Exhibit 99.1


AT THE COMPANY                      AT THE FINANCIAL RELATIONS BOARD:
- --------------                      ---------------------------------
Investors:                                  General Information:
Donna Conners                               Karen Griffiths
Press:                                      Analyst Information:
Carol Walters                               Vanessa Schwartz
(561)241-9400                               (212)661-8030


FOR IMMEDIATE RELEASE


           REXALL SUNDOWN COMPLETES WORLDWIDE SPORT NUTRITION PURCHASE


Boca Raton, FL - March 23, 2000 - Rexall Sundown, Inc. (Nasdaq: RXSD) today
announced that it has completed its previously announced $71.5 million
acquisition of Worldwide Sport Nutritional Supplements, Inc., a leader in the
sports nutrition category.

The transaction was financed by Rexall Sundown's current line of credit and is
expected to be slightly accretive to the Company's earnings in the current
fiscal year ending August 31, 2000. Based in Largo, Florida, Worldwide is best
known for its leading branded sports nutrition supplements including Pure
Protein(R) food bars, Burn-IT(TM) food bars, Pure Protein Cookie(TM), Ultra Pure
Protein Shake(TM), Extreme Pure Protein(TM) drinks, and the recently introduced
Protein Revolution(TM)low-carb bars, among others.

"We are pleased to have Worldwide Nutrition join the Rexall team," stated Damon
DeSantis, President and Chief Executive Officer of Rexall Sundown. "As an
innovator in its field, Worldwide is recognized as a key player in the sports
and active nutrition segment of the industry and will play a significant role in
continuing the dominance we now have achieved in this fast-growing segment of
the business."

Rexall Sundown, Inc. develops, manufactures, markets and sells vitamins,
herbals, nutritional supplements and other consumer health products. Visit the
Company's website at www.rexallsundown.com.

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This Press Release may contain "forward-looking statements" as such term is
defined in the Private Securities Litigation Reform Act of 1995 or by the
Securities and Exchange Commission in its rules, regulations and releases, which
represents the Company's interpretation or beliefs. These forward-looking
statements, by their nature, involve substantial risks and uncertainties,
certain of which may be beyond the Company's control and actual results may
differ materially depending on a variety of important factors including
uncertainties related to acquisitions, government regulation, managing and
maintaining growth, the effect of adverse publicity, litigation, reliance on
independent distributors of Rexall Showcase International, competition and other
factors described in the Company's filings with the Securities and Exchange
Commission.