FORM 10-K
                    SECURITIES AND EXCHANGE COMMISSION
                          WASHINGTON, D. C. 20549

(Mark One)

[ X ]  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934 [FEE REQUIRED]

For the fiscal year ended DECEMBER 31, 1996.

       OR

[   ]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934 [NO FEE REQUIRED]

For the transition period from _____________ to ____________ .

Commission file number    0-13089

                            HANCOCK HOLDING COMPANY
           (Exact name of registrant as specified in its charter)


           MISSISSIPPI                               64-0693170
(State or other jurisdiction of               (I.R.S. Employer
incorporation or organization)                Identification
                                                  Number)

 ONE HANCOCK PLAZA, GULFPORT, MISSISSIPPI            39501
(Address of principal executive offices)          (Zip Code)

Registrant's telephone number, including area code (601) 868-4715

Securities registered pursuant to Section 12(b) of the Act:

                                   NAME OF EACH EXCHANGE ON
     TITLE OF EACH CLASS                WHICH REGISTERED

          NONE                               NONE

Securities registered pursuant to Section 12(g) of the Act:

                  COMMON STOCK, $3.33 PAR VALUE
                         (Title of Class)

     Indicate by check mark if disclosure of delinquent  filers pursuant to Item
405 of Regulation S-K is not contained herein, and will not be contained, to the
best of registrant's  knowledge,  in definitive proxy or information  statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. Yes X No

     Indicate  by check mark  whether the  registrant  (1) has filed all reports
required to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
registrant  was required to file such  reports) and (2) has been subject to such
filing requirements for the past 90 days. Yes X No

The  aggregate  market value of the voting stock held by  non-affiliates  of the
registrant as of January 2, 1997, was approximately  $367,105,000.  For purposes
of this calculation only, shares held by non-affiliates are deemed to consist of
(a) shares held by all shareholders  other than directors and executive officers
of the  registrant  plus (b) shares held by  directors  and officers as to which
beneficial ownership has been disclaimed.

     On December 31, 1996, the registrant had outstanding  10,725,102  shares of
common stock for financial statement purposes.

               DOCUMENTS INCORPORATED BY REFERENCE

     Portions of the  Registrant's  Annual Report to  Stockholders  for the year
ended  December  31, 1996 are  incorporated  by  reference  into Part II of this
report.

     Portions of the  definitive  Proxy  Statement  used in connection  with the
Registrant's  Annual Meeting of Shareholders held on February 20, 1997, filed by
the Registrant on January 21, 1997, are  incorporated by reference into Part III
of this report.



                             CONTENTS


PART I

Item 1.   Business                                      4
Item 2.   Properties                                   38
Item 3.   Legal Proceedings                            39
Item 4.   Submission of Matters to a Vote of Security
             Holders                                   39

PART II

Item 5.   Market for the Registrant's Common Stock
             and Related Stockholder Matters           40
Item 6.   Selected Financial Data                      40
Item 7.   Management's Discussion and Analysis of
             Financial Condition and Results of
             Operations                                40
Item 8.   Financial Statements and Supplementary Data  40
Item 9.   Changes in and Disagreements with Accountants
             on Accounting and Financial Disclosure    41

PART III

Item 10.  Directors and Executive Officers of the
             Registrant                                41
Item 11.  Executive Compensation                       41
Item 12.  Security Ownership of Certain Beneficial
             Owners and Management                     41
Item 13.  Certain Relationships and Related
             Transactions                              41

PART IV

Item 14.  Exhibits, Financial Statement Schedules and
             Reports on Form 8-K                       42

                              PART I

                        ITEM 1 - BUSINESS

                BACKGROUND AND CURRENT OPERATIONS

BACKGROUND

GENERAL:

     Hancock  Holding  Company  (the  "Company"),  organized  in  1984 as a bank
holding  company  registered  under the Bank  Holding  Company  Act of 1956,  as
amended,  is  headquartered  in Gulfport,  Mississippi.  The Company operates 80
banking offices and over 100 automated  teller machines  ("ATM's") in the states
of Mississippi and Louisiana through two wholly-owned bank subsidiaries, Hancock
Bank, Gulfport,  Mississippi  ("Hancock Bank MS") and Hancock Bank of Louisiana,
Baton Rouge,  Louisiana ("Hancock Bank LA"). Hancock Bank MS and Hancock Bank LA
are referred to collectively as the "Banks."

     The  Banks  are  community   oriented  and  focus   primarily  on  offering
commercial,  consumer and mortgage loans and deposit services to individuals and
small  to  middle  market  businesses  in their  respective  market  areas.  The
Company's  operating  strategy is to provide its  customers  with the  financial
sophistication  and breadth of products of a regional bank,  while  successfully
retaining the local appeal and level of service of a community bank. At December
31,  1996,  the  Company  had total  assets of $2.3  billion  and  employed on a
full-time basis 845 persons in Mississippi and 436 persons in Louisiana.

     Hancock Bank MS was  originally  chartered as Hancock  County Bank in 1899.
Since its  organization,  the  strategy of Hancock Bank MS has been to achieve a
dominant  market  share on the  Mississippi  Gulf  Coast.  Prior to a series  of
acquisitions  begun in 1985, growth was primarily  internal and was accomplished
by  concentrating  branch  expansions  in areas of  population  growth  where no
dominant  financial  institution  previously  served the market  area.  Economic
expansion on the  Mississippi  Gulf Coast has resulted  primarily from growth of
military and  governmentrelated  facilities,  tourism, port facility activities,
industrial complexes and the gaming industry.  Hancock Bank MS currently has the
largest  market  share  in each of the  four  counties  in  which  it  operates:
Harrison,  Hancock,  Jackson and Pearl  River.  With  assets of $1.4  billion at
December 31, 1996, Hancock Bank MS currently ranks as the fourth largest bank in
Mississippi.

    In August  1990,  the Company  formed  Hancock Bank LA to assume the deposit
liabilities  and acquire the  consumer  loan  portfolio,  corporate  credit card
portfolio and non-adversely classified securities portfolio of American Bank and
Trust, Baton Rouge,  Louisiana,  ("AmBank"),  from the Federal Deposit Insurance
Corporation ("FDIC"). Economic expansion in East Baton Rouge Parish has resulted
from growth in state government and related service industries,  educational and
medical  complexes,  petrochemical  industries,  port  facility  activities  and
transportation and related  industries.  With assets of $868 million at December
31, 1996, Hancock Bank LA is the largest bank in East Baton Rouge Parish.

    In  November  1996,  the  Company  acquired  Community   Bancshares,   Inc.,
Independence,  Louisiana  which owned 100% of the stock of Community  State Bank
(Community).  This  acquisition  expanded  the Baton Rouge  market area into the
Hammond area where many of the people who work in Baton Rouge live.

    Beginning  with the  1985  acquisition  of the  Pascagoula-Moss  Point  Bank
("PMP") in  Pascagoula,  Mississippi,  the  Company has  acquired  approximately
$976.2 million in assets and approximately $876.5 million in deposit liabilities
through selected acquisitions or purchase and assumption transactions.

RECENT ACQUISITION ACTIVITY:

     In August  1991,  Hancock  Bank MS  acquired  certain  assets  and  deposit
liabilities of Peoples Federal Savings Association,  Bay St. Louis, Mississippi,
from the RTC.  As a result  of this  transaction,  the Bank  acquired  assets of
approximately  $39.0  million and deposit  liabilities  of  approximately  $38.5
million.

     The Company  borrowed  $18,750,000 from Whitney National Bank, New Orleans,
Louisiana  ("Whitney"),  to  partially  fund  the  acquisition  of  Metropolitan
National  Bank and AmBank in 1990.  On  November  28,  1991,  the  Company  sold
1,552,500  shares  of its  common  stock  at $17  per  share.  This  followed  a
two-for-one  stock  split in the form of a 100% stock  dividend  on October  15,
1991, and an increase in authorized  shares to  20,000,000.  The net proceeds of
this  sale,  after   underwriting   discount  and  expenses,   of  approximately
$24,700,000,  were used to pay the  principal  and  interest on  $18,500,000  of
principal  debt on the Whitney  loans and increase  Hancock Bank LA's capital by
$5,000,000.

    In April 1994,  the Company merged Hancock Bank LA with First State Bank and
Trust Company of East Baton Rouge Parish, Baker, Louisiana ("Baker"). The merger
was  consummated  by the  exchange of all  outstanding  common stock of Baker in
return  for  527,235  shares of common  stock of the  Company.  The  merger  was
accounted for using the pooling-of-interests method; therefore, all prior years'
financial information has been restated.

    On January 13, 1995,  the Company  acquired  First Denham  Bancshares,  Inc.
("Bancshares")  which owned 100% of the stock of First  National  Bank of Denham
Springs ("Denham"), Denham Springs, Louisiana. The acquisition was in return for
approximately $4,000,000 cash and 774,098 shares of common stock of the Company.
The  acquisition  was accounted for using the purchase  method.  Bancshares  had
total  assets  of  approximately   $111,000,000  and  stockholders'   equity  of
approximately   $11,300,000  as  of  December  31,  1994  and  net  earnings  of
approximately $2,600,000 for the year then ended. On August 15, 1996, Denham was
merged into Hancock Bank LA.

    On February 1, 1995, the Company merged Hancock Bank LA with Washington Bank
&  Trust  Company,  Franklinton,   Louisiana  ("Washington").   The  merger  was
consummated  by the exchange of all  outstanding  common stock of  Washington in
return  for  542,650  shares of common  stock of the  Company.  The  merger  was
accounted for using the pooling-of-interests method; therefore, all prior years'
financial  information  has  been  restated.  Washington  had  total  assets  of
approximately  $86,100,000 and stockholders' equity of approximately $12,400,000
as of December 31, 1994,  and net earnings of  approximately  $1,300,000 for the
year then ended.

    In November 1996, the Company  acquired  Community  Bancshares,  Inc., which
owned 100% of the stock of Community State Bank ("Community").  This acquisition
expanded the Company's market to the Hammond,  Louisiana area, where many of the
people who are employed in East Baton Rouge Parish reside.

    On January 17, 1997, the Company acquired Southeast National Bank,  Hammond,
Louisiana   (Southeast).   The  acquisition  was  in  return  for  approximately
$3,700,000  cash  and  105,000  shares  of  common  stock  of the  Company.  The
acquisition  was  accounted for using the purchase  method.  Southeast had total
assets of approximately  $40,000,000 and  stockholders'  equity of approximately
$4,000,000  as of December 31, 1996 and net earnings of  approximately  $500,000
for the year then ended.

CURRENT OPERATIONS

LOAN PRODUCTION AND CREDIT REVIEW:

    The Banks' primary lending focus is to provide commercial, consumer, leasing
and real estate loans to consumers and to small and middle market  businesses in
their  respective  market areas.  The Banks have no  concentrations  of loans to
particular  borrowers  or loans to any foreign  entities.  Each loan officer has
Board  approved  loan limits on the  principal  amount of secured and  unsecured
loans he or she can approve for a single  borrower  without prior  approval of a
loan committee.  All loans, however, must meet the credit underwriting standards
and loan policies of the Banks.

    For  Hancock  Bank MS, all loans over an  individual  loan  officer's  Board
approved lending  authority and below a regional approved limit must be approved
by his or her  region's  loan  committee or by another loan officer with greater
lending  authority.  Both the regional loan committee and the Bank's senior loan
committee  must  review  and  approve  any  loan  for  a  borrower  whose  total
indebtedness  exceeds the region's approved limit. Each loan file is reviewed by
the Bank's loan operations quality assurance  function,  a component of its loan
review system, to ensure proper documentation and asset quality.

    For  Hancock  Bank LA, all loans over an  individual  loan  officer's  Board
approved  lending  authority  must be approved by the Bank's,  his or h region's
loan committee or by another loan officer with greater lending  authority.  Both
the regional loan committee and the Bank's senior loan committee must review and
approve any loan for a borrower whose total indebtedness exceeds $500,000.  Each
loan file is reviewed by the Bank's loan operations quality assurance  function,
a component of its loan review system, to ensure proper  documentation and asset
quality.

