EXHIBIT 23.1



                       CONSENT OF INDEPENDENT ACCOUNTANTS

We hereby consent to the incorporation by reference in this Registration
Statement on Form S-4 of Adolph Coors Company of our report dated February 6,
2002, except for Note 18, as to which the date is July 15, 2002, relating to
the financial statements and our report dated February 6, 2002 relating to the
financial statement schedule, which appear in Adolph Coors Company's Annual
Report on Form 10-K for the year ended December 30, 2001. We also consent to
the reference to us under the heading "Experts" in such Registration Statement.


PricewaterhouseCoopers LLP

Denver, Colorado
August 2, 2002