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                                                                    Exhibit 3.10

                              CPV PRODUCTIONS, INC.

                                    * * * * *

                                     BY-LAWS

                                    * * * * *


                                       I.

                                     OFFICES

          1.   The registered office shall be in the City of Wilmington, County
of New Castle, State of Delaware.

          2.   The Corporation may also have offices at such other places both
within and without the State of Delaware as the Board of Directors may, from
time to time, determine or the business of the Corporation may require.

                                       II.

                            MEETINGS OF STOCKHOLDERS

          1.   All meetings of the stockholders for the election of directors
shall be held at such place as may be fixed from time to time by the Board of
Directors, or at such other place either within or without the State of Delaware
as shall be designated from time to time by the Board of Directors and stated in
the notice of the meeting. Meetings of the stockholders for any other purpose
may be held at such time and place, within or without the State of Delaware, as
shall be stated in the notice of the meeting or in a duly executed waiver of
notice thereof.

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          2.   Annual meetings of the stockholders, commencing with the year
1999, shall be held on May 1st, if not a legal holiday, and if a legal holiday,
then on the next secular day following or at such other date and time as shall
be designated from time to time by the Board of Directors and stated in the
notice of the meeting, at which they shall elect by a plurality vote a Board of
Directors, and transact such other business as may properly be brought before
the meeting,

          3.   The officer who has charge of the stock ledger of the corporation
shall prepare and make, at least ten days before every meeting of stockholders,
a complete list of the stockholders entitled to vote at the meeting, arranged in
alphabetical order, and showing the address of each stockholder and the number
of shares registered in the name of each stockholder. Such list shall be open to
the examination of any stockholder, for any purpose germane to the meeting,
during ordinary business hours, for a period of at least ten days prior to the
meeting, either at a place within the city where the meeting is to be held,
which place shall be specified in the notice of the meeting, or, if not so
specified, at the place where the meeting is to be held. The list shall also be
produced and kept at the time and place of the meeting during the whole time
thereof and may be inspected by any stockholder who is present.

          4.   Special meetings of the stockholders, for any purpose or
purposes, unless otherwise prescribed by statute or by the Certificate of
Incorporation, may be called by the President and shall be called by the
President or Secretary at the request in writing of a majority of the Board of
Directors, or at the request in writing of stockholders owning a majority in
amount of the entire capital stock of the Corporation issued and

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outstanding and entitled to vote. Such request shall state the purpose or
purposes of the proposed meeting.

          5.   Whenever stockholders are required or permitted to take any
action at a meeting, a written notice of the meeting shall be given, which
notice shall state the place, date and hour of the meeting, and, in the case of
a special meeting, the purpose or purposes for which the meeting is called. The
written notice of any meeting shall be given to each stockholder entitled to
vote at any such meeting not less than ten nor more than sixty (60) days before
the date of the meeting. If mailed, notice is given when deposited in the United
States mail, postage prepaid, directed to the stockholder at his address as it
appears on the records of the Corporation.

          6.   Business transacted at any special meeting of stockholders shall
be limited to the purposes stated in the notice.

          7.   The holders of a majority of the stock issued and outstanding and
entitled to vote thereat, present in person or represented by proxy, shall
constitute a quorum at all meetings of the stockholders for the transaction of
business except as otherwise provided by statute or by the Certificate of
Incorporation. If, however, such quorum shall not be present or represented at
any meeting of the stockholders, the stockholders entitled to vote thereat,
present in person or represented by proxy, shall have power to adjourn the
meeting from time to time, without notice other than announcement at the
meeting, until a quorum shall be present or represented. At such adjourned
meeting at which a quorum shall be present or represented, any business may be
transacted which might have been transacted at the meeting as originally
notified.

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          8.   When a quorum is present at any meeting, the vote of the holders
of a majority of the stock having voting power present in person or represented
by proxy shall decide any question brought before such meeting, unless the
question is one upon which by express provision of the statutes or of the
Certificate of Incorporation, a different vote is required in which case such
express provision shall govern and control the decision of such question.

          9.   Unless otherwise provided in the Certificate of Incorporation
each stockholder shall at every meeting of the stockholders be entitled to one
vote in person or by proxy for each share of capital stock having voting power
held by such stockholder, but no proxy shall be valid unless it provides that it
may only be voted on at a specific meeting of stockholders or any adjournment or
adjournments thereof.

