STOCK PURCHASE AGREEMENT

                          Dated as of November 23, 1999

                                 by and between

                               SYNERGY BRANDS INC.

                                       AND

                         SINCLAIR BROADCAST GROUP, INC.

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                                TABLE OF CONTENTS

ARTICLE IDEFINITIONS.......................................................1
         SECTION 1.1.      DEFINITIONS.....................................1
         SECTION 1.2.      ACCOUNTING TERMS................................4

ARTICLE IIPURCHASE, SALE AND EXCHANGE OF COMMON STOCK;.....................4
         SECTION 2.1.      AUTHORIZATION OF COMMON STOCK...................4
         SECTION 2.2.      PURCHASE AND SALE OF COMMON STOCK...............4
         SECTION 2.3.      THE CLOSING.....................................6
         SECTION 2.4.      EXCHANGE OF COMMON STOCK.  .....................6
         SECTION 2.5.      REGISTRATION RIGHTS.............................6
         SECTION 2.6.      BOARD PRESENCE..................................7

ARTICLE IIIREPRESENTATIONS AND WARRANTIES OF THE COMPANY...................7
         SECTION 3.1.      ORGANIZATION, STANDING, ETC.....................7
         SECTION 3.2.      AUTHORIZATION AND EXECUTION.....................7
         SECTION 3.3.      GOVERNMENTAL AUTHORIZATIONS.....................8
         SECTION 3.4.      NON-CONTRAVENTION...............................8
         SECTION 3.5.      CAPITALIZATION..................................8
         SECTION 3.6.      SUBSIDIARIES....................................9
         SECTION 3.7.      LITIGATION......................................9
         SECTION 3.8.      INVESTMENT COMPANY..............................9
         SECTION 3.9.      SEC REPORTS; FINANCIAL STATEMENTS...............9
         SECTION 3.10.     INTELLECTUAL PROPERTY..........................10
         SECTION 3.11.     EMPLOYMENT AGREEMENTS..........................10
         SECTION 3.12.     REAL PROPERTY..................................10
         SECTION 3.13.     TAX MATTERS....................................10
         SECTION 3.14.     EMPLOYEE BENEFIT PLANS.........................11

ARTICLE IVREPRESENTATIONS AND WARRANTIES OF PURCHASER.....................11
         SECTION 4.1.      ORGANIZATION, STANDING, ETC....................11
         SECTION 4.2.      AUTHORIZATION AND EXECUTION....................12
         SECTION 4.3.      GOVERNMENTAL AUTHORIZATIONS....................12
         SECTION 4.4.      NON-CONTRAVENTION..............................12
         SECTION 4.5.      PRIVATE PLACEMENT..............................12

ARTICLE VCONDITIONS PRECEDENT TO CLOSING BY THE PURCHASER.................13
         SECTION 5.1......................................................13

ARTICLE VICONDITIONS PRECEDENT TO CLOSING BY THE COMPANY..................14
         SECTION 6.1......................................................14

ARTICLE VIIMISCELLANEOUS..................................................15
         SECTION 7.1.      LEGENDS; OPINIONS REQUIREMENT..................15
         SECTION 7.2.      REGISTER OF SECURITIES.........................15
         SECTION 7.3.      REMOVAL OF LEGEND..............................15

         SECTION 7.4.      RULE 144.......................................16
         SECTION 7.5.      NOTICES........................................16

         SECTION 7.6.      CONFIDENTIALITY................................18
         SECTION 7.7.      BROKERS; FINDERS...............................18
         SECTION 7.8.      AMENDMENT; WAIVER..............................19

         SECTION 7.9.      SURVIVAL OF REPRESENTATIONS AND WARRANTIES;
                           COVENANTS AND AGREEMENTS.......................19

         SECTION 7.10.     SEVERABILITY...................................19
         SECTION 7.11.     HEADINGS; EXHIBITS.............................19
         SECTION 7.12.     ENTIRE AGREEMENT...............................19
         SECTION 7.13.     SUCCESSORS AND ASSIGNS.........................19
         SECTION 7.14.     CHOICE OF LAW..................................20
         SECTION 7.15.     COUNTERPARTS...................................20

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                                TABLE OF EXHIBITS

EXHIBIT

A        Description of  Registration Rights

B        Form of Non-Competition and Proprietary Information Agreement

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                            STOCK PURCHASE AGREEMENT

     STOCK PURCHASE AGREEMENT (THIS "AGREEMENT"), dated as of November 23, 1999,
by and between SYNERGY BRANDS INC., A Delaware corporation (the "COMPANY"),  and
SINCLAIR BROADCAST GROUP, INC., a Maryland corporation (the "PURCHASER").

                              W I T N E S S E T H:

     WHEREAS,  the  Company  proposes  to  sell,  and the  Purchaser  desire  to
purchase,  2,200,000 shares OF THE COMPANY'S COMMON STOCK,  $.001 PAR VALUE (THE
"SYNERGY SHARES") for a subscription price of $4,400,000,

     NOW, THEREFORE, in consideration of the mutual covenants and agreements set
forth  herein and for other good and  valuable  consideration,  the  receipt and
adequacy of which is hereby acknowledged, the parties agree as follows:

                                    ARTICLE I

                                   DEFINITIONS

     SECTION 1.1. DEFINITIONS. As used in this Agreement, and unless the context
requires a different meaning, the following terms have the meanings indicated:

     "ADVERTISING" AND "ADVERTISING TIME" shall have the respective meanings set
forth in SECTION 2.2(b).

     "AFFILIATE" means, with respect to any Person, any Person that, directly or
indirectly,  controls,  is  controlled  by or is under common  control with such
Person.  For  the  purposes  of  this  definition,  "control"  (including,  with
correlative  meanings,  the terms  "controlled  by" and  "under  common  control
with"),  as used with respect to any Person,  means the possession,  directly or
indirectly,  of the power to direct or cause the direction of the management and
policies of such Person, whether through the ownership of voting securities,  by
contract or otherwise.

     "AGREEMENT" means this Agreement,  as the same may be amended in accordance
with its terms.

     "BEAUTYBUYS" means  BeautyBuys.Com  Inc., a New Jersey corporation,  all of
the outstanding Capital Stock of which is owned by SYBR.

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     "BB AGREEMENT" means that certain Stock Purchase  Agreement entered into by
and among the PURCHASER AND BEAUTYBUYS,  PROVIDING, INTER ALIA, for the issuance
and sale of shares of Class B Common Stock by BeautyBuys  to  Purchaser,  on the
terms and conditions set forth herein.

     "BB SHARES" SHALL HAVE THE MEANING SET FORTH IN SECTION 2.4.

     "BUSINESS  DAY"  means any day  except a  Saturday,  Sunday or other day on
which  commercial banks in either the State of New York or the State of Maryland
are authorized, required or permitted by law to close.

     "CAPITAL  STOCK"  of any  Person  means  any  and  all  shares,  interests,
participations  or other equivalents  (however  designated) of capital stock and
warrants, options and similar rights to acquire such capital stock.

     "CLOSING"  AND  "CLOSING  DATE" HAVE THE  MEANINGS SET FORTH IN SECTION 2.3
hereof.

     "CODE" means the Internal Revenue Code of 1986, as amended.

     "COMMISSION" means the Securities and Exchange  Commission or any successor
thereof.

     "COMMON STOCK" means the common stock, $.001 par value, of the Company.

     "EXCHANGE ACT" means the Securities  Exchange Act of 1934, as amended,  and
the rules and regulations of the Commission thereunder.

     "FINANCIAL  STATEMENTS"  SHALL HAVE THE  MEANING  SET FORTH IN SECTION  3.9
hereof.

     "GOVERNMENTAL  BODY" means any Federal,  state,  municipal,  local or other
governmental   body,   department,   commission,   board,   bureau,   agency  or
instrumentality, political subdivision or taxing authority, domestic or foreign.

     "LIEN" means any mortgage, pledge, security interest,  encumbrance, lien or
charge of any kind (including, without limitation, any conditional sale or other
title  retention  agreement  or  lease  in  the  nature  thereof,  any  sale  of
receivables  with recourse against the seller or any other person except account
debtors,  any filing or agreement to file a financing  statement as debtor under
the Uniform  Commercial  Code or any similar statute of any  jurisdiction  other
than to reflect  ownership by a third party of property leased to the Company or
its Subsidiaries  under a lease which is not in the nature of a conditional sale
or title retention agreement).

     "LIMITATION  DATE"  AND  "LIMITATION  NOTICE"  shall  have  the  respective
meanings set forth in SECTION 2.2(C)(II).

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     "MATERIAL  ADVERSE  EFFECT" shall have the meaning  provided in SECTION 3.1
hereof.

     "NEW ERA"  means New Era  Foods,  Inc.,  a Nevada  corporation,  all of the
outstanding Capital Stock of which is owned by the Company.

     "PERMITS"  means all  permits,  licenses,  orders,  approvals,  franchises,
registrations and any other authorizations of any Governmental Body.

     "PERSON"  means  an  individual  or  a  corporation,   partnership,  trust,
incorporated or unincorporated association,  joint venture, joint stock company,
government  (or an agency or political  subdivision  thereof) or other entity of
any kind.

     "PHS GROUP" means PHS Group Inc., a  Pennsylvania  corporation,  all of the
outstanding Capital Stock of which is owned by New Era.

     "PHS  GROUP  INDEBTEDNESS"  means  the  indebtedness  of PHS  Group  in the
aggregate original  principal amount of $600,000,  evidenced by promissory notes
issued in favor of the  investors  and in the amounts set forth in SCHEDULE  3.5
hereto.

     "PREFERRED STOCK" means the Class A $2.20 cumulative preferred stock, $.001
par value, of the Company.

     "PROMOS" shall have the meaning set forth in SECTION 2.2(b).

     "REGISTRATION  RIGHTS" means the registration  rights of purchaser pursuant
to SECTION 2.5, a description of which is set forth in EXHIBIT A hereto.

     "REQUIREMENT OF LAW" means any statute, law, ordinance,  rule,  regulation,
order decree, judicial or administrative decision or directive.

     "RESTRICTED  SECURITIES" means the Synergy Shares which may not be publicly
sold or transferred without registration under the Securities Act.

