE  BEING  OFFERED  PURSUANT  TO AN  EXEMPTION  FROM  SECTION  4(2)
PROMULGATED UNDER THE ACT. THE SECURITIES MAY NOT BE OFFERED,  SOLD OR OTHERWISE
TRANSFERRED  UNLESS THE SECURITIES  ARE REGISTERED  UNDER THE ACT AND APPLICABLE
STATE SECURITIES LAWS, OR SUCH OFFERS,  SALES AND TRANSFERS ARE MADE PURSUANT TO
AVAILABLE  EXEMPTIONS FROM THE REGISTRATION  REQUIREMENTS OF THOSE LAWS. HOLDERS
OF THE  SECURITIES  WILL BE REQUIRED TO REPRESENT  THAT THE SECURITIES ARE BEING
ACQUIRED FOR  INVESTMENT  PURPOSES AND NOT WITH A VIEW TO SALE OR  DISTRIBUTION,
AND HOLDER THEREOF WILL NOT BE ABLE TO RESELL ANY OF THE  SECURITIES  UNLESS THE
SECURITIES ARE REGISTERED UNDER THE ACT AND QUALIFIED UNDER THE APPLICABLE STATE
STATUTES OR LAWS OF OTHER  APPLICABLE  JURISDICTIONS  (UNLESS AN EXEMPTION  FROM
SUCH  REGISTRATION AND  QUALIFICATION  IS AVAILABLE).  HOLDERS OF THE SECURITIES
SHOULD  BE  PREPARED  TO BEAR  THE  ECONOMIC  RISK OF  THEIR  INVESTMENT  FOR AN
INDEFINITE PERIOD OF TIME.

                               NEW ERA FOODS INC.

                    9% SUBORDINATED CONVERTIBLE DEBENTURE DUE

Number:__________________________

Amount:__________________________

Original Issue Date:_______________________

Registered Holder(s):_____________________________
                                    (name)

                     _____________________________
                                    (name)

                     _____________________________
                                  Address:


         New Era Foods Inc., a Nevada  corporation  (the  "Company"),  for value
received, hereby promises to pay the registered holder hereof (the "Holder") the
principal sum of $1,500,000 on January 10, 2001, in such coin or currency of the
United States of America as at the time of payment shall be the legal tender for
the payment of public and private debts,  and to pay interest,  less any amounts
required by law to be deducted or  withheld,  computed on the basis of a 360 day
year, on the unpaid principal balance hereof from the date hereof (the "Original
Issue Date"),  at the rate of 9% per year,  payable  quarterly on March 31, June
30,  September  30 and  December  31 of each  year of the  term  commencing  the
Original Issue Date, until such principal sum shall have become due and payable.
This Debenture  shall be convertible  into  restricted  legended common stock of
Synergy  Brands Inc., a Delaware  public  company (the  "Issuer"),  as set forth
hereinafter.

         By acceptance and purchase of this  Debenture,  the  registered  holder
hereof  agrees  with the  Company  that the  Debenture  shall be  subject to the
following terms and conditions:

                                     -E-8-


         1. Financing  Agreement.  The Holder has executed a Financing Agreement
(the "Financing Agreement")  contemporaneous herewith the terms of which provide
for the issuance of this Convertible Debenture, terms and conditions,  covenants
and representations in such Financing Agreement also being applicable as to this
Agreement,  unless  provisions  appear  herein to the contrary.  Definitions  of
certain terms in that  Financing  Agreement  equally apply to use of those terms
herein unless provisions to the contrary appear herein.

