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                                  SCHEDULE 14A
                                 (RULE 14a-101)

                    INFORMATION REQUIRED IN PROXY STATEMENT

                            SCHEDULE 14A INFORMATION

          PROXY STATEMENT PURSUANT TO SECTION 14(a) OF THE SECURITIES
                    EXCHANGE ACT OF 1934 (AMENDMENT NO.   )

Filed by the Registrant [ ]

Filed by a Party other than the Registrant [X]

Check the appropriate box:


                                       
[ ]  Preliminary Proxy Statement          [ ]  Confidential, for Use of the
                                               Commission Only (as permitted by
                                               Rule 14a-6(e)(2))
[X]  Definitive Proxy Statement
[ ]  Definitive Additional Materials
[ ]  Soliciting Material Pursuant to Rule 14a-12


                             M.D.C. HOLDINGS, INC.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)

- --------------------------------------------------------------------------------
   (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

   [X]  No fee required.

   [ ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

   (1)  Title of each class of securities to which transaction applies:

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   (2)  Aggregate number of securities to which transaction applies:

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   (3)  Per unit price or other underlying value of transaction computed
        pursuant to Exchange Act Rule 0-11 (set forth the amount on which the
        filing fee is calculated and state how it was determined):

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   (4)  Proposed maximum aggregate value of transaction:

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   (5)  Total fee paid:

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   [ ]  Fee paid previously with preliminary materials.

   [ ]  Check box if any part of the fee is offset as provided by Exchange Act
   Rule 0-11(a)(2) and identify the filing for which the offsetting fee was
   paid previously. Identify the previous filing by registration statement
   number, or the Form or Schedule and the date of its filing.

   (1)  Amount Previously Paid:

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   (2)  Form, Schedule or Registration Statement No.:

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   (3)  Filing Party:

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   (4)  Date Filed:

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[M.D.C. HOLDINGS LOGO]

                             M.D.C. HOLDINGS, INC.
                     3600 SOUTH YOSEMITE STREET, SUITE 900
                             DENVER, COLORADO 80237

                                 MARCH 31, 2001

To Our Shareowners:

     You are invited to attend the 2001 Annual Meeting of Shareowners (the
"Meeting") of M.D.C. Holdings, Inc. (the "Company") to be held at 3600 South
Yosemite Street, Lower Level Conference Room, Denver, Colorado, on Monday, May
21, 2001, at 8:00 a.m., Denver time.

     Following this letter is the formal notice of the Meeting and a proxy
statement describing the matters to be acted upon at the Meeting. Shareowners
also are entitled to vote on any other matters which properly come before the
Meeting.

     While some of our shareowners have exercised their right to vote their
shares in person, we recognize that many of you are unable to attend the
Meeting. Accordingly, enclosed is a proxy card that enables shareowners to vote
their shares on the matters to be considered at the Meeting, even if they are
unable to attend. All you need to do is mark the proxy card to indicate your
vote, date and sign the proxy card and return it to the Company in the enclosed
postage-paid envelope as soon as conveniently possible. If you desire to vote in
accordance with management's recommendations, you need not mark your vote on the
proxy card, but need only sign, date and return it in the enclosed postage-paid
envelope.

     WHETHER YOU OWN FEW OR MANY SHARES OF STOCK, PLEASE BE SURE YOU ARE
REPRESENTED AT THE MEETING BY ATTENDING IN PERSON OR BY RETURNING YOUR PROXY
CARD AS SOON AS POSSIBLE.

                                            Sincerely,

                                            /s/ Larry A. Mizel
                                            Larry A. Mizel
                                            Chairman of the Board
   3

[M.D.C. HOLDINGS LOGO]

                             M.D.C. HOLDINGS, INC.
                     3600 SOUTH YOSEMITE STREET, SUITE 900
                             DENVER, COLORADO 80237

                             ---------------------

                    NOTICE OF ANNUAL MEETING OF SHAREOWNERS

                             ---------------------

To Our Shareowners:

     The 2001 Annual Meeting of Shareowners (the "Meeting") of M.D.C. Holdings,
Inc. (the "Company") will be held at 3600 South Yosemite Street, Lower Level
Conference Room, Denver, Colorado, on Monday, May 21, 2001, at 8:00 a.m., Denver
time, to consider and act upon the following matters:

          1. the election of Herbert T. Buchwald and Larry A. Mizel, two Class I
     Directors, for three-year terms expiring in 2004;

          2. approval of the M.D.C. Holdings, Inc. 2001 Equity Incentive Plan;

          3. approval of the M.D.C. Holdings, Inc. Stock Option Plan for
     Non-Employee Directors;

          4. such other business as properly may come before the Meeting and any
     postponements or adjournments thereof.

     Only shareowners of record at the close of business on March 26, 2001, the
record date, will be entitled to vote at the Meeting.

     Management and the Board of Directors desire to have maximum representation
at the Meeting and respectfully request that you date, execute and timely return
the enclosed proxy in the postage-paid envelope provided.

                                            BY ORDER OF THE BOARD OF DIRECTORS,

                                            /s/ Daniel S. Japha
                                            Daniel S. Japha
                                            Secretary

March 31, 2001
   4

                             M.D.C. HOLDINGS, INC.
                     3600 SOUTH YOSEMITE STREET, SUITE 900
                             DENVER, COLORADO 80237

                             ---------------------

                                PROXY STATEMENT
                         ANNUAL MEETING OF SHAREOWNERS

                                  MAY 21, 2001

                             ---------------------

To Our Shareowners:

     This proxy statement (the "Proxy Statement") is furnished in connection
with the solicitation of proxies by the Board of Directors (the "Board of
Directors") of M.D.C. Holdings, Inc. (the "Company") to be used at the Annual
Meeting of Shareowners of the Company (the "Meeting") to be held at 3600 South
Yosemite Street, Lower Level Conference Room, Denver, Colorado, on Monday, MAY
21, 2001, at 8:00 a.m., Denver time, and any postponements or adjournments
thereof. The Meeting is being held for the purposes set forth in the
accompanying Notice of Annual Meeting of Shareowners. This Proxy Statement, the
accompanying proxy card and the Notice of Annual Meeting, collectively referred
to as the "Proxy Materials," are first being sent to shareowners on or about
March 31, 2001.

                              GENERAL INFORMATION

SOLICITATION

     The enclosed proxy is being solicited by the Board of Directors of the
Company. In addition to solicitations by mail, solicitations may be made by
personal interview, telephone and telegram by directors, officers and regular
employees of the Company. No compensation will be paid for the solicitation of
proxies, although the Company will reimburse bankers, brokers and others holding
shares in their names or in the names of nominees or otherwise for reasonable
out-of-pocket expenses incurred in sending the Proxy Materials to the beneficial
owners of such shares.

VOTING RIGHTS

     Holders of shares of the Company's common stock, $.01 par value (the
"Common Stock") at the close of business on March 26, 2001 (the "Record Date")
are entitled to notice of, and to vote at, the Meeting. As of March 1, 2001,
approximately 23,681,000 shares of Common Stock were outstanding. The presence,
in person or by proxy, of the holders of one-third of the total number of shares
of Common Stock outstanding constitutes a quorum for transacting business at the
Meeting. Each share of Common Stock outstanding on the Record Date is entitled
to one vote on each matter presented at the Meeting.

VOTING PROXIES

     Shares of Common Stock represented by properly executed proxy cards
received by the Company in time for the Meeting will be voted in accordance with
the choices specified in the proxies. Unless contrary instructions are indicated
on a proxy, the shares of Common Stock represented by such proxy will be voted
FOR the election as Directors of the nominees named in this Proxy Statement and
FOR the proposals to approve the M.D.C. Holdings, Inc. 2001 Employee Equity
Incentive Plan (the "2001 Employee Plan") and the M.D.C. Holdings, Inc. Stock
Option Plan for Non-Employee Directors (the "2001 Directors Plan"). Abstentions
and broker non-votes (proxies that do not indicate that brokers or nominees have
received instructions from the beneficial owner of shares) will be counted for
purposes of determining the presence or absence of a quorum for the transaction
of business. Abstentions are counted in tabulating the total number of votes
cast on proposals presented to

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shareowners, whereas broker non-votes are not counted for purposes of
determining the total number of votes cast.

     Management and the Board of Directors of the Company know of no other
matters to be brought before the Meeting. If other matters are properly
presented to the shareowners for action at the Meeting and any adjournments or
postponements thereof, it is the intention of the proxy holders named in the
proxy to vote in their discretion on all matters on which the shares of Common
Stock represented by such proxy are entitled to vote.

REVOCABILITY OF PROXY

     The giving of the enclosed proxy does not preclude the right of a
shareowner to vote in person. A proxy may be revoked at any time prior to its
exercise by notice of revocation in writing sent to the Secretary of the
Company, by presenting to the Company a later-dated proxy card executed by the
person executing the prior proxy card or by attending the Meeting and voting in
person.

ANNUAL REPORT

     The Company's 2000 Annual Report to Shareowners, including the Company's
2000 audited financial statements (the "Annual Report"), is enclosed with these
Proxy Materials. The 2000 Annual Report is not incorporated into this Proxy
Statement by reference nor is it a part of the Proxy Materials.

                             ELECTION OF DIRECTORS

     The Company's Certificate of Incorporation provides for three classes of
Directors with staggered terms of office, to be divided as equally as possible.
Nominees of each class serve for terms of three years (unless a nominee is
changing to a different class) and until election and qualification of their
successors or until their resignation, death, disqualification or removal from
office.

     The Board of Directors currently consists of six members, including two
Class I Directors whose terms expire in 2001, two Class II Directors whose terms
expire in 2002 and two Class III Directors whose terms expire in 2003. At the
Meeting, two Class I Directors are to be elected to three-year terms expiring in
2004. The nominees for the Class I Directors are Messrs. Herbert T. Buchwald and
Larry A. Mizel. Both nominees presently serve on the Board of Directors of the
Company.

     Unless otherwise specified, the enclosed proxy card will be voted FOR the
election of Messrs. Buchwald and Mizel. Management and the Board of Directors
are not aware of any reasons which would cause Messrs. Buchwald or Mizel to be
unavailable to serve as Directors. If Messrs. Buchwald or Mizel become
unavailable for election, discretionary authority may be exercised by the proxy
holders named in the enclosed proxy card to vote for a substitute nominee or
nominees proposed by the Board of Directors.

     The affirmative vote of the holders of a plurality of the shares present or
represented and entitled to vote at the Meeting will be required for election to
the Board of Directors. The Board of Directors recommends a vote FOR the
election of Messrs. Buchwald and Mizel as Directors.

                                        2
   6

     Certain information, as of March 1, 2001, with respect to Messrs. Buchwald
and Mizel, the nominees for election, and the continuing Directors of the
Company, furnished in part by each such person, appears below:



                                                                                SHARES BENEFICIALLY
                                       POSITIONS AND OFFICES WITH THE COMPANY     OWNED AS OF THE     PERCENTAGE
NAME                             AGE      AND OTHER PRINCIPAL OCCUPATIONS        RECORD DATE(1)(2)    OF CLASS(3)
- ----                             ---   --------------------------------------   -------------------   -----------
                                                                                          
NOMINEES:

                                                     CLASS I
                                              TERMS EXPIRE IN 2001

Herbert T. Buchwald              70    Principal in the law firm of Herbert
                                         T. Buchwald, P.A. and President and
                                         Chairman of the Board of Directors
                                         of BPR Management Corporation.....             37,648                 *
Larry A. Mizel                   58    Chairman of the Board of Directors and
                                         Chief Executive Officer of the
                                         Company...........................          5,293,162(4)          22.1%

CONTINUING DIRECTORS:
                                                    CLASS II
                                              TERMS EXPIRE IN 2002

Gilbert Goldstein                82    Principal in the law firm of Gilbert
                                         Goldstein, P.C....................             55,000                 *
William B. Kemper                64    Private real estate investor........                -0-                 *

                                                    CLASS III
                                              TERMS EXPIRE IN 2003

Steven J. Borick                 48    Director and Executive Vice President
                                         of Superior Industries
                                         International, Inc., President of
                                         Texakota, Inc. and a General Partner
                                         in Texakota Oil Company...........                550                 *
David D. Mandarich               53    President and Chief Operating Officer
                                         of the Company....................          2,027,194(5)           8.5%


- ---------------

 *  Represents less than one percent of the outstanding shares of Common Stock.

(1) Includes, where applicable, shares of Common Stock owned by such person's
    minor children and spouse and by other related individuals or entities over
    whose shares such person has custody.

(2) Includes the following shares of Common Stock that such persons have the
    right to acquire within 60 days of the Record Date by the exercise of stock
    options at prices ranging from $6.36 to $16.94 per share: Gilbert Goldstein
    55,000; William B. Kemper -- 0; Steven J. Borick -- 0; Herbert T.
    Buchwald -- 27,500; Larry A. Mizel -- 343,750; and David D.
    Mandarich -- 398,750.

(3) The percentage shown is based on the number of shares of Common Stock
    outstanding as of March 1, 2001 and includes shares of Common Stock actually
    owned and shares of Common Stock which the person had the right to acquire
    within 60 days of the Record Date. All shares of Common Stock which the
    person had the right to acquire within 60 days of the Record Date are deemed
    to be outstanding for the purpose of computing the percentage of shares of
    Common Stock owned by such person but are not deemed to be outstanding for
    the purpose of computing the percentage of shares of Common Stock owned by
    any other person.

                                        3
   7

(4) Includes 36,620 shares held in Mr. Mizel's IRA Account, 1,106,050 shares
    held by Mr. Mizel's wife and 444,913 shares of Common Stock with respect to
    which Mr. Mizel may be considered the "beneficial owner," as defined under
    the Securities Exchange Act of 1934 (the "1934 Act"), because he is a
    beneficiary of certain trusts which control all of the outstanding stock of
    CVentures, Inc., a corporation which controls the voting of these shares of
    Common Stock. Mr. Mizel is a director and officer of CVentures, Inc. Also
    includes 43,435 shares of Common Stock owned by certain trusts for the
    benefit of Mr. Mizel and certain members of his immediate family, over which
    shares Mr. Mizel does not exercise voting control, although he has a limited
    power of appointment allowing him to direct the trustee to gift all or a
    portion of such shares to any person other than himself or a creditor. Mr.
    Mizel disclaims beneficial ownership of the 43,435 shares.

(5) Includes 12,100 shares owned by Mr. Mandarich's minor children.

OTHER INFORMATION RELATING TO DIRECTORS

     The following is a brief description of the business experience during at
least the past five years of each nominee for the Board of Directors of the
Company and of the continuing members of the Board.

     Steven J. Borick is Executive Vice President of Superior Industries
International, Inc., a New York Stock Exchange-listed manufacturer of automobile
accessories and has been the President of Texakota, Inc., an oil and gas
exploration and development company, and a general partner in Texakota Oil
Company, a private oil and gas partnership, for more than the past five years.
He also is a Director of Richmond American Homes of Colorado, Inc., a wholly
owned subsidiary of the Company ("Richmond American Homes"). Mr. Borick has been
a Director of the Company since April 1987 and is Chairman of the Compensation
Committee and a member of the Audit Committee.

     David D. Mandarich was elected President of the Company in July 1999, Chief
Operating Officer in March 1996, Co-Chief Operating Officer in September 1994
and Executive Vice President-Real Estate in April 1993. He was appointed a
Director of the Company in March 1994. In April 1990, Mr. Mandarich was elected
as Chairman of the Board of Directors of Richmond American Homes. Mr. Mandarich
also was a Director of the Company from September 1980 until April 1989.

     Gilbert Goldstein has been engaged in private law practice for more than
the past five years as the principal in the law firm of Gilbert Goldstein, P.C.
See "Certain Relationships and Related Transactions" below. Mr. Goldstein has
been a Director of the Company since January 1976. Mr. Goldstein is the Chairman
of the Legal Committee.

     William B. Kemper has been engaged in private real estate investments, real
estate development and property management since May 1982. Prior to May 1982, he
was President of Gold Crown, Inc., a real estate development company. He also is
a Director of HomeAmerican Mortgage Corporation, the Company's wholly owned
mortgage lending subsidiary ("HomeAmerican"). Mr. Kemper has been a Director of
the Company since January 1972. He is Chairman of the Audit Committee and a
member of the Compensation Committee.

     Herbert T. Buchwald has been a principal in the law firm of Herbert T.
Buchwald, P.A. and President and Chairman of the Board of Directors of BPR
Management Corporation, a property management company located in Denver,
Colorado, for more than the past five years. He is also a Director of M.D.C.
Land Corporation, a wholly owned subsidiary of the Company. Mr. Buchwald was
appointed to the Company's Board of Directors in March 1994 and is a member of
the Audit, Compensation and Legal Committees.

     Larry A. Mizel has served as Chairman of the Board of Directors and Chief
Executive Officer of the Company for more than five years and was elected
President of the Company in March 1996. Mr. Mizel resigned as President of the
Company in July 1999. Mr. Mizel has been a Director of the Company since
founding the Company in January 1972. Mr. Mizel also serves as a Director of
Richmond American Homes. Mr. Mizel also is a Trustee of Marsico Investment Fund,
an open-end investment company that currently offers four investment portfolios,
the Marsico Focus Fund, the Marsico Growth and Income Fund, the Marsico 21st
Century Fund and the Marsico International Opportunities Fund. Mr. Mizel is a
member of the Legal Committee.

                                        4
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INFORMATION CONCERNING THE BOARD OF DIRECTORS

     During 2000, the Board of Directors held 12 regularly scheduled meetings
and 4 special meetings. The Directors also considered Company matters and had
numerous communications with the Chairman of the Board of Directors and other
officials of the Company wholly apart from the formal Board meetings. In 2000,
all of the Company's Directors attended at least 75% of the total number of
meetings of the Board of Directors and of the committees of the Board of
Directors on which they served.

  AUDIT COMMITTEE

     The Audit Committee of the Board of Directors currently consists of Messrs.
Borick, Buchwald and Kemper, who serves as its Chairman. The Audit Committee met
12 times during 2000. The Audit Committee is responsible for reviewing and
approving the scope of the annual audit undertaken by the Company's independent
accountants and meets with them to review the progress and results of their work
as well as their recommendations. The Audit Committee recommends to the Board of
Directors the appointment of, has direct access to and reviews the fees of the
Company's independent accountants.

     The Chief Audit Officer for the Company reports directly to the Audit
Committee on, among other things, the Company's compliance with certain Company
procedures which are designed to enhance management's consideration of major
transactions involving the Company. The Audit Committee has direct control over
staffing and compensation of the Internal Audit Department. Additionally, the
Audit Committee reviews the Company's Corporate Code of Conduct. On at least a
quarterly basis, the Company's Chief Financial Officer reports directly to the
Audit Committee on any significant accounting issues. See the "Report of the
Audit Committee" below.

  COMPENSATION COMMITTEE

     The Compensation Committee currently consists of Messrs. Buchwald, Kemper
and Borick, who serves as its Chairman. During 2000, the Compensation Committee
met 4 times. The Compensation Committee is active in approving the design of
executive compensation plans, reviewing salaries, bonuses and other forms of
compensation for officers and key employees of the Company, establishing
salaries, benefits and other forms of compensation for new employees and in
other compensation and personnel areas as the Board of Directors from time to
time may request. For a discussion of the criteria utilized and factors
considered by the Compensation Committee in reviewing and making recommendations
with respect to executive compensation, see the "Report of the Compensation
Committee" below.

  LEGAL COMMITTEE

     The Legal Committee currently consists of Messrs. Goldstein, Buchwald and
Mizel. During 2000, the Legal Committee did not meet. The Legal Committee is
chaired by Mr. Goldstein and has been active in reviewing legal issues and
interacting with the Company's inside and outside legal counsel.

  OTHER COMMITTEES

     The Company has no executive or nominating committees. Procedures for
nominating persons for election to the Board of Directors are contained in the
Company's By-Laws.

  DIRECTOR COMPENSATION

     Each Director who is not an officer of the Company is paid $3,000 per month
as a retainer, $1,500 for each board meeting attended and $1,500 for attending
each meeting of the Legal, Audit and Compensation Committees and is granted
options to purchase 25,000 shares of Common Stock annually. Each Director also
is reimbursed for expenses related to his attendance at Board of Directors and
committee meetings.

     Messrs. Borick and Kemper each received fees of $1,500 per meeting during
2000 for services as a Director of Richmond American Homes and HomeAmerican,
respectively. Richmond American Homes' board held 11 meetings in 2000. During
2000, Mr. Kemper attended 12 meetings of the HomeAmerican Board of Directors.

                                        5
   9

Mr. Buchwald received $1,500 per month as a retainer and $1,500 per meeting, for
7 meetings, for service as a Director of M.D.C. Land Corporation.

     Mr. Kemper and his wife are covered by the Company's self-funded
contributory medical plan, for which he pays 100% of the premiums. For the
medical plan's fiscal year ended September 30, 2000, Mr. Kemper paid premiums in
excess of the cost of claims paid on behalf of Mr. Kemper and his wife.

                               EXECUTIVE OFFICERS

     Set forth below are the names and offices held by the executive officers of
the Company as of the Record Date. The executive officers of the Company are
elected annually and hold office until their successors are duly elected and
qualified or until their resignation, retirement, death or removal from office.
Biographical information on Messrs. Mizel and Mandarich, who serve as Directors
and executive officers of the Company, is set forth in "Election of Directors"
above. Biographical information for the other executive officers of the Company
is set forth below.



NAME                                         OFFICES HELD AS OF THE RECORD DATE
- ----                                         ----------------------------------
                               
Larry A. Mizel.................   Chairman of the Board of Directors and Chief Executive
                                  Officer
David D. Mandarich.............   President, Chief Operating Officer and a Director
Paris G. Reece III.............   Executive Vice President, Chief Financial Officer and
                                  Principal Accounting Officer
Michael Touff..................   Senior Vice President and General Counsel


     Paris G. Reece III, 46, was elected Executive Vice President of the Company
in July 1999, Senior Vice President in September 1994, Treasurer in September
1993, Chief Financial Officer in June 1990, Secretary in February 1990 and a
Vice President of the Company in August 1988. Mr. Reece resigned as Treasurer of
the Company in November 1996 and as Secretary of the Company in May 1996. Mr.
Reece also is an officer, director or both of most of the Company's
subsidiaries.

     Michael Touff, 56, was elected Senior Vice President and the General
Counsel of the Company in July 1999 and as Vice President and General Counsel in
December 1994. From August 1992 through December 1994, he was an officer in the
law firm of Ireland, Stapleton, Pryor & Pascoe, P.C. Prior to August 1992, Mr.
Touff was an officer in the law firm of Holmes & Starr, A Professional
Corporation.

                                        6
   10

                       COMPENSATION OF EXECUTIVE OFFICERS

SUMMARY COMPENSATION TABLE

     The following table sets forth the compensation received by the Chief
Executive Officer and the three other executive officers for each of the three
fiscal years ended December 31, 2000.



