As filed with the Securities and Exchange Commission on July 25, 1997
                                                           Registration No. 333-

                       SECURITIES AND EXCHANGE COMMISSION
                               Washington DC 20549

                                    FORM SB-2
                             REGISTRATION STATEMENT
                        UNDER THE SECURITIES ACT OF 1933
                                      -----
                       PLAY CO. TOYS & ENTERTAINMENT CORP.
        (Exact name of Small Business Issuer as specified in its Charter)

Delaware                            2330                              95-3024222
(State of                     (Primary standard industrial       I.R.S. employer
Incorporation)                classification code)            identification No.

                               550 Rancheros Drive
                          San Marcos, California 92069
               (Address and telephone number of Principal Offices)

                            Richard Brady, President
                               550 Rancheros Drive
                             San Marcos, California
                                 (760) 471-4505
                       (Name, address and telephone number
                          of agent for service) Copies
To:
David S. Klarman, Esq.                       Eric Kloper, Esq.
Klarman & Associates                         315 West 57th Street
2694 Bishop Drive                            Suite 8E
San Ramon, CA 94583                          New York, NY 10019
(510) 830-8801                               (212) 581-9278
(212) 830-8821 (fax)                         (212) 489-7451 (fax)

Approximate  date of  commencement  of proposed  sale to the public:  As soon as
practicable after this Registration Statement becomes effective.

If any of the  securities  on  this  Form  are to be  offered  on a  delayed  or
continuous basis pursuant to Rule 415 under the Securities Act of 933, check the
following box [X]

If this Form is filed to register additional securities for an offering pursuant
to Rule 462(b) under the Securities Act, please check the following box and list
the Securities Act  registration  number of the earlier  effective  registration
statement for the same offering. [ ]

If this Form is a  post-effective  amendment filed pursuant to Rule 462(c) under
the Securities  Act,  please check the following box and list the Securities Act
registration number of the earlier effective registration statement for the same
offering. [ ]

     If delivery of a  prospectus  is expected to be made  pursuant to Rule 434,
please check the following box. [ ]




The Registrant hereby amends this  Registration  Statement on such date or dates
as may be necessary to delay its effective date until the Registrant  shall file
a further amendment which specifically  states that this Registration  Statement
shall  thereafter  become  effective  in  accordance  with  Section  8(a) of the
Securities  Act of  1933  or  until  the  Registration  Statement  shall  become
effective on such date as the Commission,  acting pursuant to said Section 8(a),
may determine.



                         CALCULATION OF REGISTRATION FEE




====================================================================================================================================
  Title of each class                                         Proposed maximum            Proposed maximum             Amount of
    of securities                       Amount to be           offering price               aggregate                 registration
  to be registered                       registered             per Unit (1)              Offering price(1)               fee(2)
- ------------------------------------------------------------------------------------------------------------------------------------
                                                                                                                   
Series E Preferred Stock,
$.01 par value                          750,000                   $4.00               $ 3,000,000                       $ 1,034.40
- ------------------------------------------------------------------------------------------------------------------------------------
Series E Preferred Stock                1,500,000
Purchase Warrants                                                 .10                   150,000                         51.72
- ------------------------------------------------------------------------------------------------------------------------------------
Series E Preferred Stock,               1,500,000
$.01 par value(3)                                                 5.00                 7,500,000                        2,586.00
- ------------------------------------------------------------------------------------------------------------------------------------
Series E Preferred Stock,
$.01 par value(4)                       250,000                   4.00                 1,000,000                        344.80
====================================================================================================================================
Series E Preferred  Stock
Purchase Warrants(5)                    500,000                   .10                  50,000                           17.24
====================================================================================================================================
Series E Preferred Stock,
$.01 par value(6)                       500,000                   5.00                 2,500,000                        862.00
====================================================================================================================================
Totals...........                                                                         $14,200,000                   $4,896.16
====================================================================================================================================



     (1) Total estimated  solely for the purpose of determining the registration
fee.

     (2) Calculated pursuant to Rule 457(a) based on a bona fide estimate of the
maximum Offering price.

     (3)  Issuable   upon   exercise  of  the   Warrants,   together  with  such
indeterminate  number  of  securities  as  may  be  issuable  by  reason  of the
anti-dilution provisions contained therein.

     (4) Shares of Series E Preferred Stock being offered by a certain  "Selling
Securityholder"  which may be sold from time to time,  subject  to a 90 day lock
up. See "Principal Securityholders."

     (5) Represents Warrants being offered by the Selling  Securityholder  which
may be sold  from  time to time,  subject  to a 90 day lock up.  See  "Principal
Securityholders."

     (6)  Represents  the resale of shares of Series E Stock  issuable  upon the
exercise of Warrants owned by the Selling  Securityholder either (i) pursuant to
the Selling  Securityholder's  exercise of such  Warrants  and the resale of the
shares issued pursuant thereto; or (ii) pursuant to the exercise of the Warrants
by a purchaser  thereof and the resale of the shares  issued  pursuant  thereto,
together  with such  indeterminate  number of  securities  as may be issuable by
reason of anti-dilution provisions contained therein.



                                      -ii-







                 Cross Reference Sheet Pursuant to Rule 404 (a)
                      Showing the Location In Prospectus of
                   Information Required by Items of Form SB-2




                                                                             
     Item in Form SB-2                                                          Prospectus Caption

 1.  Front of Registration
     Statement and Outside Front
     Cover Page of Prospectus                                                   Cover Page and Cover Page of Registration Statement

 2.  Inside Front and Outside
     Back Cover Pages of
     Prospectus                                                                 Continued Cover Page, Table of Contents

 3.  Summary Information and                                                    Prospectus Summary, Risk Factors, Summary
     Risk Factors                                                               Financial Information

 4.  Use of Proceeds                                                            Use of Proceeds

 5.  Determination of Offering
     Price                                                                      Cover Page, Underwriting, Risk Factors

 6.  Dilution                                                                   Risk Factors

 7.  Selling Securityholders                                                    Not Applicable

 8.  Plan of Distribution                                                       Cover Page, Underwriting

 9.  Legal Proceedings                                                          Business

10.  Directors, Executive Officers,
     Promoters, and Certain Control
     Persons                                                                    Management

11.  Security Ownership of
     Certain Beneficial Owners                                                  Principal Securityholders
     and Management

12.  Description of Securities                                                  Description of Securities




                                      -iii-




13.  Interest of Named Experts
     and Counsel                                                                Legal Opinions, Experts


14.  Disclosure of Commission Position                                          Management and Item 24. Indemnification
     on Securities Act Liabilities                                              Officers and Directors

15.  Organization Within Five Years                                             Prospectus Summary, Business, Principal
                                                                                Securityholders, Certain Relationships and Related
                                                                                Transactions, Risk Factors

16.  Description of Business                                                    Business

17.  Management's Discussion
     and Analysis or Plan of Operation                                          Management's Discussion and Analysis of Financial
                                                                                Condition and Results of Operations

18.  Description of Property                                                    Business

19.  Certain Relationships and Related
     Transactions                                                               Certain Relationships and Related Transactions

20.  Market for Common Equity                                                   Not Applicable
     and Related Stockholder
     Matters

21.  Executive Compensation                                                     Management

22.  Financial Statements                                                       Financial Statements

23.  Changes in and Disagreements                                               Business
     with Accountants and Financial
     Disclosure


                                      -iv-







         Preliminary prospectus subject to completion, dated July , 1997
                                   PROSPECTUS
                       PLAY CO. TOYS & ENTERTAINMENT CORP.
         750,000 Shares Series E Preferred Stock and 1,500,000 Warrants
         250,000 Shares of Series E Preferred Stock and 500,000 Warrants
                       Offered by a Selling Securityholder

     This Prospectus  relates to an offering (the  "Offering") of 750,000 shares
(the  "Shares") of the Series E Preferred  Stock,  par value $.01 per share (the
"Series E Stock"),  of Play Co. Toys &  Entertainment  Corp. (the "Company") and
1,500,000  redeemable  Series E Stock purchase  warrants (the "Warrants")  being
sold by the Company  through the  Underwriter  in this  Offering.  Each  Warrant
entitles the holder thereof to purchase one share of Series E Preferred Stock at
a price of $5.00 for a period of four  years  commencing  one year from the date
the Offering closes (the "Closing Date"). An additional 250,000 shares of Series
E Stock and 500,000  Warrants may be sold from time to time by a certain selling
securityholder  (the  Selling  Securityholder"),  subject  to a 90 day  lock  up
agreement  commencing on the Closing  Date.  The Company will not receive any of
the proceeds from the sale of any securities sold by the Selling Securityholder.
Each share of the Series E Stock is  convertible,  at the option of the  holder,
two years from  issuance,  into six shares of the Company's  Common  Stock,  par
value $0.01 per share.  The Warrants are  redeemable by the Company at any time,
commencing  one year from the Closing  Date,  upon 30 days' prior  notice,  at a
redemption  price of $.05 each,  provided  that the closing bid quotation of the
Series E Stock for at least 20 consecutive trading days, ending on the third day
prior to the date on which the Company gives  notice,  has been at least 170% of
the exercise  price of the Warrants  being  redeemed.  The Warrants  will remain
exercisable during the 30 day notice period. The Series E Stock and the Warrants
(sometimes  collectively referred to as the "Securities") offered hereby will be
separately tradable  immediately upon issuance and may be purchased  separately.
Investors will not be required to purchase shares of Series E Stock and Warrants
together or in any particular ratio.

         The Securities offered hereby are being offered by the Underwriter on a
"best-efforts, all or none" basis during an initial period of 90 days, which may
be extended for an additional 90 days.  Pending the sale of the Securities,  all
proceeds from the sale of the  Securities  offered hereby will be deposited in a
non-interest  bearing escrow account at Gotham Bank of New York.  Unless all the
Securities  are sold  within  90 days  from the date of this  Prospectus  (which
period may be extended for an additional 90 days by agreement of the Underwriter
and the Company),  the Offering will  terminate,  and all funds will be returned
promptly to the  subscribers by the escrow agent without  deduction or interest.
During the 90 day  selling  period  (and 90 day  extension,  if any),  potential
purchasers will not have the opportunity to have their funds returned. See "Risk
Factors" and "Underwriting."

         THE SECURITIES OFFERED HEREBY INVOLVE A HIGH DEGREE OF RISK AND
                  IMMEDIATE SUBSTANTIAL DILUTION TO INVESTORS.
                               SEE "RISK FACTORS."

          THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE
           SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES
           COMMISSION, NOR HAS THE COMMISSION OR ANY STATE SECURITIES
             COMMISSION PASSED UPON THE ACCURACY OR ADEQUACY OF THIS
               PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A
                                CRIMINAL OFFENSE.








=================================================================================================================
                                       Price to                    Discounts and              Proceeds to
                                       Public(1)                  Commission (1)            the Company (2)
- -----------------------------------------------------------------------------------------------------------------
                                                                                          
Per Share..........                      $4.00                         $0.40                     $3.60
- -----------------------------------------------------------------------------------------------------------------
Per Warrant.......                       $0.10                         $0.01                     $0.09
- -----------------------------------------------------------------------------------------------------------------
Total (3)...........                  $3,150,000                     $315,000                  $2,835,000
=================================================================================================================



     (1) All proceeds from subscriptions for the Securities will be deposited in
a non-interest  bearing escrow account at Gotham Bank of New York. If all of the
Securities  are not  subscribed for within 90 days (which period may be extended
for an additional 90 days),  all funds  received  promptly will be refunded,  in
full,  to  subscribers,  without  interest or deduction,  in accordance  with an
escrow agreement with Gotham Bank of New York.

     (2)  Does  not  include  additional  compensation  to be  received  by  the
Underwriter,  including (i) a  non-accountable  expense allowance equal to 3% of
the  gross  proceeds  of the  Offering  and (ii) a right of first  refusal  with
respect to certain  future  financings  for three  years.  The  Company has also
agreed to indemnify  the  Underwriter  against  certain  liabilities,  including
liabilities  under the  Securities  Act of 1933,  as amended  (the  "Act").  See
"Underwriting."

     (3) Before deduction of expenses of the Offering,  all of which are payable
by  the  Company,  estimated  at  $335,000,  which  includes  the  Underwriter's
non-accountable  expense  allowance  as  well  as  filing,  legal,   accounting,
printing, and other costs and expenses.

                          WEST AMERICA SECURITIES CORP.
              The date of this Prospectus is _______________, 1997




         Prior to this Offering,  there has been a limited public market for the
Company's  Common Stock and no market for the Series E Stock and  Warrants.  The
Company's Common Stock is listed on the Nasdaq SmallCap Stock Market  ("Nasdaq")
under the symbol  "PLCO." There can be no assurance that any market will develop
or that if  developed,  such market will be sustained  for any of the  Company's
Securities  for any period of time.  The  Company has applied for listing of the
shares  of Series E Stock  and  Warrants  on  Nasdaq  and on the  Pacific  Stock
Exchange  under the  symbols  "______"  and  "____W,"  and  "____"  and "___ W,"
respectively,  although  no  assurance  can be given as to whether  either  such
listing  will be obtained.  Quotation on Nasdaq or listing on the Pacific  Stock
Exchange  does not imply that a meaningful  sustained  market for the  Company's
Securities will develop or that if developed,  such market will be sustained for
any period of time. In the absence of a listing on either Nasdaq or an exchange,
the Company's  Securities will be available for trading in the  over-the-counter
market on the OTC  Bulletin  Board.  The  offering  price of the  shares and the
offering  price and  exercise  price of the  Warrants  have been  determined  in
negotiations  between the Company and the  Underwriter on an arbitrary basis and
bear no direct  relationship to the assets,  earnings,  or any other  recognized
criteria of value.  The prices  should in no event,  however,  be regarded as an
indication  of any future  market price of the Series E Stock or the Warrants or
shares of Series E Stock underlying same. See "Risk Factors."

         The Securities are being offered by the  Underwriter  named herein,  as
agent for the Company,  subject to prior sale when,  as, and if accepted by same
and  subject to certain  legal  matters to be approved by counsel and to certain
other conditions. The Company and the Underwriter reserve the right to withdraw,
cancel, or modify the Offering and to reject any order in whole or in part.

         ALL PAYMENT FOR THE SERIES E STOCK AND WARRANTS OFFERED HEREBY SHALL BE
MADE BY CHECK PAYABLE TO "GOTHAM BANK OF NEW YORK, AS ESCROW AGENT FOR PLAY CO.
TOYS & ENTERTAINMENT CORP."

                              AVAILABLE INFORMATION

         The Company has filed with the Securities and Exchange  Commission (the
"Commission")  a  Registration  Statement on Form SB-2 under the  Securities Act
with  respect  to the  shares  of  Series E Stock  and  Warrants  to which  this
Prospectus relates. As permitted by the rules and regulations of the Commission,
this  Prospectus  does  not  contain  all of the  information  set  forth in the
Registration Statement.  For further information with respect to the Company and
the Securities offered hereby,  reference is made to the Registration Statement,
including the exhibits thereto,  which may be copied and inspected at the Public
Reference Section of the Commission at its principal office at 450 Fifth Street,
N.W., Washington, D.C. 20549.

         The  Company's  fiscal  year end is March 31. The Company is subject to
the informational  reporting  requirements of the Exchange Act and in accordance
therewith files periodic reports,  proxy statements,  and other information with
the  Commission.  The Company  distributes  to its  stockholders  annual reports
containing  audited  financial  statements,  together  with  an  opinion  by its
independent certified public accountants.  In addition,  the Company may, in its
discretion,  furnish  quarterly  reports to  stockholders  containing  unaudited
financial information for the first three quarters of each year.





                               PROSPECTUS SUMMARY

         The following  summary is intended to set forth certain pertinent facts
and  highlights  from  material  contained in the body of this  Prospectus.  The
summary is qualified in its entirety by the detailed  information  and financial
statements  appearing elsewhere in this Prospectus.  Unless otherwise indicated,
the  information in this  Prospectus  gives effect to the 1-for-3  reverse stock
split in July 1997.

          Play Co. Toys &  Entertainment  Corp.  ("the  Company") was founded in
1974,  at which  time it  operated  one store  under  the name Play Co.  Toys in
Escondido, California. The Company now operates seventeen stores - not including
the four stores which have been  temporarily  closed  pending the earlier of the
holiday season or the Company's  release from its lease  obligations  therefor -
throughout Southern California in the Los Angeles, Orange, San Diego, Riverside,
and San Bernadino Counties. Prior to its corporate restructuring in 1996 and its
acquisition of Toys International  ("Toys") in January 1997, the Company,  which
was a retailer of children's and adult toys, games, and hobby products, operated
stores which averaged  approximately 10,000 square feet in size and were located
in highly trafficked strip shopping centers.  These stores ("Company Originals")
sell traditional and promotional toys.

         In the beginning of 1996, the Company redefined its corporate goals and
philosophy,  changing  its  focus  from  the  sale  of  solely  promotional  and
traditional  toys to the sale of educational,  new electronic  interactive,  and
specialty  and  collectible  toys and items.  In light of its new focus,  during
fiscal 1997, the Company redesigned three of its Company Originals, opened a new
flagship store in Santa Clarita,  and acquired three Toys stores. In conformance
with its new goals,  the  Company's new stores ("the  Contemporaries")  shall be
smaller  (3,500 to 5,200 square feet in size) and shall  operate in  "exclusive"
highly  trafficked  malls rather than in strip shopping  centers.  The Company's
Toys stores and  Contemporaries  are expected to produce  improved gross profits
since,  in addition to  carrying  their  historical  inventory  of lower  margin
promotional  toys, they shall sell educational and electronic  interactive games
and toys, specialty products, and collector's toys, which generally carry higher
gross margins.

         The  Company   proposes  to  redesign   six  Company   Originals   into
Contemporaries  and open an additional nine locations by the end of fiscal 1999.
The Company  estimates that four of the  additional  locations will be opened by
the end of calendar year 1997 and the remaining new locations  will be opened by
the end of  calendar  year  1998.  The  Company  excepts  to  have  twenty-eight
locations by the end of fiscal 1999.  In order to continue to adjust to consumer
preferences,  the  Company  shall  take a  proactive  approach  by  continuously
reviewing each  individual  store's sales history and prospects on an individual
basis to decide on the appropriate product mix.

         The Company's executive offices are located at 550 Rancheros Drive, San
Marcos, California 92069; the Company's phone number is (760) 471-4505.






                                The Offering (1)

Securities Offered (2):           750,000 shares of Series E Stock and 1,500,000
                               Warrants being offered by the Company. The Series
                                     E Stock and Warrants offered hereby will be
                               separately tradable immediately upon issuance and
                              may be purchased separately. Investors will not be
                               required to purchase the shares of Series E Stock
                               and Warrants together or in any particular ratio.

Price per Share                                                            $4.00
Price per Warrant                                                         $  .10

Securities Outstanding
Prior to the Offering (3):

         Series E Stock                                         3,450,570 shares
         Common Stock                                           4,103,519 shares
         Warrants                                                        500,000

Securities Outstanding
After the Offering:

         Series E Stock                                         4,200,570 shares
         Common Stock                                           4,103,519 shares
         Warrants                                                      2,000,000

 Use                                                 Of   Proceeds:    The   net
                                                     proceeds of this  Offering,
                                                     estimated  at   $2,500,000,
                                                     will be used to continue to
                                                     implement   the   Company's
                                                     re-direction,   by  opening
                                                     five   additional   stores,
                                                     redesigning   six  existing
                                                     stores to the Company's new
                                                     format   and  for   working
                                                     capital.
                                                     See "Use of Proceeds."

Risk Factors                   An investment in the Securities offered hereby is
                                     highly speculative and involves potentially
                          substantial dilution. The statements contained in this
                               Prospectus which are not historical facts contain
                              forward looking information with respect to plans,
                                      projections, or future performances of the
                               Company, the occurrences of which involve certain
                           risks and uncertainties as detailed herein. See "Risk
                                                                       Factors."









NASDAQ Symbols(4)                                  Common Stock.............PLCO
                                                  Series E Stock................
                                              Warrants.....................PLCOW


Pacific Stock Exchange Symbols (4)               Common Stock.............______
                                            Series E Stock................______
                                             Warrants.....................______


     (1) Unless  otherwise  indicated,  no effect is given in this Prospectus to
the  issuance of (i)  1,500,000  shares of Series E Stock  reserved for issuance
upon the  exercise of the  Warrants;  (ii) the  conversion  of any shares of the
Series E Stock  into  Common  Stock;  and (iii)  50,000  shares of Common  Stock
reserved for issuance under the Company's Stock Option Plan.

     (2) Does not  include an  additional  250,000  shares of Series E Stock and
500,000   Warrants  which  may  be  sold  from  time  to  time  by  the  Selling
Securityholder,   subject  to  a  90  day  lock  up  agreement.  See  "Principal
Securityholders."

     (3)  Includes  250,000  shares of the Series E Stock and  500,000  Warrants
purchased in June 1997 pursuant to a subscription agreement dated June 30, 1997.

     (4) The  Company's  Common  Stock is listed on Nasdaq,  and the Company has
filed an application for quotation of the Series E Stock and Warrants on Nasdaq.
In  addition,  the  Company  has filed an  application  with the  Pacific  Stock
Exchange to have its Securities  listed thereon.  Quotation on Nasdaq and/or the
Pacific Stock  Exchange does not imply that a meaningful,  sustained  market for
the Company's  Securities has or will develop. In addition,  continued inclusion
on Nasdaq  and/or the Pacific Stock  Exchange is subject to certain  maintenance
criteria.  The  failure to meet  these  maintenance  criteria  in the future may
result in the  discontinuance  of the listing of the Company's  Securities which
may have an adverse effect on the market for the Company's Securities. See "Risk
Factors."





Summary Financial Data:

The following  discussion and analysis  should be read in  conjunction  with the
financial statements and notes thereto appearing elsewhere in this Prospectus.



                                    March 31,

                                                       1994            1995             1996            1997

         Balance Sheet Data:

                                                                                                      
Working Capital (deficiency) ........................   $   (102,132)   $  1,805,396    $     46,589    $ (1,570,486)
Total Assets ........................................      9,005,405      11,119,692       9,213,104       9,378,618
Total Current Liabilities ...........................      7,094,257       7,298,136       6,673,570       8,148,657
Long-term obligations ...............................         99,274         140,218         726,007         226,925
Redeemable preferred stock ..........................        929,380         242,275          87,680            --
Stockholders' equity ................................        882,494       3,439,063       1,725,847       1,003,036
Common stock dividends ..............................           --              --              --              --

                                   Year Ended
                                    March 31,

                                                        1994            1995            1996            1997

Operating Data:

Net sales ...........................................   $ 21,756,847    $ 25,374,722    $ 21,230,853    $ 19,624,276
Cost of sales .......................................     15,001,015      16,704,757      15,132,895      13,669,104
Gross Profit ........................................  ($) 8,669,965       6,755,832       6,097,958       5,955,172
                  (%) ...............................          34.16           31.05           28.72           30.34
Operating expenses ..................................      8,489,222       9,292,632       9,105,515       8,881,438
Net loss ............................................      1,631,775         875,788       3,542,715       3,584,881
Loss per common share(1) ............................         (1.69)          (0.87)          (2.77)          (1.29)
Average shares outstanding(1) .......................        966,322       1,011,284       1,287,843       2,791,876


     (1) Adjusted for effects of 1-for-3 split of Common Stock in July 1997.



                                  RISK FACTORS

         The Securities offered hereby are speculative and involve a high degree
of risk. In addition to the other information contained in this Prospectus,  the
following  factors  regarding risks  associated with the Company's  Business and
risks related to the Offering should be carefully  considered  before purchasing
the Securities offered by this Prospectus. The purchase of Securities should not
be  considered  by  anyone  who  cannot  afford  the risk of loss of his  entire
investment. The statements contained in this Prospectus which are not historical
facts contain forward looking information with respect to plans, projections, or
future  performances  of the Company,  the  occurrences of which involve certain
risks and  uncertainties as detailed herein.  No assurance can be made that this
plan  or  projections  will  be  realized  or that  if  realized,  such  plan or
projections will produce the results anticipated by the Company.

     1.  Decline  in  Revenues;  Continued  Operating  Losses;  Working  Capital
Deficit;  and Retained  Earnings Deficit.  The Company's  revenues for the years
ended March 31, 1995, 1996, and 1997 have steadily  declined from $25,374,722 to
$21,230,853  to  $19,624,276,  respectively.  The  decrease in revenues has been
primarily the result of the general economic downturn in the Southern California
economy, increased competition, and the closing by the Company of non-profitable
stores. For the years ended March 31, 1995, 1996, and 1997, the Company incurred
net losses of $875,788, $3,542,715, and $3,584,881,  respectively.  There can be
no  assurance  that the  Company's  revenues or results of  operations  will not
decline  further in the  future,  that the  Company  will not  continue  to have
losses, or that the Company will be able to continue funding such losses if they
continue.  At March 31, 1997,  the Company had a working  capital  deficiency of
$1,570,486,  an accumulated deficit of $8,050,476,  and stockholders'  equity of
$1,003,036.  The  working  capital  deficiency  and  accumulated  deficit  could
adversely  affect  the  Company's   ability  to  conduct  its  operations.   See
"Management's  Discussion  and  Analysis of Financial  Condition  and Results of
Operations."