     "SEC REPORTS" means all forms,  reports and documents  filed by the Company
or the Purchaser  with the  Commission  pursuant to the  Securities  Act and the
Exchange Act.

     "SECURITIES  ACT" means the  Securities  Act of 1933,  as amended,  and the
rules and regulations of the Commission thereunder.

     "STATE"  means each of the states of the United  States,  the  District  of
Columbia and the Commonwealth of Puerto Rico.

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     "SUBSIDIARY"  means,  with respect to any Person,  any corporation or other
entity of which a majority of the  capital  stock or other  ownership  interests
having  ordinary  voting  power to elect a majority of the board of directors or
other  persons  performing  similar  functions  are  at  the  time  directly  or
indirectly owned by such Person.

     "SYBR"  means  SYBR.COM  Inc.,  a  New  Jersey  corporation,   all  of  the
outstanding Capital Stock of which is owned by the Company.

     "SYNERGY  SHARES"  shall have the  meaning  set forth in the first  WHEREAS
clause hereof.

     "SYNERGY TERM" shall have the meaning set forth in SECTION 2.2(b).

     "TRANSACTION DOCUMENTS" means,  collectively,  this Agreement and any other
instrument,  certificate,  agreement or other document  executed or delivered in
connection therewith.

     "WARRANT"  means the  warrants  issued by the Company to  purchase  112,500
shares of Common Stock, at an exercise price of $1.10, expiring at various dates
through 2002.

     SECTION 1.2.  ACCOUNTING  TERMS.  All accounting  terms used herein and not
expressly defined in this Agreement shall have the respective  meanings given to
them in accordance with generally  accepted  accounting  principles applied on a
consistent basis.

                                   ARTICLE II

           PURCHASE, SALE AND EXCHANGE OF COMMON STOCK; CERTAIN RIGHTS

     SECTION 2.1.  AUTHORIZATION OF COMMON STOCK. The Company has authorized the
issuance  and  sale  of up to  29,900,000  shares  of  Common  Stock,  of  which
11,131,428 shares are issued and outstanding.

     SECTION 2.2.  PURCHASE AND SALE OF COMMON  STOCK.  Subject to the terms and
conditions set forth in this Agreement,  the Company shall issue and sell to the
Purchaser and the  Purchaser  shall  purchase  2,200,000  Synergy  Shares for an
aggregate  subscription price of $4,400,000 (the "PURCHASE PRICE"). The Purchase
Price shall be paid at Closing as follows:

         (a) $1,400,000 paid in cash (the "CASH PAYMENT") at the Closing;

         (b)  a  credit  of at  least  $2,000,000,  of  radio  advertising  (the
"ADVERTISING")  and  promotional   support  ("the  PROMOS"),   from  Purchaser's
inventory of  Advertising  and Promos,  valued as if each spot was being sold at

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current street rates (which is net of commissions) at the time of the airing, on
those radio  stations  from time to time owned,  operated,  or programmed by the
Purchaser or any of its  Subsidiaries.  From and after December 31, 2000 and for
the balance of the five (5) year period  from the Closing  Date (such  five-year
period is referred to herein as the "SYNERGY TERM"), the Company shall receive a
credit for any unused  Advertising and Promos,  which credit shall apply, in the
Company's  discretion,   to  radio  Advertising  and  Promos  or  to  television
Advertising and Promos, from Purchaser's inventory of Advertising and Promos, on
those television  stations from time to time owned,  operated,  or programmed by
the  Purchaser  or any of its  Subsidiaries,  or to both radio  Advertising  and
Promos  and  television   Advertising  and  Promos.  All  radio  and  television
Advertising  and Promos  shall be supplied  as  available  over the  Purchaser's
various  markets  in  a  commercially  reasonable  manner.  The  airing  of  all
Advertising  and Promos shall be in accordance with  Purchaser's  standard terms
and conditions applicable to the airing of such Advertising and the rendering of
such Promos. All such Advertising and Promos are collectively referred to herein
as the  "ADVERTISING  TIME").  Both the  Company  and the  Purchaser  shall work
together in a commercially reasonable manner to effect the airing of Advertising
Time for the economic benefit of each other.  Such Advertising Time may be used,
at the  Company's  sole  discretion,  by the Company,  BeautyBuys  or any of the
company's direct or indirect, wholly-owned subsidiaries, over the synergy term ;
PROVIDED that in the EVENT all or any portion of the Advertising Time is used by
BeautyBuys:

              (i) the amount of Advertising  Time used by BeautyBuys,  up to but
not in excess of the first $300,000 of such Advertising Time, shall be accounted
for as a contribution to the capital of BeautyBuys; and

              (ii) any amount of  Advertising  Time used by BeautyBuys in excess
of the first  $300,000 of such  Advertising  Time shall be accounted for, in the
discretion of the Company,  either (A) as a sale by the Company to BeautyBuys in
the amount of such Advertising  Time and paid for in cash by BeautyBuys,  or (B)
as a loan from the Company to BeautyBuys in the amount of such Advertising Time,
on terms mutually acceptable to the Company, BeautyBuys and the Purchaser; and

         (c) a credit of at least  $1,000,000,  to be applied toward the payment
for certain  services  (the  "IN-KIND  SERVICES"),  as more fully  described  on
SCHEDULE  2.2.  Such  credit  shall be  applied  and used as the  Company  shall
determine, over the Synergy Term. Notwithstanding the amount of In-Kind Services
stated in the  preceding  sentence  and the value  thereof set forth on SCHEDULE
2.2, the Company may utilize the In-Kind Services in an aggregate amount:

              (i) less than  $1,000,000,  without any recourse to, or additional
consideration from, the Purchaser or any of its Subsidiaries; and

              (ii) greater than  $1,000,000,  without any cost to or  additional
consideration  from  the  Company  or any of its  Subsidiaries,  but only to the
extent  permitted by a further  written  agreement  between the parties  hereto.
Purchaser  shall have the  responsibility  to notify the Company in writing when
the $1,000,000  limit has been, or is expected to be, exceeded (the  "LIMITATION
NOTICE"), and notwithstanding any failure of the parties to reach such a further

                                     -E 8-


written  agreement,  the  Company  shall have the right to  continue  to utilize
In-Kind  Services  in  excess  of such  limit  until  the later of (A) three (3)
Business  Days after the date of receipt of the  limitation  notice,  or (B) the
effective date set forth therein (the "LIMITATION DATE"), and shall further have
the right to complete,  after the Limitation  Date, any item or items of In-Kind
Services  commenced  prior to the  Limitation  Date,  without  any  cost to,  or
additional consideration from, the Company or any of its Subsidiaries.

     SECTION 2.3. THE CLOSING.  (a) The purchase and sale of the Synergy  Shares
will take place at a closing (the  "CLOSING") at the offices of Meltzer,  Lippe,
Goldstein & Schlissel, P.C., 190 Willis Avenue, Mineola, New York 11501, on such
date and time,  not later than November 23, 1999, as the parties shall  mutually
agree. the date of closing is referred to herein as the "CLOSING DATE."

         (b) On the Closing Date,  the Purchaser  shall deliver (i) by certified
or bank  check or by wire  transfer  to the  account  number  designated  by the
Company,  same day funds (federal funds) in an amount equal to the cash payment,
and (ii) a credit for  advertising  time and in-kind  services,  as set forth in
SECTION 2.2(b) AND 2.2(c), respectively.

         (c) On the Closing  Date,  the  Company  shall issue and deliver to the
Purchaser,  against  payment  of  the  Purchase  Price  therefor,   certificates
representing  the number of Synergy  Shares  purchased by the Purchaser from the
Company.  Each such certificate shall be registered in the name of the Purchaser
or such nominee name as the  Purchaser  shall have  designated in writing to the
Company.

     SECTION  2.4.  EXCHANGE  OF  COMMON  STOCK.  Upon the  written  request  of
Purchaser  delivered  at any time prior to the fifth  (5TH)  anniversary  of the
Closing Date, the Company agrees to cause SYBR to exchange all or any portion of
the Synergy  Shares as shall be tendered for exchange by Purchaser for shares of
Class A Common  Stock,  $.001  par  value  (the  "BB  SHARES"),  of  BeautyBuys.
Purchaser shall receive from SYBR, in exchange for the Synergy Shares exchanged,
that number of BB Shares which shall be equal to X/Y x Z, where:

         (a) X = the number of Synergy Shares being surrendered by Purchaser for
exchange;

         (b) Y = the  total  number  of  shares  of  Capital  Stock  of  Synergy
outstanding immediately prior to the exchange; and

         (c) Z = the total  number of BB Shares  then owned by SYBR  immediately
prior to the exchange.

     SECTION 2.5.  REGISTRATION  RIGHTS.  The Purchaser  shall have the right to
have the Synergy Shares included in any  registration  statements of the Company
filed  after  the first  anniversary  of the  Closing  Date  relating  to public
offerings of securities (including,  but not limited to, registration statements
relating to secondary  offerings of  securities  by the Company,  but  excluding
registration  statements  relating to employee  benefit plans or with respect to
corporate reorganizations or other transactions under Rule 145 of the Securities
ACT). a more complete  description of such piggyback  registration rights is set
forth in EXHIBIT A hereto.

                                     -E 9-


     SECTION 2.6. BOARD  PRESENCE.  For so long as the Purchaser  holds at least
ten percent (10%) of the issued and outstanding Common Stock,

         (a) the  Company  shall  use its best  efforts  to cause  the  Board of
Directors  of the  Company  (the  "BOARD") to amend the bylaws of the Company to
increase the size of the Board to six (6) directors and to appoint one member of
the Board designated by the Purchaser who shall be an officer or director of the
Purchaser; and

         (b)  the   Company   shall  not   cause,   and  shall  not  permit  its
representatives  on the Board to cause,  the number of directors  comprising the
Board to exceed six (6), including the director designated by the Purchaser.

