THIS AGREEMENT made as of the 1" day of May, 1998

BETWEEN:

ALPHA CORPORATION,

a corporation incorporated under the laws of the Province of Ontario

(hereinafter called the "Corporation")

OF THE FIRST PART

                           and       MICHAEL P. KRAFT & ASSOCIATES INC.
                                     a corporation incorporated under the
                                     laws of the Province of Ontario
                                     (hereinafter called the "Consultant")

                                                   OF THE SECOND PART
RECITALS

            WHEREAS:

(a)  The  Corporation  carries on the business of pre-selling or licensing book,
     video andother  complementary products and any other business or businesses
     that may be from time to time  approved  by the board of  directors  of the
     Corporation (hereinafter called the "Business");

(b)  The  Corporation  wishes to engage the  services of  Consultant  to provide
     administration   management  services  and  marketing   consulting  to  the
     Corporation;

NOW THEREFORE THIS AGREEMENT  WITNESSETH that in consideration of other good and
valuable  consideration  and the covenants,  agreements and payments  herein set
forth and  provided  for,  it is agreed by and  between  the  parties  hereto as
follows:

1    INTERPRETATION

1.01 For  the  purposes  of  this  Agreement,  including  the  recitals  and any
     amendment hereto,  the following words and phrases shall have the following
     meanings:

(a)  "Agreement" means this agreement and schedules hereto-,

(b)  "Business"  has  the  meaning  ascribed  thereto  in  paragraph  (a) of the
     recitals to this

Agreement;

(c)  "Consulting  Fee" shall have the meaning  ascribed  thereto in Section 3.01
     (a);

(d)  "Sales  Commissions"  shall have the  meaning  ascribed  thereto in Section
     3.02.

1.02 For the purpose of this Agreement, all references to "Dollars" or "$" shall
mean Canadian funds, unless otherwise specified.


ENGAGEMENT AND DUTIES OF CONSULTANT

Representations of Consultant

2.01  Consultant  represents  and  warrants to the  Corporation  that he has the
required skills and expertise to perform the services as set forth and described
in this Agreement. In particular,  Consultant represents that he will be able to
undertake the administration management and sales &marketing for the products of
the Business.

Engagement of Consultant

2.02 Subject to the terms and  conditions  of this  Agreement,  the  Corporation
hereby  engages  Consultant as an independent  contractor and Consultant  hereby
accepts the engagement during the term of this Agreement to provide the services
which may be  required by the  Corporation  with  respect to the  administration
management and sales & marketing for the products of the Business.

Term of Engagement

2.03 The  engagement of Consultant  hereunder  shall be for an initial period of
eight (8) months, commencing from the 1st day of May 1998 and ending on the last
day of  December  1998  and,  unless  such  engagement  shall be  terminated  as
hereinafter  provided,  thereafter from year to year unless and until terminated
as hereinafter provided.

Covenants of Consultant

2.04 Consultant hereby covenants and agrees that:

(a) Consultant shall carry out his obligations to the Corporation hereunder;


(b)  Consultant  shall devote such time and attention to the  performance of his
duties hereunder in order to carry out the obligations on the part of Consultant
to be observed  and  performed  hereunder.  The  Corporation  acknowledges  that
Consultant is not limited or affected,  notwithstanding any provision hereof, in
his ability to carry on other  consulting  services for his other  clients,  and
consequently, Consultant will devote only so much of his time to the Corporation
as in his judgment is reasonably required.

(c) Consultant shall use his best efforts to promote the Business; and

(d)  Consultant  will, at his sole  discretion,  during the  continuance of this
Agreement so long as the board of directors  of the  Corporation  may so desire,
serve as an officer of the Corporation without additional remuneration.

Diligent Performance of Duties

2.05 Consultant shall duly and diligently  perform all the reasonable  duties to
be performed  pursuant to this  Agreement  during the term of this Agreement and
any renewal  hereof as it relates to the  consulting  services to be provided by
Consultant hereunder.

Review and Control of Consulting Services

2.06 The Consultant shall meet with the board of directors of the Corporation on
a regular  basis and at least  quarterly  to discuss  and review all  consulting
services to be conducted by the  Consultant  pursuant to this  agreement and the
Corporation  agrees that the  Consultant  will have  complete  control  over the
services to be rendered under this Agreement .


