MASTER AGREEMENT TO DEVELOP, PUBLISH AND SELL PRODUCT


This agreement made the_____ day of August 2000

Between Party A:

PEOPLE'S EDUCATION PRESS of 55 Sha Tan Hou Street, Beijing 100009,
China.

- -and- Party B:

INTERNATIONAL ALPHA MEDIA, INC.(name to be changed to LINGO MEDIA INTERNATIONAL,
INC. a subsidiary of ALPHA COMMUNICATIONS CORP. name to be changed to LINGO
MEDIA INC.) of `Sunstead' 9 Farringdon Close Paradise Heights St. James,
Barbados.

Whereas:

(a)  The parties have an interest in Developing  and Producing  Product for sale
     in the China market;

(b)  The  parties  agree to  co-operate  to  Develop  and  Produce  Products  as
     specified  in the Project  Agreement  that may be entered  into between the
     parties from time to time.

The Parties agree as follows:

Article 1         Definitions

In this agreement and any Product Agreement the following terms shall have the
following meanings:

a    "Agreement" means the present  Agreement,  as amended from time to time, as
     well as all Schedules and Appendices  attached  hereto or which the Parties
     may later agree to attach hereto and any Product  Agreement(s) entered into
     between the Parties;

b    "Alpha  Territory"  means,   unless  otherwise  specified  in  the  product
     agreements, the World market except the PEP Territory;

c    "Approval" means any approval,  authorization,  consent,  waiver,  or other
     similar  official act granted by any Government  Authority and required for
     any matter contemplated by this Agreement;

d    "Confidential  Information" means all information  obtained by or disclosed
     by one party to another that relates to that party's or its customers past,
     present or future research,  development and business activities  including
     the  results  from   performance   of  this  Agreement  but  not  including
     information  previously  known to the  other  party or  within  the  public
     domain;

e    "Cost of Goods Sold" means actual  development costs and hard manufacturing
     costs;

f    "Develop  or  Development"  means the  engagement  of  authors to write the
     content  of the  Product,  and the  giving of  editorial  direction  to the
     writing of the authors;

g    "Developing   Party"  means  that  party  which  is  responsible   for  the
     Development  of a  Product  under a  Product  Agreement,  being  Party B in
     conjunction with Party A;

h    "Finished  Product"  means  printed  books,   duplicated  audio  cassettes,
     duplicated videos,  pressed CD-ROMs,  pressed SVCDs, pressed DVDs and other
     manufactured published product;

i    "Governmental Authority" means any ministry,  department, bureau, office or
     other legally constituted organ of any Government;

J    "Gross Profit" means gross sales less Cost of Goods sold as defined above;



k    "Gross Sales" means total number of units sold multiplied by the list price
     of the product;

l    "List Price" means price printed or marked on the Product;

m    "Net Sales" means Gross Sales less any discounts as specified and agreed to
     in Product Agreement(s);

n    "Parties"  means the parties to this  Agreement as well as their  permitted
     successors and assigns;

o    "PEP  Territory"   means,   unless  otherwise   specified  in  the  Product
     Agreement(s)  the People's  Republic of China not  including  Hong Kong and
     Macau;

p    "Produce or  Production"  means  carrying  out all matters  relating to the
     publication  of the Product  and  necessary  to make the Product  ready for
     shipment to the customer in its final form including but not limited to the
     formatting,  printing,  binding,  cover  design  and supply of the paper or
     duplicating and packaging of the Product;

q    "Producing  Party"  means that party which is  responsible  for  Production
     under a Product Agreement;

r    "Product  Agreement" means an agreement  entered into pursuant to Article 4
     of this Agreement;

s    "Publication"  means  publication  or material in any medium as agreed in a
     Product Agreement;

Article 2         Co-Appointment of Publishers

In addition to the rights and obligations hereunder, Party B appoints and
authorizes Party A to co-operatively publish Product(s) in the PEP Territory
only.

Article 3         Co-Operative Projects

The parties agree to co-operate to Develop, Produce and sell Product in
accordance with this Agreement and any Product Agreement(s) that may be entered
into between the parties from time to time.

Article 4         Product Agreement

(a)      When the parties wish to Develop, Produce and sell a Product, the
         parties shall enter into Product Agreements(s) with respect to that
         specific Product the terms of which shall include but not be limited to
         the following:

         (i)    the content quality standard of the Product;

         (ii)   the Production quality of the Product;

         (iii)  the responsibility and costs for distribution of the Product;

         (iv)   the promotion of the Product;

         (v)    the List Price of the Product;

         (vi)   the wholesale terms of sale of the Product to third parties; and

         (vii)  the payment of money to each party.

(b)      Any Product Agreement shall form an integral part of this Agreement

Article 5         Development of the Product

The Developing Party agrees to Develop Product(s) in accordance with this
Agreement and the relevant Product Agreement(s).