                                                                           LONG-TERM COMPENSATION AWARDS
                                                                          --------------------------------
                                ANNUAL COMPENSATION                                             SHARES
NAME AND                    ----------------------------   OTHER ANNUAL   RESTRICTED STOCK    UNDERLYING        ALL OTHER
PRINCIPAL POSITION          YEAR    SALARY      BONUS      COMPENSATION      AWARDS(3)          OPTIONS      COMPENSATION(1)
- ------------------          ----   --------   ----------   ------------   ----------------   -------------   ---------------
                                                                                        
Larry A. Mizel,...........  2000   $900,000   $6,304,383(2)     N/A                -0-             150,000(4)     $5,775
  Chairman of the Board     1999   $800,000   $4,586,470(2)     N/A                -0-             150,000        $5,000
  of Directors and Chief    1998   $660,000   $2,525,809(2)     N/A                -0-             100,000        $5,200
  Executive Officer
David D. Mandarich,.......  2000   $730,000   $6,304,383(2)     N/A                -0-             150,000(4)     $5,775
  President, Chief
    Operating               1999   $650,000   $4,586,470(2)     N/A                -0-             150,000        $5,000
  Officer and a Director    1998   $550,000   $2,525,809(2)     N/A                -0-             100,000        $5,200
Paris G. Reece III,.......  2000   $275,000   $  365,000        N/A           $150,000              70,000(4)     $5,775
  Executive Vice President  1999   $250,000   $  276,000        N/A           $150,000              70,000        $5,000
  and Chief Financial
    Officer                 1998   $228,800   $  170,000        N/A           $185,000              30,000        $5,200
Michael Touff,............  2000   $266,221   $  205,000        N/A           $ 30,000              30,000(4)     $5,775
  Senior Vice President     1999   $256,240   $  175,000        N/A           $ 20,000              30,000        $5,000
  and General Counsel       1998   $248,768   $  165,000        N/A           $ 20,000              10,000        $5,200


- ---------------

(1) The amounts in this column consist of Company contributions allocated to the
    named executive officers' accounts pursuant to the Company's 401(k) Savings
    Plan. One hundred percent of the Company's 2000 contribution was funded with
    shares of Common Stock valued at $32.74 per share, the closing price of the
    Common Stock on December 18, 2000, the date as of which the Company approved
    the stock portion of the allocation.

(2) These bonuses were paid in February following the year indicated in
    accordance with the terms of the M.D.C. Holdings, Inc. Executive Officer
    Performance-Based Compensation Plan approved by the Company's stockholders
    at the 1994 Annual Meeting (the "Executive Compensation Plan"). The amount
    of these bonuses is determined based on the Company's "Adjusted Pre-Tax
    Return on Average Stockholders' Equity" (as defined in the Executive
    Compensation Plan). Bonuses are not payable under the Executive Compensation
    Plan unless the Company's Adjusted Pre-Tax Return on Average Stockholders'
    Equity equals or exceeds 10%. In 2000, 20% of these bonuses, or $1,260,877,
    was paid in the form of 38,104 shares of Common Stock in accordance with the
    Executive Compensation Plan. In 1999, 20% of these bonuses, or $917,294, was
    paid in the form of 60,141 shares of Common Stock. In 1998, 20% of these
    bonuses, or $505,162, was paid in the form of 24,611 shares of Common Stock.

(3) In 2000, the Company granted restricted stock awards to 24 employees,
    including Messrs. Touff and Reece, pursuant to Restricted Stock Agreements
    effective December 1, 2000. The awards were valued at $29.25 per share, the
    closing price of the Common Stock on December 1, 2000. In 1999, the Company
    granted restricted stock awards to 13 employees, including Messrs. Touff and
    Reece, pursuant to Restricted Stock Agreements that became effective as of
    November 19, 1999. The awards were valued at $15.56 per share, the closing
    price of the Common Stock on the date of the awards. In 1998, the Company
    granted restricted stock awards to 17 employees, including Messrs. Touff and
    Reece on November 20, 1998. The awards were valued at $18.0625 per share,
    the closing price of the Common Stock on the date of the awards. The
    restrictions on the vesting of the shares granted pursuant to the Restricted
    Stock Agreements lapse as to 25% of such shares each year, commencing on the
    first anniversary of the grant. All of the restrictions on vesting of the
    restricted shares lapse in the event of (1) the closing of a change in
    control transaction; (2) the employee's termination of employment as a
    result of death or disability; or (3) the employee's termination of
    employment by the Company other than for cause.

                                        7
   11

(4) See "Option Grants in Last Fiscal Year," below.

     N/A: Disclosure is not applicable under the Securities and Exchange
     Commission's rules.

     Severance benefits for Messrs. Mizel and Mandarich are included in their
employment agreements. Severance benefits for Messrs. Reece and Touff are
included in their change in control agreements. See "Employment Agreements and
Change in Control Agreements" below.

     The Company's severance pay policy provides severance pay to eligible
employees, including each of the named executive officers, whose employment is
involuntarily terminated by the Company for reasons other than gross misconduct.
Employees are eligible for severance pay under this policy if involuntarily
terminated after 90 days of employment. The amount of severance pay under the
policy is based on the length of service with the Company and payment of
severance is conditioned upon execution of a release agreement with the Company.
For each of the named executive officers (other than Messrs. Mizel and
Mandarich, whose severance pay is provided for in their employment agreements),
the amount of pay would be one week for each year of service to a maximum of 12
weeks; provided, however, the Compensation Committee of the Board of Directors
may approve additional severance payments for situations involving management
personnel.

OPTION GRANTS IN LAST FISCAL YEAR

     The table below provides information on option grants in fiscal 2000 to the
named executive officers.(3)



                                                  INDIVIDUAL GRANTS                            POTENTIAL REALIZABLE VALUE AT
                          ------------------------------------------------------------------      ASSUMED ANNUAL RATES OF
                                              PERCENT OF TOTAL                                 STOCK PRICE APPRECIATION FOR
                          NUMBER OF SHARES   OPTIONS GRANTED TO                                         OPTION TERM
                             UNDERLYING      EMPLOYEES IN FISCAL     EXERCISE     EXPIRATION   -----------------------------
NAME                         OPTIONS(1)            YEAR(2)         PRICE($/SH)       DATE           5%              10%
- ----                      ----------------   -------------------   ------------   ----------   -------------   -------------
                                                                                             
Larry A. Mizel..........      150,000               17.7%             $29.25       12/01/05     $1,212,185      $2,678,613
David D. Mandarich......      150,000               17.7%             $29.25       12/01/05     $1,212,185      $2,678,613
Paris G. Reece III......       70,000                8.3%             $29.25       12/01/05     $  565,687      $1,250,019
Michael Touff...........       30,000                3.5%             $29.25       12/01/05     $  242,437      $  535,723


- ---------------

(1) Options granted in 2000 are exercisable 25% per year beginning on December
    1, 2001. The closing price of the Common Stock on the New York Stock
    Exchange on the date of the grants was $29.25.

(2) The Company granted options representing 845,500 shares of Common Stock to
    employees in fiscal 2000.

(3) Table has not been adjusted to reflect the impact of the 10% stock dividend
    distributed on February 16, 2001. Pursuant to the M.D.C. Holdings, Inc.
    Employee Equity Incentive Plan, as a result of the 10% stock dividend, the
    number of shares that may be acquired upon exercise of the options increased
    by 10% and the exercise price of unexercised options decreased by the
    reciprocal of 10%.

AGGREGATE OPTION EXERCISES IN LAST FISCAL YEAR AND FISCAL YEAR-END OPTION VALUES

     The table below provides information on option exercises in fiscal 2000 by
the named executive officers and the value of such officers' unexercised options
at December 31, 2000.



                                                         SHARES UNDERLYING           VALUE OF UNEXERCISED
                           SHARES                       UNEXERCISED OPTIONS          IN-THE-MONEY OPTIONS
                          ACQUIRED                     AT FISCAL YEAR END(3)         AT FISCAL YEAR END(1)
                             ON          VALUE      ---------------------------   ---------------------------
NAME                      EXERCISE      REALIZED    EXERCISABLE   UNEXERCISABLE   EXERCISABLE   UNEXERCISABLE
- ----                     -----------   ----------   -----------   -------------   -----------   -------------
                                                                              
Larry A. Mizel(2)......    200,000     $1,462,600     312,500        337,500      $6,841,859     $3,785,670
David D.
  Mandarich(2).........    100,000     $  731,300     362,500        337,500      $8,166,675     $3,794,775
Paris G. Reece III.....          0              0      47,500        142,500      $  851,152     $1,503,033
Michael Touff..........          0              0      20,000         60,000      $  366,623     $  630,593


                                        8
   12

- ---------------

(1) The closing price of the Common Stock on December 29, 2000 on the New York
    Stock Exchange was $32.95.

(2) Mr. Mizel borrowed $1,353,301 and Mr. Mandarich borrowed $676,651,
    respectively, to pay a portion of the sum of the exercise price and the
    federal and state income taxes realized on the exercise of options pursuant
    to the M.D.C. Holdings, Inc. Executive Option Purchase Program. See "Certain
    Relationships and Related Transactions" below.

(3) Table has not been adjusted to reflect the impact of the 10% stock dividend
    distributed on February 16, 2001. Pursuant to the M.D.C. Holdings, Inc.
    Employee Equity Incentive Plan, as a result of the 10% stock dividend, the
    number of shares that may be acquired upon exercise of the options increased
    by 10% and the exercise price of unexercised options decreased by the
    reciprocal of 10%.

                                        9
   13

                      REPORT OF THE COMPENSATION COMMITTEE

     NOTWITHSTANDING ANYTHING TO THE CONTRARY SET FORTH IN ANY OF THE COMPANY'S
PREVIOUS FILINGS UNDER THE SECURITIES ACT OF 1933, AS AMENDED, OR THE EXCHANGE
ACT THAT MIGHT INCORPORATE FUTURE FILINGS, INCLUDING THIS PROXY STATEMENT, IN
WHOLE OR IN PART, THE FOLLOWING REPORT OF THE COMPENSATION COMMITTEE AND
PERFORMANCE GRAPH SHALL NOT BE INCORPORATED BY REFERENCE INTO ANY SUCH FILING.

     The Compensation Committee of the Board of Directors of the Company (the
"Committee") is comprised solely of Directors who are not employees of the
Company. The Committee is responsible for setting executive compensation
policies and determining the compensation paid to executive officers of the
Company.

     There are three primary objectives of the Company's executive compensation
program. First, this program is designed to attract, retain and reward highly
qualified executives. Second, the stock-based portion of the compensation
program is designed to create and maintain a strong and direct link between
executive pay, the Company's financial performance and total returns to
shareowners. Third, the Company's compensation program is intended to address,
among other things, the Committee's concern that the Company's highly
experienced executives could be targeted by the Company's competitors.

     The three main components of the Company's executive compensation program
are: base salary, annual performance-based incentive compensation and
stock-based, long-term incentive. The Company operates with comparatively few
middle management employees. Because of this, base salaries for the Company's
executive officers, including the Chief Executive Officer, are at or above the
average rates paid by competitors in order to enable the Company to retain its
experienced and skilled executives. However, the Committee believes that the
Company's overall management costs are reasonably comparable to those of other
major homebuilders, including those that are part of the Peer Group Index shown
on the performance graph below.

     Base salaries are reviewed annually and adjusted based on individual
performance, annual salary increases in the industry, local economic and
employment conditions, the Company's performance and the compensation paid for
similar positions at comparable companies. Similarly, annual grants of stock
options, restricted stock or bonuses are based on individual performance and the
role played by the recipient in achieving the Company's results and objectives.

2000 COMPENSATION

     The Committee considered the following factors in setting total
compensation for 2000, including incentive compensation: the Company's record
earnings per share, home closings, revenues, orders for homes, year-end backlog,
annual operating earnings, homebuilding and mortgage lending profits and home
gross margins; the Company's 29.1% return on average stockholders' equity;
improving upon the Company's position among the top quintile of the homebuilding
industry in most financial performance measures, and in fact being rated as one
of the top two homebuilders in most financial performance measures; additional
coverage by Wall Street analysts; the rating upgrade of the Company's senior
notes by Moody's Investor Service; the increases to the capacity of the
Company's homebuilding line of credit and mortgage warehousing line of credit;
the Company's improved financial ratios; and the 110% increase in the price of
the Company's Common Stock.

     Incentive compensation paid to Messrs. Mizel and Mandarich for 2000 was
based upon the Company's Executive Compensation Plan. This plan was designed (i)
to provide the Company's most senior executive officers annual incentive
compensation based on achievement of specific performance objectives linked to
return on equity; and (ii) to permit the Company to deduct executive
compensation for tax purposes.

     The Company also maintains an annual bonus program for the Company's other
officers and key management employees. Bonuses are intended to compensate
management and other employees for the attainment of the Company's annual
financial performance goals and other criteria, as determined by the Committee.
Because the Company met or exceeded the 2000 performance goals for these
performance criteria, the Committee authorized the bonuses set forth in the
summary compensation table for Messrs. Reece and Touff, the named executive
officers other than Messrs. Mizel and Mandarich.

                                        10
   14

     The Committee also uses long-term, stock-based incentives in the form of
stock options and grants of restricted stock to provide compensation to
executive officers and other key employees that is linked directly to the
performance of the Company's Common Stock. In 2000, the Committee awarded stock
options to acquire 845,500 shares of Common Stock to a total of 57 employees,
including the named executive officers, and shares of restricted stock to 24
employees, including Messrs. Reece and Touff. These incentives are designed and
intended to link management and shareowner interests and to motivate executives
to make long-term decisions and investments that will serve to increase the
long-term total return to shareowners. Vesting requirements contained in the
option grants and restricted stock award agreements serve as an additional
long-term incentive to retain key officers and other employees.

CEO COMPENSATION

     Mr. Mizel's base salary for 2000 of $900,000 was based on the factors
described below. The Committee approved a bonus of $6,304,383 for Mr. Mizel for
2000 in accordance with the terms of the Executive Compensation Plan described
above.

     The Committee approved Mr. Mizel's 2000 base salary based on the following
factors, in order of importance to the Committee: (i) achieving the Company's
goal of continuing to be in the top quintile of the homebuilding industry in
most financial performance measures; (ii) the Company's record operating results
during 2000; (iii) the continued improvement of the Company's financial ratios;
(iv) the increases to the Company's homebuilding line of credit and mortgage
warehousing line; (v) additional coverage by Wall Street analysts; and (vi) the
credit rating agency upgrade.

     The primary financial performance improvements on which the Committee
relied in determining Mr. Mizel's 2000 base salary were the increase in the
Company's diluted operating earnings per share in 2000 and the Company's ranking
as one of the top two homebuilders in many financial performance measures.

                                            COMPENSATION COMMITTEE

                                            Steven J. Borick, Chairman
                                            William B. Kemper
                                            Herbert T. Buchwald

                                        11
   15

PERFORMANCE GRAPH

     Set forth below is a graph comparing the yearly change in the cumulative
total return of the Common Stock with the cumulative total return of the
Standard & Poor's 500 Stock Index and with that of a peer group of other
homebuilders over the five-year period ending on December 31, 2000.

     It is assumed in the graph that $100 was invested (1) in the Company's
Common Stock; (2) in the stocks of the companies in the Standard & Poor's 500
Index; and (3) in the stocks of the peer group companies just prior to the
commencement of the period and that all dividends received within a quarter were
reinvested in that quarter. The peer group index is composed of the following
companies: Centex Corporation, Pulte Corporation, The Ryland Group, Inc., Toll
Brothers, Inc., KB Home, Lennar Corporation, Hovnanian Enterprises, Inc., Del
Webb Corporation, D.R. Horton Inc., M/I Schottenstein Homes, Inc., Beazer Homes
USA, Inc. and NVR, Inc.

     The stock price performance shown on the following graph is not indicative
of future price performance.

                     COMPARISON OF CUMULATIVE TOTAL RETURN
                     OF MDC COMMON STOCK, THE S&P 500 INDEX
                           AND A SELECTED PEER GROUP

                              [PERFORMANCE GRAPH]

                             FIVE YEAR PLOT POINTS



- --------------------------------------------------------------------------------------
                       12/31/95   12/31/96   12/31/97   12/31/98   12/31/99   12/31/00
- --------------------------------------------------------------------------------------
                                                            
 M.D.C. Holdings,
  Inc.                  100.00     123.30     218.40     312.86     232.43     494.86
 Weighted Avg. Peer
  Group                 100.00      99.34     171.16     229.02     166.59     354.19
 S&P 500                100.00     120.96     158.47     200.74     239.93     215.61


                                        12
   16

                         REPORT OF THE AUDIT COMMITTEE

     NOTWITHSTANDING ANYTHING TO THE CONTRARY SET FORTH IN ANY OF THE COMPANY'S
FILINGS UNDER THE SECURITIES ACT OF 1933, AS AMENDED, OR THE EXCHANGE ACT THAT
MIGHT INCORPORATE FUTURE FILINGS, INCLUDING THIS PROXY STATEMENT, IN WHOLE OR IN
PART, THE FOLLOWING REPORT OF THE AUDIT COMMITTEE SHALL NOT BE INCORPORATED BY
REFERENCE INTO ANY SUCH FILING.

     The Audit Committee operates under a written charter adopted by the Board
of Directors in fiscal 2000, which is included in this proxy statement as
Exhibit A. Each member of the Audit Committee is independent in the judgment of
the Company's Board of Directors and as required by the listing standards of the
New York Stock Exchange. The Audit Committee met 12 times during 2000.

     Management is responsible for the Company's internal controls and the
financial reporting process. The Company's independent auditors, Ernst & Young
LLP are responsible for performing an independent audit of the Company's
consolidated financial statements in accordance with auditing standards
generally accepted in the United States of America and for issuing a report
thereon. The Audit Committee's responsibility is to monitor and oversee these
processes, as described in the Audit Committee Charter.

     The Audit Committee reviewed and discussed the audited financial statements
of the Company for the fiscal year ended December 31, 2000 with the Company's
management. The Audit Committee has discussed with the Company's independent
auditors the matters required to be discussed by Statement of Auditing Standards
No. 61 (Communications with Audit Committees).

     The Audit Committee has received the written disclosures and the letter
from the Company's independent auditors required by the Independence Standards
Board Standard No. 1, Independence Discussions with Audit Committees and has
discussed with the independent accountants the independent accountant's
independence.

     Based on the review and discussions described above, the Audit Committee
recommended to the Board of Directors that the audited financial statements be
included in the Company's Annual Report on Form 10-K for the fiscal year ended
December 31, 2000 for filing with Securities and Exchange Commission.

                                            AUDIT COMMITTEE

                                            William B. Kemper, Chairman
                                            Steven J. Borick
                                            Herbert T. Buchwald

                                        13
   17

                           EMPLOYMENT AGREEMENTS AND
                          CHANGE IN CONTROL AGREEMENTS

EMPLOYMENT AGREEMENTS

     Mr. Mizel and Mr. Mandarich (each an "Executive" or together the
"Executives") each entered into an Employment Agreement with the Company
effective October 1, 1997 (the "Employment Agreements"). The Employment
Agreements provided for each Executive's continued employment by the Company;
Mr. Mizel as Chairman, President and Chief Executive Officer and Mr. Mandarich
as Executive Vice President -- Real Estate and Chief Operating Officer, until
September 30, 2002 (the Initial Term). When he resigned as President of the
Company in June of 1999, Mr. Mizel acknowledged that the resignation did not
constitute a "Material Change" (see below) under his Employment Agreement. Mr.
Mandarich was appointed President of the Company in June, 1999. Unless either
the Company on the one hand or either Executive on the other hand elects by
notice in writing delivered to the other at least six months prior to the
expiration of the Initial Term or any extension thereof, such term shall be
extended automatically for two additional years, subject to earlier termination
by either Executive's voluntary resignation or otherwise as provided pursuant to
the terms of the Employment Agreement (the "Employment Term").

     Pursuant to the Employment Agreements, the Executives' base salaries ("Base
Salaries") are subject to annual review by the Board of Directors. Messrs. Mizel
and Mandarich also are to be paid incentive compensation pursuant to the
Executive Compensation Plan ("Annual Incentive Compensation") and long-term
incentive compensation pursuant to the Company's Employee Equity Incentive Plan
(the "Equity Plan").

     Each Executive will be entitled to a retirement benefit under the
Employment Agreement. Mr. Mizel's retirement benefit required that he remain
employed by the Company through September 30, 1999, and Mr. Mandarich's requires
that he remain employed by the Company through September 30, 2002, in each case
unless such employment is terminated by the Company without cause, in the event
of the Executive's death or total disability or if the Executive elects to
terminate his employment upon a "Change in Control" or because of a "Material
Change" (as those terms are described below). The retirement benefit shall be
equal to 70% of the Executive's highest Base Salary during the final three years
of the Employment Term and shall be payable for the duration of the Executive's
life. In addition, the Employment Agreements provide for medical insurance
benefits, reimbursement of certain expenses, and entitle each of the Executives
to participate in the Company's benefit plans. If Mr. Mizel retired at the end
of 2000 and Mr. Mandarich retires at the end of 2002, respectively, assuming
their Base Salaries remain the same as in 2000, their annual retirement benefits
would approximate $630,000 and $511,000, respectively.

     Messrs. Mizel and Mandarich may be terminated for cause, as defined in the
Employment Agreements. If an Executive is terminated without cause (including
the Company's election not to extend the term of the Employment Agreement)
during the Employment Term, he will be entitled to receive (i) an amount equal
to the aggregate Base Salary earned by the Executive during the three years
prior to such termination, plus (ii) an amount equal to 100% of the Annual
Incentive Compensation paid for the year prior to termination, and (iii) the
retirement benefits payable under the Employment Agreement commencing on the
date of termination. In addition, in the event of termination without cause,
each Executive's options and other rights under the Equity Plan shall vest
immediately and the Executive and his spouse and dependents shall be entitled to
continued medical benefits.

     If a Change in Control occurs, all options, dividend equivalents and other
rights granted to Executives under the Equity Plan and any other Company plans
shall be accelerated and become exercisable immediately prior to the occurrence
of the transaction giving rise to the Change in Control.

     Within two years after a Change in Control or a Material Change, the
Executive may terminate his employment, if not already terminated by the
Company. In the event of such termination or a termination of employment by the
Company without cause upon or within two years following a Change in Control,
then (A) each Executive shall receive the amounts payable in the event the
Executive's employment were terminated without cause as described above, (B)
with respect to the retirement benefit, either (1) the Company shall establish
and fund an irrevocable grantor trust in conformance with the model trust set
forth in IRS Revenue
                                        14
   18

Procedure 92-64, or (2) the Company shall, if it so elects, pay to the
Executive, in a lump sum cash payment, the amount that otherwise would be
required to be contributed to such trust.

     If the amounts payable upon the occurrence of a Change in Control or
Material Change, either alone or together with any other payments which the
Executive has the right to receive, would be subject to an excise tax as an
"excess parachute payment" under Section 4999 of the Internal Revenue Code, each
Executive agrees in his Employment Agreement that such aggregate amounts shall
be paid in annual installments over the shortest period of time over which such
aggregate amounts may be paid and not be treated as "excess parachute payments"
under Section 4999.