                                   ARTICLE III

                  REPRESENTATIONS AND WARRANTIES OF THE COMPANY

     The Company hereby represents and warrants to the Purchaser that:

     SECTION  3.1.  ORGANIZATION,  STANDING,  ETC.  Each of the  Company and its
Subsidiaries (a) is a corporation  duly organized,  validly existing and in good
standing  under  the  laws  of its  jurisdiction  of  incorporation  and has all
requisite  corporate  power and  authority to own its assets and to carry on its
business  as  presently  conducted  and  (b)  is  duly  qualified  as a  foreign
corporation to do business,  and is in good standing, in each jurisdiction where
the  nature  of the  properties  owned or  leased  by it,  or the  nature of its
activities makes such  qualification and good standing  necessary,  except where
the absence of such  qualification  or good  standing  would not have a material
adverse effect on the condition  (financial or otherwise),  properties,  assets,
liabilities,  business or results of operations (a "MATERIAL ADVERSE EFFECT") of
the  Company  and its  Subsidiaries,  taken  as a  whole.  The  Company  has all
requisite  power  and  authority  (x)  to  execute,   deliver  and  perform  its
obligations  under this Agreement and each of the other  Transaction  Documents,
and (y) to  issue  the  Synergy  Shares,  in the  manner  and  for  the  purpose
contemplated by this Agreement.

     SECTION 3.2.  AUTHORIZATION  AND  EXECUTION.  The  execution,  delivery and
performance of this Agreement and each of the other Transaction Documents by the
Company and the  consummation  by the Company of the  transactions  contemplated
hereby  and  thereby  have been duly and  validly  authorized  by all  necessary
corporate  action  on  the  part  of  the  Company.  Each  Transaction  Document
constitutes  a legal,  valid and binding  agreement  of the Company  enforceable
against the Company in accordance with its terms (except as  enforceability  may
be limited by (i) bankruptcy, insolvency,  reorganization,  moratorium and other
similar laws  relating to or affecting the rights of creditors  generally,  (ii)
equitable principles (whether considered in an action at law or in equity) which
provide,  among other  things,  that the  remedies of specific  performance  and
injunctive and other forms of equitable relief are subject to equitable defenses
and to the discretion of the court before which any proceedings  therefor may be

                                     -E 10-


brought and (iii)  limitations  imposed upon the specific  enforceability of the
indemnification  provisions  in the  registration  rights set forth in EXHIBIT A
hereto under certain circumstances under state or federal law or court decisions
concerning  indemnification of a party against liability for its own wrongful or
negligent acts or where such indemnification is contrary to public policy.

     SECTION 3.3. GOVERNMENTAL AUTHORIZATIONS. The execution and delivery by the
Company of this Agreement and each other  Transaction  Document and the issuance
of and sale of the Synergy Shares by the Company,  do not, and the  consummation
of the  transactions  contemplated  hereby and  thereby  will not,  require  any
approval,  consent,  waiver or authorization of, or filing or registration with,
any Governmental Body or third Person.

     SECTION  3.4.  NON-CONTRAVENTION.  Neither  the  Company  nor  any  of  its
Subsidiaries  is in  violation or default of any  provisions  of its Articles of
Incorporation  or the  Company's  By-Laws.  Neither  the  Company nor any of its
Subsidiaries  is in  violation  or default  in any  material  respect  under any
provision,  instrument,  judgment, order, writ, decree, contract or agreement to
which  it is a party  or by  which  it is  bound  or of any  Requirement  of Law
applicable to the Company or its Subsidiaries,  which violation or default could
result in a Material Adverse Effect. The execution,  delivery and performance of
this Agreement and each of the other Transaction Documents,  the consummation of
the transactions contemplated hereby and thereby (including, without limitation,
the issuance and sale of the Synergy  Shares) will not  contravene  or result in
any such  violation or be in conflict  with or constitute a default under (or an
event  which,  with  notice or lapse of time,  or both  would  conflict  with or
constitute  or  result  in a  default  under)  any such  provision,  instrument,
judgment,  order,  writ,  decree,  contract or agreement or require any consent,
waiver or  approval  thereunder,  or  constitute  an event  that  results in the
creation of any Lien upon any assets of the Company or any of its Subsidiaries.

     SECTION  3.5.  CAPITALIZATION.  (a) The  authorized  Capital  Stock  of the
Company  consists of Thirty Million  (30,000,000)  shares,  consisting of Twenty
Nine Million,  Nine Hundred  Thousand  (29,900,000)  shares of Common Stock,  of
which 11,131,428  shares are issued and outstanding,  after giving effect to the
exchange  of the PHS  Group  Indebtedness  for  Common  Stock,  and One  Hundred
Thousand (100,000) shares of Class A $2.20 cumulative preferred stock, $.001 par
value (the "PREFERRED  STOCK"),  all of which shares are issued and outstanding.
The Company has issued a Warrant to purchase  112,500 shares of Common Stock, at
an exercise  price of $1.10,  expiring at various dates  through 2002.  Upon the
issuance of the Synergy Shares to the Purchaser, there will be 13,331,428 shares
of Common Stock and 100,000  shares of Preferred  Stock issued and  outstanding.
Other than as set forth in SCHEDULE 3.5, there are no outstanding  securities of
the Company  convertible  into or evidencing  the right to purchase or subscribe
for any shares of Capital  Stock of the  Company,  there are no  outstanding  or
authorized  options,  warrants,  calls,   subscriptions,   subscription  rights,
commitments or any other  agreements of any character  obligating the Company to
issue any shares of its  Capital  Stock or any  securities  convertible  into or
evidencing the right to purchase or subscribe for any shares of such stock,  and
there are no  agreements  or  understandings  with respect to the voting,  sale,
transfer or registration of any shares of Capital Stock of the Company.
                                     -E 11-


         (b) The issued and  outstanding  shares of Capital Stock of the Company
are duly authorized, validly issued, fully paid and nonassessable. The shares of
Common Stock to be issued pursuant to this  Agreement,  will be, upon receipt by
the Company of the consideration  therefor,  (i) validly issued,  fully paid and
nonassessable,  (ii) free and clear of all Liens,  other than any created by the
holder thereof,  and (iii) assuming that the  representations  and warranties of
the  Purchaser in Article IV hereof are true and correct,  issued in  compliance
with all applicable federal and state securities laws, as presently in effect.

     SECTION 3.6. SUBSIDIARIES.  SCHEDULE 3.6 sets forth a complete and accurate
list of all Subsidiaries of the Company. The outstanding shares of Capital Stock
of each Subsidiary are validly issued, fully paid and nonassessable and all such
shares  represented as being owned by the Company are owned by it free and clear
of all liens. except as set forth in SCHEDULE 3.5 of the BB Agreement, there are
no outstanding  securities of any Subsidiary  convertible into or evidencing the
right  to  purchase  or  subscribe  for  any  shares  of  Capital  Stock  of any
Subsidiary,  there are no outstanding or authorized  options,  warrants,  calls,
subscriptions,  subscription rights,  commitments or any other agreements of any
character  obligating any Subsidiary to issue any shares of its Capital Stock or
any securities convertible into or evidencing the right to purchase or subscribe
for any shares of such stock, and there are no agreements or understandings with
respect to the voting,  sale,  transfer or registration of any shares of Capital
Stock of any Subsidiary.

     SECTION 3.7.  LITIGATION.  Except as set forth in SCHEDULE 3.7, there is no
action,  suit,  proceeding or investigation  pending or, to the knowledge of the
Company, threatened against the Company or any of its Subsidiaries, nor is there
any basis for the foregoing.  No such action, suit,  proceeding or investigation
questions the validity of the Transaction  Documents or the right of the Company
to enter into them, or to consummate  the  transactions  contemplated  hereby or
thereby, or could reasonably be expected,  individually or in the aggregate,  to
have a Material  Adverse  Effect on the Company.  Neither the Company nor any of
its  Subsidiaries  is a party or subject to the  provisions of any order,  writ,
injunction,   judgment  or  decree  of  any  court  or  governmental  agency  or
instrumentality,  which could  reasonably  be expected,  individually  or in the
aggregate, to have a Material Adverse Effect on the Company.

     SECTION  3.8.  INVESTMENT  COMPANY.  The Company is not and,  after  giving
effect  to the  sale  and  issuance  of the  Synergy  Shares  pursuant  to  this
Agreement,  will not be, an "investment company" or a company "controlled" by an
"investment  company" within the meaning of the Investment  Company Act of 1940,
as amended.

     SECTION 3.9. SEC REPORTS; FINANCIAL STATEMENTS.  Since January 1, 1997, the
Company  has filed all SEC  Reports  required  to be filed by it pursuant to the
federal securities laws and the rules and regulations  thereunder,  all of which
have complied with all  applicable  requirements  of the  Securities Act and the
Exchange  Act.  The  financial  statements  of the Company and its  Subsidiaries

                                     -E 12-


included  therein have been provided or made available to the Purchaser and were
prepared  in  conformity   with   generally   accepted   accounting   principles
consistently  applied  throughout  the periods  specified  therein,  and present
fairly the financial  position of the company and its subsidiaries as at and for
the periods set forth  therein.  except as set forth on SCHEDULE 3.9 hereto,  in
any filings by the Company with the Commission or in said financial  statements,
since  December  31,  1998 there has been no change in the  business,  financial
condition,  operations  or results  of  operations  which  would have a Material
Adverse Affect with respect to the Company.  None of the SEC Reports filed since
January 1, 1997,  including in each such case without  limitation  the financial
statements or schedules included therein,  at the time filed, or if subsequently
amended,  at the time so amended,  contained any untrue  statement of a material
fact or  omitted  to state a  material  fact  required  to be stated  therein or
necessary  in  order  to  make  the  statements  therein,  in the  light  of the
circumstances under which they were made, not misleading.

     SECTION  3.10.   INTELLECTUAL   PROPERTY.  The  Company  and  each  of  its
Subsidiaries owns or has the valid right to use all patents,  trademarks,  trade
names, brand names, service marks, domain names, logos and copyrights (including
registrations and applications),  licenses or royalty agreements  ("INTELLECTUAL
PROPERTY") used in the conduct of its business as currently conducted,  free and
clear of all  encumbrances  of any  nature,  a listing  of which is set forth in
SCHEDULE 3.10 attached hereto.  Neither the Company, nor any of its Subsidiaries
has received,  during any period for which the applicable statute of limitations
has not yet  expired,  written  notice of any claims  relating to the  validity,
enforceability, ownership or use of any Intellectual Property.

