MASTER AGREEMENT TO DEVELOP, PUBLISH AND SELL PRODUCT This agreement made the_____ day of August 2000 Between Party A: PEOPLE'S EDUCATION PRESS of 55 Sha Tan Hou Street, Beijing 100009, China. - -and- Party B: INTERNATIONAL ALPHA MEDIA, INC.(name to be changed to LINGO MEDIA INTERNATIONAL, INC. a subsidiary of ALPHA COMMUNICATIONS CORP. name to be changed to LINGO MEDIA INC.) of `Sunstead' 9 Farringdon Close Paradise Heights St. James, Barbados. Whereas: (a) The parties have an interest in Developing and Producing Product for sale in the China market; (b) The parties agree to co-operate to Develop and Produce Products as specified in the Project Agreement that may be entered into between the parties from time to time. The Parties agree as follows: Article 1 Definitions In this agreement and any Product Agreement the following terms shall have the following meanings: a "Agreement" means the present Agreement, as amended from time to time, as well as all Schedules and Appendices attached hereto or which the Parties may later agree to attach hereto and any Product Agreement(s) entered into between the Parties; b "Alpha Territory" means, unless otherwise specified in the product agreements, the World market except the PEP Territory; c "Approval" means any approval, authorization, consent, waiver, or other similar official act granted by any Government Authority and required for any matter contemplated by this Agreement; d "Confidential Information" means all information obtained by or disclosed by one party to another that relates to that party's or its customers past, present or future research, development and business activities including the results from performance of this Agreement but not including information previously known to the other party or within the public domain; e "Cost of Goods Sold" means actual development costs and hard manufacturing costs; f "Develop or Development" means the engagement of authors to write the content of the Product, and the giving of editorial direction to the writing of the authors; g "Developing Party" means that party which is responsible for the Development of a Product under a Product Agreement, being Party B in conjunction with Party A; h "Finished Product" means printed books, duplicated audio cassettes, duplicated videos, pressed CD-ROMs, pressed SVCDs, pressed DVDs and other manufactured published product; i "Governmental Authority" means any ministry, department, bureau, office or other legally constituted organ of any Government; J "Gross Profit" means gross sales less Cost of Goods sold as defined above; k "Gross Sales" means total number of units sold multiplied by the list price of the product; l "List Price" means price printed or marked on the Product; m "Net Sales" means Gross Sales less any discounts as specified and agreed to in Product Agreement(s); n "Parties" means the parties to this Agreement as well as their permitted successors and assigns; o "PEP Territory" means, unless otherwise specified in the Product Agreement(s) the People's Republic of China not including Hong Kong and Macau; p "Produce or Production" means carrying out all matters relating to the publication of the Product and necessary to make the Product ready for shipment to the customer in its final form including but not limited to the formatting, printing, binding, cover design and supply of the paper or duplicating and packaging of the Product; q "Producing Party" means that party which is responsible for Production under a Product Agreement; r "Product Agreement" means an agreement entered into pursuant to Article 4 of this Agreement; s "Publication" means publication or material in any medium as agreed in a Product Agreement; Article 2 Co-Appointment of Publishers In addition to the rights and obligations hereunder, Party B appoints and authorizes Party A to co-operatively publish Product(s) in the PEP Territory only. Article 3 Co-Operative Projects The parties agree to co-operate to Develop, Produce and sell Product in accordance with this Agreement and any Product Agreement(s) that may be entered into between the parties from time to time. Article 4 Product Agreement (a) When the parties wish to Develop, Produce and sell a Product, the parties shall enter into Product Agreements(s) with respect to that specific Product the terms of which shall include but not be limited to the following: (i) the content quality standard of the Product; (ii) the Production quality of the Product; (iii) the responsibility and costs for distribution of the Product; (iv) the promotion of the Product; (v) the List Price of the Product; (vi) the wholesale terms of sale of the Product to third parties; and (vii) the payment of money to each party. (b) Any Product Agreement shall form an integral part of this Agreement Article 5 Development of the Product The Developing Party agrees to Develop Product(s) in accordance with this Agreement and the relevant Product Agreement(s). Article 6 Costs in Developing the Product (a) In the case of Product the content of which is primarily in the English language, Party B shall be responsible for all developmental costs but not any payment of money to the authors appointed by Party A (if applicable) incurred up to and including final version of the Product. Any exception for a particular product will be agreed to by both parties in writing. (b) In the case of Product the