     2. Markets for  Products and  Services;  Change in Business  Focus.  In the
beginning of 1996, management of the Corporation realized the need for change in
its  corporate  focus.  It found there was a large  demand for  educational  and
promotional  toys and  collectibles and thus decided to change its business plan
to focus on these markets. To this end, the Corporation acquired three new store
leases through its purchase of substantially all of the assets of Toys, opened a
flagship  store in Santa Clarita,  California,  and developed a new store design
and  marketing  format which  provides an  interactive  setting  together with a
retail  operation.  This new format includes the opening of new stores primarily
in malls instead of strip centers where most of the Corporation's current stores
are located.  There can be no assurance  that this new  direction  and marketing
focus will be  successful  or that the  Company  will have the  funding to fully
implement its business plan. See "Business-Company Outlook."

     3.  Dependence on Supplier  Credit;  Decrease in Credit Lines.  The Company
purchases  approximately  95%  of  its  products  directly  from  manufacturers.
Approximately  thirty  (30%)  percent of the  Company's  inventory  is purchased
directly from five manufacturers.  The Company typically purchases products from
its suppliers on credit arrangements provided by the manufacturers.  Such credit
arrangements vary for reasons both within and without the control of








     the Company.  Due to its poor financial  condition and late payments on its
accounts payable,  the Company's credit lines with toy  manufacturers  have been
decreased  greatly  which has caused a  significant  decrease  in the  Company's
inventory.  There can be no  assurance  that the  Company's  credit lines or the
terms thereof will not be reduced further or terminated.  The further  reduction
of credit or the terms thereof or the  termination of an existing credit line or
the loss of a major supplier or the deterioration of the Company's  relationship
with a major  supplier  would have a material  adverse  effect on the  Company's
business. See "Business" and "Management's  Discussion and Analysis of Financial
Condition and Results of Operations."

     4.  Competition.   The  retail  toy  industry,  in  general,  is  extremely
competitive:  large  national and regional toy  retailers as well as  department
store chains sell toys. The  educational and interactive toy and promotional and
specialty products market is also highly  competitive.  The Company is in direct
competition with local, regional, and national toy retailers which carry various
mixes of toys such as those carried by the Company's Contemporaries,  though the
Company is not aware of any retailer which carries the exact same product mix as
the Company carries.  The Company competes for the educational toy customer with
other specialty stores such as Disney Stores, Warner Bros. Stores,  Imaginarium,
Learning Smith, Lake Shore, Zainy Brainy, and Noodle Kidoodle. In addition, with
respect to the Company's Originals and their product lines, the Company competes
with such retailers as Toys R Us and Kay Bee as well as department  store chains
such as K-mart and Wal-Mart.  Moreover,  since the Company's prices with respect
to such product  lines are in part based upon Toys R Us prices,  the  aggressive
pricing  policy of Toys R Us has resulted in the  Company's  having  reduced its
prices on many items, thereby reducing its profit margins. In addition, the toys
market is particularly  characterized  by large  retailers and discounters  with
intensive advertising and marketing campaigns and with deeply discounted pricing
of such products. In addition,  the Company faces competition from hobby vendors
that market  through mail order and  telemarketing.  The Company  competes as to
price, personnel,  service, speed of delivery, and breadth of product line. Many
of the Company's competitors have greater financial and marketing resources than
the Company. See "Business-Competition."

     5. Narrow Profit  Margins and Need to Control  Expenses and Other  Charges.
The Company's  operating history has been characterized by narrow profit margins
and,  accordingly,  the  Company's  earnings  will depend  significantly  on its
ability to (i)  purchase  its  products on  favorable  terms;  (ii) obtain store
locations  on  favorable  terms;  (iii)  retail a large  volume  and  variety of
products efficiently; and (iv) provide quality support services. Moreover, small
increases in expenses or other  charges to income could have a material  adverse
effect on the Company's  results of  operations.  There can be no assurance that
the Company will be able to generate  sufficient revenues or maintain sufficient
control  over  expenses  and  other  charges  to  increase  profitability.   See
"Management's  Discussion  and  Analysis of Financial  Condition  and Results of
Operations."

     6.  Limited  Utility  of Tax Loss  Carryforwards.  At March 31,  1997,  the
Company had net operating loss  carryforwards  of  approximately  $8,000,000 and
$4,000,000  for federal  and  California  purposes  available  to offset  future
taxable  income.  Under  Section 382 of the Internal  Revenue  Code of 1986,  as
amended, utilization of prior net operating loss carryforwards is





limited  after an  ownership  change,  as defined in Section  382,  to an annual
amount equal to the value of a company's  outstanding stock  immediately  before
the date of the ownership change multiplied by the federal long-term  tax-exempt
rate.  Due to the change in  ownership  in  connection  with the spin-off of the
Company by American  Toys,  Inc.  ("American  Toys," now known as U.S.  Wireless
Corp.) to United  Textiles  & Toys  Corp.  ("UTTC,"  formerly  known  Mister Jay
Fashions International,  Inc.), the Company is subject to limitations on the use
of its net operating loss  carryforwards  available as of March 31, 1997. In the
event a net operating loss is incurred in the year ending March 31, 1998, use of
such net operating loss carryforwards  could also be limited as a result of this
Offering,  grants of options under the 1994 Stock Option Plan, grants of options
under the Employee  Stock  Ownership  Plan,  and other events.  In the event the
Company  achieves  profitable  operations,  any  significant  limitation  on the
utilization  of the net  operating  loss  carryforward  will have the  effect of
increasing  the Company's tax liability and reducing  income and available  cash
resources.  See "Management's Discussion and Analysis of Financial Condition and
Results of Operations."

     7.  Seasonality.  The  Company's  business is highly  seasonal with a large
portion of its revenues and profits being  derived  during the months of October
through  December.  Accordingly,  the Company is required to obtain  substantial
short-term  borrowings  during the first three  quarters of the year to purchase
inventory  and for  capital  and  operating  expenditures.  Historically,  these
borrowings  have  been  repaid  after  the  fourth  quarter.  See  "Management's
Discussion and Analysis of Financial  Condition and Results of  Operations"  and
"Business- Financing."

     8. Reliance  Upon  Management.  The Company is dependent  upon the personal
efforts  and  abilities  of Harold  Rashbaum  and  Richard  Brady the  Company's
Chairman  of the  Board  and  President,  respectively,  neither  of whom has an
employment  agreement  with the Company.  The loss of the services of either Mr.
Rashbaum or Mr. Brady could adversely affect the business of the Company.

     9. Need for Additional Financing.  In order to continue its redirection and
refocus,  the Company  shall  require  additional  funds to (i) open  additional
stores; (ii) redesign existing stores; and (iii) finance continued losses during
this period.  Although the Company  believes  that the proceeds of this Offering
will be sufficient to meet its anticipated  cash  requirements for the 12 months
subsequent to the closing of this Offering, there can be no assurance that it is
correct in such belief. If, for any reason, such estimates prove inaccurate, the
Company  may  seek  additional  financing  via  the  sale of  additional  equity
securities in a future public or private transaction.  There can be no assurance
that such financing indeed will be available. See "Business-Financing."

     10.  Potential  Dilution.  There are 3,450,570 shares of the Series E Stock
currently outstanding,  none of which is convertible into shares of Common Stock
for two years from issuance.  Notwithstanding  the foregoing,  the conversion of
the  Series E Stock or the  exercise  of the  Warrants  will have the  effect of
decreasing the net tangible book value per share of Common Stock. As of the date
of this Prospectus,  there are 4,103,519 shares of Common Stock outstanding. For
the purposes of the discussion in this paragraph,  all of the following  figures
and





calculations  assume  that  (i) the  3,450,570  shares  of  Series  E Stock  are
converted  into  shares  of Common  Stock;  (ii) no value is  attributed  to the
Warrants  offered  by the  Company;  and (iii) no  options,  Warrants,  or other
convertible securities of the Company are exercised.  The pro forma tangible net
book value as of the date of this  Prospectus is  $2,003,536,  or  approximately
$.49  per  outstanding  share of  Common  Stock  ($2,003,536  /  4,103,519),  or
approximately  $.08 per  share of Common  Stock  assuming  additional  shares of
Common  Stock  from  the  immediate  conversion  of the  pro  forma  outstanding
3,450,570  shares of Series E Stock (3,450,570 / 6 + 4,103,519) which represents
an immediate dilution of $.41 per share of Common Stock on a pro forma basis.
 After  completion of the offering,  the tangible net book value is estimated to
be $4,503,536,  or  approximately  $1.10 per  outstanding  share of Common Stock
($4,503,536  /  4,103,519),  or  approximately  $.15 per share of  Common  Stock
assuming  immediate  conversion of all  4,200,570  shares of Series E Stock then
outstanding  (4,200,570 / 6 + 4,103,519) which represents an immediate  dilution
of $.95 per share of Common Stock on an as adjusted basis.

     11. Possible Future Dilution.  The Company has authorized  capital stock of
40,000,000  shares of Common  Stock,  par value $.01 per share.  Inasmuch as the
Company  may  use  authorized  but  unissued  shares  of  Common  Stock  without
shareholder  approval,  there  may be  further  dilution  of  the  shareholders'
interests.  The Company may  additionally  sell  equity  securities  in a future
public offering or private transaction to raise additional capital. In addition,
the Company  may, in the future,  donate  shares of its Common Stock to its ESOP
plan,  which  donation may dilute the  interests of potential  investors in this
Offering.

     12.  Dilutive  Effect of Employee  Stock  Ownership  Plan. In May 1994, the
Company  adopted  resolutions  approving a 401(k)  Employee Stock Ownership Plan
(the "Plan") which will cover  substantially  all employees of the Company.  The
Plan includes  provisions for both an Employee Stock Ownership Plan ("ESOP") and
a  401(k)  Plan.  The ESOP  allows  only  contributions  by the  Company,  which
contributions  can be made annually at the discretion of the Company's  Board of
Directors.  The ESOP has been  designed  to invest  primarily  in the  Company's
stock.  The 401(k) portion of the Plan is contributed to by the employees of the
Company through payroll deductions.  The Company does not match contributions to
the 401(k).  Contributions  to the ESOP may result in an expense  resulting in a
reduction  in earnings  and may dilute the  ownership  interests  of persons who
acquire Securities in this Offering.  The Company has not made any contributions
to the ESOP as of the date of this Prospectus.

     13.  Arbitrary  Offering  Price of  Series E Stock  and  Exercise  Price of
Warrants. The offering price of the Series E Stock and the exercise price of the
Warrants have been determined by the Company and the Underwriter on an arbitrary
basis and bear no  relationship  to assets,  earnings,  or any other  recognized
criteria of value.  There is no  relationship  between the offering price of the
Series E Stock or the exercise  price of the Warrants to the  Company's  assets,
book value, or any other generally  accepted  criteria of value.  Moreover,  the
exercise  price of the Warrants  should not be viewed as any  indication  of the
future market price of the Series E Stock should any such market develop.

     14. No Commitment to Purchase  Shares of Series E Stock or Warrants.  Under
the terms of this Offering,  the Company is offering  750,000 shares of Series E
Stock and 1,500,000





Warrants on a  "best-efforts,  all or none" basis during an initial period of 90
days,  which period may be extended for an  additional  90 days.  No  commitment
exists by anyone to  purchase  any of the  shares of Series E Stock or  Warrants
offered  hereby.  Consequently,  there is no assurance that the Offering will be
sold.  Subscribers'  funds  may be  escrowed  for as long as 180  days  and then
returned  without  interest in the event the Offering is not sold, in which case
the Offering  will be  withdrawn.  As a result,  prospective  purchasers  of the
shares of  Series  Stock and  Warrants  will not have the use of any funds  paid
during the subscription period.

     15. Lack of Market for  Securities.  At present,  there is a limited market
for the Company's Common Stock and no market for the Series E Stock or Warrants.
There is no assurance that a regular  trading market will develop for any of the
Company's  Securities  at the  conclusion  of this  Offering or that if one does
develop, such market will be sustained.  Therefore,  purchasers may be unable to
resell the Securities offered herein at or near their original offering price or
at any price. Furthermore, it is unlikely that a lending institution will accept
the  Company's  Securities  as  pledged  collateral  for loans even if a regular
trading market develops.

     16.  Broad  Discretion  in  the  Application  of  Proceeds.  The  Company's
management  will have broad  discretion  regarding  the use of  proceeds of this
Offering,  $945,000 or 37.8%,  which  proceeds  have been  allocated  to working
capital. See "Use of Proceeds."

     17.  No  Dividends  and  None  Anticipated.  The  Company  has not paid any
dividends;  nor,  because  of its  present  financial  status,  does it have any
intention to issue any dividends in the future. The Company expects that it will
reinvest any profits in its business. See "Dividend Policy."

     18.  Future  Sales of Stock by  Stockholders.  Of the  Company's  4,103,519
outstanding shares of Common Stock as set forth above, 3,700,902 are "restricted
securities"  as that term is defined under the  Securities Act and in the future
may only be sold in compliance  with Rule 144  promulgated  under the Securities
Act or pursuant to an  effective  registration  statement.  All of the shares of
Series E Preferred Stock are restricted securities.  A sale of shares by current
stockholders,  whether pursuant to Rule 144 or otherwise,  may have a depressing
effect upon the market price of the Common Stock or Series E Stock in any market
that continues to exist. To the extent that both or either  Securities enter the
market, the value of the Common Stock or Series E Stock in the  over-the-counter
market may be reduced. The Company sold 250,000 shares of the Series E Stock and
500,000  Warrants,  for an aggregate  of  $550,000,  in June 1997 to the Selling
Securityholder. These Securities have been registered for resale herein, subject
to a 90 day lock up agreement.  See "Plan of Distribution  for the Securities of
the Selling Securityholder." Pursuant to the subscription agreement, the Company
granted  the  purchaser  a  registration  right  which  requires  the Company to
register the resale of such  Securities  one time,  commencing  90 days from the
consummation of this Offering; however, in order to reduce potential expenses to
the  Company,  the Company has agreed to register the  Securities  for resale in
this registration statement, subject to a 90 day lock up.

     19.  Possible  delisting of  Securities  from Nasdaq  System;  Risks of Low
Priced  Stocks.  The  Securities  and Exchange  Commission  has  approved  rules
imposing more stringent criteria





for listing of the Securities on the Nasdaq SmallCap Stock Market ("Nasdaq"). In
order to  continue  to be listed on Nasdaq,  the  Company  will be  required  to
maintain  (i) total  assets of at least  $2,000,000;  (ii)  total  stockholders'
equity of $1,000,000; (iii) a minimum bid price of $1.00; (iv) one market maker;
(v) 300  stockholders;  (vi) at least 100,000  shares in the public  float;  and
(vii) a minimum market value of $200,000 for the public float.  In the event the
Company's  Securities  are  delisted  from  Nasdaq,  trading,  if  any,  in  the
Securities  will thereafter be conducted in the  over-the-counter  market on the
OTC Bulletin Board.

     20. Penny Stock  Regulation.  Broker-dealer  practices in  connection  with
transactions  in "penny  stocks"  are  regulated  by certain  penny  stock rules
adopted by the Securities and Exchange Commission.  Penny stocks, generally, are
equity  securities  with a price  of less  than  $5.00  (other  than  securities
registered  on  certain  national  securities  exchanges  or quoted  on  Nasdaq,
provided that current price and volume  information with respect to transactions
in such securities is provided by the exchange or system). The penny stock rules
require a  broker-dealer,  prior to a transaction in a penny stock not otherwise
exempt from the rules, to deliver a standardized  risk disclosure  document that
provides information about penny stocks and the risks in the penny stock market.
The  broker-dealer  also must  provide the  customer  with current bid and offer
quotations for the penny stock,  the compensation of the  broker-dealer  and its
salesperson in connection with the transaction,  and monthly account  statements
showing the market value of each penny stock held in the customer's  account. In
addition, the penny stock rules generally require that prior to a transaction in
a penny stock, the broker-dealer must make a special written  determination that
the penny  stock is a suitable  investment  for the  purchaser  and  receive the
purchaser's written agreement to the transaction.  These disclosure requirements
may have the effect of reducing the level of trading  activity in the  secondary
market  for a stock  that  becomes  subject  to the penny  stock  rules.  If the
Company's Securities become subject to the penny stock rules,  investors in this
Offering may find it more difficult to sell their Securities.

     21.  Potential  Adverse Effect of Redemption of Warrants.  The Warrants are
redeemable  by the  Company at any time,  commencing  one year from the  Closing
Date, upon 30 days' prior notice,  at a redemption price of $.05 each,  provided
that the closing bid quotation of the Series E Stock for at least 20 consecutive
trading  days,  ending on the  third day prior to the date on which the  Company
gives notice, has been at least 170% of the exercise price of the Warrants being
redeemed.  The Warrants will remain exercisable during the 30 day notice period.
Redemption of the Warrants  could cause the holders to exercise the Warrants and
pay the exercise price at a time when it may be disadvantageous  for the holders
to do so, to sell the Warrants at the then current  market price when they might
otherwise  wish to continue to hold the  Warrants,  or to accept the  redemption
price,  which is likely to be  substantially  less than the market  value of the
Warrants at the time of redemption.  The Company will not redeem the Warrants at
any time in which its registration  statement is not current,  so that investors
will be able to exercise their  Warrants  during the 30-day notice period in the
event  of  a  Warrant   redemption   by  the  Company.   See   "Description   of
Securities-Warrants."

     22.  Limited  Experience  of  Underwriter.  The  Underwriter,  West America
Securities Corp., was incorporated in December 1993. Prior to this Offering, the
Underwriter has not participated in any underwritings. Prospective purchasers of
the Series E Stock and Warrants offered hereby





     should consider the Underwriter's lack of experience in underwritten public
offerings. See "Underwriting."

     23. Underwriter's  Possible Ability to Dominate or Influence the Market for
the Securities.  A significant  number of the Securities offered in the Offering
may be sold to customers of the  Underwriter.  Such customers  subsequently  may
engage in  transactions  for the sale or  purchase of the  component  Securities
through or with the Underwriter.  Although they have no obligation to do so, the
Underwriter may exert a dominating influence on the market, if one develops, for
the Company's  Securities.  The price,  liquidity,  and price  volatility of the
Company's Securities may be affected significantly by the degree, if any, of the
Underwriter's participation in such market. See "Underwriting."

     24.  Indemnification  of Officers and  Directors.  As  permitted  under the
Delaware  General  Corporation  Law, the Company's  Certificate of Incorporation
provides for the  indemnification  and elimination of the personal  liability of
the Directors to the Company or any of its shareholders for damages for breaches
of their  fiduciary  duty as  Directors.  As a result of the  inclusion  of such
provision,  shareholders may be unable to recover damages against  Directors for
actions taken by them which  constitute  negligence or gross  negligence or that
are in violation of their fiduciary  duties.  The inclusion of this provision in
the  Company's  Certificate  of  Incorporation  may  reduce  the  likelihood  of
derivative   litigation   against  Directors  and  other  types  of  shareholder
litigation. See "Management."

                                 DIVIDEND POLICY

     The Company has not paid cash dividends and intends to retain earnings,  if
any,  in the  foreseeable  future  for use in its  activities.  Payment  of cash
dividends on the Company's  Common Stock in the future will be wholly  dependent
upon the Company's earnings,  financial  condition,  capital  requirements,  and
other factors deemed  relevant by the Board of Directors.  It is not likely that
cash  dividends  will be paid on the Company's  Common Stock in the  foreseeable
future.








                                     USE OF PROCEEDS

         The  net  proceeds  of  this  Offering,  after  deducting  underwriting
commissions  and  expenses of the Offering  estimated  to be  $335,000,  will be
approximately  $2,500,000.  The net proceeds of this Offering are intended to be
used as follows:


                                                                                Percent of
Use of Proceeds                         Amount of Proceeds                      Net Proceeds

                                                                          
Redesigning 6 existing  (1)             $ 500,000                               20.0%
stores                                  

Opening 5 new stores  (2)               1,000,000                               40.0%

Relocating two stores (3)                  55,000                               2.2%

Working Capital (4)                       945,000                               37.8%


Total                                  $2,500,000                               100%




     (1) The Company shall redesign six of its existing  Company  Originals into
Contemporaries at an estimated cost of $80,000 per store. See  "Business-Company
Outlook"  and   "Business-Merchandising   Strategy;   Refocusing   of  Corporate
Direction."

     (2) The Company estimates the costs associated with leasing,  constructing,
and furnishing each additional store at $200,000. The Company plans to open four
additional  locations by the end of calendar  year 1997 and an  additional  five
locations by the end of calendar year 1998. See "Business-Company Outlook."

     (3)  Estimated  costs  associated  with the  clean up and  relocation  upon
expiration of existing leases of two locations. See "Business-Properties."

     (4) Funds  apportioned to working  capital may be used to fund the redesign
of  Company  Originals  or the  opening of  additional  store  locations  and to
purchase  inventory.  In addition,  the Company may use the proceeds for general
corporate purposes,  such as salaries or lease payments and other administrative
expenses. Currently, the Company's operations are not sufficient to enable it to
pay all of its administrative  expenses. Any proceeds received from the exercise
of the Warrants, if any, shall be used for working capital as stated herein. The
Company does not anticipate  using any of the proceeds of this Offering to merge
or acquire assets of another company and presently has no plans, commitments, or
agreements and is not currently  involved in any discussions with regards to any
acquisition or merger.  See  "Management's  Discussion and Analysis of Financial
Condition and Results of Operations."

         The Company believes that the proceeds of this Offering, cash flow from
operations, and currently available financing sources will be sufficient to meet
its  anticipated  cash  requirements  for a period  of 12 months  following  the
completion  of this  Offering.  The  Company  does  not  expect  that it will be
required to raise any additional  capital within the next twelve months.  If for
any reason such estimates  prove  inaccurate,  the Company may be forced to seek
additional  financing.  There can be no assurance  that in the event  additional
financing is needed, it will be available to the Company,  or that if available,
such financing will be on terms acceptable to the








Company. The problems,  expenses,  and complications  sometimes encountered by a
relatively  small  business,  as well as changes  in  economic  conditions,  the
regulatory  environment,  or the  Company's  operations,  may make shifts in the
allocation of funds necessary or desirable.

         The Company  presently  has no  agreement  to enter  into,  nor does it
anticipate  entering into, any agreement(s) to acquire any company or the assets
of any company. The Company has neither had any discussions nor entered into any
negotiations for such purposes.

         Any  additional  proceeds  received  from the  purchase  of  additional
Securities by the exercise of Warrants  will be added to the  Company's  working
capital.  No proceeds from this Offering will be paid to any Officer or Director
of the Company,  to any Company  affiliates or associates as  reimbursement  for
expenses of the Offering,  or for any type of fee or  remuneration,  except that
the  proceeds  from this  Offering  may be used for general  corporate  expenses
including  the  payment  of  salaries  in the event the  Company's  income  from
operations does not meet its cash requirements.

         Any of the Offering proceeds apportioned to working capital,  while not
being used as described above, will be deposited in an interest-bearing  bank or
money market accounts,  short-term United States Government securities,  or bank
certificates  of deposit.  There will not be any other type of  investment  made
with such proceeds.x




                                 CAPITALIZATION

         The  following  table sets forth the  capitalization  of the Company at
June 30, 1997 and as adjusted  to give  effect to the  issuance  and sale of the
Securities  offered by the Company  hereby,  assuming  that the Warrants have no
value.



                                                                 March 31, 1997
                                        Actual                    Pro Forma(1)                 As Adjusted

                                                                                             
Total Liabilities                       $8,375,582                $8,375,582                   $8,375,582

Stockholders' Equity:

Series E Preferred Stock, $.01 par value, 
5,000,000 shares authorized
2,500,570 and 3,450,570 outstanding
actual, 4,200,570 issued and outstanding
as adjusted                             $2,500,570               $3,450,570                    $5,831,570

Common Stock, $.001 par value,
40,000,000 shares authorized,
4,083,519 and 4,103,519 shares
issued and outstanding actual.          $40,835                  $41,035                       $41,035

Additional Paid-in Capital              $6,512,107               $6,562,407                    $6,681,407

Accumulated deficit                     $(8,050,476)             $(8,050,476)                  $(8,050,476)

Total Stockholders' Equity (deficit)    $1,003,036               $2,003,536                    $4,503,536
                                                                                           ----------------------  -----------
Total Capitalization                    $9,378,618               $10,379,118                   $12,879,118



(1)      The pro forma column gives effect to the issuance of 700,000  shares of
         Series E Stock in exchange for $700,000  received  since March 31, 1997
         as  advances  on equity;  250,000  shares of Series E Stock and 500,000
         Warrants purchased in June 1997 for an aggregate $550,000; and issuance
         of 20,000  shares of Common  Stock for legal  services  of $500 in June
         1997.