     SECTION 3.11.  EMPLOYMENT  AGREEMENTS.  Other than for the obligation to at
will  employees  for the payment of salaries or hourly  wages,  except as may be
disclosed in any filings by the Company with the Commission,  the Company is not
currently a party to any  employment or  compensation  agreement with any of its
employees,  including  any  of  its  officers,  nor is it  obligated  under  any
incentive compensation plan or policy.

     SECTION 3.12. REAL PROPERTY.  The Company owns no real property and, to the
best  of its  knowledge,  is not in  default  of any of the  material  terms  or
conditions of any leases of real property to which it is a party.

     SECTION 3.13. TAX MATTERS.  except as set forth on SCHEDULE 3.13 hereto, in
any  filing by the  Company at the  Commission,  or in the  Company's  Financial
Statements:

         (a) All Federal and state income, sales and use, payroll,  withholding,
employment, social security and workers compensation tax returns ("TAX RETURNS")
required to be filed by or with  respect to the Company have been filed when due
in a timely  fashion,  or valid  extensions  of the time to file  have been duly
obtained, and all such Tax Returns are true, correct and complete.

         (b) The  Company  has paid in full on a timely  basis all Taxes owed by
it,  except to the  extent  being  contested  in good  faith and by  appropriate
proceedings.

     SECTION 3.14.  EMPLOYEE  BENEFIT PLANS.  With respect,  as  applicable,  to
Benefit Plans and Benefit  Arrangements  neither Company nor any ERISA Affiliate
has ever maintained or contributed to any Qualified Plans. As used herein:
                                     -E 13-


"Benefit Arrangement" shall mean any benefit arrangement,  obligation, custom or
practice,  whether or not legally enforceable,  to provide benefits,  other than
salary, as compensation for services  rendered,  to present or former directors,
employees,  agents,  or  independent  contractors,  other  than any  obligation,
arrangement,  custom or  practice  that is a  Benefit  Plan,  including  without
limitation,  employment agreements, severance agreements, executive compensation
arrangements,  including  but not  limited to stock  options,  restricted  stock
rights and performance unit awards,  incentive  programs or  arrangements,  sick
leave,  vacation pay,  several pay  policies,  plant  closing  benefits,  salary
continuation  for  disability,  consulting or other  compensation  arrangements,
workers' compensation, retirement, deferred compensation, bonus, stock purchase,
hospitalization,  medical insurance,  life insurance,  tuition  reimbursement or
scholarship  programs,  employee  discounts,  employee loans,  employee  banking
privileges,  any  plans  subject  to  Section  125 of the  code,  and any  plans
providing  benefits or  payments in the event of a change of control,  change in
ownership or sale of a substantial  portion (including all or substantially all)
of the assets of any business or portion  thereof,  in each case with respect to
any present or former employees, directors or agents.

"Benefit Plan" shall have the meaning given in Section 3(3) of ERISA.

"ERISA" means the Employee Retirement Income Security Act of 1974, as amended.

"ERISA  Affiliate" shall mean any Person that together with the Company would be
or was at any time treated as a single employer under Section 414 of the Code or
Section 4001 of ERISA and any general partnership of which the Company is or has
been a general partner.

"Qualified Plan" shall mean any Company Plan that meets, purports to meet, or is
intended to meet the requirements of Section 401(a) of the Code.

                                   ARTICLE IV

                   REPRESENTATIONS AND WARRANTIES OF PURCHASER

     SECTION 4.1.  ORGANIZATION,  STANDING,  ETC.. Each of the Purchaser and its
Subsidiaries (a) is a corporation  duly organized,  validly existing and in good
standing  under  the  laws  of its  jurisdiction  of  incorporation  and has all
requisite  corporate  power and  authority to own its assets and to carry on its
business  as  presently  conducted  and  (b)  is  duly  qualified  as a  foreign
corporation to do business,  and is in good standing, in each jurisdiction where
the  nature  of the  properties  owned or  leased  by it,  or the  nature of its
activities makes such  qualification and good standing  necessary,  except where
the absence of such  qualification  or good  standing  would not have a Material
Adverse  Effect on the Purchaser  and its  Subsidiaries,  taken as a whole.  The
Purchaser  has all requisite  power and  authority  (x) to execute,  deliver and
perform its obligations  under this Agreement and each of the other  Transaction
Documents,  and (y) to purchase  the Synergy  Shares,  in the manner and for the
purpose contemplated by this Agreement.

     SECTION 4.2.  AUTHORIZATION  AND  EXECUTION.  The  execution,  delivery and
performance of this Agreement and each of the other Transaction Documents by the

                                     -E 14-


Purchaser and the consummation by the Purchaser of the transactions contemplated
hereby  and  thereby  have been duly and  validly  authorized  by all  necessary
corporate  action  on the  part  of the  Purchaser.  Each  Transaction  Document
constitutes a legal,  valid and binding  agreement of the Purchaser  enforceable
against the Purchaser in accordance with its terms (except as enforceability may
be limited by (a) bankruptcy, insolvency,  reorganization,  moratorium and other
similar laws  relating to or affecting  the rights of creditors  generally,  (b)
equitable principles (whether considered in an action at law or in equity) which
provide,  among other  things,  that the  remedies of specific  performance  and
injunctive and other forms of equitable relief are subject to equitable defenses
and to the discretion of the court before which any proceedings  therefor may be
brought and (c)  limitations  imposed  upon the specific  enforceability  of the
indemnification  provisions  in the  registration  rights set forth in EXHIBIT A
hereto under certain circumstances under state or federal law or court decisions
concerning  indemnification of a party against liability for its own wrongful or
negligent acts or where such indemnification is contrary to public policy.

     SECTION 4.3. GOVERNMENTAL AUTHORIZATIONS. The execution and delivery by the
Purchaser of this Agreement and each other Transaction Document and the purchase
of the Synergy  Shares by the  Purchaser,  do not, and the  consummation  of the
transactions  contemplated  hereby and thereby will not,  require any  approval,
consent,  waiver  or  authorization  of, or filing  or  registration  with,  any
Governmental Body or third Person.

     SECTION  4.4.  NON-CONTRAVENTION.  Neither  the  Purchaser  nor  any of its
Subsidiaries  is in  violation or default of any  provisions  of its Articles of
Incorporation or the By-Laws.  Neither the Purchaser nor any of its Subsidiaries
is in  violation  or  default  in any  material  respect  under  any  provision,
instrument,  judgment, order, writ, decree, contract or agreement to which it is
a party or by which it is bound or of any  Requirement  of Law applicable to the
Purchaser or its  Subsidiaries,  which  violation  or default  could result in a
Material  Adverse  Effect.  The  execution,  delivery  and  performance  of this
Agreement and each of the other Transaction  Documents,  the consummation of the
transactions contemplated hereby and thereby (including, without limitation, the
issuance and sale of the Synergy  Shares) will not  contravene  or result in any
such violation or be in conflict with or constitute a default under (or an event
which,  with notice or lapse of time, or both would  conflict with or constitute
or result in a default under) any such provision,  instrument,  judgment, order,
writ, decree,  contract or agreement or require any consent,  waiver or approval
thereunder, or constitute an event that results in the creation of any Lien upon
any assets of the Purchaser or any of its Subsidiaries.

     SECTION 4.5. PRIVATE  PLACEMENT.  (a) The Purchaser  understands and agrees
with the Company  that (i) the offer and sale of the Synergy  Shares is intended
to be  exempt  from  registration  under  the  Securities  Act by  virtue of the
provisions of Section 4(2) of the  Securities  Act and (ii) there is no existing
public or other market for the Synergy Shares and there can be no assurance that
the Purchaser will be able to sell or dispose of the Synergy Shares.

         (b) The Purchaser represents and warrants to the Company that:
                                     -E 15-


              (i) the  Synergy  Shares to be  acquired  by it  pursuant  to this
Agreement  are being  acquired  for its own  account  and  without a view to the
distribution or resale of the Synergy Shares or any interest therein;  PROVIDED,
that the provisions of this Section shall not prejudice the Purchaser's right at
all times to sell or otherwise  dispose of all or any part of the Synergy Shares
so acquired by the Purchaser pursuant to a registration under the Securities Act
or an exemption from such registration available under the Securities Act;

              (ii) the  Purchaser  is an  "Accredited  Investor" as such term is
defined in Rule 501 of  Regulation D  promulgated  by the  Commission  under the
Securities Act; and

              (iii)  the  Purchaser  is not a broker or dealer  (as  defined  in
Sections  3(a)(4)  and  3(a)(5)  of the  Exchange  Act),  member  of a  national
securities exchange,  or person associated with a broker or dealer as defined in
Section  3(a)(18) of the Exchange Act, other than a business entity  controlling
or under common control with such broker, dealer, member or associated person.

         (c) The Purchaser further represents that:

              (i) the Purchaser has such  knowledge and  experience in financial
and business  matters so as to be capable of evaluating  the merits and risks of
its investment in the Synergy Shares and the Purchaser is capable of bearing the
economic  risks of such  investment  and is able to bear a complete  loss of its
investment in the Synergy Shares; and

              (ii) In evaluating the suitability of an investment in the Synergy
Shares,  the  Purchaser  has  not  relied  upon  any  representations  or  other
information  (whether oral or written) made by or on behalf of the Company other
than as set forth in the SEC Reports,  this Agreement and the other  Transaction
Documents.

