EXHIBIT 23 - CONSENT OF INDEPENDENT AUDITORS

We consent to the incorporation by reference in the Annual Report (Form 10-K) of
Jostens, Inc. of our report dated February 2, 1998, included in the 1997 Annual
Report to Shareholders of Jostens, Inc.

Our audits also included the financial statement schedule of Jostens, Inc listed
in Item 14(a).  This schedule is the responsibility of the Company's management.
Our responsibility is to express an opinion based on our audits.  In our
opinion, the financial statement schedule referred to above, when considered in
relation to the basic financial statements taken as a whole, presents fairly in
all material respects the information set forth therein.

We also consent to the incorporation by reference in Registration Statement
Number 33-40233 and Registration Statement Number 33-37076 on Form S-3;
Registration Statement Number 33-49968 on Form S-4; Post-effective Amendment
Number 1 to Registration Statement Number 2-95076, 33-19308, 33-58414 and 33-
00713 on Form S-8 of Jostens, Inc. of our report dated February 2, 1998, with
respect to the consolidated financial statements incorporated herein by
reference, and our report included in the preceding paragraph with respect to
the financial statement schedule included in the Annual Report (Form 10-K) of
Jostens, Inc.


/s/ Ernst & Young LLP
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Ernst & Young LLP

Minneapolis, Minnesota
March 31, 1998