     For purposes of this description of the Employment Agreements, a "Change in
Control" shall occur if:

          (i) a report on Schedule 13D is filed with the Securities and Exchange
     Commission disclosing that any person, other than the Company or any
     employee benefit plan sponsored by the Company, or any director of the
     Company as of the date of the Employment Agreements, or affiliate of such
     director, is the beneficial owner, directly or indirectly, of twenty
     percent (20%) or more of the combined voting power of the then-outstanding
     securities of the Company;

          (ii) any person, other than the Company or any employee benefit plan
     sponsored by the Company or any director of the Company as of the date of
     the Employment Agreements, or affiliate of such director, shall purchase
     securities pursuant to a tender offer or exchange offer to acquire any
     Common Stock of the Company (or securities convertible into Common Stock)
     for cash, securities or any other consideration, provided that after
     consummation of the offer, the person in question is the beneficial owner
     of twenty percent (20%) or more of the combined voting power of the
     then-outstanding securities of the Company;

          (iii) the shareowners of the Company shall approve: (A) any
     consolidation or merger of the Company (1) in which the Company is not the
     continuing or surviving corporation; or (2) pursuant to which shares of
     Common Stock of the Company would be converted into cash, securities or
     other property; or (B) any sale, lease, exchange or other transfer (in one
     transaction or a series of related transactions) of all or substantially
     all the assets of the Company; or

          (iv) there shall have been a change in a majority of the members of
     the Board of Directors of the Company within a twelve month period, unless
     the election or nomination for election by the Company's shareowners of
     each new director during such twelve month period was approved by the vote
     of two-thirds of the directors then still in office who were directors at
     the beginning of such twelve month period.

     For purposes of the Employment Agreements, a "Material Change" shall occur
if:

          (i) the Company makes any of certain specified adverse changes in an
     Executive's reporting relationship, titles, functions, duties or
     responsibilities from those that the Executive occupied on October 1, 1997
     or, if the Employment Agreements have been renewed or extended, the date of
     the last renewal or extension;

          (ii) the Company assigns or reassigns the Executive (without his
     written permission) to another place of employment;

          (iii) the Company reduces the Executive's Base Salary, Annual
     Incentive Compensation or long-term incentive compensation or the manner in
     which such compensation is determined, or retirement benefits, unless such
     reduction similarly applies to all "Senior Executive Officers of the
     Company," as defined in the Employment Agreements, or the Company breaches
     the terms of the Employment Agreements; provided, however, that nothing in
     this clause (iii) shall be construed to permit the Company to reduce either
     Executive's retirement benefit, as provided in the Employment Agreements,
     in any event, and regardless of whether such reduction would similarly
     apply to all Senior Executive Officers of the Company; or

          (iv) a purchaser of all or substantially all of the Company's assets
     or any successor or assignee of the Company fails to assume the Employment
     Agreements.

                                        15
   19

CERTAIN OTHER CHANGE IN CONTROL AGREEMENTS

     Messrs. Reece and Touff have entered into change in control Agreements with
the Company (the "Agreements")*. The Agreements are effective January 26, 1998
and terminate on the earlier of termination of the employee's employment or
December 31, 2001. Unless either party elects by notice in writing delivered to
the other by September 30, 2001, or at least 90 days prior to December 31 of
each subsequent year, the term of the Agreement will be renewed automatically
for successive one-year terms. In addition, if an Agreement has not been
terminated prior to a "Change in Control" (as defined below), upon a Change in
Control, the term of an Agreement shall extend automatically for two years.

     For purposes of the Agreements, the definition of "Change in Control" is
generally the same as the definition of "Change in Control" in the description
of the Employment Agreements as described above.

     For purposes of the Agreements, a "Change in Control Event" occurs if a
Change in Control is followed by a "Material Change" within two years. A
Material Change is defined in the Agreements to occur if the employee's
employment is terminated without "cause" (as defined in the Agreements) or if
any of the events set forth under the definition of "Material Change" described
above with respect to the Employment Agreements takes place, taking into account
the titles, positions and reporting relationships of Messrs. Reece or Touff.

     Pursuant to the Agreements, if a Change in Control Event occurs, the
employee may elect within 90 days after the Change in Control Event to terminate
the employee's employment, if not previously terminated by the Company, and to
receive a Change in Control payment. The Change in Control payment equals two
times the sum of the employee's Base Salary, in effect immediately prior to the
Change in Control Event, plus the amount of the employee's last regular annual
bonus, provided that the amount of such annual bonus shall not exceed 50% of the
employee's annual Base Salary in effect immediately prior to the Change in
Control Event.

     If a Change in Control as defined above occurs, all options, dividend
equivalents and other rights granted to the employee under any Company equity
incentive plan shall be accelerated and become exercisable immediately prior to
the closing of the Change in Control. If the Change in Control is not
consummated, the employee's election to exercise such options and other rights
shall be of no effect and the employee's options shall remain subject to their
original restrictions.

     Any amounts payable pursuant to the Change in Control Agreement are in
addition to any payments otherwise payable to the employee pursuant to any
agreement, plan or policy of the Company. If the amounts payable upon the
occurrence of a Change in Control Event, either alone or together with other
payments which the employee has the right to receive, would be subject to an
excise tax as a "excess parachute payment" under Section 4999 of the Internal
Revenue Code. Each employee agrees in the Change in Control Agreement that such
aggregate amounts shall be paid in annual installments over the shortest period
of time over which such amounts may be paid and not be treated as "excess
parachute payments" under Section 4999.

- ---------------

* Certain other employees of the Company (the "Covered Employees") have been
  provided change in control agreements containing the same terms and conditions
  as the Agreements described above for Messrs. Reece and Touff, taking into
  account the respective titles, positions and reporting relationships of the
  other Covered Employees and with changes to certain other provisions. If the
  Agreements for the Covered Employees have not been terminated prior to a
  Change in Control, upon a Change in Control, the term of the Agreements for
  the other Covered Employees shall extend automatically for one year, rather
  than two years as in the cases of Messrs. Reece and Touff. The Change in
  Control payment for a Covered Employee would equal the sum of the Covered
  Employee's Base Salary in effect immediately prior to the Change in Control
  Event plus an amount equal to the Covered Employee's last regular annual
  bonus, provided that the amount of such bonus shall not exceed 50% of the
  Covered Employee's annual Base Salary in effect immediately prior to the
  Change in Control Event.
                                        16
   20

        DESCRIPTION OF M.D.C. HOLDINGS, INC. 2001 EQUITY INCENTIVE PLAN

     The Company adopted the M.D.C. Holdings, Inc. 2001 Equity Incentive Plan
(the "Equity Incentive Plan") effective March 26, 2001. A copy of the Equity
Incentive Plan is attached to this Proxy Statement as Exhibit B. The purposes of
the Equity Incentive Plan are to provide those employees who are selected for
participation with added incentives to continue in the long-term service of the
Company and to give those employees a more direct interest in the future success
of the operations of the Company by connecting incentive compensation to
increases in shareholder value and aligning the employees' interests with the
interests of the Company's shareholders. The Equity Incentive Plan is also
designed to help the Company attract, retain and motivate the most qualified
employees.

     The Equity Incentive Plan provides for the grant of non-qualified stock
options, incentive stock options, stock appreciation rights, restricted stock,
stock units and other stock grants to employees of the Company. The maximum
number of shares of Common Stock that may be subject to awards under the Equity
Incentive Plan is 2,000,000. This amount will be increased automatically on each
succeeding annual anniversary of the adoption of the Equity Incentive Plan by
the Board by an amount equal to 10% of the then authorized shares under the
Equity Incentive Plan. The maximum number of shares that may be subject to
incentive stock options is 2,000,000. The maximum number of shares subject to
one or more awards that can be granted to any employee in the form of options or
stock appreciation rights under the Equity Incentive Plan in any calendar year
is 2,000,000. The number of shares subject to such limitations is subject to
adjustment on account of stock splits, stock dividends and other changes in the
Common Stock. Shares of Common Stock covered by unexercised non-qualified or
incentive stock options that expire or terminate, together with shares of Common
Stock that are forfeited pursuant to a restricted stock grant or any other award
(other than an option) under the Equity Incentive Plan or that are used to pay
withholding taxes or the option exercise price, will again be available for
grants under the Equity Incentive Plan. As of the Record Date, the fair market
value of one share of Common Stock was $35.95.

     Participation.  The Equity Incentive Plan provides that awards may be made
to employees who are performing, or in the judgment of the Compensation
Committee will perform, vital services in the management, operation and
development of the Company, and significantly contribute or are expected to
significantly contribute to the achievement of long-term Company economic
objectives. It is expected that most, if not all, of the Company's employees
will be eligible to receive grants under the Equity Incentive Plan. As of
February 15, 2001, the Company had approximately 1,800 employees. Members of the
Board who are not employees are not eligible to receive awards under the Equity
Incentive Plan.

     Administration.  The Equity Incentive Plan is administered by the
Compensation Committee of the Board (the "Committee"). To the extent possible,
the Committee is intended to be structured at all times so that it satisfies the
"non-employee director" requirement of Rule 16b-3 under the Securities Exchange
Act of 1934 (the "Exchange Act") and the similar requirement of Section 162(m)
of the Internal Revenue Code of 1986, as amended (the "Code") with respect to
grants to employees whose compensation is subject to Section 162(m) of the Code.
The Committee has discretion to determine the employees to whom awards may be
granted under the Equity Incentive Plan and the manner in which such awards will
vest. Options, stock appreciation rights, restricted stock and stock units may
be granted by the Committee to employees in such numbers and at such times
during the term of the Equity Incentive Plan as the Committee shall determine,
subject to the limitations set forth above. In granting options, stock
appreciation rights, restricted stock and stock units, the Committee will take
into account such factors as it may deem relevant in order to accomplish the
Equity Incentive Plan's purposes, including one or more of the following: the
extent to which performance goals have been met, the duties of the respective
employees, and their present and potential contributions to the Company's
success.

     The Committee may delegate to specified officers of the Company the power
and authority to grant awards to specified groups of employees, subject to any
restrictions or conditions that the Committee imposes. However, the Committee
may not delegate the authority to grant awards with respect to any employee who
is subject to Section 16(b) of the Exchange Act. To the extent that the
Committee has delegated authority to grant awards to specified officers, the
references to the Committee's exercise of discretion or decision-making in the
remainder of this description include the specified officers.

                                        17
   21

     Exercise of Options.  The Committee determines the exercise price for each
option; however, incentive stock options must have an exercise price that is at
least equal to the fair market value of the Common Stock on the date the
incentive stock option is granted (or at least equal to 110% of fair market
value in the case of an incentive stock option granted to an employee who owns
Common Stock having more than 10% of the total voting power of all classes of
stock of the Company). An option holder may exercise an option by written notice
and payment of the exercise price (i) in cash, (ii) by certified check,
cashier's check or other check acceptable to the Company, (iii) by the surrender
of a number of shares of Common Stock already owned by the option holder for at
least six months with a fair market value equal to the exercise price, or (iv)
through a broker's transaction (also known as a "cashless exercise" or "same-day
sale" transaction) by directing the broker to sell all or a portion of the
Common Stock to pay the exercise price or make a loan to the option holder to
permit the option holder to pay the exercise price. Option holders who are
subject to the withholding of federal and state income tax as a result of
exercising an option may, with the approval of the Committee, satisfy the income
tax withholding obligation through the withholding of a portion of the Common
Stock to be received upon exercise of the option. Options, stock appreciation
rights, stock units and restricted stock awards granted under the Equity
Incentive Plan generally are not transferable other than by will or by the laws
of descent and distribution; however, the Committee may provide at the time of
the grant of a non-qualified option or thereafter that the holder may transfer
the non-qualified option to an immediate family member, a trust of which the
only beneficiaries are immediate family members, a partnership of which the only
partners are immediate family members or trusts for the sole benefit of
immediate family members, a corporation of which the only shareholders are
immediate family members, a limited liability company of which the only members
are immediate family members, or to any other entity which is solely owned by
immediate family members.

     Option Term.  The Committee determines (1) the term of each option, which
shall be no longer than ten years (five years in the case of an incentive stock
option granted to an employee who owns Common Stock having more than 10% of the
total voting power of all classes of stock of the Company); and (2) the period
during which the option may be exercised following termination of employment.

     If the Committee does not specify a period following employment termination
during which the option can be exercised, the following provisions will apply.
If the option holder's services are terminated for cause, as determined by the
Committee, the option terminates immediately. For this purpose, cause includes
willful misconduct, willful failure to perform the option holder's duties,
insubordination, theft, dishonesty, conviction of a felony or any other willful
conduct that is materially detrimental to the Company or such other conduct as
the Committee determines in good faith reasonably to be cause for the option
holder's discharge. If the option holder becomes disabled, (unless the Committee
determines otherwise) the option may be exercised for one year after the option
holder terminates employment on account of disability. If the option holder dies
during employment or in the one-year period referred to in the preceding
sentence or in the period referred to in the following sentence, the option may
be exercised for one year after the option holder's death by those empowered to
do so under (unless the Committee determines otherwise) the option holder's will
or under applicable law. If the option holder terminates employment for any
reason other than cause, disability, or death, an incentive stock option may be
exercised for three months after termination of employment and a non-qualified
stock option may be exercised for one year after termination of employment. In
all cases, the option can be exercised only to the extent it is vested at the
time of termination of employment and only to the extent it has not otherwise
expired.

     Restricted Stock.  The Committee may grant a Participant a number of shares
of restricted stock as determined by the Committee in its sole discretion.
Grants of restricted stock may be subject to such restrictions, including for
example, continued employment with the Company for a stated period of time or
the attainment of performance goals and objectives, as determined in the
discretion of the Committee. The restrictions may vary among awards and
participants. If a participant dies or becomes disabled or retires pursuant to
the Company's retirement policy, the restricted stock will become fully vested
as to a pro rata portion of each award based on the ratio of the number of
months of employment completed at termination of employment from the date of the
award to the total number of months of employment required for each award to
become fully vested. The remaining portion of the restricted stock will be
forfeited. If a participant terminates employment for any other reason, all
unvested shares of restricted stock will be forfeited.

                                        18
   22

     Stock Units.  The Committee may grant stock units to participants. The
Committee determines the number of stock units to be granted, the goals and
objectives to be satisfied, the time and manner of payment, and any other terms
and conditions applicable to the stock units.

     Stock Appreciation Rights.  The Committee may grant stock appreciation
rights to participants, either separately or in tandem with the grant of
options. The Committee determines the period during which a stock appreciation
right may be exercised and the other terms and conditions applicable to the
stock appreciation rights. Upon exercise of a stock appreciation right, a
participant is entitled to a payment equal to the number of shares of Common
Stock as to which the stock appreciation right is exercised times the excess of
the fair market value of one share of Common Stock on the date the stock
appreciation right is exercised over the fair market value of one share of
Common Stock on the date the stock appreciation right was granted. The amount
may be paid in shares of Common Stock, in cash, or in a combination of cash and
Common Stock as determined in the discretion of the Committee. The value of a
fractional share shall be paid in cash. Upon termination of employment, stock
appreciation rights are exercisable in the same manner as options. See, "Option
Term," above. If a stock appreciation right is granted in tandem with an option,
exercise of the stock appreciation right or the option will result in an equal
reduction in the number of shares subject to the corresponding option or stock
appreciation right.

     Other Stock Grants.  The Committee may award stock bonuses to such
participants, subject to such conditions and restrictions, as it determines in
its sole discretion. Stock bonuses may be outright grants or may be conditioned
on continued employment or attainment of performance goals as determined in the
discretion of the Committee. The Board may, in its sole discretion, establish
other incentive compensation arrangements pursuant to which participants may
acquire Common Stock or provide that other incentive compensation will be paid
in Common Stock under the Equity Incentive Plan.

     Corporate Reorganization/Change in Control.  In the event of a "Corporate
Transaction," the Committee shall take one or a number of actions with respect
to outstanding awards, such as providing that any or all awards under the Equity
Incentive Plan shall immediately vest; providing that any or all stock units
shall become payable; providing for the assumption or substitution of any or all
awards by a successor or purchaser; or taking any other actions permitted under
the Equity Incentive Plan. A "Corporate Transaction" includes (i) the merger or
consolidation of the Company with or into another corporation or other
reorganization (other than a bankruptcy reorganization) of the Company (other
than a reorganization, merger or consolidation in which the Company is the
continuing company and that does not result in any change in the outstanding
shares of Common Stock), (ii) the sale of all or substantially all of the assets
of the Company (other than a sale in which the Company continues as a holding
company of an entity that conducts the business formerly conducted by the
Company), (iii) the dissolution or liquidation of the Company, or (iv) a "change
in control" of the Company. A "change in control" occurs if (a) a report on
Schedule 13D is filed with the Securities and Exchange Commission pursuant to
Section 13(d) of the Exchange Act disclosing that any person (within the meaning
of Section 13(d) of the Exchange Act), other than the Company (or one of its
subsidiaries) or any employee benefit plan sponsored by the Company (or one of
its subsidiaries), or any director of the Company, or an affiliate of such
director, is the beneficial owner, directly or indirectly, of 50 percent or more
of the combined voting power of the then-outstanding securities of the Company;
(b) any person (within the meaning of Section 13(d) of the Exchange Act), other
than the Company (or one of the subsidiaries) or any employee benefit plan
sponsored by the Company (or one of its subsidiaries), or any director of the
Company, or an affiliate of such director, shall purchase securities, pursuant
to a tender offer or exchange offer to acquire any common stock of the Company
(or securities convertible into common stock) for cash, securities or any other
consideration, provided that after consummation of the offer, the person in
question is the beneficial owner (as such term is defined in Rule 13d-3 under
the Exchange Act), directly or indirectly, of 50 percent or more of the combined
voting power of the then-outstanding securities of the Company (as determined
under paragraph (d) of Rule 13d-3 under the Exchange Act, in the case of rights
to acquire common stock); (c) the stockholders of the Company shall approve (A)
any consolidation or merger of the Company (1) in which the Company is not the
continuing or surviving corporation, or (2) pursuant to which shares of common
stock of the Company would be converted into cash, securities or other property,
or (B) any sale, lease, exchange or other transfer (in one transaction or a
series of related transactions) of all or substantially all the assets of the
Company; or (d) there shall have been a change in a

                                        19
   23

majority of the members of the Board within a twelve month period, unless the
election or nomination for election by the Company's stockholders of each new
director during such twelve month period was approved by the vote of two-thirds
of the directors then still in office who were directors at the beginning of
such twelve month period.

     Amendment and Termination.  The Committee may amend the Equity Incentive
Plan in any respect at any time provided that shareholder approval is obtained
when necessary or desirable, but no amendment can impair any option, stock
appreciation right , award or unit previously granted or deprive an option
holder, without his or her consent, of any Common Stock previously acquired. The
Equity Incentive Plan will terminate on March 26, 2011, unless sooner terminated
by the Board.

     Federal Income Tax Consequences of Exercise of Options Under the Equity
Incentive Plan.  When a non-qualified stock option is granted, there are no
income tax consequences for the option holder or the Company. When a
non-qualified stock option is exercised, in general, the option holder
recognizes compensation equal to the excess of the fair market value of the
Common Stock on the date of exercise over the exercise price. If, however, the
sale of the Common Stock at a profit would subject the option holder to
liability under Section 16(b) of the Exchange Act ("Section 16(b)"), the option
holder will recognize compensation income equal to the excess of (i) the fair
market value of the Common Stock on the earlier of the date that is six months
after the date of exercise or the date the option holder can sell the Common
Stock without Section 16(b) liability over (ii) the exercise price. The option
holder can make an election under section 83(b) of the Code to measure the
compensation as of the date the non-qualified option is exercised. The
compensation recognized by an employee is subject to income tax withholding. The
Company is entitled to a deduction equal to the compensation recognized by the
option holder for the Company's taxable year that ends with or within the
taxable year in which the option holder recognized the compensation, assuming
the compensation amounts satisfy the ordinary and necessary and reasonable
compensation requirements for deductibility.

     When an incentive stock option is granted, there are no income tax
consequences for the option holder or the Company. When an incentive option is
exercised, the option holder does not recognize income and the Company does not
receive a deduction. The option holder, however, must treat the excess of the
fair market value of the Common Stock on the date of exercise over the exercise
price as an item of adjustment for purposes of the alternative minimum tax. If
the option holder makes a "disqualifying disposition" of the Common Stock
(described below) in the same taxable year the incentive stock option was
exercised, there are no alternative minimum tax consequences.

     If the option holder disposes of the Common Stock after the option holder
has held the Common Stock for at least two years after the incentive stock
option was granted and one year after the incentive stock option was exercised,
the amount the option holder receives upon the disposition over the exercise
price is treated as capital gain for the option holder. The Company is not
entitled to a deduction. If the option holder makes a "disqualifying
disposition" of the Common Stock by disposing of the Common Stock before it has
been held for at least two years after the date the incentive option was granted
and one year after the date the incentive option was exercised, the option
holder recognizes compensation income equal to the excess of (i) the fair market
value of the Common Stock on the date the incentive option was exercised or, if
less, the amount received on the disposition over (ii) the exercise price. At
present, the Company is not required to withhold income or other taxes. The
Company is entitled to a deduction equal to the compensation recognized by the
option holder for the Company's taxable year that ends with or within the
taxable year in which the option holder recognized the compensation, assuming
the compensation amounts satisfy the ordinary and necessary and reasonable
compensation requirements for deductibility.

     The Equity Incentive Plan provides that option holders are responsible for
making appropriate arrangements with the Company to provide for any additional
withholding amounts. Furthermore, the Company shall have no obligation to
deliver shares of Common Stock upon the exercise of any options, stock
appreciation rights, awards or units under the Equity Incentive Plan until all
applicable federal, state and local income and other tax withholding
requirements have been satisfied.

     Under Section 162(m) of the Code, the Company may be limited as to Federal
income tax deductions to the extent the total annual compensation in excess of
$1,000,000 is paid to the chief executive officer of the Company
                                        20
   24

or any one of the other four highest paid executive officers who are employed by
the Company on the last day of the taxable year. However, certain
"performance-based compensation," the material terms of which are disclosed to
and approved by the Company's stockholders, is not subject to this limitation on
deductibility. The Company has structured the stock option and stock
appreciation rights portions of the Equity Incentive Plan with the intention
that compensation resulting therefrom would be qualified performance-based
compensation and would be deductible without regard to the limitations otherwise
imposed by Section 162(m) of the Code. The Equity Incentive Plan allows the
Committee discretion to award restricted stock and other stock-based awards that
are intended to be qualified performance-based compensation. Bonuses and other
compensation payable in Common Stock under the Equity Incentive Plan are not
intended to qualify as performance-based compensation.

     THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" APPROVAL OF THE M.D.C.
HOLDINGS, INC. 2001 EQUITY INCENTIVE PLAN.

             DESCRIPTION OF M.D.C. HOLDINGS, INC. STOCK OPTION PLAN
                           FOR NON-EMPLOYEE DIRECTORS

     The Company adopted the M.D.C. Holdings, Inc. Stock Option Plan for
Non-Employee Directors (the "Director Stock Option Plan") effective March 26,
2001. A copy of the Director Stock Option Plan is attached to this Proxy
Statement as Exhibit C. The purposes of the Director Stock Option Plan are to
provide those directors of the Company who are not also employees of the Company
added incentives to continue in the service of the Company and a more direct
interest in the future success of the operations of the Company by granting to
such directors options to purchase shares of the Company's Common Stock.

     The Director Stock Option Plan provides for the grant of non-qualified
stock options to non-employee directors of the Company. The maximum number of
shares of Common Stock that may be subject to non-qualified stock options under
the Director Stock Option Plan is 500,000. This authorization will be increased
automatically on each succeeding annual anniversary of the adoption of the
Director Stock Option Plan by the Board by an amount equal to 10% of the then
authorized shares under the Director Stock Option Plan. The number of shares
subject to such limitations is subject to adjustment on account of stock splits,
stock dividends and other dilutive changes in the Common Stock. Shares of Common
Stock covered by unexercised non-qualified stock options that expire or
terminate will again be available for grants under the Director Stock Option
Plan. As of the Record Date, the fair market value of one share of Common Stock
was $35.95.