                                    ARTICLE V

                CONDITIONS PRECEDENT TO CLOSING BY THE PURCHASER

     SECTION 5.1. The obligation of the Purchaser to purchase the Synergy Shares
and complete the transactions contemplated hereby is subject to the satisfaction
or waiver by  Purchaser,  in it sole  discretion,  of the  following  conditions
precedent:

         (a) the Company shall have delivered to the Purchaser, the following:

              (i) such  counterpart  original  and  certified or other copies of
this Agreement as the Purchaser shall reasonably request;

              (ii) stock certificates representing the Synergy Shares; and

              (iii) a certificate of an authorized  officer of the Company as to
the  truth and  accuracy  of the  representations  and  warranties  set forth in

                                     -E 16-



ARTICLE III, the  performance of all conditions  required to be performed by the
Company,  and such other  matters as counsel for the  Purchaser  may  reasonably
request,  which  matters  shall  be  customary  for  transactions  of  the  type
contemplated by this Agreement;

         (b) there  shall  have been no change  in the  financial  condition  or
results of operations of the Company which shall have a Material  Adverse Effect
on the Company and its  Subsidiaries,  taken as a whole,  since the date of this
Agreement;

         (c) the Closing shall have occurred under the BB Agreement;

         (d) the bylaws of the Company shall have been amended to provide for an
increase  in the number of members of the Board from five (5) members to six (6)
members  and the Board  shall fill the  vacancy  created by the  increase in the
number  of  members  on the Board by a person  designated  by the  Purchaser  as
provided IN SECTION 2.6; and

         (e)  the  Company  shall  have  entered  into  a  Non-Competition   and
Proprietary   Information   agreement   with  mair  faibish  and  henry  platek,
respectively, substantially in the form set forth in EXHIBIT B hereto.

                                   ARTICLE VI

                 CONDITIONS PRECEDENT TO CLOSING BY THE COMPANY

     SECTION 6.1. The obligation of the Company to issue and sell Synergy Shares
and complete the transactions contemplated hereby is subject to the satisfaction
or waiver by the Company,  in it sole  discretion,  of the following  conditions
precedent:

         (a) the Purchaser shall have delivered to the Company the following:

              (i) the cash  payment  for the  synergy  shares,  as  provided  in
SECTION 2.2 hereof;

              (ii)  evidence  of the credits  for  Advertising  Time and In-Kind
Services, as provided IN SECTION 2.2 hereof,  satisfactory in form and substance
to the Company; and

              (iii) a certificate  of an authorized  officer of the Purchaser as
to the truth and accuracy of the  representations  and  warranties  set forth in
ARTICLE IV, the  performance of all  conditions  required to be performed by the
Purchaser,  and such other  matters as counsel for the  Company  may  reasonably
request,  which  matters  shall  be  customary  for  transactions  of  the  type
contemplated by this Agreement; and

         (b) the Closing shall have occurred under the BB Agreement.

                                     -E 17-


                                   ARTICLE VII

                                  MISCELLANEOUS

     SECTION 7.1. LEGENDS; OPINIONS REQUIREMENT. The certificates evidencing the
Common  Stock and each  certificate  issued in transfer  thereof,  will bear the
following  legend and any applicable  legend  required by any other  Transaction
Document:

         "THESE  SECURITIES HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF
         1933, AS AMENDED,  OR THE SECURITIES LAWS OF ANY STATE. THEY MAY NOT BE
         SOLD,  OFFERED FOR SALE,  PLEDGED OR  HYPOTHECATED  IN THE ABSENCE OF A
         REGISTRATION  IN EFFECT WITH RESPECT TO THE  SECURITIES OR AN EXEMPTION
         BEING APPLICABLE UNDER THE ACT."

     If the Purchaser desires to sell or otherwise dispose of all or any part of
the Synergy  Shares owned by it under an exemption from  registration  under the
Securities Act, and if requested by the Company,  the Purchaser shall deliver to
the Company an opinion of counsel,  which may be counsel for the  Company,  that
such exemption is available.

     SECTION  7.2.  REGISTER OF  SECURITIES.  The Company or its duly  appointed
agent shall maintain a separate register for the Common Stock, in which it shall
register the issue and sale of all such Synergy Shares. All transfers of Synergy
Shares shall be recorded on the register maintained by the Company or its agent,
and the Company shall be entitled to regard the registered holder of the Synergy
Shares as the  actual  holder of the  Synergy  Shares  so  registered  until the
Company or its agent is required  to record a transfer of the synergy  shares on
its register.  Subject to SECTION 7.3 hereof,  the Company or its agent shall be
required  to record any such  transfer  when it  receives  such  security  to be
transferred  duly and properly  endorsed by the registered  holder thereof or by
its attorney duly authorized in writing.

     SECTION  7.3.  REMOVAL OF  LEGEND.  Any legend  endorsed  on a  certificate
pursuant to SECTION 7.1 hereof,  and any stop transfer  instructions  and record
notations  with respect  thereto  shall be removed and the Company shall issue a
certificate  without  such  legend to the  holder  thereof at such time as (a) a
registration  statement with respect to the sale of such  securities  shall have
become  effective under the Securities Act and such  securities  shall have been
disposed of in accordance with such registration statement,  (b) such securities
shall have been distributed to the public pursuant to Rule 144 (or any successor
provision)  promulgated by the Commission  under the Securities Act, or (c) such
securities are otherwise sold in a transaction  exempt from the registration and
prospectus  delivery  requirements  of the  Securities  Act under  Section  4(1)
thereof so that all transfer  restrictions  with respect to such  securities are
removed  upon the  consummation  of such sale and the seller of such  securities
provides  the  Company  an opinion  of  counsel  (which  may be counsel  for the
Company),  which shall be in form and  content  reasonably  satisfactory  to the
Company,  to the  effect  that such  securities  in the  hands of the  purchaser
thereof are freely  transferable  without  restriction or registration under the
Securities Act in any public or private transaction.

                                     -E 18-


     SECTION  7.4.  RULE 144.  The  Company  agrees to timely  file the  reports
required to be filed by it under the Securities Act and the Exchange Act and the
rules and  regulations  adopted  by the  Commission  thereunder,  to the  extent
required  from time to time to enable  the  Purchaser  to sell  shares of Common
Stock  and the  shares of  Common  Stock  into  which  the  Common  Stock may be
converted without registration under the Securities Act within the limitation of
the exemptions provided in (a) Rule 144 promulgated under the Securities Act, as
such  Rule  may be  amended  from  time  to  time,  or (b) any  similar  rule or
regulation  hereafter  adopted  by  the  Commission.  Upon  the  request  of the
Purchaser,  the Company  will  deliver a written  statement as to whether it has
complied with such requirements.


     SECTION 7.5. NOTICES.  All notices,  advises and communications to be given
or  otherwise  made to any  party  to  this  Agreement  shall  be  deemed  to be
sufficient  if  contained  in a  written  instrument  delivered  in  person,  by
facsimile  confirmed by telecopier  answer back,  sent by air courier or sent by
first class  registered or certified mail,  postage  prepaid,  addressed to such
party at the address set forth below or at such other  address as may  hereafter
be designated in writing by the addressee to the other parties listed below:

If to the Company:         Synergy Brands Inc.
                           40 Underhill Boulevard
                           Syosset, New York 11791-0996
                           Attn: Chief Executive Officer
                           Tel:     (516) 682-1980
                           Fax:     (516) 682-1990

with a copy to:            Meltzer, Lippe, Goldstein & Schlissel, P.C.
                           190 Willis Avenue
                           Mineola, New York  11501
                           Attention: Richard Lippe, Esq.
                           Tel:     (516) 747-0300
                           Fax:     (516) 747-0653
                           E-MAIL:RLIPPE@MLG.COM
                           ---------------------

and a copy to:             Randall J. Perry, Esq.
                           44 Union Avenue
                           Rutherford, NJ 07070
                           Tel:     (201) 939-7200
                           Fax:     (201) 939-7348
                           E-MAIL:RJPERRY@WEBSPAN.NET
                           --------------------------

                                     -E 19-


If to the Purchaser:       Sinclair Broadcast Group,Inc.
                           10706 Beaver Dam Road
                           Cockeysville, MD 21030
                           Attn: President
                           Tel:     (410) 568-1506
                           Fax:     (410) 568-1533

With a copy to:            Sinclair Broadcast Group,Inc.
                           10706 Beaver Dam Road
                           Cockeysville, MD 21030
                           Attn: General Counsel
                           Tel:     (410) 568-1506
                           Fax:     (410) 568-1533

and a copy to:             Thomas & Libowitz
                           100 Light Street, Suite 1100
                           Baltimore, MD 21202-1053
                           Attn: Steven A. Thomas, Esq.
                           Tel:     (410) 752-2468
                           Fax:     (410) 752-2046
                           E-MAIL:STHOMAS@THOMASANDLIBOWITZ.COM
                           ------------------------------------

All such  notices,  advises  and  communications  shall be  deemed  to have been
received,  (a) in the case of personal  delivery,  on the date of such delivery,
(b) in the case of  delivery  by  facsimile,  on the date of such  delivery  and
receipt of telecopier  answer back,  (c) in the case of delivery by air courier,
on the  business  day  following  the day of  dispatch  and  (d) in the  case of
mailing, on the third business day following such mailing.

     SECTION 7.6. CONFIDENTIALITY.  Except as and to the extent required by law,
the Purchaser shall not disclose or use, and will direct its representatives not
to disclose or use to the  detriment of the Company or any of its  Subsidiaries,
any  confidential  information (as defined below) with respect to the Company or
any of its Subsidiaries, furnished, or to be furnished, by either the Company or
any of its Subsidiaries, or their respective representatives to the Purchaser or
its  representatives  at anytime or in any manner other than in connection  with
the Purchaser's  evaluation of the transactions proposed by this Agreement.  For
the purposes of this paragraph, 'Confidential Information" means any information
about either the Company or any of its Subsidiaries  stamped  "Confidential"  or
identified  in writing  as such to the  Purchaser  by the  Company or any of its
Subsidiaries promptly following its disclosure, unless:

         (a)  such   information   is  already   known  to   Purchaser   or  its
representatives  or to  others  not  bound  by duty of  confidentiality  or such
information   becomes  publicly   available  through  no  fault  of  Purchaser's
representatives; or

         (b) the use of such  information  is necessary or appropriate in making
and filing or obtaining any consent or approval required for the consummation of
the acquisition of the Synergy Shares; or

         (c) The  furnishing  of use of such  information  as required by, or is
necessary or appropriate in connection with, legal proceedings.

         Upon the  termination of this  Agreement and at the written  request of
the Company or any of its  Subsidiaries,  the Purchaser will promptly  return to
the requesting party or, at the requesting  party's express  direction,  destroy
and  Confidential  Information  in its  possession and certify in writing to the
issuer that it has done so.