         2.  Restrictions  on  Transfer.  Neither  the  Debenture  nor any  part
thereof,  nor any Common  Stock  (defined in Section 4.5 below) into which it is
convertible,  shall be sold,  transferred,  assigned,  pledged,  hypothecated or
otherwise  disposed  of,  and  the  Company  and/or  Issuer  of any of the  said
securities  shall not be required to register any such  disposition,  unless and
until:

         2.1 The  Company  and/or the Issuer  shall have  received  (i)  written
notice of the contemplated  disposition,  setting forth all of the circumstances
and  details  thereof,  and  (ii) an  opinion  of the  counsel,  in the form and
substance  satisfactory  to the  Company  and  its  counsel,  stating  that  the
contemplated   disposition  is  exempt  from  the  registration  and  prospectus
requirements  of the Act and the rules and  regulations  of the  Securities  and
Exchange  Commission  (the "SEC") under the Act and of any  applicable  state or
foreign securities act; or

         2.2 The Debenture or shares of Common Stock,  as the case might be, are
disposed of pursuant to and in accordance  with a registration  statement  which
has been filed under the Act with the SEC and a similar  registration  statement
filed with any state securities administrators having jurisdiction.

         The Company has placed a restrictive legend on this certificate for the
Debenture  and  may  place  and/or  have  placed  such a  legend  on any  future
certificates  for the  Debenture  and on the  certificates  for shares of Common
Stock  issued  upon  conversion  thereof  reflecting  the  requirements  of this
Section.

         3.  Conversion of Debenture.

         3.1 Any Holder of the Debenture may, at his, her or its option,  at any
time and from time to time on or after the Original  Issue Date set forth above,
convert the principal of such Debenture (or any part thereof that is an integral
multiple of $1000) into the  Issuer's  restricted  legended  Common Stock at the
rate of one share for each $3.00 of the principal of the Debt converted, subject
to  adjustment  in certain  events as  hereinafter  set forth  (the  "Conversion
Price").

         3.2 Exercise of Conversion  Privilege.  In order to exercise conversion
privilege,  the Holder shall surrender such Debenture,  together with the Notice
of Conversion annexed hereto as Exhibit 1 appropriately  endorsed to the Company
at its  principal  office,  accompanied  by written  notice to the  Company  (a)
stating that the Holder  elects to convert the  Debenture or a portion  thereof,
and if a portion, the amount of such portion in multiples of $1,000 in principal
amount,  and (b)  setting  forth the name or names  (with  address) in which the
certificate  or  certificates  for  shares of Common  Stock  issuable  upon such
conversion  shall be issued.  The date of conversion of such Debenture  shall be
deemed to be the date of receipt of Notice of  Conversion,  even if the Issuer's
stock transfer books are at that time closed, and the converting Holder shall be
deemed to have  become,  on the date of  conversion,  the  record  holder of the
shares of Common Stock deliverable upon such conversion.

         As soon as reasonably possible after the date of conversion, the Issuer
shall issue and/or  transfer or otherwise  deliver to such  converting  Holder a
certificate or certificates for the number of shares of Common Stock due on such
conversion.  No adjustments  in respect of interest or cash  dividends  shall be
made upon the conversion of any Debenture or Debentures, except as may otherwise
be specifically provided herein.

                                     -E-9-


         Upon conversion of the Debenture in part, the Company shall execute and
deliver to the Holder thereof,  at the expense of the Company,  a new Debenture,
in  aggregate  principal  amount  equal  to  the  unconverted  portion  of  such
Debenture,  such new Debenture  shall have the same terms and  provisions  other
than the  principal  amount  as the  Debenture  or  Debentures  surrendered  for
conversion.

         3.3 Duration of  Conversion  Privilege.  The right to subscribe for and
purchase  shares of Common Stock  pursuant to the conversion  privilege  granted
herein  shall  commence  on the  Original  Issue Date and shall  expire when the
Debenture has been paid in full through payment and/or  conversion.  In case the
Company shall have given notice of its election to prepay, pursuant to Section 5
hereof, all or any portion of the principal of any Debenture or Debentures,  and
the  Company  does not  default  in such  prepayment,  then in  respect  of such
Debenture or  Debentures  or portion  thereof,  the rights to subscribe  for and
purchase  shares of Common Stock  pursuant to the conversion  privilege  granted
herein shall expire at 5:00 p.m., New York time on the day immediately preceding
the Prepayment Date.

