EXHIBIT 32.1

                               HEALTH GRADES, INC.

                  CERTIFICATION BY THE CHIEF EXECUTIVE OFFICER
      PURSUANT TO RULE 15d-14(b) UNDER THE SECURITIES EXCHANGE ACT OF 1934

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      I, Kerry R. Hicks, Chief Executive Officer of Health Grades, Inc., a
Delaware corporation (the "Company"), hereby certify that, based on my
knowledge:

      (1) The Company's periodic report on Form 10-Q for the period ended June
30, 2004 (the "Form 10-Q") fully complies with the requirements of Section 13(a)
or 15(d) of the Securities Exchange Act of 1934, as amended; and

      (2) The information contained in the Form 10-Q fairly presents, in all
material respects, the financial condition and results of operations of the
Company.

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/s/ Kerry R. Hicks
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Kerry R. Hicks
President and Chief Executive Officer

Date: August 16, 2004