3.0 COMPENSATION OF CONSULTANT

Fixed Annual Remuneration

3.01 The Corporation shall pay Consultant shall at the monthly rate of $3,000.00
plus GST(if applicable)  payable,  in arrears,  in two equal installments on the
15th  and  last  day of each  month,  commencing  the 15' day of May,  1998  and
allocated on the account of:

     (a) A fixed  non-recoverable  fee (the  "Consulting  Fee") of $3000.00  per
     month  (payable  on The 15 th and last day of each  month)  for  management
     services.  Additionally,  Michael  Kraft  would be entitled to the full 50%
     Sales  Commission less  Administration & Operating Fee and Monthly Expenses
     (see  Schedule  B).  Further,  Michael  Kraft  and Stan  Starkman  would be
     entitled to share the 50% Sales Commission for all International Sales less
     Administration & Operating Fee and Monthly Expenses (see Schedule B).

3.02 In addition to the Consulting Fees provided hereunder,  Consultant shall be
entitled  during the  continuation  of this  Agreement and  commencing  with the
period beginning May 1st 1998 to receive a sales commission ("Sales Commission")
plus GST (if applicable) according to Schedule "B" annexed hereto, for confirmed
purchase orders accepted by the Corporation from and after May 1st 1998.

Payment on Termination

3.03 The parties hereto  acknowledge  and agree that upon the expiration of this
Agreement or its earlier  termination  pursuant to the terms  hereof  Consultant
shall be entitled to receive the fixed  remuneration  and Sales Commission owing
to him to the effective date of termination.  Such fixed  remuneration and Sales
Commission  shall paid by the Corporation to Consultant  within 30 days from the
effective date of termination.

Reimbursement of Certain Expenses

3.04  Consultant  shall  be  reimbursed  by the  Corporation  for all  travel  &
entertainment  and other expenses  actually and properly  incurred in connection
with the Corporation.  The Corporation must pre-authorize travel and hotel costs
(which will be booked by the  Corporation).  For all such  expenses,  Consultant
shall furnish to the Corporation  monthly expense  statements and vouchers by no
later  than  the 1 5th day of the  following  month  and the  Corporation  shall
reimburse such expenses within seven (7) business days from receipt.

Automobile

3.05 The  Corporation  agrees that it will provide  Consultant with a reasonable
automobile  allowance  to  commensurate  with  Consultant's  position  with  the
Corporation.

Success Fees

3.06 Consultant shall receive a success fee from 2%-2.5% of the aggregate amount
arranged for project debt and equity financing upon completion of such financing
and  payable  within  5  business  days  from  receipt  of  such  funds  by  the
Corporation.



4.00 NON -DISCLOSURE AND NON-COMPETITION

Confidential Information

4.01 Consultant shall not, either during the continuance of this Agreement or at
any time  thereafter  use for its own  benefit or in any  manner  adverse to the
interest of the Corporation or its subsidiaries or disclose or make available to
others for any reason or purpose whatsoever any Confidential or disclose or make
available  to others  for any  reason or  purpose  whatsoever  any  Confidential
Information (as defined below).

"Confidential  Information" is defined to be information disclosed to the Vendor
or  know  by him as a  consequence  of or  through  its  relationship  with  the
Corporation or any subsidiary or division  thereof,  not generally  known in the
Corporation's industry, about the Corporation's customers,  advertising methods,
public relations methods, business methods, organization, procedures or finance,
including without limitation information of or relating to advertising programs,
designs, contracts, arrangements, research, trade secrets, information regarding
trade marks or other intellectual  property rights,  customer lists, product and
service lines,  marketing data and any related or technical,  corporate or trade
information;  Confidential  Information  shall  be  deemed  not to  include  any
information   known  publicly  or  readily  available  to  the  public,  or  any
information which the Corporation or Consultant is required to disclose by law.

