EXHIBIT 10(C)

                               H.B. FULLER COMPANY
                      1998 DIRECTORS' STOCK INCENTIVE PLAN

1. Purpose.

     The purpose of the H.B. Fuller Company 1998 Directors' Stock Incentive Plan
(the "Plan") is to aid in attracting and retaining directors capable of assuring
the future success of H.B. Fuller Company (the "Company"), to offer the
directors incentives to put forth maximum efforts for the success of the
Company's business and to afford the directors an opportunity to acquire a
proprietary interest in the Company.

2. Definitions.

     As used in the Plan, the following terms shall have the meanings set forth
below:

     (a) "Affiliate" shall mean (i) any entity that, directly or indirectly
through one or more intermediaries, is controlled by the Company and (ii) any
entity in which the Company has a significant equity interest, as determined by
the Committee.

     (b) "Award" shall mean any Option, Stock Appreciation Right, Restricted
Stock, Restricted Stock Unit, Performance Award, Dividend Equivalent or Other
Stock-Based Award granted under the Plan.

     (c) "Award Agreement" shall mean the written agreement, contract or other
instrument or document evidencing an Award granted under the Plan. Each Award
Agreement shall be subject to the applicable terms and conditions of the Plan
and any other terms and conditions (not inconsistent with the Plan) determined
by the Committee.

     (d) "Code" shall mean the Internal Revenue Code of 1986, as amended from
time to time, and any regulations promulgated thereunder.

     (e) "Committee" shall mean the Compensation Committee of the Board of
Directors of the Company or such other committee of directors as may be
designated by such Board to administer the Plan. The Committee shall be
comprised of not less than such number of directors as shall be required to
permit Awards granted under the Plan to qualify under Rule 16b-3, and each
member of the Committee shall be a "Non-Employee Director" within the meaning of
Rule 16b-3.

     (f) "Dividend Equivalent" shall mean any right granted under Section 5(e)
of the Plan. 

     (g) "Eligible Person" shall mean any director of the Company who is not an
employee of the Company or any Affiliate of the Company.

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     (h) "Exchange Act" shall mean the Securities Exchange Act of 1934, as
amended.

     (i) "Fair Market Value" shall mean, with respect to any property
(including, without limitation, any Shares or other securities), the fair market
value of such property determined by such methods or procedures as shall be
established from time to time by the Committee. Notwithstanding the foregoing,
for purposes of the Plan, the Fair Market Value of Shares on a given date shall
be (i) the last sale price of the Shares as reported on the Nasdaq National
Market on such date, if the Shares are then quoted on the Nasdaq National
Market, or (ii) the closing price of the Shares on such date on a national
securities exchange, if the Shares are then being traded on a national
securities exchange.

     (j) "Option" shall mean an option granted under Section 5(a) of the Plan
that is not intended to qualify as an incentive stock option under Section 422
of the Code or any successor provision.

     (k) "Other Stock-Based Award" shall mean any right granted under Section
5(f) of the Plan.

     (l) "Participant" shall mean any Eligible Person designated to be granted
an Award under the Plan.

     (m) "Performance Award" shall mean any right granted under Section 5(d) of
the Plan.

     (n) "Person" shall mean any individual, corporation, partnership,
association or trust.

     (o) "Restricted Stock" shall mean any Share granted under Section 5(c) of
the Plan.

     (p) "Restricted Stock Unit" shall mean any unit granted under Section 5(c)
of the Plan evidencing the right to receive a Share (or a cash payment equal to
the Fair Market Value of a Share) at some future date.

     (q) "Rule 16b-3" shall mean Rule 16b-3 promulgated by the Securities and
Exchange Commission under the Exchange Act or any successor rule or regulation.

     (r) "Shares" shall mean shares of Common Stock, par value $1.00 per share,
of the Company or such other securities or property as may become subject to
Awards pursuant to an adjustment made under Section 4(c) of the Plan.

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     (s) "Stock Appreciation Right" shall mean any right granted under 
Section 5(b) of the Plan.