LOAN REVIEW AND ASSET QUALITY:

    Each Bank's portfolio of loan relationships  aggregating $250,000 or more is
annually  reviewed by the respective  Bank to identify any  deficiencies  and to
take corrective actions as necessary. Periodically,  selected loan relationships
aggregating less than $250,000 are reviewed.  As a result of such reviews,  each
Bank places on its Watchlist loans requiring close or frequent review. All loans
classified  by a regulator are also placed on the  Watchlist.  All Watchlist and
past due loans are reviewed monthly by the Banks' senior lending officers and by
the Banks' Board of Directors.

    In addition, all loans to a particular borrower are reviewed,  regardless of
classification,  each time such borrower  requests a renewal or extension of any
loan or requests a new loan.  All lines of credit are reviewed  annually  before
renewal. The Banks currently have mechanisms in place that allow for at least an
annual review of the  financial  statements  and the financial  condition of all
borrowers,  except borrowers with secured  installment and residential  mortgage
loans.

    Consumer  loans which become 60 days  delinquent  are reviewed  regularly by
management.  Generally,  a  consumer  loan  which is  delinquent  120 days is in
process of collection through  repossession and liquidation of collateral or has
been deemed currently  uncollectible.  Loans deemed currently  uncollectible are
charged-off against the reserve account. As a matter of policy, loans are placed
on a nonaccrual status when the loan is 1) maintained on a cash basis due to the
deterioration in the financial condition of the borrower,  2) payments, in full,
of principal  or interest  are not expected or 3) the  principal or interest has
bee in default for a period of 90 days,  unless the loan is well  secured AND in
the process of collection.

    The Banks follow the standard FDIC loan  classification  system. This system
provides  management  with (1) a general view of the quality of the overall loan
portfolio  (each branch's loan portfolio and each commercial loan officer's loan
portfolio)  and (2)  information  on  specific  loans  that may need  individual
attention.

    The Banks hold nonperforming assets,  consisting of real property,  vehicles
and other  items held for  resale,  which were  acquired  generally  through the
process of  foreclosure.  At December 31, 1996, the book value of  nonperforming
assets held for resale was approximately $1.9 million.

SECURITIES PORTFOLIO:

     The Banks maintain  portfolios of securities  consisting  primarily of U.S.
Treasury securities, U.S. government agency issues,  mortgage-backed securities,
CMOs and  tax-exempt  obligations  of states  and  political  subdivisions.  The
portfolios are designed to enhance liquidity while providing acceptable rates of
return.  Therefore,  the Banks  invest  only in high  grade  investment  quality
securities  with  acceptable  yields and generally with durations of less than 7
years.

    The Banks'  policies limit  investments to securities  having a rating of no
less  than  "Baa" by  Moody's  Investors'  Service,  Inc.,  except  for  certain
obligations of Mississippi or Louisiana counties and municipalities.

DEPOSITS:

     The Banks have several  programs  designed to attract  depository  accounts
offered to consumers and to small and middle market businesses at interest rates
generally consistent with market conditions.  Additionally, the Banks offer over
100 ATMs: over 65 ATMs at the 80 banking offices and over 40 free-standing  ATMs
at other locations.  As members of regional and  international ATM networks such
as  "PULSE",  "PLUS" and  "CIRRUS,"  the Banks offer  customers  access to their
depository  accounts from regional,  national and  international ATM facilities.
Deposit flows are controlled by the Banks primarily  through  pricing,  and to a
certain extent,  through  promotional  activities.  Management believes that the
rates it offers,  which are posted  weekly on deposit  accounts,  are  generally
competitive with or, in some cases, slightly below other financial  institutions
in the Banks' respective market areas.

TRUST SERVICES:

     The Banks', through their respective Trust Departments,  offer a full range
of trust services on a fee basis.  The Banks act as executor,  administrator  or
guardian in  administering  estates.  Also  provided  are  investment  custodial
services for individuals, businesses and charitable and religious organizations.
In their trust capacities,  the Banks provide investment  management services on
an agency  basis and act as trustee for pension  plans,  profit  sharing  plans,
corporate and municipal bond issues,  living trusts,  life insurance  trusts and
various  other types of trusts  created by or for  individuals,  businesses  and
charitable  and  religious  organizations.  As of December 31,  1996,  the Trust
Departments  of the  Banks  had  approximately  $1.6  billion  of  assets  under
management,  of which $1.0 billion were corporate accounts and $0.6 billion were
personal, employee benefit, estate and other trust accounts.

OPERATING EFFICIENCY STRATEGY:

     The  primary  focus of the  Company's  operating  strategy  is to  increase
operating income and to reduce operating expense.  Beginning in January of 1988,
management  has taken  steps to  improve  operating  efficiencies.  As a result,
employees at Hancock Bank MS have been reduced from .78 per $1 million in assets
in February 1988 to .59 as of December 31, 1996. Since its acquisition in August
1990,  Hancock  Bank LA  employees  have been reduced from .97 per $1 million of
assets to .50 as of  December  31,  1996.  Management  annually  establishes  an
employee to asset goal for each Bank.  The Banks also have set an internal  long
range goal of at least  covering  total salary and benefit  costs by fee income.
The ratio of fee income to total  salary and  benefit  costs is $.56 to $1.00 at
Hancock  Bank MS.  Hancock  Bank LA has a higher level of fee income and through
December 31, 1996, has achieved a ratio of $.86 to $1.00.

OTHER ACTIVITIES:

     Hancock  Bank MS has seven  subsidiaries  through  which it  engages in the
following activities:  providing consumer financing services;  mortgage lending;
owning,  managing and  maintaining  certain  real  property;  providing  general
insurance agency services; holding investment securities;  marketing credit life
insurance;  and providing discount investment brokerage services.  The income of
these  subsidiaries  generally accounts for less than 10% of the Company's total
annual income.

    During 1994, the Company began offering  alternative  investments  through a
third party  vendor.  The  Investment  Center is now  located in several  branch
locations in Mississippi  and Louisiana to accommodate  the investment  needs of
customers whose needs fall outside the traditional commercial bank product line.

     Hancock  Bank MS also  owns  approximately  3,700  acres of  timberland  in
Hancock County,  Mississippi,  most of which was acquired through foreclosure in
the 1930's.  Timber sales and oil and gas leases on this acreage  generate  less
than 1% of the Company's annual income.

COMPETITION:

     The  deregulation of the financial  services  industry,  the elimination of
many  previous   distinctions  between  commercial  banks  and  other  financial
institutions and legislation enacted in Mississippi,  Louisiana and other states
allowing  state-wide  branching,   multi-bank  holding  companies  and  regional
interstate banking has created a highly  competitive  environment for commercial
banking in the Company's market area. The principal  competitive  factors in the
markets for deposits and loans are interest rates paid and charged.  The Company
also competes through the efficiency, quality, range of services and products it
provides, convenience of office and ATM locations and office hours.

    In attracting deposits and in its lending  activities,  the Company competes
generally with other  commercial  banks,  savings  associations,  credit unions,
mortgage banking firms, consumer finance companies,  securities brokerage firms,
mutual funds,  insurance  companies and other  financial  institutions.  Many of
these institutions have greater available resources than the Company.


                    SUPERVISION AND REGULATION

BANK HOLDING COMPANY REGULATION

GENERAL:

    The Company is subject to extensive  regulation by the Board of Governors of
the Federal Reserve System (the "Federal  Reserve") pursuant to the Bank Holding
Company Act of 1956, as amended (the "Bank Holding  Company  Act").  The Company
also is required to file certain  reports with,  and  otherwise  comply with the
rules  and  regulations   of,  the  Securities  and  Exchange   Commission  (the
"Commission") under federal securities laws.

FEDERAL REGULATION:

     The Bank Holding Company Act generally  prohibits the Company from engaging
in  activities  other  than  banking,  managing  or  controlling  banks or other
permissible subsidiaries.  Acquiring or obtaining control of any company engaged
in activities other than those  activities  determined by the Federal Reserve to
be so closely related to banking,  managing or controlling banks as to be proper
incident  thereto  is also  prohibited.  In  determining  whether  a  particular
activity is permissible,  the Federal Reserve  considers whether the performance
of the activity  can  reasonably  be expected to produce  benefits to the public
that  outweigh  possible  adverse  effects.  For example:  making,  acquiring or
servicing loans;  leasing personal  property;  providing  certain  investment or
financial advice;  performing certain data processing services;  acting as agent
or broker in selling credit life  insurance,  and performing  certain  insurance
underwriting  activities  have all been determined by regulations of the Federal
Reserve to be  permissible  activities.  The Bank  Holding  Company Act does not
place  territorial  limitations on permissible  bank-related  activities of bank
holding companies.  Despite prior approval, however, the Federal Reserve has the
power to order a holding  company or its  subsidiaries to terminate any activity
or its control of any subsidiary  when it has  reasonable  cause to believe that
continuation  of such  activity  or control  of such  subsidiary  constitutes  a
serious  risk to the  financial  safety,  soundness  or  stability  of any  bank
subsidiary of that holding company.

     The Bank Holding  Company Act requires every bank holding company to obtain
the prior approval of the Federal Reserve:  (1) before it may acquire  ownership
or control of any voting  shares of any bank if,  after such  acquisition,  such
bank holding  company  will own or control more than 5% of the voting  shares of
such  bank,  (2)  before  it or any of its  subsidiaries  other  than a bank may
acquire  all of the assets of a bank,  or (3) before it may merge with any other
bank holding company. In reviewing a proposed  acquisition,  the Federal Reserve
considers financial, managerial and competitive aspects. The future prospects of
the companies and banks concerned and the convenience and needs of the community
to be served must also be  considered.  The  Federal  Reserve  also  reviews the
indebtedness  to be incurred by a bank holding  company in  connection  with the
proposed  acquisition  to ensure  that the  holding  company  can  service  such
indebtedness without adversely affecting the capital requirements of the holding
company or its subsidiaries.  The Bank Holding Company Act further requires that
consummation  of approved  acquisitions  or mergers  must be delayed at least 30
days  following  the date of approval.  During such 30-day  period,  complaining
parties may obtain a review of the Federal Reserve's order granting its approval
by  filing  a  petition  in the  appropriate  United  States  Court  of  Appeals
petitioning that the order be set aside.

     The Federal Reserve has adopted capital adequacy  guidelines for use in its
examination and regulation of bank holding companies.  The regulatory capital of
a bank holding company under applicable  federal capital adequacy  guidelines is
particularly  important in the Federal  Reserve's  evaluation  of a bank holding
company and any applications by the bank holding company to the Federal Reserve.
If  regulatory  capital  falls below minimum  guideline  levels,  a bank holding
company or bank may be denied approval to acquire or establish  additional banks
or  non-bank  businesses  or to  open  additional  facilities.  In  addition,  a
financial institution's failure to meet minimum regulatory capital standards can
lead  to  other  penalties,   including  termination  of  deposit  insurance  or
appointment  of a conservator or receiver for the financial  institution.  There
are two measures of  regulatory  capital  presently  applicable  to bank holding
companies, (1) risk-based capital and (2) leverage capital ratios.

     The  Federal  Reserve  rates bank  holding  companies  by a  component  and
composite  1-5  rating  system.   This  system  is  designed  to  help  identify
institutions  which  require  special  attention.   Financial  institutions  are
assigned ratings based on evaluation and rating of their financial condition and
operations.   Components  reviewed  include  capital  adequacy,  asset  quality,
management  capability,  the quality and level of earnings,  and the adequacy of
liquidity.  Effective January 1, 1997, a sixth component was added to the rating
system Sensitivity to market risk. This component  addresses primarily the issue
of a bank's sensitivity to interest rate fluctuations.

    The leverage  ratios adopted by the Federal Reserve require all but the most
highly  rated bank holding  companies to maintain  Tier 1 Capital at 4% to 5% of
total assets. Certain bank holding companies having a composite 1 rating and not
experiencing or anticipating  significant growth may satisfy the Federal Reserve
guidelines by maintaining Tier 1 Capital of at least 3% of total assets.  Tier 1
Capital for bank holding  companies  includes:  stockholders'  equity,  minority
interest  in  equity  accounts  of  consolidated   subsidiaries  and  qualifying
perpetual  preferred stock. In addition,  Tier 1 Capital  excludes  goodwill and
other disallowed  intangibles.  The Company's leverage capital ratio at December
31, 1996, was 10.37%.