          10.  Unless otherwise provided in the Certificate of Incorporation,
any action required to be taken at any annual or special meeting of stockholders
of the Corporation, or any action which may be taken at any annual or special
meeting of such stockholders, may be taken without a meeting, without prior
notice and without a vote if a consent or consents in writing, setting forth the
action so taken, shall be signed by the holders of outstanding stock having not
less than the minimum number of votes that would be necessary to authorize or
take such action at a meeting at which all shares entitled to vote thereon were
present and voted. Prompt notice of the taking of the corporate action without a
meeting by less than unanimous written consent shall be given to those
stockholders who have not consented in writing.

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                                      III.

                                    DIRECTORS

          1.   The number of directors which shall constitute the whole board
shall be such number, not less than one nor more than four, as may be determined
from time to time by resolution duly adopted by the Board of Directors. The
directors shall be elected at the annual meeting of the stockholders, except as
provided in Section 2 of this Article, and each director elected shall hold
office until his successor is elected and qualified. Directors need not be
stockholders.

          2.   Vacancies and newly created directorships resulting from any
increase in the authorized number of directors may be filled by a majority of
the directors then in office, though less than a quorum, or by a sole remaining
director, and the directors so chosen shall hold office until the next annual
election and until their successors are duly elected and shall qualify, unless
sooner displaced.

          3.   The business of the Corporation shall be managed by, or under the
direction of, its Board of Directors which may exercise all such powers of the
Corporation and do all such lawful acts and things as are not by statute or by
the Certificate of Incorporation or by these By-laws directed or required to be
exercised or done by the stockholders.

          4.   Unless otherwise provided by the Certificate of Incorporation or
by law, any director or the entire Board of Directors may be removed, with or
without cause, by the holders of a majority of shares then entitled to vote at
an election of directors.

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                       MEETINGS OF THE BOARD OF DIRECTORS

          5.   The Board of Directors of the Corporation may hold meetings, both
regular and special, either within or without the State of Delaware.

          6.   The first meeting of each newly elected Board of Directors shall
be held without other notice than this by-law, immediately after, and at the
same place, as the annual meeting of stockholders.

          7.   Regular meetings of the Board of Directors may be held without
notice at such time and at such place as shall from time to time be determined
by the Board.

          8.   Special meetings of the Board may be called by the President on
twenty-four (24) hours' notice to each director, either personally or by mail or
by facsimile communication; special meetings shall be called by the President or
Secretary in like manner and on like notice on the written request of two
directors,

          9.   At all meetings of the Board, a majority of the number of
directors who have been elected and are then serving in such capacity, but in no
event less than one-third (1/3) of the total number of authorized directors,
shall constitute a quorum for the transaction of business and the act of a
majority of the directors present at any meeting at which there is a quorum
shall be the act of the Board of Directors, except as may be otherwise
specifically provided by statute or by the Certificate of Incorporation. If a
quorum shall not be present at my meeting of the Board of Directors, the
directors present thereat may adjourn the meeting from time to time, without
notice other than announcement at the meeting, until a quorum shall be present.

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          10.  Unless otherwise restricted by the Certificate of Incorporation
or these By-laws, any action required or permitted to be taken at any meeting of
the Board of Directors, or of any committee thereof, may be taken without a
meeting, if all members of the Board or committee, as the case may be, consent
thereto in writing, and the writing or writings are filed with the minutes of
proceedings of the Board or committee.

          11.  Unless otherwise restricted by the Certificate of Incorporation
or these By-laws, members of the Board of Directors, or any committee thereof,
may participate in a meeting, by means of conference via telephone or similar
communications equipment by means of which all persons participating in the
meeting can hear each other, and such participation in a meeting shall
constitute presence in person at the meeting.

                             COMMITTEES OF DIRECTORS

          12.  The Board of Directors may, by resolutions passed by a majority
of the whole Board, designated one or more committees, each committee to consist
of one or more of the directors of the Corporation, which, to the agent provided
in the resolution and permitted by law, shall have and may exercise the powers
of the Board of Directors in the management of the business and affairs of the
Corporation and duly authorize the seal of the corporation to be affixed to all
papers which may require it. Such committee or committees shall have such name
or names as may be determined from time to time by resolution adopted by the
Board of Directors.

          13.  Each committee shall keep regular minutes of its meetings and
report the same to the Board of Directors when required.