                     MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                  FINANCIAL CONDITION AND RESULTS OF OPERATIONS

         The following  discussion  and analysis  should be read in  conjunction
with the  financial  statements  and notes thereto  appearing  elsewhere in this
Prospectus.

Results of Operations

         Statements  contained in this Prospectus which are not historical facts
may  be  considered   forward  looking   information   with  respect  to  plans,
projections,  or future  performance of the Company as defined under the Private
Securities  Litigation Reform Act of 1995. These forward looking  statements are
subject to risks and  uncertainties  which could cause actual  results to differ
materially from those projected.

         The Company's  operations  are  substantially  controlled by UTTC,  the
Company's  parent.  UTTC  currently owns  approximately  59.3% of the issued and
outstanding shares of the Company's Common Stock.

For the year ended March 31, 1997 compared to the year ended March 31, 1996

         The Company  generated net sales of $19,624,276 in the year ended March
31, 1997 (also referred to as fiscal year 1997).  This represented a decrease of
$1,606,577,  or 7.6%,  from net sales of $21,230,853 in the year ended March 31,
1996 (also  referred  to as fiscal  year  1996).  Approximately  $485,150 of the
decline in sales is directly  attributable  to decreased  sales of milk cap game
products.  Milk cap game  products  represented  a  significant  portion  of the
Company's business mix in fiscal year 1995 and a lesser percentage (2.6%) of the
Company's sales in the 1996 fiscal year.  Milk cap game products  represented an
insignificant portion (.4%) of the Company's sales in fiscal year 1997.

         The Company had 21 retail  locations  in the year ended March 31, 1997,
including 3 Toys  International  stores acquired on January 16, 1997. During the
year ended March 31, 1996, the Company operated 20 retail locations. The Company
closed four locations in fiscal year 1996. Same store sales decreased by 1.8% in
fiscal year 1997 compared to fiscal year 1996.

         The Company posted a gross profit of $5,955,172 in the year ended March
31, 1997. While this represented a decrease of $142,786, or 2.3%, from the gross
profit of $6,097,958  in the year ended March 31, 1996, it actually  represented
an improvement in the Company's  gross margin from 28.7% in the 1996 fiscal year
to 30.3% in the 1997 fiscal year. This 1.6% gross margin improvement was largely
due  to  the  implementation  of the  Company's  ongoing  plan  to  augment  its
traditional  product  base  of  lower  margin  promotional  toys  with  a mix of
educational  and specialty  toys,  which  generally  produce better margins than
promotional toys.

         Operating  expenses in the year ended  March 31, 1997 were  $8,474,423.
This represented a $94,254,  or 1.1%,  improvement over the Company's  operating
expenses of








$8,568,677  in the year  ended  March  31,  1996.  The  primary  reason  for the
operating  expense  reduction  was a decrease  in payroll  and  payroll  related
expenses of $73,833.

         In the year  ended  March  31,  1996,  the  Company  recorded  costs of
$129,577  associated with the permanent  closure of retail stores. No such costs
were  recorded  in the year ended  March 31,  1997.  Non-cash  depreciation  and
amortization  expenses were constant at approximately  $407,000 in both the 1997
and 1996 fiscal years.

         The  Company's  operating  loss  improved  from  $3,007,557 in the 1996
fiscal  year  to  $2,926,266  in the  1997  fiscal  year.  This  represented  an
improvement of $81,291, or 2.7%.

          Interest  expense totaled  $658,615 for the year ended March 31, 1997.
This  represented  a  $123,457,  or 23.1%,  increase  over  interest  expense of
$535,158 in the year
ended March 31, 1996.  The primary  reason for the  increased  level of interest
expense was a higher level of borrowings in fiscal year 1997 than in fiscal year
1996.

         During each of the years  ended  March 31,  1997 and 1996,  the Company
recorded net income tax provisions consisting only of the current portion of the
minimum income taxes required by various  jurisdictions  including the States of
California  and  Delaware;  such  amounts  were  immaterial  and are included in
operating  expenses.  Changes in deferred taxes were offset dollar for dollar by
adjustments  to the  Company's  valuation  allowance  which has  reduced its net
deferred  tax assets to zero as of March 31, 1997 and 1996 and resulted in a net
zero dollar  provision  for  deferred  income  taxes for each of the years ended
March 31, 1997 and 1996.

         As a result of the above mentioned factors,  the Company recorded a net
loss of  $3,584,881  for the fiscal  year ended March 31, 1997 and a net loss of
$3,542,715  recorded  in the fiscal year ended  March 31,  1996.  In fiscal year
1996,  the net loss  applicable to common  shares  differed from the net loss by
$27,545,  as a result of preferred stock dividends accrued in that year. The net
loss per common  share for the 1997 fiscal  year was  $(1.29)  compared to a net
loss per common  share in the 1996 fiscal  year of $(2.77).  The loss per common
share  decreased in the 1997 year  compared to the prior year due to an increase
in the weighted  average number of shares  outstanding  from 1,287,843 in fiscal
year 1996 to  2,791,876  in fiscal  year 1997.  All share and per share  amounts
reflect the effects of the 1 for 3 reverse split of Common Stock.

Liquidity and Capital Resources

         At March 31,  1997,  the  Company  had a  working  capital  deficit  of
$(1,570,486)  compared  to a working  capital  position  of $46,589 at March 31,
1996. The Company has generated  operating losses for the past several years and
has  historically  financed  those losses and its working  capital  requirements
through financing transactions,  most recent from the exercise by Europe America
Capital  Corporation  ("EACC") of its option to purchase shares of the Company's
Series E Preferred Stock and from the additional  financing provided by Congress
Financial  Corporation  (Western)  ("Congress") due to the additional $1,000,000
letter of credit received from EACC.  There can be no assurance that the Company
will be able to








generate sufficient revenues or have sufficient controls over expenses and other
charges to achieve profitability.

         For the year ended March 31, 1997, the Company used  $2,275,962 of cash
in its  operations  compared to $1,176,172  used in operations in the year ended
March 31, 1996.  The Company's net loss was  approximately  $3.5 million in both
years.  The primary  factor in the  $1,099,790  difference in the amount of cash
consumed in operations between the two years was the generation of $1,673,284 of
cash from  inventories  in the 1996  fiscal  year  compared  to $431,154 of cash
generated from inventories in the 1997 fiscal year.

         The Company used $1,024,127 of cash in its investing  activities during
the year ended March 31,  1997  compared to $322,523 in the year ended March 31,
1996.  This  increase was due to the  addition of 3 new retail  locations in the
Toys International acquisition (see below).

         The Company generated  $3,285,410 from its financing  activities in the
year  ended  March 31,  1997  compared  to the  generation  of  $1,441,171  from
financing  activities in the year ended March 31, 1996. The largest contribution
to the Company's financing activities in the 1997 fiscal year was the receipt of
$2,334,000  from the sale of preferred  stock.  Those proceeds were used for the
acquisition of Toys International and to finance the Company's operating losses.

         As a result of the above  factors,  the Company  had a net  decrease in
cash of $14,679 in the year ended March 31, 1997  compared to a net  decrease in
cash of $57,524 in the year ended March 31, 1996.

         Management has begun to implement a plan to focus more of its attention
on the  educational  and  specialty toy market in its existing and future retail
locations. Such a focus is believed to be necessary to differentiate the Company
from the larger mass retailers and discount chains that focus on the promotional
toy market.  In addition,  Management  believes the educational toy market to be
one that is less seasonal in nature from the promotional toy market in which the
Company is currently operating. The Company has redesigned certain of its retail
locations to include  learning and activity centers within the stores as well as
entertainment  facilities  including wide screen televisions  showing children's
videos.  Management  expects to continue this process of redesigning  its retail
locations to this new format over the next two years.

         In addition, educational toy sales are expected to achieve gross profit
margins of approximately  42%,on average,  which is higher than the gross profit
of 28-32%  historically  achieved  by the  Company on sales of  promotional  toy
items. Management knows of no other toy retailer currently utilizing the concept
of combining  educational and promotional  toys to the scale  anticipated by the
Company in any single retail outlet.

         On January 16, 1997,  the Company  acquired  certain  inventories,  the
assignment of three leases,  store and corporate office fixtures,  the corporate
name and logo,  and  certain  prepaid  items from a  specialty  toy chain,  Toys
International, pursuant to an Asset Purchase








Agreement.  The aggregate  purchase price for Toys International was $1,024,184,
of which  $927,000  was  allocated  to  inventory,  $32,184 for certain  prepaid
expenses  and $65,000 for the balance of the assets.  In  addition,  the Company
assumed a liability and paid $400,000 as additional  rent to the landlord of one
of the new locations to reimburse  for tenant  improvements  constructed  by the
landlord  for the  previous  owner of Toys  International.  As a  result  of the
acquisition,  the Company was assigned the leases of the three retail  locations
for the  remaining  terms of the leases  which expire at various  dates  between
January 31, 1998 and  January 31, 2004 as well as certain  operating  contracts.
The Company paid cash for all of the above amounts except for $265,000 which was
in the form of two  non-interest  bearing  notes  payable.  One note  carried  a
principal  balance of $200,000,  which required eight quarterly  installments of
$25,000 beginning April 16, 1997. The second note carried a principal balance of
$65,000, which required three monthly payments of $11,667 in February,  May, and
June, 1997 and two payments of $15,000.

         The three Toys  International  stores are located in up-scale  shopping
malls  in  southern   California.   Each  location  carries  specialty  toy  and
collectible  items  which  typically  command  a higher  gross  margin  than the
traditional promotional toy lines carried by the Company. The Toys International
locations also stock a number of promotional items which are also carried at the
Company's  other locations but have  historically  been sold at a higher mark-up
than at the Company's stores.  Management  expects the operations of these three
locations will be enhanced by reducing the Toys International  overhead expenses
and by obtaining purchase  discounts on promotional  merchandise that is sold in
the Toys International stores through the Company's purchasing power.

         Management believes that the Toys International acquisition complements
its  strategy  of  changing  its  business  mix  toward a higher  percentage  of
educational  and specialty  toys. In addition to its existing plan of converting
certain of its current  locations to the redesigned  format discussed above, the
Company  plans to open a number of new  locations in up-scale  malls bearing the
Toys International name.

         At March 31,  1997,  the Company  had an  inventory  financing  line of
credit with Congress in  connection  with a Loan and Security  Agreement  ("Loan
Agreement")  that was executed on February 1, 1996. The Loan Agreement  provides
for  maximum  borrowings  of  $7,000,000  based on the "Cost  Value of  Eligible
Inventory," as defined in the Loan  Agreement.  The Loan Agreement also requires
the  Company  to  maintain,  at all  times,  a net worth of  $500,000.  The Loan
Agreement  requires the payment of a quarterly service fee of $10,000.  The line
of credit is secured by substantially  all assets of the Company,  is guaranteed
by UTTC,  and is  further  collateralized  by  $3,000,000  in  letters of credit
provided  by EACC.  Interest  on  outstanding  balances is charged at prime plus
1.5%.  The Loan Agreement  matures  February 1, 1998. The line was extendible at
the option of Congress for an additional  year, which option has been terminated
by  Congress,  as  Congress  has stated  that at this time it does not intend to
continue as the Company's financing arm. The Company is seeking other lenders.

         As compensation  for the issuance of the letter of credit,  the Company
granted to EACC options (i) to purchase up to an  aggregate of 1,250,000  shares
of the Company's Common








Stock at a purchase  price of 25% of the closing bid price for the Common  Stock
on the last business day prior to exercise,  for a period of six months from the
date of  issuance,  which  option has  expired;  and (ii) to  purchase  up to an
aggregate of 20,000,000 shares of the Company's Series E Preferred Stock.

         The Company  purchases  approximately 95% of its products directly from
manufacturers.  Approximately 30% of the Company's  inventory purchases are made
directly from five (5) manufacturers.  The Company typically  purchases products
from its suppliers on credit  arrangements  provided by the  manufacturers.  The
five major manufacturers  mentioned above generally provide credit terms of 180+
days while other vendors offer credit terms of 30 to 120 days.

         The toy  industry  is  seasonal  with  approximately  45% to 49% of the
Company's annual sales occurring during the months of October through  December.
As a result,  sources  of funds to repay  amounts  due under  inventory  finance
arrangements  with  financial   institutions  and  manufacturers  are  typically
generated from sales during the peak selling season.

         The Company  plans to finance its program of  remodeling  its  existing
stores to focus on the  educational  and specialty toy market and of opening new
stores under the Toys  International  name in up-scale  shopping malls primarily
through lease financing.

         The Company has prepared cash flow forecasts for the fiscal year ending
March 31, 1998. Management acknowledges that the Company will require additional
financing  in  addition to its letter of credit  with  Congress  and from vendor
credit  lines in order to meet its  capital  requirements  for the  fiscal  year
ending March 31, 1998. In addition,  the Company will require additional capital
to redesign  current and future  retail  locations to  incorporate  its plans to
focus on the educational and specialty toy market.  The Company has entered into
a letter of intent with West America Securities Corp. ("West"), a broker dealer,
to engage in an initial  public  offering for the  Company's  Series E Preferred
Shares.  The  letter  of  intent  provides  for  an  offering  of  approximately
$3,000,000. In the event Nasdaq or a stock exchange does not approve the listing
of the  shares  of the  Series  E  Preferred  Stock,  the  offering  may  not be
undertaken by West.  Further,  there can be no assurance that this offering will
be  consummated.  In  addition,  Mr. Ilan Arbel,  President of UTTC and a former
Director  of the  Company,  in a letter  dated June 10,  1997,  represented  his
willingness to provide additional working capital to the Company, should such be
necessary, through September 30, 1998.

Trends Affecting Liquidity, Capital Resources, and Operations

         The  Company's  sales  efforts  are  focused  primarily  on  a  defined
geographic  segment,  consisting of individuals in the southern California area.
The Company's future financial performance will depend upon continued demand for
toys and hobby items by individuals  in southern  California,  general  economic
conditions  within such geographic  market area, the Company's ability to choose
locations for new stores, the Company's ability to purchase product at favorable
prices on favorable  terms as well as the effects of increased  competition  and
changes in consumer preferences.









         The toy and hobby retail industry faces a number of potentially adverse
business  conditions  including  price and gross  margin  pressures  and  market
consolidation.  The  domination of the toy industry by Toys R Us has resulted in
increased  price  competition  among various toy  retailers and declining  gross
margins for such retailers.  Moreover,  the domination of Toys R Us has resulted
in the  liquidation  or bankruptcy of many toy retailers  throughout  the United
States,  including in the southern California market.  There can be no assurance
that the Company's  business  strategy will enable it to compete  effectively in
the toy industry.

         Management  currently knows of no trends reasonably  expected to have a
material  impact upon the Company's  operations or liquidity in the  foreseeable
future. The Company's  operating history has been characterized by narrow profit
margins and,  accordingly,  the Company's earnings will depend  significantly on
its  ability  to  purchase  its  product on  favorable  terms,  to obtain  store
locations  on  favorable  terms,  retail a large  volume and variety of products
efficiently,  and to provide quality support services. The Company's prices are,
in part, based on market surveys of its competitors' prices,  primarily those of
Toys R Us. As a result,  aggressive pricing policies, such as those used by Toys
R Us, have  resulted in the Company's  having  reduced its retail prices on many
items,  thereby  reducing the available  profit margin.  Moreover,  increases in
expenses or other  charges to income may have a material  adverse  effect on the
Company's results of operations. There can be no assurance that the Company will
be  able to  generate  sufficient  revenues  or have  sufficient  controls  over
expenses and other charges to achieve profitability.

New Accounting Pronouncement:

         In February  1997,  the  Financial  Accounting  Standards  Board issued
Statement of Financial  Accounting Standards ("SFAS") No. 128 Earnings Per Share
("EPS"). SFAS No. 128 requires all companies to present "basic" EPS and, if they
have a complex capital structure, "diluted" EPS. Under SFAS No. 128, "basic" EPS
is computed by dividing income  (adjusted for any preferred stock  dividends) by
the weighted  average  number of common  shares  outstanding  during the period.
"Diluted" EPS is computed by dividing  income  (adjusted for any preferred stock
or convertible stock dividends and any potential income or loss from convertible
securities) by the weighted average number of common shares  outstanding  during
the period  plus the number of  additional  common  shares  that would have been
outstanding if any dilutive potential common stock had been issued. The issuance
of  antidilutive  potential  common  stock  should  not  be  considered  in  the
calculation.  In addition,  SFAS No. 128 requires certain additional disclosures
relating to EPS. SFAS No. 128 is effective for financial  statements  issued for
periods ending after December 15, 1997.  Thus, the Company  expects to adopt the
provisions of this statement in fiscal year 1998. Management does not expect the
adoption of this  pronouncement  to have a  significant  impact on the Company's
financial statements.

                            MARKET FOR COMMON EQUITY

     The Company's Common Stock is currently quoted on the Nasdaq SmallCap Stock








Market. The following table sets forth  representative  high and low closing bid
quotes as  reported  by a market  maker  during the periods  stated  below.  Bid
quotations  reflect prices  between  dealers,  do not include  resale  mark-ups,
mark-downs,  or other  fees or  commissions,  and do not  necessarily  represent
actual transactions.



                                                     Common Stock(1)            Warrants(1)                  Units(2)
Calendar Period                                      Low      High              Low      High              Low     High
- ---------------                                      ---      ----              ---      ----              ---     ----

                                                                                                        
1995
01/01/95 - 02/06/95                                                                                        11 1/2  21 1/4
02/06/95 - 03/31/95                                  3 3/4    13 1/4            1 1/8    7 1/2
04/01/95 - 06/30/95                                  2 1/8    7 5/8             3/16     2 3/16
07/01/95 - 09/30/95                                  2 1/8    3 1/2             1/8      5/8
10/01/95 - 12/31/95                                  1 1/2    3 3/8             1/8      3/8

1996
01/01/96 - 03/31/96                                     7/8   2 3/8             1/8      1/4
04/01/96 - 06/30/96                                  1 1/8    3                 1/8      1/4
07/01/96 - 09/30/96                                     3/4   2 1/2
10/01/96 - 12/31/96                                   1 1/8   1 3/8

1997
01/01/97 - 03/31/97                                   1       1 1/4             
04/01/97 - 06/30/97                                   1 1/8   1 1/8
- ---------------------


     (1) The Common Stock and Warrants  issued in the Company's  initial  public
offering in November 1994 started to trade  separately on February 6, 1995.  The
Warrants expired in February 1997.

     (2) The Company's Units only traded from November 2, 1994 through  February
6, 1995.

         As of June 30, 1997,  there were 260 holders of record of the Company's
Common Stock,  although the Company believes that there are approximately  1,000
additional  beneficial  owners of shares of Common Stock held in street name. As
of June 30, 1997, the number of outstanding shares of the Company's Common Stock
was 4,103,519.




                                    BUSINESS

History

     The Company was founded in 1974,  at which time it operated one store under
the name Play Co.  Toys in  Escondido,  California.  The  Company  now  operates
twenty-one stores throughout Southern California in the Los Angeles, Orange, San
Diego,  Riverside,  and San  Bernadino  Counties.  This includes the four stores
which the  Company  has closed  pending the earlier of (i) the return of same to
their respective landlords; or (ii) the November and December holiday season, at
which time the  stores  will be  reopened  temporarily.  Prior to its  corporate
restructuring  in 1996 and its  acquisition  of Toys  International  ("Toys") in
January 1997,  the Company,  which was a retailer of children's  and adult toys,
games, and hobby products,  operated stores which averaged  approximately 10,000
square  feet in size  and were  located  in  highly  trafficked  strip  shopping
centers. These stores ("the Company Originals") sell traditional and promotional
toys.

Company Outlook

         In the beginning of 1996, the Company redefined its corporate goals and
philosophy,  changing  its  focus  from  the  sale  of  solely  promotional  and
traditional  toys to the sale of educational,  new electronic  interactive,  and
specialty  and  collectible  toys and items.  In light of its new focus,  during
fiscal 1997, the Company redesigned three of its Company Originals, opened a new
flagship  store in Santa  Clarita,  and  acquired  the  three  Toys  stores.  In
conformance  with its new goals,  the  Company's  new stores  ("Contemporaries")
shall be  smaller  (3,500 to 5,200  square  feet in size) and shall  operate  in
"exclusive"  highly trafficked malls rather than in strip shopping centers.  The
Company's  Toys stores and  Contemporaries  are expected to produce higher gross
profits  since,  in addition to carrying  their  historical  inventory  of lower
margin promotional toys, they shall sell educational and electronic  interactive
games and toys, specialty products,  and collector's toys, which generally carry
higher gross margins.

         The  Company   proposes  to  redesign   six  Company   Originals   into
Contemporaries  and open an additional nine locations by the end of fiscal 1999.
Four of the addition locations shall be opened by the end of calendar year ended
1997.  The remaining new locations  shall be opened by the end of calendar 1998.
The Company  anticipates  having  twenty-eight  locations by the end of 1999. In
order to continue to adjust to consumer  preferences,  the Company  shall take a
proactive  approach by  continuously  reviewing  each  individual  store's sales
history  and  prospects  on an  individual  basis to decide  on the  appropriate
product mix.

Acquisition of Toys International

         In January 1997, the Company acquired  substantially  all of the assets
of Toys. The acquisition,  in principal,  included the assignment to the Company
of the three store leases held by Toys and all of Toys'  inventory.  In order to
ensure a smooth  transition  in  operations,  the  President of Toys,  Mr. Gayle
Hoepner,  continued  on as a  consultant  to the  Company for a period of ninety
days.  The  funding  for the  purchase  of the stores was  obtained  through the
exercise by








Europe America Capital Corporation  ("EACC") of its option to purchase 1,200,000
shares of the Company's Series E Preferred Stock. These shares were issued to an
assignee of EACC.  The funding  obtained from the exercise was  $1,200,000.  See
"Business-Financing."

Merchandising Strategy; Refocusing of Corporate Direction

         Traditionally,  the  Company's  merchandising  strategy was to offer an
alternative,  less  intimidating  environment than that provided by Toys R Us, a
competitor of the Company. In particular, the Company stocks all of its items at
eye level (not vertically,  as other stores often do), provides clerks to assist
customers,  and  implements a policy of treating its customers with courtesy and
respect.  The Company has augmented its product lines in its  Contemporaries and
will  continue to provide  these  quality  services to its patrons at all of its
stores.
         As  discussed  herein,  in the  beginning  of 1996,  management  of the
Company realized the inherent value in, and thus the demand for, a retail outlet
which provides a combination of (i) educational, new electronic interactive, and
specialty and collectible  toys and items;  and (ii) traditional and promotional
toys.  Accordingly,  it  refocused  its  corporate  objectives  and  changed its
business plan to emphasize the marketing and sale of such goods.  To achieve its
goals,  the Company  developed a new store  design and  marketing  format  which
provides an interactive  setting together with a retail  operation.  This format
and design will form the  foundation  for the  Company's  future  direction  and
growth plans,  thereby  allowing the Company to meet the demand mentioned above.
The Company has thus far (i) remodeled three Company Originals as Contemporaries
during fiscal year 1997; and (ii) opened its first  Contemporary as its flagship
store in Santa  Clarita,  California.  By the end of  calendar  year  1997,  the
Company  intends to open four  Contemporaries  in upscale  malls  rather than in
strip centers where most of the Company's Company Originals are located.  By the
end of fiscal  1999,  the Company  expects to have opened nine new stores and to
have redesigned six Company Originals as Contemporaries,  thereby continuing the
implementation  of the Company's  redirection and new business plan. The Company
shall periodically review each individual store's sales history and prospects on
an
individual basis to decide on the appropriate product mix. The Company views its
new corporate  goals with  excitement  and shall continue to refocus its product
lines and  strategies  for the future.  Presently,  the  majority of its stores,
Company Originals, will continue to offer a broad in-stock selection of products
at  competitive  prices and with an emphasis on  customer  service.  The Company
generally  prices its promotional  items to be competitive with Toys R Us, using
Toys R Us prices as a  guideline.  While the Company does not stock the depth or
breadth of selection of toys for its Company  Originals,  as Toys R Us does, the
Company  does strive to stock all basic  categories  of toys and all  television
promotional  items.  The Company  also offers a special  order  program for many
items and offers this service free to its  customers.Wholesale  Operations Since
June 1994, the Company has sold toy and hobby items on a wholesale basis to








     military bases located in Southern California.  The Company presently sells
toys and hobby items on a wholesale basis to the following  military bases:  (i)
Camp Pendleton Marine Corp. Recruit Depot; (ii) Miramar Naval Base; (iii) Marine
Base, Barstow,  California;  (iv) Marine Corp. Air Station, El Toro, California;
(v) Marine Corp. Air Station at Yuma, Arizona;  and (vi) 29 Palms Marine Base in
29 Palms,  California.  With four of six military  bases to which it sells,  the
Company  has  agreements  which  provide  that the  Company  shall  sell to such
purchasers,  on a wholesale  basis,  those items requested and shall give credit
for those items which are not sold and are returned to the  Company.  Though the
profit  margin  obtained  from selling  wholesale is low, the costs  incurred in
selling  wholesale are minimal since the Company already has inventory,  trucks,
and warehouse  space. The Company intends to attempt to expand its sales through
additional  wholesale sales of toy and hobby items to additional military bases,
although  there can be no assurance  that it will be  successful in selling such
items on a wholesale  basis or in  expanding  its  wholesale  sales from present
levels.  The plan to increase  wholesale sales is solely intended to augment the
Company's   retail   operation.   Wholesale  sales  to  military  bases  totaled
approximately  $619,000,  or 3% of sales,  for the year ended  March 31, 1997 as
compared to $911,400, or 4% of sales, for the year ended March 31, 1996.Products

         The Company Originals sell children's and adult toys, games,  bicycles,
and other wheel goods,  sporting goods, puzzles,  Nintendo,  and Sega electronic
game systems and cartridges for such game systems,  cassettes,  and books.  They
offer over 15,000 items for sale. The  Contemporaries and two of the Toys stores
also sell some of these toys and in  addition,  sell  educational  toys,  Beanie
Babies,  Steiff and North America Bears, Small World toys, LBG trains,  CD-ROMs,
electronic  software games,  and Learning Curve products.  The third Toys store,
Tutti Animali, is a unique store which sells only stuffed animals.