     The risk-based  capital  guidelines are designed to make regulatory capital
requirements more sensitive to differences in risk profiles among banks and bank
holding  companies,  to account for  off-balance  sheet exposure and to minimize
disincentives   for  holding  liquid  assets.   Under  the  risk-based   capital
guidelines,  assets are assigned to one of four risk categories; 0%, 20% 50% and
100%.  As an  example,  U.S.  Treasury  securities  are  assigned to the 0% risk
category while most  categories of loans are assigned to the 100% risk category.
A two-step process determines the risk weight of off-balance sheet items such as
standby letters of credit.  First,  the amount of the off-balance  sheet item is
multiplied  by a credit  conversion  factor of either 0%, 20%, 50% or 100%.  The
result is then  assigned to one of the four risk  categories.  At  December  31,
1996, the Company's off-balance sheet items aggregated $253.2 million;  however,
after the credit  conversion  these items  represented  $19.1 million of balance
sheet equivalents.

     The primary  component of  risk-based  capital is Tier 1 Capital,  which is
essentially  equal to common  stockholders'  equity,  plus a certain  portion of
perpetual  preferred  stock.  Tier 2 Capital,  which  consists  primarily of the
excess of any  perpetual  preferred  stock,  mandatory  convertible  securities,
subordinated debt and general reserves for loan losses, is a secondary component
of risk-based  capital.  The risk-weighted asset base is equal to the sum of the
aggregate  dollar  values of assets  and  off-balance  sheet  items in each risk
category,  multiplied by the weight assigned to that category. A ratio of Tier 1
Capital  to  risk-weighted  assets  of at least 4% and a ratio of Total  Capital
(Tier 1 and Tier 2) to risk-weighted assets of at least 8% must be maintained by
bank holding  companies.  At December 31, 1996,  the Company's  Tier 1 and Total
Capital ratios were 18.03% and 19.02%, respectively.

    The prior  approval  of the  Federal  Reserve  must be  obtained  before the
Company may acquire  substantially  all the assets of any bank,  or ownership or
control of any voting shares of any bank, if, after such  acquisition,  it would
own or control,  directly or  indirectly,  more than 5% of the voting  shares of
such bank. In no case,  however,  may the Federal Reserve approve an acquisition
of any bank located outside  Mississippi unless such acquisition is specifically
authorized by the laws of the state in which the bank to be acquired is located.
The  banking  laws  of  Mississippi   presently  permit   out-of-state   banking
organizations  to  acquire  Mississippi  banking  organizations,   provided  the
out-of-state  banking  organization's  home state grants  similar  privileges to
banking  organizations in Mississippi.  This reciprocity privilege is restricted
to banking  organizations  in specified  geographic  regions that  encompass the
states of Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi,
Missouri,  North Carolina, South Carolina,  Tennessee,  Texas, Virginia and West
Virginia.  In  addition,  Mississippi  banking  organizations  are  permitted to
acquire certain out-of-state financial  institutions.  A bank holding company is
additionally  prohibited from engaging in non-banking  activities,  or acquiring
direct or indirect  control of more than 5% of the voting  shares of any company
engaged in non-banking activities.

    With the passage of The Interstate  Banking and Branching  Efficiency Act of
1994, adequately capitalized and managed bank holding companies are permitted to
acquire control of banks in any state,  subject to federal regulatory  approval,
without  regard to whether such a  transaction  is prohibited by the laws of any
state.  Beginning June 1, 1997,  federal  banking  regulators may approve merger
transactions involving banks located in different states, without regard to laws
of any state  prohibiting  such  transactions;  except that,  mergers may not be
approved  with  respect to banks  located in states  that,  before June 1, 1997,
enacted  legislation  prohibiting  mergers  by banks  located in such state with
out-of-state institutions. Federal banking regulators may permit an out-of-state
bank to open new branches in another state if such state has enacted legislation
permitting  interstate  branching.  The legislation further provides that a bank
holding company may not, following an interstate acquisition,  control more than
10% of  nationwide  insured  deposits or 30% of deposits in the relevant  state.
States have the right to adopt  legislation  to lower the 30% limit.  Additional
provisions   require  that  interstate   activities  conform  to  the  Community
Reinvestment Act.

    The Company is required to give the Federal  Reserve prior written notice of
any purchase or redemption  of its  outstanding  equity  securities if the gross
consideration  for the  purchase  or  redemption,  when  combined  with  the net
consideration paid for all such purchases or redemptions during the preceding 12
months,  is equal to 10% or more of the Company's  consolidated  net worth.  The
Federal  Reserve may  disapprove  such a transaction  if it determines  that the
proposal  constitutes  an unsafe or unsound  practice,  would  violate  any law,
regulation,  Federal Reserve order or directive or any condition  imposed by, or
written agreement with, the Federal Reserve.

    In November 1985, the Federal Reserve  adopted its Policy  Statement on Cash
Dividends  Not Fully Covered by Earnings  (the "Policy  Statement").  The Policy
Statement sets forth various guidelines that the Federal Reserve believes that a
bank holding  company  should follow in  establishing  its dividend  policy.  In
general,  the Federal  Reserve  stated that bank  holding  companies  should pay
dividends only out of current earnings. It also stated that dividends should not
be paid unless the prospective rate of earnings retention by the holding company
appears  consistent with its capital needs,  asset quality and overall financial
condition.

     The activities of the Company are also  restricted by the provisions of the
Glass-Steagall  Act of 1933 (the  "Act").  The Act  prohibits  the Company  from
owning subsidiaries engaged principally in the issue, floatation,  underwriting,
public sale or  distribution  of  securities.  Regulators  and  legislators  are
currently reviewing the interpretation,  scope and application of the provisions
of the Act. The outcome of the current examination and the effect of the outcome
on the  ability  of bank  holding  companies  to  engage in  securities  related
activities cannot be predicted.

     The Company is a legal entity  separate and distinct from the Banks.  There
are various  restrictions  that limit the  ability of the Banks to finance,  pay
dividends  or  otherwise  supply  funds to the Company or other  affiliates.  In
addition,   subsidiary  banks  of  holding  companies  are  subject  to  certain
restrictions  on any  extension of credit to the bank holding  company or any of
its subsidiaries, on investments in the stock or other securities thereof and on
the taking of such stock or securities as collateral  for loans to any borrower.
Further,  a bank  holding  company  and its  subsidiaries  are  prohibited  from
engaging in certain tie-in arrangements in connection with extensions of credit,
or leases or sales of property or furnishing of services.

BANK REGULATION:

    The  operations  of the Banks are  subject  to state  and  federal  statutes
applicable to state banks and national banks, respectively,  and the regulations
of the  Federal  Reserve,  the FDIC and the  Office  of the  Comptroller  of the
Currency ("OCC").  Such statutes and regulations  relate to, among other things,
required reserves, investments,  loans, mergers and consolidations,  issuance of
securities, payment of dividends, establishment of branches and other aspects of
the Banks' operations.

    Hancock Bank MS is subject to regulation  and periodic  examinations  by the
FDIC and the State of  Mississippi  Department of Banking and Consumer  Finance.
Hancock Bank LA is subject to regulation and periodic  examinations  by the FDIC
and the Office of Financial Institutions,  State of Louisiana.  These regulatory
authorities  examine  such  areas  as  reserves,  loan and  investment  quality,
management  policies,  procedures and practices and other aspects of operations.
These  examinations  are designed for the  protection of the Banks'  depositors,
rather than their stockholders.  In addition to these regular examinations,  the
Company  and the  Banks  must  furnish  periodic  reports  to  their  respective
regulatory  authorities  containing  a full  and  accurate  statement  of  their
affairs.

    As a result of the enactment of the Financial Institutions Reform, Recovery,
and Enforcement Act of 1989 ("FIRREA"),  a financial  institution insured by the
FDIC can be held liable for any losses incurred by, or reasonably expected to be
incurred  by,  the  FDIC in  connection  with  (1)  the  default  of a  commonly
controlled  FDIC-insured financial institution or (2) any assistance provided by
the FDIC to a commonly controlled financial institution in danger of default.

    The Banks  are  members  of the FDIC,  and their  deposits  are  insured  as
provided by law by the Bank  Insurance  Fund ("BIF").  On December 19, 1991, the
Federal  Deposit  Insurance  Corporation  Improvement Act of 1991 ("FDICIA") was
enacted. The Federal Deposit Insurance Act, as amended by Section 302 of FDICIA,
calls  for   risk-related   deposit   insurance   assessment   rates.  The  risk
classification of an institution will determine its deposit  insurance  premium.
Assignment to one of three  capital  groups,  coupled with  assignment to one of
three supervisory sub-groups,  determines which of the nine risk classifications
is appropriate for an institution.

    Effective  in the first  quarter of 1996,  the FDIC lowered  banks'  deposit
insurance premiums from 4 to 31 cents per hundred dollars in insured deposits to
a rate of 0 to 27 cents. The Banks have received a risk classification of 1A for
assessment  purposes.  Total  assessments  paid  to the  FDIC  amounted  to $285
thousand.  The Banks paid BIF premiums of 0 cents per hundred dollars of insured
deposits  during 1996.  The decrease in the 1996 rates  resulted in $1.9 million
FDIC premium  reductions  over the 1995 level of $2.2 million.  Premiums for the
first and second  quarters of 1997 have remained 0 cents per hundred  dollars of
insured  deposits.  Premiums  on OAKAR  deposits  from the 1991  acquisition  of
Peoples Federal Savings  Association  totalled $86 thousand.  In addition to the
normal premiums paid on OAKAR deposits,  a one-time  assessment of $191 thousand
was paid.

    In  general,   FDICIA   subjects   banks  and  bank  holding   companies  to
significantly  increased  regulation  and  supervision.   FDICIA  increased  the
borrowing  authority  of the FDIC in order to  recapitalize  the Bank  Insurance
Fund,  and the future  borrowings  are to be repaid by increased  assessments on
FDIC  member  banks.  Other  significant  provisions  of  FDICIA  require  a new
regulatory  emphasis linking  supervision to bank capital levels.  Also, federal
banking regulators are required to take prompt regulatory action with respect to
depository  institutions  that fall below specified  capital levels and to draft
non-capital regulatory measures to assure bank safety.

    FDICIA contains a "prompt  corrective  action"  section  intended to resolve
problem  institutions  at the  least  possible  long-term  cost  to the  deposit
insurance  funds.  Pursuant to this section,  the federal  banking  agencies are
required to  prescribe a leverage  limit and a  risk-based  capital  requirement
indicating levels at which institutions will be deemed to be "well capitalized,"
"adequately capitalized,"  "undercapitalized,"  "significantly undercapitalized"
and "critically  undercapitalized." In the case of a depository institution that
is "critically  undercapitalized"  (a term defined to include institutions which
still have positive net worth),  the federal  banking  regulators  are generally
required to appoint a conservator or receiver.

    FDICIA   further   requires   regulators  to  perform  annual  on-site  bank
examinations,   places  limits  on  real  estate   lending  and  tightens  audit
requirements.  The new  legislation  eliminated the "too big to fail"  doctrine,
which protects  uninsured  deposits of large banks, and restricts the ability of
undercapitalized  banks to obtain  extended loans from the Federal Reserve Board
discount  window.  FDICIA also imposes new disclosure  requirements  relating to
fees charged and interest  paid on checking  and deposit  accounts.  Most of the
significant changes brought about by FDICIA required new regulations.

    In addition to regulating capital, the FDIC and the OCC have broad authority
to  prevent  the  development  or  continuance  of  unsafe  or  unsound  banking
practices. Pursuant to this authority, the FDIC and OCC have adopted regulations
that restrict preferential loans and loan amounts to "affiliates" and "insiders"
of banks,  require banks to keep information on loans to major  stockholders and
executive  officers  and bar certain  director  and officer  interlocks  between
financial  institutions.  The  FDIC  is  also  authorized  to  approve  mergers,
consolidations and assumption of deposit liability  transactions between insured
banks and between  insured banks and uninsured  banks or institutions to prevent
capital  or  surplus  diminution  in  such  transactions  where  the  resulting,
continuing or assumed bank is an insured nonmember state bank, like Hancock Bank
MS and Hancock Bank LA.

