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                                                                  EXHIBIT 10.1


                            CERTIFICATION PURSUANT TO
                             18 U.S.C. SECTION 1350,
                             AS ADOPTED PURSUANT TO
                  SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

         I, Pierre Francoeur, President and Chief Executive Officer of Sun
Media Corporation (the "Company"), have reviewed the Annual Report of the
Company on Form 20-F for the period ending December 31, 2002 as filed with
the Securities and Exchange Commission on the date hereof (the "Report"), and
based on the inquiries I have made or caused to be made in the fulfillment of
my responsibilities as the President and Chief Executive Officer of the
Company, I hereby certify, pursuant to 18 U.S.C. ss.1350, as adopted pursuant
to ss.906 of the Sarbanes-Oxley Act of 2002, that for the periods covered by
the Report:

         (1) the Report fully complies with the requirements of Section 13(a) of
the Securities Exchange Act of 1934; and

         (2) the information contained in the Report fairly presents, in all
material respects, the financial condition and results of operations of the
Company.


                                           /s/ Pierre Francoeur
                                           -------------------------------------
                                           Pierre Francoeur
                                           President and Chief Executive Officer
                                           March 31, 2003


THIS CERTIFICATE IS BEING MADE FOR THE EXCLUSIVE PURPOSE OF COMPLIANCE BY THE
CHIEF EXECUTIVE OFFICER OF THE COMPANY WITH THE REQUIREMENTS OF SECTION 906, AND
SHALL NOT BE DEEMED TO BE A PART OF THE REPORT OR FILED FOR ANY OTHER PURPOSE.

A SIGNED ORIGINAL OF THIS WRITTEN STATEMENT REQUIRED BY SECTION 906 HAS BEEN
PROVIDED TO SUN MEDIA CORPORATION AND WILL BE RETAINED BY SUN MEDIA CORPORATION
AND FURNISHED TO THE SECURITIES AND EXCHANGE COMMISSION OR ITS STAFF UPON
REQUEST.