Exhibit 10.1
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                          UNITED INDUSTRIES CORPORATION
                           DEFERRED COMPENSATION PLAN

                          (Effective January 20, 1999)









                                   CERTIFICATE
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          I, _______________________, the_____________________ of United
Industries Corporation, do hereby certify that the attached is a true and
correct copy of the United Industries Corporation Deferred Compensation Plan as
in effect January 20, 1999.

                                          By: __________________________________




Dated this 20th day of January, 1999




                          UNITED INDUSTRIES CORPORATION
                           DEFERRED COMPENSATION PLAN

                          (Effective January 20, 1999)

                                Table of Contents


                                                                             

ARTICLE I
           Introduction..........................................................1
           1.1       Name........................................................1
           1.2       Purpose.....................................................1
           1.3       Administration of the Plan..................................1

ARTICLE II
           Definitions...........................................................1

ARTICLE III
           Plan Participation....................................................3
           3.1       Eligibility.................................................3
           3.2       Participation...............................................3

ARTICLE IV
           Deferral Contributions................................................3
           4.1       Deferral Contributions......................................3
           4.2       Deferral Contribution Account...............................4

ARTICLE V
           Earnings on Account Balances..........................................4
           5.1       Investments.................................................4
           5.2       Crediting of Deferrals......................................4

ARTICLE VI
           Establishment of Trust................................................5
           6.1       Establishment of Trust......................................5
           6.2       Status of Trust.............................................5

ARTICLE VII
           Distribution of Account Balances......................................5
           7.1       Vesting.....................................................5
           7.2       Timing of Distributions.....................................5
           7.3       Form of Distribution of Accounts............................6
           7.4       Involuntary Distributions...................................6
           7.5       Designation of Beneficiaries................................7



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ARTICLE VIII
           Amendment and Termination.............................................7
           8.1       Amendment...................................................7
           8.2       Plan Termination............................................7

ARTICLE IX
           General Provisions....................................................7
           9.1       Non-Alienation of Benefits..................................7
           9.2       Withholding for Taxes.......................................8
           9.3       Immunity of Committee Members...............................8
           9.4       Plan Not to Affect Employment Relationship..................8
           9.5       Assumption of Company Liability.............................8
           9.6       Notices.....................................................8
           9.7       Gender and Number; Headings.................................8
           9.8       Controlling Law.............................................8
           9.9       Successors..................................................9
           9.10      Severability................................................9
           9.11      Action by Company...........................................9
           9.12      Review of Benefit Determinations............................9



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                          UNITED INDUSTRIES CORPORATION
                           DEFERRED COMPENSATION PLAN


                                    ARTICLE I
                                  Introduction

                    1.1 Name. The name of this plan shall be the "United
Industries Corporation Deferred Compensation Plan." Unless otherwise expressly
provided herein, the capitalized terms used in this Plan shall have the meanings
set forth in Article II.

                    1.2 Purpose. This Plan shall constitute an unfunded
nonqualified deferred compensation arrangement established for the purpose of
providing deferred compensation to the Participants in connection with the
recapitalization of the Company.

                    1.3 Administration of the Plan. The Plan shall be
administered by the Committee. The duties and authority of the Committee under
the Plan shall include (i) the interpretation of the provisions of the Plan,
(ii) the adoption of any rules and regulations which may become necessary or
advisable in the operation of the Plan, (iii) the making of such determinations
as may be permitted or required pursuant to the Plan, and (iv) the taking of
such other actions as may be required for the proper administration of the Plan
in accordance with its terms. Any decision of the Committee with respect to any
matter within the authority of the Committee shall be final, binding and
conclusive upon the Company and each Participant, former Participant, designated
beneficiary, and each person claiming under or through any Participant or
designated beneficiary; and no additional authorization or ratification by the
Board of Directors or stockholders of the Company shall be required. Any action
taken by the Committee with respect to any one or more Participants shall not be
binding on the Committee as to any action to be taken with respect to any other
Participant. A member of the Committee may be a Participant, but no member of
the Committee may participate in any decision directly affecting his rights or
the computation of his benefits under the Plan. Each determination required or
permitted under the Plan shall be made by the Committee in the sole and absolute
discretion of the Committee.