         3.4 Stock Fully Paid.  The Company and Issuer  covenant  and agree that
all shares  which may be issued upon the  exercise of the  conversion  privilege
granted herein will, upon delivery in accordance with the terms hereof, be fully
paid,  nonassessable,  and free from all taxes,  liens and  charges  (except for
taxes, if any, upon the income of the Holder) with respect to the issue thereof,
and that the issuance  thereof shall not give rise to any  preemptive  rights on
the part of the stockholders.

         3.5  Antidilution  Provisions.  In case  the  Issuer  shall at any time
subdivide  the  outstanding  shares  of  common  stock,  or shall  issue a stock
dividend  on its  outstanding  common  stock,  the  Conversion  Price in  effect
immediately  prior to such subdivision or the issuance of such dividend shall be
proportionately decreased, and in case the Company shall at any time combine the
outstanding  shares of common stock, the Conversion Price in effect  immediately
prior to such combination shall be proportionately  increased,  effective at the
close of business on the date of such subdivision,  dividend or combination,  as
the case may be.  The  Company  also  reserves  the right  through  its Board of
Directors to reduce the Conversion Price of the Debenture at any time during its
term.

         When the number of shares of Common  Stock or the  Conversion  Price is
adjusted as herein provided, the Issuer shall cause to be promptly mailed to the
then  holder of the  Debenture  (the  "Holder")  by first  class  mail,  postage
prepaid,  notice of such  adjustment or adjustments  setting forth the number of
shares of Common Stock and the Conversion Price after such  adjustment,  a brief
statement of the facts  requiring such  adjustment and the  computation by which
such adjustment was made.

                                     -E-10-


         The term "Common Stock" shall mean (A) the class of stock designated as
         the Common Stock of the Issuer at the date of this Debenture or (B) any
         other   class  of  stock   resulting   from   successive   changes   or
         reclassification  of such Common Stock consisting  solely of changes in
         par value,  or from par value to no par value,  or from no par value to
         par value.  In the event that at any time, as a result of an adjustment
         made  pursuant to this  Section,  the Holder shall  become  entitled to
         receive  any  securities  upon  conversion  other than shares of Common
         Stock of the Issuer, thereafter the number of such other securities and
         the Conversion  Price of such securities shall be subject to adjustment
         from  time to time in a manner  and on terms as  nearly  equivalent  as
         practicable  to  the  provisions  with  respect  to  the  Common  Stock
         contained in this Section.

THERE SHALL BE NO OTHER ANTI-DILUTION PROVISIONS APPLICABLE TO THE DEBENTURE

         Fractional  shares need not be issued and/or delivered upon conversion,
but in lieu  thereof,  the Company  shall pay cash equal to the market  value of
such fractional share.

         Except as stated above, the Conversion Price will not be adjusted.  The
Issuer shall  attempt to reserve and keep  available out of its  authorized  but
unissued Common Stock, for the purpose of effecting conversion of the Debenture,
the full number of Common Stock necessary for delivery upon the  conversion.  To
the  extent,  based on  changing  market  prices  for the  Issuer's  securities,
sufficient  authorized  but  unissued  stock is not  available  the Issuer shall
promptly seek to have its certificate of  incorporation  amended to increase its
authorized  common stock to a level which shall  accommodate  conversion  of the
outstanding  Debenture or otherwise take corporate action which the Issuer deems
necessary to accommodate and satisfy conversion rights thereunder.

         No Adjustment for Dividends. Except as provided in this Section 3.5, no
adjustment in respect to any dividends paid shall be made during the term of the
Debenture or upon the conversion of the Debenture.

