<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM 
JOSTENS, INC. CONSOLIDATED FINANCIAL STATEMENTS AS OF AND FOR THE YEAR ENDED
JUNE 30, 1996 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL
STATEMENTS.
</LEGEND>
<RESTATED> 
<MULTIPLIER> 1,000
       
                             
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          JUN-30-1996
<PERIOD-START>                             JUL-01-1995
<PERIOD-END>                               JUN-30-1996
<CASH>                                          10,755
<SECURITIES>                                     2,552
<RECEIVABLES>                                  136,125
<ALLOWANCES>                                   (5,966)
<INVENTORY>                                     78,968
<CURRENT-ASSETS>                               251,339
<PP&E>                                         188,251
<DEPRECIATION>                               (121,214)
<TOTAL-ASSETS>                                 383,974
<CURRENT-LIABILITIES>                          242,463
<BONDS>                                          3,874
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                        12,884
<OTHER-SE>                                     108,917
<TOTAL-LIABILITY-AND-EQUITY>                   383,974
<SALES>                                        695,149
<TOTAL-REVENUES>                               695,149
<CGS>                                          332,212
<TOTAL-COSTS>                                  332,212
<OTHER-EXPENSES>                               268,135
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                               9,403
<INCOME-PRETAX>                                 87,479
<INCOME-TAX>                                    35,854
<INCOME-CONTINUING>                             51,625
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    51,625
<EPS-PRIMARY>                                     1.29
<EPS-DILUTED>                                     1.28