                                   ARTICLE II
                                   Definitions

                    2.1 "Account" means a bookkeeping account maintained by the
Company for a Participant under the Plan.

                    2.2 "Account Balance" means the value, as of a specified
date, of any of the Accounts of a Participant.

                    2.3 "Affiliate" of any Person means any other Person,
directly or indirectly controlling, controlled by or under common control with
such Person.



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                    2.4 "Cause" for termination by the Company of a
Participant's employment shall have the meaning set forth in such Participant's
Management Agreement.

                    2.5 "Code" means the Internal Revenue Code of 1986, as
amended.

                    2.6 "Committee" means the persons who have been designated
by the Board of Directors of the Company to administer the Plan; provided that
each Participant shall be a member of the Committee and Participants shall
constitute a majority of the Committee so long as there are at least two
Participants, unless otherwise determined by the Board of Directors of the
Company.

                    2.7 "Company" means United Industries Corporation, a
Delaware corporation, or its successors or assigns under the Plan.

                    2.8 "Deferral Contributions" means the contributions made on
behalf of a Participant pursuant to Section 4.1 of this Plan.

                    2.9 "Deferral Contribution Account" has the meaning set
forth in Section 4.2 of the Plan.

                    2.10 "Fair Market Value" shall have the meaning set forth in
such Participant's Management Agreement.

                    2.11 "Good Reason" for termination by a Participant of such
Participant's employment shall have the meaning set forth in such Participant's
Management Agreement.

                    2.12 "Management Agreements" means, collectively, the
Management Agreements, dated as of January 20, 1999 between the Company and each
of Richard A. Bender, William P. Johnson and Daniel J. Johnston, as each may be
subsequently amended. Each such agreement is individually referred to herein as
a "Management Agreement."

                    2.13 "Marketable Securities" means any securities which are,
or will be immediately after distribution hereunder, (i) covered by an effective
registration statement filed pursuant to the Securities Act of 1933, as amended
from time to time, (ii) listed for trading on a national securities exchange and
(iii) otherwise freely tradable.

                    2.14 "Participant" means any eligible employee of the
Company who is participating under the Plan pursuant to Article III.

                    2.15 "Participant Securities" means, with respect to each
Participant, the Permitted Investments in which a Participant's Account is
deemed to be invested.

                    2.16 "Permitted Investment" means an investment of 50% in
Class A voting common stock of the Company ("Class A") and 50% in Class B
nonvoting common stock of the Company ("Class B"), including any cash or
property received in exchange for, or with respect to the Class A or Class B, in
connection with a merger of the Company, a sale of substantially all of the
stock of the Company, or any similar transaction.


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                    2.17 "Person" means an individual, a partnership, a
corporation, a limited liability company, an association, a joint stock company,
a trust, a joint venture, an unincorporated organization and a governmental
entity or any department, agency or political subdivision thereof.

                    2.18 "Plan" means this "United Industries Corporation
Deferred Compensation Plan," as amended from time to time.

                    2.19 "Public Offering" shall have the meaning set forth in
such Participant's Management Agreement.

                    2.20 "Public Sale" shall have the meaning set forth in such
Participant's Management Agreement.

                    2.21 "Sale of the Company" shall have the meaning set forth
in such Participant's Management Agreement.

                    2.22 "Stockholders" shall have the meaning set forth in such
Participant's Management Agreement.

                    2.23 "Subsidiary" shall have the meaning set forth in such
Participant's Management Agreement.

                    2.24 "Transfer" shall have the meaning set forth in such
Participant's Management Agreement.