Article 6         Costs in Developing the Product

(a)      In the case of Product the content of which is primarily in the English
         language, Party B shall be responsible for all developmental costs but
         not any payment of money to the authors appointed by Party A (if
         applicable) incurred up to and including final version of the Product.
         Any exception for a particular product will be agreed to by both
         parties in writing.

(b)      In the case of Product the content of which is primarily in the Chinese
         language, Party A shall be responsible for all developmental costs (but
         not any payment of money to the authors appointed by Party B) incurred
         up to and including final version of the Product. Any exception for a
         particular product will be agreed to by both parties in writing.

Article 7         Consulting in Development of the Product

Party B shall regularly consult with Party A during the Development of the
Product.

Article 8         Assistance with Development

Party B may, in the course of Development, request Party A to assist Party B in
the Development of the Product by engaging authors to assist in the writing or
editing of the Product. Party A agrees to engage authors at its own cost to
assist Party B in the writing or editing of the Product. Party A shall only
request Party B to assist with the English language elements of the Development
and Party B shall only request Party A to assist with the Chinese language
elements of the Development.

Article 9         Illustrations

The cost of producing any illustrations shall be borne by Party A and Party A
shall obtain an assignment of copyright to Party A and Party B from the author
of the illustrations.

Article 10        Production of the Product

Party A agrees to produce the Product in accordance with this Agreement and the
relevant Product Agreement. Party A shall produce the Product within the number
of days specified in each Product Agreement after supplied with the Product as
Developed by Party B unless otherwise agreed between the parties in writing.

Article 11        Naming Rights

Party A undertakes to set the name of the authors (if appropriate), imprint
names and logos of both parties in its customary form with equal prominence
including Party B's or its subsidiary's URL/Website address on the front and
back cover, title page, copyright page, and jacket (if applicable) on every copy
of the Product manufactured or licensed to third parties by Party A.

Article 12        Cost of Producing the Product

Unless the parties agree otherwise in the relevant Product Agreement:

Party A shall be solely responsible for Producing and paying all Production
costs if the Product is produced for distribution in the Party A Territory.

Article 13        Consultation in Production

Party A shall, in Production of the Product, consult with Party B on all matters
in accordance with this Agreement and the Product Agreement(s). Party A agrees
not to produce the Product without the written agreement of Party B as to the
final editing, illustration and photography (if applicable), formatting, paper,
binding and cover design.

Article 14        Quality of the Content of the Product

The parties hereby appoint Party B to determine the final quality of the content
of the Product.



Article 15        Other Costs

Except as otherwise provided in Articles 6, 12 and 17 hereof Party A shall be
responsible for all other costs incurred in the Party A Territory or in
connection with the Product warehoused or sold in the Party A territory
including but not limited to inventory control, establishment and operation of
order departments, billing, credit and collections, warehousing and shipping to
the customer(s).

Article 16        Promotional Activities

In addition to any obligations relating to promotional activities in a Product
Agreement(s), Party A shall also be responsible for carrying out promotion of
the Product in any and all book stores, primary and secondary schools,
universities, other educational institutions and direct to consumer channels in
the PEP Territory

Article 17        Promotional Expenses

As specified in the Product Agreement(s).

Article 18        Taxes

Party A shall pay all taxes of any kind, applicable to the sale of the Product
imposed or assessed in the PEP Territory. Party B shall be responsible for any
applicable taxes on its royalties received from Party A in the PEP Territory
unless otherwise specified in the Product Agreement.


Article 19        Sale of the Product

(a)  Both  Parties  shall have the rights to sell a Product and Party A shall be
     obliged to sell a Product in the PEP Territory;

(b)  Any sale of a Product to a third  party  shall  only be  carried  out after
     written  notice  to the  other  Party  as to the  quantity  of the  Product
     proposed to be sold;

(c)  Any sale of the  Product to a third party shall be at the sale price and in
     accordance  of the  terms of sale of the  Product  as  agreed  between  the
     parties in the relevant Product Agreement.

Article 20        Receiving of Money

Party B hereby authorizes and empowers Party A to sell Products and receive all
sums for the sale of the Product in accordance with the terms of this Agreement
unless otherwise specified in the Product Agreement.

Article 21        Payment of Money

Party A agrees that any money received by Party A from the sale of a Product
shall be shared between the Parties in the proportions as specified in the
relevant Product Agreement.

Article 22        Statement of Sales

(a)      Party A shall prepare semi-annual statements of sales detailing all
         sales of finished product and all sales of copyrights and/or film
         rights and such statements shall be delivered to Party B within 10
         business days following December 31 and June 30 for each calendar year
         unless otherwise specified in the Product Agreement.