     Participation.  There currently are four non-employee directors of the
Company, all of whom shall be eligible to participate in the Director Stock
Option Plan. The Director Stock Option Plan provides that, subject to
stockholder approval of the plan, on the first day of each October during the
term of the Director Stock Option Plan, each non-employee director then in
office will be granted an option to purchase 25,000 shares of Common Stock.
Therefore, subject to stockholder approval of the Director Stock Option Plan, on
the first day of each October during the term of the plan, non-employee
directors as a group will receive options to purchase 100,000 shares of Common
Stock (assuming four non-employee directors are in office at the time of each
grant).

     Administration.  The Director Stock Option Plan is administered by the
Board. The Board's duties and powers include, but are not limited to, the power
to interpret the Director Stock Option Plan and the stock option agreements made
in connection therewith, to correct any defect, supply any omission or reconcile
any inconsistency in the Director Stock Option Plan or in any stock option
agreement, to determine the rights of all non-employee directors and other
interested persons, and to adopt rules for the administration, interpretation,
and application of the Director Stock Option Plan.

     Exercise of Options.  Options granted to non-employee directors become
exercisable at any time after the options are granted. The exercise price for
each share of Common Stock subject to an option granted under the Director Stock
Option Plan is the fair market value per share of the Common Stock on the date
the option is granted. The non-employee director may exercise an option by
written notice and payment of the exercise price in one or any combination of
the following methods: (i) cash, (ii) certified check, cashier's check or other
check acceptable to the Company, (iii) surrender of a number of shares of Common
Stock already owned by the option holder for at least six months with a fair
market value equal to the exercise price, (iv) through a broker's

                                        21
   25

transaction (also known as a "cashless exercise" or "same-day sale" transaction)
by directing the broker to sell all or a portion of the Common Stock to pay the
exercise price or make a loan to the option holder to permit the option holder
to pay the exercise price, or (v) delivery to the Company of a promissory note
in a principal amount equal to the purchase price, which shall be full recourse
and secured by all or a portion of the Common Stock acquired pursuant to the
exercise of the stock option, at an interest rate determined by the Board,
providing for level quarterly payments of principal and interest, and payable in
full on the earlier of the fifth anniversary of the exercise date or upon the
failure of the non-employee director to pay any installment within five days
after it is due. Options granted under the Director Stock Option Plan generally
are not transferable other than by will or by the laws of descent and
distribution; however, the Board may provide at the time of the grant of an
option or thereafter that the holder may transfer the option to an immediate
family member, a trust of which the only beneficiaries are immediate family
members, a partnership of which the only partners are immediate family members
or trusts for the sole benefit of immediate family members, a corporation of
which the only shareholders are immediate family members, a limited liability
company of which the only members are immediate family members, or to any other
entity which is solely owned by immediate family members.

     Option Term.  The term of each option shall be ten years. However, an
option will terminate prior to the end of the ten-year option period in the
following circumstances. If the non-employee director is removed as a director
of the Company during the option period for cause, as determined by the Board in
its absolute discretion, the option terminates immediately. If the non-employee
director dies during the option period while serving as a director, the option
may be exercised for one year after the option holder's death by those empowered
to do so under the non-employee director's will or under applicable law.

     Corporate Reorganization/Change in Control.  In the event of a "Corporate
Transaction," the Board shall take one or more of the following actions with
respect to outstanding options: provide that any or all outstanding options
under the Director Stock Option Plan shall immediately vest, provide for the
assumption or substitution of any or all outstanding options by a successor or
purchaser; or take any other actions permitted under the Director Stock Option
Plan. A "Corporate Transaction" includes (i) the merger or consolidation of the
Company with or into another corporation or other reorganization (other than a
bankruptcy reorganization) of the Company (other than a reorganization, merger
or consolidation in which the Company is the continuing company and that does
not result in any change in the outstanding shares of Common Stock), (ii) the
sale of all or substantially all of the assets of the Company (other than a sale
in which the Company continues as a holding company of an entity that conducts
the business formerly conducted by the Company), (iii) the dissolution or
liquidation of the Company, or (iv) a "change in control" of the Company. A
"change in control" occurs if (a) a report on Schedule 13D is filed with the
Securities and Exchange Commission pursuant to Section 13(d) of the Exchange Act
disclosing that any person (within the meaning of Section 13(d) of the Exchange
Act), other than the Company (or one of its subsidiaries) or any employee
benefit plan sponsored by the Company (or one of its subsidiaries), or any
director of the Company, or an affiliate of such director, is the beneficial
owner, directly or indirectly, of 50 percent or more of the combined voting
power of the then-outstanding securities of the Company; (b) any person (within
the meaning of Section 13(d) of the Exchange Act), other than the Company (or
one of the subsidiaries) or any employee benefit plan sponsored by the Company
(or one of its subsidiaries), or any director of the Company, or an affiliate of
such director, shall purchase securities, pursuant to a tender offer or exchange
offer to acquire any common stock of the Company (or securities convertible into
common stock) for cash, securities or any other consideration, provided that
after consummation of the offer, the person in question is the beneficial owner
(as such term is defined in Rule 13d-3 under the Exchange Act), directly or
indirectly, of 50 percent or more of the combined voting power of the
then-outstanding securities of the Company (as determined under paragraph (d) of
Rule 13d-3 under the Exchange Act, in the case of rights to acquire common
stock); (c) the stockholders of the Company shall approve (A) any consolidation
or merger of the Company (1) in which the Company is not the continuing or
surviving corporation, or (2) pursuant to which shares of common stock of the
Company would be converted into cash, securities or other property, or (B) any
sale, lease, exchange or other transfer (in one transaction or a series of
related transactions) of all or substantially all the assets of the Company; or
(d) there shall have been a change in a majority of the members of the Board
within a twelve month period, unless the election or nomination for election by
the Company's stockholders of each new director during such twelve month period
was approved by the vote of two-thirds of the directors then still in office who
were directors at the beginning of such twelve month period.
                                        22
   26

     Amendment and Termination.  The Board may amend the Director Stock Option
Plan in any respect at any time provided that shareholder approval is obtained
when necessary or desirable, but no amendment can impair any option previously
granted or deprive an option holder, without his or her consent, of any Common
Stock previously acquired. The Director Stock Option Plan will terminate when
the Board adopts a resolution to that effect.

     Federal Income Tax Consequences of Exercise of Options Under the Director
Stock Option Plan.  When a non-qualified stock option is granted, there are no
income tax consequences for the option holder or the Company. When a
non-qualified stock option is exercised, in general, the option holder
recognizes compensation equal to the excess of the fair market value of the
Common Stock on the date of exercise over the exercise price. If, however, the
sale of the Common Stock at a profit would subject the option holder to
liability under Section 16(b) of the Exchange Act ("Section 16(b)"), the option
holder will recognize compensation income equal to the excess of (i) the fair
market value of the Common Stock on the earlier of the date that is six months
after the date of exercise or the date the option holder can sell the Common
Stock without Section 16(b) liability over (ii) the exercise price. The option
holder can make an election under section 83(b) of the Code to measure the
compensation as of the date the non-qualified option is exercised. The Company
is entitled to a deduction equal to the compensation recognized by the option
holder for the Company's taxable year that ends with or within the taxable year
in which the option holder recognized the compensation, assuming the
compensation amounts satisfy the ordinary and necessary and reasonable
compensation requirements for deductibility.

                               NEW PLAN BENEFITS

M.D.C. HOLDINGS, INC. STOCK OPTION PLAN FOR NON-EMPLOYEE DIRECTORS



NAME AND POSITION                                           DOLLAR VALUE   NUMBER OF UNITS
- -----------------                                           ------------   ---------------
                                                                     
Non-Executive Director Group..............................       *            **100,000


- ---------------

 * No dollar value given since plan is a stock option plan.

** Represents number of shares underlying options that would have been granted
   to non-employee directors had the plan been in effect in fiscal year 2000.

     THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" APPROVAL OF THE M.D.C.
HOLDINGS, INC. STOCK OPTION PLAN FOR NON-EMPLOYEE DIRECTORS

                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

     The Company leases its headquarters office space. Approximately 7,000
square feet in the Company's Denver office building is subleased by various
affiliates of Mr. Mizel, for which they collectively paid rent, including for
parking, to the Company of approximately $107,600 in 2000.

     Effective October 1, 1998, the Company entered into a two-year agreement
with Gilbert Goldstein, P.C., of which Gilbert Goldstein, a Director of the
Company, is the sole shareholder. Pursuant to the agreement, Mr. Goldstein acts
as a consultant to the Company on legal matters. In return, the Company (i) from
October 1, 1998 through September 30, 1999, paid Mr. Goldstein's firm $18,000
per month for a minimum of 25 hours per week in legal services and, from October
1, 1999 through September 30, 2000, paid Mr. Goldstein's firm $15,000 per month
for a minimum of 20 hours per week in legal services; (ii) from October 1, 1998
through September 30, 1999, paid Mr. Goldstein's firm $180 per hour for services
performed in excess of 100 hours in any month and, from October 1, 1999 through
September 30, 2000, paid Mr. Goldstein's firm $180 per hour for services
performed in any month in excess of 80 hours; (iii) provides office space with
an estimated annual rental value of $16,200 in the Company's leased office
space; (iv) provides one full-time secretary (in 2000, this secretary received a
salary of approximately $30,000 plus benefits); and (v) reimburses actual
expenses incurred related to services provided. In the event that Mr. Goldstein
retires from the practice of law, becomes disabled or dies during the term of
the agreement, the Company will pay to Mr. Goldstein or his estate $7,000 per
month

                                        23
   27

during the remaining term of the agreement. Payment of $240,000 was made
directly to Mr. Goldstein's firm in 2000 for services performed. In October
1999, the agreement with Mr. Goldstein's firm was amended to extend the term of
the agreement until September 30, 2001. In October, 2000, the agreement was
amended to extend the term until September, 2002.

     During 2000, the Company paid approximately $412,000 to PageWorks
Communication Design ("PageWorks"), a marketing and communications firm, for
annual report design, advertising and marketing design services. PageWorks is
owned by Mr. Mizel's brother-in-law.

     During 2000, the Company paid Mizel Design and Decorating Company, a
consulting firm owned by Carol Mizel, Mr. Mizel's wife, approximately $220,000
(including amounts paid subsequent to December 31, 2000) for national marketing,
merchandising, interior design, human resource development and other services
performed during 2000.

     On April 12, 1995, the Company's Board of Directors adopted the Option
Purchase Program. The purpose of the Option Purchase Program is to permit the
Company's key executive officers to increase their ownership of Common Stock and
more closely align their interests with those of the Company's other shareowners
by facilitating the exercise of options that would expire. Pursuant to the
Option Purchase Program, prior to November 4, 1997, Messrs. Mizel and Mandarich
each were able to borrow up to $810,000 and Mr. Reece could borrow up to
$243,000 for the purpose of paying two-thirds of the sum of the exercise price
of options exercised and federal and state income taxes due (up to a maximum
aggregate tax rate of 45%) as a result of the exercise of the options. On
November 4, 1997 the Company's Board of Directors adopted Amendment Number 1 to
the Option Purchase Program. This amendment added Michael Touff as an eligible
participant to the program and increased the amount that each of Messrs. Mizel
and Mandarich may borrow to $1,000,000 and the amount that each of Messrs. Reece
and Touff may borrow to $300,000. All borrowings under the Option Purchase
Program are secured by a pledge of 100% of the stock acquired upon exercise, are
full recourse to the borrower and bear interest at the average one-month LIBOR
plus 1%, adjusted monthly. Principal and accrued interest are payable on April
1st of each year based on a 10-year amortization. Additional principal is due on
each April 1st in an amount required to reduce the outstanding aggregate
principal amount of the loans under the Option Purchase Program to each borrower
in an amount depending on each borrower's maximum permitted borrowings. The
unpaid principal balance is due on the earlier of: (i) the fifth anniversary of
the loan; (ii) 90 days after the borrower's employment with the Company has been
terminated for cause; or (iii) one year after the borrower's employment with the
Company has been terminated other than for cause.

     On January 1, 2000, the Company's Board of Directors adopted the 2000
Executive Option Purchase Program (the "2000 Program"). The purpose and
application of the 2000 Program is identical to the Option Purchase Program and
provides benefits to the same participants. However, under the 2000 Program,
Messrs. Mizel and Mandarich each may borrow up to $2,000,000 and Messrs. Reece
and Touff each may borrow up to $500,000.

     The following table shows, as of December 31, 2000, the number of shares
exercised, the date of borrowings, and the principal and interest due as of that
date for each loan outstanding for the executive officers who have participated
in the Option Purchase Program and the 2000 Program:



                                                     NUMBER OF                              ACCRUED
                                                      SHARES     DATE OF   NOTE BALANCE   INTEREST AT
BORROWER                                             EXERCISED    NOTE     AT 12/31/00     12/31/00
- --------                                             ---------   -------   ------------   -----------
                                                                              
Larry A. Mizel.....................................   175,000    10/3/97    $  560,000(1)     -0-
Larry A. Mizel.....................................   200,000    2/07/00    $1,353,301(1)     -0-
David D. Mandarich.................................   497,000    4/17/95    $  430,185(1)     -0-
David D. Mandarich.................................   350,000    1/12/96    $   69,815(1)     -0-
David D. Mandarich.................................   175,000    5/19/98    $  160,000        -0-
David D. Mandarich.................................   100,000    2/07/00    $  676,651        -0-
Paris G. Reece III.................................    50,000    3/24/99    $  259,484        -0-
Michael Touff......................................    30,000    3/24/99    $  163,291        -0-
Michael Touff......................................    20,000    9/23/99    $  106,709        -0-


- ---------------

(1) Notes have been paid in full as of March 1, 2001.

                                        24
   28

     In the ordinary course of its business, HomeAmerican has made loans to
certain officers and employees of the Company. Such loans were made on
substantially the same terms, including interest rates and collateral, as those
prevailing at the time for comparable transactions with other persons and did
not involve more than the normal risk of collection or present other unfavorable
features.

                HOLDERS OF FIVE PERCENT OR MORE OF VOTING SHARES
                   OF THE COMPANY AND OWNERSHIP OF MANAGEMENT

     The table below sets forth those persons known by the Company to have owned
beneficially 5% or more of the outstanding shares of Common Stock individually
and the number of shares beneficially owned by the Company's named officers
individually and by all of the Company's officers and Directors as a group, each
as of March 1, 2001. The information as to beneficial ownership is based upon
statements furnished to the Company by such persons and, in the case of
institutional holders, does not reflect payment of the 10% stock dividend.
Information with respect to the beneficial ownership of shares of Common Stock
held by each of the Directors of the Company, two of whom beneficially own more
than 5% of the outstanding shares of Common Stock, is set forth in "Election of
Directors" above.



                                                              NUMBER OF SHARES OF
                                                              COMMON STOCK OWNED    PERCENT OF
NAME AND ADDRESS OF BENEFICIAL OWNER(1)                          BENEFICIALLY        CLASS(2)
- ---------------------------------------                       -------------------   -----------
                                                                              
Dimensional Fund Advisors Inc. .............................       1,544,288(3)         7.3%
  1299 Ocean Ave., 11th Floor
  Santa Monica, CA 90401
Greenlight Capital, LLC.....................................       1,165,000(4)         5.5%
  420 Lexington Avenue, Suite 1740
  New York, NY 10170.
Vanguard Windsor Funds -- Windsor Funds.....................       1,156,300(5)         5.5%
  P.O. Box 2600, 037
  Valley Forge, PA 19482
Paris G. Reece III..........................................         184,350(6)           *
  3600 S. Yosemite St., #900
  Denver, Colorado 80202
Michael Touff...............................................         103,757(7)           *
  3600 S. Yosemite St., #900
  Denver, Colorado 80202
All executive officers and directors as a group (8)
  persons...................................................       7,701,661           31.4%


- ---------------

 *  Less than 1%.

(1) The address of Messrs. Mizel and Mandarich, the Directors who beneficially
    own more than 5% of the outstanding shares of Common Stock is 3600 South
    Yosemite Street, Suite 900, Denver, Colorado 80237. (See "Election of
    Directors" above).

(2) In calculating the percentage of ownership, all shares of Common Stock the
    identified person or group had the right to acquire within 60 days of the
    Record Date by the exercise of options are deemed to be outstanding for the
    purpose of computing the percentage of the shares of Common Stock owned by
    such person or group but are not deemed to be outstanding for the purpose of
    computing the percentage of the shares of Common Stock owned by any other
    person. Executive officers' and directors' shares and percentages reflect
    the 10% stock dividend paid on February 16, 2001.

(3) Based upon information in Schedule 13G filed with the Commission on February
    2, 2001, Dimensional Fund Advisors Inc. exercises sole voting power and sole
    dispositive power over none of such shares.

(4) Based upon information in Schedule BG filed with the Commission on January
    26, 2001, Greenlight Capital, L.L.C. exercise sole vesting power and will
    deposit the power over all such shares.

(5) Based upon information in a Schedule 13G filed with the Commission on
    February 13, 2000, Vanguard Windsor Funds -- Windsor Fund exercises sole
    voting power and sole dispositive power over all such shares.

(6) Includes 52,250 shares of Common Stock that Mr. Reece has the right to
    acquire within 60 days of the Record Date by the exercise of stock options
    at prices ranging from $10.35 to $16.42 per share.

                                        25
   29

(7) Includes 22,000 shares of Common Stock that Mr. Touff has the right to
    acquire within 60 days of the Record Date by the exercise of stock options
    at prices ranging from $10.35 to $16.42 per share.

     No change in control of the Company has occurred since the beginning of the
last fiscal year. The Company knows of no arrangement the operation of which
may, at a subsequent date, result in a change in control of the Company.

     The Company's executive officers and Directors are required under Section
16(a) of the 1934 Act to file initial reports of ownership and reports of
changes in ownership of Common Stock and other equity securities of the Company
with the Securities and Exchange Commission and the New York Stock Exchange and
Pacific Exchange, Inc. Copies of those reports also must be furnished to the
Company. Based solely upon a review of the copies of reports furnished to the
Company and written representations that no other reports were required, the
Company believes that during the year ended December 31, 2000, all such reports
were filed on a timely basis except for one report filed late by Mr. Buchwald
for December, 2000.

                         INDEPENDENT PUBLIC ACCOUNTANTS

     Ernst & Young LLP audited the Company's financial statements for the year
ended December 31, 2000 and has been retained to audit the Company's financial
statements for the year ending December 31, 2001. A representative of Ernst &
Young LLP currently is expected to be present at the Meeting and available to
respond to appropriate questions. Although Ernst & Young LLP has indicated that
no statement will be made, an opportunity for a statement will be provided.

                           INDEPENDENT AUDITOR'S FEES

     Ernst & Young LLP billed the Company the following fees for services
rendered in 2000:


                                                           
- - Audit Fees................................................  $205,000
- - All Other Fees............................................  $ 15,000
- - Financial Information System Design and Implementation
  Fees......................................................       -0-


     The Company's Audit Committee did consider whether Ernst & Young LLP's
provision of non-audit services is compatible with maintaining Ernst & Young
LLP's independence.

                                 OTHER MATTERS

     Management and the Board of Directors of the Company know of no matters to
be brought before the meeting other than as set forth above. However, if any
other matters are properly presented to the shareowners for action, it is the
intention of the proxy holders named in the enclosed proxy to vote in their
discretion on all matters on which the shares represented by such proxy are
entitled to vote.

                              SHAREOWNER PROPOSALS

     Any proposal a shareowner desires to present at the 2002 Annual Meeting of
Shareowners must be received in writing by the Secretary of the Company prior to
December 15, 2001.

                                          BY THE ORDER OF THE BOARD OF
                                          DIRECTORS,

                                          Larry A. Mizel
                                          Chairman of the Board

                                        26
   30

                                                                       EXHIBIT A

                             M.D.C. HOLDINGS, INC.

                   RE-STATED CHARTER FOR THE AUDIT COMMITTEE
                           OF THE BOARD OF DIRECTORS

     The Board of Directors (the "Board") of M.D.C. Holdings, Inc., ("MDC" or
"the Company") previously established an Audit Committee. This Restated Charter
for the Audit Committee (the "Charter") restates the authority, responsibilities
and specific duties of MDC's Audit Committee (the "Committee"). This Charter is
to be reviewed, and if appropriate, approved by the Board at least annually.

     Primary responsibility for MDC's financial reporting and internal controls
is vested in Management . In performing its designated functions described
herein, the Committee shall not assume or diminish Management's responsibility
for the content of the Company"s financial statements or for other financial
information disseminated by the Company.

ORGANIZATION

  A. Composition

     The Committee shall be composed of three or more directors designated by
the Board. Preferably, at least one member of the Committee shall have
experience in real estate or real estate finance. Whenever possible, the terms
of the members of the Committee should be staggered to enhance the continuity of
the Committee. The members of the Committee shall be outside directors who are
free from any relationship with the Company that would interfere with the
exercise of their independence from Management and the Company. Examples of
relationships that are deemed to interfere with the exercise of independent
judgement include:

     - a director being employed by the Company or any of its affiliates for the
       current year or any of the past three years;

     - a director accepting any compensation from the Company or any of its
       affiliates other than compensation for board service or benefits under a
       tax-qualified retirement plan;

     - a director being a member of the immediate family of an individual who
       is, or has been in any of the past three years, an executive officer of
       the Company or any of its affiliates;

     - a director, either individually, or by being a partner in, or a
       controlling shareholder or an executive officer of, any for-profit
       business organization with which the Company has a commercial,
       industrial, banking, consulting, legal, accounting or other relationship
       (each a "Business Relationship") unless the Board determines in its
       business judgment that the particular Business Relationship does not
       interfere with the director's exercise of independent judgment.

     - a director being employed as an executive officer of another company
       where any of the Company's executive officers is a member of that
       company's compensation committee.

     - for purposes of this Charter "affiliate" shall mean a subsidiary, sibling
       company, predecessor, parent or former parent of the Company.

     A director who is no longer an employee of the Company or who is an
immediate family member of a former executive officer of the Company, but is not
considered independent pursuant to the three year limitations set for the above,
may be appointed to the Committee, if the Board, under exceptional and limited
circumstances, determines in its business judgment that membership on the
Committee by the individual is required in the best interests of the Company and
its stockholders, and the Board discloses, in the next annual proxy statement
subsequent to such determination, the nature of the relationship and the reasons
for that determination.

     Committee members are not expected to be experts in the fields of
accounting, auditing or SEC disclosure requirements. However, at least one
member of the Committee is to have accounting or related financial
   31

management expertise as determined by the Board in its business judgment.
Committee members backgrounds should enable them to evaluate the information
provided to them and ask relevant questions, when appropriate, to facilitate
their understanding of such information.

  B. Access and Resources

     The Committee is to have unrestricted access to MDC's personnel and records
and to the Company's external auditors and is to be given or have available to
it the resources necessary to discharge its responsibilities.

  C. Meetings

     The Committee is to meet on a regular basis, at least quarterly, and may
call additional meetings as required. A quorum of the Committee shall consist of
two members.

  D. Minutes

     Minutes of each meeting are to be prepared and given to Committee members.
A permanent file of approved minutes is to be maintained by the individual
designated as secretary for the Committee.

  E. Reporting to the Board

     At least quarterly, the Committee shall report to the Board regarding its
activities.

  F. Indemnification

     Each Committee member is entitled to indemnification by the Company to the
maximum extent permitted by Delaware law, the Company's Certificate of
Incorporation, By-laws and resolutions of the Board.