                                   ARTICLE III
                               Plan Participation

                    3.1 Eligibility. Richard A. Bender, William P. Johnson and
Daniel J. Johnston are eligible to participate under this Plan.

                    3.2 Participation. Each person eligible to participate in
this Plan shall become a Participant hereunder by timely executing a deferral
election form with the Committee in accordance with the requirements of Article
IV.


                                   ARTICLE IV
                             Deferral Contributions

                    4.1 Deferral Contributions. Each person who is eligible to
participate in this Plan may elect to reduce the amount that such person would
otherwise be entitled to be paid in connection with the recapitalization of the
Company pursuant to such person's Contract for Release in Event of Sale (as
accelerated by such person's Management Agreement) by an amount less than or
equal to the amount to be paid to such Participant pursuant to such contract.
Each Participant desiring to


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defer compensation hereunder shall file an election with the Committee in such
form and at such time as the Committee may determine. The completion of such an
election shall evidence the Participant's authorization of the Company to reduce
the amount payable to such Participant and shall thereafter be irrevocable.

                    4.2 Deferral Contribution Account. The Committee shall
establish and maintain an account (the "Deferral Contribution Account") with
respect to each Participant who has elected to make a Deferral Contribution
under this Article IV. The Participant's Deferral Contribution Account shall be
a bookkeeping account maintained by the Company and shall reflect the amount the
Participant has elected to defer under the Plan. The amount of any deemed
investment earnings and losses on the amounts reflected in a Participant's
Deferral Contribution Account shall be credited or charged to his Deferral
Contribution Account in accordance with Article V.


                                    ARTICLE V
                          Earnings on Account Balances

                    5.1 Investments.

                       (a) Permitted Investments. Except as provided in Section
5.1(b), all of a Participant's Deferral Contribution Account shall be deemed to
be invested in the Permitted Investments. Such amounts shall be deemed to be
invested as of the time the amount payable to each Participant pursuant to such
person's Contract for Release in Event of Sale (as accelerated by such person's
Management Agreement) is reduced pursuant to Section 4.1.

                       (b) Receipts. Each Account shall be deemed to receive all
interest, dividends, earnings and other payments of cash or property which would
have been received with respect to or in exchange for a Permitted Investment
deemed to be held in such Account if such Account was actually invested in such
Permitted Investment (including with respect to a Sale of the Company) to the
extent that such amounts are not previously included in the definition of
Permitted Investment. Any such payments of cash or of property consisting of
Marketable Securities shall be paid (in the case of property consisting of
Marketable Securities, at the option of the Company, in kind or in cash in an
amount equal to the Fair Market Value of such Marketable Securities) to the
Participant to whose Account it is attributable not more than ten days after the
date it would have been received with respect to the Permitted Investment.

                       (c) Actual Investment Not Required. The Company need not
actually make any Permitted Investment. If the Company should from time to time
make any investment similar to a Permitted Investment, such investment shall be
solely for the Company's own account and the Participant shall have no right,
title or interest therein. Accordingly, each Participant is solely an unsecured
creditor of the Company with respect to any amount distributable to him under
the Plan.

                    5.2 Crediting of Deferrals. The Company shall credit all
Deferral Contributions to a Participant's Deferral Contribution Account as of
the date such Deferral Contribution is made.


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                                   ARTICLE VI
                             Establishment of Trust

                    6.1 Establishment of Trust. The Company shall establish a
grantor trust (as described in Section 671 of the Code) for the purpose of
accumulating assets to provide for the obligations hereunder (the "Trust"). The
assets and income of the Trust shall be subject to the claims of the general
creditors of the Company. The establishment of the Trust shall not affect the
Company's liability to pay benefits hereunder except that any such liability
shall be offset by any payments actually made to a Participant under the Trust.
The Company shall cause an amount in cash equal to each Participant's Deferral
Contributions (determined pursuant to Section 4.1) to be contributed to the
Trust, and the Trust shall use such cash to purchase Permitted Investments from
the Company as described in Section 7(a) of each Participant's Management
Agreement. Any additional amount to be contributed to the Trust shall be
determined by the Company and the investment of such assets shall be made in
accordance with the trust document.