         Preservation  of Purchase Rights Upon  Reclassification  Consolidation,
etc. In the case of any consolidation of the Issuer with or merger of the Issuer
into another  corporation  or in the case of any sale or  conveyance  to another
corporation of all or substantially  all of the property,  assets or business of
the Issuer, the Issuer or such successor or purchasing corporation,  as the case
may be,  shall  provide  that the Holder  shall have the right  thereafter  upon
payment of the Conversion  Price in effect  immediately  prior to such action to
purchase  upon  conversion  of the  Debenture  the kind and amount of shares and
other  securities  and  property  which the Holder would have owned or have been
entitled to receive after the happening of such  consolidation,  merger, sale or
conveyance had the Debenture been  converted  immediately  prior to such action,
such  agreement  shall  provide  for  adjustments,  which  shall  be  as  nearly
equivalent as may be practicable to the adjustments provided for in this Section
3.5. The  provisions  of this Section 3.5 shall  similarly  apply to  successive
consolidations, mergers, sales or conveyances.

         Par Value of Common  Stock.  Before taking any action which would cause
an  adjustment  reducing  the  Conversion  Price below the then par value of the
shares of Common Stock  issuable upon  conversion of the  Debenture,  the Issuer
will take any  corporate  action  which may, in the opinion of its  counsel,  be
necessary in order that the Issuer may validly and legally  issue fully paid and
nonassessable shares of Common Stock at such adjusted Conversion Price.

         Statement on Debenture Certificates. Irrespective of any adjustments in
the  Conversion  Price or the number of securities  convertible,  this Debenture
certificate  or any  certificates  hereafter  issued may continue to express the
same price and number of securities as are stated in this Debenture certificate.
However,  the Company  may at any time in its sole  discretion  (which  shall be
conclusive) make any change in the form of the Debenture certificate that it may
deem  appropriate  and that  does not  affect  the  substance  thereof;  and any
Debenture certificate  thereafter issued,  whether upon registration or transfer
of, or in exchange or substitution  for, an outstanding  Debenture  certificate,
may be in the form so changed.

                                     -E-11-


         4.   Prepayment of Debenture.

         4.1 Optional Prepayment of Debenture. The Company may prepay all or any
part of the Debenture at any time without prepayment penalty or other additional
cost to the Company,  i.e. only the principal and interest on the Debenture then
due need be paid (the "Prepayment Price").

         4.2  Notice  and  Application  of  Prepayment.  In  the  case  of  each
prepayment of the Debenture,  notice thereof shall be given at least twenty days
prior to the date fixed in such notice for such  prepayment  (the date fixed for
such  prepayment  is referred  to herein as the  "Prepayment  Date").  Upon such
notice of any prepayment  being so given there shall become due and payable,  at
the principal office of the Company on the Prepayment Date, the Prepayment Price
together  with  interest  accrued  and  unpaid  on the  principal  amount of the
Debenture so prepaid to, but not including, the Prepayment Date or the number of
shares of Common Stock into which the Debentures are converted,  as the case may
be. Unless the Company shall fail to pay such Prepayment Price on the Prepayment
Date,  interest on the principal  amount of the Debenture  shall cease to accrue
from and after that date.

         4.3  Evidence  of  Prepayment.  Upon  any  partial  prepayment  of  the
Debenture,  the Holder  thereof  shall  surrender the same to the Company as its
principal office, in exchange,  without cost to such Holder, for one or more new
Debentures in aggregate principal amount equal to the principal amount remaining
unpaid on the Debenture or Debentures  surrendered and otherwise having the same
terms and provisions as the Debenture surrendered.

         5.  Fractional  Shares.  No  fractional  shares of Common Stock will be
issued  in  connection  with  any  subscription  hereunder  but in  lieu of such
fractional  shares,  the Company  shall make a cash  payment  therefor  equal in
amount to the product of the  applicable  fraction  multiplied by the Conversion
Price then in effect.