  G. Compensation and Expense Reimbursement

     The Committee shall be compensated for meeting attendance at a rate
determined by the Board. Travel and other out-of-pocket expenses incurred by
Committee members in connection with such meetings, shall be documented and
reimbursed by MDC in accordance with MDC's expense reimbursement policies.

FUNCTIONS -- EXTERNAL AUDIT MATTERS

  A. Select External Auditors; Review Independence

     MDC's external auditors ultimately are accountable to the Committee.
Accordingly, the Committee is to recommend selection of the Company's external
auditors to the Board or the Company's stockholders, as the case may be, and
recommend approval of the annual fee to be paid to the external auditors. The
Committee is to discuss the selection of the external auditors and the fee with
the Company's President, Chief Financial Officer and the Director of Internal
Audit.

     Periodically prior to completion of each annual audit, the Committee shall
obtain a formal written statement from the external auditors that describes all
relationships between the external auditors and the Company. The Committee is
responsible for engaging in an active dialogue with the external auditors
concerning any relationships or services disclosed in the statement that may
impact the objectivity or independence of the outside auditors and for
recommending that the Board take appropriate action in response to the external
auditors' statement necessary to satisfy the Board of the external auditors'
independence.

  B. Review Annual Audit Plan

     The Committee is to discuss with the Company's external auditors the
overall approach to, and scope of, the audit examination with particular
attention focused on those areas where any of the Committee, the Board,
Management or the external auditors believe special emphasis is desirable or
necessary. This review is to include a discussion of the effect of significant
changes in accounting principles, auditing standards and SEC reporting
requirements on the scope of the audit.

                                       A-2
   32

  C. Review Results of the Annual Audit

     The Committee is to review the results of the annual audit. The Committee
is to discuss the annual report on Form 10-K and other financial reports filed
with the SEC, the New York and Pacific Stock Exchanges or sent to stockholders
prepared by Management, and the results of the audit with the Company's external
auditors and Management. The following illustrates some of the topics that may
be discussed:

     - the nature and resolution of any significant or unusual accounting and
       auditing issues encountered during the examination;

     - the nature of any significant adjustments, reclassifications, or
       additional disclosures proposed by the auditors that are currently
       significant or may become significant in the future;

     - the adequacy of financial statement disclosures;

     - the nature and impact of any change in accounting policies or principles
       during the year, including a review of any report on the application of
       accounting principles obtained from other accountants;

     - the reasons for major fluctuations in financial statement balances
       (current year compared to prior years);

     - unusual circumstances or situations reflected in the financial
       statements, including identification of any loss or marginal operation;

     - the nature of any unusual or significant commitments or contingent
       liabilities, together with the underlying assumptions and estimates of
       Management;

     - significant differences between the annual report and other reports, such
       as reports to regulatory agencies;

     - significant differences in format or disclosure from others in the
       industry;

     - the auditors' observations on internal accounting controls; and

     - significant variations in audit scope that arose in the course of the
       examination.

  D. Review of Recommendations for Improvements

     The Committee is to discuss with the external auditors their perception of
strengths and weaknesses in the system of internal controls including their
recommendations for improvements and proposed timetable for implementation.

  E. Review Quarterly Reports on Form 10-Q

     Prior to filing with the SEC, the Committee shall review interim financial
statements that have been the subject of an SAS 71 review performed by the
Company's external auditors, and discuss with Management and the external
auditors the interim financial information included in the Company's Form 10-Q.
The following illustrates some of the topics that may be covered:

     - the accounting principles employed in reporting large or unusual
       transactions and the possible need to make specific disclosure of
       material developments;

     - developments in accounting since the previous annual financial statements
       were issued and the effect these developments may have on the Company's
       financial reporting;

     - significant fluctuations in financial statement balances, ratios and
       statistics; and

     - any changes in key personnel, operations or systems which may affect the
       continuing functioning and effectiveness of the Company's accounting and
       operating controls.

  F. Review Second Opinion Issues

     The Committee is to be notified by Management whenever a second opinion is
sought from an independent public accountant.

                                       A-3
   33

  G. Review Management Representation Letters

     The Committee is to periodically review management representation letters
given to the external auditors and may inquire of (i) Management as to any
difficulties encountered in preparing the letter; and (ii) the external auditors
as to any difficulties encountered in obtaining the letter.

FUNCTIONS -- FINANCIAL REPORTING MATTERS

  A. Related Party and Major Transactions

     The Committee is to review the major transaction memoranda and 18-month
reporting prepared by Management including a review of material transactions,
contracts and other agreements and their effects on the financial statements. In
addition, Management is to inform the Committee of related party transactions,
including relationships and dollar volume (if applicable), at least quarterly .

  B. Status of Income and Other Tax Reserves and Significant Disputes with
  Taxing Authorities

     At least quarterly, the Director of Taxation or the Chief Financial Officer
is to report to the Committee on the status of all income and other tax reserves
and deferrals and will update the Committee about new or ongoing disputes with
taxing authorities.

  C. Other Significant Reserves

     The Committee is to inquire of Management as to the existence of and
reasons for any other significant accounting accruals, reserves or estimates
that have or may have a material impact on the financial statements.

  D. Accounting Policies and Policy Decisions

     The Committee is to review any significant new accounting policies and
policy decisions and other significant reporting issues, such as significant
changes in accounting estimates, made by Management and shall be informed of the
reasons for such policies and interpretations.

FUNCTIONS -- INTERNAL AUDITING MATTERS

  A. Personnel Decisions

     The Committee is to have sole responsibility for all personnel decisions
regarding the Company's Director of Internal Audit and is to be consulted by the
Director of Internal Audit concerning other Internal Audit Department personnel
decisions, including, but not limited to, hiring, termination and compensation
arrangements.

  B. Internal Audit Functions

     Periodically, the Committee is to review the functions and goals of the
Internal Audit Department and may review its findings with Management. Possible
topics include:

     - Proposed audit programs and their relationships to the external audit;

     - Proposed scope of any special projects or investigations;

     - Reports generated by the Internal Audit Department, particularly as they
       relate to the system of internal controls, including perceived strengths
       and weaknesses, recommendations for improvement and proposed timetable
       for implementation. Where appropriate, these reviews may include members
       of Management so that the Committee can better assess the quality of the
       reports and recommendations prepared by Internal Audit; and

     - At least annually, the Committee is to review and if appropriate, approve
       the general goals set forth by the Internal Audit Department for the
       coming year. This review is also to encompass the anticipated budget
       required to accomplish these goals.

                                       A-4
   34

FUNCTIONS -- OTHER MATTERS

  A. Review of Regulatory Reports

     The Committee shall review with Management all significant reports sent to
regulatory agencies, including all SEC reports.

  B. Monitor Compliance with the Company's Corporate Compliance Program and
  Corporate Code of Conduct

     The Committee is to review the Company's annual Corporate Compliance
Program and Corporate Code of Conduct ("Program") and is to review Management's
procedures to ensure that all employees are in compliance with the Program.
Management is to inform the Committee of any significant cases of employee
conflict of interest, misconduct or fraud.

  C. Notification of Management Fraud or Other Serious Breakdowns in Internal
  Control

     The Committee is to be informed immediately by Management or the Internal
Audit Department, as appropriate, of any perceived or proven Management fraud or
other serious breakdowns in internal control. Upon being informed by Management
or the Internal Audit Department of such a situation, the Committee shall:

     - Inform the Board; and

     - Oversee and approve Management"s response to the situation.

  D. Report of Audit Committee

     The Committee is to prepare the Committee report to be included in the
Company's annual proxy statement in accordance with SEC regulations.

  E. New York Stock Exchange Affirmation

     The Committee is to review and if appropriate, approve the annual written
affirmation to be provided to the New York Stock Exchange, including the
following matters:

     - Any determination of the Board regarding the independence of members of
       the Committee pursuant to the standards set forth in this Charter;

     - The financial literacy of members of the Committee;

     - The determination that at least one member of the Committee has
       accounting or related financial management expertise; and

     - The annual review and assessment of the adequacy of this Charter.

     Adopted February 21, 2000

                                       A-5
   35

- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------

                                                                       EXHIBIT B

                             M.D.C. HOLDINGS, INC.

                           2001 EQUITY INCENTIVE PLAN

                            EFFECTIVE MARCH 26, 2001

- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
   36

                               TABLE OF CONTENTS



                                                                       PAGE
                                                                       ----
                                                                 
ARTICLE I -- INTRODUCTION............................................   B-1
    1.1  Establishment...............................................   B-1
    1.2  Purposes....................................................   B-1
    1.3  Effect on Existing Agreements...............................   B-1
    1.4  Effective Date..............................................   B-1
ARTICLE II -- DEFINITIONS............................................   B-1
    2.1  Definitions.................................................   B-1
    2.2  Gender and Number...........................................   B-3
ARTICLE III -- PLAN ADMINISTRATION...................................   B-3
    3.1  General.....................................................   B-3
    3.2  Delegation by Committee.....................................   B-3
ARTICLE IV -- STOCK SUBJECT TO THE PLAN..............................   B-3
    4.1  Number of Shares............................................   B-3
    4.2  Other Shares of Stock.......................................   B-4
    4.3  Adjustments for Stock Split, Stock Dividend, Etc............   B-4
    4.4  Other Distributions and Changes in the Stock................   B-4
    4.5  General Adjustment Rules....................................   B-5
    4.6  Determination by the Committee, Etc.........................   B-5
ARTICLE V -- CORPORATE REORGANIZATION; CHANGE IN CONTROL.............   B-5
    5.1  Adjustment of Awards........................................   B-5
    5.2  Assumption or Substitution of Options and Other Awards......   B-5
    5.3  Corporate Transaction.......................................   B-5
    5.4  Deductibility under Code Section 280G.......................   B-6
ARTICLE VI -- PARTICIPATION..........................................   B-6
ARTICLE VII -- OPTIONS...............................................   B-7
    7.1  Grant of Options............................................   B-7
    7.2  Stock Option Certificates...................................   B-7
    7.3  Restrictions on Incentive Options...........................   B-9
    7.4  Transferability.............................................   B-9
    7.5  Stockholder Privileges......................................  B-10
ARTICLE VIII -- RESTRICTED STOCK AWARDS..............................  B-11
    8.1  Grant of Restricted Stock Awards............................  B-11
    8.2  Restrictions................................................  B-11
    8.3  Privileges of a Stockholder, Transferability................  B-11
    8.4  Enforcement of Restrictions.................................  B-11
ARTICLE IX -- STOCK UNITS............................................  B-11
ARTICLE X -- STOCK APPRECIATION RIGHTS...............................  B-12
   10.1  Persons Eligible............................................  B-12
   10.2  Terms of Grant..............................................  B-12
   10.3  Exercise....................................................  B-12
   10.4  Number of Shares or Amount of Cash..........................  B-12
   10.5  Effect of Exercise..........................................  B-12
   10.6  Termination of Employment...................................  B-12
ARTICLE XI -- STOCK BONUSES..........................................  B-12
ARTICLE XII -- OTHER COMMON STOCK GRANTS.............................  B-13


                                       B-i
   37



                                                                       PAGE
                                                                       ----
                                                                 
ARTICLE XIII -- RIGHTS OF PARTICIPANTS...............................  B-13
   13.1  Employment..................................................  B-13
   13.2  Nontransferability of Awards Other Than Options.............  B-13
   13.3  No Plan Funding.............................................  B-13
ARTICLE XIV -- GENERAL RESTRICTIONS..................................  B-13
   14.1  Investment Representations..................................  B-13
   14.2  Compliance with Securities Laws.............................  B-13
   14.3  Changes in Accounting Rules.................................  B-14
ARTICLE XV -- OTHER EMPLOYEE BENEFITS................................  B-14
ARTICLE XVI -- PLAN AMENDMENT, MODIFICATION AND TERMINATION..........  B-14
ARTICLE XVII -- WITHHOLDING..........................................  B-14
   17.1  Withholding Requirement.....................................  B-14
   17.2  Withholding With Stock......................................  B-14
ARTICLE XVIII -- REQUIREMENTS OF LAW.................................  B-15
   18.1  Requirements of Law.........................................  B-15
   18.2  Federal Securities Law Requirements.........................  B-15
   18.3  Governing Law...............................................  B-15
ARTICLE XIX -- STOCKHOLDER APPROVAL..................................  B-15
ARTICLE XX -- DURATION OF THE PLAN...................................  B-15


                                       B-ii
   38

                             M.D.C. HOLDINGS, INC.

                           2001 EQUITY INCENTIVE PLAN

                                   ARTICLE I

                                  INTRODUCTION

     1.1  Establishment.  M.D.C. Holdings, Inc., a Delaware corporation,
effective March 26, 2001, hereby establishes the M.D.C. Holdings, Inc. 2001
Equity Incentive Plan (the "Plan") for certain employees of the Company (as
defined in subsection 2.1(f)). The Plan permits the grant of incentive stock
options within the meaning of Section 422 of the Internal Revenue Code of 1986,
as amended, non-qualified stock options, restricted stock awards, stock
appreciation rights, stock bonuses, stock units and other stock grants to
certain employees of the Company.

     1.2  Purposes.  The purposes of the Plan are to provide those who are
selected for participation in the Plan with added incentives to continue in the
long-term service of the Company and to create in such persons a more direct
interest in the future success of the operations of the Company by relating
incentive compensation to increases in stockholder value, so that the income of
those participating in the Plan is more closely aligned with the income of the
Company's stockholders. The Plan is also designed to provide a financial
incentive that will help the Company attract, retain and motivate the most
qualified employees.

     1.3  Effect on Existing Agreements.  Nothing in the Plan is intended to
abrogate the rights of any Participant under any contract or agreement existing
between the Participant and the Company, or any subsequent amendments or
modifications of such contract or agreement, and all Awards granted under the
Plan and actions taken with respect to the Plan shall be subject to the terms of
any contract or agreement between the Participant and the Company.

     1.4  Effective Date.  The effective date of the Plan is March 26, 2001.

                                   ARTICLE II

                                  DEFINITIONS

     2.1  Definitions.  The following terms shall have the meanings set forth
below:

          (a) "Affiliated Corporation" means any corporation or other entity
     that is affiliated with M.D.C. Holdings, Inc. through stock ownership or
     otherwise and is designated as an "Affiliated Corporation" by the Board,
     provided, however, that for purposes of Incentive Options granted pursuant
     to the Plan, an "Affiliated Corporation" means any parent or subsidiary of
     the Company as defined in Section 424 of the Code.

          (b) "Award" means an Option, a Restricted Stock Award, a Stock
     Appreciation Right, a Stock Unit, grants of Stock pursuant to Article XI or
     other issuances of Stock hereunder.

          (c) "Board" means the Board of Directors of M.D.C. Holdings, Inc.

          (d) "Code" means the Internal Revenue Code of 1986, as it may be
     amended from time to time.

          (e) "Committee" means the Company's Compensation Committee or such
     other committee consisting of members of the Board who are empowered
     hereunder to take actions in the administration of the Plan. To the extent
     possible, the Committee shall be so constituted as to permit the Plan to
     comply with Rule 16b-3 or any successor rule promulgated under the Exchange
     Act and with the requirements under Section 162(m) of the Code. Except as
     provided in Section 3.2, the Committee shall select Participants from
     Eligible Employees of the Company and shall determine the awards to be made
     pursuant to the Plan and the terms and conditions thereof.

          (f) "Company" means M.D.C. Holdings, Inc. and the Affiliated
     Corporations.

                                       B-1
   39

          (g) "Disabled" or "Disability" shall have the meaning given to such
     terms in Section 22(e)(3) of the Code.

          (h) "Effective Date" means the original effective date of the Plan,
     March 26, 2001.

          (i) "Eligible Employees" means those employees (including, without
     limitation, officers and directors who are also employees) of the Company
     or any subsidiary or division thereof, upon whose judgment, initiative and
     efforts the Company is, or will become, largely dependent for the
     successful conduct of its business. For purposes of the Plan, an employee
     is any individual who provides services to the Company or any subsidiary or
     division thereof as a common law employee and whose remuneration is subject
     to the withholding of federal income tax pursuant to Section 3401 of the
     Code. Employee shall not include any individual (A) who provides services
     to the Company or any subsidiary or division thereof under an agreement,
     contract, or any other arrangement pursuant to which the individual is
     initially classified as an independent contractor or (B) whose remuneration
     for services has not been treated initially as subject to the withholding
     of federal income tax pursuant to Section 3401 of the Code even if the
     individual is subsequently reclassified as a common law employee as a
     result of a final decree of a court of competent jurisdiction or the
     settlement of an administrative or judicial proceeding. Leased employees
     shall not be treated as employees under this Plan.

          (j) "Exchange Act" means the Securities Exchange Act of 1934, as it
     may be amended from time to time.

          (k) "Fair Market Value" means, as of a given date, (i) the closing
     price of a Share on the principal stock exchange on which Shares are then
     trading, if any (or as reported on any composite index that includes such
     principal exchange) on the trading day previous to such date, or if Shares
     were not traded on the trading day previous to such date, then on the next
     preceding date on which a trade occurred; or (ii) if the Stock is not
     traded on an exchange but is quoted on Nasdaq or a successor quotation
     system, the mean between the closing representative bid and asked prices
     for the Stock on the trading day previous to such date as reported by
     Nasdaq or such successor quotation system; or (iii) if the Stock is not
     publicly traded on an exchange and not quoted on Nasdaq or a successor
     quotation system, the Fair Market Value of a Share shall be determined by
     the Committee acting in good faith. If, upon exercise of an Option, the
     exercise price is paid by a broker's transaction (also known as a "cashless
     exercise" or "same-day sale" transaction) as provided in subsection
     7.2(e)(ii)(D), Fair Market Value, for purposes of the exercise, shall be
     the price at which the Stock is sold by the broker.

          (l) "Incentive Option" means an Option designated as such and granted
     in accordance with Section 422 of the Code.

          (m) "Non-Qualified Option" means any Option other than an Incentive
     Option.

          (n) "Option" means a right to purchase Stock at a stated or formula
     price for a specified period of time. Options granted under the Plan shall
     be either Incentive Options or Non-Qualified Options.

          (o) "Option Certificate" shall have the meaning given to such term in
     Section 7.2 hereof.

          (p) "Option Holder" means a Participant who has been granted one or
     more Options under the Plan.

          (q) "Option Price" means the price at which each share of Stock
     subject to an Option may be purchased, determined in accordance with
     subsection 7.2(b).

          (r) "Participant" means an Eligible Employee designated by the
     Committee from time to time during the term of the Plan to receive one or
     more of the Awards provided under the Plan.

          (s) "Restricted Stock Award" means an award of Stock granted to a
     Participant pursuant to Article VIII that is subject to certain
     restrictions imposed in accordance with the provisions of such Article.

          (t) "Share" means a share of Stock.

          (u) "Stock" means the $.01 par value common stock of M.D.C. Holdings,
     Inc.

                                       B-2
   40

          (v) "Stock Appreciation Right" means the right, granted by the
     Committee pursuant to the Plan, to receive a payment equal to the increase
     in the Fair Market Value of a Share of Stock subsequent to the grant of
     such Award.

          (w) "Stock Bonus" means either an outright grant of Stock or a grant
     of Stock subject to and conditioned upon certain employment or performance
     related goals.

          (x) "Stock Unit" means a measurement component equal to the Fair
     Market Value of one share of Stock on the date for which a determination is
     made pursuant to the provisions of this Plan.

     2.2  Gender and Number.  Except when otherwise indicated by the context,
the masculine gender shall also include the feminine gender, and the definition
of any term herein in the singular shall also include the plural.

                                  ARTICLE III

                              PLAN ADMINISTRATION

     3.1  General.  The Plan shall be administered by the Committee. In
accordance with the provisions of the Plan, the Committee shall, in its sole
discretion, select the Participants from among the Eligible Employees, determine
the Awards to be made pursuant to the Plan, the number of Stock Units, Stock
Appreciation Rights or shares of Stock to be issued thereunder and the time at
which such Awards are to be made, fix the Option Price, period and manner in
which an Option becomes exercisable, establish the duration and nature of
Restricted Stock Award restrictions, establish the terms and conditions
applicable to Stock Bonuses and Stock Units, and establish such other terms and
requirements of the various compensation incentives under the Plan as the
Committee may deem necessary or desirable and consistent with the terms of the
Plan. The Committee shall determine the form or forms of the agreements with
Participants that shall evidence the particular provisions, terms, conditions,
rights and duties of the Company and the Participants with respect to Awards
granted pursuant to the Plan, which provisions need not be identical except as
may be provided herein. The Committee may from time to time adopt such rules and
regulations for carrying out the purposes of the Plan as it may deem proper and
in the best interests of the Company. The Committee may correct any defect,
supply any omission or reconcile any inconsistency in the Plan or in any
agreement entered into hereunder in the manner and to the extent it shall deem
expedient and it shall be the sole and final judge of such expediency. No member
of the Committee shall be liable for any action or determination made in good
faith. The determinations, interpretations and other actions of the Committee
pursuant to the provisions of the Plan shall be binding and conclusive for all
purposes and on all persons.

     3.2  Delegation by Committee.  The Committee may, from time to time,
delegate, to specified officers of the Company, the power and authority to grant
Awards under the Plan to specified groups of employees, subject to such
restrictions and conditions as the Committee, in its sole discretion, may
impose. The delegation shall be as broad or as narrow as the Committee shall
determine. To the extent that the Committee has delegated the authority to
determine certain terms and conditions of an Award, all references in the Plan
to the Committee's exercise of authority in determining such terms and
conditions shall be construed to include the officer or officers to whom the
Committee has delegated the power and authority to make such determination. The
power and authority to grant Awards to any employee who is covered by Section
16(b) of the Exchange Act shall not be delegated by the Committee.

                                   ARTICLE IV

                           STOCK SUBJECT TO THE PLAN

     4.1  Number of Shares.  The maximum aggregate number of Shares that may be
issued under the Plan pursuant to Awards is 2,000,000 shares. This authorization
shall be increased automatically on each succeeding annual anniversary of the
adoption of the Plan by the Board by an amount equal to 10% of the then
authorized shares under the Plan. Notwithstanding the foregoing, no more than
2,000,000 shares of Stock shall be available for the grant of Incentive Options
under the Plan. Upon exercise of an option (whether granted under this Plan or

                                       B-3
   41

otherwise), the Shares issued upon exercise of such option shall no longer be
considered to be subject to an outstanding Award or option for purposes of the
foregoing provisions of this Section 4.1. Notwithstanding anything to the
contrary contained herein, no Award granted hereunder shall become void or
otherwise be adversely affected solely because of a change in the number of
Shares of the Company that are issued and outstanding from time to time,
provided that changes to the issued and outstanding Shares may result in
adjustments to outstanding Awards in accordance with the provisions of this
Article IV. The maximum number of Shares with respect to which a Participant may
receive Options and Stock Appreciation Rights under the Plan during any calendar
year is 2,000,000 Shares. The maximum number of Shares as to which Incentive
Options may be granted is 2,000,000 Shares. The Shares may be either authorized
and unissued Shares or previously issued Shares acquired by the Company. Such
maximum numbers may be increased from time to time by approval of the Board and
by the stockholders of the Company if, in the opinion of counsel for the
Company, stockholder approval is required. The Company shall at all times during
the term of the Plan and while any Options or Stock Units are outstanding retain
as authorized and unissued Stock at least the number of Shares from time to time
required under the provisions of the Plan, or otherwise assure itself of its
ability to perform its obligations hereunder.

