Exhibit 24
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                       CONSENT OF INDEPENDENT ACCOUNTANTS


We consent to the incorporation by reference in the registration statement of
Rexall Sundown, Inc. on Post-Effective Amendment No. 3 to Form S-8 (Registration
Statement No. 33-66282) of our report dated October 10, 1997, on our audits of
the consolidated financial statements and financial statement schedule of Rexall
Sundown, Inc. as of August 31, 1997 and 1996 and for the three years in the
period ended August 31, 1997, appearing in the Form 10-K of Rexall Sundown, Inc.
filed with the Securities and Exchange Commission pursuant to the Securities
Exchange Act of 1934.


/s/ PricewaterhouseCoopers LLP
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PricewaterhouseCoopers LLP


Fort Lauderdale, Florida
August 24, 1998