content of which is primarily in the Chinese language, Party A shall be responsible for all developmental costs (but not any payment of money to the authors appointed by Party B) incurred up to and including final version of the Product. Any exception for a particular product will be agreed to by both parties in writing. Article 7 Consulting in Development of the Product Party B shall regularly consult with Party A during the Development of the Product. Article 8 Assistance with Development Party B may, in the course of Development, request Party A to assist Party B in the Development of the Product by engaging authors to assist in the writing or editing of the Product. Party A agrees to engage authors at its own cost to assist Party B in the writing or editing of the Product. Party A shall only request Party B to assist with the English language elements of the Development and Party B shall only request Party A to assist with the Chinese language elements of the Development. Article 9 Illustrations The cost of producing any illustrations shall be borne by Party A and Party A shall obtain an assignment of copyright to Party A and Party B from the author of the illustrations. Article 10 Production of the Product Party A agrees to produce the Product in accordance with this Agreement and the relevant Product Agreement. Party A shall produce the Product within the number of days specified in each Product Agreement after supplied with the Product as Developed by Party B unless otherwise agreed between the parties in writing. Article 11 Naming Rights Party A undertakes to set the name of the authors (if appropriate), imprint names and logos of both parties in its customary form with equal prominence including Party B's or its subsidiary's URL/Website address on the front and back cover, title page, copyright page, and jacket (if applicable) on every copy of the Product manufactured or licensed to third parties by Party A. Article 12 Cost of Producing the Product Unless the parties agree otherwise in the relevant Product Agreement: Party A shall be solely responsible for Producing and paying all Production costs if the Product is produced for distribution in the Party A Territory. Article 13 Consultation in Production Party A shall, in Production of the Product, consult with Party B on all matters in accordance with this Agreement and the Product Agreement(s). Party A agrees not to produce the Product without the written agreement of Party B as to the final editing, illustration and photography (if applicable), formatting, paper, binding and cover design. Article 14 Quality of the Content of the Product The parties hereby appoint Party B to determine the final quality of the content of the Product. Article 15 Other Costs Except as otherwise provided in Articles 6, 12 and 17 hereof Party A shall be responsible for all other costs incurred in the Party A Territory or in connection with the Product warehoused or sold in the Party A territory including but not limited to inventory control, establishment and operation of order departments, billing, credit and collections, warehousing and shipping to the customer(s). Article 16 Promotional Activities In addition to any obligations relating to promotional activities in a Product Agreement(s), Party A shall also be responsible for carrying out promotion of the Product in any and all book stores, primary and secondary schools, universities, other educational institutions and direct to consumer channels in the PEP Territory Article 17 Promotional Expenses As specified in the Product Agreement(s). Article 18 Taxes Party A shall pay all taxes of any kind, applicable to the sale of the Product imposed or assessed in the PEP Territory. Party B shall be responsible for any applicable taxes on its royalties received from Party A in the PEP Territory unless otherwise specified in the Product Agreement. Article 19 Sale of the Product (a) Both Parties shall have the rights to sell a Product and Party A shall be obliged to sell a Product in the PEP Territory; (b) Any sale of a Product to a third party shall only be carried out after written notice to the other Party as to the quantity of the Product proposed to be sold; (c) Any sale of the Product to a third party shall be at the sale price and in accordance of the terms of sale of the Product as agreed between the parties in the relevant Product Agreement. Article 20 Receiving of Money Party B hereby authorizes and empowers Party A to sell Products and receive all sums for the sale of the Product in accordance with the terms of this Agreement unless otherwise specified in the Product Agreement. Article 21 Payment of Money Party A agrees that any money received by Party A from the sale of a Product shall be shared between the Parties in the proportions as specified in the relevant Product Agreement. Article 22 Statement of Sales (a) Party A shall prepare semi-annual statements of sales detailing all sales of finished product and all sales of copyrights and/or film rights and such statements shall be delivered to Party B within 10 business days following December 31 and June 30 for each calendar year unless otherwise specified in the Product Agreement. (b) Upon reasonable written notice and during Party A's normal business hours, Party B or its authorized representative or appointed auditor shall have the right to examine Party A's records at that