Inventory

         Until  recently,  the Company's  stores were serviced from two adjacent
distribution facilities (one 43,000 square feet in size, the other 18,000 square
feet in size)  encompassing  an aggregate of  approximately  61,000 square feet.
However,  as of April 15, 1997, the Company  returned  12,800 feet of the 18,000
square foot warehouse space to the landlord.  The Company  continues to purchase
approximately  95% of its products  directly  from  manufacturers  and ships the
products to its stores from its distribution  center.  Inventory and shipment of
products continues to be monitored by a computerized  point-of-sale system which
was installed  during fiscal years 1990 and 1991 at an  approximate  cost to the
Company of $1,000,000.  The  point-of-sale  system is a sophisticated  scanning,
inventory  control,  purchasing,  and  warehouse  system which allows each store
manager to monitor sales activity and inventory at each store. It monitors sales
at all store  locations  and  automatically  notifies the warehouse and shipping
department  each time stock of a particular  item is low or out,  depending upon
the item and the instructions








programmed into it. The Company's  stores  generally are restocked with products
on a weekly basis, although certain stores and certain items may be restocked at
different intervals. In addition,  restocking of products is generally increased
during the fourth  calendar,  during the November and December  holiday  season:
some stores and some items are restocked on a daily basis during such period.

         All shipments to stores are made by Company  owned or leased  vehicles.
Each store employs a store manager, an assistant manager, and between fifteen to
twenty-five  full  time and part time  employees.  Each of the  Company's  store
managers  reports to the  Company's  Director  of  Operations  and  Director  of
Merchandising who in turn report directly to the Company's Executive Officers.

Seasonality

         The  Company's  business is highly  seasonal,  with the majority of its
sales and profits being  generated in the fourth  quarter of the calendar  year,
particularly  during the November and December  holiday  season.  Even after the
introduction of educational  products described herein, the Company  anticipates
that the  majority  of its sales will  continue  to be  generated  in the fourth
quarter of the calendar year,  particularly in November and December.  While the
Company  anticipates that sales in the remaining three quarters will increase as
a result of its refocus and the opening of three Contemporaries,  the remodeling
of three Company Originals,  and the acquisition of three Toys stores, there can
nonetheless be no assurance that the Company is correct in such opinion.

Research and Development

         In  determining  the  appropriate  site  at  which  to open  new  store
locations, the Company utilizes a site evaluation model based upon demographics.
The  model  was  originally  developed  in 1990 by  National  Decision  Systems,
Encinitas,  California, at a cost to the Company of approximately $10,000. It is
based upon approximately 400 census variables which were originally derived from
the variables surrounding the Company's then existing eighteen stores.  Whenever
the Company contemplates opening a store, it compares the demographic  variables
of the contemplated location against those of its model. (This model is not used
for Toys  stores.)  Positive  factors and  negative  factors  are given  certain
ratings,  and a score is derived  from such  ratings.  The strength of the score
guides  management  of the  Company as to  whether  or not to  proceed  with the
contemplated store location.

         Demographic  variables which are examined by the site evaluation  model
include  income  level,  number of children  per  household,  age groups of such
children,  number of wage earners per household,  proximity of other toy stores,
and the percentage of home ownership  within a one, three,  and five mile radius
of the contemplated store location.

         The Company  continues  its  practice of typically  not opening  stores
within a three mile radius of a Toys R Us store. Management's policy is based on
its  understanding  of Toys R Us'  policy  of not  opening a new Toys R Us store
within a ten mile radius of an existing Toys R Us








location.  Such policy  generally  has allowed the Company to open new stores in
between Toys R Us locations,  with the assurance that a new Toys R Us store,  in
all  likelihood,  would  not be  opened  within a three  mile  radius of any The
Company  stores.  This  policy is  consistent  with the  parameters  of its site
evaluation   model,   and  management   believes  that  reliance  on  the  model
significantly  increases the  probability  that a new store will be  successful.
There can be no assurance, however, that management is correct in such opinion.

Trademarks

         In 1976, the Company received a federal  registration for the trademark
"Play Co. Toys," which  trademark is utilized by the Company in connection  with
its marketing and sales of toy and hobby items. In addition, the Company applied
for, and was granted in 1994, a federal  registration  for the trademark  "TKO."
Included in the purchase of Toys was its Toys  International  and Tutti  Animali
trademarks.

Financing

         On  February  1, 1996,  the Company  entered  into a Loan and  Security
Agreement  ("the Loan  Agreement")  with  Congress to replace its then  existing
credit line with Imperial Bank.  The Loan Agreement  provides the Company with a
secured line of credit of up to 60% of the value of all of its inventory, not to
exceed $7,000,000 ("the Congress Financing").  The Congress Financing is secured
by all of the  Company's  assets  and a  $2,000,000  letter  of  credit  ("L/C")
provided by EACC, an affiliate of Ilan Arbel, a former  Director of the Company.
The Congress  Financing is also guaranteed by UTTC, the majority  stockholder of
the Company.

         In  connection  with the issuance of the L/C, on February 2, 1996,  the
Company granted to EACC options (i) to purchase an aggregate of 1,250,000 shares
of Common  Stock at a  purchase  price of 25% of the  closing  bid price for the
Common Stock on the last  business  day prior to  exercise,  for a period of six
months from issuance (this option expired unexercised);  and (ii) to purchase an
aggregate of 20,000,000  shares of the Company's  Series E Preferred  Stock.  To
date,  EACC has  exercised  its option and  purchased  an aggregate of 2,862,070
shares of the Series E Preferred Stock of which  2,500,570  shares are presently
outstanding  after the conversion of an aggregate of 361,500 of such shares into
Common Stock. In addition,  in March 1997, EACC issued an additional  $1,000,000
L/C to  Congress in order for the Company to obtain  additional  financing  from
Congress.  In April and May 1997,  Europe America Capital  Foundation  ("EACF"),
European  Ventures Corp.  ("EVC"),  and  Vermongenstreuhand  G,H,M,B provided an
additional  aggregate  amount of $700,000  to the Company as an advance  against
equity, for which 700,000 shares of the Series E Stock has been issued.

         The  Company  relies on credit  terms from  manufacturers  to  purchase
nearly all of its  inventory.  While 90% of  accounts  payable  to  vendors  are
current  as of the date of this  document,  there can be no  assurance  that the
Company will be able to keep such  payables  current in the future.  Such credit
arrangements  vary for  reasons  both  within  and  outside  the  control of the
Company.









Competition

         The toy and hobby  products  market is highly  competitive.  Though the
Company's  Contemporary  and Toys  stores,  unlike  other  toy  stores,  offer a
combination   of   promotional,   traditional,   educational,   new   electronic
interactive,  specialty,  and collectible toys and items, the Company remains in
direct competition with local, regional,  and national toy retailers,  including
Toys R Us (considered to be the dominant toy retailer in the United States) with
respect to its traditional toy items.  In order to combat the  competition,  the
Company's  Contemporary  and Toys stores  offer  specialty  items such as Beanie
Babies and Steiff and North American bears,  etc. Since the Company's prices are
in part based upon Toys R Us' prices, the aggressive pricing policy of Toys R Us
has  resulted  in the  Company's  lowering  its  prices on many  items,  thereby
reducing the Company's profits.

         The toy and hobby  products  market is  particularly  characterized  by
large  retailers  and  discounters  with  intensive  advertising  and  marketing
campaigns and with deeply discounted pricing of such products. The Company faces
competition  from hobby vendors that market through direct sales forces and from
distributors that rely on mail order and telemarketing.  The Company competes as
to price,  personnel,  service,  speed of delivery, and breadth of product line.
Many of the Company's competitors have greater financial and marketing resources
than the Company. Both Toys R Us and Kay Bee dominate the retail toy industry in
Southern  California.  Although  both the Company and Toys R Us have been in the
retail toy industry in Southern California for approximately  twenty years, Toys
R Us has  increased  its market  share at a  significantly  faster rate than the
Company.  The domination of Toys R Us and Kay Bee, the weak Southern  California
economy,  and  the  Company's  policy  of  not  opening  Company  Originals  and
Contemporaries within three miles of an existing Toys R Us store may inhibit the
Company's  ability to compete  effectively  in the  retail  toy  industry  or to
establish new stores in favorable locations.

         The Company feels that the  unfulfilled  need in the  marketplace  is a
retail outlet which offers a combination of the traditional, name-brand, quality
promotional toy items and educational,  electronic interactive,  and collector's
items and products.  Combining the  promotional  and educational toy segments of
the market into one retail  location is  believed  to be a unique  concept  that
should  prove to  differentiate  the  Company's  stores from those of any of its
larger or similar  size  competitors.  Management  has been unable to locate any
other retailer  currently  using this combined  marketing  concept.  The Company
competes for the educational  toy customer with other  specialty  stores such as
Disney Stores,  Warner Bros.  Stores,  Imaginarium,  Learning Smith, Lake Shore,
Zainy Brainy, and Noodle Kidoodle.

Employees

         As  of  March  31,  1997,   the  Company  has  one  executive   office,
approximately 70 full time employees, and approximately 280 part time employees.
None of the employees of the Company is represented by a union,  and the Company
considers employee relations to be good.

Properties









         The Company  maintains  approximately  3,500  square feet of  executive
office space and until  recently,  the  Company's  stores were serviced from two
adjacent  distribution  facilities  (one 43,000  square feet in size,  the other
18,000 square feet in size),  encompassing an aggregate of approximately  61,000
square feet, at 550 Rancheros  Drive,  San Marcos,  California.  As of April 15,
1997,  however,  the  Company  returned  12,800  feet of the 18,000  square foot
warehouse  space to the  landlord.  The combined  51,700  square foot office and
warehouse space are leased at an approximate annual cost of $281,000,  the lease
expiring on April 30, 2000.  The office and  warehouse are leased from a company
owned in part by Richard Brady, the President and a Director of the Company. The
Company believes that the lease is on terms no more or less favorable than terms
it might otherwise have negotiated with an unaffiliated party. In addition,  the
Company  currently leases the following  premises on the following terms for its
retail stores:



                                            SIZE                       LEASE
STORE LOCATIONS                             (IN SQ. FEET)              EXPIRATION                          ANNUAL COST

                                                                                                       
Escondido (1)                                  11,200                      01/00                           $120,096
- ----------
316 W. Mission Blvd.
Escondido, CA 92025

Convoy                                          8,257                      10/97                             97,610
- ------
4531 Convoy
San Diego, CA 92111

Mission Viejo                                   7,800                      01/01                             84,840
- -------------
27690 B Santa Margarita
Mission Viejo, CA 92692

Chula Vista                                     8,250                      12/99                             84,150
- -----------
1193 Broadway
Chula Vista, CA 92011

El Cajon                                       10,030                      05/00                            127,881
- --------
327 N. Magnolia
El Cajon, CA 92020

Simi Valley                                    11,383                      11/99                             88,319
- -----------
1117 East Los Angeles
Ste. C
Simi Valley, CA 93065

Riverside (1)                                  10,156                      01/01                             91,404
- ---------
3531 Riverside Plaza
Riverside, CA 92506

Encinitas                                      10,000                      09/05                            116,752
- ---------
280 N. El Camino Real
Encinitas, CA 92024









Orange                                         13,125                      01/01                             96,360
- ------
1349 E. Katella
Orange, CA 92513

Pasadena                                        9,800                      12/98                             96,000
- --------
885 Arroyo Parkway
Pasadena, CA 91105

San Dimas (1)                                   8,780                      03/01                            108,136
- ---------
612 W. Arrow Highway
San Dimas, CA 91773

Rialto                                         10,600                      11/03                             78,000
- ------
578 W. Foothill Blvd.
Rialto, CA 92376

Redlands                                       10,478                      06/97                             95,942
- --------
837 Tri-City Center
Redlands, CA 92373

Whittier (1)                                   12,197                      01/00                             94,500
- --------
13231 E. Whittier Blvd.
Whittier, CA  90602

Rancho Cucamonga                               10,097                      05/98                             79,239
- ----------------
9950 W. Foothill Blvd.
Rancho Cucamonga, CA 91730

Corona
1210 West Sixth Street                          10,000                     10/04                             60,000
Corona, CA 91720

Woodland Hills                                  9,400                      12/03                            165,480
- --------------
19804 Ventura Blvd.
Woodland Hills, CA 91364

Santa Clarita                                  12,000                      08/06                            108,000
- -------------
19232 Soledad Canyon Rd.
Santa Clarita, CA  91351

South Coast Plaza                               5,183                      01/04                            159,377
- -----------------
Toys International
3333 Bristol Street, Suite 1030
Costa Mesa, CA  92626












Century City                                    3,869                      01/98                            133,481
- ------------
Toys International
Building B, 1st level
10250 Santa Monica Blvd.
Los Angeles, CA  90067

Crystal Court                                   1,220                      01/99                          5% of sales
- -------------
Tutti Animali
333 Bear Street
Costa Mesa, CA  92626
- ----------------



1)       Between March and May 1997, the Company temporarily closed four stores,
         all of which will be reopened for the  November  and  December  holiday
         season  unless the  Company can come to terms with their  landlords  to
         return the  locations.  The Company is  attempting  to locate  suitable
         replacement  tenants  to  assume  the  leases  for  these  stores.  See
         "Business-Legal Proceedings."

         In  addition  to the above  stores,  the  Company  previously  operated
several Company  Originals which were closed for various reasons.  The effect of
closing the stores  generally has been positive,  as most of them were operating
at a loss prior to closure.  Although there are expense charges  associated with
the  closing of store  locations,  the  effect of such  charges is offset by the
savings realized from closing stores which operate at a loss. In addition, since
fixtures from closed stores are typically used in new store locations,  the cost
of opening new locations is minimized.

     In  April  1997,  the  Company  signed  a  lease  to  open a new  store  in
Clairemont,  California.  This  facility  should  open  during the 3rd  calendar
quarter of 1997.  Since March 1997,  the Company  also has closed,  temporarily,
until the November and December holiday season,  four stores.  These stores were
closed  because they did not  generate  revenues as  anticipated;  they were not
permanently  closed,  however,  because the leases  therefor are of considerable
duration and cannot be broken  without  significant  potential  hardship  (legal
and/or  financial)  to the  Company.  The  Company  is  searching  for  suitable
replacement  tenants to assume the Company's lease obligations for these stores.
See "Business-Legal Proceedings."

     In addition,  the Company is now converting  its Rialto  location to an off
price clearance center. The Company feels that this under-performing location is
demographically  better suited for this concept.  Fewer  markdowns  should,  and
will,  be taken at the  other  locations  as  slower  moving  inventory  will be
transferred to the Rialto location for faster turnover.

Legal Proceedings

         The Company is not a party to any material  litigation and is not aware
of any threatened  litigation  that would have a material  adverse effect on its
business,  except for the litigation  matters involving three of the four stores
the Company has temporarily  closed. No Director,  Officer,  or affiliate of the
Company,  nor any associate of same,  is a party to, or has a material  interest
in, any proceeding adverse to the Company.









From March 1997  through May 1997,  the Company  temporarily  closed four of its
locations due to non-profitable  operations.  The Company is seeking to sublease
such  locations  or  return  the  locations  to  the  landlords  pursuant  to  a
settlement;  however,  in the  event  that  the  Company  is  unable  to  obtain
subleases,  it may reopen the stores for the holiday season in October.  In June
1997, the landlords for three of the four locations  filed lawsuits  against the
Company  seeking,  in one of the suits, the full value of the lease payments for
the terms of the lease.  The Company is preparing  answers to these lawsuits and
intends to defend  against the actions  unless  resolutions  between the parties
thereto can be reached.  Management  expects that these  actions will be settled
before trial without there being a material effect on the Company's operations.




                                   MANAGEMENT

Officers and Directors.

         The Directors of the Company are elected annually by the  shareholders,
and the Officers are appointed annually by the Board of Directors.  Vacancies on
the Board of Directors may be filled by the remaining  Directors.  Each Director
and Officer will hold office until the next annual  meeting of  shareholders  or
until his  successor  is elected  and  qualified.  The  Executive  Officers  and
Directors of the Company are as follows:




NAME                                                AGE                         POSITION

                                                                                               
Harold Rashbaum                                      70                         Chairman of the Board

Richard Brady                                        45                         Chief Executive Officer, President,
                                                                                and Director

James Frakes                                         40                         Chief Financial Officer and Secretary

Sheikhar Boodram                                     34                         Director




         All Directors hold office until the next annual meeting of stockholders
or until their  successors are duly elected and qualified.  Officers are elected
annually by, and serve at the discretion  of, the Board of Directors.  There are
no family  relationships  between  or among any  Officers  or  Directors  of the
Company.  Each Director is elected for a period of one year at an annual meeting
of the Company's shareholders and serves until his successor is duly elected.

         As  permitted  under  the  Delaware   Corporation  Law,  the  Company's
Certificate of Incorporation  eliminates the personal liability of the Directors
to the Company or any of its








shareholders for damages caused by breaches of said Directors' fiduciary duties.
As a result of such  provision,  stockholders  may be unable to recover  damages
against  then  Directors  for  actions  which  constitute  negligence  or  gross
negligence or are in violation of their fiduciary duties.  This provision in the
Company's  Certificate of Incorporation may reduce the likelihood of derivative,
and other types of shareholder, litigation against Directors.

     Harold  Rashbaum  was  appointed  Chairman  of the  Board of  Directors  on
September 10, 1996. He has been the President,  Chief Executive  Officer,  and a
Director of Hollywood  Productions,  Inc. ("Hollywood") since January 1997. From
May 1996 to January  1997,  Mr.  Rashbaum  served as Secretary  and Treasurer of
Hollywood and the President of Breaking Waves,  Inc., a subsidiary of Hollywood.
Also since May 1996, Mr. Rashbaum has served as the Secretary,  Treasurer, and a
Director  of D.L.  Productions,  Inc.  ("DLP").  He became  President  of DLP in
January 1997.  Since February 1996, Mr. Rashbaum has also been the President and
a Director of H.B.R.  Consultant Sales Corp.  ("HBR"),  of which his wife is the
sole stockholder. Mr. Rashbaum was a consultant to the Company from July 1995 to
September 10, 1996.  Prior thereto from February 1992 to June 1995, Mr. Rashbaum
was a consultant  to 47th Street  Photo,  Inc.,  an  electronics  retailer.  Mr.
Rashbaum  held this position at the request of the  bankruptcy  court during the
time 47th Street  Photo,  Inc.  was in Chapter 11. From January 1991 to February
1992, Mr. Rashbaum was a consultant for National Wholesale Liquidators,  Inc., a
major retailer of household goods and housewares.

     Richard Brady is a co-founder of the Company and has acted as the Company's
Chief  Executive  Officer and President  since  December 1995. Mr. Brady was the
Executive Vice President, Secretary, and a Director from the Company's inception
in 1974 until  December  1996. He was  reelected  Director of the Company in May
1997.

         James Frakes was elected Chief  Financial  Officer and Secretary of the
Company in June 1997 and July 1997, respectively.  Prior thereto, from June 1990
to March 1997, Mr. Frakes was Chief Financial Officer of Urethane  Technologies,
Inc. ("UTI") and two of its subsidiaries, Polymer Development Laboratories, Inc.
("PDL") and BMC Acquisition,  Inc. These were specialty chemical companies which
focused on the  polyurethane  segment of the plastics  industry.  Mr. Frakes was
also Vice  President  and a Director of UTI during this  period.  In March 1997,
three unsecured creditors of PDL filed a petition for the involuntary bankruptcy
of PDL.  This  matter is  pending  before the United  States  Bankruptcy  Court,
Central  District of California.  In 1989, Mr. Frakes and his wife purchased JLJ
Enterprises  d/b/a TME Travel ("JLJ"),  a travel agency which provided  services
primarily for the business community.  Mr. Frakes was the Vice President,  Chief
Financial  Officer,  and a Director  of JLJ;  his wife was the  President  and a
Director. In November 1992, Mr. Frakes and his wife sold JLJ. From 1985 to 1990,
Mr.  Frakes was a manager for Berkeley  International  Capital  Corporation,  an
investment  banking  firm  specializing  in  later  stage  venture  capital  and
leveraged  buyout  transactions.  In 1980,  Mr.  Frakes  obtained  a Masters  in
Business Administration from University of Southern California.  He obtained his
Bachelor  of Arts  degree in  history  from  Stanford  University  from which he
graduated with honors in 1978.

         Sheikhar Boodram was appointed as a Director of the Company on February
2, 1996.








     Mr.  Boodram was a Director of American Toys from May 1993 until July 1996.
Since  September 1992, Mr. Boodram has been the Vice President and a Director of
UTTC.  From  October  1991 to  September  1992,  Mr.  Boodram was  employed as a
designer  with  UTTC.  Mr.  Boodram  has been the  President  and  Secretary  of
Multimedia  Concepts  International,  Inc.  since June 12, 1995.  He is the sole
Officer and Director of American Eagle  Industries Corp. and Match II, Inc. From
1979 until October 1991, Mr. Boodram was the production  manager for Lady Helene
Sophisticates,  Ltd., a manufacturer of ladies garments, which ceased operations
in 1991.

Executive Compensation

Summary of Cash and Certain Other Compensation

         The following  provides  certain  information  concerning  all Plan and
Non-Plan (as defined in Item 402 (a)(ii) of Regulation S-B) compensation awarded
or paid by the Company during the years ended March 31, 1997,  1996, and 1995 to
each of the named Executive Officers of the Company.



                           Summary Compensation Table
                               Annual Compensation

         (a)                            (b)                   (c)               (d)            (e)
         Name and Principal                                                                    Other Annual
         Position                       Year              Salary($)             Bonus($)(1)    Compensation($)

                                                                                        
         Richard Brady                  1997              108,000               -              6,179(2)
         Chief Executive Officer,       1996              117,230               -              7,979(2)
          President and Director        1995              120,000               -              7,829(2)
         ----------------------


     (1) No bonuses were paid during the periods herein stated.

     (2) Includes an automobile allowance of $4,800 for 1997 and $6,600 for 1996
and 1995,  and the payment of life  insurance  premiums of $1,379,  $1,379,  and
$1,888 for 1997, 1996, and 1995, respectively.


