<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM JOSTENS,
INC. CONSOLIDATED FINANCIAL STATEMENTS AS OF AND FOR THE YEAR ENDED JANUARY 3,
1998, AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL
STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
                             
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          JAN-03-1998
<PERIOD-START>                             DEC-29-1996
<PERIOD-END>                               JAN-03-1998
<CASH>                                               0
<SECURITIES>                                     6,068
<RECEIVABLES>                                  116,143
<ALLOWANCES>                                   (7,446)
<INVENTORY>                                     92,062
<CURRENT-ASSETS>                               252,544
<PP&E>                                         231,747
<DEPRECIATION>                               (157,609)
<TOTAL-ASSETS>                                 390,730
<CURRENT-LIABILITIES>                          246,233
<BONDS>                                          3,600
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                        12,853
<OTHER-SE>                                     114,240
<TOTAL-LIABILITY-AND-EQUITY>                   390,730
<SALES>                                        742,479
<TOTAL-REVENUES>                               742,479
<CGS>                                          351,290
<TOTAL-COSTS>                                  351,290
<OTHER-EXPENSES>                               291,527
<LOSS-PROVISION>                                 2,245
<INTEREST-EXPENSE>                               6,866
<INCOME-PRETAX>                                 93,383
<INCOME-TAX>                                    36,200
<INCOME-CONTINUING>                             57,183
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    57,183
<EPS-PRIMARY>                                     1.47
<EPS-DILUTED>                                     1.47