    Although  the  Hancock  Bank MS and  Hancock  Bank LA are not members of the
Federal Reserve System,  they are subject to Federal  Reserve  regulations  that
require the Banks to maintain reserves against  transaction  accounts (primarily
checking accounts), money market deposit accounts and nonpersonal time deposits.
Because reserves generally must be maintained in cash or in  noninterest-bearing
accounts,  the effect of the reserve  requirements  is to  increase  the cost of
funds for the Banks.  The Federal  Reserve  regulations  currently  require that
reserves be maintained  against net transaction  accounts in the amount of 3% of
the  aggregate of such accounts up to $47,700  million,  or, if the aggregate of
such accounts exceeds $47,700  million,  $1.302 million plus 10% of the total in
excess of $47,700  million.  This  regulation  is subject to an  exemption  from
reserve  requirements  on a  limited  amount  of  an  institution's  transaction
accounts.

    The foregoing is a brief summary of certain statutes,  rules and regulations
affecting  the Company  and the Banks.  It is not  intended to be an  exhaustive
discussion  of  all  the  statutes  and  regulations  having  an  impact  on the
operations of such entities.

EFFECT OF GOVERNMENTAL POLICIES:

    The  difference  between  the  interest  rate  paid on  deposits  and  other
borrowings and the interest rate received on loans and securities  will comprise
most of a bank's earnings. Due to recent deregulation of the industry,  however,
the banking business is becoming increasingly dependent on the generation of fee
and service charge revenue.

    The earnings and growth of a bank will be affected by both general  economic
conditions  and the monetary and fiscal policy of the United  States  Government
and its agencies,  particularly  the Federal  Reserve.  The Federal Reserve sets
national monetary policy such as seeking to curb inflation and combat recession.
This is accomplished by its open-market  operations in United States  Government
securities,  adjustments in the amount of reserves that  financial  institutions
are required to maintain and adjustments to the discount rates on borrowings and
target rates for federal funds transactions.  The actions of the Federal Reserve
in these areas influence the growth of bank loans,  investments and deposits and
also affect  interest rates on loans and deposits.  The nature and timing of any
future changes in monetary  policies and their  potential  impact on the Company
cannot be predicted.





                     STATISTICAL INFORMATION

    The  following  tables  and  other  material  present  certain   statistical
information regarding the Company. This information is not audited and should be
read in conjunction with the Company's consolidated financial statements and the
accompanying notes.

   DISTRIBUTION OF ASSETS, LIABILITIES AND STOCKHOLDER'S EQUITY

               AND INTEREST RATES AND DIFFERENTIALS


    Net interest  income,  the difference  between  interest income and interest
expense, is the most significant  component of the Banks earnings.  For internal
analytical  purposes,  management  adjusts  net  interest  income to a  "taxable
equivalent"  basis using a 35% federal tax rate on tax exempt  items  (primarily
interest on municipal securities and loans).

    Another significant  statistic in the analysis of net interest income is the
effective  interest  differential,  which is the difference  between the average
rate of interest  earned on earning  assets and the effective  rate paid for all
funds,  noninterest-bearing as well as interest-bearing.  Since a portion of the
Bank's deposits do not bear interest, such as demand deposits, the rate paid for
all funds is lower than the rate on interest-bearing liabilities alone. The rate
differential for the years 1996 and 1995 was 5.10%.

    Recognizing  the  importance  of interest  differential  to total  earnings,
management  places great  emphasis on managing  interest rate spreads.  Although
interest  differential  is affected by  national,  regional,  and area  economic
conditions,  including  the level of loan demand and interest  rates,  there are
significant opportunities to influence interest differential through appropriate
loan and investment  policies.  These policies are designed to maximize interest
differential  while maintaining  sufficient  liquidity and availability of funds
for purposes of meeting  existing  commitments  and for  investment in loans and
other investment opportunities that may arise.

    The following  table shows interest  income on  interest-earning  assets and
related  average  yields  earned  and  interest   expense  on   interest-bearing
liabilities and related average rates paid for the periods indicated:










































                                         COMPARATIVE AVERAGE BALANCES - YIELDS AND RATES
                                         -----------------------------------------------
                                                               YEARS ENDED DECEMBER 31,
                 --------------------------------------------------------------------------------------------------
                                1996                          1995                            1994
                 ---------------------------------  ------------------------------ --------------------------------
                             Interest     Average             Interest   Average               Interest     Average
                 Average     Income or    Yield or  Average   Income or  Yield      Average    Income or    Yield
                 Balance     Expense      Rate      Balance   Expense    or Rate    Balance    Expense      or Rate
                                           (%)                            (%)                                 (%)

- -------------------------------------------------------------------------------------------------------------------
                                                      (Amounts in thousands)
                                                                                   



ASSETS
Interest-earning
  assets:
 Investment
  securities:
  U.S. Treasury  $221,120    $13,567       6.14%   $257,228    $14,568     5.66%    $316,232     $17,168      5.43%
  U.S. government
   obligations    449,687     34,886       7.76%    493,315     33,726     6.84%     423,555      24,772      5.85%
  Municipal
    obligations    60,690      5,451       8.98%     57,001      5,426     9.52%      48,194       4,912     10.19%
  Other
   securities     171,889      6,780       3.94%     87,606      6,231     7.11%      75,956       4,713      6.20%
 Federal funds
   sold &
   securities
   purchased
   Under agreements
   to resell      106,316      5,580       5.25%     99,559      5,820     5.85%      89,341       3,832      4.29%

 Interest-bearing
  time deposits
  with other
  banks             1,543         87       5.64%        500         31     6.20%         725          38      5.24%
 Net loans
   (2)(3)       1,083,165    107,079       9.89%  1,000,907     98,029     9.79%     906,342      82,967      9.15%
  Total
   interest-    --------------------------------------------------------------------------------------------------
   earning
   assets/
   interest
   income (1)   2,094,410    173,430       8.28%  1,996,116    163,831     8.21%   1,860,345     138,402      7.44%
 Less: Reserve
  for loan
  losses          (17,670)                   ---    (16,532)                 ---     (15,251)                   ---

Noninterest-
  earning assets:
 Cash and due
  from banks      121,157                    ---    104,854                  ---     112,931                    ---
 Property and
  equipment        37,185                    ---     37,786                  ---      34,815                    ---
 Other assets      50,795                    ---     93,302                  ---      50,435                   ---

- ------------------------------------------------------------------------------------------------------
  Total assets $2,285,877   $173,430       7.58% $2,215,526   $163,831     7.39%  $2,043,275    $138,402      6.77%
                =====================================================================================================
LIABILITIES AND
 STOCKHOLDERS'
  EQUITY
Interest-bearing
  liabilities:
 Deposits:
  Savings, NOW
   and money
    market     $  694,017     19,001       2.74% $  739,091   $ 20,515     2.78%  $  755,888    $ 20,703      2.74%
  Time            778,602     41,624       5.35%    717,064     37,097     5.17%     657,587      27,490      4.18%
 Federal funds
   purchased       11,425        549       4.80%     15,284        863     5.65%      18,622         754      4.05%
 Securities sold
   under
   agreements to
   repurchase      79,411      3,465       4.36%     53,924      2,219     4.12%      24,710         718      2.91%
 Long-term bonds    1,795        158       8.80%      2,799        203     7.25%       3,656         256      7.00%
 Capital notes                     7        ---         ---        265     0.00%       1,571          76      4.84%
                  -----------------------------------------------------------------------------------------------------
  Total interest-
   bearing
    liabilities/
    interest
    expense     1,565,250     64,804       4.14%  1,528,162     61,162     4.00%   1,462,034      49,997      3.42%

Noninterest-
  bearing
  liabilities:
 Demand deposits  472,909        ---         ---    439,495        ---       ---     393,120         ---        ---
 Other
  liabilities      17,667        ---         ---     32,135        ---       ---      13,183         ---        ---
 Stockholders'
  equity          230,051        ---         ---    215,734        ---       ---     174,938         ---        ---
                  -----------------------------------------------------------------------------------------------------
  Total
   liabilities &
   stockholders'
   equity      $2,285,877   $ 64,804       2.83% $2,215,526   $ 61,162     2.76%  $2,043,275    $ 49,997      2.45%
               ======================================================================================================
Interest-earning
  assets       $2,094,410                        $1,996,116                       $1,860,345
Interest-bearing
  liabilities   1,565,250                         1,528,162                        1,462,034
Interest income             $173,430                          $163,831                          $138,402
Interest expense              64,804                            61,162                            49,997
                            --------                          --------                          --------
Interest income/
  interest-
  earning assets                           8.28%                           8.21%                              7.44%
Interest
  expense/interest-
  bearing liabilities                      4.14%                           4.00%                              3.42%
Interest spread                             4.14%                           4.21%                              4.02%
Net interest income         $108,626                          $102,669                          $ 88,405
                            ========                          ========                          ========
Net interest margin                         5.19%                           5.13%                              4.75%

- ----------



































(1)   Includes tax equivalent  adjustments  to interest  income of $1.9 million,
      $2.3 million, and $2.1 million in 1996, 1995 and 1994, respectively, using
      an effective tax rate of 35%.

(2)   Interest  income  includes  fees on loans of $4.5  million  in 1996,  $4.1
      million in 1995 and $3.2 million in 1994.

(3)   Includes nonaccrual loans.  See "Nonperforming Assets."


    The following table sets forth, for the periods indicated,  a summary of the
changes in interest income on  interest-earning  assets and interest  expense on
interest-bearing  liabilities relating to rate and volume variances.  Nonaccrual
loans are  included  in average  amounts of loans and do not bear  interest  for
purposes of the presentation.  Changes that are not solely due to volume or rate
are allocated to volume.




































                                                        ANALYSIS OF CHANGES IN NET INTEREST INCOME
                                                        ------------------------------------------
                                                                   YEARS ENDED DECEMBER 31,
                                                        --------------------------------------------------
                                        1996                          1995                                  1994
                                 ---------------------------   ------------------------------   ------------------------
                                  VOLUME   RATE      TOTAL     VOLUME     RATE      TOTAL       VOLUME     RATE    TOTAL
                                 ---------------------------   ------------------------------   ------------------------
                                                       (Amounts in thousands)

                                                                                      

INTEREST INCOME Investment securities:
 U.S. Treasury                 $(2,044) $ 1,043   $(1,001)  $( 3,327)    $   727  $( 2,600)     $ 1,301 $(  994)$   307
 U.S. government obligations    (2,984)   4,144     1,160      4,761       4,193     8,954        1,528  (1,630) (  102)
 Municipal obligations (1)         351   (  326)       25        837     (   323)      514          463   ( 751) (  288)
 Other securities                5,992   (5,443)      549        827         691     1,518       (  602)    540  (   62)
 Federal funds sold & securities
 purchased under agreements
 to resell                         395   (  635)   (  240)       594       1,394      1,988      (1,536)  1,765     229
 Interest bearing time deposits
 with other banks                   65   (    9)       56    (    14)         7     (     7)     (   19)     12  (    7)
 Net Loans                       8,053      997     9,050      9,261      5,801      15,062        5,459 (3,136)  2,323
                               -----------------------------------------------------------------------------------------
 Total                           9,828   (  229)    9,599     12,939     12,490      25,429        6,594 (4,194)  2,400
                               -----------------------------------------------------------------------------------------
INTEREST EXPENSE
 Deposits:
 Savings, NOW and money
 market                         (1,253)  (  261)   (1,514)   (   490)       302     (   188)         978     359  1,337
 Time                            3,181    1,346     4,527      3,097      6,510       9,607        ( 212)   133 (   79)
 Federal funds purchased        (  218)  (   96)   (  314)   (   189)       298         109           24     193     217
 Securities sold under
 agreements to repurchase        1,050      196     1,246      1,202        299       1,501           63    171     234
 Long-term bonds                (   73)      28    (   45)   (    62)         9     (    53)      (   69)(   25) (   94)
 Capital notes                  (  258)     ---    (  258)       265    (    76)        189           12 (   26) (   14)
                         -----------------------------------------------------------------------------------------------
 Total                           2,429    1,213     3,642      3,823      7,342      11,165          796    805   1,601
                           ---------------------------------------------------------------------------------------------
Increase (decrease) in
  net interest income          $ 7,399  $(1,442)  $ 5,957   $  9,116   $  5,148    $ 14,264      $ 5,798 $(4,999) $  799
                           =============================================================================================


- ----------


























(1)  Yields on tax-exempt  investments  have been  adjusted to a tax  equivalent
     basis utilizing a 35% effective tax rate.