                                     -E 20-



     SECTION  7.7.  BROKERS;   FINDERS.  The  Company  and  the  Purchaser  each
represents  and warrants  that it has dealt with no broker,  finder,  commission
agent or  advisor  in  connection  with the  transactions  contemplated  by this
Agreement or the BB Agreement, except that the Company has so dealt with Capital
Vision GROUP, INC. (THE "ADVISOR"). The Company and the Purchaser each agrees to
indemnify,  defend  and hold  harmless  the other  against  any  brokerage  fee,
commission,  finder's fee, or financial advisory fee due to any person,  firm or
corporation  acting on the  indemnifying  party's  or the  indemnifying  party's
principals or employees behalf in connection with the transactions  contemplated
by this  Agreement.  The Company shall be solely  responsible for the payment of
all  compensation  due to the Advisor in connection with its services  hereunder
and under the BB Agreement in the manner set forth in the BB Agreement.

     SECTION 7.8. AMENDMENT;  WAIVER. Neither this Agreement,  nor any provision
hereof, may be amended,  modified,  supplemented or waived,  except by a written
instrument executed by the Company and the Purchaser.

     SECTION 7.9.  SURVIVAL OF  REPRESENTATIONS  AND  WARRANTIES;  COVENANTS AND
AGREEMENTS.  (a) All  representations  and warranties made in, pursuant to or in
connection  with this Agreement shall survive the execution and delivery of this
Agreement,  any investigation at any time made by or on behalf of the Purchaser,
and the sale and purchase of the Common Stock and payment  therefor for a period
of one year from the Closing Date.

         (b) All covenants and agreements of the parties made in, pursuant to or
in connection with this Agreement  shall survive the Closing,  except (i) to the
extent by their terms they are not  intended to  survive,  or (ii) as  otherwise
expressly set forth herein or agreed in writing by the parties.

     SECTION  7.10.  SEVERABILITY.  Whenever  possible,  each  provision of this
Agreement shall be interpreted in such manner as to be effective and valid under
applicable  law, but if any provision of this Agreement is held to be prohibited
by or invalid under  applicable law, such provision will be ineffective  only to
the extent of such prohibition or invalidity, without invalidating the remainder
of this Agreement.

     SECTION 7.11.  HEADINGS;  EXHIBITS.  (a) The Section headings  contained in
this Agreement are solely for  convenience of reference and shall not affect the
meaning or interpretation of this Agreement or any term or prevision hereof.

         (b) The  Exhibits  attached  hereto are a part of this  Agreement as if
fully set forth herein.

                                     -E 21-



     SECTION 7.12.  ENTIRE  AGREEMENT.  This  Agreement and the other  documents
delivered  pursuant  hereto  constitute  the full and entire  understanding  and
agreement  between the parties  with  regard to the  subject  matter  hereof and
thereof and supersede and cancel all prior representations,  alleged warranties,
statements,  negotiations,  undertakings, letters, acceptances,  understandings,
contracts  and  communications,  whether  verbal or  written,  among the parties
hereto and thereto or their  respective  agents with respect to or in connection
with the subject matter hereof.

     SECTION 7.13. SUCCESSORS AND ASSIGNS.  Except as otherwise provided herein,
the  provisions  hereof shall inure to the benefit of, and be binding upon,  the
permitted  successors  and assigns of the  parties  hereto,  including,  without
limitation,  each transferee of all or any portion of the Common Stock. No party
hereto may assign its rights or delegate its  obligations  under this  Agreement
without the prior  written  consent of the other party  hereto,  except that the
Purchaser  may  assign  this   Agreement  to  any  of  its  direct  or  indirect
SUBSIDIARIES;  PROVIDED, the Purchaser shall continue to be liable for all terms
and provisions of this Agreement.

     SECTION  7.14.  CHOICE OF LAW.  THIS  AGREEMENT  SHALL BE GOVERNED  BY, AND
CONSTRUED IN ACCORDANCE  WITH,  THE LAWS OF THE STATE OF NEW YORK  APPLICABLE TO
CONTRACTS MADE AND PERFORMED THEREIN BY AND AMONG RESIDENTS OF SUCH STATE.

     SECTION 7.15. COUNTERPARTS. This Agreement may be executed in any number of
counterparts and by different parties hereto in separate counterparts,  with the
same  effect  as  if  all  parties  had  signed  the  same  document.  All  such
counterparts shall be deemed an original,  shall be construed together and shall
constitute one and the same instrument.

     IN WITNESS WHEREOF,  the undersigned have executed this Agreement as of the
date written above.

                                    COMPANY:
                                    SYNERGY BRANDS INC.

                                    BY:
                                       -----------------------
                                       Name:
                                       Title:

                                    PURCHASER:
                                    SINCLAIR BROADCAST GROUP, INC.

                                    BY:
                                       --------------------------
                                       Name:
                                       Title:
                                     -E 22-


                                  Schedule 2.2

                                In-Kind Services

1.       MEDIA PLANNING AND MEDIA BUYING - media  planning and media buying,  to
         be provided as  available  and as needed to the Company by employees or
         agents  of  the  Purchaser  reasonably  acceptable  to  the  Company  -
         $353,000.

2.       COMMERCIAL  PRODUCTION - commercial  production  at the  facilities  or
         studios of the Purchaser or any of its direct or indirect subsidiaries,
         valued at $20,000.

3.       COMMERCIAL  DISTRIBUTION  - commercial  distribution  to any and all of
         radio and television stations licensed,  owned or operated by Purchaser
         or any of its direct or indirect subsidiaries, valued at $2,000.

4.       WEB  SITE  ADVERTISING  - web  site  advertising  on  any  and  all  of
         Purchaser's  web  sites,  or the  web  sites  of any of its  direct  or
         indirect   subsidiaries,    including   without   limitation,    banner
         advertisements  and direct links to the Company's sites,  including the
         value of customary commissions for each link (which will not be charged
         to the  Company),  valued  at  $500,000.  The  size  of  such  banners,
         frequency,  location  and  link  to  other  web  sites  to be  mutually
         determined  by  the  Company  and  the  Purchaser,  and  all  technical
         specifications to be provided by the Company at its sole cost.

5.       INVESTMENT  AND  FINANCIAL   PLANNING   ASSISTANCE  -  assistance  with
         financial planning and reporting, capital structure, credit facilities,
         systems development and integration,  and investment banking activities
         - $50,000.

6.       PERIODIC TECHNOLOGY AND MARKETING CONSULTING - $75,000.

The value allocated to the services described above (a) are determined as if all
amounts were paid in cash,  (b) are on an annual basis,  and (c) shall  increase
over the Synergy Term  consistent  with the market value of such services on the
actual date such services are supplied.

                                     -E 23-



                                  Schedule 3.5

                                 Capitalization

                       Outstanding Options, Warrants, Etc.

Options to purchase up to 6,100,000  shares of Common  Stock were granted  under
the Company's 1994 Services and Consulting  Compensation  Plan, as amended,  for
eligible  participants who are employees,  consultants,  non-employee members of
the Board of the Company or any of its  subsidiaries or affiliates.  All options
were exercised prior to the date hereof.

                                     -E 24-



                                  Schedule 3.6

                                  Subsidiaries

1.       New Era Foods, Inc., a Nevada corporation ("New Era Foods").

2.       PHS Group  Inc.,  a  Pennsylvania  corporation,  100%  owned by New Era
         Foods.

3.       Premium Cigar Wrappers, Inc., a New York corporation,  66 2/3% owned by
         New Era Foods.

4.       SYBR.COM Inc., a New Jersey corporation ("SYBR").

5.       BeautyBuys.Com Inc., a New Jersey corporation, 100% owned by SYBR.

6.       Net Cigar.Com Inc., a Florida corporation, 100% owned by SYBR.

7.       Island Wholesale Grocers, Inc., a Florida corporation.

                                     -E 25-



                                  Schedule 3.7

                                   Litigation

None.

                                     -E 26-



                                  Schedule 3.9

                        SEC Reports; Financial Statements

None.

                                     -E 27-



                                  Schedule 3.10

                              Intellectual Property

The  tradenames   "BeautyBuys"   and  "NetCigar",   for  which  U.S.   trademark
applications have been filed.

THE COMPANY OR ITS SUBSIDIARIES ARE LICENSED TO USE THE FOLLOWING TRADEMARKS:

Suarez Gran Reserve       Breton Legend          Breton Corojo Vintage
Corojo 2000               Andulleros             Alimerante
Don Otilio

THE COMPANY OR ITS SUBSIDIARIES OWN THE ADDITIONAL DOMAIN NAMES:

REGISTERED TO KRANTOR CORP.:

KRANTOR.COM             GRANDRESERVE.COM          GRANRESERVE.COM

REGISTERED TO SYNERGY BRANDS, INC.:

SYBR.COM                   CANDLEBUYS.COM**          ADD2CART.COM
SYNERGYBRANDS.COM          SALONBUYS.COM**           SALEBYNET.COM
BEAUTYBONUS.COM**          CIGARREPUBLIC.COM         DEALBYNET.COM
SALONCOUNTER.COM**         DEALBUYNET.COM            SALONBUY.COM**
FRAGANCESALON.COM**        ADDTWOCART.COM            BEAUTYBUYS.COM**
GLOBALSALON.COM**          NETCIGARBUY.COM           BEAUTYBUY.COM**
HEALTHFOODBUYS.COM**       NETCIGARBUYS.COM          GRCIGARS.COM
FRAGRANCESALON.COM**       BESTCIGARBUY.COM          CIGARBUY.COM
FRAGRANCEBUY.COM**         CIGAREPUBLIC.COM          CIGARMEDIA.COM
COSMETICBUYS.COM**         BESTCIGARSBUY.COM         MEATBUYS.COM
COSMETICBUY.COM**          NETCIGARSBUYS.COM         FISHBUY.COM
FRAGRANCEBUYS.COM**        NETCIGARSBUY.COM          MEALBUYS.COM
VITAMINBUYS.COM**          BESTCIGARBUYS.COM         FISHBUYS.COM
BESTCIGARSBUYS.COM         SEAFOODBUYS.COM           SYBRBUYS.COM
LIQUORBUYS.COM

REGISTERED TO NETCIGAR.COM, INC.:

COROJODEVEGA.COM           NETCIGAR.COM              COROHO.COM
COROJO2000.COM

REGISTERED TO BEAUTYBUYS.COM, INC.:

BEAUTYBUYSB2B.COM**        BEAUTYBUYSBTOOB.COM**
BEAUTYBUYSBTOB.COM**       BEAUTYBUYSWHOLESALE.COM**
BEAUTYBUYSBTWOB.COM**      WHOLESALEBEAUTYBUYS.COM**

** Denotes  ownership by BeautyBuys  regardless of which entity  registered  the
domain name.

                                     -E 28-



                                  Schedule 3.13

                                   Tax Matters

None.