3. Administration.

     (a) Power and Authority of the Committee. The Plan shall be administered by
the Committee. Subject to the terms of the Plan and applicable law, the
Committee shall have full power and authority to: (i) designate Participants;
(ii)determine the type or types of Awards to be granted to each Participant
under the Plan; (iii) determine the number of Shares to be covered by (or the
method by which payments or other rights are to be calculated in connection
with) each Award; (iv) determine the terms and conditions of any Award or Award
Agreement; (v) amend the terms and conditions of any Award or Award Agreement,
provided, however, that the Committee shall not adjust or amend the exercise
price of Options or Stock Appreciation Rights previously awarded to any
Participant, whether through amendment, cancellation or replacement grants, or
any other means; (vi) accelerate the exercisability of any Award or the lapse of
restrictions relating to any Award; (vii) determine whether, to what extent and
under what circumstances Awards may be exercised in cash, Shares, other
securities, other Awards or other property, or canceled, forfeited or suspended;
(viii) determine whether, to what extent and under what circumstances cash,
Shares, other securities, other Awards, other property and other amounts payable
with respect to an Award under the Plan shall be deferred either automatically
or at the election of the holder thereof or the Committee; (ix) interpret and
administer the Plan and any instrument or agreement relating to, or Award made
under, the Plan; (x) establish, amend, suspend or waive such rules and
regulations and appoint such agents as it shall deem appropriate for the proper
administration of the Plan; and (xi) make any other determination and take any
other action that the Committee deems necessary or desirable for the
administration of the Plan. Unless otherwise expressly provided in the Plan, all
designations, determinations, interpretations and other decisions under or with
respect to the Plan or any Award shall be within the sole discretion of the
Committee, may be made at any time and shall be final, conclusive and binding
upon any Participant and any holder or beneficiary of any Award.

     (b) Meetings of the Committee. The Committee shall select one of its
members as its chair and shall hold its meetings at such times and places as the
Committee may determine. A majority of the Committee's members shall constitute
a quorum. All determinations of the Committee shall be made by not less than a
majority of its members. Any decision or determination reduced to writing and
signed by all of the members of the Committee shall be fully effective as if it
had been made by a majority vote at a meeting duly called and held. The
Committee may appoint a secretary and may make such rules and regulations for
the conduct of its business as it shall deem advisable.

4. Shares Available for Awards.

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     (a) Shares Available. Subject to adjustment as provided in Section 4(c),
the number of Shares available for granting Awards under the Plan shall be
200,000. Shares issued pursuant to the Plan may be either from the authorized
but unissued Shares or from Shares reacquired by the Company, including Shares
purchased in the open market. If any Shares covered by an Award or to which an
Award relates are not purchased by the Participant or are forfeited, or if an
Award otherwise terminates without delivery of any Shares, then the number of
Shares counted against the aggregate number of Shares available under the Plan
with respect to such Award, to the extent of any such forfeiture or termination,
shall again be available for granting Awards under the Plan. In addition, any
Shares that are used by a Participant as full or partial payment to the Company
of the purchase price of Shares acquired upon exercise of an Option or Other
Stock-Based Award involving a purchase right granted pursuant to the Plan shall
again be available for granting Awards.

     (b) Accounting for Awards. For purposes of this Section 4, if an Award
entitles the holder thereof to receive or purchase Shares, the number of Shares
covered by such Award or to which such Award relates shall be counted on the
date of grant of such Award against the aggregate number of Shares available for
granting Awards under the Plan.

     (c) Adjustments. In the event that the Committee shall determine that any
dividend or other distribution (whether in the form of cash, Shares, other
securities or other property), recapitalization, stock split, reverse stock
split, reorganization, merger, consolidation, split-up, spin-off, combination,
repurchase or exchange of Shares or other securities of the Company, issuance of
warrants or other rights to purchase Shares or other securities of the Company
or other similar corporate transaction or event affects the Shares such that an
adjustment is determined by the Committee to be appropriate in order to prevent
dilution or enlargement of the benefits or potential benefits intended to be
made available under the Plan, then the Committee shall, in such manner as it
may deem equitable, adjust any or all of (i) the number and type of Shares (or
other securities or other property) which thereafter may be made the subject of
Awards, (ii) the number and type of Shares (or other securities or other
property) subject to outstanding Awards and (iii) the purchase or exercise price
with respect to any Award; provided, however, that the number of Shares covered
by any Award or to which such Award relates shall always be a whole number.

5. Awards.

     (a) Options. The Committee is hereby authorized to grant Options to
Eligible Persons with the following terms and conditions and with such
additional terms and conditions not inconsistent with the provisions of the Plan
as the Committee shall determine:

          (i) Exercise Price. The purchase price per Share purchasable under an
     Option shall be determined by the Committee; provided, however, that such

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     purchase price shall not be less than 100% of the Fair Market Value of a
     Share on the date of grant of such Option.