1994 Stock Option Plan

         In 1994, the Company adopted the Company's 1994 Stock Option Plan ("the
Plan").  The Board  believes  that the Plan is  desirable  to attract and retain
executives  and other key  employees  of  outstanding  ability.  Under the Plan,
options to  purchase  an  aggregate  of not more than  50,000  (reflects 3 for 1
reverse  split)  shares of Common  Stock may be granted from time to time to key
employees,  Officers,  Directors,  advisors, and independent  consultants to the
Company and its  subsidiaries.  The Company has granted to James  Frakes,  Chief
Financial  Officer,  pursuant to his hire,  options to purchase 30,000 shares of
Common  Stock at an  exercise  price of $3.25 per share,  vesting at the rate of
10,000 shares per annum for the year ending July 1998, 1999, and 2000.

         The Board of Directors is charged with  administration  of the Plan and
is generally  empowered to interpret the Plan,  prescribe  rules and regulations
relating thereto, determine the






terms of the option  agreements,  amend them with the  consent of the  Optionee,
determine  the  employees to whom options are to be granted,  and  determine the
number of shares subject to each option and the exercise price thereof.  The per
share exercise price for incentive stock options  ("ISOs") will not be less than
100% of the fair  market  value of a share of the  Common  Stock on the date the
option is granted  (110% of fair market  value on the date of grant of an ISO if
the Optionee owns more than 10% of the Common Stock of the Company).

         Options  will be  exercisable  for a term  (not  less  than  one  year)
determined  by the Board.  Options  may be  exercised  only  while the  original
grantee has a  relationship  with the Company or at the sole  discretion  of the
Board, within ninety days after the original grantee's termination. In the event
of termination due to retirement,  the Optionee,  with the consent of the Board,
shall have the right to exercise  his option at any time  during the  thirty-six
month  period  following  such  retirement.  Options  may  be  exercised  up  to
thirty-six  months  after  the  death or total and  permanent  disability  of an
Optionee.  In the event of certain  basic  changes in the  Company,  including a
change in control of the Company as defined in the Plan,  in the  discretion  of
the Board,  each option may become fully and immediately  exercisable.  ISOs are
not transferable  other than by will or by the laws of descent and distribution.
Options may be exercised during the holder's  lifetime only by the holder or his
guardian or legal representative.

         Options granted pursuant to the Plan may be designated as ISOs with the
attendant tax benefits  provided  therefor  pursuant to Sections 421 and 422A of
the  Internal  Revenue Code of 1986.  Accordingly,  the Plan  provides  that the
aggregate  fair market value  (determined  at the time an ISO is granted) of the
Common  Stock  subject to ISOs  exercisable  for the first  time by an  employee
during any calendar  year (under all plans of the Company and its  subsidiaries)
may not exceed $100,000.  The Board may modify,  suspend, or terminate the Plan,
provided,  however, that certain material modifications  affecting the Plan must
be approved by the  shareholders,  and any change in the Plan that may adversely
affect an Optionee's  rights under an option  previously  granted under the Plan
requires the consent of the Optionee.

1994 401(k) Employee Stock Option Plan ("ESOP")

     In May 1994, the Company adopted corporate  resolutions  approving a 401(k)
Employee Stock Ownership Plan ("the ESOP Plan") which covers  substantially  all
employees  of the  Company.  The ESOP Plan was  filed on July 14,  1995 with the
Internal  Revenue  Service  and  includes  provisions  for both  employee  stock
ownership  and a 401(k)  Plan.  The ESOP Plan allows  contributions  only by the
Company:  these can be made annually at the discretion of the Company's Board of
Directors.  The ESOP Plan has been designed to invest primarily in the Company's
stock.  The  401(k)  portion  of the ESOP  Plan  will be  contributed  to by the
employees of the Company through payroll deductions. The Company does not intend
to match contributions to the 401(k).  Contributions to the ESOP Plan may result
in an  expense,  resulting  in a  reduction  in  earnings,  and may  dilute  the
ownership interests of persons who currently own securities of the Company.




                            PRINCIPAL SECURITYHOLDERS

         The following table sets forth certain  information as of June 10, 1997
based upon information  obtained by the persons named below, with respect to the
beneficial  ownership  of shares of Common Stock by (i) each person known by the
Company to be the owner of 5% or more of the outstanding shares of Common Stock;
(ii) each Officer and Director; and (iii) all Officers and Directors as a group.
Except to the  extent  indicated  in the  footnotes  to the  table,  each of the
individuals  listed below possesses sole voting power with respect to the shares
of Common Stock listed opposite his name.






- ----------------------------------------------------------------------------------------------------------------------------------
Name and Address                Shares of           Shares of            % of  Common          % of Series E Stock (1)
of Beneficial Owner             Series E Stock      Common                Stock                outstanding
                                                    Stock                outstanding (1)
                                                                                               Prior to              After
                                                                                               Offering             Offering
- ----------------------------------------------------------------------------------------------------------------------------------
                                                                                       
Harold Rashbaum
c/o Play Co. Toys &                     --                  --                  --              --                    --
Entertainment Corp.
550 Rancheros Drive
San Marcos, CA
- ----------------------------------------------------------------------------------------------------------------------------------
Richard Brady
c/o Play Co. Toys &                     --               25,587                 *              --                    --
Entertainment Corp.
550 Rancheros Drive
San Marcos, CA
- ----------------------------------------------------------------------------------------------------------------------------------
Sheikhar Boodram
c/o Play Co. Toys &                     --                  --                  --              --                    --
Entertainment Corp.
550 Rancheros Drive
San Marcos, CA
- ----------------------------------------------------------------------------------------------------------------------------------
United Textiles &
Toys Corporation                   225,000          2,419,581(2)                59.3             6.5                   5.4
448 West 16th Street
New York, NY 10011
- ----------------------------------------------------------------------------------------------------------------------------------
Multimedia Concepts
International, Inc.                808,070                 --(3)                --(3)          23.4                 19.2
448 West 16th Street
New York, NY 10011
- ----------------------------------------------------------------------------------------------------------------------------------
Europe American
Capital Foundation               1,172,500                  --(4)               --(4)          34.0                 27.9
Box 47
Tortola, BVI
- ----------------------------------------------------------------------------------------------------------------------------------
Volcano Trading
Limited                           750,000(5)              --(6)                 --(6)          19.0                 16.0
Via Cantonale, #16
Lugano Switzerland
- ----------------------------------------------------------------------------------------------------------------------------------




* Less than 1%

     (1)  Does  not  include  the  shares  of  Common  Stock  issuable  upon the
conversion of (i) 3,450,570  shares of the Series E Stock  outstanding  prior to
the Offering or (ii) 4,200,570  shares of Series E Stock  outstanding  after the
Offering.

     (2) Does not include  1,350,000  shares of Common Stock  issuable  upon the
exercise of 225,000 shares of the Series E Stock. Includes 578,742 shares issued
to UTTC in connection with the August 1996  distribution of the Company's shares
by American Toys in August 1996.

(footnotes from previous page)

     (3) Does not include  4,818,420  shares of Common Stock  issuable  upon the
exercise of 803,070 shares of the Series E Stock. (4) Does not include 7,035,000
shares of Common Stock  issuable  upon the  exercise of 1,172,500  shares of the
Series E Stock.  (5) Includes 500,000 shares of the Series E Stock issuable upon
the exercise of 500,000  Warrants.  See "Plan of Distribution for the Securities
of the Selling  Securityholder." (6) Does not include 1,500,000 shares of Common
Stock issuable upon the exercise of 250,000 shares of the Series E Stock.


Plan of Distribution for the Securities of the Selling Securityholder

         This  Prospectus also covers the offering of 250,000 shares of Series E
Stock and 500,000  Warrants and the shares of Series E Stock  issuable  upon the
exercise of Warrants, owned by one securityholder, Volcano Trading Limited. This
Prospectus  shall be delivered by said Selling  Securityholder  upon the sale of
any  securities by said holder.  These shares of Series E Stock and Warrants are
not being sold through the Underwriter in this Offering.  The shares of Series E
Stock, the Warrants, and the shares of Series E Stock issuable upon the exercise
of such  Warrants  may be sold from time to time by the Selling  Securityholder,
subject to a 90 day lock up agreement  commencing on the Closing Date.  Sales of
such  Securities  or even the  potential  of such  sales at any time may have an
adverse effect on the market prices of the Securities  offered hereby. See "Risk
Factors."

         The  sale  of the  Securities  by  the  Selling  Securityholder  may be
effected from time to time in negotiated transactions, at fixed prices which may
be  changed,  and at  market  prices  prevailing  at the time of  sale,  or in a
combination thereof. The Selling  Securityholder may effect such transactions by
selling directly to purchasers or to or through  broker-dealers which may act as
agents or principals, including in a block trade transaction in which the broker
or dealer will  attempt to sell the  Securities  as agent but may  position  and
resell a portion of the block as principal to  facilitate  the  transactions  or
purchases by a broker or dealer as principal and resale by such broker or dealer
for its own  account  pursuant  to this  Prospectus,  or in  ordinary  brokerage
transactions  and  transactions  in which the  broker  solicits  purchasers.  In
effecting sales,  brokers or dealers engaged by the Selling  Securityholder  may
arrange for other brokers or dealers to  participate.  Such  broker-dealers  may
receive compensation in the form of discounts,








concessions,   or  commissions  from  the  Selling   Securityholder  and/or  the
purchasers of the Securities,  as applicable,  for which such broker-dealers may
act as agents or to whom they sell as principal,  or both (which compensation as
to a particular broker-dealer might be in excess of customary commissions).  The
Selling  Securityholder and any  broker-dealers  that act in connection with the
sale of the shares of Series E Stock and/or by the Selling  Securityholder might
be deemed to be  "underwriters"  within the meaning of Section 2(11) of the Act.
In  that   connection,   the  Company  has  agreed  to  indemnify   the  Selling
Securityholder  and the  Selling  Securityholder  has  agreed to  indemnify  the
Company, against certain civil liabilities including liabilities under the Act.

         At the  time a  particular  offer  of its  Securities  is made by or on
behalf of the  Selling  Securityholder,  to the extent  required,  a  prospectus
supplement  will be  distributed  which  will set forth the  number of shares of
Series E Stock  and/or  Warrants  being  offered and the terms of the  Offering,
including  the  name or names  of any  underwriters,  dealers,  or  agents;  the
purchase  price paid by any  underwriter  for shares  purchased from the Selling
Securityholder;  any discounts, commissions, or concessions allowed or reallowed
or paid to dealers; and the proposed selling price to the public.

         Under the  Securities  Exchange Act of 1934, as amended (the  "Exchange
Act"),  and the  rules and  regulations  thereunder,  any  person  engaged  in a
distribution  of  Company's  Securities  offered  by  this  Prospectus  may  not
simultaneously  engage in market-making  activities with respect to such Company
securities  during the applicable  "cooling off" period (nine days) prior to the
commencement  of such  distribution.  In  addition,  and  without  limiting  the
foregoing,  the Selling  Securityholder will be subject to applicable provisions
of the  Exchange Act and rules and  regulations  thereunder,  including  without
limitation,  Rules 10b-6 and 10b-7,  in  connection  with  transactions  in such
securities,  which  provisions  may limit the timing of  purchases  and sales of
Company securities by the Selling Securityholder.

                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

         On January 30, 1996, pursuant to the requirements of the Company's Loan
Agreement  with Congress,  American  Toys, the then majority  stockholder of the
Company, converted all $1,400,000 of debt owed by the Company to it into equity.
In exchange for the debt,  American  Toys agreed to receive from the Company one
share of Series D Preferred  Stock with the right to elect 2/3 of the  Company's
Board of Directors upon stockholder  approval.  In August 1996, the one share of
Series D Preferred  Stock was converted into  1,157,028  shares of the Company's
Common  Stock  based on the  initial  amount of the debt  divided by the average
price  of the  shares  for a 90 day  period  prior to the  conversion.  This was
performed in order for American Toys to spin such shares off to its stockholders
and divest itself of its interest in the Company.

         In February 1996, pursuant to the terms of the Congress Financing, EACC
delivered  to  Congress  a  $2,000,000  L/C.  The  Congress  Financing  is  also
guaranteed by UTTC,  the majority  stockholder  of the Company.  See "Business -
Financing" and "Principal Securityholders."

     From October 1996 to June 1997,  EACC exercised its option and purchased an
aggregate








of 3,562,070  shares of the Series E Class I Preferred  Stock,  of which 361,500
shares were  converted  into shares of Common  Stock.  The proceeds of the funds
received for such investments have enabled the Company to acquire  substantially
all of the assets of Toys,  to finance  the opening of a  Contemporary  in Santa
Clarita,  California,  to redesign three other store locations,  and for general
working capital.

         In March 1997, EACC issued an additional  $1,000,000 L/C to Congress as
security.  This L/C has enabled the Company to receive additional advances of up
to $1,000,000  from  Congress.  EACC has not received any  compensation  for the
issuance of this L/C.


                            DESCRIPTION OF SECURITIES

         The Company's authorized  capitalization  consists of 45,000,000 shares
of capital stock. The Company is authorized to issue 40,000,000 shares of Common
Stock,  par value $.01 per share and 5,000,000 shares of the Series E Stock, par
value $.01 per share. As of June 30, 1997, there were 4,103,519 shares of Common
Stock and  3,450,570  shares of Series E Stock  issued and  outstanding,  all of
which were fully paid and  non-assessable.  The following summary description of
the Common Stock,  Series E Stock,  and Warrants is qualified in its entirety by
reference to the Company's Articles of Incorporation and all amendments thereto.

Common Stock

         Holders of Common  Stock are  entitled to one vote for each share held.
There  are  no  preemptive,  subscription,   conversion,  or  redemption  rights
pertaining to the Common  Stock.  Holders of shares of Common Stock are entitled
to receive such  dividends  as may be declared by the Board of Directors  out of
assets  legally  available  therefor  and to share  ratably in the assets of the
Company  available  upon  liquidation.  See "Certain  Relationships  and Related
Transactions."

         The holders of shares of Common Stock do not have the right to cumulate
their votes in the election of Directors  and  accordingly,  the holders of more
than 50% of all the shares outstanding can elect all of the Directors. Remaining
stockholders will not be able to elect any Directors.

Warrants

         The  Warrants  and the  underlying  shares of Series E Stock will be in
registered  form,  pursuant to the terms of a warrant  agreement  (the  "Warrant
Agreement")  between the Company and Continental Stock Transfer & Trust Company,
as "Warrant Agent," so that the holders of Warrants will receive, upon exercise,
registered  shares of Series E Stock. The following  statements are summaries of
certain provisions of the Warrant Agreement,  copies of which may be examined at
the  principal  corporate  offices of the  Warrant  Agent and a form of which is
filed as an exhibit to the Registration Statement of which this Prospectus forms
a part. The following  statements are subject to the detailed  provisions of the
Warrant Agreement.







         Each  Warrant  entitles  the holder  thereof to  purchase  one share of
Series E Stock at a price of $5.00 for a period  of four  years  commencing  one
year from the Closing Date.  Unexercised  Warrants will automatically  expire at
the end of such four year period.  Although the Company has no current intention
of reducing the exercise price or extending the exercise period of the Warrants,
it is possible that either or both of such changes may be effected by resolution
of the Board of Directors in the future. In the event that the exercise price of
the Warrants is reduced, or the exercise period of the Warrants is extended, the
Company will be required to have a  post-effective  amendment filed and declared
effective before the Warrants could be exercised.

         From and  after  the  date of this  Prospectus,  Warrants  may be sold,
transferred,  or assigned  either together with or separately from the shares of
Series E Stock being sold.

         The Warrants are redeemable by the Company at any time,  commencing one
year from the Closing Date, upon 30 days' prior notice, at a redemption price of
$.05 each,  provided that the closing bid quotation of the Series E Stock for at
least 20 consecutive  trading days, ending on the third day prior to the date on
which the Company gives notice,  has been at least 170% of the exercise price of
the Warrants being redeemed.  The Warrants will remain exercisable during the 30
day notice period. In the event that the Company decides to redeem the Warrants,
it will notify all Warrantholders  thereof by mail and will additionally publish
a Notice of Redemption in the Wall Street  Journal as to the date of redemption.
Redemption of the Warrants  could cause the holders to exercise the Warrants and
pay the exercise price at a time when it may be disadvantageous  for the holders
to do so, to sell the Warrants at the then current  market price when they might
otherwise  wish to continue to hold the  Warrants,  or to accept the  redemption
price,  which is likely to be  substantially  less than the market  value of the
Warrants at the time of redemption.  The Company will not redeem the Warrants at
any time in which its registration statement is not current,  enabling investors
to exercise  their  Warrants  during the 30 day notice  period in the event of a
warrant redemption by the Company.

         The  exercise  price  and the  number  of  shares  or other  securities
purchasable  upon  exercise of any Warrants are subject to  adjustment  upon the
occurrence of certain events, including the issuance of shares of Series E Stock
as a dividend and any recapitalization, reclassification, or split-up or reverse
split  of the  Series E Stock.  No  adjustment  in the  exercise  price  will be
required to be made with respect to the Warrants  until  cumulative  adjustments
amount to $0.01 or more per Warrant;  however,  any such adjustment not required
to be made at any given time due to such exception  will be carried  forward and
taken into account in any subsequent adjustment.

         In the event of any reclassification,  capital reorganization, or other
similar  change  of  outstanding  Series E Stock,  any  consolidation  or merger
involving  the Company  (other  than a  consolidation  or merger  which does not
result in any reclassification,  capital  reorganization or other similar change
in  the  outstanding  Series  E  Stock),  or a sale  or  conveyance  to  another
corporation of the property of the Company as, or substantially as, an entirety,
each Warrant will thereupon  become  exercisable only for the kind and number of
shares of stock or other  securities,  assets,  or cash to which a holder of the
number  of  shares  of  Series  E  Stock   purchasable  (at  the  time  of  such
reclassification,  reorganization,  consolidation, merger or sale) upon exercise
of such






Warrant  would have been entitled  upon such  reclassification,  reorganization,
consolidation, merger, or sale. In the case of a cash merger of the Company into
another  corporation or any other cash  transaction of the type mentioned above,
the  effect of these  provisions  would be that the  holder  of a Warrant  would
thereafter be limited to exercising such Warrant at the exercise price in effect
at such time for the amount of cash per share that a Warrant  holder  would have
received had such holder  exercised such Warrant and received shares of Series E
Stock   immediately  prior  to  the  effective  date  of  such  cash  merger  or
transaction.  Depending upon the terms of such cash merger or  transaction,  the
aggregate  amount of cash so  received  could be more or less than the  exercise
price of the Warrant.

         The Warrant Agreement  contains  provisions  permitting the Company and
the  Warrant  Agent to  supplement  the Warrant  Agreement  in order to cure any
ambiguity,  to correct any provision contained therein which may be defective or
inconsistent  with any other  provisions  therein,  or to make other  provisions
which the Company and the Warrant  Agent may deem  necessary  or  desirable  and
which  do  not   adversely   affect  the   interests   of  the   Warrantholders.
Warrantholders, by virtue of their ownership of Warrants alone, have no right to
vote on matters  submitted to the  Company's  stockholders  and have no right to
receive dividends. The holders of Warrants also are not entitled to share in the
Company's assets in the event of dissolution, liquidation or winding up.

         In order for a  Warrantholder  to be able to exercise his Warrant,  the
Company must have a current  Registration  Statement on file with the Securities
and Exchange  Commission  and, unless  otherwise  exempt,  the State  Securities
Commission of the State in which the  Warrantholder  resides.  Accordingly,  the
Company would be required to file post-effective  amendments to its Registration
Statement when  subsequent  events require such  amendments in order to continue
the  registration  of the Common Stock  underlying  the  Warrants.  Although the
Company has undertaken and intends to keep its Registration  Statement  current,
there can be no assurance that the Company will keep its Registration  Statement
current and, if for any reason it is not kept current,  the Warrants will not be
exercisable and will lose all value. The Company's  Transfer Agent has also been
appointed  as  its  Warrant  Agent   responsible  for  all  record  keeping  and
administrative functions in connection with the Warrants.

Series E Preferred Stock

         The Company has designated  5,000,000  shares of preferred stock as the
Series E  Preferred  Stock (the  "Series E Stock").  Pursuant  to the  Company's
Annual   Meeting  in  May  1996,   the  Company's   stockholders   approved  the
authorization of up to an aggregate of 20,000,000 shares of a class of preferred
stock  designated  as the  Series E  Preferred  Stock.  Management  sought  this
approval  in   connection   with  the  Congress   financing   transaction.   See
"Business-Financing." Management advised the stockholders that it would increase
the authorized  number of shares of the Series E Stock pursuant to EACC's desire
to exercise its option.  Initially,  the Series E Stock was convertible  into 20
shares of the Company's Common Stock two years from issuance. It carried a $1.00
annual dividend and liquidation preference.

     Pursuant to an Information  Statement  mailed to the  stockholders  in June
1996, the








Company  amended the rights and  preferences  of the Series E Stock to designate
two classes,  the "Series E Class I" and the "Series E Class II," the difference
being the Series E Class I would be  convertible  immediately,  and the Series E
Class II would remain convertible two years from issuance. Management's decision
to change the conversion feature with respect to the Series E Class I shares was
based on its immediate  need for  financing.  EACC agreed to exercise its option
and  purchase  shares  of the  Series E Stock  if the  shares  were  immediately
convertible.  The Company  needed the  financing in order to effect its business
plan and to support its continued losses.

         The Company held a special meeting of its stockholders on June 30, 1997
to vote on certain changes to the terms and conditions of the Series E Stock, in
accordance  with a letter  of intent  entered  into by West  America  Securities
Corp., in order to raise additional capital.  Management has addressed its needs
with EACC, and EACC has agreed to terminate its option to purchase shares of the
Series E Stock as of the  effective  date of an initial  public  offering of the
Company's  securities.  Prior thereto, EACC will only exercise its option to the
extent the Company needs additional funding for operations prior to an offering.
EACC will continue to maintain the $2,000,000  and $1,000,000  letters of credit
issued in February 1996 and April 1997, respectively.  In addition, EACC and its
assigns  have agreed to convert  their  shares of the Series E Class I Preferred
Stock to Series E Class II Preferred Stock inclusive of a two year lock up and a
waiver of all dividend rights, including those which may have accrued.

         Also as a result of the special  meeting,  the conversion  ratio of the
Series E Stock was decreased from twenty to one to six to one. In addition,  the
Company  requested  that  the  stockholders  approve  an  offering  of  up to an
aggregate  of  1,000,000  shares of the Series E Stock.  Pursuant to the special
meeting,  the Company's  certificate of incorporation  was amended to change the
terms of the Series E Stock as  follows:  the Series E Stock is (i)  convertible
into 6 shares of Common Stock any time two years from issuance;  (ii) there is a
$1.00 liquidation preference;  and (iii) there are no dividend or voting rights.
The Series E Stock is not  redeemable  by the  Company but is subject to certain
anti-dilution  provisions  in the  case  of  any  recapitalization,  merger,  or
acquisition.  Of the 3,450,570  shares  outstanding  prior to the Offering,  the
holder of 250,000 shares has received piggyback  registration  rights commencing
90 days from the effective date of this Offering.

Transfer Agent and Warrant Agent.

         The Company's transfer agent for its Series E Stock,  Common Stock, and
Warrants and the Company's  Warrant Agent is Continental  Stock Transfer & Trust
Company.

                                  UNDERWRITING

         West America Securities Corp. (the  "Underwriter") has agreed,  subject
to  the  terms  and  conditions  of an  Underwriting  Agreement,  to  act as the
exclusive  agent for the Company to sell on a "best efforts,  all or none" basis
750,000  shares of Series E Stock and 1,500,000  Warrants  offered  hereby.  The
Underwriter  has made no  commitment  to  purchase  any or all of the  shares of
Series E Stock or  Warrants.  It has agreed only to use its best efforts to find
purchasers for the





shares  of  Common  Stock  within  a  period  of 90 days  from  the date of this
Prospectus,  subject to extension for an additional  period of 90 days on mutual
consent of the Company and the Underwriter.

         All  proceeds  from  subscriptions  will be deposited  promptly  into a
non-interest  bearing  account  with Gotham Bank of New York,  as escrow  agent,
pursuant to an escrow agreement between the Company,  the Underwriter,  and such
escrow agent.  Funds will be  transmitted to the escrow agent for deposit in the
escrow  account no later than noon of the business day  following  receipt.  All
checks must be mad payable to "Gotham Bank of New York, as escrow agent for Play
Co.  Toys &  Entertainment  Corp." In the event the  750,000  shares of Series E
Stock and  1,500,000  Warrants  are not sold within the 90 day initial  offering
period and the 90 day extension period  described above,  funds will be refunded
promptly to subscribers in full without deduction therefrom or interest thereon.
During the 90 day  offering  period and any  extension,  no  subscriber  will be
entitled to a refund of any  subscription,  and no funds will be  released  from
escrow until completion or termination of the Offering. There are none, nor will
there be any,  arrangements  between  the Company  and the  Underwriter  whereby
shares of  Series E Stock or  Warrants  will be  reserved  for sales to  persons
associated  or  affiliated  with  management  of the  Company or its  affiliated
persons, although such persons may purchase shares of Series E Stock or Warrants
in order to assure the completion of this Offering.