Non-Competition

4.02 (1) Consultant  shall not,  either during the continuance of this Agreement
     or for a period of:

(a) 2 years, or
(b) 1 year,

following the date of termination of this Agreement,  either  individually or in
partnership  or jointly or in conjunction  with any person as principal,  agent,
employee,  shareholder  (other than a holding of shares  listed on a Canadian or
United States stock exchange that does not exceed 10% of the outstanding  shares
so listed)  or in any other  manner  whatsoever  carry on or be engaged in or be
concerned with or interested in or advise, lend money to, guarantee the debts or
obligations  of or permit his name or any part thereof to be used or employed by
any person engaged in or concerned  with or interested in any business  activity
competitive with those aspects of the Business described in Schedule "B" annexed
hereto within:

(i)                North America;
(ii)               Canada;

Sub-Sections  4.02 (1)(a) and (b) and Sub-Sections  4.02(l)(i),and  Sub-Sections
(iii) are each separate and distinct covenants, severable one from the other and
the greatest of Sub-Sections 4.02 (1)(a) and (b) and Sub-Sections 4.02(l)(i) and
(ii)  shall  apply  unless  such   covenant  is  determined  to  be  invalid  or
unenforceable, in which event the next greatest shall apply, and so on.

Proprietary Properties

4.03 (a) All  inventions,  innovations,  improvements,  copyright  or trade mark
rights  created  or  developed  by  Consultant  in the course of  providing  his
services  hereunder or in any way  relating to the business of the  Corporation,
whether  patented,  trade marked or not shall be the  exclusive  property of the
Corporation  and the  Corporation  shall  have the  exclusive  right to file any
patent applications, trade mark applications,  copyright or other protection, in
the name of the Corporation


in connection therewith and Consultant shall co-operate with the Corporation and
its nominee and provide all necessary  assistance in the filing and  prosecution
of such applications or protection at the expense of the Corporation.

4.03 (b)  Consultant  covenants  and agrees  that the  concepts  and  promotions
including  all  copyright  and  trademark  rights  inherent in the services made
available by it to the Corporation  are proprietary  information and property of
the  Corporation  and shall not be used or  divulged by  Consultant  without the
Corporation's  prior  written-consent on such terms as may be agreed upon by the
Corporation in its sole discretion.

5.00 TERMINATION

Termination by the Corporation

5.01  This  Agreement  and  the  engagement  of  Consultant   hereunder  may  be
terminated,  at the  option of the  Corporation,  in the  following  manner  and
circumstances:

- - (a) if the Consultant has committed any material  breach of this Agreement and
such breach has not been cured  within  fifteen  (15) days of written  notice of
such breach being given by the Corporation to the Consultant; or

(b)  forthwith if  Consultant  shall become  insolvent or bankrupt or makes - an
assignment for the benefit of creditors or be adjudged bankrupt or if a receiver
or similar  officer is  appointed  in respect to the  property  or assets of the
Consultant; or

(c) forthwith upon the death of Consultant.

Termination by Corporation or Consultant

5.02  Notwithstanding  anything in this Agreement to the contrary,  either party
shall have the right to terminate this Agreement, prior to the expiration of the
term or any renewal  thereof,  upon thirty (30) days prior written notice to the
other party.

Delivery of the Corporation's Property at Termination

5.03 Upon any termination of this Agreement, Consultant shall at once deliver or
cause to be delivered to the Corporation all books,  documents,  effects, money,
securities  or other  property  belonging  to the  Corporation  or for which the
Corporation is liable to others, which are in the possession, charge, control or
custody of Consultant.

Survival of Certain Sections

5.04 Notwithstanding any termination of this Agreement for any reason whatsoever
the provisions of Sections  4.01,  4.02 and 4.03 of this Agreement and any other
provisions of this Agreement  necessary to give efficacy  thereto shall continue
in full force and effect following such termination.

RENEWAL OF AGREEMENT

Renewal

6.01 The  Corporation may offer to renew this Agreement for a period of one year
and so on from year to year by giving  notice in  writing to  Consultant  by not
later  than the first day of the third  last month of the  contract  year.  Such
notice shall  include the  Corporation's  proposals  for any changes in terms or
conditions  of  the  service   engagement.   Consultant  shall  communicate  its
acceptance of such offer by giving notice in writing  thereof to the Corporation
no later than 15 days after receipt of the said offer.  Any proposed  changes in
remuneration  or other terms and conditions of the service  engagement  shall be
agreed upon in writing between the parties.


