Exhibit 99


FirstEnergy Corp.                               For Release:  January 20, 2004
76 S. Main Street
Akron, Ohio 44308
www.firstenergycorp.com

News Media Contact:                             Investor Contact:
Ralph J. DiNicola                               Kurt Turosky
(330) 384-5939                                  (330) 384-5500



                          ANTHONY J. ALEXANDER ELECTED
                     CHIEF EXECUTIVE OFFICER OF FIRSTENERGY;
                  GEORGE M. SMART ELECTED CHAIRMAN OF THE BOARD

         Akron,  Ohio - FirstEnergy  Corp.  (NYSE:  FE) announced today that its
Board of  Directors  has  elected  Anthony  J.  Alexander  president  and  chief
executive  officer,  effective  immediately.  Mr.  Alexander,  52,  was  elected
president  and chief  operating  officer  in 2001,  and acting  chief  executive
officer on December  22,  2003.  He  succeeds H. Peter Burg,  who passed away on
January 13, 2004.

         The Board also elected George M. Smart,  57, chairman of the Board, and
indicated  that a search will begin  immediately  for an  executive  to serve as
chief operating officer.  Mr. Smart, who retired as president of Sonoco-Phoenix,
Inc., on December 31, 2003, was elected to Ohio Edison  Company's  Board in 1988
and to  FirstEnergy's  Board in 1997.  He chairs  the Audit  Committee  and is a
member of the  Compensation  Committee.  Mr.  Smart  will not hold an  executive
position with FirstEnergy.

         "I look  forward to serving  FirstEnergy  in this new  capacity  and to
working  with Tony as he  continues  the  company's  ongoing  efforts to enhance
shareholder value," Mr. Smart said.

         "I am honored that the board has given me this  opportunity,"  said Mr.
Alexander.  "Our management team understands the work that we have before us and
is dedicated to enhancing the  performance  of our generating  fleet,  improving
system reliability, and strengthening our financial results."

         Prior  to  his   retirement,   Mr.   Smart   served  as   president  of
Sonoco-Phoenix  since  2001.  He held the  position of chairman of the board and
president of Phoenix Packaging  Corporation from 1993 to 2001, and president and
chief  executive  officer of Central States Can Co. from 1978 to 1993. He joined
Central  States Can Co. in 1970.  Mr. Smart earned a bachelor of science  degree
from  Defiance  College and a master of  business  administration  from  Wharton
School at the University of Pennsylvania.

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         Mr.  Alexander  began his career in 1972 in the Tax  Department of Ohio
Edison,  which  merged in 1997 with  Centerior  Energy to form  FirstEnergy.  He
joined Ohio Edison's  Legal  Department as an attorney in 1976, was named senior
attorney  in 1984,  and  promoted  to  associate  general  counsel in 1987.  Mr.
Alexander was elected vice  president and general  counsel in 1989;  senior vice
president and general  counsel in 1991; and executive vice president and general
counsel in 1996. In 1997, Mr. Alexander was elected executive vice president and
general  counsel of  FirstEnergy  and elected  president in 2000. He was elected
president and chief operating officer in 2001.

         Mr.  Alexander  earned a bachelor of science degree in accounting and a
law degree from The University of Akron. He attended the Harvard Graduate School
of  Business  and  completed  its Program for  Management  Development.  He also
completed  the  Reactor   Technology  Course  for  Utility   Executives  at  the
Massachusetts Institute of Technology.

         Mr.  Alexander is a member of the boards of the Ohio  Electric  Utility
Institute and the Association of Edison Illuminating Companies,  Inc. He also is
a director-at-large of the National Association of Manufacturers. Locally, he is
a member of the boards of trustees of Akron General Health  System,  The NEOUCOM
Foundation,  Playhouse Square  Foundation,  the Green Schools Foundation and The
University  of Akron  Foundation,  and is Vice  Chairman  of the  Greater  Akron
Chamber.

         FirstEnergy   is  a   registered   public   utility   holding   company
headquartered  in Akron,  Ohio. Its  subsidiaries and affiliates are involved in
the generation,  transmission and  distribution of electricity;  exploration and
production  of oil and natural gas;  transmission  and marketing of natural gas;
energy management and other energy-related services.

         Forward-Looking  Statement:  This news release includes forward-looking
statements  based  on  information  currently  available  to  management.   Such
statements  are subject to certain  risks and  uncertainties.  These  statements
typically  contain,  but are not limited to, the terms  "anticipate,"  "expect,"
"believe,"  "estimate," and similar words.  Actual results may differ materially
due to the speed and nature of increased  competition  and  deregulation  in the
electric utility industry, economic or weather conditions affecting future sales
and  margins,  changes  in  markets  for energy  services,  changing  energy and
commodity market prices,  replacement  power costs being higher than anticipated
or  inadequately  hedged,  maintenance  costs  being  higher  than  anticipated,
legislative   and   regulatory   changes   (including   revised    environmental
requirements),  adverse  regulatory  or  legal  decisions  and  the  outcome  of
governmental investigations,  availability and cost of capital, inability of the
Davis-Besse Nuclear Power Station to restart (including because of any inability
to  obtain  a  favorable  final   determination   from  the  Nuclear  Regulatory
Commission),   inability  to  accomplish  or  realize  anticipated  benefits  of
strategic  goals,  the  ability to improve  electric  commodity  margins  and to
experience growth in the distribution business, the ability to access the public
securities markets, further investigation into the causes of the August 14, 2003
regional  power  outage and the outcome,  cost and other  effects of present and
potential  legal and  administrative  proceedings  and  claims  related  to that
outage, a denial of or material change to the Company's  Application  related to
its Rate  Stabilization  Plan, and other factors  discussed from time to time in
FirstEnergy's  Securities and Exchange Commission filings,  including its annual
report on Form 10-K (as amended) for the year ended  December 31, 2002, its Form
10-Q for the quarter ended  September  30, 2003 and under "Risk  Factors" in the
Prospectus  Supplement  dated September 12, 2003 to the Prospectus  dated August
29, 2003 (which was part of the Registration  Statement-SEC File No. 333-103865)
and other similar factors. FirstEnergy expressly disclaims any current intention
to update any forward-looking  statements contained in this document as a result
of new information, future events, or otherwise.


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