                    6.2 Status of Trust. Participants shall have no direct or
secured claim in any asset of the Trust or in specific assets of the Company and
will have the status of general unsecured creditors of the Company for any
amounts due under this Plan. The assets and income of the Trust will be subject
to the claims of the Company's creditors.


                                   ARTICLE VII
                        Distribution of Account Balances

                    7.1 Vesting. A Participant's benefit under his Deferral
Contribution Account shall be 100% vested and nonforfeitable and shall be
distributable to the Participant or, in the event of the Participant's death, to
his beneficiary, as provided in Section 7.2 below.

                    7.2 Timing of Distributions. Each Participant's Account
shall be distributable as soon as administratively practicable following
December 31, 2009. Any Participant which is a member of the Committee shall have
no right to participate in any decision regarding the effect of, or amend the
provisions in, this Section 7.2. The amount and time of a distribution shall be
accelerated and changed only as described below.

                       (a) Distribution if Marketable. If at any time any
Permitted Investments deemed to be held in a Participant's Account consist of
cash or Marketable Securities, such Marketable Securities or, at the option of
the Company, cash in an amount equal to the Fair Market Value of such Marketable
Securities, shall be distributed to such Participant as soon as administratively
possible.

                       (b) Optional Distribution Following Termination. In the
event any Participant ceases to be employed by the Company or its Subsidiaries
for any reason (including, without limitation, the death of the Participant)
(the "Termination"), the Company may, but shall not be required to, distribute
to such Participant all or a portion of the balance of such Participant's
Account as of the date of the applicable Company Distribution Notice, as defined
in Section 7.2(c) or at any time thereafter. Any amount distributed to such
Participant pursuant to this Section 7.2(b)


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shall be paid, at the option of the Company, in the form of (i) cash in an
amount equal to the Fair Market Value of the Permitted Investments deemed to be
held in the portion of such Participant's Account being distributed, (ii)
Permitted Investments deemed to be held in the portion of such Participant's
Account being distributed, or (iii) a combination of (i) and (ii) above,
provided that, if the Permitted Investments deemed to be held in the portion of
such Participant's Account being distributed do not consist of Marketable
Securities, the distribution shall be made in the form of cash to the extent
necessary, in the reasonable determination of the Committee, to allow such
Participant to pay applicable income taxes imposed on the amount being
distributed (including, without limitation, any penalties or interest assessed
against such Participant with respect to his Account). Any capital stock of the
Company distributed pursuant to this Section 7.2(b) shall be subject to
repurchase by the Company pursuant to Section 8 of the Management Agreement.

                       (c) Notice of Distribution. The Company may elect to
distribute all or a portion of a Participant's Account pursuant to Section
7.2(b) at any time after a Participant's Termination by delivering written
notice (the "Company Distribution Notice") to the Participant. The Company
Distribution Notice shall set forth the portion of such Participant's Account to
be distributed, the portion of such distribution to be made in the form of cash,
the Fair Market Value of the Permitted Investments deemed to be held in the
portion of such Participant's Account being distributed and the time of such
distribution. The distribution shall be made on the date designated by the
Company in the Company Distribution Notice, which date shall not be more than 60
days nor less than 10 days after the delivery of such notice. Any distribution
of cash shall be made by delivery of a check or wire transfer of funds.

                    7.3 Form of Distribution of Accounts. Subject to Section
5.3(b) and Section 7.2, each Participant's benefit under this Plan shall be
distributed in a lump sum payment in cash or in-kind, in the Committee's
discretion (excluding from this decision any Committee members who are also
Participants).