                                     -E 29-



                                    EXHIBIT A

                                    (SYNERGY)

                               REGISTRATION RIGHTS

         1. CERTAIN  DEFINITIONS.  As used herein,  unless the context otherwise
requires (a) all  capitalized  terms not defined  herein shall have the meanings
set forth in the respective Agreements to which this document is an Exhibit, and
(b) the following terms shall have the following respective meanings:

         "HOLDER"  shall mean the Purchaser  holding  Registrable  Stock and any
other Person holding  shares of registrable  stock to whom the rights under this
agreement have been transferred in accordance with SECTION 5 below.

         THE TERMS "REGISTER",  "REGISTERED" AND "REGISTRATION" shall refer to a
registration  effected  by  preparing  and filing a  registration  statement  in
compliance  with  the  Securities  Act  and  applicable  rules  and  regulations
thereunder,  and  the  declaration  or  ordering  of the  effectiveness  of such
registration statement.

         "REGISTRABLE  STOCK"  shall  mean  (i)  the  Synergy  Shares  owned  by
Purchaser;  and (ii) any shares of Common  Stock  issuable  with  respect to the
Synergy Shares upon any stock split, or stock dividend,  or in connection with a
combination of shares, recapitalization, merger, consolidation or reorganization
or otherwise.

         2.  PIGGYBACK  REGISTRATION.  If (a) at any at any time after the first
anniversary of the Closing Date, the Company shall file a registration statement
with the Commission for the offering of securities by the Company, except for an
IPO  (including,  but  not  limited  to,  registration  statements  relating  to
secondary  offerings of  securities by the Company,  but excluding  registration
statements  on Forms S-4,  S-8 or any  successor  OR SIMILAR  FORM) (A  "COVERED
REGISTRATION STATEMENT"), or (b) at any time after the Closing Date, the Company
shall file a Covered  Registration  Statement  for the offering of securities of
the Company by any of its officers or directors  and/or Lawrence K.  Fleischman,
his successors or assigns, either separately or in addition to the securities of
the Company,  the Company shall each such time give prompt prior written  notice
to the Holder.  In either event set forth in (a) or (b) above,  the Holder shall
have the right,  upon the written  request of any such  Holder,  received by the
Company  within  30 days  after  the  receipt  of any such  notice  given by the
Company, to register any of its Registrable Stock (which request shall state the
intended method of disposition thereof).  Thereafter,  the Company shall use its
best efforts to cause the Registrable Stock as to which  registration shall have
been so requested to be included in the  securities to be covered by the Covered
Registration  Statement  proposed to be filed by the Company,  all to the extent
requisite to permit the sale or other  disposition  by the Holder (in accordance
with its written request) of such Registrable Stock.

                                     -E 30-


         Notwithstanding  anything to the contrary  contained herein, no request
may be made under this  Section  within 180 days after the  effective  date of a
registration   statement  filed  by  the  Company  covering  a  firm  commitment
underwritten public offering in which the Holder of Registrable Stock shall have
been  entitled to join  pursuant  to this  Section and in which there shall have
been effectively registered and sold all shares of Registrable Stock as to which
registration shall have been so requested.

         3.  UNDERWRITTEN  PUBLIC  OFFERING;  AGREEMENTS.  In the event that any
registration  shall be, in whole or in part, an underwritten  public offering of
Class A Common Stock,  the number of shares of Registrable  Stock to be included
in  such  an  underwriting  may be  reduced  to the  extent  that  the  managing
underwriter  shall be of the opinion (a written copy of which shall be delivered
to the  Holder)  that such  inclusion  would  materially  adversely  affect  the
marketing of the  securities to be sold by the Company  under such  registration
statement.

         In connection with each  registration  covering an underwritten  public
offering,  the  Company and the Holder  agree to enter into a written  agreement
with the managing  underwriter  selected in the manner  herein  provided in such
form and containing such provisions as are customary in the securities  business
for such an arrangement  between such underwriter and companies of the company's
size and investment stature;  PROVIDED,  however, that the Holder of Registrable
Stock  shall  not be  required  to make any  representations  or  warranties  or
agreements other than representations,  warranties and agreements regarding such
Holder, such Holder's  Registrable Stock and the intended method of distribution
and   provided   further   that  such  Holder  may  require   that  any  or  all
representations,  warranties,  conditions  precedent and other agreements by the
Company for the benefit of the underwriter shall also be for the benefit of such
Holder.  Each  registration  shall also be subject to the execution of a written
agreement  between  the  Company  and  the  Holder  containing   provisions  for
indemnification  and contribution and such other provisions as are customary for
such an  arrangement  between the Company and holders of piggyback  registration
rights.

         4. EXPENSES.  All expenses  incurred by the Company in connection  with
all  registration  statements  under  SECTION  2 shall  be paid by the  company,
provided, that, all underwriting discounts and selling commissions applicable to
the sale of  Registrable  Stock and all fees and  expenses  of  counsel  for the
Holder shall be paid by the Holder.

         5.  TRANSFERABILITY OF REGISTRATION RIGHTS. The registration rights set
forth in this Agreement are transferable to each transferee of Registrable Stock
who receives at least 25% of the aggregate  Registrable  stock owned by a holder
on the date hereof,  PROVIDED, that such transferee's  activities,  products and
services are not competitive in any material respect with  activities,  products
or services of the Company as  reasonably  determined by the Board of Directors.
Each subsequent  holder of Registrable Stock must consent in writing to be bound
by the terms and  conditions  of this  Agreement  in order to acquire the rights
granted pursuant to this Agreement.

                                     -E 31-



                                    EXHIBIT B

                               SYNERGY BRANDS INC.

                         NON-COMPETITION AND PROPRIETARY

                              INFORMATION AGREEMENT

         THIS AGREEMENT IS ENTERED INTO AS OF THE 23RD day of November,  1999 by
and        between         _________________________,         residing        at
________________________________  (herein  called the  "Employee"),  and SYNERGY
BRANDS INC., a Delaware corporation having its principal place of business at 40
Underhill  Boulevard,  SYOSSET,  NEW YORK 11791-0996 (THE "COMPANY",  which term
includes any subsidiaries or affiliates thereof).

                              W I T N E S S E T H:

         WHEREAS, the Employee is employed by the Company as of the date hereof,
and it is a  condition  to such  continued  employment  and to the  grant of any
increases in compensation,  stock options or other incentive  compensation  that
the Employee  enter into an agreement  with the Company upon the terms set forth
herein.

         NOW  THEREFORE,  in  consideration  of the foregoing and other good and
valuable  consideration,   the  receipt  and  sufficiency  of  which  is  hereby
acknowledged, the parties hereto agree as follows.

         (i) FULL TIME EMPLOYMENT; NON-COMPETITION

              (i)  The  Employee  shall  devote  all of his  business  time  and
energies to the business of the Company and shall not at any time while employed
by the Company and for a period of one year after termination of such employment
from the  Company  (the  "Non-Competition  Period"),  engage in any  business on
behalf of any other company or himself and shall not directly or indirectly  own
an interest in, manage,  operate,  join,  control, be employed by or participate
either directly or indirectly in the ownership, management, operation or control
of, or be connected in any manner with, any business whose  activities  conflict
with, are competitive  with, or are similar to, that of the e-commerce  business
of the Company or any of its Subsidiaries.  As used herein, a "Subsidiary" means
(i) any  corporation  or other entity of which a majority of the voting  capital
stock or other voting  ownership  interests are directly or indirectly  owned by
the Company,  (ii)  BeautyBuys.com  Inc. so long as thirty (30%)  percent of the
voting capital stock of  BeautyBuys.com  Inc. is owned directly or indirectly by
the  Company,  and (iii) PHS Group Inc. so long as thirty  (30%)  percent of the
voting  capital  stock of PHS Group Inc. is owned  directly or indirectly by the
Company.

                                     -E 32-


              (ii) While employed by the Company, and during the Non-Competition
Period, the Employee shall not, directly or indirectly:

              (i)  perform  services  for or  render  advice  to any  person  or
business wherever located,  which currently has, or is contemplating having, any
products,  or which currently performs,  or is contemplating the performance of,
any services,  which competes with the e-commerce business of the Company or any
of its Subsidiaries; and

              (ii) on his own  behalf or on behalf of or as an  employee  of any
other  person or business,  contact or approach any person or business  wherever
located, with a view to selling or assisting others to sell products or services
competing  with  the   e-commerce   business  of  the  Company  or  any  of  its
Subsidiaries.

         (ii) NON BUSINESS SOLICITATION; NON-HIRING OF EMPLOYEES.

         Except for the customers listed on Schedule "A" annexed hereto and made
a part hereof,  the Employee  shall not during the time  employed by the Company
and during the Non-Competition Period, engage in e-commerce business of the type
conducted by the Company or any of its Subsidiaries  with or solicit  e-commerce
business of the type  conducted by the Company or any of its  Subsidiaries  from
any  person,  firm or entity  which was a customer  of the Company or any of its
Subsidiaries  at any time  within  one year  preceding  the  termination  of his
employment, induce or attempt to induce any such customer to reduce its business
with the Company,  solicit or attempt to solicit any employees of the Company to
leave the employ of the  Company or offer or cause to be offered  employment  to
any person who was  employed  by the  Company at any time  during the six months
prior to the termination of his employment  with the Company.  While employed by
the Company, and during the Non-Competition  Period, the Employee shall also not
engage in e-commerce business of the type conducted by the Company or any of its
Subsidiaries  with any prospective  customer of the Company.  For this purpose a
"prospective  customer" shall mean potential  customers which the Company or any
of its  Subsidiaries  has  solicited  or with  which the  Company  or any of its
Subsidiaries has had active  discussions  concerning  potential  business at any
time during the one year preceding the end of the  Employee's  employment by the
Company. The Employee acknowledges that (a) in the event his employment with the
Company  terminates for any reason, he will be able to earn a livelihood without
violating  the foregoing  restrictions  and (b) his ability to earn a livelihood
without  violating such  restrictions is a material  condition of his employment
with the Company.

