<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY INFORMATION EXTRACTED FROM SEATTLE FILMWORKS
SECOND QUARTER 1998 10Q AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH
FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
                             
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          SEP-26-1998
<PERIOD-START>                             SEP-28-1997
<PERIOD-END>                               MAR-28-1998
<CASH>                                          11,722
<SECURITIES>                                         0
<RECEIVABLES>                                    1,909<F1>
<ALLOWANCES>                                         0
<INVENTORY>                                     11,777
<CURRENT-ASSETS>                                26,413
<PP&E>                                           8,840<F1>
<DEPRECIATION>                                       0
<TOTAL-ASSETS>                                  51,981
<CURRENT-LIABILITIES>                            8,353
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                           166
<OTHER-SE>                                      38,239
<TOTAL-LIABILITY-AND-EQUITY>                    51,981
<SALES>                                              0
<TOTAL-REVENUES>                                43,910
<CGS>                                           25,380
<TOTAL-COSTS>                                   14,745
<OTHER-EXPENSES>                                 (377)
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                   0
<INCOME-PRETAX>                                  4,162
<INCOME-TAX>                                     1,427
<INCOME-CONTINUING>                                  0
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     2,735
<EPS-PRIMARY>                                      .17
<EPS-DILUTED>                                      .16
<FN>
<F1>ASSET VALUES REPRESENT NET AMOUNTS.
</FN>