Non-Renewal

6.02 In the event  that the  Corporation  gives  notice of  non-renewal  of this
Agreement in writing to  Consultant  by not later than the 1 st day of the third
last  month of the  contract  year or the  Corporation  does offer to renew this
Agreement  as set forth in Section  6.01 and  Consultant  does not  accept  such
offer,  this Agreement shall expire and the service  engagement  hereunder shall
terminate  without  any notice or payment of  remuneration  in lieu of notice in
accordance with the provisions of this Agreement on the last day of the contract
year.

INDEMNITY

7.01 The Corporation  shall indemnify and hold the Consultant  harmless from and
against any and all liabilities,  losses, costs, damages and expenses whatsoever
which the  Consultant  may  suffer or incur,  including,  without  limiting  the
generality of the foregoing, all legal fees incurred in connection with any such
losses,  costs,  damages and expenses as a result of any demand,  claim, action,
suit or  proceeding  made,  threatened  or brought  against the  Consultant as a
result  of  any  and  all  claims  of  patent,  copyright  and  /or  trade  mark
infringement relating to the Corporation's patents, copyrights and/or trademarks
arising out of the exercise by the Consultant of the rights granted to it by the
Agreement.

7.02 The Consultant  acknowledges and agrees that it shall be liable for any and
all income taxes (federal and provincial),  goods and services taxes, provincial
sales  taxes (if  applicable),  and any other  taxes  that may be payable to any
regulatory  authority  for the services  rendered to or the payments made by the
Corporation to the Consultant hereunder. The Consultant shall indemnify and hold
the  Corporation  harmless  from and  against any and all  liabilities,  losses,
costs,  damages and  expenses  whatsoever  which the  Corporation  may suffer or
incur,  including,  without limiting the generality of the foregoing,  all legal
fees incurred in connection with any such losses, costs, damages and expenses as
a result of any demand,  claim,  action, suit or proceeding made,  threatened or
brought  against the  Corporation as a result of Consultant  failing to pay such
taxes.

7.03 The  Consultant  covenants  and agrees that at no time during or  following
termination of this Agreement will do or say anything to conduct himself in such
manner as to bring  Corporation  into disrepute or harm or diminish its business
reputation  and good name.  If it is  determined  at law by a court of competent
jurisdiction  that such a breach has occurred,  the  Corporation may immediately
terminate  this  Agreement and in addition to any other remedy  available to the
Corporation,  no further  payments  shall be required  to be made to  Consultant
under sections 3.01,3.02, 3.03 and 3.04 of the Agreement.

8.0  GENERAL

Sections and Headings

8.01  Under no  circumstances  shall  this  Agreement  be  deemed  to  create an
employment or agency  relationship  between the Consultant and the  Corporation.
The Consultant shall at all times be and remain an independent contractor.

8.02  The  divisions  of this  Agreement  into  Articles  and  Sections  and the
insertion of headings are for the  convenience  of reference  only and shall not
affect the  construction or  interpretation  of this Agreement.  The terms "this
Agreement", "hereof, "hereunder" and similar expressions refer to this Agreement
and not to any particular  Article,  Section or other portion hereof and include
any agreement or instrument  supplemental or ancillary hereto.  Unless something
in the subject matter or context is inconsistent therewith,  reference herein to
Articles and Sections are to Articles and Sections of this Agreement.


Number

8.03 In this Agreement  words  importing the singular  number only shall include
the plural and vice versa and words importing the masculine gender shall include
the feminine and neuter genders and vice versa and words importing persons shall
include  individuals,   partnerships,   associations,   trusts,   unincorporated
organizations and corporations and vice versa.

Benefit of Agreement

8.04 This  Agreement is for the personal  services of Consultant  and may not be
assigned by  Consultant  without the prior written  consent of the  Corporation,
which  consent may be  unreasonably  and  arbitrarily  withheld.  Subject to the
foregoing, this Agreement shall ensure to the benefit of and be binding upon the
heirs,   executors,   administrators  and  legal  personal   representatives  of
Consultant  and the  successors  and  permitted  assigns of  Consultant  and the
Corporation respectively.