         The  Underwriter  has advised the Company that it proposes to offer the
Securities  to the  public at the public  offering  price set forth on the cover
page of this  Prospectus.  The  Underwriter may allow to certain dealers who are
members  of the  National  Association  of  Securities  Dealers,  Inc.  ("NASD")
concessions, not in excess of $.___ per share and $_____ per Warrant.

         Prior to this Offering,  there has been no public market for the Series
E Stock or the  Warrants.  Accordingly,  the  offering or exercise  price of the
Securities  being offered hereby is determined,  in large part, by  negotiations
between the  Company  and the  Underwriter  on an  arbitrary  basis and bears no
direct relationship to the assets, earnings, or any other recognized criteria of
value.  Factors considered in determining such prices, in addition to prevailing
market  conditions,  included the history of and the business  prospects for the
Company  and an  assessment  of the net worth  and  financial  condition  of the
Company,  as well as such other  factors as were deemed  relevant,  including an
evaluation  of  management,  as an  indication of any future market price of the
Common Stock, Series E Stock, or the Warrants.

         Neither the Company nor any of its Officers, Directors,  affiliates, or
associates  will  recommend,  encourage,  or advise  investors to open brokerage
accounts  with  any  broker-dealer  that is  obtained  to make a  market  in the
Company's Securities. Furthermore, no promoter or anyone acting at the direction
of the Company's Officers, Directors, affiliates,  associates, or promoters will
engage in such activities.

         The  Company  has agreed to pay to the  Underwriter  $.12 per share and
$.003 per Warrant sold, or a total of $94,500, for the Underwriter's expenses on
a non-accountable  basis, none of which expenses have been advanced to date. The
Underwriter's expenses in excess of the non-





accountable expense allowance, if any, will be borne by the Underwriter.  To the
extent that the expenses of the  Underwriter  are less than the  non-accountable
expense  allowance,  such excess may be deemed to be additional  compensation to
the  Underwriter.  The  Company is required  to pay the cost of  qualifying  and
registering the Securities being sold under federal and certain state securities
laws,  together with any other legal and accounting  fees,  printing,  and other
costs in connection with the Offering.

         Except as  otherwise  described  herein,  the Company has agreed not to
issue  equity  securities  for a period  of two (2) years  from the date  hereof
without the prior consent of the Underwriter.

         Although the  Underwriting  Agreement will provide that the Underwriter
may designate for election one person to the Company's  Board of Directors,  the
Underwriter has advised the Company that it has not selected such individual and
has no immediate  plans to do so. If the  Underwriter  elects not to assert such
right,  then it may  designate  one  person  to attend  all  Board of  Directors
meetings as an observer.  In the event that such an  individual  is  designated,
such  individual  shall  receive  reimbursement  of expenses for  attending  the
meetings of the Board of Directors.

         The  Underwriter  was  incorporated  in  December  1993.  Prior to this
Offering,  the Underwriter has not participated as a selling group member in any
underwritings  and has not  participated  as a sole or  co-manager in any public
offerings.  Prospective  purchasers  of the Common  Stock and  Warrants  offered
hereby should consider the  Underwriter's  lack of experience in being a manager
of an underwritten public offering.

         The Company has granted to the Underwriter a right of first refusal for
three years  following  the date of this  Prospectus to act as  underwriter  for
subsequent  public or  private  offerings  of the  Company's  securities  by the
Company or such shareholders.

         The  Company  has agreed not to offer,  sell or  otherwise  dispose of,
directly  or  indirectly,  any  shares of Common  Stock,  Warrants  or any other
capital stock of the Company or shares or securities  convertible or exercisable
into  capital  stock of the  Company  for a period of  24-months  following  the
closing of the Offering without the prior written consent of the Underwriter.

         The Company has agreed to indemnify the Underwriter against liabilities
incurred by the  Underwriter  by reason of  misstatements  or omissions to state
material facts in connection with the statements made in this Prospectus and the
Registration Statement of which it forms a part other than such misstatements or
omissions  contained  in  material  provided by the  Underwriter  to the Company
specifically  for inclusion  therein.  The  Underwriter,  in turn, has agreed to
indemnify the Company against  liabilities  incurred by the Company by reason of
misstatements or omissions to state material facts in connection with statements
made in the Registration Statement and Prospectus based on information furnished
by the Underwriter.

         The foregoing does not purport to be a complete  statement of the terms
and conditions of the Agreement, copies of which are filed at the offices of the
Company and Underwriter and may





be examined there during regular business hours.

                                 LEGAL OPINIONS

         Legal  matters  relating  to the shares of Series E Stock and  Warrants
offered  hereby  will be passed on for the  Company  by its  counsel,  Klarman &
Associates, San Ramon, California. In June 1997, the Company issued to Klarman &
Associates  20,000 shares of Common Stock for legal fees of $500.  Certain legal
matters  shall be passed on for the  Underwriter  by its  counsel,  Eric Kloper,
Esq., New York, New York.  Eric Kloper has performed per diem work for Klarman &
Associates,  as of  counsel,  including  work on  four  actions  concerning  the
Company.

                                     EXPERTS

         The  financial  statements of the Company as of and for the years ended
March 31,  1997 and 1996  have  been  audited  by  Haskell & White,  Independent
Certified  Public  Accountants,  to the  extent  and for the period set forth in
their report  appearing  elsewhere herein and are included in reliance upon such
report given upon the authority of that firm as experts in giving said reports.

   
                 CHANGES IN THE COMPANY'S CERTIFYING ACCOUNTANTS

         The  following  information  is provided  with respect to the Company's
changes in certifying  accountants  during the Company's most recent fiscal year
as set forth in the Company's  report on Form 8-K and Form 8-K/A dated  February
20, 1997. On February 20, 1997, the Company engaged  Haskell & White,  Certified
Public  Accountants,  as its new independent  accountants to audit the Company's
financial  statements for the year ending March 31, 1997, replacing BDO Seidman,
LLP as  auditors  of the  Company.  Prior to  engaging  Haskell  &  White,  such
accounting firm was not consulted on any matters  relative to the application of
accounting  principles on specified  transactions  or in any matter that was the
subject of a disagreement between the Company and its former accountants. During
the past year,  Haskell & White has  provided  services  of a general  financial
consulting nature to the Company and has performed agreed upon procedures in the
due diligence  process related to the January 1997  acquisition of substantially
all the assets of Toys.
    

         In December  1996,  Haskell & White was engaged by American  Toys,  the
former parent company,  to re-audit the financial statement of American Toys for
the year ended  March 31,  1996.  In so doing,  Haskell & White  re-audited  the
financial  statement  of the  Company  for the year  ended  March  31,  1996 and
therefore provided an audit report for the comparative  financial statements for
the years ended March 31, 1997 and 1996.

   
         The  change  in  accountants  was  not  due  to  any  discrepancies  or
disagreements  between  the  Company  and  BDO  Seidman,  LLP on any  matter  of
accounting principles or practices,  financial statement disclosure, or auditing
scope or procedure.  This was confirmed by BDO Seidman LLP in a letter addressed
to  the  Securities  and  Exchange   Commission  filed  as  an  exhibit  to  the
aforementioned  Form 8-K/A. The Company's Board of Directors (which has no audit
or
    








   
similar  committee)  approved  the  dismissal  of BDO  Seidman  LLP.  The former
accountants'  reports on the Company's financial  statements for the years ended
March 31, 1995 and 1996 did not contain any adverse  opinions or  disclaimers of
opinion;  nor were they qualified or modified as to uncertainty,  audit scope or
accounting  principles  as  required  by  Item  304  (a)(3)  of  Regulation  S-B
promulgated under the Securities Act of 1933, as amended.
    

                              AVAILABLE INFORMATION

         The Company has filed with the Securities and Exchange  Commission (the
"Commission") a Registration  Statement on Form SB-2 under the Securities Act of
1933,  as  amended,  with  respect  to the  Shares  and  Warrants  to which this
Prospectus relates. As permitted by the rules and regulations of the Commission,
this  Prospectus  does  not  contain  all of the  information  set  forth in the
Registration Statement.  For further information with respect to the Company and
the Shares and Warrants  offered hereby,  reference is made to the  Registration
Statement,  including the exhibits  thereto,  which may be copied and inspected,
without  change,  at the  Public  Reference  Section  of the  Commission  at its
principal  office  at  450  Fifth  Street,  N.W.,  Washington,  D.C.  and at the
Commission's  regional offices at 1801 California  Street,  Suite 4800,  Denver,
Colorado  80202-2648  and 7 World Trade Center,  Suite 1300, New York, NY 10048.
Copies of such material also may be obtained from the Public  Reference  Section
of the Commission at 450 Fifth Street, NW, Washington, DC 20549, upon payment of
certain fees prescribed by the Commission.  Electronic  registration  statements
made through the Electronic  Data Gathering,  Analysis and Retrieval  system are
publicly available through the Commission's Web site (http://www.sec.gove).






                       PLAY CO. TOYS & ENTERTAINMENT CORP.
                 (A SUBSIDIARY OF UNITED TEXTILES & TOYS CORP.)

                                TABLE OF CONTENTS

                             MARCH 31, 1997 AND 1996





                                                                                                               Page

                                                                                                              
Report of Independent Certified Public Accountants                                                             F-1

Balance Sheets                                                                                                 F-2

Statements of Operations                                                                                       F-4

Statements of Stockholders' Equity                                                                             F-5

Statements of Cash Flows                                                                                       F-6

Notes to Financial Statements                                                                                  F-8










               REPORT OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS



Board of Directors
Play Co. Toys & Entertainment Corp.

We  have  audited  the  accompanying   balance  sheets  of  Play  Co.  Toys  and
Entertainment  Corp. (a subsidiary of United  Textiles & Toys Corp.) as of March
31,  1997 and 1996  and the  related  statements  of  operations,  stockholders'
equity,  and cash flows for each of the two years in the period  ended March 31,
1997.  These  financial  statements  are  the  responsibility  of the  Company's
management.  Our  responsibility  is to express  an  opinion on these  financial
statements based on our audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion,  the financial  statements  referred to above present fairly, in
all material respects, the financial position of Play Co. Toys and Entertainment
Corp. at March 31, 1997 and 1996, and the results of its operations and its cash
flows for each of the two years in the period ended March 31, 1997 in conformity
with generally accepted accounting principles.



                                                                 HASKELL & WHITE
                                                    Certified Public Accountants

     Newport Beach,  California May 13, 1997,  except for Note 15 b) which is as
of June 10, 1997, the last paragraph of Note 9 which is as of June 20, 1997, and
Notes 15 c) and d) which are as of June 30, 1997


                                      F - 1



                       PLAY CO. TOYS & ENTERTAINMENT CORP.
                 (A SUBSIDIARY OF UNITED TEXTILES & TOYS CORP.)

                                 BALANCE SHEETS




                                 ASSETS (Note 5)




                                                       March 31,
                                                   1997         1996
Current
                                                                 
     Cash ......................................   $  177,722   $  192,401
     Accounts receivable (Note 2) ..............       60,206       35,273
     Merchandise inventories ...................    6,092,930    6,259,084
     Other current assets ......................      247,313      233,401
                                                   ----------   ----------

                  Total current assets .........    6,578,171    6,720,159

Property and equipment, net of accumulated
     depreciation and amortization of $2,828,913
     and $2,457,813, respectively (Note 3) .....    2,475,650    1,858,538

Deposits and other assets (Notes 4 and 5) ......      324,797      634,407
                                                   ----------   ----------

                                                   $9,378,618   $9,213,104
                                                   ==========   ==========



                 See accompanying notes to financial statements.

                                       F-2





                       PLAY CO. TOYS & ENTERTAINMENT CORP.
                 (A SUBSIDIARY OF UNITED TEXTILES & TOYS CORP.)

                                 BALANCE SHEETS





                      LIABILITIES AND STOCKHOLDERS' EQUITY




                                                                                             March 31,
                                                                                     1997                1996
Current
                                                                                                    
     Bank overdraft ............................................................   $   135,325    $   108,751
     Borrowings under financing agreement (Note 5) .............................     4,438,875      3,403,025
     Accounts payable ..........................................................     3,123,851      2,878,183
     Accrued expenses and other liabilities ....................................       308,940        283,611
     Current portion of notes payable (Note 7) .................................       141,666           --
                                                                                   -----------    -----------

                  Total current liabilities ....................................     8,148,657      6,673,570

Notes payable, net of current portion (Note 7) .................................       100,000           --

Due to affiliate (Note 8) ......................................................          --          528,070

Deferred rent liability (Note 9) ...............................................       126,925        197,937
                                                                                   -----------    -----------

                  Total liabilities ............................................     8,375,582      7,399,577
                                                                                   -----------    -----------

Redeemable preferred stock (Note 13)
     Series B preferred  stock,  $.01 par, 81,579 and 244,736 shares  authorized
       and outstanding, full liquidation value
       of $81,579 ..............................................................          --           87,680
                                                                                   -----------    -----------

Commitments and contingencies (Notes 4, 5, 8, 10, 11 and 13)

Stockholders'  (deficit) equity (Notes 13 and 15) Series D preferred stock, $.01
     par, 1 share authorized and
       outstanding, full liquidation value of $1,400,000 (Note 13)                        --        1,399,044
     Series E preferred stock, $1 par, 5,000,000 shares
       authorized; 2,500,570 shares outstanding, full liquidation
       value at $2,500,600 .....................................................     2,500,570           --
     Common stock, $.01 par value, 40,000,000 shares
       authorized; 4,083,519 and 1,287,843 shares outstanding ..................        40,835         12,878
     Additional paid-in capital ................................................     6,512,107      4,779,520
     Accumulated deficit .......................................................    (8,050,476)    (4,465,595)
                                                                                   -----------    -----------

                  Total stockholders' equity ...................................     1,003,036      1,725,847
                                                                                   -----------    -----------

                                                                                   $ 9,378,618    $ 9,213,104
                                                                                   ===========    ===========



                 See accompanying notes to financial statements.

                                       F-3





                       PLAY CO. TOYS & ENTERTAINMENT CORP.
                 (A SUBSIDIARY OF UNITED TEXTILES & TOYS CORP.)

                            STATEMENTS OF OPERATIONS



                                                         March 31,
                                                  1997           1996

                                                                     
Net sales (Note 2) ............................   $ 19,624,276    $ 21,230,853

Cost of sales .................................     13,669,104      15,132,895
                                                  ------------    ------------

                  Gross profit ................      5,955,172       6,097,958
                                                  ------------    ------------

Operating expenses:
     Operating expenses (Notes 11 and 12) .....      8,474,423       8,568,677
     Depreciation and amortization ............        407,015         407,261
     Costs associated with permanent closure of
       retail stores (Note 9) .................           --           129,577
                                                  ------------    ------------

                  Total operating expenses ....      8,881,438       9,105,515
                                                  ------------    ------------

Operating loss ................................     (2,926,266)     (3,007,557)

Interest expense (Notes 4 and 5) ..............        658,615         535,158
                                                  ------------    ------------

Net loss ......................................   $ (3,584,881)   $ (3,542,715)
                                                  ============    ============

Net loss applicable to common shares ..........   $ (3,584,881)   $ (3,570,260)
                                                  ============    ============

Net loss per common share .....................   $      (1.29)   $      (2.77)
                                                  ============    ============

Weighted average number of common shares and
   share equivalents outstanding ..............      2,791,876       1,287,843
                                                  ============    ============







                 See accompanying notes to financial statements.

                                       F-4





                       PLAY CO. TOYS & ENTERTAINMENT CORP.
                 (A SUBSIDIARY OF UNITED TEXTILES & TOYS CORP.)

                  STATEMENTS OF STOCKHOLDERS' (DEFICIT) EQUITY






                                                                           Additional               Redeemable Preferred Stock
                                              Common Stock                 Paid-in                       Series B             
                                          Shares            Amount         Capital             Shares              Amount     

                                                                                                            
Balance, April 1, 1995 ................1,287,843            $12,878        $4,349,065          244,736             $242,275       
Issuance of common stock options ......  --                 --             458,000             --                  --             
Conversion of stockholders' notes
   payable and related accrued interest
   to Series D preferred stock ........  --                 --             --                  --                  --             
Redemption of preferred stock .........  --                 --             --                  (163,157)           (163,157)      
Payment of accrued dividends ..........  --                 --             --                  --                  (18,983)       
Accrued dividends on redeemable
   preferred stock ....................  --                 --             (9,153)             --                  9,153          
Accretion of discount on redeem-
   able preferred stock ...............  --                 --             (18,392)            --                  18,392         
Net loss for the year .................  --                 --             --                  --                  --             
                                          -----------   -----------   ---------    -----------    ----------

Balance, March 31, 1996 ...............1,287,843            12,878         4,779,520           81,579              87,680         

Redemption of preferred stock .........  --                 --             --                  (81,579)            (81,579)       
Payment of accrued dividends ..........  --                 --             --                  --                  (6,101)         
Conversion of due to affiliate and
   related accrued interest to Series
   E preferred stock ..................  --                 --             --                  --                  --             
Issuance of Series E preferred
   stock for cash .....................  --                 --             --                  --                  --
Conversion of Series E preferred
   stock to common ....................2,410,000            24,100         337,400             --                  --             
Conversion of Series D preferred
   stock to common ....................385,676              3,857          1,395,187           --                  --             
Net loss for the year .................  --                 --             --                  --                  --             
 
Balance, March 31, 1997 ...............4,083,519            $40,835        $6,512,107          --                  $--         





                                                 Preferred Stock
                                             Series D                   Series E            Accumulated
                                       Shares       Amount       Shares       Amount         Deficit
                                  

                                                                                            
Balance, April 1, 1995 ................--         $   --             --         $   --      $(922,880)
Issuance of common stock options ......--             --             --             --             --
Conversion of stockholders' notes
   payable and related accrued interest
   to Series D preferred stock ........1          1,399,044          --             --             --
Redemption of preferred stock .........--             --             --             --             --
Payment of accrued dividends ..........--             --             --             --             --
Accrued dividends on redeemable
   preferred stock ....................--             --             --             --             --
Accretion of discount on redeem-
   able preferred stock ...............--             --             --             --             --
Net loss for the year .................--             --             --             --       (3,542,715)
                                       

Balance, March 31, 1996 ...............1          1,399,044          --             --       (4,465,595)

Redemption of preferred stock .........--             --             --             --             --
Payment of accrued dividends ..........--             --             --             --             --
Conversion of due to affiliate and
   related accrued interest to Series
   E preferred stock ..................--             --         528,070        528,070           --
Issuance of Series E preferred
   stock for cash .....................--             --         2,334,000      2,334,000           --
Conversion of Series E preferred
   stock to common ....................--             --         (361,500)      (361,500)          --
Conversion of Series D preferred
   stock to common ....................(1)        (1,399,044)        --             --             --
Net loss for the year .................--             --             --             --       (3,584,881)
                                       

Balance, March 31, 1997 ...............4,083,519  $40,835        $6,512,107       --         $ --




                 See accompanying notes to financial statements.

                                       F-5





                       PLAY CO. TOYS & ENTERTAINMENT CORP.
                 (A SUBSIDIARY OF UNITED TEXTILES & TOYS CORP.)

                            STATEMENTS OF CASH FLOWS
                                    (Note 14)






                                                             March 31,
                                                       1997           1996

Cash flows from operating activities:

                                                                         
     Net loss ......................................   $(3,584,881)   $(3,542,715)
     Adjustments to reconcile net loss to net cash
       used for operating activities:
         Depreciation and amortization .............       407,015        407,261
         Amortization of common stock options ......       214,743         64,300
         Deferred rent .............................       (71,012)        57,719
     Increase (decrease) from changes in:
         Accounts receivable .......................       (24,933)       586,827
         Merchandise inventories ...................       431,154      1,673,284
         Other current assets ......................       (13,912)       (52,099)
         Deposits and other assets .................        94,867        (49,986)
         Accounts payable ..........................       245,668       (380,817)
         Accrued expenses and other liabilities ....        25,329         60,054
                                                       -----------    -----------

                  Cash used for operating activities    (2,275,962)    (1,176,172)
                                                       -----------    -----------

Cash flows from investing activities:

     Purchases of property and equipment ...........    (1,024,127)      (340,311)
     Amounts due from stockholder ..................          --           17,788

                  Cash used for investing activities    (1,024,127)      (322,523)
                                                       -----------    -----------





                 See accompanying notes to financial statements.

                                       F-6



                       PLAY CO. TOYS & ENTERTAINMENT CORP.
                 (A SUBSIDIARY OF UNITED TEXTILES & TOYS CORP.)

                      STATEMENTS OF CASH FLOWS (CONTINUED)
                                    (Note 14)






                                                                 March 31,
                                                          1997            1996

Cash flows from financing activities:

                                                                             
     Change in bank overdraft .........................   $     26,574    $    108,751
     Borrowings under bank lines of credit ............           --         1,092,361
     Repayments under bank line of credit .............           --        (3,466,852)
     Borrowings under financing agreement .............     22,404,385       5,637,392
     Repayments under financing agreement .............    (21,368,535)     (2,234,367)
     Payments on capital lease obligations ............           --           (42,045)
     Repayment of notes payable .......................        (23,334)           --
     Due to affiliate .................................           --           528,070
     Redemption of preferred stock ....................        (81,579)       (163,157)
     Payment of dividends on preferred stock ..........         (6,101)        (18,982)
     Proceeds from issuance of preferred stock ........      2,334,000            --
                                                          ------------    ------------

                  Cash provided by financing activities      3,285,410       1,441,171
                                                          ------------    ------------

Net decrease in cash ..................................        (14,679)        (57,524)

Cash, beginning of year ...............................        192,401         249,925
                                                          ------------    ------------

Net cash, end of year .................................   $    177,722    $    192,401
                                                          ============    ============




                 See accompanying notes to financial statements.

                                       F-7




1.       Summary of Accounting Policies

         Business Organization and Revenue Recognition

         Play Co.  Toys &  Entertainment  Corp.  (the  "Company")  is a Delaware
         corporation  that owns and  operates  retail  stores  which  sell toys,
         games,  hobby and craft  merchandise.  The Company had twenty-one  (21)
         retail stores located within Southern  California at March 31, 1997. In
         the beginning of 1996, the Company began to change its focus to include
         the sale of  educational,  new  electronic  interactive,  specialty and
         collectible toys and items.

         On May 7, 1993 the Company became a subsidiary of American Toys,  Inc.,
         (now  known  as  U.S.  Wireless  Corporation)  ("American  Toys")  when
         American  Toys  acquired 90% of the then  outstanding  shares of common
         stock  directly from the original  stockholders  (Note 13).  Accounting
         practices  prescribed by the Securities and Exchange  Commission  (SEC)
         normally require "push-down" accounting to revalue the Company's assets
         at the time of the acquisition. The effects of such were immaterial.

         In November 1994, the Company  completed an initial public  offering of
         common  stock and warrants  (Note 13) and is  therefore  subject to the
         accounting and reporting requirements of the SEC.

         In August 1996,  the Company  became a subsidiary of United  Textiles &
         Toys Corp. ("United  Textiles"),  formerly known as Mister Jay Fashions
         International   ("Mister   Jay"),   when   United   Textiles   acquired
         approximately  57% of the  then  outstanding  shares  of  common  stock
         directly  from American Toys (Note 13). When American Toys spun-off its
         investment  in the  Company  to  American  Toys'  stockholders,  United
         Textiles was a majority stockholder of American Toys at the record date
         for the spin-off.

         Merchandise Inventories

         Merchandise  inventories  are  stated at the  lower of cost  (first-in,
         first-out method -"FIFO") or market.

         Property and Equipment

         Property  and   equipment  is  recorded  at  cost.   Depreciation   and
         amortization  are  provided  using the  straight-line  method  over the
         estimated useful lives (3 - 15 years) of the related assets.  Leasehold
         improvements  are amortized  over the lesser of the related lease terms
         or the  estimated  useful lives of the  improvements.  Maintenance  and
         repairs are charged to operations as incurred.

         Store Opening and Closing Costs

         Costs  incurred  to open a new  retail  location  such as  advertising,
         training expenses and salaries of newly hired employees are expensed as
         incurred and improvements to leased  facilities are  capitalized.  Upon
         permanently closing a retail location,  the costs to relocate fixtures,
         terminate employees and other related costs are expensed as incurred.



                                       F-8








          In  addition,  the  unamortized  balance  of any  abandoned  leasehold
         improvements are expensed.  If significant,  the remaining payments due
         under lease  agreements are discounted to present value and recorded as
         an expense and a liability  to the extent such are not offset by rental
         income generated through existing sub-leases of the property.