(b)      Upon reasonable written notice and during Party A's normal business
         hours, Party B or its authorized representative or appointed auditor
         shall have the right to examine Party A's records at that place at
         which they are normally kept, in so far as such records relate to the
         sales and receipts in respect of the Product. Such examination shall be
         at the cost of Party B, but in which case there is in excess of 2.5% of
         the amount due to Party B, the cost of such examination (including the
         cost of any domestic and international travel and accommodation) shall
         be borne by Party A. Any amount shown to be due shall be paid forthwith
         by Party A to Party B unless otherwise specified in the Product
         Agreement.


Article 23        Engagement and Payment of Authors

(a)      Each party shall, from time to time and within its own discretion, in
         accordance with the terms hereof, engage its own authors to develop or
         to assist in the development of a Product and shall obtain an
         assignment of the copyright from the authors. Any exception for a
         particular Product will be agreed to by both parties in writing.

(b)      Each party shall pay the monies due to the authors it has engaged. No
         party shall have financial responsibility to the authors engaged by the
         other party. Any exception for a particular Product will be agreed to
         by both parties in writing.

Article 24        Training Assistance

After completion of Production of a Product by Party A and subject to an
agreement regarding costs, Party B shall, if requested and subject to written
confirmation, assist Party A in the training in China of Party A's personnel in
marketing and selling of the Product including the setting up and conducting of
workshops in China for key educators by Party B's authors unless otherwise
specified in the Product Agreement.

Article 25        Meetings Abroad

During the Development and sale of the Product it will be necessary, from time
to time, to hold meetings between personnel of Party A and Party B, authors,
editors and production consultants either in Canada or China. The parties will
share the expenses equally.

Article 26        Approvals

Party A agrees to obtain all Approvals from the Chinese Government necessary for
the Agreement and any Product Agreement to come into effect and, to allow the
sale of Product in China.

Article 27        Foreign Exchange

Party A agrees that it shall obtain all Approvals necessary for the payment to
and shall pay to Party B all sums due in US dollars. When Party A receives sums
of money in RMB it agrees that the portion of that sum of money payable to Party
B shall, at Party A's expense, be converted to US dollars at the rate for
exchange of RMB cash to US dollars cash offered by the Bank of China on the
final day of the quarter in which Party B received the sum of money.

Article 28        Ownership of Copyright in the Products

Party B shall own the copyright in the works written by the authors engaged by
it in the Development of the Product except for the Party A Territory, Party B
and Party A will jointly own the copyright for the edition published in the PEP
Territory as further defined in the Product Agreement(s).

Each party shall do all acts necessary so that the copyright is held jointly by
Party A and Party B for the edition published in the PEP Territory. For all
markets outside the PEP Territory, Party B shall own 100% of the copyright
ownership and Party A agrees to provide a duplicate set of Product film or
Masters to Party B at cost, if requested in writing unless otherwise specified
in the Product Agreement.

Article 29        Disposal of Surplus Stock

The Parties may agree between them in writing that a Product has ceased to have
sufficient sales to justify stockage costs and to sell the remaining stock on
hand at a discount price or to divide the remaining stock equally between them.

Article 30        Termination

(a)  A party may terminate  this Agreement and the Product  Agreement(s)  if the
     other  party  breaches  a  material  term  of  this  Agreement  or  Product
     Agreement(s) and the other party fails to remedy the breach with 30 days of
     receiving notice by the Party to remedy the breach.


(b)  Party B may, after  Development and Production of a Product,  terminate the
     relevant Product  Agreement if Party A is not able to sell a minimum number
     of  copies  per title of  Product  per  calendar  year as  outlined  in the
     attached  Product  Agreement  unless  otherwise  specified  in the  Product
     Agreement.

(c)  Either  party may  terminate  the  Agreement  if an event of force  majeure
     exists for more than 60 days.

Article 31        Notices

All Notices given under this Agreement shall be deemed sufficiently served if
sent by both facsimile and registered post to any address given herein or at any
other address which such Party shall designate for the receipt of such
correspondence.

Article 32        Term of this Agreement

(a)  The Agreement  shall  commence on the signing hereof and shall be valid for
     10 years and if both parties agree, it will be automatically renewed.

(b)  Any Product  Agreement(s)  entered  between  the  parties  pursuant to this
     Agreement shall expire 10 years from the official  publication date of each
     Product, which follows the experimental  publishing period for each Product
     unless otherwise specified in the Product Agreement.

(c)  Upon termination or expiration of this Agreement, the party, which is Party
     A under a Product  Agreement  hereby,  assigns its copyright in the Product
     Developed and Produced  pursuant to that Product Agreement to Party B under
     that Product Agreement.


Article 33        Force Majeure

Neither party shall be liable for any delay or failure to perform arising from
any cause such as strikes, acts of God, war and civil unrest or other unforeseen
event of a similar nature.