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                            COMPENSATION OF DIRECTORS

          14.  Unless otherwise restricted by the Certificate of Incorporation
or these By-laws, the Board of Directors shall have the authority to fix the
compensation of directors. The directors may be paid their expenses, if any, of
attendance at each meeting of the Board of Directors and may be paid a fixed sum
for attendance at each meeting of the Board of Directors or a stated salary as
director. No such payment shall preclude any director from serving the
Corporation in any other capacity and receiving compensation therefor, Members
of special or standing committees may be allowed like compensation for attending
committee meetings.

                              REMOVAL OF DIRECTORS

          15.  Unless otherwise restricted by the Certificate of Incorporation
or By-law, any director or the entire Board of Directors may be removed, with or
without cause, by the holders of a majority of shares entitled to one vote at an
election of directors.

                                       IV.

                                     NOTICES

          1.   Notice to directors and stockholders shall be in writing and
delivered personally or mailed to the directors or stockholders at their
addresses appearing on the books of the Corporation. Notice by mail shall be
deemed to be given at the time when the same shall be mailed. Notice to
directors may also be given by telegram or facsimile.

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          2.   Whenever any notice is required to be given under the provisions
of the statutes or of the Certificate of Incorporation or of these By-laws, a
waiver thereof in writing, signed by the person or persons entitled to said
notice, whether before or after the time stated therein, shall be deemed
equivalent thereto.

                                       V.

                                    OFFICERS

          1.   The officers of the Corporation shall be chosen by the Board of
Directors and shall be a President, a Vice-President, a Secretary and a
Treasurer. The Board of Directors may also choose additional Vice-Presidents,
and one or more Assistant Secretaries and Assistant Treasurers. Any number of
offices may be held by the same person, unless the Certificate of Incorporation
or these By-laws otherwise provide.

          2.   The Board of Directors at its first meeting after each annual
meeting of stockholders shall choose a President, one or more Vice-Presidents, a
Secretary and a Treasurer, and may choose one or more additional Vice-Presidents
and one or more Assistant Secretaries and one or more Assistant Treasurers.

          3.   The Board of Directors may appoint such other officers and agents
as it shall deem necessary who shall hold their offices for such terms and shall
exercise such powers and perform such duties as shall be determined from time to
time by the Board.

          4.   The Board of Directors shall be responsible for establishing the
compensation and employee benefit policies and programs of the Corporation.

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          5.   The officers of the Corporation shall hold office until their
successors are chosen and qualified. Any officer elected or appointed by the
Board of Directors may be removed at any time by the affirmative vote of a
majority of the Board of Directors. Any vacancy occurring in any office of the
corporation shall be filled by the Board of Directors.

                                  THE PRESIDENT

          6.   The President shall be the Chief Executive Officer of the
Corporation, shall preside at all meetings of the stockholders and the Board of
Directors, shall have general active management of the business of the
Corporation and shall see that all orders and resolutions of the Board of
Directors are carried into effect.

          7.   He shall execute bonds, mortgages and other contracts requiring a
seal, under the seal of the Corporation, except where required or permitted by
law to be otherwise signed and executed and except where the signing and
execution thereof shall be expressly delegated by the Board of Directors to some
other officer or agent of the Corporation.

                               THE VICE-PRESIDENTS

          8.   In the election of officers, the Board of Directors may designate
one of the Vice-Presidents as Senior Vice President. In the absence or inability
or retail to act of the President, the duties of such office shall be performed
by one of the Vice-Presidents, acting singly in the following order in the
absence or inability or refusal to act of their respective designated
predecessors:

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               (a)    The Executive Vice-President, if any;

               (b)    The Senior Vice-Presidents, if any, in the order
     designated by the Board of Directors or, in the absence of any designation,
     then in the order of their election;

               (c)    All other Vice-Presidents in the order designated by the
     Board of Directors or, in the absence of any designation then in the order
     of their election.

          Each Vice-President, when performing the duties of the President,
shall have all the powers of and be subject to all the restrictions upon the
President. Each Vice-President may sign, with the Secretary or an Assistant
Secretary, certificates for shares of the Corporation and shall perform such
other duties as may be assigned to him from time to time by the President or by
the Board of Directors.

                     THE SECRETARY AND ASSISTANT SECRETARIES

          9.   The Secretary shall attend all meetings of the Board of Directors
and all meetings of the stockholders and record all the proceedings of the
meetings of the Corporation and of the Board of Directors in a book to be kept
for that purpose and shall perform like duties for the standing committees when
required. He shall give, or cause to be given, notice of all meetings of the
stockholders and special meetings of the Board of Directors, and shall perform
such other duties as may be prescribed by the Board of Directors or President,
under whose supervision he shall be. He shall have custody of the corporate seal
of the Corporation and he, or an Assistant Secretary, shall have authority to
affix the same to any instrument requiring it and when so affixed, it may be
attested by

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his signature or by the signature of such Assistant Secretary. The Board of
Directors may give general authority to any other officer to affix the seal of
the Corporation and to attest the affixing by his signature.