Entire Agreement

8.05 This  Agreement and any schedules  annexed  hereto  constitutes  the entire
agreement  between the parties  with  respect to the subject  matter  hereof and
cancels and  supersedes  any prior  understandings  and  agreements  between the
parties hereto with respect thereto.  There are no representations,  warranties,
forms,  conditions,  undertakings or collateral agreements,  express, implied or
statutory  between  the  parties  other  than as  expressly  set  forth  in this
Agreement.

Amendments and Waivers

8.06 No amendment to this  Agreement  shall be valid or binding unless set forth
in writing and duly  executed by both of the  parties  hereto.  No waiver of any
breach of any provision of this  Agreement  shall be effective or binding unless
made in writing and signed by the party  purporting to give the same and, unless
otherwise  provided  in the  written  waiver,  shall be limited to the  specific
breach waived.

Severability

8.07  If any  provision  of  this  Agreement  is  determined  to be  invalid  or
unenforceable  in whole or in part,  such invalidity or  unenforceability  shall
attach only to such  provision  or part thereof and the  remaining  part of such
provision  and all other  provisions  hereof  shall  continue  in full force and
effect.

Notices

8.08 Any demand, notice or other communication (hereinafter in this Section 8.08
referred to as a "Communication")  to be given in connection with this Agreement
shall be given in writing and may be given by personal delivery or by registered
mail addressed to the recipient as follows:

To the Corporation:

Alpha Corporation
151 Bloor Street West, Suite 890
Toronto, ON
M5S 1 S4
Fax: (416) 927-1222


Aftn-. Mr. Michael Kraft

To the Consultant:
Michael P. Kraft &Associates Inc. 151 Bloor Street West Suite 890 Toronto,
ON M5S 1S4

or such other  address or  individual  as may be  designated by notice by either
party to the  other.  Any  Communication  given by  personal  delivery  shall be
conclusively  deemed to have been  given on the day of actual  delivery  thereof
and,  if made or given by  registered  mail,  on the  fourth  day,  other than a
Saturday, Sunday or statutory holiday in Ontario,  following the deposit thereof
in the mail. If the party giving any Communication  knows or ought reasonably to
know of any difficulties  with the postal system which might affect the delivery
of mail,  any such  Communication  shall  not be  mailed  but  shall be given by
personal delivery.

Governing Law

8.09 This  Agreement  shall be governed by and construed in accordance  with the
laws of the Province of Ontario.

Attornment

8.10 For the purpose of all legal  proceedings this Agreement shall be deemed to
have been performed in the Province of Ontario and the courts of the Province of
Ontario  shall have  jurisdiction  to entertain  any action  arising  under this
Agreement.   The   Corporation   and  Consultant  each  hereby  attorns  to  the
jurisdiction  of the courts of the  Province of Ontario  provided  that  nothing
herein  contained shall prevent the Corporation or Consultant from proceeding at
its election against the other of them, as the case may be, in the courts of any
other province or country.

Copy of Agreement

8.11  Consultant  hereby  acknowledges  receipt of a copy of this Agreement duly
signed by the Corporation

8.12 Time shall be of the essence of this agreement

IN WITNESS WHEREOF the parties have executed this Agreement.

SIGNED, SEALED AND DELIVERED                MICHAEL P. KRAFT & ASSOCIATES INC.
in the presence of
                                 Per:
Witness                                     Michael P. Kraft

                                            ALPHA CORPORATION

                                 Per:
                                            Michael P. Kraft
                                            President & CEO

                                 Per:
                                            Richard Sherman
                                            Vice President



                                  SCHEDULE "A"

"Custom  Publishing"  Services (i.e. book packaging and  development  services),
specifically  regarding developing and providing content through the creation of
nonfiction   books  under  the  imprint  of  widely   respected  and  recognized
"authorities"  that are famous  names in their  respective  fields -  companies,
brands,  experts or  institutions  (such as the Investors  Group  "Managing Your
Money"  Book  Series)  in  Canada  and the  U.S.  as per the  specific  business
practices and methods utilized by the Alpha Media division of the Corporation as
outlined in the Business Plan of May, 1996. The Consultant  acknowledges  having
received a copy of such Business Plan.

