EXHIBIT 99(c)

                              EMPLOYMENT AGREEMENT
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     AGREEMENT made this 30th day of December, 1997, by and between JUNIATA
VALLEY FINANCIAL CORPORATION, a Pennsylvania bank holding company, THE JUNIATA
VALLEY BANK, a Pennsylvania banking institution, (hereinafter collectively
referred to as the "Company") and FRANCIS J. EVANITSKY, an adult individual
(hereinafter referred to as "Employee.")

     WITNESSETH:

     WHEREAS, Employee is currently employed by Lewistown Trust Company as its
Executive Vice President and is a party to a Change of Control Agreement with
Lewistown Trust Company dated May 13, 1996; and

     WHEREAS, the Company and Lewistown Trust Company have entered into a
certain Agreement and Plan of Merger dated December 30, 1997 whereby Lewistown
Trust Company will be merged with and into the Juniata Valley Bank, a wholly
owned subsidiary of Juniata Valley Financial Corp., (the "Merger")  as of the
Effective Date of the Merger (defined therein); and

     WHEREAS, Employee has agreed to become an employee of Company as its
president and chief operating officer as of the Effective Date of the Merger;
and

     WHEREAS, the Company believes that the future services of the Employee will
be of great value to the Company; and

     WHEREAS, the Employee is willing to accept employment with the Company on a
full-time basis upon the terms and conditions set forth in this Agreement.

     NOW, THEREFORE, in consideration of the Agreements hereinafter contained,
and intending to be legally bound hereby, the parties agree as follows:

          1.   Duties as Employee.  Company shall employ Employee and Employee 
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     shall serve Company as its President and Chief Operating Officer and member
     of the Board of Directors of Juniata Valley Financial Corporation and the
     Juniata Valley Bank. Employee shall be assigned duties consistent with the
     position of President and Chief Operating Officer. During his employment by
     Company, Employee shall serve Company under the direction of the Board of
     Directors of Company. He shall perform his duties faithfully, diligently
     and to the best of his ability and shall devote his full time and best
     efforts to the affairs of Company. Company shall not, without the prior
     consent of Employee, transfer or relocate the office in which Employee
     performs the bulk of his duties to any location which is more than forty
     (40) miles from Lewistown, Pennsylvania.

          2.   Compensation as Employee.  As compensation for all services 
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     performed by Employee for Company while employed thereby, Company shall:

 
               a.   pay Employee in regular installments, a salary fixed from
          time to time by Company, provided that such salary shall not be less
          than the sum of Ninety Six Thousand Five Hundred ($96,500) Dollars,
          which sum may be increased from time to time by the Board of Directors
          and, upon such increase, shall be incorporated herein by reference;

               b.   provide Employee with such health, accident, disability,
          life insurance, retirement benefits and such other benefits as are now
          in force or as may be authorized by the Board of Directors and which
          shall be consistent with and equal to the benefits provided to other
          executive officers of the Company. Company shall provide Employee with
          an automobile for Employee's use in connection with the performance of
          Employee's duties hereunder.

          3.   Reimbursement of Expenses.  Company shall reimburse Employee 
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     within thirty (30) days from billing date for necessary and properly
     documented travel and business expenses, not otherwise reimbursed, incurred
     by Employee on behalf of Company.

          4.   Terms of Agreement.  The term of this Agreement shall commence on
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     the Effective Date of the Merger. This Agreement shall expire upon
     Employee's retirement from the Company.

          5.   Termination of Employment by Company, Without Cause. The Company
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     may terminate Employee's employment with the Company at any time upon
     written notice, with or without cause. Provided, however, that if the
     Company terminates Employee's employment without cause, the Company shall
     pay to Employee Severance Compensation, as calculated in accordance with
     Paragraph 9. Severance Compensation, to the extent Employee elects to
     receive it in cash, shall be paid in three (3) equal annual installments
     commencing thirty (30) days from the date on which Employee received notice
     of his termination of employment.

          6.   Termination of Employment by Company, With Cause. The Company may
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     terminate, with cause, Employee's employment with the Company upon thirty
     (30) days written notice. If Employee's employment is terminated with
     cause, Employee shall not receive the Employee Severance Compensation set
     forth in Item 5 of this Agreement.

          7.   Termination of Employment by Employee, With Cause. In the event
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     of termination of employment by Employee with cause, the Company shall pay
     to Employee Severance Compensation, as calculated in accordance with
     Paragraph 9. Severance Compensation, to the extent Employee elects to
     receive it in cash, shall be paid in three (3) equal annual installments
     commencing thirty (30) days from the date on which Employee ceases to be
     employed by the Company.

          8.   Cause for Termination.
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               a.   Cause for Termination of Employment by Company. Employee
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          shall be considered to have been discharged for "cause" if Employee is
          discharged for any of the following reasons:

 
                    (i)    Negligent or willful failure or the continuing
               inability to perform duties and functions reasonably assigned to
               Employee by the Board of Directors of Company, which neglect or
               failure is not corrected within thirty (30) days following
               receipt of written notice of default;

                    (ii)   The commission of a criminal act against the Company
               by Employee.

                    (iii)  Default by the Employee in the performance of his
               obligations under this Agreement, which default is not corrected
               within thirty (30) days following receipt of written notice of
               default.