Article 34        Independent Contractor

Each Party hereto is an independent contractor and is not an agent of the other.
Neither Party shall have the power to bind the other without express written
consent of the other, had and obtained in each instance. Neither Party shall
misrepresent or misstate its status hereunder.

Article 35        Compliance with Laws

Each Party hereto shall comply with all applicable laws, ordinances, rules,
regulations, proclamations and decrees of duly constituted governmental
authority.

Article 36        Assignment of the Agreement and Project Agreements

This Agreement and any Product Agreement(s) entered into pursuant hereto may not
be assigned without the prior written consent of the other Party and such
consent shall not be unreasonably withheld. The consent of Party A shall not be
required to the assignment by Party B of its rights and obligations under this
Agreement and the Product Agreement(s) to a wholly owned subsidiary or affiliate
of Party B.

Article 37        Confidential Information

Neither party shall disclose to any person the Confidential Information of the
other party.

Article 38        Proprietary Rights

Without limiting any other representations and warranties, each party represents
to the other that no copyright, trademark, trade name or other proprietary right
has been or will be infringed in the Development process, Production, sale,
delivery or use of the Product(s), and if such infringement is alleged or has or
does occur, the Party at fault shall indemnify and hold the other party harmless
from all claims, judgments, penalties, damages and expenses arising from such
allegations or findings of infringement.



Article 39        Entire Agreement

This Agreement and the Product Agreement(s) signed pursuant hereto constitute
the entire agreement between the parties and supersedes all previous agreements
and understandings between the parties in respect of the subject matter hereof
and may not be changed except by an amendment in writing duly signed by the
Parties.

Article 40        Choice of Laws

This Agreement shall be governed by and construed in accordance with the laws of
the People's Republic of China.

Article 41        Dispute Resolution

(a)  The  Parties  shall  strive to settle  any  dispute,  controversy  or claim
     arising from the  interpretation  or performance  of or in connection  with
     this agreement through friendly consultations. In case no settlement can be
     reached within sixty (60) days of the submission of the matter by one party
     to the  other  party,  then  such a matter  may be  submitted  to the China
     International  Economic and Trade Arbitration Commission for arbitration in
     accordance with its rules.

(b)  The arbitrary panel should consist of three arbitrators, one chosen by each
     of the parties with the third  arbitrator to be selected by the arbitrators
     but who shall be neither of Chinese nor Canadian  nationality.  Arbitration
     shall be  conducted  in  English.  The  arbitral  award  shall be final and
     binding on the parties and shall be enforceable within its terms. Filing it
     as a judgement in any court having  jurisdiction  may enforce the award and
     application may be made to any court for assistance in enforcing the award.
     The losing party shall pay arbitration expenses (including attorney fees).

(c)  The parties agree that if it should become necessary for a party to enforce
     an arbitral award by legal action of any kind, the Party Against which such
     legal action is taken shall pay all reasonable costs and expenses and legal
     fees,  including  but not limited to any cost of  additional  litigation or
     arbitration incurred by the party in seeking to enforce the award.

Article 42        Representations and Warranties

The parties represent and warrant to each other that:

(a)  It is a duly established and existing legal entity;

(b)  It has full capacity and authority to execute and deliver the Agreement, to
     complete  the  transactions,  contemplated  hereby and to duly  observe and
     perform all of its obligations herein;

(c)  Neither  the  execution  and  delivery  of this  Agreement  or any  Product
     Agreement(s)  nor the  completion of  transactions  hereunder will conflict
     with  our  result  in a  breach  of  any of the  provision  of the  charter
     documents or any agreement to which it is bound,  nor  constitute a default
     under any of the foregoing or violate any law, rule,  regulation,  judgment
     or decree by which it is bound;

(d)  This Agreement has been duly  authorized,  executed and delivered by it and
     constitutes a legal,  valid, and binding obligation  enforceable against it
     in accordance with its terms.



IN WITNESS WHEREOF, each of the Parties have duly executed this Agreement in
duplicate by their duly authorized representatives on the dates set forth below.



SIGNED, SEALED AND DELIVERED in the presence of:

                                           PEOPLE'S EDUCATION PRESS



___________________________       ) Per:     _________________________
Witness                           )
                                  )
                                    Name:    _________________________
                                  )
                                  ) Date:    _________________________



___________________________       ) Per:     _________________________
Witness                           )
                                  )
                                   Name:     _________________________
                                  )
                                  ) Date:    _________________________




                                  INTERNATIONAL  ALPHA  MEDIA, INC.



___________________________       ) Per:    _________________________
Witness                           )
                                  ) Name:   _________________________
                                  )
                                  ) Date:   _________________________



___________________________       ) Per:    _________________________
Witness                           )
                                  ) Name:   _________________________
                                  )
                                  ) Date:   _________________________