          (ii) Option Term. The term of each Option shall be fixed by the
     Committee.

          (iii) Time and Method of Exercise. The Committee shall determine the
     time or times at which an Option may be exercised in whole or in part and
     the method or methods by which, and the form or forms (including, without
     limitation, cash, Shares, other securities, other Awards or other property,
     or any combination thereof, having a Fair Market Value on the exercise date
     equal to the applicable exercise price) in which, payment of the exercise
     price with respect thereto may be made or deemed to have been made.

     (b) Stock Appreciation Rights. The Committee is hereby authorized to grant
Stock Appreciation Rights to Eligible Persons subject to the terms of the Plan
and any applicable Award Agreement. A Stock Appreciation Right granted under the
Plan shall confer on the holder thereof a right to receive upon exercise thereof
the excess of (i) the Fair Market Value of one Share on the date of exercise
(or, if the Committee shall so determine, at any time during a specified period
before or after the date of exercise) over (ii) the grant price of the Stock
Appreciation Right as specified by the Committee, which price shall not be less
than 100% of the Fair Market Value of one Share on the date of grant of the
Stock Appreciation Right. Subject to the terms of the Plan and any applicable
Award Agreement, the grant price, term, methods of exercise, dates of exercise,
methods of settlement and any other terms and conditions of any Stock
Appreciation Right shall be as determined by the Committee. The Committee may
impose such conditions or restrictions on the exercise of any Stock Appreciation
Right as it may deem appropriate.

     (c) Restricted Stock and Restricted Stock Units. The Committee is hereby
authorized to grant Awards of Restricted Stock and Restricted Stock Units to
Eligible Persons with the following terms and conditions and with such
additional terms and conditions not inconsistent with the provisions of the Plan
as the Committee shall determine: 

          (i) Restrictions. Shares of Restricted Stock and Restricted Stock
     Units shall be subject to such restrictions as the Committee may impose
     (including, without limitation, any limitation on the right to vote a Share
     of Restricted Stock or the right to receive any dividend or other right or
     property with respect thereto), which restrictions may lapse separately or
     in combination at such time or times, in such installments or otherwise as
     the Committee may deem appropriate.

          (ii) Stock Certificates. At the time that Restricted Stock is granted
     to an Eligible Person, such Shares of Restricted Stock shall be issued and
     held by the Company or held in nominee name by the stock transfer agent or
     brokerage 

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     service selected by the Company to provide such services for the Plan. No
     stock certificates evidencing such Restricted Stock shall be issued to the
     Participant prior to the lapse or waiver of restrictions applicable to such
     Restricted Stock. Stock certificates registered in the name of the
     Participant shall be delivered to the Participant promptly after the
     applicable restrictions lapse or are waived. In the case of Restricted
     Stock Units, no Shares shall be issued at the time such Awards are granted.

          (iii) Forfeiture; Delivery of Shares. Except as otherwise determined
     by the Committee, upon a Participant's termination of service as a director
     of the Company (as determined under criteria established by the Committee)
     during the applicable restriction period, all Shares of Restricted Stock
     and all Restricted Stock Units held by the Participant at such time shall
     be forfeited and reacquired by the Company; provided, however, that the
     Committee may, when it finds that a waiver would be in the best interest of
     the Company, waive in whole or in part any or all remaining restrictions
     with respect to Shares of Restricted Stock or Restricted Stock Units.
     Shares representing Restricted Stock that is no longer subject to
     restrictions shall be delivered to the holder thereof promptly after the
     applicable restrictions lapse or are waived. Upon the lapse or waiver of
     restrictions and the restricted period relating to Restricted Stock Units
     evidencing the right to receive Shares, such Shares shall be issued and
     delivered to the holder of the Restricted Stock Units.

     (d) Performance Awards. The Committee is hereby authorized to grant
Performance Awards to Eligible Persons subject to the terms of the Plan and any
applicable Award Agreement. A Performance Award granted under the Plan (i)may be
denominated or payable in cash, Shares (including, without limitation,
Restricted Stock), other securities, other Awards or other property and (ii)
shall confer on the holder thereof the right to receive payments, in whole or in
part, upon the achievement of such performance goals during such performance
periods as the Committee shall establish. Subject to the terms of the Plan and
any applicable Award Agreement, the performance goals to be achieved during any
performance period, the length of any performance period, the amount of any
Performance Award granted and the amount of any payment or transfer to be made
pursuant to any Performance Award shall be determined by the Committee.