         Income Taxes

         The Company uses the liability method of accounting for income taxes in
         accordance  with Statement of Financial  Accounting  Standards No. 109,
         Accounting for Income Taxes. Deferred income taxes are recognized based
         on the differences  between financial statement and income tax bases of
         assets and  liabilities  using  enacted rates in effect for the year in
         which the differences are expected to reverse. Valuation allowances are
         established,  when necessary,  to reduce the deferred tax assets to the
         amount  expected  to  be  realized.  The  provision  for  income  taxes
         represents  the tax  payable  for the period and the change  during the
         period in deferred tax assets and liabilities,  including the effect of
         change in the valuation allowance, if any.

         Net Loss Per Share

         Net loss per share  has been  computed  by  dividing  net  loss,  after
         reduction  for  preferred  stock  dividends  and the  accretion  of the
         discount on redeemable  preferred stock, by the weighted average number
         of common shares and common share equivalents  outstanding  during each
         period.  Outstanding stock options were considered to be anti-dilutive.
         Dividends  accrued  and  accretion  recorded  on the Series B preferred
         stock  aggregated  zero and  $27,545 for the years ended March 31, 1997
         and 1996.

         Additionally,  share and per  share  amounts  have  been  retroactively
         adjusted  for the  effects of the  one-for-three  reverse  stock  split
         approved by the Company's stockholders at a special meeting on June 30,
         1997 (Note 15).

         Statements of Cash Flows

         For purpose of the statements of cash flows, the Company  considers all
         highly liquid investments  purchased with an original maturity of three
         months or less to be cash equivalents.

         Fair Value of Financial Instruments

         The carrying amount of the Company's financial instruments,  consisting
         of accounts receivable, accounts payable, and borrowings,  approximates
         their fair value.

         Use of Estimates

         The  preparation of financial  statements in conformity  with generally
         accepted  accounting  principles  requires management to make estimates
         and  assumptions  that  affect  the  reported  amounts  of  assets  and
         liabilities, revenues and expenses, and disclosure of contingent assets
         and liabilities at the date of the financial statements.
         Actual amounts could differ from those estimates.




                                      F-22









         Reclassifications

         Certain 1996 amounts have been  reclassified to conform to current year
         presentation.  The reclassifications  have no effect upon the Company's
         financial position or results of operations as previously reported.

         Impairment of Long-Lived Assets

         Statement of Financial  Accounting  Standards No. 121,  "Accounting for
         the  Impairment  of  Long-Lived  Assets  and  Long-Lived  Assets  to be
         Disposed Of," requires that long-lived assets and certain  identifiable
         intangibles to be held and used by an entity be reviewed for impairment
         whenever events or changes in circumstances  indicate that the carrying
         amount of an asset may not be recoverable. The Company adopted SFAS 121
         effective  April 1, 1996.  There was no impact of such  adoption on the
         Company's financial condition and results of operations.

         Stock-Based Compensation

         Statement of Financial  Accounting  Standards No. 123,  "Accounting for
         Stock-Based   Compensation,"   established   financial  accounting  and
         reporting  standards for stock-based  employee  compensation  plans and
         certain other transactions involving the issuance of stock. The Company
         adopted SFAS 123 effective  April 1, 1996.  There was no impact of such
         adoption  on  the   Company's   financial   condition  and  results  of
         operations.

         New Accounting Pronouncements

         In February 1997,  the Financial  Accounting  Standards  Board ("FASB")
         issued SFAS No. 128, Earnings Per Share ("EPS").  SFAS No. 128 requires
         all  companies  to  present  "basic"  EPS and,  if they  have a complex
         capital  structure,  "diluted" EPS. Under SFAS No. 128,  "basic" EPS is
         computed  by  dividing   income   (adjusted  for  any  preferred  stock
         dividends) by the weighted average number of common shares  outstanding
         during  the  period.  "Diluted"  EPS is  computed  by  dividing  income
         (adjusted for any preferred  stock or convertible  stock  dividends and
         any  potential  income  or loss  from  convertible  securities)  by the
         weighted average number of common shares  outstanding during the period
         plus the  number of  additional  common  shares  that  would  have been
         outstanding if any dilutive potential common stock had been issued. The
         issuance  of  antidilutive   potential   common  stock  should  not  be
         considered  in the  calculation.  In  addition,  SFAS No. 128  requires
         certain  additional  disclosures  relating  to  EPS.  SFAS  No.  128 is
         effective  for  financial  statements  issued for periods  ending after
         December 15, 1997. Thus, the Company expects to adopt the provisions of
         this statement in fiscal year 1998.

2.       TKO Product Line

               During the year ended March 31, 1995, the Company began wholesale
          distribution  of its TKO product  line items.  Wholesale  sales of TKO
          items for the year ended March 31, 1997 and 1996 approximated $202,000
          and $570,000, respectively. At March 31,



                                      F-22








         1997 and 1996, the Company had accounts receivable from wholesale sales
         of TKO items totaling $17,747 and $35,273, respectively.

         The milk cap game (principal  product of the TKO product line) has lost
         its popularity since its  introduction to Southern  California in 1994.
         Accordingly,  milk cap game  pieces  and  accessories  sold  under  the
         Company's  TKO  trademark  have  reached the end of their  product life
         cycle.  Management  anticipates  that future sales of the Company's TKO
         product line items will be insignificant.

3.       Property and Equipment

         Property and equipment consisted of the following:


                                                                      March 31,
                                                        1997                1996

         Furniture, fixtures and equipment             $3,231,161     $2,918,621
         Leasehold improvements                         1,220,246        542,785
         Computerized inventory management system         468,210        484,074
         Signs                                            280,034        265,959
         Vehicles                                         104,912        104,912
                                                                    
                                                        5,304,563      4,316,351

         Accumulated depreciation and amortization    (2,828,913)    (2,457,813)

                                                       $2,475,650    $1,858,538

4.       Bank Line of Credit

         In  November  1995,  European  American  Capital  Corp.  ("EACC"),   an
         affiliate,  provided  a  $2,000,000  letter  of  credit  for  financing
         purposes  in  connection  with a bank  line  of  credit  agreement.  In
         connection therewith, the Company granted an option to purchase 350,000
         shares of common stock.  The Company  estimated the value of the option
         to be $224,000 and recorded such amount as additional  paid-in capital.
         For the years ended March 31, 1997 and 1996,  amortization of the value
         of the option  aggregated  $97,740  and  $44,800,  respectively  and is
         included in interest  expense.  The unamortized  value of the option at
         March 31,  1997 and 1996 was $81,460  and  $179,200  and is included in
         other  assets.  The  exercise  period  expired on April 16, 1996 and no
         options were exercised.

         On February 7, 1996, the Company obtained alternative financing and the
         entire  balance  due under the bank line of credit  was  repaid and the
         agreement was terminated.
          The  letter of credit  was  transferred  as  collateral  under the new
         financing arrangement (Note 5).

5.       Financing Agreement

               On February 7, 1996,  the Company  borrowed,  under an  agreement
          with a financing



                                      F-22








         company,  approximately  $2,243,000,  which proceeds were used to repay
         the then outstanding borrowings under the bank line of credit agreement
         (Note 4). The financing agreement provides for maximum borrowings up to
         $7,000,000  based  upon a  percentage  of the cost  value  of  eligible
         inventory,  as defined.  Outstanding  borrowings  bear interest at 1.5%
         above the prime rate,  as defined (the prime rate at March 31, 1997 was
         8.5%). The agreement matures February 1, 1998.

         The agreement  includes a financial  covenant  requiring the Company to
         maintain, at all times, adjusted net worth, as defined, of $500,000. At
         March 31,  1997,  the Company  was in  compliance  with this  financial
         covenant.

         The financing  agreement is secured by substantially  all assets of the
         Company,  is  guaranteed  by United  Textiles and  collateralized  by a
         $2,000,000  letter of credit  provided by EACC. In connection  with the
         letter of credit  provided by EACC, the Company  granted to EACC (i) an
         option  to  purchase  up to an  aggregate  of  1,250,000  shares of the
         Company's common stock at a purchase price of 25 percent of the closing
         bid price for the Company's common stock on the last business day prior
         to exercise,  for a period of six months  commencing  February 7, 1996,
         such  option  having  expired,  and (ii) an option to purchase up to an
         aggregate  of  20,000,000  shares of the  Company's  Series E preferred
         stock  (Note 13) at a  purchase  price of $1.00 per  share  during  the
         period  from May 9,  1996  through  January  30,  1998.  The  Company's
         estimated value of the option  described in (i) above is  insignificant
         to the accompanying  financial  statements.  The Company  estimated the
         value of the option described in (ii) above to be $234,000 and recorded
         such amount as additional  paid-in  capital.  For the years ended March
         31, 1997 and 1996,  amortization of the value of the option  aggregated
         $117,000  and  $19,500,  respectively,  and  is  included  in  interest
         expense.  The  unamortized  value of the option  aggregates  $97,500 at
         March 31, 1997 and $214,500 at March 31, 1996, and is included in other
         assets.

         In March 1997,  the agreement was amended  during the year to allow the
         Company  to  execute  a  Note  payable  to  the   stockholder  of  Toys
         International  Inc. for $265,000 (Notes 6 and 7). The financing company
         continues to hold a senior  interest in the assets of the  Company.  In
         addition,  United  Textiles was  substituted  for American  Toys as the
         guarantor due to the spin-off of the Play Co. ownership.  Further,  the
         agreement was amended to increase the borrowing ratios on inventory and
         increase special loan advances provided EACC issue an additional letter
         of credit in the amount of $1,000,000 which was provided in March 1997.
         As such, at March 31, 1997, the agreement is  collateralized by letters
         of credit aggregating $3,000,000.

6.       Asset Purchase Agreement

         On January 16, 1997 the board of directors of the Company  approved the
         purchase of the assets and assumption of certain  existing  liabilities
         of Toys  International.  Toys  International is a high-end  retailer of
         toys which  operated three mall  locations in Southern  California.  As
         part of the purchase agreement,  the Company obtained the rights to the
         Toys International and Tutti Animali operating name trademarks and also
         assumed the existing leases at the three locations.  The total purchase
         price was $1,024,184  which  consisted  mainly of inventory and certain
         prepaid expenses and deposits.  The purchase price was paid in the form
         of a cash payment of $759,184 in



                                      F-22








         January 1997 and the  execution  of two  promissory  Notes  aggregating
         $265,000 (Note 7).

7.       Notes Payable


                                                                                          March 31,
                                                                                               
                                                                                     1997           1996

         Note  payable  to  stockholder  of  Toys  International,   non-interest
         bearing,  guaranteed by United Textiles,  payable in five  installments
         ranging from  $11,667 to $15,000  through  maturity,  on June 16, 1997.
         Note is subordinate to the financing
         agreement with a financial institution (Note 5).                            $41,666        $-

         Note payable to stockholder of Toys International non-interest bearing,
         guaranteed by United  Textiles,  payable in quarterly  installments  of
         $25,000 through  maturity,  on January 16, 1999. Note is subordinate to
         the financing agreement
         with a financial institution (Note 5).                                      200,000        -

                  Total long-term debt                                               241,666        -

                  Less current portion                                             (141,666)        -

                  Long-term debt                                                $    100,000       $-



         Future  obligations  under these  promissory Notes as of March 31, 1997
are as follows:

                                   Year 
                                   March 31       Amount
     
                                   1998           $141,666
                                   1999            100,000

                                                 $ 241,666


8.       Due to Affiliate

         During  March 1996,  EACC loaned  $500,000 to the Company and  incurred
         costs related to the financing  agreement (Note 5) totaling $28,070. On
         June 3, 1996,  EACC exercised  options to acquire 528,070 shares of the
         Company's  Series E preferred stock (Notes 5 and 13) and the amount due
         to affiliate, aggregating $528,070 at March 31, 1996, was extinguished.
         This transaction resulted in an increase in the Company's stockholders'
         equity of $528,070.

9.       Costs Associated with Closure of Retail Stores



                                      F-22



         During the year ended March 31, 1996,  the Company  permanently  closed
         four of its retail stores which were not meeting the  objectives of the
         Company.  The costs  associated  with the  permanent  closure  of these
         stores,  which included the write-off of leasehold  improvements,  were
         accrued as of March 31,  1996.  During the year ended  March 31,  1996,
         those stores generated sales of approximately  $3,069,000 and operating
         losses of approximately $309,000 before allocation of certain corporate
         charges, interest and income taxes.

         As a  result  of the  Company  permanently  closing  one of its  retail
         locations in June 1995, the Company recorded an expense during the year
         ended March 31, 1996 of $85,000 as a  settlement  with the landlord for
         the  early  termination  of the  lease.  The  settlement  required  six
         quarterly  installments  of $14,167  through  August 1, 1997,  of which
         $28,332  was  outstanding  at March 31, 1997 and is included in accrued
         expenses and other liabilities in the accompanying balance sheet.

         In March,  April, and May 1997, the Company vacated four locations with
         the  intent  of  temporarily  closing  the  stores  and  reopening  the
         locations  during the  Christmas  1997 peak  season.  The  Company  may
         consider  temporarily  closing  the  stores  again  thereafter.  In the
         meantime,  the Company and certain of the landlords  are  attempting to
         find  suitable  sub-tenants  to occupy the  locations and to assume the
         lease responsibilities.

         In June 1997,  landlords for three of the four locations filed lawsuits
         against  the Company to collect  unpaid  rent on the stores,  which has
         been accrued to date by the Company;  as well as rental obligations due
         on the balance of the lease terms.  Management expects that these suits
         will ultimately be settled with the landlords without a material effect
         on the financial statements.

10.      Income Taxes

         Deferred  income  taxes  reflect  the  net  tax  effects  of  temporary
         differences  between the carrying amounts of assets and liabilities for
         financial  reporting  purposes  and the  amounts  used for  income  tax
         purposes. The tax effects of significant items comprising the Company's
         net deferred income tax assets and liabilities are as follows:



                                                                                             March 31,
                                                                                     1997                1996

                                                                                                           
         Inventories                                                            $      (183,192)   $        (57,883)
         AMT tax credits                                                                (23,260)            (23,260)
         Accrued expenses                                                               (15,119)            (17,816)
                                                                                ---------------    ----------------

                  Current portion of net deferred income
                    tax (assets) liabilities                                           (221,571)            (98,959)
                                                                                ---------------    ----------------

         Depreciation and amortization                                                  150,857             246,185
         Net operating loss carryforwards                                            (3,142,710)         (1,958,123)
         Deferred rent liability                                                        (50,945)            (79,447)
                                                                                ---------------    ----------------

                  Long-term portion of net deferred
                    income tax (assets) liabilities                                  (3,042,798)         (1,791,385)
                                                                                ---------------    ----------------

         Total net deferred income tax (assets) liabilities                          (3,264,369)         (1,890,344)

         Valuation allowance                                                          3,264,369           1,890,344

                  Net deferred income taxes                                     $             -    $              -



         At March 31, 1997, a 100% valuation  allowance has been provided on the
         net deferred income tax assets since the Company can not determine that
         it is "more likely than not" to be realized.

         The  reconciliation  of income taxes computed at the federal  statutory
         tax  rate to  income  taxes  at the  effective  income  tax rate in the
         statements of operations is as follows:



                                                                                             March 31,
                                                                                     1997                1996

                                                                                                       
         Federal statutory income tax (benefit) rate                                 (34.0)%             (34.0)%

         State income taxes, net of federal benefit                                     0.1                0.1
         Non-deductible expenses                                                          -                2.0
         Change in valuation allowance                                                 33.9               31.9

                  Effective income tax rate                                              - %                 -%




         At  March  31,  1997,   the  Company  has  net  operating   loss  (NOL)
         carryforwards  of  approximately  $8,000,000  for federal  purposes and
         approximately  $4,000,000  for state  purposes.  The  federal  NOLs are
         available to offset future  taxable  income and expire at various dates
         through March 31, 2012 while the state NOLs are available and expire at
         various dates through March 31, 2002.

         A portion of the NOLs described  above are subject to provisions of the
         Internal  Revenue  Code 382  which  limits  use of net  operating  loss
         carryforwards when changes of ownership of more than 50% occur during a
         three year testing  period.  During the year ended March 31, 1994,  the
         Company's  ownership changed by more than 50% as a result of the common
         and preferred stock transactions  described in Note 13. Further changes
         in common and preferred stock ownership during the year ended March 31,
         1997 have also potentially  limited the use of NOLs. The effect of such
         limitation has yet to be determined. NOLs could be further limited upon
         the exercise of outstanding stock options or an initial public offering
         of preferred stock (Note 15).

11.      Commitments and Contingencies

         1994 Stock Option Plan

         In June 1994,  the  Company  adopted  the 1994 Stock  Option  Plan (the
"Plan") which



                                      F-22



         provides  for options to purchase an  aggregate of not more than 50,000
         post-reverse  split  shares of common stock as may be granted from time
         to time by the  Company's  Board  of  Directors.  Concurrent  with  the
         adoption of the Plan, an option to purchase  3,334  post-reverse  split
         shares  of  common  stock at  $6.30  per  share;  as  adjusted  for the
         one-for-three  reverse  split  (Note 15) was  granted to the  Company's
         Secretary/Treasurer.  As of March 31,  1997,  no  options  to  purchase
         common stock had been exercised.

         401(k) Employee Stock Ownership Plan

         In August 1994, the Company  adopted a 401(k)  Employee Stock Ownership
         Plan (the  "Plan")  which  covers  substantially  all  employees of the
         Company.  The  Plan  includes  provisions  for both an  Employee  Stock
         Ownership Plan ("ESOP") and a 401(k) Plan.

         The ESOP allows  only  contributions  by the Company  which can be made
         annually at the  discretion  of the Company's  Board of Directors.  The
         ESOP is designed to invest  primarily  in the  Company's  stock.  As of
         March 31,  1997,  there had been no  transactions  with  regards to the
         ESOP.

         The 401(k)  portion of the Plan is  contributed  to by the employees of
         the Company through payroll  deductions.  The Company makes no matching
         contributions to the 401(k).

         Operating Leases

         The Company  leases its retail  store  properties  under  noncancelable
         operating  lease  agreements  which expire  through  September 2005 and
         require various  minimum annual rentals.  Several of the leases provide
         for  renewal  options  to extend  the  leases  for  additional  five or
         ten-year  periods.  Certain  store  leases also  require the payment of
         property taxes,  normal maintenance and insurance on the properties and
         additional  rents  based on  percentages  of sales in excess of various
         specified retail sales levels.

         During the years ended March 31,  1997 and 1996,  the Company  incurred
         rental expense under all operating leases of $2,681,728 and $2,841,215,
         respectively.  Contingent  rent  expense was  insignificant  during the
         years ended March 31, 1997 and 1996.

         During the years ended March 31, 1997 and 1996, the Company  sub-leased
         portions of its  warehouse  building and a portion of one of its retail
         locations under noncancelable operating leases. Sub-lease income during
         the years ended March 31, 1997 and 1996 was $134,093 and $93,822  (Note
         12).

         At  March  31,  1997  the  aggregate   future  minimum  lease  payments
         (receipts) due under these noncancelable leases are as follows:



                      Year Ending                                                  Operating           Operating
                       March 31,                                                    Leases            Sub-Leases

                                                                                                       
                         1998                                                   $     2,099,491    $       (67,066)
                         1999                                                         1,776,806            (65,937)
                         2000                                                         1,641,013            (67,153)
                         2001                                                         1,014,003                   -
                         2002                                                           774,325                   -
                      Thereafter                                                      1,968,345                   -

                  Total minimum lease payments (receipts)                        $    9,273,983  $        (200,156)



         Dependence on Suppliers

         Approximately  thirty-one  percent  (31%)  of the  Company's  inventory
         purchases are made directly  from five (5)  manufacturers.  The Company
         typically  purchases products from its suppliers on credit arrangements
         provided by the manufacturers.  The termination of a credit line or the
         loss  of a  major  supplier  or  the  deterioration  of  the  Company's
         relationship with a major supplier could have a material adverse effect
         on the Company's business.

         Seasonality

         The Company's  business is highly  seasonal with a large portion of its
         revenues and profits  being  derived  during the months of November and
         December.  Accordingly,  in order for the Company to  operate,  it must
         obtain substantial short-term borrowings from lenders and the Company's
         suppliers  during  the  first  three-quarters  of each  fiscal  year to
         purchase inventory and for operating  expenditures.  Historically,  the
         Company  has  been  able  to  obtain  such  credit   arrangements   and
         substantially  repay the amounts  borrowed  from  suppliers  and reduce
         outstanding borrowings from its lender during the fourth quarter of its
         fiscal year.

         Joint Venture

         On  March  14,  1995,  the  Company  entered  into  an  agreement  (the
         "Agreement"),  with an individual to form a Limited  Liability  Company
         (the "LLC") to engage in the  distribution  of toy  products.  Profits,
         losses and  distributions  of the LLC were to be allocated  pursuant to
         the above percentage  interests.  On December 31, 1995, the Company and
         the individual entered into a termination agreement whereby the Company
         withdrew from the LLC. In connection therewith, the Company received an
         aggregate of $32,000  representing  the Company's  share of net profits
         earned  by the  LLC  through  December  31,  1995,  and  return  of the
         Company's initial investment in the LLC totaling $800.

         The Company made purchases from the LLC at five percent above the LLC's
         cost  which  aggregated  approximately  $263,000  during the year ended
         March 31, 1996.  Due to  termination  of this venture in December 1995,
         such  agreement had no impact on the Company's  operations for the year
         ended March 31, 1997.

12.      Related Party Transactions



                                      F-22









         Office and Warehouse Lease

         The Company leases an office and warehouse  building from a partnership
         of which one of the  partners  is a Company  officer,  stockholder  and
         director.  Rent expense  under this lease for the years ended March 31,
         1997 and 1996 totaled  $227,546 and $227,916,  respectively.  The lease
         expires in April 2000.

         Sub-lease

         During the years ended March 31, 1997 and 1996, sub-lease rental income
         included $68,173 and $54,422,  from an entity in which stockholders and
         employees of the Company have an ownership interest.

         Consulting Agreement

         During  the year  ended  March  31,  1997 the  Company  entered  into a
         consulting  agreement with the stockholder of Toys  International.  The
         term of the agreement  commenced on January 16, 1997,  expired on April
         16,  1997 and  called  for three  monthly  payments  of  $10,000  each.
         Expenses  related to the  agreement  totaled  $6,666 for the year ended
         March 31, 1997.

         Board of Director Fees

         The Company  made  payments  aggregating  $7,000 to the chairman of the
         board of  directors  for various  consulting  services  during the year
         ended March 31, 1997.

13.      Equity Transactions

         On April 3, 1995, the Company  redeemed an aggregate  122,368 shares of
         Series B preferred  stock at the redemption  price of $122,368 and paid
         dividends on the Series B preferred stock aggregating $15,931. On March
         4, 1996,  the Company  redeemed an aggregate  40,789 shares of Series B
         preferred  stock at the redemption  price of $40,789 and paid dividends
         on the Series B preferred stock aggregating $3,052.

         All unpaid  dividends due on the Series A and Series B preferred stock,
         aggregating  $6,101 as of March 31,  1996,  have been  accrued  and are
         reflected  in  the   respective   preferred   stock   balances  in  the
         accompanying balance sheets.

         In April 1996, the Company redeemed all remaining outstanding shares of
         Series B preferred stock,  aggregating  81,579, at the redemption price
         of  $81,579  and  paid  dividends  on  the  Series  B  preferred  stock
         aggregating $6,101.

         In April 1996, EACC exercised  options to acquire 528,070 shares of the
         Company's Series E preferred stock. In connection therewith, the amount
         due  to  affiliate,   aggregating  $528,070  at  March  31,  1996,  was
         extinguished.




                                      F-22



         On June 30,  1996 the  Company  issued  334,000  shares of the Series E
         Class I preferred  stock to EACC at a rate of $1.00 per share for total
         cash considerations of $334,000.
         The shares were then transferred to United Textiles.