         (iii) PROPRIETARY INFORMATION.

                                     -E 33-



         (i) The Employee has not and unless authorized or instructed in writing
by the Company, the Employee shall not, except as required in the conduct of the
Company's business,  during or after his employment by the Company,  disclose to
others, or use, any of the Company's  inventions or discoveries or its secret or
confidential   information,   knowledge   or   data   (oral,   written,   or  in
machine-readable  form)  which the  Employee  may have  obtained  or will obtain
during the course of or in connection with the Employee's employment,  including
such inventions, discoveries,  information, knowledge, know-how or data relating
to machines,  equipment,  products, services, systems, software, research and/or
development,   designs,   compositions,   formulae,   processes,   manufacturing
procedures or business  methods,  whether or not  developed by the Employee,  by
others in the  Company  or  obtained  by the  Company  from third  parties,  and
irrespective  of  whether  or not  such  inventions,  discoveries,  information,
knowledge,  know-how  or data have been  identified  by the Company as secret or
confidential,  unless  and  until,  and  then  only  to the  extent  that,  such
inventions,  discoveries,   information,  knowledge,  know-how  or  data  become
available to the public otherwise than by the Employee's act or omission.

         (ii) During the course of his employment by the Company and thereafter,
the  Employee  shall not,  except as required  in the  conduct of the  Company's
business, disclose to others, or use, any of the information relating to present
and prospective  marketing,  sales and advertising  programs and agreements with
representatives  or  prospective  representatives  of the  Company,  present  or
prospective sources of supply or any other business arrangements of the Company,
including  but not  limited to  customers,  customer  lists,  costs,  prices and
earnings,  whether or not such  information  is  developed by the  Employee,  by
others in the  Company  or  obtained  by the  Company  from third  parties,  and
irrespective  of  whether or not such  information  has been  identified  by the
Company as secret or confidential, unless and until, and then only to the extent
that, such  information  becomes  available to the public  otherwise than by the
Employee's act or omission.

         (iv) ASSIGNMENT OF INVENTIONS.

         The  Employee  agrees  to  assign  to the  Company  or its  affiliates,
successors  or  assigns,  all  of  his  rights  to  inventions,  or  discoveries
trademarks, tradenames and intellectual property which, during the period of his
employment  with the  Company or its  affiliates,  successors  or  assigns,  the
Employee has made or  conceived,  either  solely or jointly with others,  in the
time or course of his employment with the Company or its affiliates,  successors
or  assigns,  or with the use of the  Company's  or  their  time,  materials  or

                                     -E 34-


facilities,  or  relating  to any  subject  matter  with  which his work for the
Company,  its  affiliates,  successor  or  assigns is or may be  concerned.  The
Employee  further  agrees  without  charge  to  the  Company,   its  affiliates,
successors  or  assigns,  but at the  Company's  or their  expense,  to execute,
acknowledge and deliver all such papers or documents, including applications for
patents,  trademarks,  registrations  and copyrights,  and to perform such other
acts as the Employee lawfully may perform, as may be necessary in the opinion of
the  Company,  its  affiliates,  successors  or  assigns,  to obtain or maintain
patents,   trademarks,   registrations   and  copyrights  for  said  inventions,
trademarks, tradenames and intellectual property in any and all countries and to
vest title thereto to the Company, its affiliates, successors or assigns.

         (v) PRIOR EMPLOYMENT.

         (i) Employee  represents  that his performance of any and all the terms
of this Agreement and as an employee of the Company does not and will not breach
any agreement to keep in confidence  proprietary  information acquired by him in
confidence or in trust prior to his employment by the Company.  The Employee has
not entered into,  and he agrees he will not enter into,  any  agreement  either
written or oral in conflict herewith.

         (ii)  Employee  understands  as  part  of  the  consideration  for  his
continued employment by the Company,  that he has not brought and will not bring
with him to the Company or use in the performance of his responsibilities at the
Company any materials or documents of a former  employer which are not generally
available to the public,  unless he has obtained written  authorization from the
former employer for their possession and use.

         (iii) In the event that prior to  entering  the employ of the  Company,
the Employee had terminated  employment  with one or more prior  employers,  the
Employee  agrees to indemnify  and hold  harmless the  Company,  its  directors,
officers and employees,  against any liabilities and expenses, including amounts
paid in settlement,  incurred by any of them in connection with any claim by any
of his  prior  employers  that  the  termination  of his  employment  with  such
employer,  his employment by the Company,  or use of any skills and knowledge by
the Company is a violation  of contract or law. On or prior to the date  hereof,
Employee  has  delivered  to the Company a copy of any  contract  of  employment
between Employee and each such prior employer.

         (vi) RETURN OF PROPERTY.

         All computer software,  computer programs,  source codes, object codes,
magnetic tapes, printouts, samples, notes, records, reports, documents, customer
lists, photographs,  catalogs and other writings,  whether copyrightable or not,
relating  to or dealing  with the  Company's  business  and plans,  and those of
others entrusted to the Company which are prepared or created by the Employee or
which  may come  into his  possession  at any time  during or as a result of his
employment,  are the  property  of the  Company,  and  upon  termination  of his
employment,  the Employee agrees to return all such computer software,  computer
programs, source codes, object codes, magnetic tapes, printouts, samples, notes,
records, reports, documents, customer lists, photographs,  catalogs and writings
and all copies thereof to the Company.  The Company may withhold any amounts due
to the Employee against return of these materials and any other materials of the
Company or its customers.

                                     -E 36-



         (vii) SURVIVAL.

         The  covenants  in this  Agreement  on the part of the  Employee  shall
survive  termination of this Agreement,  and the existence of any claim or cause
of action of the  Employee  against  the  Company,  whether  predicated  on this
Agreement or otherwise, shall not constitute a defense to the enforcement by the
Company of such  covenants.  The  Employee  agrees  that a remedy at law for any
breach of the foregoing covenants would be inadequate and that the Company shall
be entitled to a temporary  and  permanent  injunction  or an order for specific
performance of such covenants  without the necessity of proving actual damage to
the  Company,  and to recover  from the  Employee its legal fees and expenses in
connection therewith.

         (viii) UNENFORCEABILITY.

         (i) If any of the rights or  restrictions  contained or provided for in
this  Agreement  shall be deemed to be  unenforceable  by reason of the  extent,
duration  or  geographical  scope,  or other  provisions  hereof,  or any  other
provisions of this  Agreement,  the parties  hereto  contemplate  that the court
shall reduce such extent,  duration,  geographical scope or other provisions and
enforce  this  Agreement  in its  reduced  form for all  purposes  in the manner
contemplated hereby.

         (ii)  The  Company  and  the  Employee  intend  to  and  hereby  confer
jurisdiction  to enforce the  covenants  contained  in this  Agreement  upon the
courts of any jurisdiction  within the geographical scope of such covenants.  If
the courts of any one or more of such  jurisdictions  hold such covenants wholly
unenforceable  by reason of the  breadth of such scope or  otherwise,  it is the
intention of the Company and the Employee that such  determination not bar or in
any way affect the Company's right to the relief provided above in the courts of
any other  jurisdiction  within the  geographical  scope of such covenants as to
breaches of such covenants as they relate to each  jurisdiction,  such covenants
as they relate to each  jurisdiction  being,  for this purpose,  severable  into
diverse and independent covenants.


         (ix) MISCELLANEOUS.

         (i) The rights and  obligations of the Company under this Agreement may
be assigned by the  Company to the  successors  in interest of the Company or of
that part of the business of the Company to which this Agreement  applies.  This
Agreement may not be assigned by the Employee.

                                     -E 37-


         (ii) All notices  provided for  hereunder  shall be deemed  adequate if
delivered  personally to the Employee or if given to either party by first-class
registered or certified  postpaid mail, return receipt  requested,  addressed to
the person to whom such notice is directed  at his  residence  or usual place of
business,  or to such  other  address  as such  party  may  designate  by notice
similarly given, and shall be effective upon receipt.

         (iii) This  Agreement  and the rights and  obligations  of the  parties
hereunder shall be construed,  interpreted and enforced in accordance  with, and
governed by the laws of, the State of New York,  exclusive of the choice-of-laws
rules thereunder.

         (iv) If any of the articles, sections, paragraphs or provisions of this
Agreement  shall be held by a court of last resort to be invalid,  the remainder
of this Agreement shall not be affected thereby.

         (v) The  foregoing  contains the entire  agreement  between the parties
relating  to the  subject  matter of this  Agreement,  and may not be altered or
amended  except by an instrument in writing signed by both parties  hereto,  and
this Agreement  supersedes all prior  understandings and agreements  relating to
the subject matter hereof.

         (vi) The waiver by one party of a breach by the other of any  provision
of  this  Agreement  shall  not  operate  or be  construed  as a  waiver  of any
subsequent  breach by such party.  No waiver shall be valid  unless  written and
signed by the party against whom the waiver is sought to be enforced.

         (g) All headings and captions herein are for convenience only and shall
not influence the construction or interpretation of this Agreement.

         (h) As used in this  Agreement,  the singular  shall include the plural
and vice versa,  and the masculine  gender shall include the feminine and neuter
and vice versa, unless the context requires otherwise.

                                     -E 38-


         (1) Nothing in this Agreement  shall confer upon the Employee any right
to  continued  employment,  nor  interfere  with  the  right of the  Company  to
terminate the employment of the Employee at any time.

         IN WITNESS  WHEREOF,  the  Company  has  caused  this  Agreement  to be
executed by its duly  authorized  officer and the  Employee has hereunto set his
hand to be effective as of the date first above written.

                                            SYNERGY BRANDS INC.

                                            BY:
                                               -------------------
                                               Name:
                                               Title:

                                               -------------------
                                                         ,Employee
                                     -E 39-