SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

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                                    FORM 8-K

                                 CURRENT REPORT


Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934


Date of Report (Date of earliest event reported): July 24, 2001



                          VALASSIS COMMUNICATIONS, INC.
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             (Exact name of registrant as specified in its charter)


   Delaware                        1-10991                  38-2760940
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 (State or other          (Commission File Number)         (IRS Employer
of incorporation)                                        Identification No)


                  19975 Victor Parkway, Livonia, Michigan 48152
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                     (Address of principal executive office)


Registrant's telephone number, including area code: 734-591-3000


Item 5.   OTHER EVENTS

On July 24, 2001, Valassis announced that it has elected Kenneth V. Darish to
its Board of Directors. A copy of the Company press release related to this
event is being filed as an Exhibit to this Form 8-K.




Item 7.   FINANCIAL STATEMENTS AND EXHIBITS

Exhibit 99.1          Press Release of Valassis Communications, Inc.
                      dated July 24, 2001


SIGNATURES

         Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.


                                         VALASSIS COMMUNICATIONS, INC.



                                         By:  /s/Robert L. Recchia
                                              --------------------------------
                                              Robert L. Recchia
                                              Executive Vice President and
                                              Chief Financial Officer



Dated:  July 24, 2001