     4.2  Other Shares of Stock.  Any shares of Stock that are subject to an
Option that expires or for any reason is terminated unexercised, any shares of
Stock that are subject to an Award (other than an Option) and that are
forfeited, and any shares of Stock withheld for the payment of taxes or received
by the Company as payment of the exercise price of an Option shall automatically
become available for use under the Plan, provided, however, that no more than
2,000,000 shares of Stock may be awarded pursuant to Incentive Options.

     4.3  Adjustments for Stock Split, Stock Dividend, Etc.  If the Company
shall at any time increase or decrease the number of its outstanding Shares or
change in any way the rights and privileges of such Shares by means of the
payment of a stock dividend or any other distribution upon such shares payable
in Stock, or through a stock split, subdivision, consolidation, combination,
reclassification or recapitalization involving the Stock, then in relation to
the Stock that is affected by one or more of the above events, the numbers,
rights and privileges of the following shall be increased, decreased or changed
in like manner as if they had been issued and outstanding, fully paid and
nonassessable at the time of such occurrence: (i) the Shares as to which Awards
may be granted under the Plan, (ii) the Shares then included in each outstanding
Award granted hereunder, (iii) the maximum number of Shares available for grant
to any one person in a calendar year, (iv) the maximum number of Shares
available for grant pursuant to Incentive Options, and (v) the number of Shares
subject to a delegation of authority under Section 3.2 of this Plan.

     4.4  Other Distributions and Changes in the Stock.  If

          (a) The Company shall at any time distribute with respect to the Stock
     assets or securities of persons other than the Company (excluding cash or
     distributions referred to in Section 4.3), or

          (b) The Company shall at any time grant to the holders of its Stock
     rights to subscribe pro rata for additional shares thereof or for any other
     securities of the Company, or

          (c) there shall be any other change (except as described in Section
     4.3) in the number or kind of outstanding Shares or of any stock or other
     securities into which the Stock shall be changed or for which it shall have
     been exchanged,

and if the Committee shall in its discretion determine that the event described
in subsection (a), (b), or (c) above equitably requires an adjustment in the
number or kind of Shares subject to an Option or other Award, an adjustment in
the Option Price or the taking of any other action by the Committee, including
without limitation, the setting aside of any property for delivery to the
Participant upon the exercise of an Option or the full vesting of an Award, then
such adjustments shall be made, or other action shall be taken, by the Committee
and shall be effective for all purposes of the Plan and on each outstanding
Option or Award that involves the particular type of stock for which a change
was effected. Notwithstanding the foregoing provisions of this Section 4.4,
pursuant to Section 8.3 below, a Participant holding Stock received as a
Restricted Stock Award shall have the right to receive all amounts, including
cash and property of any kind, distributed with respect to the Stock after such
Restricted Stock Award was granted upon the Participant's becoming a holder of
record of the Stock.
                                       B-4
   42

     4.5  General Adjustment Rules.  No adjustment or substitution provided for
in this Article IV shall require the Company to sell a fractional share of Stock
under any Option, or otherwise issue a fractional share of Stock, and the total
substitution or adjustment with respect to each Option and other Award shall be
limited by deleting any fractional share. In the case of any such substitution
or adjustment, the aggregate Option Price for the total number of shares of
Stock then subject to an Option shall remain unchanged but the Option Price per
share under each such Option shall be equitably adjusted by the Committee to
reflect the greater or lesser number of shares of Stock or other securities into
which the Stock subject to the Option may have been changed, and appropriate
adjustments shall be made to other Awards to reflect any such substitution or
adjustment.

     4.6  Determination by the Committee, Etc.  Adjustments under this Article
IV shall be made by the Committee, whose determinations with regard thereto
shall be final and binding upon all parties thereto.

                                   ARTICLE V

                  CORPORATE REORGANIZATION; CHANGE IN CONTROL

     5.1  Adjustment of Awards.  Upon the occurrence of a Corporate Transaction
(as defined in Section 5.3), the Committee shall take any one or more of the
following actions with respect to outstanding Awards:

          (a) Provide that any or all Options and Stock Appreciation Rights
     shall become fully exercisable regardless of whether all conditions of
     exercise relating to length of service, attainment of financial performance
     goals or otherwise have been satisfied;

          (b) Provide that any or all restrictions with respect to Restricted
     Stock and other Awards shall lapse;

          (c) Provide that any or all Stock Units shall become payable;

          (d) Provide for the assumption or substitution of any or all Awards as
     described in Section 5.2;

          (e) Make any other provision for outstanding Awards as the Committee
     deems appropriate.

     The Committee may provide that any Awards that are outstanding at the time
the Corporate Transaction is closed shall expire at the time of the closing. The
Committee need not take the same action with respect to all outstanding Awards
or to all outstanding Awards of the same type. With respect to Options, the
Committee may provide that any Options that are outstanding at the time the
Corporate Transaction is closed shall be cancelled and the Holder of such
cancelled Option shall receive in exchange therefore a cash payment equal to the
greater of (a) the Fair Market Value of a share of Stock measured on the date
immediately prior to the date of the Corporate Transaction less the per share
exercise price set forth in the Option Certificate, multiplied by the number of
shares of Stock purchasable under the Option; or (b) the fair market value, as
determined by the Board in its sole discretion, of the cash, securities or other
consideration into which a share of Stock is to be exchanged pursuant to the
Corporate Transaction, less the exercise price set forth in the Option
Certificate, multiplied by the number of shares of Stock purchasable under the
Option.

     5.2  Assumption or Substitution of Options and Other Awards.  The Company,
or the successor or purchaser, as the case may be, may make adequate provision
for the assumption of the outstanding Options or the substitution of new options
for the outstanding Options on terms comparable to the outstanding Options or
(b) the Company, or the successor or purchaser, as the case may be, may make
adequate provision for the equitable adjustment of outstanding Awards (other
than Options).

     5.3  Corporate Transaction.  A Corporate Transaction shall include the
following:

          (a) Merger; Reorganization:  the merger or consolidation of the
     Company with or into another corporation or other reorganization (other
     than a reorganization under the United States Bankruptcy Code) of the
     Company (other than a consolidation, merger, or reorganization in which the
     Company is the continuing corporation and which does not result in any
     reclassification or change of outstanding shares of Stock); or

                                       B-5
   43

          (b) Sale:  the sale or conveyance of the property of the Company as an
     entirety or substantially as an entirety (other than a sale or conveyance
     in which the Company continues as a holding company of an entity or
     entities that conduct the business or businesses formerly conducted by the
     Company);

          (c) Liquidation:  the dissolution or liquidation of the Company;

          (d) Change in Control:  A "Change in Control" shall be deemed to have
     occurred if:

             (i) a report on Schedule 13D is filed with the Securities and
        Exchange Commission pursuant to Section 13(d) of the Exchange Act
        disclosing that any person (within the meaning of Section 13(d) of the
        Exchange Act), other than the Company (or one of its subsidiaries) or
        any employee benefit plan sponsored by the Company (or one of its
        subsidiaries), or any director of the Company, or an affiliate of such
        director, is the beneficial owner, directly or indirectly, of 50 percent
        or more of the combined voting power of the then-outstanding securities
        of the Company;

             (ii) any person (within the meaning of Section 13(d) of the
        Exchange Act), other than the Company (or one of the subsidiaries) or
        any employee benefit plan sponsored by the Company (or one of its
        subsidiaries), or any director of the Company, or an affiliate of such
        director, shall purchase securities, pursuant to a tender offer or
        exchange offer to acquire any common stock of the Company (or securities
        convertible into common stock) for cash, securities or any other
        consideration, provided that after consummation of the offer, the person
        in question is the beneficial owner (as such term is defined in Rule
        13d-3 under the Exchange Act), directly or indirectly, of 50 percent or
        more of the combined voting power of the then-outstanding securities of
        the Company (as determined under paragraph (d) of Rule 13d-3 under the
        Exchange Act, in the case of rights to acquire common stock);

             (iii) the stockholders of the Company shall approve (A) any
        consolidation or merger of the Company (1) in which the Company is not
        the continuing or surviving corporation, or (2) pursuant to which shares
        of common stock of the Company would be converted into cash, securities
        or other property, or (B) any sale, lease, exchange or other transfer
        (in one transaction or a series of related transactions) of all or
        substantially all the assets of the Company; or

             (iv) there shall have been a change in a majority of the members of
        the Board within a twelve month period, unless the election or
        nomination for election by the Company's stockholders of each new
        director during such twelve month period was approved by the vote of
        two-thirds of the directors then still in office who were directors at
        the beginning of such twelve month period; or

          (e) Other Transactions:  any other transaction that the Board
     determines by resolution to be a Corporate Transaction.

     5.4  Deductibility under Code Section 280G.  Notwithstanding the provisions
of Section 5.1, Awards that are not otherwise exercisable at the time of a
Corporate Transaction shall only become exercisable as described in Section 5.1
or cancelled and settled for cash or other consideration as permitted under
Section 5.1 to the extent such exercise and issuance of shares of Stock or
payment with respect to a Participant continues to be deductible by the Company
pursuant to Section 280G of the Code.

                                   ARTICLE VI

                                 PARTICIPATION

     Participants in the Plan shall be those Eligible Employees who, in the
judgment of the Committee, are performing, or during the term of their incentive
arrangement will perform, vital services in the management, operation and
development of the Company, and significantly contribute, or are expected to
significantly contribute, to the achievement of long-term corporate economic
objectives. Participants may be granted from time to time one or more Awards;
provided, however, that the grant of each such Award shall be separately
approved by the Committee and receipt of one such Award shall not result in
automatic receipt of any other Award. Upon determination by the Committee that
an Award is to be granted to a Participant, written notice shall be given to
such person, specifying the terms, conditions, rights and duties related
thereto. Each Participant shall, if required
                                       B-6
   44

by the Committee, enter into an agreement with the Company, in such form as the
Committee shall determine and which is consistent with the provisions of the
Plan, specifying such terms, conditions, rights and duties. Awards shall be
deemed to be granted as of the date specified in the grant resolution of the
Committee, which date shall be the date of any related agreement with the
Participant. In the event of any inconsistency between the provisions of the
Plan and any such agreement entered into hereunder, the provisions of the Plan
shall govern.

                                  ARTICLE VII

                                    OPTIONS

     7.1  Grant of Options.  Coincident with or following designation for
participation in the Plan, a Participant may be granted one or more Options. The
Committee in its sole discretion shall designate whether an Option is an
Incentive Option or a Non-Qualified Option. The Committee may grant both an
Incentive Option and a Non-Qualified Option to an Eligible Employee at the same
time or at different times. Incentive Options and Non-Qualified Options, whether
granted at the same time or at different times, shall be deemed to have been
awarded in separate grants and shall be clearly identified, and in no event
shall the exercise of one Option affect the right to exercise any other Option
or affect the number of shares for which any other Option may be exercised. An
Option shall be considered as having been granted on the date specified in the
grant resolution of the Committee.

     7.2  Stock Option Certificates.  Each Option granted under the Plan shall
be evidenced by a written stock option certificate or agreement (an "Option
Certificate"). An Option Certificate shall be issued by the Company in the name
of the Participant to whom the Option is granted (the "Option Holder") and in
such form as may be approved by the Committee. The Option Certificate shall
incorporate and conform to the conditions set forth in this Section 7.2 as well
as such other terms and conditions that are not inconsistent as the Committee
may consider appropriate in each case.

          (a) Number of Shares.  Each Option Certificate shall state that it
     covers a specified number of shares of Stock, as determined by the
     Committee.

          (b) Price.  The price at which each share of Stock covered by an
     Option may be purchased shall be determined in each case by the Committee
     and set forth in the Option Certificate, but, in the case of an Incentive
     Option, in no event shall the price be less than 100 percent of the Fair
     Market Value of the Stock on the date the Incentive Option is granted.

          (c) Duration of Options; Restrictions on Exercise.  Each Option
     Certificate shall state the period of time, determined by the Committee,
     within which the Option may be exercised by the Option Holder (the "Option
     Period"). The Option Period must end, in all cases, not more than ten years
     from the date the Option is granted. The Option Certificate shall also set
     forth any installment or other restrictions on exercise of the Option
     during such period, if any, as may be determined by the Committee. Each
     Option shall become exercisable (vest) over such period of time, if any, or
     upon such events, as determined by the Committee.

          (d) Termination of Employment, Death, Disability, Etc.  The Committee
     may specify the period, if any, during which an Option may be exercised
     following termination of the Option Holder's employment. The effect of this
     subsection 7.2(d) shall be limited to determining the consequences of a
     termination and nothing in this subsection 7.2(d) shall restrict or
     otherwise interfere with the Company's discretion with respect to the
     termination of any individual's employment. If the Committee does not
     otherwise specify, the following shall apply:

             (i) If the employment of the Option Holder is terminated within the
        Option Period for "cause," as determined by the Committee, the Option
        shall thereafter be void for all purposes. As used in this subsection
        7.2(d), "cause" shall mean willful misconduct, a willful failure to
        perform the Option Holder's duties, insubordination, theft, dishonesty,
        conviction of a felony or any other willful conduct that is materially
        detrimental to the Company or such other cause as the Committee in good
        faith reasonably determines provides cause for the discharge of an
        Option Holder.

             (ii) If the Option Holder becomes Disabled, the Option may be
        exercised by the Option Holder within one year following the Option
        Holder's termination of employment on account of Disability
                                       B-7
   45

        (unless otherwise provided by the Committee; provided that such exercise
        must occur within the Option Period), but not thereafter. In any such
        case, the Option may be exercised only as to the shares as to which the
        Option had become exercisable on or before the date of the Option
        Holder's termination of employment because of Disability.

             (iii) If the Option Holder dies during the Option Period while
        still performing services for the Company or within the one year period
        referred to in (ii) above or within the period referred to in (iv)
        below, the Option may be exercised by those entitled to do so under the
        Option Holder's will or by the laws of descent and distribution within
        one year following the Option Holder's death, (unless otherwise provided
        by the Committee; provided that such exercise must occur within the
        Option Period), but not thereafter. In any such case, the Option may be
        exercised only as to the shares as to which the Option had become
        exercisable on or before the date of the Option Holder's death.

             (iv) If the employment of the Option Holder with the Company is
        terminated within the Option Period for any reason other than cause,
        Disability, or death, a Non-Qualified Option may be exercised by the
        Option Holder within one year following the date of such termination
        (provided that such exercise must occur within the Option Period), but
        not thereafter. In any such case, the Non-Qualified Option may be
        exercised only as to the shares as to which the Non-Qualified Option had
        become exercisable on or before the date of termination of employment.
        If the employment of the Option Holder with the Company is terminated
        within the Option Period for any reason other than cause, Disability, or
        death, an Incentive Option may be exercised by the Option Holder within
        the three month period following the date of such termination (provided
        that such exercise must occur within the Option Period), but not
        thereafter. In any such case, the Incentive Option may be exercised only
        as to the shares as to which the Incentive Option had become exercisable
        on or before the date of termination of employment.

          (e) Exercise, Payments, Etc.

             (i) Manner of Exercise.  The method for exercising each Option
        granted hereunder shall be by delivery to the Company of written notice
        specifying the number of Shares with respect to which such Option is
        exercised. The purchase of such Shares shall take place at the principal
        offices of the Company within thirty days following delivery of such
        notice, at which time the Option Price of the Shares shall be paid in
        full by any of the methods set forth below or a combination thereof.
        Except as set forth in the next sentence, the Option shall be exercised
        when the Option Price for the number of shares as to which the Option is
        exercised is paid to the Company in full. If the Option Price is paid by
        means of a broker's transaction (also known as a "cashless exercise" or
        "same-day sale" transaction) described in subsection 7.2(e)(ii)(D), in
        whole or in part, the closing of the purchase of the Stock under the
        Option shall take place (and the Option shall be treated as exercised)
        on the date on which, and only if, the sale of Stock upon which the
        broker's transaction was based has been closed and settled, unless the
        Option Holder makes an irrevocable written election, at the time of
        exercise of the Option, to have the exercise treated as fully effective
        for all purposes upon receipt of the Option Price by the Company
        regardless of whether or not the sale of the Stock by the broker is
        closed and settled. A properly executed certificate or certificates
        representing the Shares shall be delivered to or at the direction of the
        Option Holder upon payment therefor. If Options on less than all shares
        evidenced by an Option Certificate are exercised, the Company may
        deliver a new Option Certificate evidencing the Option on the remaining
        shares upon delivery of the Option Certificate for the Option being
        exercised.

             (ii) The exercise price shall be paid by any of the following
        methods or any combination of the following methods at the election of
        the Option Holder, or by any other method approved by the Committee upon
        the request of the Option Holder:

                (A) in cash;

                (B) by certified check, cashier's check or other check
           acceptable to the Company, payable to the order of the Company;

                                       B-8
   46

                (C) by delivery to the Company of certificates representing the
           number of shares then owned by the Option Holder, the Fair Market
           Value of which equals the purchase price of the Stock purchased
           pursuant to the Option, properly endorsed for transfer to the
           Company; provided however, that no Option may be exercised by
           delivery to the Company of certificates representing Stock, unless
           such Stock has been held by the Option Holder for more than six
           months; for purposes of this Plan, the Fair Market Value of any
           shares of Stock delivered in payment of the purchase price upon
           exercise of the Option shall be the Fair Market Value as of the
           exercise date; the exercise date shall be the day of delivery of the
           certificates for the Stock used as payment of the Option Price; or

                (D) by delivery to the Company of a properly executed notice of
           exercise together with irrevocable instructions to a broker to
           deliver to the Company promptly the amount of the proceeds of the
           sale of all or a portion of the Stock or of a loan from the broker to
           the Option Holder required to pay the Option Price.

          (f) Date of Grant.  An Option shall be considered as having been
     granted on the date specified in the grant resolution of the Committee.

          (g) Withholding.

             (i) Non-Qualified Options.  Upon exercise of an Option, the Option
        Holder shall make appropriate arrangements with the Company to provide
        for the amount of additional withholding required by Sections 3102 and
        3402 of the Code and applicable state income tax laws, including
        (subject to Committee approval) payment of such taxes through delivery
        of shares of Stock or by withholding Stock to be issued under the
        Option, as provided in Article XVII.

             (ii) Incentive Options.  If an Option Holder makes a disposition
        (as defined in Section 424(c) of the Code) of any Stock acquired
        pursuant to the exercise of an Incentive Option prior to the expiration
        of two years from the date on which the Incentive Option was granted or
        prior to the expiration of one year from the date on which the Option
        was exercised, the Option Holder shall send written notice to the
        Company at the Company's principal place of business of the date of such
        disposition, the number of shares disposed of, the amount of proceeds
        received from such disposition and any other information relating to
        such disposition as the Company may reasonably request. The Option
        Holder shall, in the event of such a disposition, make appropriate
        arrangements with the Company to provide for the amount of additional
        withholding, if any, required by Sections 3102 and 3402 of the Code and
        applicable state income tax laws.

     7.3  Restrictions on Incentive Options.

          (a) Initial Exercise.  The aggregate Fair Market Value of the Shares
     with respect to which Incentive Options are exercisable for the first time
     by an Option Holder in any calendar year, under the Plan or otherwise,
     shall not exceed $100,000. For this purpose, the Fair Market Value of the
     Shares shall be determined as of the date of grant of the Option.

          (b) Ten Percent Stockholders.  Incentive Options granted to an Option
     Holder who is the holder of record of 10% or more of the outstanding Stock
     of the Company shall have an Option Price equal to 110% of the Fair Market
     Value of the Shares on the date of grant of the Option and the Option
     Period for any such Option shall not exceed five years.

     7.4  Transferability.

          (a) General Rule: No Lifetime Transfers.  An Option shall not be
     transferable by the Option Holder except by will or pursuant to the laws of
     descent and distribution. An Option shall be exercisable during the Option
     Holder's lifetime only by him or her, or in the event of Disability or
     incapacity, by his or her guardian or legal representative. The Option
     Holder's guardian or legal representative shall have all of the rights of
     the Option Holder under this Plan.

                                       B-9
   47

          (b) InterVivos Transfer to Certain Family Members.  The Committee may,
     however, provide at the time of grant or thereafter that the Option Holder
     may transfer a Non-Qualified Option to a member of the Option Holder's
     immediate family, a trust of which members of the Option Holder's immediate
     family are the only beneficiaries, a partnership of which members of the
     Option Holder's immediate family or trusts for the sole benefit of the
     Option Holder's immediate family are the only partners, a corporation in
     which members of the Option Holder's immediate family are the only
     shareholders, a limited liability company in which members of the Option
     Holder's immediate family are the only members, or any other entity which
     is solely owned by members of the Option Holder's immediate family (the
     "InterVivos Transferee"). Immediate family means the Option Holder and the
     Option Holder's spouse, issue (by birth or adoption), stepchild,
     grandchild, parents, stepparents, grandparents, siblings (including half
     brothers and sisters and adopted siblings) nieces, nephews, mother-in-law,
     father-in-law, son-in-law, daughter-in-law, brother-in-law, or
     sister-in-law. No transfer shall be effective unless the Option Holder
     shall have notified the Company of the transfer in writing and has
     furnished a copy of the documents that effect the transfer to the Company.
     The InterVivos Transferee shall be subject to all of the terms of this Plan
     and the Option, including, but not limited to, the vesting schedule,
     termination provisions, and the manner in which the Option may be
     exercised. The Committee may require the Option Holder and the InterVivos
     Transferee to enter into an appropriate agreement with the Company
     providing for, among other things, the satisfaction of required tax
     withholding with respect to the exercise of the transferred Option and the
     satisfaction of any Stock retention requirements applicable to the Option
     Holder, together with such other terms and conditions as may be specified
     by the Committee. Except to the extent provided otherwise in such
     agreement, the InterVivos Transferee shall have all of the rights and
     obligations of the Option Holder under this Plan; provided that the
     InterVivos Transferee shall not have any Stock withheld to pay withholding
     taxes pursuant to Section 17.2 unless the agreement referred to in the
     preceding sentence specifically provides otherwise.

          (c) No Transfer of ISOs.  During the Option Holder's lifetime the
     Option Holder may not transfer an Incentive Option under any circumstances.

          (d) No Assignment.  No right or interest of any Option Holder in an
     Option granted pursuant to the Plan shall be assignable or transferable
     during the lifetime of the Option Holder, either voluntarily or
     involuntarily, or be subjected to any lien, directly or indirectly, by
     operation of law, or otherwise, including execution, levy, garnishment,
     attachment, pledge or bankruptcy, except as set forth above.

     7.5  Stockholder Privileges.  No Option Holder shall have any rights as a
stockholder with respect to any shares of Stock covered by an Option until the
Option Holder becomes the holder of record of such Stock, and no adjustments
shall be made for dividends or other distributions or other rights as to which
there is a record date preceding the date such Option Holder becomes the holder
of record of such Stock, except as provided in Article IV.

                                       B-10
   48

                                  ARTICLE VIII

                            RESTRICTED STOCK AWARDS

     8.1  Grant of Restricted Stock Awards.  Coincident with or following
designation for participation in the Plan, the Committee may grant a Participant
one or more Restricted Stock Awards consisting of Shares of Stock. The number of
Shares granted as a Restricted Stock Award shall be determined by the Committee.

