<Page>

                                                                    EXHIBIT 3.10

                                                                          [SEAL]

                          CERTIFICATE OF INCORPORATION

                                       OF

                             RBS NORTH AMERICA, INC.

          FIRST: The name of the corporation (hereinafter sometimes referred to
as the "Corporation") is:

                             RBS NORTH AMERICA, INC.

          SECOND: The address of the registered office of the Corporation in the
State of Delaware is 1209 Orange Street, New Castle County, Wilmington, Delaware
19801. The name of its registered agent at such address is The Corporation Trust
Company.

          THIRD: The purpose of the Corporation is to engage in any lawful act
or activity for which corporations may be organized under the General
Corporation Law of the State of Delaware.

          FOURTH: The aggregate number of all classes of shares which the
Corporation shall have the authority to issue is one thousand (1,000) shares of
common stock, par value of $0.01 per share (the "Common Stock").

          FIFTH: The rights, preferences, privileges and restrictions granted or
imposed upon the Common Stock are as follows:

               1. DIVIDENDS. The holders of the Common Stock shall be entitled
     to the payment of dividends when and as declared by the board of directors
     of the Corporation (the "Board") out of funds legally available therefore
     and to receive other distributions from the Corporation, including
     distributions of contributed capital, when and as declared by the Board.
     Any dividends declared by the Board to the holders of the then outstanding
     Common Stock shall be paid to the holders thereof pro rata in accordance
     with the number of shares of Common Stock held by each such holder as of
     the record date of such dividend.

               2. LIQUIDATION, DISSOLUTION OR WINDING UP. Subject to the rights
     of any holders of any class of preferred stock which may from time-to-time
     come into existence and which are then outstanding, in the event of any
     liquidation, dissolution or

<Page>

     winding up of the Corporation, whether voluntary or involuntary, the funds
     and assets of the Corporation that may be legally distributed to the
     Corporation's stockholders shall be distributed among the holders of the
     then outstanding Common Stock pro rata, in accordance with the number of
     shares of Common Stock held by each such holder.

               3. VOTING. Each holder of Common Stock shall have full voting
     rights and powers equal to the voting rights and powers of each other
     holder of Common Stock and shall be entitled to one (1) vote for each share
     of Common Stock held by such holder. Each holder of Common Stock shall be
     entitled to notice of any stockholders' meeting in accordance with the
     bylaws of the Corporation (as in effect at the time in question) and
     applicable law, on all matters put to a vote of the stockholders of the
     Corporation.

          At all times, each holder of Common Stock of the Corporation shall be
entitled to one vote for each share of Common Stock held by such stockholder
standing in the name of such stockholder on the books of the Corporation.

          SIXTH: The name and address of the Incorporator is as follows:

               Eleanor R. Horsley
               Latham & Watkins
               555 Eleventh Street, NW
               Suite 1000
               Washington, D.C. 20004

          SEVENTH: In furtherance and not in limitation of the power conferred
by statute, the Board of Directors is expressly authorized to make, alter or
repeal the Bylaws of the Corporation subject to any limitations contained
therein.

          EIGHTH: No director of the Corporation shall be liable to the
Corporation or its stockholders for monetary damages for the breach of fiduciary
duty as a director, except for liability (i) for any breach of the director's
duty of loyalty to the Corporation or its stockholders, (ii) for acts or
omissions not in good faith or which involved intentional misconduct or a
knowing violation of law, (iii) under Section 174 of the Delaware General
Corporation Law, or (iv) for any transactions from which the director derived an
improper personal benefit.

                                        2
<Page>

          NINTH: Election of directors need not be by written ballot unless the
Bylaws of the Corporation shall so provide.

          TENTH: The Corporation reserves the right to amend, alter, change or
repeal any provisions contained in this Certificate of Incorporation, in the
manner now or hereafter prescribed by the General Corporation Law of the State
of Delaware. All rights conferred upon stockholders herein are granted subject
to this reservation.

          ELEVENTH: To the fullest extent permitted by applicable law, the
Corporation is authorized to provide indemnification of (and advancement of
expenses to) agents of the Corporation (and any other persons to which the DGCL
permits the Corporation to provide indemnification) through bylaw provisions,
agreements with such agents or other persons, by vote of stockholders or
disinterested directors or otherwise, in excess of the indemnification and
advancement otherwise permitted by Section 145 of the DGCL, subject only to
limits created by the DGCL and applicable decisional law, with respect to
actions for breach of duly to the Corporation, its stockholders, and others.

                                        3
<Page>

          I, THE UNDERSIGNED, being the sole Incorporator hereinbefore named,
for the purpose of forming a corporation pursuant to the General Corporation Law
of the State of Delaware, do make this certificate, herein declaring and
certifying that this is my act and deed and the facts herein stated are true,
and accordingly have hereunto set my hand this 4th day of November, 2002.

                                             /s/ Eleanor R. Horsley
                                             ------------------------------
                                             Eleanor R. Horsley
                                             Incorporator

                                        4