EXHIBIT 10.1
                                     [Date]



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Dear
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         In order to give you a stake in the future growth and prosperity of
Gerald Stevens, Inc. (the "Company") and to encourage you to provide outstanding
services to the Company and its subsidiaries, the Board of Directors has awarded
you, effective ___________, options to acquire ____ shares of the Company's
Common Stock, par value $.01 per share (the "Common Stock"), at an exercise
price of $_____ per share.

         The options granted to you are subject to the Gerald Stevens, Inc. 2000
Stock Option Plan (the "Stock Option Plan"), a copy of which is attached.
Options granted under the Stock Option Plan typically vest over a four year
period, with 25% of the shares vesting on the first, second, third and fourth
anniversary of the grant. This year, the Board of Directors has decided to give
a special reward to all option recipients by accelerating the vesting schedule
by one year. This means that 25% of the shares are immediately vested, 25% will
vest on the first anniversary, 25% on the second anniversary and 25% on the
third anniversary. The Board wanted to give you some current value to this grant
in appreciation of your efforts and dedication. We hope however, that you will
see the long-term potential in being an option holder of Gerald Stevens and will
continue to accumulate your shares in anticipation of their future growth and
value.

         The options have a term of ten years. Options may be exercised at any
time after they vest (until their expiration on ________) provided you remain an
employee of the Company. If you leave the Company's employ, all options whether
vested and exercisable or not vested and exercisable on the date of termination,
will expire and be forfeited as of that date.

         This letter will serve as evidence of your grant of options. Please
indicate your receipt of this letter by signing and returning it to Gerald
Stevens, Inc., P. O. Box 350526, Ft. Lauderdale, Florida 33335-0526, Attention:
Barbara Ann Bohlman. Sign the other copy and keep it with your Stock Option Plan
materials.

         On behalf of the Company and the Board of Directors, we appreciate your
contribution to the Company's success.

                                             Very truly yours,


                                             /s/ Art Sanders
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                                             Art Sanders
                                             Vice President, Human Resources


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Accepted