Form 8-K

                                 CURRENT REPORT

                       Pursuant to Section 13 or 15 (d) of

                       The Securities Exchange Act of 1934

       Date of Report (date of earliest event reported) November 23, 1999

                               SYNERGY BRANDS INC.

  Delaware                         0-19409                   22-2993066

- -----------------             ---------------             --------------------
(State or other               (Commission                 (IRS Employer
jurisdiction of               File Number)                identification no.)
incorporation or
organization)

                   40 Underhill Blvd., Syosset, New York 11791

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               (Address of principal executive offices) (Zip code)

        Registrant's telephone number including area code: (516) 682-1980

                               Page 1 of 145 Pages

                             Exhibit Index on Page 4



ITEM 5. ACQUISITION OR DISPOSITION OF ASSETS

On November  23, 1999 Synergy  Brands Inc.  (the  "Registrant"),  BeautyBuys.Com
Inc., a New Jersey  corporation  ("BeautyBuys") and subsidiary of Registrant (by
way of  Registrant's  wholly  owned  subsidiary,  SYBR.Com  Inc.,  a New  Jersey
corporation  of which  BeautyBuys  is a wholly owned  subsidiary),  and Sinclair
Broadcast  Group,  Inc., a Maryland  corporation  ("Sinclair")  entered into two
stock purchase  agreements  (the  "Transaction")  included  herewith as exhibits
whereby  Sinclair  agreed to purchase  900,000 shares of Class B Common Stock of
BeautyBuys which  represents 50% of the voting power  outstanding in BeautyBuys,
and options (the  "Options")  to purchase up to 8,100,000  shares of  BeautyBuys
Class A Common  Stock,  and  2,200,000  shares  of  restricted  common  stock of
Registrant,  in exchange for a combination of cash and  advertising  credits for
advertising on radio and television stations owned by Sinclair. BeautyBuys Class
B Common Stock is entitled to 10 votes per share, and under the Options for each
nine shares of Class A Common Stock  purchased,  one share of the Class B Common
Stock  then  held is  mandated  to be  converted  into 1 share of Class A Common
Stock,  and the Options must be exercised for purchase of multiples of 9 shares.
The Transaction  closed on November  ,1999.  Sinclair paid a total of $1,700,000
cash,  radio and television  advertising  credits  valued at Sinclair's  current
street rates (net of commissions) of up to $52,000,000 over a 5 year period, and
miscellaneous  media  and  other  technical  support  services  valued  at up to
$19,623,525  to be supplied  over the same 5 year period.  On the  occurrence of
certain events the amount of such  advertising  time and support services may be
lessened with a proportionate  return of and resulting decrease in the amount of
Common Stock purchased in the Transaction and held by Sinclair.

As further consideration for the Transaction Sinclair,  BeautyBuys,  Registrant,
and certain  corporate  officers and key  employees  of Synergy and  BeautyBuys,
entered  into  Confidentiality  and  Non-Competition   Agreements,  and  limited
registration  rights were provided to Sinclair on the common stock of Registrant
and Class A Common Stock of BeautyBuys  issued or to be issued as part of and in
furtherance  of the  Transaction.  Sinclair is also  allowed to nominate 3 board
members to  BeautyBuys  Board of Directors  and one board member to the Board of
Directors of  Registrant,  and  BeautyBuys,  Registrant  (through its subsidiary
SYBR.Com  Inc.)  and  Sinclair  agree  to vote  their  stock in  BeautyBuys  and
Registrant (where applicable) for election of such members.

Sinclair is a diversified  broadcasting  company that currently owns or programs
58  television  and 52 radio  stations.  BeautyBuys  is an  e-commerce  consumer
product sales company  offering for sale  approximately  5000 brand name women's
and men's fragrances,  cosmetics,  wellness  products,  vitamins and nutritional
supplements, and other health, beauty and gift items via internet commerce.

ITEM 7. FINANCIAL STATEMENTS, PRO FORMA INFORMATION AND EXHIBITS.

No financial statements are being provided herewith

                                    EXHIBITS

         1. Stock Purchase  Agreement dated November 23, 1999 between Registrant
and Sinclair.

         2. Stock Purchase  Agreement dated November 23, 1999 between BeautyBuys
and Sinclair.

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                                   SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on his  behalf by the
undersigned hereunto duly authorized.

                                          SYNERGY BRANDS INC.

                                          by /s/ Mitchell Gerstein
                                         --------------------------------------
                                                 Mitchell Gerstein, Vice Pres.

Dated:   November  25,  1999

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                                  EXHIBIT INDEX

         1. Stock Purchase  Agreement dated November 23, 1999 between Registrant
and Sinclair.

         2. Stock Purchase  Agreement dated November 23, 1999 between BeautyBuys
and Sinclair.

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