     (e) Dividend Equivalents. The Committee is hereby authorized to grant to
Eligible Persons Dividend Equivalents under which the Participant shall be
entitled to receive payments (in cash, Shares, other securities, other Awards or
other property as determined in the discretion of the Committee) equivalent to
the amount of cash dividends paid by the Company to holders of Shares with
respect to a number of Shares determined by the Committee. Subject to the terms
of the Plan and any applicable Award Agreement, such Dividend Equivalents may
have such terms and conditions as the Committee shall determine.

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     (f) Other Stock-Based Awards. The Committee is hereby authorized to grant
to Eligible Persons such other Awards that are denominated or payable in, valued
in whole or in part by reference to, or otherwise based on or related to, Shares
(including, without limitation, securities convertible into Shares), as are
deemed by the Committee to be consistent with the purpose of the Plan. Subject
to the terms of the Plan and any applicable Award Agreement, the Committee shall
determine the terms and conditions of such Awards. Shares or other securities
delivered pursuant to a purchase right granted under this Section 5(f) shall be
purchased for such consideration, which may be paid by such method or methods
and in such form or forms (including, without limitation, cash, Shares, other
securities, other Awards or other property, or any combination thereof), as the
Committee shall determine.

     (g) General.

          (i) Awards May Be Granted Separately or Together. Awards may, in the
     discretion of the Committee, be granted either alone or in addition to, in
     tandem with or in substitution for any other Award or any award granted
     under any plan of the Company or any Affiliate other than the Plan. Awards
     granted in addition to or in tandem with other Awards or in addition to or
     in tandem with awards granted under any such other plan of the Company or
     any Affiliate may be granted either at the same time as or at a different
     time from the grant of such other Awards or awards.

          (ii) Forms of Payment under Awards. Subject to the terms of the Plan
     and any applicable Award Agreement, payments or transfers to be made by the
     Company or an Affiliate upon the grant, exercise or payment of an Award may
     be made in such form or forms as the Committee shall determine (including,
     without limitation, cash, Shares, other securities, other Awards or other
     property, or any combination thereof) and may be made in a single payment
     or transfer, in installments or on a deferred basis, in each case in
     accordance with rules and procedures established by the Committee. Such
     rules and procedures may include, without limitation, provisions for the
     payment or crediting of reasonable interest on installment or deferred
     payments or the grant or crediting of Dividend Equivalents with respect to
     installment or deferred payments.

          (iii) Limits on Transfer of Awards. No Award and no right under any
     such Award shall be transferable by a Participant other than by will or by
     the laws of descent and distribution; provided, however, that, if so
     determined by the Committee, a Participant may, in the manner established
     by the Committee, designate a beneficiary or beneficiaries to exercise the
     rights of the Participant and receive any property distributable with
     respect to any Award upon the death of the Participant. Each Award or right
     under any Award shall be exercisable during the Participant's lifetime only
     by the Participant or, if permissible under applicable law, by the
     Participant's guardian or legal representative. No Award or right under any
     such Award may be pledged, 

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     alienated, attached or otherwise encumbered, and any purported pledge,
     alienation, attachment or encumbrance thereof shall be void and
     unenforceable against the Company or any Affiliate.

          (iv) Term of Awards. The term of each Award shall be for such period
     as may be determined by the Committee.

          (v) Restrictions; Securities Exchange Listing. All certificates for
     Shares or other securities delivered under the Plan pursuant to any Award
     or the exercise thereof shall be subject to such stop transfer orders and
     other restrictions as the Committee may deem advisable under the Plan or
     the rules, regulations and other requirements of the Securities and
     Exchange Commission and any applicable federal or state securities laws,
     and the Committee may cause a legend or legends to be placed on any such
     certificates to make appropriate reference to such restrictions. If the
     Shares or other securities are traded on a securities exchange, the Company
     shall not be required to deliver any Shares or other securities covered by
     an Award unless and until such Shares or other securities have been
     admitted for trading on such securities exchange.