          10.  The Assistant Secretary, or if there be more than one, the
Assistant Secretaries in the order determined by the Board of Directors (or if
there be no such determination, then in the order of their election) shall, in
the absence of the Secretary or in the event of his inability or refusal to act,
perform the duties and exercise the powers of the Secretary and shall perform
such other duties and have such other powers as the Board of Directors may from
time to time prescribe.

                     THE TREASURER AND ASSISTANT TREASURERS

          11.  The Treasurer shall have the custody of the corporate funds and
securities and shall keep full and accurate accounts of receipts and
disbursements in books belonging to the Corporation and shall deposit all monies
and other valuable effects in the name and to the credit of the Corporation in
such depositories as may be designated by the Board of Directors.

          12.  He, shall disburse the funds of the Corporation as may be ordered
by the Board of Directors, taking proper vouchers for such disbursements, and
shall render to the President and the Board of Directors, at its regular
meetings, or when the Board of Directors so requires, an account of all his
transactions as Treasurer and of the financial condition of the Corporation.

          13.  If required by the Board of Directors, he shall give the
Corporation a bond (which shall be renewed every six years) in such sum and with
such surety or

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sureties as shall be satisfactory to the Board of Directors for the faithful
performance of the duties of his office and for the restoration to the
Corporation, in case of his death, resignation, retirement or removal from
office, of all books, papers, vouchers, monies and other property of whatever
kind in his possession or under his control belonging to the Corporation.

          14.  The Assistant Treasurer, or if there shall be more than one, the
Assistant Treasurers in the order determined by the Board of Directors (or if
there be no such determination, then in the order of their election) shall, in
the absence of the Treasurer or in the event of his inability or refusal to act,
perform the duties and exercise the powers of the Treasurer and shall perform
such other duties and have such other powers as the Board of Directors may from
time to time prescribe.

                                       VI.

                             CERTIFICATES FOR SHARES

          1.   Every holder of stock in the Corporation shall be entitled to
have a certificate, signed by, or in the name of the Corporation by, the
Chairman of the Board of Directors, the President or Vice-President, and by the
Treasurer or an Assistant Treasurer, or the Secretary of the Corporation,
certifying the number of shares represented by such certificate owned by him in
the Corporation.

          2.   Any or all the signatures on a certificate may be facsimile. In
case any officer, transfer agent or registrar who have signed or whose facsimile
signature or signatures have been placed upon a certificate shall have ceased to
be such officer, transfer agent or registrar before such certificate or
certificates is issued, it may be issued

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by the Corporation with the same effect as if he were such officer, transfer
agent or registrar at the date of issue.

                     LOST, STOLEN OR DESTROYED CERTIFICATES

          3.   The Board of Directors may direct a new certificate or
certificates or uncertificated shares to be issued in place of any certificate
or certificates theretofore issued by the Corporation alleged to have been lost,
stolen or destroyed, upon the making of an affidavit of that fact by the person
claiming the certificate of stock to be lost, stolen or destroyed. When
authorizing such issue of a new certificate or certificates or uncertificated
shares, the Board of Directors may, in its discretion and as a condition
precedent to the issuance thereof, require the owner of such lost, stolen or
destroyed certificate or certificates, or his legal representative, to advertise
the same in such manner as it shall require and/or to give the Corporation a
bond in such sum as it may direct as indemnity against any claim that may be
made against the Corporation with respect to the certificate alleged to have
been lost, stolen or destroyed.

                                TRANSFER OF STOCK

          4.   Upon surrender to the Corporation or the transfer agent of the
Corporation of a certificate for shares duly endorsed or accompanied by proper
evidence of succession, assignment or authority to transfer, it shall be the
duty of the Corporation to issue a new certificate to the person entitled
thereto, cancel the old certificate and record the transaction upon its books.