(2)  Interest  earned  includes  fees on loans  of $4.5  million  in 1996,  $4.1
     million in 1995 and $3.2 million in 1994.



RATE SENSITIVITY:

    To control interest rate risk,  management  regularly monitors the volume of
interest  sensitive  assets compared with interest  sensitive  liabilities  over
specific time  intervals.  The  Company's  interest  rate  management  policy is
designed to produce a stable net  interest  margin in periods of  interest  rate
fluctuations.  Interest  sensitive  assets  and  liabilities  are those that are
subject to maturity or repricing within a given time period.  Interest rate risk
is  monitored,  quantified  and  managed  to  produce  a 5% or  less  impact  on
short-term earnings.

    The  interest  sensitivity  gap is the  difference  between  total  interest
sensitive  assets and liabilities in a given time period.  At December 31, 1996,
the Company's  cumulative interest  sensitivity gap in the one year interval was
(21.75%) as compared to a cumulative  interest  sensitivity  gap in the one year
interval of (18.44%) at December  31,  1995.  The  percentage  reflects a higher
level of interest  sensitive  liabilities than assets repricing within one year.
Generally, when rate sensitive liabilities exceed rate sensitive assets, the net
interest  margin  is  expected  to be  positively  affected  during  periods  of
decreasing  interest rates and negatively  affected during periods of increasing
rates.

    The following  tables set forth the Company's  interest rate sensitivity gap
at December 31, 1996 and December 31, 1995:



















              ANALYSIS OF INTEREST SENSITIVITY AT DECEMBER 31, 1996
                                  -----------------------------------------------------
                                   AFTER THREE
                                          WITHIN       THROUGH        ONE       AFTER FIVE
                                          THREE         TWELVE      THROUGH      YEARS AND
                                          MONTHS        MONTHS     FIVE YEARS   INSENSITIVE      TOTAL
                                  --------------------------------------------------------------------------
                                                           (Amounts in thousands)
                                                                                

Net loans                               $ 302,553     $ 107,128     $ 531,015    $ 233,271     $1,173,967
Securities and time deposits              119,629        94,242       225,752      464,914        904,537
Federal funds                              12,000            --            --           --         12,000
                                  --------------------------------------------------------------------------
Total earning assets                    $ 434,182     $ 201,370     $ 756,767    $ 698,185     $2,090,504
                                 ===========================================================================

                                            20.77%         9.64%        36.20%       33.39%        100.00%

Interest bearing deposits, excluding
  CDs greater than $100,000            $  542,277     $ 285,565     $ 440,733    $   3,339     $1,271,914
CDs greater than $100,000                  97,686        75,521        48,491           --        221,698
Short-term borrowings                      87,609            --            --           --         87,609
Other borrowings                              500         1,050            --           --          1,550
                                  --------------------------------------------------------------------------
Total interest-bearing funds              728,072       362,136       489,224        3,339      1,582,771
Interest-free funds                            --            --            --      507,733        507,733
                                  --------------------------------------------------------------------------
Funds supporting earning assets         $ 728,072     $ 362,136     $ 489,224    $ 511,072     $2,090,504
                                  ==========================================================================

                                            34.82%        17.33%        23.40%       24.45%        100.00%

Interest sensitivity gap                $(293,890)    $(160,766)    $ 267,543    $ 187,113             --
Cumulative gap                          $(293,890)    $(454,656)    $(187,113)          --             --
Percent of total earning assets            (14.06%)      (21.75%)       (8.95%)          --            --







              ANALYSIS OF INTEREST SENSITIVITY AT DECEMBER 31, 1995
                                  -----------------------------------------------------
                                   AFTER THREE
                                          WITHIN       THROUGH        ONE       AFTER FIVE
                                          THREE         TWELVE      THROUGH      YEARS AND
                                          MONTHS        MONTHS     FIVE YEARS   INSENSITIVE      TOTAL
                                        -------------------------------------------------------------------
                                                           (Amounts in thousands)
                                                                                

Net loans                               $ 281,636     $ 103,346     $ 429,298    $ 220,697     $1,034,977
Securities and time deposits              181,199       137,057       219,763      311,837        849,856
Federal funds                             153,725            --            --           --        153,725
                                        -------------------------------------------------------------------
Total earning assets                    $ 616,560     $ 240,403     $ 649,061    $ 532,534     $2,038,558
                                        ===================================================================
                                            30.25%        11.79%        31.84%       26.12%        100.00%

Interest bearing deposits, excluding
  CDs greater than $100,000            $  566,967     $ 443,939     $ 234,772    $      15     $1,245,693
CDs greater than $100,000                  73,320        79,031        61,191           --        213,542
Short-term borrowings                      66,585            --            --           --         66,585
Other borrowings                            1,045         1,970         2,100           --          5,115
Total interest-bearing funds              707,917       524,940       298,063           15      1,530,935
                                        -------------------------------------------------------------------
Interest-free funds                            --            --            --      507,623        507,623
                                        -------------------------------------------------------------------
Funds supporting earning assets         $ 707,917     $ 524,940     $ 298,063    $ 507,638     $2,038,558
                                        ===================================================================
                                            34.73%        25.75%        14.62%       24.90%        100.00%

Interest sensitivity gap                $ (91,357)    $(284,537)    $ 350,998    $  24,896             --
Cumulative gap                          $ (91,357)    $(375,894)    $ (24,896)          --             --
Percent of total earning assets             (4.48%)      (18.44%)       (1.22%)         --             --






INCOME TAXES:

  The Company had income tax expense of $15.2  million and $13.1 million for the
years ended December 31, 1996 and 1995, respectively.  This represents effective
tax rates of 32.4% and 32.6% for December 31, 1996 and 1995, respectively.

PERFORMANCE AND EQUITY RATIOS:

  The following table sets forth, for the periods  indicated,  the percentage of
net income to average assets and average stockholders' equity, the percentage of
common stock dividends to net income and the percentage of average stockholders'
equity to average assets.

                                        YEARS ENDED DECEMBER 31,
                                       --------------------------
                                         1996    1995    1994
                                       -------------------------
Return on average assets (%)             1.38    1.22    1.13
Return on average stockholders'
   equity (%)                           13.74   12.50   13.22
Dividend payout ratio (%)               28.90   31.45   32.21
Average stockholders' equity to
   average assets (%)                   10.06    9.74    8.56

SECURITIES PORTFOLIO:

  The Company  generally  purchases  securities  to be held to maturity,  with a
maturity  schedule  that  provides  ample  liquidity.  Securities  classified as
held-to-maturity  are carried at amortized  cost.  Certain  securities have been
classified as  available-for-sale  based on management's  internal assessment of
the portfolio  considering  future liquidity,  earning  requirements and capital
position.  The Company increased its  available-for-sale  portfolio during 1995.
Generally,  securities with a market risk have been placed in this category. The
December 31, 1996 book value of the held-to-maturity  portfolio was $804 million
and the market value was $807 million. The available-for-sale  portfolio balance
was $98 million at December 31, 1996.

  The book values of securities  classified as available-for-sale as of December
31, 1996, 1995 and 1994, were as follows (in thousands):




                                                DECEMBER 31
                                      -------------------------------
                                         1996       1995        1994
                                      -------------------------------
U.S. Treasury securities              $    499   $  1,493   $      2
Other U.S. gov. obligations             53,802     61,470        659
Municipal obligations                      923        962        997
Other securities                           ---        544        ---
Mortgage-backed securities               5,373      5,140        ---
CMOs                                    33,038     34,695     19,385
Equity securities                        4,932      4,993        ---
                                      --------------------------------
                                      $ 98,567   $109,297   $ 20,382
                                      ================================

    The  book  value,  book  yield  and  market  value  of the  debt  securities
classified as available-for-sale as of December 31, 1996, by estimated maturity,
were as follows (in thousands):

                            BOOK VALUE  YIELD (%)  MARKET VALUE
                           -------------------------------------
Due in one year or less    $  4,029     6.40         $ 3,939
Due after one year through
  five years                 17,403     6.56          17,149
Due after five years through
  ten years                  15,908     6.60          15,753
Due after ten years          56,295     6.57          55,822
                           -------------------------------------
                           $ 93,635     6.57         $92,663
                           =====================================

    The  book   value  and   market   values   of   securities   classified   as
held-to-maturity  as of  December  31,  1996,  1995 and 1994 were as follows (in
thousands):


                                               DECEMBER 31
                                     --------------------------------
                                        1996       1995       1994
                                     --------------------------------
U.S. Treasury securities              $175,171   $239,892   $280,578
Other U.S. gov. obligations            338,796    317,140    275,209
Municipal obligations                   66,367     56,961     58,224
Other securities                           ---     11,027     15,747
Mortgage-backed securities              87,991     50,427    129,028
CMOs                                   135,673     63,082     88,807
                                      --------------------------------
                                      $809,998   $738,529   $847,593
                                      ================================

    The book value, book yield and market value of the securities  classified as
held-to-maturity  as of December  31, 1996,  by  contractual  maturity,  were as
follows (in thousands):

                            BOOK VALUE  YIELD (%)  MARKET VALUE
                            -----------------------------------
Due in one year or less     $ 99,189     6.60       $ 99,328
Due after one year through
  five years                 227,023     6.64        227,834
Due after five years through
  ten years                  249,010     6.70        248,796
Due after ten years          228,776     6.64        230,752
                            ----------------------------------
                            $803,998     6.65       $806,710
                            ==================================

LOAN PORTFOLIO:

    The Banks' primary lending focus is to provide commercial, consumer and real
estate loans to consumers  and to small and middle  market  businesses  in their
respective  market areas.  Diversification  in the loan  portfolio is a means of
reducing the risks  associated  with  economic  fluctuations.  The Banks have no
concentrations  of  loans  to  particular  borrowers  or  loans  to any  foreign
entities.

    Loan underwriting standards and loan loss reserve maintenance further reduce
the impact of credit risk to the Company. Loans are underwritten on the basis of
cash flow capacity and collateral market value. Generally,  real estate mortgage
loans are made when the  borrower  produces  sufficient  cash flow  capacity and
equity in the property to offset historical market  devaluations.  The loan loss
reserve adequacy is tested monthly based on historical  losses through different
economic cycles and projected future losses specifically identified.

    The following table sets forth, for the periods  indicated,  the composition
of the loan portfolio of the Company:




















                                                                          LOAN PORTFOLIO

                                                                          DECEMBER 31,
                                                 ----------------------------------------------------------------------
                                                        1996        1995         1994       1993                1992
                                                 ----------------------------------------------------------------------
                                                            (Amounts in thousands)
                                                                                             

Real estate:
  Residential mortgages
   1-4 family                                      $  333,581  $  224,646    $  214,247 $  213,216          $  211,931
  Residential mortgages
   multifamily                                         12,769       9,674         7,302      7,124               7,804
  Home equity lines                                    13,000      11,825        11,740     13,147              12,873
  Construction and development                         71,057      41,602        35,719     24,234              18,454
  Nonresidential                                      168,203     127,027       112,957    119,094             111,504
Commercial, industrial and
  other                                               169,814     176,942       119,997    160,385             157,797
Consumer                                              372,951     409,608       397,879    366,401             297,401
Lease financing and depository
  institutions                                         16,095      13,811        10,074      6,673               6,079
Political subdivisions                                 12,142      14,394        12,806     11,668              12,791
Credit card                                            29,158      32,104        30,794     27,466              26,482
                              ---------------------------------------------------------------
                                                    1,198,770   1,061,633       953,515    949,408             863,116
  Less, unearned income                                24,806      26,656        27,850     26,396              22,393
                              ---------------------------------------------------------------
  Net loans                                        $1,173,967  $1,034,977    $  925,665 $  923,012          $  840,723
                              ===============================================================







    Prior to July 1991, a  correspondent  bank of Hancock Bank MS issued  credit
cards under the Bank's name to  customers  of Hancock  Bank MS and  retained the
outstanding  receivables.  In July 1991, Hancock Bank MS purchased, at par, from
its  correspondent  bank,  certain  credit  cards with  outstanding  balances of
approximately $7.8 million and simultaneously transferred, at par, the cards and
balances to Hancock  Bank LA. The  resulting  combined  consumer  and  corporate
credit card portfolio aggregated  approximately $11.5 million with approximately
17,700  cards  outstanding.  At December  31, 1996,  the  portfolio  balance had
increased  to  approximately  $20.8  million  with  approximately  37,000  cards
outstanding.