         6.  Subordination.  Any right of the Holder to payment of  principal or
interest from the Company shall be  subordinated to the claims and rights of the
holders of the Senior Debt ("Senior Debt  Holders") but shall remain  secured by
any and all property  given as  collateral  to secure the debt  evidenced by the
prior  Financing  Agreement  (see  paragraph  1 supra)  which  collateral  shall
continue to secure the debt evidenced by this  Debenture  until paid in full, or
until the parties to such Financing Agreement agree otherwise in writing, except
that such collateral may be eliminated to the extent such collateral  shall also
act as security  for the Senior Debt or  otherwise  be required by the holder of
such  Senior  Debt to be sold  or  otherwise  transferred.  The  payment  of the
principal of, and interest on, the Debentures  will be  subordinated in right of
payment to the prior  payment in full of all Senior  Debt.  Upon any  payment or
distribution of assets to creditors upon any liquidation,  dissolution,  winding
up,  reorganization,  assignment for the benefit of creditors,  or marshaling of
assets,   whether  voluntary,   involuntary  or  in  receivership,   bankruptcy,
insolvency or similar proceedings,  the holders of all Senior Debt will be first
entitled to receive payment in full of cash amounts due or to become due thereon
before any payment is made on account of the  principal of and premium,  if any,
or interest on the indebtedness evidenced by the Debentures or on account of any
other monetary claims,  including such monetary claims as may result from rights
of  repurchase or  rescission,  if any,  under or in respect of the  Debentures,
before any payment is made to acquire any of the Debentures  for cash,  property
or securities or before any  distribution is made with respect to the Debentures
of any cash,  property or  securities.  No payments on account of principal  of,
sinking  fund  requirements,  if any,  or  premium,  if any,  or interest on the
Debentures shall be made, and no Debentures shall be redeemed or repurchased, if
at the time thereof: (i) there is a default in the payment of all or any portion
of the obligations under any Senior Debt; or (ii) there shall exist a default in
any covenant  with respect to the Senior Debt (other than as specified in clause
(i) of this  sentence),  and, in such event,  such  default  shall not have been
cured or waived or shall not have ceased to exist.

         The holders of the  Debentures  will be subrogated to the rights of the
holders of the Senior  Debt to the extent of  payments  made on Senior Debt upon
any distribution of assets in any such proceedings out of the distributive share
of the Debentures.

         By reason of such subordination, in the event of insolvency,  creditors
of the  Company,  who are not holders of Senior Debt or of the  Debentures,  may
recover  less,  ratably,  than  holders  of Senior  Debt but may  recover  more,
ratably, than the holders of the Debentures.

                                     -E-12-


         Senior Debt is defined  as: (a) the  principal  of and unpaid  interest
(whether  accruing  before or after filing of any petition in  bankruptcy or any
similar  proceedings  by or against  the Company and whether or not allowed as a
claim  in  bankruptcy  or any  similar  proceeding)  on the  following,  whether
heretofore  or  hereafter  created,  incurred,  assumed or  guaranteed:  (i) all
indebtedness for borrowed money, created, incurred, assumed or guaranteed by the
Company (other than  indebtedness  evidenced by the Debentures and  indebtedness
which  by the  terms  of the  instrument  creating  or  evidencing  the  same is
specifically  stated to be not superior in right of payment to the  Debentures);
(ii) bankers' acceptances and reimbursement obligations under letters of credit;
(iii)  obligations of the Company under interest rate and currency swaps,  caps,
floors,  collars or similar  agreements or arrangements  intended to protect the
Company  against  fluctuations  in interest or  currency  rates;  (iv) any other
indebtedness  evidenced by a note or written instrument;  and (v) obligations of
the  Company  under any  agreement  to lease,  or lease of, any real or personal
property,  which  obligations are required to be capitalized on the books of the
Company in accordance  with generally  accepted  accounting  principles  then in
effect (other than leases which by their terms are specifically stated to be not
superior in right of payment to the Debentures), or guarantees by the Company of
similar obligations of others; and (b) all deferrals, modifications, renewals or
extensions of such indebtedness.

         The Debenture does not prohibit or limit the incurrence,  assumption or
guarantee  by  the  Company  or its  Subsidiaries  of  additional  indebtedness,
including Senior Debt.

         7.  Replacement  of  Debenture  Certificate.  Upon  receipt of evidence
satisfactory  to the company of the  certificate  loss,  theft,  destruction  or
mutilation  of the  Debenture  certificate  and,  in the case of any such  loss,
theft, or destruction,  upon delivery of a bond of indemnity satisfactory to the
Company, or, in the case of any such mutilation, upon surrender and cancellation
of  the  Debenture   certificate,   the  Company  will  issue  a  new  Debenture
certificate, of like tenor, in lieu of such lost, stolen, destroyed or mutilated
Debenture Certificate.

