<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted from the
consolidated financial statements of Jostens, Inc. as of and for the year ended
January 1, 2000 and is qualified in its entirety by reference to such financial
statements.
</LEGEND>
<MULTIPLIER> 1,000

                             
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          JAN-01-2000
<PERIOD-START>                             JAN-03-1999
<PERIOD-END>                               JAN-01-2000
<CASH>                                          38,517
<SECURITIES>                                         0
<RECEIVABLES>                                  113,413
<ALLOWANCES>                                   (5,775)
<INVENTORY>                                     87,839
<CURRENT-ASSETS>                               286,309
<PP&E>                                         271,790
<DEPRECIATION>                               (181,150)
<TOTAL-ASSETS>                                 407,716
<CURRENT-LIABILITIES>                          357,142
<BONDS>                                          3,600
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                        11,108
<OTHER-SE>                                      25,402
<TOTAL-LIABILITY-AND-EQUITY>                   407,716
<SALES>                                        782,438
<TOTAL-REVENUES>                               782,438
<CGS>                                          349,691
<TOTAL-COSTS>                                  349,691
<OTHER-EXPENSES>                               351,089
<LOSS-PROVISION>                                 1,882
<INTEREST-EXPENSE>                               7,486
<INCOME-PRETAX>                                 74,659
<INCOME-TAX>                                    31,480
<INCOME-CONTINUING>                             43,179
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    43,179
<EPS-BASIC>                                       1.27
<EPS-DILUTED>                                     1.27