     8.2  Restrictions.  A Participant's right to retain a Restricted Stock
Award granted to him under Section 8.1 shall be subject to such restrictions,
including but not limited to his continuous employment for the Company, for a
restriction period specified by the Committee or the attainment of specified
performance goals and objectives, as may be established by the Committee with
respect to such Award. The Committee may in its sole discretion require
different periods of service or different performance goals and objectives with
respect to different Participants, to different Restricted Stock Awards or to
separate, designated portions of the Shares constituting a Restricted Stock
Award. In the event of the death or Disability of a Participant, or the
retirement of a Participant in accordance with the Company's established
retirement policy, all required periods of service and other restrictions
applicable to Restricted Stock Awards then held by the Participant shall lapse
with respect to a pro rata part of each such Award based on the ratio between
the number of full months of employment completed at the time of termination of
employment from the grant of each Award to the total number of months of
employment required for such Award to be fully nonforfeitable, and such portion
of each such Award shall become fully nonforfeitable. The remaining portion of
each such Award shall be forfeited and shall be immediately returned to the
Company. If a Participant's employment terminates for any other reason, any
Restricted Stock Awards as to which the period for which employment is required
or other restrictions have not been satisfied (or waived or accelerated as
provided herein) shall be forfeited, and all shares of Stock related thereto
shall be immediately returned to the Company.

     8.3  Privileges of a Stockholder, Transferability.  A Participant shall
have all voting, dividend, liquidation and other rights with respect to Stock in
accordance with its terms received by him as a Restricted Stock Award under this
Article VIII upon his becoming the holder of record of such Stock; provided,
however, that the Participant's right to sell, encumber, or otherwise transfer
such Stock shall be subject to the limitations of Section 13.2.

     8.4  Enforcement of Restrictions.  The Committee shall cause a legend to be
placed on the Stock certificates issued pursuant to each Restricted Stock Award
referring to the restrictions provided by Sections 8.2 and 8.3 and, in addition,
may in its sole discretion require one or more of the following methods of
enforcing the restrictions referred to in Sections 8.2 and 8.3:

          (a) Requiring the Participant to keep the Stock certificates, duly
     endorsed, in the custody of the Company while the restrictions remain in
     effect; or

          (b) Requiring that the Stock certificates, duly endorsed, be held in
     the custody of a third party while the restrictions remain in effect.

                                   ARTICLE IX

                                  STOCK UNITS

     A Participant may be granted a number of Stock Units determined by the
Committee. The number of Stock Units, the goals and objectives to be satisfied
with respect to each grant of Stock Units, the time and manner of payment for
each Stock Unit, and the other terms and conditions applicable to a grant of
Stock Units shall be determined by the Committee.

                                       B-11
   49

                                   ARTICLE X

                           STOCK APPRECIATION RIGHTS

     10.1  Persons Eligible.  The Committee, in its sole discretion, may grant
Stock Appreciation Rights to Eligible Employees.

     10.2  Terms of Grant.  The Committee shall determine at the time of the
grant of a Stock Appreciation Right the time period during which the Stock
Appreciation Right may be exercised and any other terms that shall apply to the
Stock Appreciation Right.

     10.3  Exercise.  A Stock Appreciation Right shall entitle a Participant to
receive a number of shares of Stock (without any payment to the Company, except
for applicable withholding taxes), cash, or Stock and cash, as determined by the
Committee in accordance with Section 10.4 below. If a Stock Appreciation Right
is issued in tandem with an Option, except as may otherwise be provided by the
Committee, the Stock Appreciation Right shall be exercisable during the period
that its related Option is exercisable. A Participant desiring to exercise a
Stock Appreciation Right shall give written notice of such exercise to the
Company, which notice shall state the proportion of Stock and cash that the
Participant desires to receive pursuant to the Stock Appreciation Right
exercised. Upon receipt of the notice from the Participant, the Company shall
deliver to the person entitled thereto (i) a certificate or certificates for
Stock and/or (ii) a cash payment, in accordance with Section 10.4 below. The
date the Company receives written notice of such exercise hereunder is referred
to in this Article X as the "exercise date." The delivery of Stock or cash
received pursuant to such exercise shall take place at the principal offices of
the Company within 30 days following delivery of such notice.

     10.4  Number of Shares or Amount of Cash.  Subject to the discretion of the
Committee to substitute cash for Stock, or Stock for cash, the number of Shares
that may be issued pursuant to the exercise of a Stock Appreciation Right shall
be determined by dividing: (a) the total number of Shares of Stock as to which
the Stock Appreciation Right is exercised, multiplied by the amount by which the
Fair Market Value of one share of Stock on the exercise date exceeds the Fair
Market Value of one Share of Stock on the date of grant of the Stock
Appreciation Right, by (b) the Fair Market Value of one Share of Stock on the
exercise date; provided, however, that fractional shares shall not be issued and
in lieu thereof, a cash adjustment shall be paid. In lieu of issuing Stock upon
the exercise of a Stock Appreciation Right, the Committee in its sole discretion
may elect to pay the cash equivalent of the Fair Market Value of the Stock on
the exercise date for any or all of the Shares of Stock that would otherwise be
issuable upon exercise of the Stock Appreciation Right.

     10.5  Effect of Exercise.  If a Stock Appreciation Right is issued in
tandem with an Option, the exercise of the Stock Appreciation Right or the
related Option will result in an equal reduction in the number of corresponding
Options or Stock Appreciation Rights that were granted in tandem with such Stock
Appreciation Rights and Options.

     10.6  Termination of Employment.  Upon the termination of the employment of
a Participant, any Stock Appreciation Rights then held by such Participant shall
be exercisable within the time periods, and upon the same conditions with
respect to the reasons for termination of employment, as are specified in
Section 7.2(d) with respect to Options.

                                   ARTICLE XI

                                 STOCK BONUSES

     The Committee may award Stock Bonuses to such Participants, subject to such
conditions and restrictions, as it determines in its sole discretion. Stock
Bonuses may be either outright grants of Stock, or may be grants of Stock
subject to and conditioned upon certain employment or performance related goals.

                                       B-12
   50

                                  ARTICLE XII

                           OTHER COMMON STOCK GRANTS

     From time to time during the duration of this Plan, the Board may, in its
sole discretion, adopt one or more incentive compensation arrangements for
Participants pursuant to which the Participants may acquire shares of Stock,
whether by purchase, outright grant, or otherwise. Any such arrangements shall
be subject to the general provisions of this Plan and all shares of Stock issued
pursuant to such arrangements shall be issued under this Plan.

                                  ARTICLE XIII

                             RIGHTS OF PARTICIPANTS

     13.1  Employment.  Nothing contained in the Plan or in any Option, or other
Award granted under the Plan shall confer upon any Participant any right with
respect to the continuation of his employment by the Company, or interfere in
any way with the right of the Company, subject to the terms of any separate
employment agreement or other contract to the contrary, at any time to terminate
such employment or to increase or decrease the compensation of the Participant
from the rate in existence at the time of the grant of an Award. Whether an
authorized leave of absence, or absence in military or government service, shall
constitute a termination of service shall be determined by the Committee at the
time.

     13.2  Nontransferability of Awards Other Than Options.  Except as provided
otherwise at the time of grant or thereafter, no right or interest of any
Participant in a Stock Appreciation Right, a Restricted Stock Award (prior to
the completion of the restriction period applicable thereto), a Stock Unit, or
other Award (excluding Options) granted pursuant to the Plan, shall be
assignable or transferable during the lifetime of the Participant, either
voluntarily or involuntarily, or subjected to any lien, directly or indirectly,
by operation of law, or otherwise, including execution, levy, garnishment,
attachment, pledge or bankruptcy. In the event of a Participant's death, a
Participant's rights and interests in Options, Stock Appreciation Rights,
Restricted Stock Awards, other Awards, and Stock Units shall, to the extent
provided in Articles VII, VIII, IX, X and XI, be transferable by will or the
laws of descent and distribution, and payment of any amounts due under the Plan
shall be made to, and exercise of any Options may be made by, the Participant's
legal representatives, heirs or legatees. If in the opinion of the Committee a
person entitled to payments or to exercise rights with respect to the Plan is
disabled from caring for his affairs because of mental condition, physical
condition or age, payment due such person may be made to, and such rights shall
be exercised by, such person's guardian, conservator or other legal personal
representative upon furnishing the Committee with evidence satisfactory to the
Committee of such status.

     13.3  No Plan Funding.  Obligations to Participants under the Plan will not
be funded, trusteed, insured or secured in any manner. The Participants under
the Plan shall have no security interest in any assets of the Company, and shall
be only general creditors of the Company.

                                  ARTICLE XIV

                              GENERAL RESTRICTIONS

     14.1  Investment Representations.  The Company may require any person to
whom an Award is granted, as a condition of exercising or receiving such Award,
to give written assurances in substance and form satisfactory to the Company and
its counsel to the effect that such person is acquiring the Stock for his own
account for investment and not with any present intention of selling or
otherwise distributing the same, and to such other effects as the Company deems
necessary or appropriate in order to comply with Federal and applicable state
securities laws. Legends evidencing such restrictions may be placed on the Stock
certificates.

     14.2  Compliance with Securities Laws.  Each Award shall be subject to the
requirement that, if at any time counsel to the Company shall determine that the
listing, registration or qualification of the shares subject to such Award upon
any securities exchange or under any state or federal law, or the consent or
approval of any governmental or regulatory body, is necessary as a condition of,
or in connection with, the issuance or purchase

                                       B-13
   51

of shares thereunder, such Award may not be accepted or exercised in whole or in
part unless such listing, registration, qualification, consent or approval shall
have been effected or obtained on conditions acceptable to the Committee.
Nothing herein shall be deemed to require the Company to apply for or to obtain
such listing, registration or qualification.

     14.3  Changes in Accounting Rules.  Except as provided otherwise at the
time an Award is granted, notwithstanding any other provision of the Plan to the
contrary, if, during the term of the Plan, any changes in the financial or tax
accounting rules applicable to Awards shall occur which, in the sole judgment of
the Committee, may have a material adverse effect on the reported earnings,
assets or liabilities of the Company, the Committee shall have the right and
power to modify as necessary, any then outstanding and unexercised Awards as to
which the applicable employment or other requirements have not been satisfied.

                                   ARTICLE XV

                            OTHER EMPLOYEE BENEFITS

     The amount of any compensation deemed to be received by a Participant as a
result of the exercise of an Option or Stock Appreciation Right, the sale of
shares received upon such exercise, the vesting of any Restricted Stock Award,
receipt of Stock Bonuses, distributions with respect to Stock Units, or the
grant of Stock shall not constitute "earnings" or "compensation" with respect to
which any other employee benefits of such employee are determined, including
without limitation benefits under any pension, profit sharing, 401(k), life
insurance or salary continuation plan.

                                  ARTICLE XVI

                  PLAN AMENDMENT, MODIFICATION AND TERMINATION

     The Committee may at any time terminate, and from time to time may amend or
modify the Plan provided, however, that no amendment or modification may become
effective without approval of the amendment or modification by the stockholders
if stockholder approval is required to enable the Plan to satisfy any applicable
statutory or regulatory requirements, or if the Company, on the advice of
counsel, determines that stockholder approval is otherwise necessary or
desirable.

     No amendment, modification or termination of the Plan shall in any manner
adversely affect any Award theretofore granted under the Plan, without the
consent of the Participant holding such Award.

                                  ARTICLE XVII

                                  WITHHOLDING

     17.1  Withholding Requirement.  The Company's obligations to deliver shares
of Stock upon the exercise of any Option, or Stock Appreciation Right, the
vesting of any Restricted Stock Award, payment with respect to Stock Units, or
the grant of Stock shall be subject to the Participant's satisfaction of all
applicable federal, state and local income and other tax withholding
requirements.

     17.2  Withholding With Stock.  At the time the Committee grants an Option,
Stock Appreciation Right, Restricted Stock Award, Stock Unit, Stock Bonus, other
Award, or Stock or at any time thereafter, it may, in its sole discretion, grant
the Participant an election to pay all such amounts of tax withholding, or any
part thereof, by electing (a) to have the Company withhold from shares otherwise
issuable to the Participant, shares of Stock having a value equal to the amount
required to be withheld or such lesser amount as may be elected by the
Participant; provided however, that the amount of Stock so withheld shall not
exceed the minimum amount required to be withheld under the method of
withholding that results in the smallest amount of withholding, or (b) to
transfer to the Company a number of shares of Stock that were acquired by the
Participant more than six months prior to the transfer to the Company and that
have a value equal to the amount required to be withheld or such lesser amount
as may be elected by the Participant. All elections shall be subject to the
approval or disapproval of the Committee. The value of shares of Stock to be
withheld shall be based on the Fair Market
                                       B-14
   52

Value of the Stock on the date that the amount of tax to be withheld is to be
determined (the "Tax Date"). Any such elections by Participants to have shares
of Stock withheld for this purpose will be subject to the following
restrictions:

          (a) All elections must be made prior to the Tax Date.

          (b) All elections shall be irrevocable.

          (c) If the Participant is an officer or director of the Company within
     the meaning of Section 16 of the Exchange Act ("Section 16"), the
     Participant must satisfy the requirements of such Section 16 and any
     applicable Rules thereunder with respect to the use of Stock to satisfy
     such tax withholding obligation.

                                 ARTICLE XVIII

                              REQUIREMENTS OF LAW

     18.1  Requirements of Law.  The issuance of Stock and the payment of cash
pursuant to the Plan shall be subject to all applicable laws, rules and
regulations.

     18.2  Federal Securities Law Requirements.  If a Participant is an officer
or director of the Company within the meaning of Section 16 of the Exchange Act,
Awards granted hereunder shall be subject to all conditions required under Rule
16b-3, or any successor rule promulgated under the Exchange Act, to qualify the
Award for any exception from the provisions of Section 16(b) of the Exchange Act
available under that Rule.

     18.3  Governing Law.  The Plan and all agreements hereunder shall be
construed in accordance with and governed by the laws of the State of Delaware.

                                  ARTICLE XIX

                              STOCKHOLDER APPROVAL

     The Plan will be submitted for the approval of the Company's stockholders
within 12 months after the date of the Board's initial adoption of the Plan. No
Awards shall be granted under the Plan prior to approval of the Plan by the
Company's stockholders.

                                   ARTICLE XX

                              DURATION OF THE PLAN

     Unless sooner terminated by the Board of Directors, the Plan shall
terminate at the close of business on March 26, 2011 and no Option, Stock
Appreciation Right, Restricted Stock Award, Stock Unit, Stock Bonus, other Award
or Stock shall be granted, or offer to purchase Stock made, after such
termination. Options, Stock Appreciation Rights, Restricted Stock Awards, other
Awards, and Stock Units outstanding at the time of the Plan termination may
continue to be exercised, or become free of restrictions, or paid, in accordance
with their terms.

                                            M.D.C. HOLDINGS, INC.
                                            a Delaware corporation

                                            By:
                                              ----------------------------------

Dated: March 26, 2001

                                       B-15
   53

- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------

                                                                       EXHIBIT C

                             M.D.C. HOLDINGS, INC.

                               STOCK OPTION PLAN

                           FOR NON-EMPLOYEE DIRECTORS

                            EFFECTIVE MARCH 26, 2001

- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
   54
                               TABLE OF CONTENTS



                                                                    PAGE
                                                                    ----
                                                                 
PURPOSES..........................................................   C-1
ARTICLE I -- GENERAL..............................................   C-1
  1.1   Definitions...............................................   C-1
  1.2   Nature of Options.........................................   C-1
ARTICLE II -- PLAN ADMINISTRATION.................................   C-1
  2.1   Duties and Powers of Board................................   C-1
  2.2   Professional Assistance and Good Faith Actions............   C-1
ARTICLE III -- OPTIONS............................................   C-2
  3.1   Eligibility...............................................   C-2
  3.2   Grant.....................................................   C-2
  3.3   Terms.....................................................   C-2
ARTICLE IV -- STOCK SUBJECT TO THE PLAN...........................   C-4
  4.1   Number of Shares..........................................   C-4
  4.2   Unused and Forfeited Stock................................   C-4
  4.3   Adjustments for Stock Split, Stock Dividends, Etc.........   C-4
  4.4   Dividend Payable in Stock of Another Corporation, Etc.....   C-4
  4.5   Other Changes in Stock....................................   C-4
  4.6   Rights to Subscribe.......................................   C-5
  4.7   General Adjustment Rules..................................   C-5
  4.8   Determination by the Board, Etc...........................   C-5
ARTICLE V -- CORPORATE REORGANIZATION; CHANGE OF CONTROL..........   C-5
  5.1   Adjustment of Options.....................................   C-5
  5.2   Assumption or Substitution of Options.....................   C-5
  5.3   Corporate Transaction.....................................   C-5
  5.4   Deductibility under Code sec. 280G........................   C-6
ARTICLE VI -- GENERAL PROVISIONS..................................   C-6
  6.1   Stockholder Approval......................................   C-6
  6.2   Termination of Plan.......................................   C-6
  6.3   Amendments, Etc...........................................   C-7
  6.4   Treatment of Proceeds.....................................   C-7
  6.5   Fair Market Value.........................................   C-7
  6.6   Rights as Stockholders....................................   C-7
  6.7   Conditions to Issuance of Stock Certificates..............   C-7
  6.8   No Right to Continued Membership on Board.................   C-7
  6.9   No Assignment.............................................   C-7
  6.10  Tax Withholding...........................................   C-7
  6.11  Section Headings..........................................   C-8
  6.12  Severability..............................................   C-8
  6.13  Rule 16b-3................................................   C-8


                                       C-i
   55

                             M.D.C. HOLDINGS, INC.

                               STOCK OPTION PLAN
                           FOR NON-EMPLOYEE DIRECTORS

     The board of directors of M.D.C. Holdings, Inc., a Delaware corporation
(the "Company"), establishes the M.D.C. Holdings, Inc. Stock Option Plan for
Non-Employee Directors (the "Plan"), effective March 26, 2001 (the "Effective
Date").

                                    PURPOSES

     The purposes of the Plan are to provide certain directors of the Company
who are not also employees of the Company added incentive to continue in the
service of the Company and a more direct interest in the future success of the
operations of the Company by granting to such directors options ("Options") to
purchase shares of the $0.01 par value common stock (the "Stock") of the Company
upon the terms and conditions described below.

                                   ARTICLE I

                                    GENERAL

     1.1  Definitions.  For purposes of the Plan and as used herein, a
"non-employee director" is an individual who (a) is a member of the Board of
Directors of the Company (the "Board") and (b) is not an employee of the
Company. For purposes of the Plan, an employee is an individual whose wages are
subject to the withholding of federal income tax under section 3401 of the
Internal Revenue Code of 1986, as amended from time to time (the "Code"). A
non-employee director to whom an Option is granted is referred to herein as a
"Holder."

     1.2  Nature of Options.  The Options granted hereunder shall be options
that do not satisfy the requirements of section 422 of the Code.

                                   ARTICLE II

                              PLAN ADMINISTRATION

     2.1  Duties and Powers of Board.  The Plan shall be administered by the
Board. The Board shall conduct the general administration of the Plan in
accordance with its provisions. The Board's duties and powers shall include, but
not be limited to, the power to interpret the Plan and the Stock Option
Agreements, to correct any defect, supply any omission or reconcile any
inconsistency in the Plan or in any Stock Option Agreement, to determine the
rights of all non-employee directors and other interested persons hereunder, and
to adopt such rules for the administration, interpretation and application of
the Plan as are consistent therewith and to interpret, amend or revoke any such
rules.

     2.2  Professional Assistance and Good Faith Actions.  All expenses and
liabilities incurred by members of the Board in connection with the
administration of the Plan shall be borne by the Company. The Board may employ
attorneys, consultants, accountants, appraisers, brokers or other persons. The
Board, the Company and its officers shall be entitled to rely upon the advice,
opinions or valuations of any such persons. All actions taken and all
interpretations and determinations made by the Board in good faith shall be
final and binding upon all non-employee directors, the Company and all other
interested persons. No member of the Board shall be personally liable for any
action, determination or interpretation made in good faith with respect to the
Plan or the Options, and all members of the Board shall be fully protected by
the Company in respect to any such action, determination or interpretation.

                                       C-1
   56

                                  ARTICLE III

                                    OPTIONS

     3.1  Eligibility.  The non-employee directors on the Effective Date and
each non-employee director elected thereafter shall be eligible to receive
Options to purchase Stock in accordance with Section 3.2 on the terms and
conditions herein described.

     3.2  Grant.  Grants of Options under the Plan may not be made prior to the
approval of the Plan by the Company's stockholders pursuant to Section 6.1.
Subject to stockholder approval of the Plan, on the first day of each October
during the term of this Plan, each non-employee director shall be granted an
Option to purchase 25,000 shares of Stock.

     3.3  Terms.  As soon as possible after a non-employee director becomes
entitled to the grant of an Option under Section 3.2, the Secretary of the
Company shall issue such Option and shall cause to be executed a Stock Option
Agreement for the number of Options granted, which shall be executed by such
non-employee director and an authorized officer of the Company. In the event of
any inconsistency between the provisions of the Plan and any Stock Option
Agreement entered into hereunder, the provisions of the Plan shall govern.
Options issued pursuant to the Plan shall have the following terms and
conditions in addition to those set forth elsewhere herein:

          (a) Number.  Each non-employee director shall receive under the Plan
     Options to purchase the number of shares of Stock specified in Section 3.2,
     subject to adjustment as provided in Article IV.

          (b) Price.  The price at which each share of Stock covered by an
     Option may be purchased by each non-employee director shall be the Fair
     Market Value (as defined in Section 6.5) of the Stock on the date of grant,
     subject to adjustment as provided in Article IV.

          (c) Duration of Options.  The period within which each Option may be
     exercised shall expire ten years from the date the Option is granted (the
     "Option Period"), unless terminated sooner pursuant to subsection (d) below
     or fully exercised prior to the end of such period.

          (d) Termination of Option Prior to End of Option Period.  The Option
     shall terminate prior to the end of the Option Period in the following
     circumstances:

             (i) If the Holder is removed as a director of the Company during
        the Option Period for cause (as determined by the Board in its absolute
        discretion), the Option shall be void thereafter for all purposes.

             (ii) If the Holder dies during the Option Period while serving as a
        director, the Option may exercised by those empowered to do so under the
        Holder's will or by the then applicable laws of descent and distribution
        within twelve months following the Holder's death (if otherwise within
        the Option Period), but not thereafter.

          (e) Transferability.

             (i) General Rule: No Lifetime Transfers.  Each Option granted under
        the Plan shall not be transferable by the Holder other than by will or
        the laws of descent and distribution and shall be exercisable during the
        Holder's lifetime only by the Holder or, in the event of disability or
        incapacity, by the Holder's guardian or legal representative. The
        Holder's guardian or legal representative shall have all of the rights
        of the Holder under this Plan.