place at which they are normally kept, in so far as such records relate to the sales and receipts in respect of the Product. Such examination shall be at the cost of Party B, but in which case there is in excess of 2.5% of the amount due to Party B, the cost of such examination (including the cost of any domestic and international travel and accommodation) shall be borne by Party A. Any amount shown to be due shall be paid forthwith by Party A to Party B unless otherwise specified in the Product Agreement. Article 23 Engagement and Payment of Authors (a) Each party shall, from time to time and within its own discretion, in accordance with the terms hereof, engage its own authors to develop or to assist in the development of a Product and shall obtain an assignment of the copyright from the authors. Any exception for a particular Product will be agreed to by both parties in writing. (b) Each party shall pay the monies due to the authors it has engaged. No party shall have financial responsibility to the authors engaged by the other party. Any exception for a particular Product will be agreed to by both parties in writing. Article 24 Training Assistance After completion of Production of a Product by Party A and subject to an agreement regarding costs, Party B shall, if requested and subject to written confirmation, assist Party A in the training in China of Party A's personnel in marketing and selling of the Product including the setting up and conducting of workshops in China for key educators by Party B's authors unless otherwise specified in the Product Agreement. Article 25 Meetings Abroad During the Development and sale of the Product it will be necessary, from time to time, to hold meetings between personnel of Party A and Party B, authors, editors and production consultants either in Canada or China. The parties will share the expenses equally. Article 26 Approvals Party A agrees to obtain all Approvals from the Chinese Government necessary for the Agreement and any Product Agreement to come into effect and, to allow the sale of Product in China. Article 27 Foreign Exchange Party A agrees that it shall obtain all Approvals necessary for the payment to and shall pay to Party B all sums due in US dollars. When Party A receives sums of money in RMB it agrees that the portion of that sum of money payable to Party B shall, at Party A's expense, be converted to US dollars at the rate for exchange of RMB cash to US dollars cash offered by the Bank of China on the final day of the quarter in which Party B received the sum of money. Article 28 Ownership of Copyright in the Products Party B shall own the copyright in the works written by the authors engaged by it in the Development of the Product except for the Party A Territory, Party B and Party A will jointly own the copyright for the edition published in the PEP Territory as further defined in the Product Agreement(s). Each party shall do all acts necessary so that the copyright is held jointly by Party A and Party B for the edition published in the PEP Territory. For all markets outside the PEP Territory, Party B shall own 100% of the copyright ownership and Party A agrees to provide a duplicate set of Product film or Masters to Party B at cost, if requested in writing unless otherwise specified in the Product Agreement. Article 29 Disposal of Surplus Stock The Parties may agree between them in writing that a Product has ceased to have sufficient sales to justify stockage costs and to sell the remaining stock on hand at a discount price or to divide the remaining stock equally between them. Article 30 Termination (a) A party may terminate this Agreement and the Product Agreement(s) if the other party breaches a material term of this Agreement or Product Agreement(s) and the other party fails to remedy the breach with 30 days of receiving notice by the Party to remedy the breach. (b) Party B may, after Development and Production of a Product, terminate the relevant Product Agreement if Party A is not able to sell a minimum number of copies per title of Product per calendar year as outlined in the attached Product Agreement unless otherwise specified in the Product Agreement. (c) Either party may terminate the Agreement if an event of force majeure exists for more than 60 days. Article 31 Notices All Notices given under this Agreement shall be deemed sufficiently served if sent by both facsimile and registered post to any address given herein or at any other address which such Party shall designate for the receipt of such correspondence. Article 32 Term of this Agreement (a) The Agreement shall commence on the signing hereof and shall be valid for 10 years and if both parties agree, it will be automatically renewed. (b) Any Product Agreement(s) entered between the parties pursuant to this Agreement shall expire 10 years from the official publication date of each Product, which follows the experimental publishing period for each Product unless otherwise specified in the Product Agreement. (c) Upon termination or expiration of this Agreement, the party, which is Party A under a Product Agreement hereby, assigns its copyright in the Product Developed and Produced pursuant to that Product Agreement to Party B under that Product Agreement. Article 33 Force Majeure Neither party shall be liable for any delay or failure to perform arising from any cause such as strikes, acts of