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                             Box 450 Bethel ME 04217
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                      Phone: 207-824-8100 Fax: 207-824-5274
                          e-mail: skip@sundayriver.com
                              News and information
Contacts:
Skip King, American Skiing Company Media Relations, 207-824-5020

Eric Preusse, American Skiing Company Investor Relations, 207-824-5013

Hollis Rafkin-Sax/Heather Harper, Edelman Public Relations, 212-642-7743


Date:  28 March 2001
Release:  Immediate
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              Leslie B. Otten Resigns; William J. Fair Named CEO of
                             American Skiing Company

                      Company Gives Outlook for Fiscal Year

Newry,  ME, March 28 -- The Board of Directors of American Skiing Company (NYSE:
SKI)  announced  today that  William  "B.J."  Fair,  currently  American  Skiing
Company's chief operating officer, has been named chief executive officer of the
company.

Following  the  resignation  of Leslie B. Otten,  who had served as chairman and
chief executive  officer of American  Skiing Company,  B.J. Fair will assume the
chief executive duties, effective today.

"I've been proud to lead the American  Skiing team over the past 21 years," said
Otten.  "We  have  built a  remarkable  company,  and I am  confident  that  the
company's  future under B.J.'s  leadership  will continue to improve as it moves
into its next phase of  development.  Since  discussions of the Meristar  merger
began last summer,  I have been  investigating  plans outside of American Skiing
Company and intend to pursue those options."

Steven B. Gruber, Board member of the company and a managing partner at Oak Hill
Capital  Management,  Inc.,  stated,  "I would  like to thank  Les Otten for the
vision and  energy  that he brought to the  company.  He's  achieved  tremendous
success by building  this company from a single small ski area in Maine into one
of the country's leading operators with nine world-class ski resorts in both the
Eastern and Western  United  States.  The Board and everyone at American  Skiing
appreciates  his substantial  accomplishments  and wishes him success in his new
endeavors."



"B.J.  Fair's  appointment  as chief  executive is a natural  progression in the
company's  management  structure.  B.J. has made  significant  contributions  in
driving the business  forward in the twelve  months that he has been at American
Skiing Company," said Gruber.  "He brings an exceptional  level of experience in
both resort management and real estate development to the company.  The Board of
Directors is confident  that  American  Skiing  Company will thrive under B.J.'s
leadership and direction."

Fair joined American Skiing Company in March 2000 as chief operating  officer of
American  Skiing  Company's  resort  operations.  Prior  to his  involvement  at
American  Skiing  Company,  Fair served as president of Universal  Studios' Port
Aventura theme park where he was  responsible  for the ongoing  development  and
operation of the park.  Also at Universal,  Fair served as senior vice president
of Universal Creative.  Earlier, in his role as director of finance and business
planning for Disney Development Company, Fair was a principal negotiator and led
financing  and  development  efforts  for  the  Disney's  California   Adventure
expansion and related development in Anaheim, Calif.

"I joined American Skiing Company because of the company's world class portfolio
of  assets  and  because  I  believed  we could  achieve  substantial  upside in
financial  performance from improved  operational  execution," Fair said. "While
the company has made large strides during the past twelve months, we are capable
of accomplishing far more."

Outlook
Fair  commented  on his  outlook  for  the  company  for the  immediate  future.
"Although  the  company  faces  near-term   challenges,   I  am  confident  that
substantial  shareholder value can be created at American Skiing during the next
few years.  I am eager to work  closely  with the rest of the senior  management
team to achieve our game plan," said Fair.

Fair noted that American  Skiing Company is  experiencing  growth in revenue and
earnings in this fiscal year. At this time, the company  anticipates that resort
EBITDA will likely be at or slightly below the low end of the previously  guided
range of $50-$60  million,  although  results are subject to change as there are
still approximately four months remaining in the year.

To further strengthen  operations and drive future results, Fair will accelerate
some of the  efforts  the  management  team began  while he was chief  operating
officer. His immediate priorities include:

- -    improving  cost  management at both the resort and corporate  levels in the
     coming months
- -    revising the  organizational  structure  and  management  systems to better
     align the efforts of resort and real estate  managers with one another,  as
     well as with shareholders
- -    strengthening  the  company's  marketing  and sales  functions  at both the
     corporate level and in the field to improve skier volumes and to strengthen
     the share of American Skiing Company resorts in their respective markets
- -    enhancing the company's capital structure and financial flexibility

The American  Skiing Company team of managers  assembled over the past few years
remains  in place to work  with  Fair in his new  role.  In  particular,  Hernan



Martinez, who joined as chief operating officer of Real Estate Operations in May
2000,  will  continue to lead the real estate  business.  Mark  Miller,  who has
served  as  chief  financial   officer  since  1998,   will  assume   additional
responsibilities.

About American Skiing Company:
Headquartered in Newry,  Maine,  American Skiing Company is the largest operator
of alpine ski,  snowboard  and golf  resorts in the United  States.  Its resorts
include Steamboat in Colorado;  Killington, Mount Snow and Sugarbush in Vermont;
Sunday River and  Sugarloaf/USA  in Maine;  Attitash Bear Peak in New Hampshire;
The Canyons in Utah; and Heavenly in California/Nevada.  Additional  information
is available on the company's Web site, www.peaks.com.

The  historical and  forward-looking  statements  about American  Skiing Company
contained in this press  release are not based on historical  facts,  but rather
reflect American Skiing Company's current expectations concerning future results
and events. Similarly,  statements that describe the Company's objectives, plans
or  goals  are  or  may  be  forward-looking  statements.  Such  forward-looking
statements involve a number of risks and  uncertainties.  In addition to factors
discussed above, other factors that could cause actual results,  performances or
achievements  to differ  materially from those  projected  include,  but are not
limited  to, the  following:  changes in  regional  and  national  business  and
economic  conditions  affecting both American Skiing  Company's resort operating
and real estate segments; competition and pricing pressures; failure to renew or
refinance existing  financial  liabilities and obligations or attain new outside
financing; failure of on-mountain improvements and other capital expenditures to
generate  incremental  revenue;   adverse  weather  conditions   regionally  and
nationally;  seasonal business activities;  changes to federal,  state and local
land use regulations;  changes to federal, state and local regulations affecting
both  American  Skiing  Company's  resort  operating  and real estate  segments;
litigation involving ant-trust, consumer and other issues; failure to renew land
leases and forest service permits; disruptions in water supply that would impact
snowmaking  operations and impact  operations;  the loss of any of our executive
officers  or key  operating  personnel;  control of American  Skiing  Company by
principal stockholders; failure to hire and retain qualified employees and other
factors listed from time-to-time in American Skiing Company's documents filed by
the  Company  with  the  Securities  Exchange  Commission.  The  forward-looking
statements  included  in this  document  are  made  only as of the  date of this
document  and under  Section  27A of the  Securities  Act and Section 21E of the
Exchange  Act,  we  do  not  have  any   obligation   to  publicly   update  any
forward-looking statements to reflect subsequent events or circumstances.

                                  www.peaks.com