         8. Default.  If any of the following  events  (herein called "Events of
            Default") shall occur:

         (a) if the Company  shall  default in the payment or  prepayment of any
         part of the principal of the Debenture  after the same shall become due
         and payable,  whether at maturity or at a date fixed for  prepayment or
         by acceleration or otherwise,  and such default shall continue for more
         than 15 days; or

         (b) if the Company  and/or the Issuer shall make an assignment  for the
         benefit of creditors or shall be unable to pay its debts as they become
         due; or

         (c) if the Company  and/or the Issuer  shall  dissolve;  terminate  its
         existence;  become  insolvent  on a balance  sheet  basis;  commence  a
         voluntary  case under the  federal  bankruptcy  laws or under any other
         federal or state law relating to insolvency or debtor's relief;  permit
         the entry of a decree or order for  relief  against  the  Company in an
         involuntary  case under the federal  bankruptcy laws or under any other
         applicable  federal or state law  relating  to  insolvency  or debtor's
         relief;  permit the  appointment  or consent  to the  appointment  of a
         receiver,  trustee,  or  custodian  of  the  Company  or of  any of the
         Company's property; make an assignment for the benefit of creditors; or
         admit in writing to be failing generally to pay its debts as such debts
         become due;

         (d)  Any of the  representations  or  warranties  made  by the  Company
         herein, in the Financing Agreement,  or in any certificate or financial
         or other statements  heretofore or hereafter  furnished by or on behalf
         of the Company in  connection  with the  execution and delivery of this
         Debenture or the  Financing  Agreement  shall be false or misleading in
         any material respect at the time made;

                                     -E-13-


         Then and in any such event after  notice of such  Default  given to the
Company  and/or  the  Issuer and the  passage  of at least 30 days  wherein  the
alleged Default  remains not cured,  the Holder of this Debenture shall have the
option (unless the default shall have  theretofore  been cured) by prior written
notice to the Company to declare the Debenture to be due and payable,  whereupon
the  Debenture  shall  forthwith  mature  and  become  due and  payable,  at the
applicable  prepayment  price on the date of such notice,  without  presentment,
demand, protest or further notice of any kind, all of which are hereby expressly
waived,  anything  contained in this Debenture to the contrary  notwithstanding.
Upon the occurrence of an Event of Default,  the Company shall  promptly  notify
the Holder of this Debenture in writing setting out the nature of the default in
reasonable detail.

         9.  Remedies on Default; Notice to Other Holders.

         In case any one or more of the  Events  of  Default  shall  occur,  the
Holder may proceed to protect and enforce his or her rights by a suit in equity,
action at law or other appropriate proceeding,  whether, to the extent permitted
by law, for the specific  performance of any agreement of the Company  contained
herein or in aid of the exercise of any power granted  hereby.  If any Holder of
one or more of the Debentures shall declare the same due and payable or take any
other action against the Company in respect of an Event of Default,  the Company
will forthwith give written notice to the Holder of this  Debenture,  specifying
such action and the nature of the default alleged.

         10.  Changes,  Waivers,  etc.  Neither this Debenture nor any provision
hereof may be changed,  waived,  discharged or terminated  orally, but only by a
statement  in  writing  signed by the party  against  which  enforcement  of the
change, waiver, discharge or termination is sought.

         11. Entire Agreement.  This Debenture embodies the entire agreement and
understanding  between  the  Holder and the  Company  and  supersedes  all prior
agreements and understandings relating to the subject matter hereof.

