<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM SEATTLE
FILMWORKS, INC. FIRST QUARTER 10-Q AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE
TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
                             
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          SEP-26-1998
<PERIOD-START>                             SEP-28-1997
<PERIOD-END>                               DEC-27-1997
<CASH>                                          15,314
<SECURITIES>                                         0
<RECEIVABLES>                                    1,893<F1>
<ALLOWANCES>                                         0
<INVENTORY>                                      9,755
<CURRENT-ASSETS>                                27,942
<PP&E>                                           8,282<F1>
<DEPRECIATION>                                       0
<TOTAL-ASSETS>                                  51,794
<CURRENT-LIABILITIES>                           10,286
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                           165
<OTHER-SE>                                      36,949
<TOTAL-LIABILITY-AND-EQUITY>                    51,794
<SALES>                                              0
<TOTAL-REVENUES>                                22,471
<CGS>                                           12,972
<TOTAL-COSTS>                                    7,342
<OTHER-EXPENSES>                                 (214)
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                   0
<INCOME-PRETAX>                                  2,371
<INCOME-TAX>                                       813
<INCOME-CONTINUING>                                  0
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     1,558
<EPS-PRIMARY>                                      .09
<EPS-DILUTED>                                      .09
<FN>
<F1>ASSET VALUES REPRESENT NET AMOUNTS.
</FN>