               Provided, however, that if the Company terminates Employee's
          employment with the Company within a period commencing six (6) months
          before and nine (9) months after a change in control of the Company,
          said termination shall, for purposes of this Agreement, be deemed a
          termination without cause.

               b.   Cause for Termination of Employment by Employee. The
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          Employee may terminate his employment with the Company for "cause" for
          any of the following reasons:

                    (i)    Execution by the Company of a letter of intent or
               other evidence of commitment by the Company to merge with or be
               acquired by another financial institution, or an actual change in
               control of the Company, shall be considered just cause for
               Employee to terminate his employment with the Company. "Change in
               control" is defined as a change in ownership or power to vote of
               thirty (30%) percent or more of the outstanding voting securities
               of the Company, within any twelve (12) month period, or a change
               in or transfer of a substantial portion of the assets of the
               Company.

                    (ii)   Default by the Company in the performance of its
               obligations under this Agreement, which default is not corrected
               within thirty (30) days following receipt of written notice of
               default.

          9.   Severance Compensation.  Employee's Severance Compensation, to 
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     be paid in accordance with the provisions of Paragraph 5 or Paragraph 7
     hereof, shall be equal to that amount which, when reduced to its present
     value (determined by using a discount rate equal to one hundred twenty
     (120%) percent of the applicable federal rate, as determined under Section
     1274(d) of the Internal Revenue Code of 1986, as amended, compounded
     semiannually) equals 2.95 times Employee's Average Annual Compensation. For
     purposes of this paragraph, Employee's Average Annual Compensation, shall
     be the average of Employee's annual compensation payable by the Company and
     includible in Employee's gross income for the five (5) most recent taxable
     years ending before the date on which Employee's employment with the
     Company was terminated.

 
          The Company shall be responsible for determining Employee's Severance
     Compensation within twenty (20) days of Employee's termination of
     employment with the Company, and shall immediately thereafter notify
     Employee in writing of the total amount of Severance Compensation. At the
     same time, Company shall notify Employee in writing of the actual cost to
     Company of providing Employee and his eligible dependents with such health,
     medical and life insurance benefits which Company was providing to Employee
     as compensation immediately prior to his termination of employment.

          Employee shall have the option, to be exercised in writing, within ten
     (10) days of his actual receipt of the aforementioned information, of
     electing to receive a portion of his Severance Compensation in the form of
     continued health, medical, or life insurance benefits or coverage for such
     period(s) not to exceed one (1) year, as Employee shall determine. Any
     Severance Compensation not received in the form of continued health,
     medical, or life insurance benefits or coverage shall be paid in cash in
     the manner provided in Paragraph 5 or Paragraph 7, as the case may be.

          10.  Not Salary. Any Severance Compensation payable under this
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     Agreement shall not be deemed salary or other compensation to the Employee
     for the purpose of computing benefits to which he may be entitled under any
     pension plan or other arrangement of the Company for the benefit of its
     employees.

          11.  Covenant Not to Compete.  Upon any termination of employment of
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     Employee which results in the payment of the Severance Compensation
     referred to in Paragraph 9, Employee shall not directly or indirectly enter
     into or engage in the banking business, either as an individual, or as a
     partner or joint venturer, or as an employee, agent, officer, or director
     of another banking institution, for a period of two (2) years after such
     termination, which would involve the performance by Employee of active
     duties in the geographical area within a forty (40) mile radius of
     Mifflintown, Pennsylvania.

          12.  No Assignment.  The right of the Employee or any other person to
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     the payment of deferred compensation or other benefits under this Agreement
     shall not be assigned, transferred, pledged, or encumbered except by Will
     or by the laws of the descent and distribution.

          13.  Attorney's Fees and Costs.  If Employee or Company breach any
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     provision of this Agreement, the non-breaching party shall be entitled to
     recover all reasonable attorney's fees, costs of enforcement, amounts due
     hereunder, all with interest thereon at the rate of twelve (12%) percent
     per annum from the date of breach until the date of payment.

          14.  Binding Effect.  This Agreement shall be binding upon and inure
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     to the benefit of the Company, its successors and assigns and the Employee
     and his heirs, executors, administrators, and legal representatives.

          15.  Governing Law.  This Agreement shall be construed in accordance
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     with and governed by the law of the Commonwealth of Pennsylvania.

          16.  Severability.  If any provision of this Agreement shall be found
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     by any court of competent jurisdiction to be unenforceable, the parties
     hereby waive such provision to the 

 
     extent that it is found to be unenforceable. Such provision may be modified
     by such court so that it becomes enforceable, and, as modified, will be
     enforced as any other provision hereof, all other provisions continuing in
     full force and effect.

          17.  Entire Agreement.  This Agreement constitutes the entire
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     Agreement between the parties and no prior promises, agreements or
     warranties, verbal or written, shall be of any force unless embodied
     herein. No modification of this Agreement shall be of any force or effect
     unless reduced to writing and signed by both parties.

          18.  Effective Date.  This Agreement shall become effective on the
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     Effective Date of the Merger, whereupon the existing Change of Control
     Agreement between Lewistown Trust Company and Employee dated May 13, 1996
     shall be terminated with no further rights or obligations thereunder due to
     or from either party. This Agreement shall supersede the aforesaid Change
     of Control Agreement.

               IN WITNESS WHEREOF, the Company has caused this Agreement to be
executed by its duly authorized officers and the Employee has hereunto set his
hand and seal as of the date first above written.


     ATTEST:                                JUNIATA VALLEY FINANCIAL
                                            CORPORATION:

                                            By:
     --------------------------------          ---------------------------------
     Secretary



                                            THE JUNIATA VALLEY BANK:

                                            By: 
     --------------------------------          ---------------------------------
     Secretary



                                            EMPLOYEE:

                                            ------------------------------------
                                            Francis J. Evanitsky