             (ii) InterVivos Transfer to Certain Family Members.  The Board may,
        however, provide at the time of grant or thereafter that the Holder may
        transfer an Option to a member of the Holder's immediate family, a trust
        of which members of the Holder's immediate family are the only
        beneficiaries, a partnership of which members of the Holder's immediate
        family or trusts for the sole benefit of the Holder's immediate family
        are the only partners, a corporation in which members of the Holder's
        immediate family are the only shareholders, a limited liability company
        in which members of the Holder's immediate family are the only members,
        or any other entity which is solely owned by members of the Holder's
        immediate family (the "InterVivos Transferee"). Immediate family means
        the Holder and the Holder's spouse, issue (by birth or adoption),
        stepchild, grandchild, parents, stepparents,

                                       C-2
   57

        grandparents, siblings (including half brothers and sisters and adopted
        siblings) nieces, nephews, mother-in-law, father-in-law, son-in-law,
        daughter-in-law, brother-in-law, or sister-in-law. No transfer shall be
        effective unless the Holder shall have notified the Board of the
        transfer in writing and has furnished a copy of the documents that
        effect the transfer to the Board. The InterVivos Transferee shall be
        subject to all of the terms of this Plan and the Option Agreement,
        including, but not limited to, the vesting schedule, termination
        provisions, and the manner in which the Option may be exercised. The
        Board may require the Holder and the InterVivos Transferee to enter into
        an appropriate agreement with the Company providing for, among other
        things, the satisfaction of any required tax withholding with respect to
        the exercise of the transferred Option and the satisfaction of any Stock
        retention requirements applicable to the Holder, together with such
        other terms and conditions as may be specified by the Board. Except to
        the extent provided otherwise in such agreement, the InterVivos
        Transferee shall have all of the rights and obligations of the Holder
        under this Plan; provided that the InterVivos Transferee shall not have
        any Stock withheld to pay withholding taxes pursuant to Section 6.10
        unless the agreement referred to in the preceding sentence specifically
        provides otherwise.

          (f) Exercise, Payments, etc.

             (i) The method of exercising each Option granted shall be by
        delivery to the Company of written notice specifying the number of
        shares with respect to which the Option is exercised. The purchase of
        Stock pursuant to the Option shall take place at the principal office of
        the Company within thirty days following delivery of such notice, at
        which time the purchase price of the Stock shall be paid in full by any
        of the methods set forth in Section 3.3(f)(ii) or a combination thereof.
        The Option shall be exercised when the purchase price is paid in full.
        If the purchase price is paid by means of a broker's transaction (also
        known as a "cashless exercise" or "same-day sale" transaction) as
        described in clause (C) of Section 3.3(f)(ii), in whole or in part, the
        closing of the purchase of the Stock under the Option shall take place
        on the date on which, and only if, the sale of Stock upon which the
        broker's loan was based has been closed and settled, unless the Holder
        makes an irrevocable written election, at the time of exercise of the
        Option, to have the exercise treated as fully effective for all purposes
        upon receipt of the purchase price by the Company regardless of whether
        or not the sale of the Stock by the broker is closed and settled. A
        properly executed certificate or certificates representing the Stock
        shall be delivered to the Holder upon payment therefor. If Options on
        less than all shares evidenced by an Option Certificate are exercised,
        the Company may deliver a new Option Certificate evidencing the Option
        on the remaining shares on delivery of the outstanding Option
        Certificate for the Option being exercised.

             (ii) The exercise price shall be paid by any of the following
        methods or any combination of such methods, at the option of the Holder:
        (A) cash, or (B) certified, cashier's or check acceptable to the
        Company, payable to the order of the Company; or (C) delivery to the
        Company of irrevocable instructions to a broker to deliver promptly to
        the Company the amount of sale or loan proceeds required to pay the
        purchase price of the Stock; or (D) delivery to the Company of a
        promissory note (to the extent permissible under applicable state
        corporate law), which shall be in a principal amount equal to the
        purchase price, which shall be full recourse and secured by all or a
        portion of the Stock acquired pursuant to the exercise of the Option,
        which shall bear interest at a rate determined by the Board (but not
        lower than the rate required to avoid the imputation of interest under
        the Code), which shall provide for level quarterly payments of principal
        and interest over its tenure, which shall become payable in full upon
        the first to occur of the fifth anniversary of the date the Option is
        exercised or the failure to pay any payment of principal and interest
        within five days after it is due, and which shall contain such other
        terms and conditions including the provision of security in addition to
        the Stock that the Company, in its sole discretion, deems necessary or
        appropriate; or (E) delivery to the Company of certificates representing
        the number of shares of Stock then owned by the Holder, the Fair Market
        Value of which (determined as of the date the notice of exercise is
        delivered to the Company) equals the price of the Stock to be purchased
        pursuant to the Option, properly endorsed for transfer to the Company.
        No Option may be exercised by delivery to the Company of certificates
        representing Stock that has been

                                       C-3
   58

        held by the Holder for less than six months or such other period as
        shall be sufficient for the Company to avoid, if possible, the
        recognition of expense with respect to the Option for accounting
        purposes.

          (g) Commencement of Exercisability.  Each Option shall become
     exercisable at any time after the Option is granted.

          (h) Compliance with Certain Company Policies.  The Holder shall comply
     at all times with the Company's policy on trading securities of the Company
     as such policy is in effect from time to time.

                                   ARTICLE IV

                           STOCK SUBJECT TO THE PLAN

     4.1  Number of Shares.  A total of 500,000 shares are authorized for
issuance under the Plan in accordance with the provisions of the Plan. This
authorization shall be increased automatically on each succeeding annual
anniversary of the adoption of the Plan by the Board by an amount equal to 10%
of the then authorized shares under the Plan. This authorization may be further
increased from time to time by approval of the Board and by the shareholders of
the Company if, in the opinion of counsel for the Company, such shareholder
approval is required. Shares of Stock that may be issued upon the exercise of
Options shall be applied to reduce the maximum number of shares remaining
available for use under the Plan. The Company shall at all times during the term
of the Plan and while any Options are outstanding retain as authorized and
unissued Stock, or as treasury Stock, at least the number of shares from time to
time required under the provisions of the Plan, or otherwise assure itself of
its ability to perform its obligations hereunder.

     4.2  Unused and Forfeited Stock.  Any shares of Stock that are subject to
an Option under this Plan that are not used because the terms and conditions of
the Option are not met, including any shares that are subject to an Option that
expires or is terminated for any reason shall automatically become available for
use under the Plan. Any shares of Stock that are used to pay the Option Price
shall not become available for the grant of Options under the Plan.

     4.3  Adjustments for Stock Split, Stock Dividends, Etc.  If the Company
shall at any time increase or decrease the number of its outstanding shares of
Stock or change in any way the rights and privileges of such shares by means of
the payment of a stock dividend or any other distribution upon such shares
payable in Stock, or through a stock split, subdivision, consolidation,
combination, reclassification or recapitalization involving the Stock, then in
relation to the Stock that is affected by one or more of the above events, the
numbers, rights and privileges of the following shall be increased, decreased or
changed in like manner as if they had been issued and outstanding, fully paid
and nonassessable at the time of such occurrence: (i) the shares of Stock as to
which Options may be granted under the Plan; and (ii) the shares of Stock then
subject to each outstanding Option.

     4.4  Dividend Payable in Stock of Another Corporation, Etc.  If the Company
shall at any time pay or make any dividend or other distribution to the holders
of Stock payable in securities of another corporation or other property (except
money or Stock), a proportionate part of such securities or other property shall
be set aside and delivered to any Holder then holding an Option for the
particular type of Stock for which the dividend or other distribution was made,
upon exercise thereof. Prior to the time that any such securities or other
property are delivered to a Holder in accordance with the foregoing, the Company
shall be the owner of such securities or other property and shall have the right
to vote the securities, receive any dividends payable on such securities, and in
all other respects shall be treated as the owner. If securities or other
property that have been set aside by the Company in accordance with this Section
are not delivered to a Holder because an Option is not exercised, then such
securities or other property shall remain the property of the Company and shall
be dealt with by the Company as it shall determine in its sole discretion.

     4.5  Other Changes in Stock.  If there shall be any change, other than as
specified in Sections 4.3 and 4.4, in the number or kind of outstanding shares
of Stock or of any stock or other securities into which the Stock shall be
changed or for which it shall have been exchanged, and if the Board shall in its
discretion determine that such change equitably requires an adjustment in the
number or kind of shares subject to outstanding Options or which have been
reserved for issuance pursuant to the Plan but are not then subject to an
Option, then such adjustments

                                       C-4
   59

shall be made by the Board and shall be effective for all purposes of the Plan
and on each outstanding Option that involves the particular type of stock for
which a change was effected.

     4.6  Rights to Subscribe.  If the Company shall at any time grant to the
holders of its Stock rights to subscribe pro rata for additional shares thereof
or for any other securities of the Company or of any other corporation, there
shall be reserved with respect to the shares then subject to an Option held by
any Holder of the particular class of Stock involved, the Stock or other
securities which the Holder would have been entitled to subscribe for if
immediately prior to such grant the Holder had exercised his entire Option. If,
upon exercise of any such Option, the Holder subscribes for the additional Stock
or other securities, the Holder shall pay to the Company the price that is
payable by the Holder for such Stock or other securities.

     4.7  General Adjustment Rules.  No adjustment or substitution provided for
in this Article IV shall require the Company to issue a fractional share under
any Option and the total substitution or adjustment with respect to each Option
shall be limited by deleting any fractional share. In the case of any such
substitution or adjustment, the purchase price with respect to each such Option
shall be equitably adjusted by the Board to reflect the greater or lesser number
of shares of Stock or other securities into which the Stock subject to the
Option may have been changed.

     4.8  Determination by the Board, Etc.  Adjustments under this Article IV
shall be made by the Board, whose determinations with regard thereto shall be
final and binding.

                                   ARTICLE V

                  CORPORATE REORGANIZATION; CHANGE OF CONTROL

     5.1  Adjustment of Options.  Upon the occurrence of a Corporate Transaction
(as defined in Section 5.3), the Board shall take any one or more of the
following actions with respect to outstanding Options:

          (a) Provide that any or all Options shall become fully exercisable
     regardless of whether all conditions of exercise have been satisfied;

          (b) Provide for the assumption or substitution of any or all Options
     as described in Section 5.2;

          (c) Make any other provision for outstanding Options as the Board
     deems appropriate.

The Board may provide that any Options that are outstanding at the time the
Corporate Transaction is closed shall expire at the time of the closing.
Alternatively, the Board may provide that any Options that are outstanding at
the time the Corporate Transaction is closed shall be cancelled and the
non-employee director holding such cancelled Option shall receive in exchange
therefore a cash payment equal to the greater of (a) the Fair Market Value of a
share of Stock measured on the date immediately prior to the date of the
Corporate Transaction less the per share exercise price set forth in the
non-employee directors' Option, multiplied by the number of shares of Stock
purchasable under the Option; or (b) the fair market value, as determined by the
Board in its sole discretion, of the cash, securities or other consideration
into which a share of Stock is to be exchanged pursuant to the Corporate
Transaction, less the exercise price set forth in the non-employee directors'
Option, multiplied by the number of shares of Stock purchasable under the
Option. The Board need not take the same action with respect to all outstanding
Options or to all outstanding Options of the same type.

     5.2  Assumption or Substitution of Options.  The Company, or the successor
or purchaser, as the case may be, may make adequate provision for the assumption
of the outstanding Options or the substitution of new options for the
outstanding Options on terms comparable to the outstanding Options.

     5.3  Corporate Transaction.  A Corporate Transaction shall include the
following:

          (a) Merger; Reorganization:  the merger or consolidation of the
     Company with or into another corporation or other reorganization (other
     than a reorganization under the United States Bankruptcy Code) of the
     Company (other than a consolidation, merger, or reorganization in which the
     Company is the continuing corporation and which does not result in any
     reclassification or change of outstanding shares of Stock); or

                                       C-5
   60

          (b) Sale:  the sale or conveyance of the property of the Company as an
     entirety or substantially as an entirety (other than a sale or conveyance
     in which the Company continues as a holding company of an entity or
     entities that conduct the business or businesses formerly conducted by the
     Company);

          (c) Liquidation:  the dissolution or liquidation of the Company;

          (d) Change in Control:  A "Change in Control" shall be deemed to have
     occurred if:

             (i) a report on Schedule 13D is filed with the Securities and
        Exchange Commission pursuant to Section 13(d) of the Securities Exchange
        Act of 1934, as amended (the "Exchange Act") disclosing that any person
        (within the meaning of Section 13(d) of the Exchange Act), other than
        the Company (or one of its subsidiaries) or any employee benefit plan
        sponsored by the Company (or one of its subsidiaries), or any director
        of the Company, or an affiliate of such director, is the beneficial
        owner, directly or indirectly, of 50 percent or more of the combined
        voting power of the then-outstanding securities of the Company;

             (ii) any person (within the meaning of Section 13(d) of the
        Exchange Act), other than the Company (or one of the subsidiaries) or
        any employee benefit plan sponsored by the Company (or one of its
        subsidiaries), or any director of the Company, or an affiliate of such
        director, shall purchase securities, pursuant to a tender offer or
        exchange offer to acquire any common stock of the Company (or securities
        convertible into common stock) for cash, securities or any other
        consideration, provided that after consummation of the offer, the person
        in question is the beneficial owner (as such term is defined in Rule
        13d-3 under the Exchange Act), directly or indirectly, of 50 percent or
        more of the combined voting power of the then-outstanding securities of
        the Company (as determined under paragraph (d) of Rule 13d-3 under the
        Exchange Act, in the case of rights to acquire common stock);

             (iii) the stockholders of the Company shall approve (A) any
        consolidation or merger of the Company (1) in which the Company is not
        the continuing or surviving corporation, or (2) pursuant to which shares
        of common stock of the Company would be converted into cash, securities
        or other property, or (B) any sale, lease, exchange or other transfer
        (in one transaction or a series of related transactions) of all or
        substantially all the assets of the Company; or

             (iv) there shall have been a change in a majority of the members of
        the Board within a twelve month period, unless the election or
        nomination for election by the Company's stockholders of each new
        director during such twelve month period was approved by the vote of
        two-thirds of the directors then still in office who were directors at
        the beginning of such twelve month period; or

          (e) Other Transactions:  any other transaction that the Board
     determines by resolution to be a Corporate Transaction.

     5.4  Deductibility under Code sec. 280G.  Notwithstanding the provisions of
Section 5.1, Options that are not otherwise exercisable at the time of a
Corporate Transaction shall only become exercisable as described in Section 5.1
or cancelled and settled for cash or other consideration as permitted under
Section 5.1 to the extent such exercise and issuance of shares of Stock or
payment with respect to a particular non-employee director continues to be
deductible by the Company pursuant to Code sec. 280G.

                                   ARTICLE VI

                               GENERAL PROVISIONS

     6.1  Stockholder Approval.  The Plan will be submitted for the approval of
the Company's stockholders within 12 months after the date of the Board's
initial adoption of the Plan. No Options shall be granted under the Plan prior
to approval of the Plan by the Company's stockholders.

     6.2  Termination of Plan.  The Plan shall terminate whenever the Board
adopts a resolution to that effect. After termination, no additional Options
shall be granted under the Plan, but Options outstanding at the time of the Plan
termination may continue to be exercised in accordance with their terms.

                                       C-6
   61

     6.3  Amendments, Etc.  The Board may from time to time amend, modify,
suspend or terminate the Plan. Nevertheless, no such amendment, modification,
suspension, or termination shall impair any Option theretofore granted under the
Plan or deprive any Holder of any shares of Stock that he may have acquired
through or as a result of the Plan without the consent of the Holder. The
Company shall obtain the approval of shareholders to any amendment or
modification of the Plan to the extent required by Rule 16b-3 under the Exchange
Act (or any successor applicable rule) or by the listing requirements of the
National Association of Securities Dealers, Inc. or any stock exchange on which
the Company's securities are quoted or listed for trading.

     6.4  Treatment of Proceeds.  Proceeds from the sale of Stock pursuant to
Options granted under the Plan shall constitute general funds of the Company.

     6.5  Fair Market Value.  means, as of a given date, (i) the closing price
of a share of Stock on the principal stock exchange on which shares of Stock are
then trading, if any (or as reported on any composite index that includes such
principal exchange) on the trading day previous to such date, or if shares of
Stock were not traded on the trading day previous to such date, then on the next
preceding date on which a trade occurred; or (ii) if the Stock is not traded on
an exchange but is quoted on Nasdaq or a successor quotation system, the mean
between the closing representative bid and asked prices for the Stock on the
trading day previous to such date as reported by Nasdaq or such successor
quotation system; or (iii) if the Stock is not publicly traded on an exchange
and not quoted on Nasdaq or a successor quotation system, the Fair Market Value
of a Share shall be determined by the Board acting in good faith. If, upon
exercise of an Option, the exercise price is paid by a broker's transaction
(also known as a "cashless exercise" or same-day sale" transaction) as provided
in clause (C) of Section 3.3(f)(ii), Fair Market Value, for purposes of the
exercise, shall be the price at which the Stock is sold by the broker.

     6.6  Rights as Stockholders.  The Holders of Options shall not be, nor have
any of the rights or privileges of, stockholders of the Company with respect to
any shares of Stock purchasable upon the exercise of any part of an Option
unless and until certificates representing such shares of Stock have been issued
by the Company to such Holders.

     6.7  Conditions to Issuance of Stock Certificates.

          (a) Stock shall not be issued with respect to an Option granted
     hereunder unless the exercise of such Option and the issuance and delivery
     of shares of Stock pursuant thereto shall comply with all relevant
     provisions of law, including the law of the Company's state of
     incorporation, the Securities Act of 1933, the Exchange Act, the rules and
     regulations thereunder and the requirements of any stock exchange upon
     which the Stock may then be listed, and shall be further subject to the
     approval of the Company's counsel with respect to such compliance.

          (b) The Plan, the grant and exercise of an Option to purchase shares
     of Stock hereunder, and the Company's obligation to sell and deliver shares
     upon the exercise of rights to purchase shares shall be subject to all
     applicable federal and state laws, rules and regulations, and to such
     approvals by any regulatory or governmental agency which may, in the
     opinion of counsel for the Company, be required.

     6.8  No Right to Continued Membership on Board.  Nothing in this Plan or in
any Stock Option Agreement hereunder shall confer upon any non-employee director
any right to continue as a director of the Company or shall interfere with or
restrict in any way the rights of the Company and its stockholders, which are
hereby expressly reserved, to remove any non-employee director at any time for
any reason whatsoever, with or without cause.

     6.9  No Assignment.  Except as set forth in Section 3.3(e), no right or
interest of any Option Holder in an Option granted pursuant to the Plan shall be
assignable or transferable during the lifetime of the Option Holder, either
voluntarily or involuntarily, or be subjected to any lien, directly or
indirectly, by operation of law, or otherwise, including execution, levy,
garnishment, attachment, pledge or bankruptcy.

     6.10  Tax Withholding.  The Company shall be entitled to require payment or
deduction from other compensation payable to each non-employee director of any
sums required by federal, state or local tax laws to be withheld with respect to
any Option. The Board may in its discretion allow such non-employee director to

                                       C-7
   62

elect to have the Company withhold shares of Stock (or allow the return of
shares of Stock) having a Fair Market Value equal to the sums required to be
withheld. If the Director elects to advance such sums directly, written notice
of that election shall be delivered on or prior to such exercise and, whether
pursuant to such election or pursuant to a requirement imposed by the Company,
payment by check of such sums for taxes shall be delivered within two days after
the date of exercise. If, as allowed by the Board, the Director elects to have
the Company withhold shares of Stock (or allow the return of shares of Stock)
having a Fair Market Value equal to sums required to be withheld, the value of
the shares of Stock to be withheld (or returned, as the case may be) will be
equal to the Fair Market Value of such shares on the date that the amount of tax
to be withheld is to be determined (the "Tax Date"). Elections by such persons
to have shares of Stock withheld for this purpose will be subject to the
following restrictions: (1) the election must be made on or prior to the Tax
Date, (2) the election must be irrevocable, (3) the election shall be subject to
the disapproval of the Board, and (4) the election shall be subject to such
additional restrictions as the Board may impose in an effort to secure the
benefits of any regulations under Section 16 of the Exchange Act. The Board
shall not be obligated to issue shares and/or distribute cash to any person upon
exercise of any Option until such payment has been received or shares have been
so withheld, unless withholding (or offset against a cash payment) as of or
prior to the date of such exercise is sufficient to cover all such sums due or
which may be due with respect to such exercise.

     6.11  Section Headings.  The Section headings are included herein only for
convenience, and they shall have no effect on the interpretation of the Plan.

     6.12  Severability.  If any article, section, subsection or specific
provision is found to be illegal or invalid for any reason, such illegality or
invalidity shall not effect the remaining provisions of the Plan, and the Plan
shall be construed and enforced as if such illegal and invalid provision had
never been set forth in the Plan.

     6.13  Rule 16b-3.  This Plan is intended to comply with the requirements of
Rule 16b-3 under the Exchange Act and any successor applicable rule so that
grants under the Plan will satisfy the requirements of Rule 16b-3 under the
Exchange Act. To the extent the Plan does not conform to such requirements, it
shall be deemed amended to so conform without any further action on the part of
the Board of Directors or shareholders.

                                            M.D.C. HOLDINGS, INC.,
                                            a Delaware corporation

                                            By:
                                              ----------------------------------

Date: March 26, 2001

                                       C-8
   63
                              M.D.C. HOLDINGS, INC.
                THIS PROXY IS SOLICITED BY THE BOARD OF DIRECTORS
              PROXY FOR ANNUAL MEETING OF SHAREOWNERS MAY 21, 2001

         The undersigned hereby appoints PARIS G. REECE III. and MICHAEL TOUFF,
or either one of them, as proxies or proxy for the undersigned, each with full
power of substitution and resubstitution, to attend the 2001 Annual Meeting of
Shareowners and any adjournments or postponements thereof (the "Meeting") and to
vote as designated below, all the shares of Common Stock of M.D.C. HOLDINGS,
INC. held of record by the undersigned on March 26, 2001. In their discretion,
the proxies are hereby authorized to vote upon such other business as may
properly come before the Meeting and any adjournments or postponements thereof.

[X]    PLEASE MARK YOUR VOTES AS IN THIS EXAMPLE.

       THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" THE ELECTION OF MESSRS.
       BUCHWALD AND MIZEL AND FOR APPROVAL OF THE M.D.C. HOLDINGS, INC. 2001
       EQUITY INCENTIVE PLAN AND THE M.D.C. HOLDINGS, INC. STOCK OPTION PLAN FOR
       NON-EMPLOYEE DIRECTORS.

1.     ELECTION OF DIRECTORS

       NOMINEES: Herbert T. Buchwald and Larry A. Mizel
                        [ ]  FOR          [ ]  WITHHELD
                        FOR, except vote withheld from the following nominee(s):
                        [ ]
                           -----------------------------------------------------

         PLEASE SPECIFY YOUR CHOICE BY CLEARLY MARKING THE APPROPRIATE BOX.
UNLESS OTHERWISE SPECIFIED, THIS PROXY WILL BE VOTED "FOR" ITEMS 1., 2., AND 3.

            (continued and to be signed and dated on the other side)


   64


2.     APPROVAL OF THE M.D.C. HOLDINGS, INC. 2001 EQUITY INCENTIVE PLAN.
                   [ ]   FOR          [ ]   AGAINST          [ ]   ABSTAIN

3.     APPROVAL OF THE M.D.C. HOLDINGS, INC. STOCK OPTION PLAN FOR NON-EMPLOYEE
       DIRECTORS.
                   [ ]   FOR          [ ]   AGAINST          [ ]   ABSTAIN


         Please sign exactly as your name appears on this proxy. Joint owners
should each sign individually. If signing as attorney, executor, administrator,
trustee or guardian, please include your full title. Corporate proxies should be
signed by an authorized officer.

                              Signature(s):
                                           -------------------------------------

                              Date:
                                   ---------------------------------------------

                              Signature(s):
                                           -------------------------------------

                              Date:
                                   ---------------------------------------------