    The following table sets forth, for the periods  indicated,  the approximate
maturity by type of the loan portfolio of the Company:





































                                                       LOAN MATURITY SCHEDULE

                                       DECEMBER 31, 1996                            DECEMBER 31, 1995
                             ----------------------------------------    ------------------------------------------
                                        MATURITY RANGE                               MATURITY RANGE
                             ----------------------------------------    ------------------------------------------
                                      AFTER ONE                                    AFTER ONE
                             WITHIN    THROUGH   AFTER FIVE               WITHIN    THROUGH  AFTER FIVE
                            ONE YEAR  FIVE YEARS   YEARS      TOTAL      ONE YEAR  FIVE YEARS   YEARS      TOTAL
                             --------------------------------------------------------------------------------------
                                                          (Amounts in thousands)
                                                                                

Commercial, industrial and
  other                     $ 68,436   $ 77,960  $ 23,418  $  169,814    $ 70,958   $ 77,897  $ 28,087  $  176,942
Real estate - construction    44,714     18,994     7,349      71,057      20,227     14,685     6,690      41,602
All other loans              148,232    557,936   251,731     957,899     154,587    454,385   234,117     843,089
                            ---------------------------------------------------------------------------------------
Total loans                 $261,382   $654,891  $282,498  $1,198,770    $245,772   $546,967  $268,894  $1,061,633
                            =======================================================================================


    The  sensitivity  to interest  rate changes of that portion of the Company's
loan portfolio that matures after one year is shown below:


                       LOAN SENSITIVITY TO CHANGES IN INTEREST RATES

                                                     DECEMBER 31, DECEMBER 31,
                                                        1996         1995
                                                     -------------------------
                                                      (Amounts in thousands)
                                                             

Commercial, industrial, and real estate construction maturing after one year:
    Fixed rate                                        $188,476     $150,111
    Floating rate                                       80,793       80,298
Other loans maturing after one year:
    Fixed rate                                         594,593      559,592
    Floating rate                                       18,781       25,860
                                                      ----------------------
Total                                                 $882,643     $815,861
                                                       =====================


































 NONPERFORMING ASSETS:

    The following table sets forth nonperforming  assets by type for the periods
indicated, consisting of nonaccrual loans, restructured loans, real estate owned
and loans past due 90 days or more and still accruing:

















































                                                                     DECEMBER 31,

- -----------------------------------------------------------------------------------------------------------------------
                                   1996              1995                 1994              1993                 1992

- -----------------------------------------------------------------------------------------------------------------------
                                                                 (Amounts in thousands)
                                                                                                 

Nonaccrual loans:
  Real estate                   $   753             $ 2,406             $ 1,914             $ 1,888             $ 4,050
  Commercial, industrial
    and other                       169               1,144                 525               1,424                 399
  Consumer                        1,298               1,176               1,287               1,322               1,735
  Lease financing                   ---                 ---                 ---                 ---                  22
  Depository institutions           ---                 ---                 ---                 ---                 ---
  Political subdivisions            ---                 ---                 ---                 ---                 ---
Restructured loans                  685                 611                 614                 482                 194
                       -------------------------------------------------------------------------------------------
Total nonperforming
  loans                           2,905               5,337               4,340               5,116               6,400
Acquired real estate
  owned                             147                 140                 ---                 ---                 ---
Real estate owned                 1,728                 946               1,001               1,029               1,673
                       -------------------------------------------------------------------------------------------
Total nonperforming
  assets                        $ 4,780             $ 6,423             $ 5,341             $ 6,145             $ 8,073
                       ===========================================================================================
Loans 90+ days past
  due and still
  accruing                       $8,361             $ 4,089             $ 2,692             $ 4,338             $ 7,356
                       ===========================================================================================
Ratios (%):
  Nonperforming loans
   to net loans                    0.71                0.52                0.47                0.55                0.76
  Nonperforming assets
   to net loans and
   real estate owned               0.41                0.62                0.58                0.67                0.96
  Nonperforming loans
   to average net loans            0.77                0.53                0.48                0.60                0.80
  Reserve for loan
   losses to
   nonperforming loans           681.58              325.86              354.19              299.18              229.41


    The following  table sets forth,  for the periods  indicated,  the amount of
 interest that would have been  recorded on  nonaccrual  loans had the loans not
 been  classified as  "nonaccrual"  as well as the interest that would have been
 recorded under the original terms of restructured loans:

                                                                     DECEMBER 31,
                       ------------------------------------------------------------------------------------------------
                                  1996                1995               1994               1993               1992
                       ------------------------------------------------------------------------------------------------
                                                                 (Amounts in thousands)
                                                                                                 

Nonaccrual                      $   220             $   463             $   340             $   441             $   603
Restructured                         68                  60                  56                  45                  17
                       ------------------------------------------------------------------------------------------------
Total                           $   288             $   523             $   396             $   486             $   620
                       ===========================================================================================

















    Interest  actually  received  on  nonaccrual  and  restructured   loans  was
insignificant.

LOAN LOSS, CHARGE-OFF AND RECOVERY EXPENSES:

    The following table sets forth, for the periods indicated, average net loans
outstanding,  reserve for loan losses,  amounts  charged-off  and  recoveries of
loans previously charged-off:













































                                                                    DECEMBER 31,
                                         -------------------------------------------------------------------------------
                                                     1996        1995            1994             1993           1992
                                         -------------------------------------------------------------------------------
                                                                 (Amounts in thousands)
                                                                                              

Net loans outstanding at end of period           $1,173,967     $1,034,978     $  925,665     $  923,012     $  840,723
                                        ================================================================================
Average net loans outstanding                    $1,083,165     $1,000,907     $  904,342     $  847,526     $  796,018
                                        ================================================================================
Balance of reserve for loan losses
  at beginning of period                         $   17,391     $   15,372     $   15,306     $   14,682     $   12,805
Loans charged-off:
  Real estate                                            73            210            106            318            766
  Commercial                                            975            636            637          2,218          2,516
  Consumer                                            5,417          4,524          2,706          3,087          3,981
  Lease financing                                         1             13            ---             53              2
  Depository institutions                               ---            ---            ---            ---            ---
  Political subdivisions                                ---            ---            ---            ---            ---
                                        --------------------------------------------------------------------------------
  Total charge-offs                                   6,466          5,383          3,449          5,676          7,265
                                        --------------------------------------------------------------------------------
Recoveries of loans previously charged-off:
  Real estate                                           186             15             53            102             85
  Commercial                                            937            971            570            695            430
  Consumer                                              945            839            886            869            648
  Lease financing                                         0              5              8              2              1
  Depository institutions                               ---            ---            ---            ---            ---
  Political subdivisions                                ---            ---            ---            ---            ---
                                        ------------------------------------------------------------------------
  Total recoveries                                    2,068          1,830          1,517          1,668          1,164
                                        ------------------------------------------------------------------------
  Net charge-offs                                     4,398          3,553          1,932          4,008          6,101
  Provision for loan losses                           6,153          4,425          1,998          4,632          7,978
  Balance acquired through acquisition                  654          1,147            ---            ---            ---
                                        ------------------------------------------------------------------------
  Balance of reserve for loan losses
    at end of period                             $   19,800     $   17,391     $   15,372     $   15,306     $   14,682
                                        ========================================================================


    The following table sets forth,  for the periods  indicated,  certain ratios
 related to the Company's  charge-offs,  reserve for loan losses and outstanding
 loans:


                                                               YEARS ENDED DECEMBER 31,
                                                     ------------------------------------------------
                                                        1996      1995      1994      1993      1992

                                                                                
                                                     -------------------------------------------------
Ratios (%):
  Net charge-offs to average net loans                  0.41       0.35     0.21      0.47     0.77
  Net charge-offs to period-end net loans               0.37       0.34     0.21      0.43     0.73
  Reserve for loan losses to average net loans          1.83       1.74     1.70      1.81     1.84
  Reserve for loan losses to period-end net loans       1.69       1.68     1.66      1.66     1.75
  Net charge-offs to loan loss reserve                 22.21      20.43    12.57     26.19    41.55
  Net charge-offs to loan loss provision               71.47      80.29    96.70     86.53    76.47


    An  allocation  of the loan loss reserve by major loan category is set forth
 in the following  table.  The allocation is not  necessarily  indicative of the
 category of future  losses,  and the full  reserve at  December  31,  1996,  is
 available to absorb losses occurring in any category of loans.











                                                                         DECEMBER 31,
                    ---------------------------------------------------------------------------------------------------
                            1996                 1995                1994                   1993              1992
                    ---------------------------------------------------------------------------------------------------
                     RESERVE   % OF       RESERVE    % OF       RESERVE    %  OF      RESERVE    % OF   RESERVE     % OF
                      FOR      LOANS        FOR      LOANS        FOR      LOANS        FOR       LOANS  FOR       LOANS
                     LOAN   TO TOTAL       LOAN   TO TOTAL       LOAN   TO TOTAL       LOAN    TO TOTAL LOAN    TO TOTAL
                    LOSSES    LOANS       LOSSES    LOANS       LOSSES    LOANS       LOSSES     LOANS  LOSSES     LOANS
                    ---------------------------------------------------------------------------------------------------
                                                                     (Amounts in thousands)
                                                                                   

Real estate        $3,000     49.94      $ 2,000    39.08       $1,250    46.06       $1,250     36.69   1,250    42.00
Commercial,
  industrial
  and other         5,750     16.52        5,250    19.32        5,000    14.98        5,000     18.82   4,750    20.47
Consumer            8,250     31.11        7,500    38.58        6,500    41.73        6,500     38.60   6,250    34.46
Credit card           800      2.43          500     3.02          500     3.23          500      2.89     500     3.07
Unallocated         2,000       ---        2,141      ---        2,122      ---        2,056       ---   1,932      ---
                  ------------------------------------------------------------------------------------------------------
                  $19,800    100.00       17,391   100.00      $15,372   100.00      $15,306    100.00 $14,682   100.00
                  ======================================================================================================


DEPOSITS AND OTHER DEBT INSTRUMENTS:

    The  following  table sets forth the  distribution  of the  average  deposit
 accounts for the periods  indicated and the weighted  average interest rates on
 each category of deposits:











                                     1996                                1995                              1994
                        -------------------------------     -------------------------------    -------------------------
                                   PERCENT                              PERCENT                          PERCENT
                                      OF                                   OF                              OF       RATE
                        AMOUNT     DEPOSITS   RATE (%)      AMOUNT      DEPOSITS   RATE (%)    AMOUNT    DEPOSITS   (%)
                        -------------------------------     -------------------------------    -------------------------
                                                                       (Amounts in thousands)
                                                                                       

Non-interest bearing
  accounts          $  472,909      24.30         ---   $  439,495       23.18        ---      $393,120   21.76    ---

NOW accounts           268,391       13.8        2.68      288,947       15.24       2.64       293,347   16.24   2.58
Money market and other
  savings accounts     425,626      21.88        2.78      450,144       23.75       2.86       462,541   25.60   2.84
Time deposits          778,602      40.02        5.34      717,064       37.83       5.17       657,587   36.40   4.18
                    ---------------------------------------------------------------------------------------------------
                    $1,945,528     100.00               $1,895,650      100.00               $1,806,595  100.00
                    ===================================================================================================
























    The Banks traditionally price their deposits to position
themselves in the middle of the local market.  The Banks' policy
is not to accept brokered deposits.