         On August 8, 1996 the Company amended its Certificate of  Incorporation
         upon approval by the board of directors to allow the Series D preferred
         stock to be convertible  into 385,676  post-reverse  split shares (Note
         15) of the Company's common stock. In addition,  the Company  increased
         the number of  authorized  shares of common  stock to  40,000,000.  The
         newly  authorized  common stock has identical  rights to the previously
         authorized common stock.  Further,  the Company authorized the issuance
         of Series E  preferred  stock to be issued in two  separate  classes of
         1,900,000  shares,  designated  Series  E  Class I and  100,000  shares
         designated  Series  E  Class  II.  The  Series  E  preferred  stock  is
         non-voting  and provides for  cumulative  dividends to holders at $1.00
         per  share.  The  dividends  are  payable  within  90 days of each year
         anniversary  of  issuance  and may  only be  declared  by the  board of
         directors out of legally  available  funds.  The board of directors has
         not declared any dividends at March 31, 1997 and the annual anniversary
         date of any  issuance  has not  occurred.  The  holders of the Series E
         preferred  stock  have the  option of  converting  each share held into
         twenty (20) of the Company's  common stock. The holders of the Series E
         preferred stock shall be entitled to be paid an amount in cash equal to
         $1.00 per share prior to any  distributions to the holders of shares of
         common stock.  Should the Company's  assets be  insufficient to pay the
         holders of the Series E  preferred  stock,  the holders of the Series E
         preferred  stock shall share ratably,  in any  distributions,  with any
         other  equivalent  securities of the Company that may be established by
         the  Company's  board  of  directors.  See  Note 15 for  discussion  of
         additional  subsequent  changes to the  Company's  common and preferred
         stock capital structure.

         On August 11,  1996,  American  Toys  converted  its share of preferred
         Series D stock into 385,676  post-reverse split shares (Note 15) of the
         Company's  common stock.  At this time,  American Toys owned  1,235,319
         post-reverse  split shares (Note 15) of the common stock of the Company
         which were  spun-off to the  majority  stockholder  of  American  Toys,
         United  Textiles.  As a result,  United  Textiles  became the  majority
         stockholder of the Company.

         In August 1996,  the 334,000  Series E Class I preferred  stock held by
         United Textiles was converted into 2,226,667  post-reverse split shares
         (Note 15) of the Company's common stock. In addition, in February 1997,
         EACC  converted  27,500 shares of the Series E Class I preferred  stock
         into  183,333  post-reverse  split  shares  (Note 15) of the  Company's
         common  stock  all  of  which  were  transferred  to  two  unaffiliated
         companies.

         In October 1996, EACC exercised  options to acquire 500,000 and 300,000
         shares of Series E Class I  preferred  stock.  In  January  1997,  EACC
         exercised options to acquire an additional 1,200,000 shares of Series E
         Class I preferred stock. All options were exercised at $1.00 per share.

         On  February  7,  1997,   the  Company   amended  its   certificate  of
         incorporation to increase the authorized  Series E preferred stock from
         2,000,000 to 4,000,000 shares of which 3,900,000 are designated  Series
         E Class I preferred  stock and 100,000 shares are  designated  Series E
         Class II preferred stock. See Note 15 for discussion of additional



                                      F-22



               subsequent  changes to the Company's  common and preferred  stock
          capital structure.

14.      Supplemental Cash Flow Information

         Cash paid for income taxes and interest was as follows:

                              Years Ended March 31,
                              1997           1996

Interest paid                 $ 443,875      $ 464,832


Income taxes                  $ 800          $ 800

         For the year  ended  March  31,  1997,  non-cash  financing  activities
         include  the  extinguishment  of balance due to  affiliate  aggregating
         $528,070 in exchange  for 528,070  shares of Series E Class I preferred
         stock (Note 5), the  conversion on 1 share of Series D preferred  stock
         for 385,676  post-reverse  split shares (Note 15) of common stock (Note
         13) and the  conversion of 361,500 shares of Series E Class I preferred
         stock  for  2,410,000  post-reverse  split  shares  (Note 15) of common
         stock. In addition,  the Company incurred  $265,000 in Notes payable to
         the stockholder of Toys International as a result of the asset purchase
         which consisted mainly of inventory.

     For the year ended March 31, 1996,  non-cash  financing  activities include
     the  extinguishment  of  stockholders  Notes  payable and  related  accrued
     interest,  aggregating  $1,399,044,  in exchange  for one share of Series D
     preferred  stock  (Note  13) and  the  issuance  of  common  stock  options
     aggregating $458,000 (Notes 4 and 5).

15.      Subsequent Events

         a)   Termination of Warehouse Lease

         In April 1997, the Company  negotiated a settlement with a landlord for
         an excess warehouse facility, whereby the Company was released from the
         lease  obligation  for  a  settlement  of  $60,000.  This  early  lease
         termination  will result in annual  savings of  approximately  $235,000
         based on the original scheduled lease term through April 2000.

         b)   Additional Financing

         On  various  dates  subsequent  to March 31,  1997,  affiliates  of the
         majority  stockholder of United Textiles  advanced amounts  aggregating
         $700,000 to the Company.  Such  advances have been  represented  by the
         providers  to  be  advances  against  the  future  issuance  of  equity
         securities,  the exact  form and number of shares of which is yet to be
         determined.  The providers of such funds have further  represented that
         such advances are not a loan and the Company has no obligation to repay
         such funds.

         Additionally,  the  individual,  beneficial,  majority  stockholder  of
         United  Textiles  has  represented  his intent  and  ability to provide
         additional  working  capital to the Company,  should such be necessary,
         through September 1998.




                                      F-22



         c)   Changes in Capital Structure

         On June 30, 1997, a special meeting of the Company's  stockholders  was
         held. The issues approved by the  stockholders had the following effect
         on the Company's capital structure.

              A     one-for-three  reverse split of the Company's  common stock.
                    Effects  of  such  reverse  split  have  been  retroactively
                    adjusted  to share and per share  amounts  in the  financial
                    statements.

              The   elimination of Class I and Class II designation for Series E
                    preferred stock. There were previously no shares of Series E
                    Class I preferred stock outstanding.

               1 The  elimination  of the  dividend  provisions  on the Series E
          preferred stock.

              1     The  reduction  of the ratio for  Series E  preferred  stock
                    conversion to shares of common stock from 20 to 1 to a ratio
                    of 6 to 1.

              1     An increase in the number of  authorized  shares of Series E
                    preferred stock to 5,000,000 and  stockholder  authorization
                    for the issuance of up to 1,000,000  shares of the Company's
                    Series  E  preferred  stock  by the  Company  for sale in an
                    Initial Public Offering.

         The above issues  affecting the Series E preferred  stock were effected
         by filing an amendment to the Company's certificate of incorporation.

         As of June 30, 1997, the Company has submitted a proposal to the Nasdaq
         stock market for its review  describing  the proposed  transactions  in
         items 2 to 5 above and has requested  Nasdaq to consider  approving the
         trading of the Company's  Series E preferred stock in the event that an
         offering is consummated.

         d)   Proposed Public Offering

         As of June 30, 1997,  the Company has engaged an  underwriter to assist
         with a  public  offering  of  securities.  The  Company  plans to offer
         750,000 shares of Series E preferred stock for an anticipated  price of
         $4.00 per share.  In  addition,  the Company  plans to offer  1,500,000
         redeemable  Series E stock purchase  warrants which entitles the holder
         to purchase  one share of Series E preferred  stock at a price of $5.00
         for a period of four years.  The Company  anticipates that the proposed
         public offering will generate net proceeds of approximately  $2,500,000
         after underwriting  commissions,  discounts and other offering expenses
         and before the exercise of any of the redeemable warrants.

          Management  expects  to  utilize  the  net  proceeds  to  acquire  the
         necessary  fixtures  to open  five  additional  retail  locations;  for
         retrofitting  six existing  stores;  for  relocation of two stores upon
         expiration of existing leases; and for general working capital needs.





                                      F-22











                                                                             
NO DEALER, SALESMAN OR ANY OTHER PERSON HAS BEEN                                750,000 SHARES OF SERIES
AUTHORIZED TO GIVE ANY INFORMATION OR TO MAKE                                   E PREFERRED STOCK AND
ANY REPRESENTATIONS OTHER THAN THOSE CONTAINED IN                               1,500,000 WARRANTS AND 250,000
THIS PROSPECTUS IN CONNECTION WITH THE OFFERING                                 SHARES AND 500,000 WARRANTS
CONTAINED HEREIN, AND IF GIVEN OR MADE, SUCH                                    BY A SELLING SECURITYHOLDER
INFORMATION OR REPRESENTATIONS MUST NOT BE RELIED
UPON.  THIS PROSPECTUS DOES NOT CONSTITUTE AN OFFER                             PLAY CO. TOYS &
TO SELL OR A SOLICITATION OF AN OFFER TO BUY ANY OF                             ENTERTAINMENT CORP
THE SECURITIES OFFERED HEREBY IN ANY STATE TO ANY
PERSON TO WHOM IT IS UNLAWFUL TO MAKE SUCH AN
OFFER.  THE DELIVERY OF THIS PROSPECTUS AT ANY TIME
DOES NOT IMPLY THAT THE INFORMATION STATED IS
CORRECT AS OF ANY TIME SUBSEQUENT TO THE DATE
HEREOF.

                     --------------------

                       TABLE OF CONTENTS
                                   July , 1997
PROSPECTUS SUMMARY............................................

RISK FACTORS..................................................

DIVIDEND POLICY...............................................

USE OF PROCEEDS...............................................

CAPITALIZATION................................................

   
MANAGEMENT'S DISCUSSION AND ANALYSIS
 OF FINANCIAL CONDITION AND RESULTS OF                                          WEST AMERICA SECURITIES CORP.
 OPERATIONS...................................................

MARKET FOR COMMON EQUITY......................................

BUSINESS......................................................

MANAGEMENT....................................................

PRINCIPAL SECURITYHOLDERS.....................................

PLAN OF DISTRIBUTION FOR THE SECURITIES OF....................
THE SELLING SECURITYHOLDER....................................

CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS................

DESCRIPTION OF
SECURITIES ...................................................

UNDERWRITING..................................................

LEGAL OPINIONS................................................

EXPERTS.......................................................

CHANGE IN COMPANY'S CERTIFYING ACCOUNTANTS....................

AVAILABLE INFORMATION.........................................

INDEX TO FINANCIAL STATEMENTS.............................F-0




UNTIL  (25  DAYS  AFTER  THE  DATE OF THIS  PROSPECTUS)  ALL  DEALERS  EFFECTING
TRANSACTIONS IN THE REGISTERED SECURITIES,  WHETHER OR NOT PARTICIPATING IN THIS
DISTRIBUTION,  MAY BE REQUIRED TO DELIVER A  PROSPECTUS.  THIS IS IN ADDITION TO
THE  OBLIGATION OF DEALERS TO DELIVER A PROSPECTUS  WHEN ACTING AS  UNDERWRITERS
AND WITH RESPECT TO THEIR UNSOLD ALLOTMENTS OR SUBSCRIPTIONS.
    






                                       48









                                      II-1


                                     PART II
                     INFORMATION NOT REQUIRED IN PROSPECTUS

Item 24.  Indemnification of Directors and Officers.

         As permitted  under the Delaware  General  Business  Law, the Company's
Certificate  of  Incorporation  and  By-Laws  provide for  indemnification  of a
Director or Officer under certain  circumstances  against  reasonable  expenses,
including  attorneys' fees, actually and necessarily incurred in connection with
the defense of an action  brought  against him by reason of his being a Director
or  Officer.  In  addition,  the  Company's  charter  documents  provide for the
elimination  of  Directors'  liability  to the Company or its  stockholders  for
monetary  damages  except  in  certain  instances  of  bad  faith,   intentional
misconduct, a knowing violation of law, or illegal personal gain.

         Insofar as indemnification for liabilities arising under the Securities
Act of 1933, as amended (the "Act"),  may be permitted to  Directors,  Officers,
and  controlling  persons of the  Company  pursuant to any  charter,  provision,
by-law,  contract,  arrangement,  statute,  or  otherwise,  the Company has been
advised  that in the opinion of the  Securities  and Exchange  Commission,  such
indemnification  is  against  public  policy  as  expressed  in the  Act and is,
therefore,  unenforceable. In the event that a claim for indemnification against
such liabilities  (other than the payment by the Company of expenses incurred or
paid by a  Director,  Officer,  or  controlling  person  of the  Company  in the
successful defense of any such action,  suit, or proceeding) is asserted by such
Director,  Officer,  or controlling person of the Company in connection with the
Securities being registered pursuant to this Registration Statement, the Company
will,  unless in the  opinion of its  counsel  the  matter  has been  settled by
controlling  precedent,  submit  to a  court  of  appropriate  jurisdiction  the
question  whether  such  indemnification  by  it is  against  public  policy  as
expressed  in the Act and will be  governed  by the final  adjudication  by such
court of such issue.

Item 25.  Other Expenses of Issuance and Distribution.

Registration Fee ....................   $     4,896.16
NASD Filing Fee .....................         1,920.00
NASDAQ SmallCap Market Fee ..........        10,000.00
Pacific Stock Exchange ..............        20,000.00
Printing and Engraving ..............        40,000.00
Legal Fees and Expenses .............       100,000.00
Accounting Fee and Expenses .........        25,000.00
Transfer Agent and Warrant Agent Fees         2,000.00
State Filing Fees and Blue
  Sky Expenses ......................        33,000.00
Underwriter's non-accountable
  expense allowance .................        94,500.00
Miscellaneous .......................         3,683.84
                                        -----------
Total ...............................   $335,000.00 (1)



(1)      Estimated.

                                       F-8




Item 26.  Recent Sales of Unregistered Securities.



         The sales of securities of the Company described below were exempt from
registration  under the Act, in reliance upon the exemption  afforded by Section
4(2)  of  the  Act  for  transactions  not  involving  a  public  offering.  All
certificates evidencing such sales bear an appropriate restrictive legend.



         In August 1996, the one share of Series D Preferred Stock was converted
into 1,157,028  shares of the Company's Common Stock based on the initial amount
of the debt divided by the average price of the shares for a 90 day period prior
to the  conversion.  This was  performed in order for American Toys to spin such
shares off to its stockholders and divest itself of its interest in the Company.



         From October 1996 to June 1997, EACC exercised its option and purchased
an  aggregate of 3,562,070  shares of the Series E Class I Preferred  Stock,  of
which 361,500 shares were converted into shares of Common Stock..



         In June 1997,  the  Company  issued  20,000  shares of Common  Stock to
Klarman & Associates for legal fees of $500.



         In July 1997,  for proceeds of  $550,000,  the Company  issued  250,000
shares of the Series E Stock and 500,000 Warrants in a private transaction.





Item 27.  Exhibits.



         All exhibits,  except those  designated with an asterisk (*), which are
filed  herewith,  previously  have  been  filed  with the  Commission  either in
connection  with  the  Company's  Registration  Statement  on Form  SB-2,  dated
November 2, 1994, under file No.  33-81940-NY  ("Initial  SB-2"), or pursuant to
the referenced Exchange Act report and pursuant to 17 C.F.R.  ss.230.411 and are
incorporated by reference herein.





                                                                
  1.1*                     -        Form of Underwriting Agreement.
  3.1                      -        Certificate of Incorporation of the Company dated June 15, 1995 (Incorporated
                                    by reference into herein from Initial SB-2).
  3.2*                     -        Amendment to Certificate of Incorporation of the Company, filed July 2, 1997.
  3.3                      -        By-Laws of the Company (Incorporated by reference into herein from Initial SB-
                                    2).
  4.1                      -        Specimen Common Stock Certificate (Incorporated by
                                    reference herein from the Initial SB-2).
  4.2                      -        Specimen Warrant Certificate.
  4.3                      -        Specimen Series E Preferred Stock Certificate.
  4.4                      -        ESOP Plan (incorporated by reference herein from the
                                    Initial SB-2).
  4.5                      -        Form of Warrant Agreement between the Company, the
                                    Underwriter and Continental Stock Transfer & Trust
                                    Company.

  5.0                      -        Opinion of Klarman & Associates
10.22                      -        Lease Agreement for Store-Escondido (incorporated by reference herein from
                                    the Initial SB-2).
10.23                      -        Lease Agreement for Store-Convoy (incorporated by reference herein from the
                                    Initial SB-2).
10.26                      -        Lease Agreement for Store-Chula Vista (incorporated by reference herein from
                                    the Initial SB-2).
10.27                      -        Lease Agreement for Store-El Cajon (incorporated by reference herein from the
                                    Initial SB-2).
10.29                      -        Lease Agreement for Store-Simi Valley (incorporated by reference herein from
                                    the Initial SB-2).
10.30                      -        Lease Agreement for Store-Encinitas (incorporated by reference herein from the
                                    Initial SB-2).
10.31                      -        Lease Agreement for Store-San Dimas (incorporated by reference herein from
                                    the Initial SB-2).
10.33                      -        Lease Agreement for Store-Rialto (incorporated by reference herein from the
                                    Initial SB-2).
10.34                      -        Lease Agreement for Store-Redlands (incorporated by reference herein from the
                                    Initial SB-2).
10.35                      -        Lease Agreement for Store-Rancho Cucamonga (incorporated by reference
                                    herein from the Initial SB-2).
10.36                      -        Lease Agreement for Store-Woodland Hills (incorporated by reference herein
                                    from the Initial SB-2).
10.37                      -        Lease Agreement for Warehouse-Executive Offices (incorporated by reference
                                    herein from the Initial SB-2).
10.38                      -        Lease Agreement for Store-Pasadena (incorporated by reference herein from the
                                    Initial SB-2).
10.38(a)                   -        Lease Agreement for Store-Whittier (incorporated by reference herein from the
                                    Initial SB-2).
10.41                      -        The Company Incentive Stock Option Plan (incorporated by reference herein
                                    from the Initial SB-2).
10.43                      -        Lease Agreement for Store-Lakewood (incorporated by reference herein from
                                    the Initial SB-2).
10.44                      -        Lease Agreement for Store-Corona Plaza (incorporated by reference herein from
                                    the Initial SB-2).
10.50                      -        Extension of Warehouse Lease (incorporated by reference herein from the Initial
                                    SB-2).
10.65                      -        Direct  delivery  Purchase  Agreement  between  the
                                    Company and Camp Pendleton (incorporated by reference
                                    herein from the Initial SB-2).
10.66                      -        Direct  delivery  Purchase  Agreement  between  the
                                    Company  and  MCRD,   San  Diego   (incorporated   by
                                    reference herein from the Initial SB-2).
10.75                     -         Asset Purchase Agreement for the purchase of Toys International
                                    (incorporated by reference herein to exhibit 10.75 of  the Company's
                                    10-QSB for the period ended December 31, 1995 filed with the
                                    Commission.
10.76                      -        Lease Agreement for Store-Riverside International (incorporated by

                                       F-8




                                    reference  herein to exhibit  10.76 of the  Company's
                                    10-KSB for the year ended March  31,1997,  filed with
                                    the Commission).
10.77                      -        Lease Agreement for Store-Santa Clarita International (incorporated by
                                    reference herein to exhibit 10.77 of  the Company's 10-KSB for the year
                                    ended March 31, 1997, filed with the Commission).
10.78                      -        Lease Agreement for Store - South Coast Plaza International
                                    (incorporated by reference herein to exhibit 10.78 of  the Company's
                                    10-KSB for the year ended March 31,1997, filed with the Commission).
10.79                      -        Lease Agreement for Store - Century City International (incorporated by
                                    reference herein to exhibit 10.79 of  the Company's 10-KSB for the year
                                    ended March 31, 1997, filed with the Commission).
10.80                      -        Lease Agreement for Store - Crystal Court International (incorporated by
                                    reference herein to exhibit 10.80 of  the Company's 10-KSB for the year
                                    ended March 31, 1997, filed with the Commission).
10.81                      -        Lease Agreement for Store - Orange County (incorporated by reference
                                    herein to exhibit (i)
                                    of  the Company's 10-QSB/A-1 for the period ended September 30, 1995 filed with the Commission).
10.82                      -        Loan and Security Agreement with by and between Congress Financial
                                    Corporation (Western) as Lender and Play Co. Toys as Borrower dated
                                    February 1, 1996 (incorporated by reference herein to exhibit (i) of the
                                    Company's  10-QSB for the period  ended  December 31,
                                    1995).
10.82(a)*                  -        Amendment No. 4 to Loan and Security Agreement with Congress.
10.83                      -        Stock Purchase Option Agreement with Europe America Capital
                                    Corporation for Series E Preferred Stock (incorporated by reference
                                    herein to exhibit (ii) of the Company's 10-QSB for the period ended
                                    December 31, 1995).
10.84                      -        Stock Purchase Option Agreement with Europe America Capital
                                    Corporation for Common Stock (incorporated by reference herein to
                                    exhibit (iii) of the Company's 10-QSB for the period ended December
                                    31,1995).
10.85                      -        Lease Agreement for Store - Mission Viejo (incorporated by reference
                                    herein to exhibit (iv) of the Company's 10-QSB for the period ended
                                    December 31, 1995).
10.86*                     -        Subscription Agreement between the Company and Volcano Trading
                                    Limited dated June 30, 1997.
16.01                      -        Letter from BDO Seidman, LLP (incorporated by reference herein to
                                    Form 8-K dated February 20, 1997).
23.01*                     -        Consent of Haskell & White
23.02                      -        Consent of Klarman & Associates, is contained in their opinion filed as exhibit
                                    5.0 to this Registration Statement.


Item 28.  Undertakings.



         The undersigned Registrant hereby undertakes:



     (1) To file,  during any period in which  offers or sales are being made, a
Post-Effective

                                       F-8





Amendment to this Registration Statement:



     (i)  To  include  any  prospectus  required  by  Section  10(a)(3)  of  the
Securities Act of 1933, as amended (the "Act");



     (ii) To reflect in the  prospectus  any facts or events  arising  after the
effective date of the Registration  Statement (or the most recent Post-Effective
Amendment  thereof)  which,  individually  or  in  the  aggregate,  represent  a
fundamental  change in the information set forth in the Registration  Statement;
and



     (iii) To  include  any  material  information  with  respect to the plan of
distribution  not  previously  disclosed  in the  Registration  Statement or any
material change to such information in the Registration Statement, including but
not limited to any addition or deletion of a managing Underwriter.



     (2) That, for the purpose of determining  any liability under the Act, each
such Post-Effective Amendment shall be deemed to be a new Registration Statement
relating to the securities offered therein,  and the offering of such securities
at the time shall be deemed to be the initial bona fide offering thereof.



     (3) To remove from registration by means of Post-Effective Amendment any of
the securities  being  registered  which remain unsold at the termination of the
offering.



     (4) That, for the purpose of determining  any liability under the Act, each
such Post-Effective Amendment that contains a form of prospectus shall be deemed
to be a new Registration  Statement  relating to the securities offered therein,
and the  offering  of such  securities  at that  time  shall be deemed to be the
initial bona fide offering thereof.



     The undersigned  Registrant hereby undertakes to provide to the Underwriter
at the closing  specified in the  Underwriting  Agreement,  certificates in such
denominations  and  registered in such names as required by the  Underwriter  to
permit prompt delivery to each purchaser.



     Insofar as  indemnification  for  liabilities  arising under the Act may be
permitted  to  Directors,  Officers,  and  controlling  persons of the  Company,
pursuant to the foregoing provisions, or otherwise, the Company has been advised
that  in  the  opinion  of  the   Securities   and  Exchange   Commission   such
indemnification  is  against  public  policy  as  expressed  in the  Act and is,
therefore,  unenforceable. In the event that a claim for indemnification against
such liabilities  (other than the payment by the Company of expenses incurred or
paid by a  Director,  Officer,  or  controlling  person  of the  Company  in the
successful  defense of any  action,  suit,  or  proceeding)  is asserted by such
Director, Officer, or controlling person in connection with the Securities being
registered,  the Company  will,  unless in the opinion of its counsel the matter
has been  settled by  controlling  precedent,  submit to a court of  appropriate
jurisdiction the question whether such  indemnification  by it is against public
policy as expressed in the Act and will be governed by the final adjudication of
such issue by such court. See Item 24.





                                      F-8






                                   SIGNATURES



         Pursuant to the  requirements of the Securities Act of 1933, as amended
the Registrant certifies that it has reasonable grounds to believe that it meets
all  the  requirements  for  filing  on  Form  SB-2  and has  duly  caused  this
Registration Statement to be signed on its behalf by the undersigned,  thereunto
duly authorized in New York, New York on the 21st day of July, 1997.





                                             PLAY CO. TOYS & ENTERTAINMENT CORP.





                                                           By: \s\ Richard Brady

                                                                  Richard Brady,

                                                         Chief Executive Officer





         Pursuant to the  requirements of the Securities Act of 1933 as amended,
this  Registration  Statement has been signed below by the following  persons in
the capacities and on the dates indicated.









                                                                             
\s\ Harold Rashbaum                Chairman of the Board                        07/21/97
Harold Rashbaum                                                                 Date





\s\ Richard Brady                  Chief Executive Officer,                     07/21/97
Richard Brady                      President and Director                       Date





\s\ James B. Frakes                Chief Financial Officer                      07/21/97
James B. Frakes                    and Secretary                                Date







\s\ Sheikhar Boodram               Director                                     07/21/97
Sheikhar Boodram                                                                Date