                    7.4 Involuntary Distributions. Notwithstanding the foregoing
provisions of this Article VII, the Committee (excluding from this decision any
Committee members who are also Participants) may on its own initiative authorize
and instruct the Company to distribute to any Participant (or to a designated
beneficiary in the event of the Participant's death) all or any portion of the
Participant's Account Balances. Such payment must be specifically authorized in
the event that the Committee determines in good faith that a Participant has or
is reasonably likely to recognize income for federal income tax purposes with
respect to amounts deferred under this Plan prior to the time such amounts
otherwise would be paid to such Participant, or in the event the Internal
Revenue Service formally notifies such Participant in writing of its position
that such Participant has recognized income for federal income tax purposes with
respect to such amounts. Any amount distributed to such Participant pursuant to
this Section 7.4 shall be paid, at the option of the Company, in the form of (i)
cash in an amount equal to the Fair Market Value of the Permitted Investments
deemed to be held in such Participant's Account, (ii) Permitted Investments
deemed to be held in such Participant's Account, or (iii) a combination of (i)
and (ii) above, provided that, if the Permitted Investments deemed to be held in
such Participant's Account do not consist of Marketable Securities, the
distribution shall be made in the form of cash to the extent necessary and to
the extent permissible under the restrictive covenants in the Company's debt
documents, in the reasonable determination of the Committee, to allow such
Participant to pay applicable income taxes


                                        6




imposed on the amount being distributed (including, without limitation, any
penalties or interest assessed against such Participant with respect to his
Account). Any capital stock of the Company distributed pursuant to this Section
7.4 shall be subject to repurchase by the Company pursuant to Section 8 of the
Management Agreement.

                    7.5 Designation of Beneficiaries. Each Participant may name
any person (who may be named concurrently, contingently or successively) to whom
the Participant's Account Balance under the Plan is to be paid if the
Participant dies before such Account Balance is fully distributed. Each such
beneficiary designation will revoke all prior designations by the Participant,
shall not require the consent of any previously named beneficiary, shall be in a
form prescribed by the Committee and will be effective only when filed with the
Committee during the Participant's lifetime. If a Participant fails to designate
a beneficiary before his death, as provided above, or if the beneficiary
designated by a Participant dies before the date of the Participant's death or
before complete payment of the Participant's Account Balance, the Committee, in
its discretion, may pay the Participant's Account Balance to either (i) one or
more of the Participant's relatives by blood, adoption or marriage and in such
proportions as the Committee determines, or (ii) the legal representative or
representatives of the estate of the last to die of the Participant and his
designated beneficiary.


                                  ARTICLE VIII
                            Amendment and Termination

                    8.1 Amendment. The Company, in its discretion, shall have
the right to amend the Plan from time to time, except that no such amendment
shall, without the consent of the Participant to whom deferred compensation has
been credited to any Account under this Plan, adversely affect the right of the
Participant (or his beneficiary) to receive payments of such deferred
compensation under the terms of this Plan, including, but not limited to, the
timing and amount of such payments.

                    8.2 Plan Termination. The Company may, in its discretion,
terminate the Plan at any time, however, no termination of this Plan shall alter
the right of a Participant (or his beneficiary) to payments of deferred
compensation previously credited to such Participant's Accounts under the Plan,
including, but not limited to, the timing and amount of such payments.


                                   ARTICLE IX
                               General Provisions

                    9.1 Non-Alienation of Benefits. A Participant's rights to
the amounts credited to his Accounts under the Plan shall not be grantable,
transferable, pledgeable or otherwise assignable, in whole or in part, by the
voluntary or involuntary acts of any person, or by operation of law, and shall
not be liable or taken for any obligation of such person. Any such attempted
grant, transfer, pledge or assignment shall be null and void and without any
legal effect.


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                    9.2 Withholding for Taxes. Notwithstanding anything
contained in this Plan to the contrary, the Company shall withhold from any
distribution made under the Plan such amount or amounts as may be required for
purposes of complying with the tax withholding provisions of the Code or any
State income tax act for purposes of paying any estate, inheritance or other tax
attributable to any amounts distributable or creditable under the Plan.

