<ARTICLE> 5
<LEGEND>
Seattle FilmWorks, Inc. first quarter 1997 10-Q.
</LEGEND>
<MULTIPLIER> 1,000
       
                             
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          SEP-27-1997
<PERIOD-START>                             SEP-29-1996
<PERIOD-END>                               DEC-28-1996
<CASH>                                          10,322
<SECURITIES>                                         0
<RECEIVABLES>                                    1,920<F1>
<ALLOWANCES>                                         0
<INVENTORY>                                      8,727
<CURRENT-ASSETS>                                21,985
<PP&E>                                           5,123<F1>
<DEPRECIATION>                                       0
<TOTAL-ASSETS>                                  40,813
<CURRENT-LIABILITIES>                            8,381
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                           108
<OTHER-SE>                                      28,115
<TOTAL-LIABILITY-AND-EQUITY>                    40,813
<SALES>                                              0
<TOTAL-REVENUES>                                21,236
<CGS>                                           12,982
<TOTAL-COSTS>                                    6,322
<OTHER-EXPENSES>                                  (148)
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                   0
<INCOME-PRETAX>                                  2,080
<INCOME-TAX>                                       723
<INCOME-CONTINUING>                                  0
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     1,357
<EPS-PRIMARY>                                      .11
<EPS-DILUTED>                                      .11
<FN>
<F1>Asset Values Represent Net Amounts
</FN>