    Time  certificates  of deposit of $100,000 and over at December 31, 1996 had
maturities as follows:

                                     DECEMBER 31, 1996
                                     -------------------
                                    (Amounts in thousands)

Three months or less                     $ 97,686
Over three through six months              29,453
Over six through twelve months             46,068
Over twelve months                         48,491
                                         ---------
Total                                    $221,698
                                         =========

SHORT-TERM BORROWINGS:

    The following table sets forth certain information  concerning the Company's
short-term  borrowings,  which consist of federal funds purchased and securities
sold under agreements to repurchase.

                            YEARS ENDED DECEMBER 31,
                                               --------------------------
                                               1996      1995      1994
                                               --------------------------
                             (Amounts in thousands)
Federal funds purchased:
  Amount outstanding at
   period-end                                 $  0     $11,300    $29,150
  Weighted average interest at
   period-end                                 0.00%       3.12%      2.75%
  Maximum amount at any month-end
   during period                          $ 19,725     $16,325    $37,000
  Average amount outstanding
   during period                          $ 11,425     $15,284    $18,622
  Weighted average interest rate
   during period                              5.33%       5.65%      4.05%

Securities sold under agreements to repurchase:
  Amount outstanding at
   period-end                             $ 87,609     $55,285    $25,146
  Weighted average interest at
   period-end                                 4.25%       2.50%      2.50%
  Maximum amount at any month
   end during-period                      $156,595     $88,070    $43,096
  Average amount outstanding
   during period                          $ 79,411     $53,924    $24,710
  Weighted average interest
   rate during period                         4.26%       4.12%      2.91%


LIQUIDITY:

    Liquidity  represents an  institution's  ability to provide funds to satisfy
demands from depositors,  borrowers and other  commitments by either  converting
assets into cash or accessing new or existing sources of incremental  funds. The
principal  sources  of funds  that  provide  liquidity  are  customer  deposits,
payments  of  interest  and  principal  on  loans,  maturities  in and  sales of
investment securities,  earnings and borrowings.  At December 31, 1996, cash and
due from banks, securities available-for-sale, federal funds sold and repurchase
agreements were in excess of 10% of total deposits at December 31, 1996.

    The  Company  depends  upon the  dividends  paid to it from  the  Banks as a
principal source of funds for its debt service and dividend requirements.  As of
December  31,  1996,  there  was  approximately  $85  million  available  to  be
dividended to the Company from the Banks.

CAPITAL RESOURCES:

    Risk-based and leverage capital ratios for the Company and the Banks for the
periods indicated are shown in the following table:



























                                    RISK-BASED CAPITAL RATIOS                TIER 1 LEVERAGE
              ---------------------------------------------------------------------------------------
                        TOTAL                       TIER 1                       RATIO
              ---------------------------------------------------------------------------------------
              DECEMBER 31, DECEMBER 31,    DECEMBER 31,  DECEMBER 31,   DECEMBER 31, DECEMBER 31,
                1996          1995            1996          1995            1996          1995
              ---------------------------------------------------------------------------------------
                                                                        
Hancock Bank
MS                18.62%      17.98%        17.79%         17.18%           10.10%        9.26%
Hancock Bank
LA                19.63       22.35         18.38          21.10            10.54         9.61
Company           19.02       18.64         18.03          17.69            10.37         9.28

























    Risk-based capital requirements are intended to make regulatory capital more
sensitive to risk elements of the Company. Currently, the Company is required to
maintain a minimum  risk-based capital ratio of 8.0%, with not less than 4.0% in
Tier 1 capital. In addition, the Company must maintain a minimum Tier 1 leverage
ratio  (Tier 1  capital  to  total  assets)  of at  least  3.0%  based  upon the
regulator's latest composite rating of the institution.

NEW ACCOUNTING STANDARDS:

    The  Financial  Accounting  Standards  Board  issued  Statement of Financial
Accounting  Standards  No.  125  "Accounting  for  Transfers  and  servicing  of
Financial  Assets and  Extinguishments  of Liabilities"  which provides  revised
accounting  and  reporting  standards  for  transfers and servicing of financial
assets and extinguishments of liabilities.  The Company does not anticipate that
the  adoption of this  statement in 1997 will have a  significant  effect of its
financial condition or results of operations.

IMPACT OF INFLATION:

    Unlike most  industrial  companies,  the assets and liabilities of financial
institutions such as the Banks are primarily monetary in nature. Interest rates,
therefore,  have a more  significant  effect on the Banks'  performance than the
effect of  general  levels  of  inflation  on the  price of goods and  services.
Interest rates earned and paid by the Banks are affected to a degree by the rate
of inflation,  and noninterest income and expenses can be affected by increasing
rates of inflation;  however, the Company believes that the effects of inflation
are generally manageable through asset/liability management.


                       ITEM 2 - PROPERTIES

    The  Company's  main  offices are located at One  Hancock  Plaza,  Gulfport,
Mississippi.  The building has fourteen stories,  of which seven are utilized by
the  Company.  The  remaining  seven  stories  are  presently  leased to outside
parties.

    The building is leased from the City of Gulfport in connection  with a urban
development  revenue bond issue with a present balance of $1,050,000.  The lease
payments by Hancock Bank MS, which are  equivalent  in amount to the payments of
principal  and interest on the bonds,  are used by the City to make  payments on
the bonds.  Hancock Bank MS, however,  effectively has ownership of the building
since  title will  revert when all  outstanding  bonds have been paid.  For this
reason,  the Company  carries  the  building as an asset and the bonds as a long
term payable on its balance  sheet.  The bonds mature at various  dates  through
1997.

    The following  banking  offices in Mississippi and Louisiana are held in fee
(number of locations shown in parenthesis):

Albany, LA               (1)       Hammond, LA              (1)
Angie, LA                (1)       Independence, LA         (1)
Baker, LA                (1)       Long Beach, MS           (2)
Baton Rouge, LA         (13)       Loranger, LA             (1)
Bay St. Louis, MS        (2)       Lyman, MS                (1)
Biloxi, MS               (3)       Moss Point, MS           (3)
Bogalusa, LA             (1)       Mt. Hermon, LA           (1)
Denham Springs, LA       (4)       Ocean Springs, MS        (2)
D'Iberville, MS          (1)       Pascagoula, MS           (4)
Escatawpa, MS            (1)       Pass Christian, MS       (1)
Franklinton, LA          (1)       Picayune, MS             (2)
French Settlement, LA    (1)       Poplarville, MS          (1)
Gautier, MS              (1)       Walker, LA               (1)
Gulfport, MS             (7)       Waveland, MS             (1)


    The following  banking offices in Mississippi and Louisiana are leased under
agreements  with  unexpired  terms of from one to  thirty-four  years  including
renewal options (number of locations shown in parenthesis):

Baton Rouge, LA          (5)       Hammond, LA              (1)
Bay St. Louis, MS        (2)       Pascagoula, MS           (1)
Biloxi, MS               (1)       Picayune, MS             (2)
Diamondhead, MS          (1)       Springfield, LA          (1)
Gulfport, MS             (5)       Vancleave, MS            (1)

    In addition  to the above,  Hancock  Bank MS owns land and other  properties
acquired through  foreclosures of loans.  The major item is approximately  3,700
acres of timber  land in Hancock  County,  Mississippi,  which  Hancock  Bank MS
acquired by foreclosure in the 1930's.

ITEM 3 - LEGAL PROCEEDINGS

    The Company is party to various  legal  proceedings  arising in the ordinary
course of  business.  In the  opinion of  management,  after  consultation  with
outside legal counsel,  all such matters are adequately covered by insurance or,
if not so covered,  are not  expected to have a material  adverse  effect on the
financial condition of the Company.

  ITEM 4 -  SUBMISSION  OF MATTERS TO A VOTE OF SECURITY  HOLDERS  There were no
    matters submitted to a vote of security
holders during the quarter ended December 31, 1996.




                            PART II

       ITEM 5 - MARKET FOR THE REGISTRANT'S COMMON STOCK
                 AND RELATED STOCKHOLDER MATTERS

    The  information  under the caption  "Market  Information"  on page 6 of the
Company's  1996  Annual  Report  to  Stockholders  is  incorporated   herein  by
reference.

                ITEM 6 - SELECTED FINANCIAL DATA

    The  information  under  the  caption   "Consolidated  Summary  of  Selected
Financial  Information"  on  Page 7 of  the  Company's  1996  Annual  Report  to
Stockholders is incorporated herein by reference.

          ITEM 7 - MANAGEMENT'S DISCUSSION AND ANALYSIS
         OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

    The information under the caption  "Management's  Discussion and Analysis of
Financial  Condition  and  Results  of  Operations"  on  Pages  34 and 35 of the
Company's  1996  Annual  Report  to  Stockholders  is  incorporated   herein  by
reference.

ITEM 8 - FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

    The  following   consolidated   financial  statements  of  the  Company  and
subsidiaries,  and the  independent  auditors'  report,  appearing  on  Pages 18
through 33 of the Company's 1996 Annual Report to  Stockholders  is incorporated
herein by reference:

    Consolidated  Balance Sheets on Page 18 Consolidated  Statements of Earnings
    on  Page 19  Consolidated  Statements  of  Stockholders'  Equity  on Page 20
    Consolidated  Statements  of Cash  Flows on Page 21  Notes  to  Consolidated
    Financial Statements on Pages 22 through 32 Independent  Auditors' Report on
    Page 33


     ITEM 9 -  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS
             ON ACCOUNTING AND FINANCIAL DISCLOSURE

    There have been no disagreements with the Company's independent  accountants
and auditors on any matter of  accounting  principles  or practices or financial
statement disclosure.

                            PART III

  ITEM 10 - DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

    For  information  concerning  this item, see "Election of Directors"  (Pages
3-7) and "Executive  Compensation"  (Pages 12-18) in the Proxy Statement for the
Annual Meeting of  Shareholders  held February 20, 1997,  which was filed by the
Registrant  in  definitive  form with the  Commission on January 21, 1997 and is
incorporated herein by reference.


                ITEM 11 - EXECUTIVE COMPENSATION

    For  information  concerning this item see "Executive  Compensation"  (Pages
12-18) in the Proxy  Statement  for the  Annual  Meeting  of  Shareholders  held
February 20, 1997, which was filed by the Registrant in definitive form with the
Commission on January 21, 1997 and is incorporated herein by reference.

 ITEM 12 - SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND
                           MANAGEMENT

    For information concerning this item see "Principal  Shareholders" (Page 10)
and  "Election of Directors"  (Pages 3-7) in the Proxy  Statement for the Annual
Meeting  of  Shareholders  held  February  20,  1997,  which  was  filed  by the
Registrant  in  definitive  form with the  Commission on January 21, 1997 and is
incorporated herein by reference.

     ITEM 13 - CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS


    For  information   concerning  this  item  see  "Certain   Transactions  and
Relationships"  (Page 18) in the  Proxy  Statement  for the  Annual  Meeting  of
Shareholders  held  February  20,  1997,  which was filed by the  Registrant  in
definitive  form with the  Commission  on January 21,  1997 and is  incorporated
herein by
reference.

                            PART IV

ITEM 14 - EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON
                            FORM 8-K

HANCOCK HOLDING COMPANY AND CONSOLIDATED SUBSIDIARIES
(a) 1. AND 2. CONSOLIDATED FINANCIAL STATEMENTS:

    The following have been  incorporated  herein from the Company's 1996 Annual
Report to Stockholders and are incorporated herein by reference:

    -   Independent Auditors' Report
    -   Consolidated Balance Sheets as of December 31, 1996 and
        1995
    -   Consolidated Statements of Earnings for the three years
        ended December 31, 1996
    -   Consolidated Statements of Stockholders' Equity for the
        three years ended December 31, 1996
    -   Consolidated Statements of Cash Flows for the three
        years ended December 31, 1996
    -   Notes to Consolidated Financial Statements for the three
        years ended December 31, 1996

    All other  financial  statements  and  schedules are omitted as the required
information  is  inapplicable  or the required  information  is presented in the
consolidated financial statements or related notes.