         12.  Governing  Law,  Jurisdiction,  etc.  It is the  intention  of the
parties that the laws of the State of New York shall govern the validity of this
Debenture,  the construction of its terms and the  interpretation  of the rights
and duties of the parties.  Any legal action or proceeding  with respect to this
Debenture may be brought in the courts of the State of New York or of the United
States of America  for the  Southern  or Eastern  District  of New York,  and by
execution  and delivery of this  Debenture,  each of the Company and all Holders
hereby  accepts  for  itself  and in  respect  of its  property,  generally  and
unconditionally,  the jurisdiction of the aforesaid  courts.  Each of the Holder
and the Company hereby  knowingly,  voluntarily,  intentionally  and irrevocably
waives,  in connection  with any such action or  proceeding:  (i) any objection,
including,  without limitation, any objection to the laying of venue or based on
the grounds of forum non  conveniens,  which it may now or hereafter have to the
bringing of any such action or proceeding in such respective  jurisdictions  and
(ii) to the maximum  extent not  prohibited  by law,  any right it may have to a
trial by jury in respect of any  litigation  directly or indirectly  arising out
of, under or in connection with this Debenture.

                                              NEW ERA FOODS INC.

                                              By___________________________

ATTEST:

By_____________________________
                    , Secretary

                                               SYNERGY BRANDS INC.
                                               (as to agreement to allow
                                               conversion into  Synergy
                                               Stock)

                                               By__________________________

                                     -E-14-


                                    EXHIBIT 1

                              NOTICE OF CONVERSION

   (To be Executed by the Registered Holder in order to convert the Debenture)

         The  undersigned  hereby  irrevocably  elects to convert $ of the above
Debenture No. into  ___________shares  (the "Securities") of the Common Stock of
SYNERGY BRANDS INC. (the "Issuer") according to the conditions set forth in such
Debenture, as of the date written below.

The Holder hereby represents that:

         (a) He has not  relied  on any  information  regarding  the  Issuer  or
representation of the Issuer other than as is provided in and as part of current
reports  (the  "Reports")  on the  Issuer as are filed with the  Securities  and
Exchange Commission in making his decision to subscribe.

         (b) It has been advised that the present  issuance of the Securities is
not being  registered  under the Securities Act of 1933, as amended (the "Act"),
on the basis of the statutory exemption thereof, and on the representations made
by it herein.

         (c) It is acquiring the  Securities  for investment for its own account
and not with a view to their resale or distribution, and that it does not intend
to divide its participation with others or to resell or otherwise dispose of all
or any part of such securities unless and until they are subsequently registered
under the Act, or an exemption from such registration is available.

         (d) It  understands  that, in the view of the  Securities  and Exchange
Commission (the  "Commission"),  the statutory exemption referred to above would
not be  available,  if  notwithstanding  its  representations,  it plans  merely
acquiring the said securities for resale upon the occurrence or nonoccurrence of
some pre-determined event.

         (e) It agrees that all or any part of the said  securities  will not be
sold until they are subsequently registered or an exemption from registration is
available.

         (f) It understands  in the event Rule 144 of the  Commission  hereafter
becomes  applicable  to any of the said  securities,  any  routine  sale of such
securities  made thereunder can be made only in limited amounts of that Rule and
that in case that Rule is not  applicable,  compliance with Regulation A or some
other  disclosure  exemption will be required before it can transfer part or all
of such  securities.  However,  the Issuer shall supply it with any  information
necessary to enable it to make routine shale of such securities  under Rule 144,
if applicable.

         (g) It has  evaluated  the merits and risks of the purchase of the said
securities and it is able to bear the economic risks of such investments.

                                     -E-15-


         (h) It  acknowledges  that  the  Issuer  has made  available  to it the
opportunity  to obtain  additional  information  to verify the  accuracy  of the
information  contained  in the Reports  and to evaluate  the merits and risks of
this  investment,  and that it has had the  opportunity  to ask questions of and
receive satisfactory answers from the Issuer concerning the Reports.

___________________________
Date of Conversion *

___________________________
Applicable Conversion Price

___________________________
Signature

___________________________
Name

___________________________
Address

___________________________

*The original  Debenture  and this Notice of Conversion  must be received by the
Company within five business days following the date of Conversion.

                                     -E-16-