6. Amendment and Termination; Corrections.

     (a) Amendments to the Plan. The Board of Directors of the Company may
amend, alter, suspend, discontinue or terminate the Plan; provided, however,
that, notwithstanding any other provision of the Plan or any Award Agreement, no
amendment to the Plan will be made without the prior approval of the
shareholders of the Company that: (i) requires shareholder approval under the
rules or regulations of the National Association of Securities Dealers, Inc. or
any securities exchange that are applicable to the Company; (ii) permits
repricing of Options or Stock Appreciation Rights which is prohibited by Section
3(a)(v); (iii)increases the number of shares authorized under the Plan as
specified in Section4(a); or (iv) permits the award of Options or Stock
Appreciation Rights at a price less than 100% of the Fair Market Value of a
Share on the date of grant of such Option or Stock Appreciation Right, as
prohibited by Sections 5(a)(i) and 5(b)(ii).

     (b) Amendments to Awards. Subject to the provisions of the Plan, the
Committee may waive any conditions of or rights of the Company under any
outstanding Award, prospectively or retroactively. The Committee may not amend,
alter, suspend, discontinue or terminate any outstanding Award, prospectively or
retroactively, without the consent of the Participant or holder or beneficiary
thereof, except as otherwise herein provided.

     (c) Correction of Defects, Omissions and Inconsistencies. The Committee may
correct any defect, supply any omission or reconcile any inconsistency in the
Plan or any Award in the manner and to the extent it shall deem desirable to
carry the Plan into effect.

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7. General Provisions.

     (a) No Rights to Awards. No Eligible Person, Participant or other Person
shall have any claim to be granted any Award under the Plan, and there is no
obligation for uniformity of treatment of Eligible Persons, Participants or
holders or beneficiaries of Awards under the Plan. The terms and conditions of
Awards need not be the same with respect to different Participants.

     (b) Award Agreements. No Participant shall have rights under an Award
granted to such Participant unless and until an Award Agreement shall have been
duly executed on behalf of the Company.

     (c) No Rights of Shareholders. Except with respect to Restricted Stock,
neither a Participant nor the Participant's legal representative shall be, or
have any of the rights and privileges of, a shareholder of the Company in
respect of any Shares issuable upon the exercise or payment of any Award, in
whole or in part, unless and until certificates for such Shares shall have been
issued.

     (d) No Limit on Other Compensation Plans or Arrangements. Nothing contained
in the Plan shall prevent the Company or any Affiliate from adopting or
continuing in effect other or additional compensation plans or arrangements, and
such plans or arrangements may be either generally applicable or applicable only
in specific cases.

     (e) Governing Law. The internal law, and not the law of conflicts, of the
State of Minnesota will govern all questions concerning the validity,
construction and effect of the Plan and any rules and regulations relating to
the Plan.

     (f) Severability. If any provision of the Plan or any Award is or becomes
or is deemed to be invalid, illegal or unenforceable in any jurisdiction or
would disqualify the Plan or any Award under any law deemed applicable by the
Committee, such provision shall be construed or deemed amended to conform to
applicable laws, or if it cannot be so construed or deemed amended without, in
the determination of the Committee, materially altering the purpose or intent of
the Plan or the Award, such provision shall be stricken as to such jurisdiction
or Award, and the remainder of the Plan or any such Award shall remain in full
force and effect.

     (g) No Trust or Fund Created. Neither the Plan nor any Award shall create
or be construed to create a trust or separate fund of any kind or a fiduciary
relationship between the Company or any Affiliate and a Participant or any other
Person. To the extent that any Person acquires a right to receive payments from
the Company or any Affiliate pursuant to an Award, such right shall be no
greater than the right of any unsecured general creditor of the Company or any
Affiliate.

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     (h) No Fractional Shares. No stock certificate for a fractional Share shall
be issued or delivered pursuant to the Plan or any Award, and the Committee
shall determine, in connection with the issuance or delivery of any stock
certificate pursuant to an Award, whether cash shall be paid in lieu of any
fractional Share or whether such fractional Share and any rights thereto shall
be canceled, terminated or otherwise eliminated.

     (i) Headings. Headings are given to the Sections and subsections of the
Plan solely as a convenience to facilitate reference. Such headings shall not be
deemed in any way material or relevant to the construction or interpretation of
the Plan or any provision thereof.

8. Effective Date of the Plan.

     The Plan shall be effective as of the date of its approval by the
shareholders of the Company.

9. Term of the Plan.

     Awards shall only be granted under the Plan during a 10-year period
beginning on the effective date of the Plan. However, unless otherwise expressly
provided in the Plan or in an applicable Award Agreement, any Award theretofore
granted may extend beyond the end of such 10-year period, and the authority of
the Committee provided for hereunder with respect to the Plan and any Awards,
and the authority of the Board of Directors of the Company to amend the Plan,
shall extend beyond the end of such period.

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