(a) 3. EXHIBITS:

 (2.1)  Agreement  and Plan of Merger dated May 30, 1985 among  Hancock  Holding
        Company, Hancock Bank and Pascagoula-Moss Point Bank (filed as Exhibit 2
        to the Registrant's Form 8-K dated June 6, 1985 and incorporated  herein
        by reference).

 (2.2)  Amendment  dated July 9, 1985 to Agreement  and Plan of Merger dated May
        30, 1985 among Hancock Holding Company, Hancock Bank and Pascagoula-Moss
        Point  Bank  (filed  as  Exhibit  19 to  Registrant's  Form 10-Q for the
        quarter ended June 30, 1985 and incorporated herein by reference).

  (2.3) Stock Purchase  Agreement  dated February 12, 1990 among Hancock Holding
        Company,  Metropolitan Corporation and Metropolitan National Bank (filed
        as Exhibit 2.3 to Registrant's Form 10-K for the year ended December 31,
        1989 and incorporated herein by reference).

 (2.4)  Modified Purchase and Assumption Agreement dated August
        2, 1990, among Hancock Bank of Louisiana and the Federal
        Deposit Insurance Corporation, receiver of American Bank
        and Trust Company of Baton Rouge, Louisiana (filed as
        Exhibit 2.1 to the Registrant's Form 10-Q for the
        quarter ended June 30, 1990 and incorporated herein by
        reference).

  (2.5) Agreement  and Plan of  Reorganization  dated  November  30,  1993 among
        Hancock Holding Company,  Hancock Bank of Louisiana and First State Bank
        and Trust Company of East Baton Rouge Parish, Baker, Louisiana (filed as
        Exhibit 2.5 to the Registrant's Form 10-K dated December 31, 1993).

 (2.6)  Agreement  and Plan of  Reorganization  dated July 6, 1994 among Hancock
        Holding Company and Washington Bancorp, Franklinton, Louisiana (filed as
        Exhibit 2 to the Registrant's  Form S-4,  Registration  Number 33-56505,
        dated November 16, 1994).

 (2.7)  Agreement and Plan of Reorganization dated August 20, 1994 among Hancock
        Holding  Company and First  Denham  Bancshares,  Inc.,  Denham  Springs,
        Louisiana (filed as Exhibit 2 to the Registrant's Form S-4, Registration
        Number 33-56285, dated November 2, 1994).

 (2.8)  Agreement  and Plan of  Reorganization  dated  November  15,  1996 among
        Hancock   Holding   Company,   Hancock  Bank  of  Louisiana,   Community
        Bancshares,  Inc. and Community State Bank,  Hammond Louisiana (filed as
        Exhibit 2 to the Registrant's Form S-4,  Registration  Number 333-11873,
        dated September 12, 1996).

 (2.9)  Agreement  and Plan of  Reorganization  dated  January  17,  1997  among
        Hancock  Holding  Company,  Hancock  Bank  of  Louisiana  and  Southeast
        National  Bank,   Hammond,   Louisiana   (filed  as  Exhibit  2  to  the
        Registrant's Form S-4, Registration Number 333-14223,  dated October 16,
        1996).

 (3.1)  Amended and Restated  Articles of  Incorporation  dated November 8, 1990
        (filed as Exhibit 3.1 to the  Registrant's  Form 10-K for the year ended
        December 31, 1990 and incorporated herein by reference).

  (3.2) Amended and Restated Bylaws dated November 8, 1990 (filed as Exhibit 3.2
        to the  Registrant's  Form 10-K for the year ended December 31, 1990 and
        incorporated herein by reference).

 (3.3)  Articles  of  Amendment  to the  Articles  of  Incorporation  of Hancock
        Holding  Company,  dated  October  16, 1991 (filed as Exhibit 4.1 to the
        Registrant's Form 10-Q for the quarter ended September 30, 1991).

  (3.4) Articles of  Correction,  filed with  Mississippi  Secretary of State on
        November  15, 1991 (filed as Exhibit 4.2 to the  Registrant's  Form 10-Q
        for the quarter ended September 30, 1991).

 (3.5)  Articles  of  Amendment  to the  Articles  of  Incorporation  of Hancock
        Holding Company,  adopted February 13, 1992 (filed as Exhibit 3.5 to the
        Registrant's  Form  10-K  for the  year  ended  December  31,  1992  and
        incorporated herein by reference).

 (3.6)  Articles of  Correction,  filed with  Mississippi  Secretary of State on
        March 2, 1992  (filed as Exhibit 3.6 to the  Registrant's  Form 10-K for
        the year ended December 31, 1992 and incorporated herein by reference).

 (3.7)  Articles of Amendment to the Articles of Incorporation  adopted February
        20, 1997 (filed herewith).

 (4.1)  Specimen stock certificate  (reflecting  change in par value from $10.00
        to  $3.33,  effective  March  6,  1989)  (filed  as  Exhibit  4.1 to the
        Registrant's  Form  10-Q  for the  quarter  ended  March  31,  1989  and
        incorporated herein by reference).

 (4.2)  By executing this Form 10-K, the Registrant hereby
        agrees to deliver to the Commission upon request copies
        of instruments defining the rights of holders of
        long-term debt of the Registrant or its consolidated
        subsidiaries or its unconsolidated subsidiaries for
        which financial statements are required to be filed,
        where the total amount of such securities authorized
        thereunder does not exceed 10 percent of the total
        assets of the Registrant and its subsidiaries on a
        consolidated basis.

(10.1)  1996 Long Term Incentive Plan (filed as Exhibit 10.1 to the Registrant's
        Form 10-K for the year ended December 31, 1995, and incorporated  herein
        by reference).

(10.2)  Description of Hancock Bank Executive  Supplemental  Reimbursement Plan,
        as amended  (provided on page 17 of the  Registrant's  definitive  proxy
        statement  for its annual  shareholders'  meeting on  February  20, 1997
        filed with the  Registrant's  definitive  proxy materials on January 21,
        1997 and incorporated herein by reference).

(10.3)  Description of Hancock Bank  Automobile Plan (provided on page 17 of the
        Registrant's  definitive  proxy  statement for its annual  shareholders'
        meeting on  February  20,  1997 filed with the  Registrant's  definitive
        proxy  materials  on  January  21,  1997  and  incorporated   herein  by
        reference).

(10.4)  Description of Deferred Compensation Arrangement for Directors (provided
        on pages 12-18 of the  Registrant's  definitive  proxy statement for its
        annual  shareholders'  meeting  on  February  20,  1997  filed  with the
        Registrant's   definitive  proxy  materials  on  January  21,  1997  and
        incorporated herein by reference).

(10.5)  Site  Lease  Agreement  between  Hancock  Bank  and  City  of  Gulfport,
        Mississippi  dated as of March 1,  1989  (filed as  Exhibit  10.4 to the
        Registrant's  Form  10-K  for the  year  ended  December  31,  1989  and
        incorporated herein by reference).

 (10.6) Project  Lease  Agreement  between  Hancock  Bank and City of  Gulfport,
        Mississippi  dated as of March 1,  1989  (filed as  Exhibit  10.5 to the
        Registrant's  Form  10-K  for the  year  ended  December  31,  1989  and
        incorporated herein by reference).

(10.7)  Deed of Trust  dated as of March 1, 1989 from  Hancock  Bank to  Deposit
        Guaranty  National  Bank  as  trustee  (filed  as  Exhibit  10.6  to the
        Registrant's  Form  10-K  for the  year  ended  December  31,  1989  and
        incorporated herein by reference).

(10.8)  Trust  Indenture  between  City of  Gulfport,  Mississippi  and  Deposit
        Guaranty  National Bank dated as of March 1, 1989 (filed as Exhibit 10.7
        to the  Registrant's  Form 10-K for the year ended December 31, 1989 and
        incorporated herein by reference).

 (10.9) Guaranty  Agreement  dated as of  March 1,  1989  from  Hancock  Bank to
        Deposit Guaranty  National Bank as trustee (filed as Exhibit 10.8 to the
        Registrant's  Form  10-K  for the  year  ended  December  31,  1989  and
        incorporated herein by reference).

(10.10) Bond Purchase Agreement dated as of February 23, 1989
        among Hancock Bank, J. C. Bradford & Co. and City of
        Gulfport, Mississippi (filed as Exhibit 10.9 to the
        Registrant's Form 10-K for the year ended December 31,
        1989 and incorporated herein by reference).

 (13)   Annual  Report  to  Stockholders  for  year  ending  December  31,  1996
        (furnished for the  information  of the  Commission  only and not deemed
        "filed" except for those portions  which are  specifically  incorporated
        herein by reference).

  (21)  Proxy Statement for the  Registrant's  Annual Meeting of Shareholders on
        February  20, 1997  (deemed  "filed" for the  purposes of this Form 10-K
        only for those portions which are  specifically  incorporated  herein by
        reference).

  (22)  Subsidiaries of the Registrant.

  (27)  Selected Financial Data

                      JURISDICTION              HOLDER OF
NAME                OF INCORPORATION      OUTSTANDING STOCK (1)
- -----------------------------------------------------------------
Hancock Bank         Mississippi          Hancock Holding Company
Hancock Bank of
  Louisiana          Louisiana            Hancock Holding Company
Hancock Bank
  Securities         Mississippi          Hancock Bank
  Corporation
Hancock Insurance
  Agency             Mississippi          Hancock Bank
Hancock Investment
  Services, Inc.     Mississippi          Hancock Bank
Town Properties,
  Inc.               Mississippi          Hancock Bank
The Gulfport
  Building, Inc.     Mississippi          Hancock Bank
  of Mississippi
Harrison Financial
  Services, Inc.     Mississippi          Hancock Bank
Hancock Mortgage
  Corporation        Mississippi          Hancock Bank and
                                        Hancock Securities Corp.
Harrison Life
  Insurance Company  Mississippi     79% owned by Hancock Bank

             (1)  All are 100% owned except as indicated.

  (23)  Consent of Independent Accountants.

  (b)  Reports on Form 8-K:  No  reports on Form 8-k were filed  during the last
quarter of the period covered by this report.

  (c) The response to this portion of Item 14 is submitted as a separate section
of this report.

  (d) Not applicable.

  (27) Selected Financial Data




                                                SIGNATURES


        Pursuant to the  requirements  of Section 13 or 15(d) of the  Securities
Exchange Act of 1934, the Registrant has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized.

                                       HANCOCK HOLDING COMPANY

DATE    MARCH 25, 1997                   /S/ LEO W. SEAL, JR.
                                  By Leo W. Seal, Jr., President

        Pursuant to the  requirements  of the  Securities  Exchange Act of 1934,
this  report has been  signed  below by the  following  persons on behalf of the
Registrant and in the capacities and on the dates indicated.


 /S/ LEO W. SEAL, JR.         President and Director   March 25, 1997
 Leo W. Seal, Jr.             (Chief Executive Officer)


 /S/ JOSEPH F. BOARDMAN, JR.  Director,                March 25, 1997
 Joseph F. Boardman, Jr.      Chairman of the Board


/S/ THOMAS W. MILNER, JR.     Director                 March 25, 1997
 Thomas W. Milner, Jr.


/S/ GEORGE A. SCHLOEGEL       Director,                March 25, 1997
George A. Schloegel           Vice-Chairman of the Board


 /S/ DR. HOMER C. MOODY, JR.  Director                 March 25, 1997
 Dr. Homer C. Moody, Jr.


/S/ JAMES B. ESTABROOK, JR.   Director                 March 25, 1997
 James B. Estabrook, Jr.


/S/ CHARLES H. JOHNSON        Director                 March 25, 1997
 Charles H. Johnson


 /S/ L. A. KOENENN, JR.       Director                 March 25, 1997
 L. A. Koenenn, Jr.


 /S/ VICTOR MAVAR             Director                 March 25, 1997
 Victor Mavar

 /S/ C. STANLEY BAILEY        Chief Financial          March 25, 1997
 C. Stanley Bailey            Officer