<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM JOSTENS,
INC. CONSOLIDATED FINANCIAL STATEMENTS AS OF AND FOR THE SIX MONTHS ENDED
DECEMBER 28, 1996 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH
FINANCIAL STATEMENTS.
</LEGEND>
<RESTATED> 
<MULTIPLIER> 1,000
       
                             
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          DEC-28-1996
<PERIOD-START>                             JUL-01-1996
<PERIOD-END>                               DEC-28-1996
<CASH>                                               0
<SECURITIES>                                     2,639
<RECEIVABLES>                                  114,198
<ALLOWANCES>                                   (6,884)
<INVENTORY>                                     98,493
<CURRENT-ASSETS>                               257,500
<PP&E>                                         210,925
<DEPRECIATION>                               (143,282)
<TOTAL-ASSETS>                                 383,847
<CURRENT-LIABILITIES>                          245,747
<BONDS>                                          3,881
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                        12,888
<OTHER-SE>                                      99,725
<TOTAL-LIABILITY-AND-EQUITY>                   383,847
<SALES>                                        277,118
<TOTAL-REVENUES>                               277,118
<CGS>                                          141,493
<TOTAL-COSTS>                                  141,493
<OTHER-EXPENSES>                               131,473
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                             (4,330)
<INCOME-PRETAX>                                     26
<INCOME-TAX>                                       829
<INCOME-CONTINUING>                              (803)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     (803)
<EPS-PRIMARY>                                      .02
<EPS-DILUTED>                                      .02