God, war and civil unrest or other unforeseen event of a similar nature. Article 34 Independent Contractor Each Party hereto is an independent contractor and is not an agent of the other. Neither Party shall have the power to bind the other without express written consent of the other, had and obtained in each instance. Neither Party shall misrepresent or misstate its status hereunder. Article 35 Compliance with Laws Each Party hereto shall comply with all applicable laws, ordinances, rules, regulations, proclamations and decrees of duly constituted governmental authority. Article 36 Assignment of the Agreement and Project Agreements This Agreement and any Product Agreement(s) entered into pursuant hereto may not be assigned without the prior written consent of the other Party and such consent shall not be unreasonably withheld. The consent of Party A shall not be required to the assignment by Party B of its rights and obligations under this Agreement and the Product Agreement(s) to a wholly owned subsidiary or affiliate of Party B. Article 37 Confidential Information Neither party shall disclose to any person the Confidential Information of the other party. Article 38 Proprietary Rights Without limiting any other representations and warranties, each party represents to the other that no copyright, trademark, trade name or other proprietary right has been or will be infringed in the Development process, Production, sale, delivery or use of the Product(s), and if such infringement is alleged or has or does occur, the Party at fault shall indemnify and hold the other party harmless from all claims, judgments, penalties, damages and expenses arising from such allegations or findings of infringement. Article 39 Entire Agreement This Agreement and the Product Agreement(s) signed pursuant hereto constitute the entire agreement between the parties and supersedes all previous agreements and understandings between the parties in respect of the subject matter hereof and may not be changed except by an amendment in writing duly signed by the Parties. Article 40 Choice of Laws This Agreement shall be governed by and construed in accordance with the laws of the People's Republic of China. Article 41 Dispute Resolution (a) The Parties shall strive to settle any dispute, controversy or claim arising from the interpretation or performance of or in connection with this agreement through friendly consultations. In case no settlement can be reached within sixty (60) days of the submission of the matter by one party to the other party, then such a matter may be submitted to the China International Economic and Trade Arbitration Commission for arbitration in accordance with its rules. (b) The arbitrary panel should consist of three arbitrators, one chosen by each of the parties with the third arbitrator to be selected by the arbitrators but who shall be neither of Chinese nor Canadian nationality. Arbitration shall be conducted in English. The arbitral award shall be final and binding on the parties and shall be enforceable within its terms. Filing it as a judgement in any court having jurisdiction may enforce the award and application may be made to any court for assistance in enforcing the award. The losing party shall pay arbitration expenses (including attorney fees). (c) The parties agree that if it should become necessary for a party to enforce an arbitral award by legal action of any kind, the Party Against which such legal action is taken shall pay all reasonable costs and expenses and legal fees, including but not limited to any cost of additional litigation or arbitration incurred by the party in seeking to enforce the award. Article 42 Representations and Warranties The parties represent and warrant to each other that: (a) It is a duly established and existing legal entity; (b) It has full capacity and authority to execute and deliver the Agreement, to complete the transactions, contemplated hereby and to duly observe and perform all of its obligations herein; (c) Neither the execution and delivery of this Agreement or any Product Agreement(s) nor the completion of transactions hereunder will conflict with our result in a breach of any of the provision of the charter documents or any agreement to which it is bound, nor constitute a default under any of the foregoing or violate any law, rule, regulation, judgment or decree by which it is bound; (d) This Agreement has been duly authorized, executed and delivered by it and constitutes a legal, valid, and binding obligation enforceable against it in accordance with its terms. IN WITNESS WHEREOF, each of the Parties have duly executed this Agreement in duplicate by their duly authorized representatives on the dates set forth below. SIGNED, SEALED AND DELIVERED in the presence of: PEOPLE'S EDUCATION PRESS ___________________________ ) Per: _________________________ Witness ) ) Name: _________________________ ) ) Date: _________________________ ___________________________ ) Per: _________________________ Witness ) ) Name: _________________________ ) ) Date: _________________________ INTERNATIONAL ALPHA MEDIA, INC. ___________________________ ) Per: _________________________ Witness ) ) Name: _________________________ ) ) Date: _________________________ ___________________________ ) Per: _________________________ Witness ) ) Name: _________________________ ) ) Date: _________________________