Book Sales,  specifically  regarding the marketing,  sales and  distribution  of
promotional  publishing  products in Canada and the U.S.  (such as the Cadbury's
"Tale of the Great  Bunny"  Book),  as per the  business  practices  and methods
utilized by the Alpha Marketing division of the Corporation.

International Book Publishing,  specifically regarding the development and sales
(copublishing  revenue)  for book product and book  packages  for  international
markets (such as the English-As-A-Foreign Language (EFL) and English-For-Special
Purposes  Series  (ESP)  published  in  China  and  Cuba),  as per the  business
practices  and  methods  utilized  by the Alpha  International  division  of the
Corporation and  International  Alpha Media,  Inc. an affiliated  company of the
Corporation  as  outlined in the  Business  Plan of March,  1997 The  Consultant
acknowledges having received a copy of such Business Plan.



                                  SCHEDULE "B"
Sales Commission

Sales  Commission  shall be equal to 50% of the Net  Profits  (as  herein  after
defined) less the aggregate  amount of the  Recoverable  Consulting Fees paid or
payable by the  Corporation  to the  Consultant  pursuant to Section 3.01 of the
Agreement.

For the purposes of the  Agreement,  the term "Net Profits" as used herein shall
mean the Gross Profit (as hereinafter defined), minus

(a)  Administration  &  Operating  Fee  at  4%  of  gross  sales  calculated  as
     hereinafter provided, and

(b)  the  aggregate of all payments  made to the  Consultant  under Section 3.04
     ("Reimbursement of Certain Expenses").

     (iii)For the purposes of this  Agreement,  the term "Gross Profits" as used
          herein  shall  mean  the  gross  sales  from  sales  generated  by the
          Consultant  beginning  May 1s. 1998 and  collected by the  Corporation
          (excluding any applicable sales taxes or value added  taxes)minus cost
          of  goods  sold  with   respect  to  such  sales   including   without
          limitations, any or all

(a)      pre-production costs (eg. writing, art, film, molds);
(b)      manufacturing costs (eg. paper, print & binding or toy/plastic

part production);

(c)       duty and freight costs (if applicable);
(d)       royalties or profit sharing with supplier (if applicable);
(e)       financing fee (if applicable) for any Pre-Production Costs and/or

Manufacturing  Costs that must be paid up front above any customer deposits will
be added at the actual cost of funds to the Corporation; and

(f)       discounts, rebates or return of goods (if applicable).

Ov)  Sales  Commission  shall be  calculated  and payable on the last day of the
     month  in  which  the  Corporation  receives  payment  in full for the sale
     generated by the Consultant  less the aggregate  amount of the  Recoverable
     Consulting Fees. Post Termination Participation It is understood and agreed
     by the parties hereto that Consultant  shall continue to participate in and
     be paid in accordance with section 3.02 in respect of any and all confirmed
     purchase orders accepted by the Corporation  through  Consultant during the
     90  day  period  following  termination  of  this  Agreement.   Such  Sales
     Commissions  will be payable in full within 5 business days from receipt of
     final payment by the Corporation. The obligations of the Corporation to pay
     Consultant his Sales  Commission  relating to such period shall survive the
     termination  hereof,  notwithstanding  anything  herein  contained  to  the
     contrary.



                                  ADDENDUM (i)

Effective October 1st, 1997, the Consultant's monthly fee will be $3,000.00 plus
GST.

Dated at Toronto, this 26th day of May, 1997.

Accepted by
ALPHA CORPORATION                       Accepted by:


/s/ Michael P. Kraft                    /s/ Michael P. Kraft
- --------------------                    ----------------------------
Michael P. Kraft,                       Michael P. Kraft
President & C.E.O.


/s/ Richard Sherman
- --------------------
Richard Sherman,
Vice President


                                  ADDENDUM (II)

Effective  January 1st, 1998,  this Agreement will be renewed and extended until
April 30, 1998.

Dated at Toronto, this 26th day of May, 1998.

Accepted by
ALPHA CORPORATION                       Accepted by:


/s/ Michael P. Kraft                    /s/ Michael P. Kraft
- --------------------                    ----------------------------
Michael P. Kraft,                       Michael P. Kraft
President & C.E.O.


/s/ Richard Sherman
- --------------------
Richard Sherman,
Vice President