                    9.3 Immunity of Committee Members. The members of the
Committee may rely upon any information, report or opinion supplied to them by
any officer of the Company or any legal counsel, independent public accountant
or actuary, and shall be fully protected in relying upon any such information,
report or opinion. No member of the Committee shall have any liability to the
Company or any Participant, former Participant, designated beneficiary, person
claiming under or through any Participant or designated beneficiary or other
person interested or concerned in connection with any decision made by such
member of the Committee pursuant to the Plan which was based upon any such
information, report or opinion if such member of the Committee relied thereon in
good faith.

                    9.4 Plan Not to Affect Employment Relationship. Neither the
adoption of the Plan nor its operation shall in any way affect the right and
power of the Company to dismiss or otherwise terminate the employment or change
the terms of the employment or amount of compensation of any Participant at any
time for any reason or without cause. By deferring compensation under this Plan,
each Participant, former Participant, designated beneficiary and each person
claiming under or through such person, shall be conclusively bound by any action
or decision taken or made under the Plan by the Committee.

                    9.5 Assumption of Company Liability. The obligations of the
Company under the Plan may be assumed by any Affiliate of the Company, in which
case such Affiliate shall be obligated to satisfy all of the Company's
obligations under the Plan and the Company shall be released from any continuing
obligation under the Plan. At the Company's request, a Participant or designated
beneficiary shall sign such documents as the Company may require in order to
effectuate the purposes of this Section 9.5.

                    9.6 Notices. Any notice required to be given by the Company
or the Committee hereunder shall be in writing and shall be delivered in person,
by reputable overnight courier with charges prepaid or by registered mail,
return receipt requested. Any notice given by courier or registered mail shall
be deemed to have been given upon the date of delivery, correctly addressed to
the last known address of the person to whom such notice is to be given.

                    9.7 Gender and Number; Headings. Wherever any words are used
herein in the masculine gender they shall be construed as though they were also
used in the feminine gender in all cases where they would so apply; and wherever
any words are used herein in the singular form they shall be construed as though
they were also used in the plural form in all cases where they would so apply.
Headings of sections and subsections of the Plan are inserted for convenience of
reference and are not part of the Plan and are not to be considered in the
construction thereof.

                    9.8 Controlling Law. The Plan shall be construed in
accordance with the laws of the State of Delaware, to the extent not preempted
by any applicable federal law.


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                    9.9 Successors. The Plan is binding on all persons entitled
to benefits hereunder and their respective heirs and legal representatives, on
the Committee and its successor and on the Company and its successor, whether by
way of merger, consolidation, purchase or otherwise.

                    9.10 Severability. If any provision of the Plan shall be
held illegal or invalid for any reason, such illegality or invalidity shall not
affect the remaining provisions of the Plan, and the Plan shall be enforced as
if the invalid provisions had never been set forth therein.

                    9.11 Action by Company. Any action required or permitted by
the Company under the Plan shall be by resolution of its Board of Directors or
by a duly authorized committee of its Board of Directors, or by a person or
persons authorized by resolution of its Board of Directors or such committee.

                    9.12 Review of Benefit Determinations. If a claim for
benefits made by a Participant or his or her beneficiary is denied, the
Committee shall within 90 days (or 180 days if special circumstances require an
extension of time) after the claim is made furnish the person making the claim
with a written notice specifying the reasons for the denial. Such notice shall
also refer to the pertinent Plan provisions on which the denial is based,
describe any additional material or information necessary for properly
completing the claim and explain why such material or information is necessary,
and explain the Plan's claim review procedures. If requested in writing, the
Committee shall afford each claimant whose claim has been denied a full and fair
review of the Committee's decision and, within 60 days (120 days if special
circumstances require additional time) of the request for reconsideration of the
denied claim, the Committee shall notify the claimant in writing of the
Committee's final decision.



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