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          5.   In order that the Corporation may determine the stockholders
entitled to notice of or to vote at any meeting of stockholders or any
adjournment thereof, or entitled to express consent to corporate action in
writing without a meeting, or entitled to receive payment of any dividend or
other distribution or allotment of any rights, or entitled to exercise any
rights in respect of any change, conversion or exchange of stock or for the
purpose of any other lawful action, the Board of Directors may fix, in advance,
a record date, which shall not be more than sixty (60) nor less than ten (10)
days before the date of such meeting, nor more than sixty (60) days prior to any
other action. A determination of stockholders of record entitled to notice of or
to vote at a meeting of stockholders shall apply to any adjournment of the
meeting, provided, however, that the Board of Directors may fix a new record
date for the adjourned meeting.

                             REGISTERED STOCKHOLDERS

          6.   The Corporation shall be entitled to recognize the exclusive
right of a person registered on its books as the owner of shares to receive
dividends, and to vote as such owner, and to hold liable for calls and
assessments a person registered on its books as the owner of shares, and shall
not be bound to recognize any equitable or other claim to or interest in such
share or shares on the part of any other person, whether or not it shall have
express or other notice thereof, except as otherwise provided by the laws of
Delaware.

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                                      VII.

                               GENERAL PROVISIONS
                                    DIVIDENDS

          1.   Dividends upon the capital stock of the Corporation, subject to
the provisions of the Certificate of Incorporation, if any, may be declared by
the Board of Directors at any regular or special meeting, pursuant to law.
Dividends may be paid in cash in property, or in shares of the capital stock,
subject to the provisions of the Certificate of Incorporation.

          2.   Before payment of any dividend, there may be set aside out of any
funds of the Corporation available for dividends such sum or sums as the
directors from time to time, in their absolute discretion, think proper as a
reserve or reserves to meet contingencies, or for equalizing dividends, or for
repairing or maintaining any property of the Corporation, or for such other
purpose as the directors shall think conducive to the interest of the
Corporation, and the directors may modify or abolish any such reserve, in the
manner in which it was created.

                                     CHECKS

          3.   All checks or demands for money and notes of the Corporation
shall be signed by such officer or officers or such other person or persons as
the Board of Directors may from time to time designate.

                                   FISCAL YEAR

          4.   The fiscal year of the Corporation shall be the twelve
consecutive months commencing each January 1st and ending each following
December 31st or as may be otherwise fixed by resolution of the Board of
Directors.

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                                      SEAL

          5.   The corporate seal shall have inscribed thereon the name of the
Corporation, the year of its organization and the words "Corporate Seal,
Delaware." The seal may be used by causing it or a facsimile thereof to be
impressed or affixed or reproduced or otherwise.

                    INDEMNIFICATION OF DIRECTORS AND OFFICERS

          6.

               (a)    RIGHT TO INDEMNIFICATION. Each person who was or is made a
     party or is threatened to be made a party to or is involved in any action,
     suit or proceedings whether civil, criminal, administrative or
     investigative (hereinafter a "Proceeding"), by reason of the fact that he
     or she, or a person of whom he or she is the legal representative, is or
     was a director or officer of the Corporation as a director, officer,
     employee or agent of another corporation or of a partnership, joint
     venture, trust or other enterprise, including service with respect to
     employee benefit plans, whether the basis of such proceeding is alleged
     action in an official capacity as a director, officer, employee or agent or
     in any other capacity while seeking as a director, officer, employee or
     agent, shall be indemnified and held harmless by the Corporation to the
     fullest extent authorized by the Delaware General Corporation Law, as the
     same exists or may hereafter be amended (but, in the case of any such
     amendment, only to the extent that such amendment permits the Corporation
     to provide broader indemnification rights than said law permitted the
     Corporation to provide prior to such amendment) against all expense,
     liability

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     and loss (including attorneys' fees, judgments, fines, ERISA excise taxes
     or penalties and amount paid to be paid in settlement) reasonably incurred
     or suffered by such person in connection therewith and such indemnification
     shall continue as to a person who has ceased to be a director, officer,
     employee or agent and shall inure to the benefit of his or her heirs,
     executors and administrators; provided, however, that except as provided in
     Paragraph (b) hereof, the Corporation shall indemnify any such person
     seeking indemnification in connection with a proceeding (or part thereof)
     initiated by such person only if such proceeding (or part thereto was
     authorized by the Board of Directors of the Corporation. The right to
     indemnification conferred in this section shall be contract right and shall
     include the right to be paid by the Corporation the expenses incurred in
     defending any such proceeding in advance of its final disposition;
     provided, however, that if the Delaware General Corporation Law requires,
     the payment of such expenses incurred by a director or officer in his other
     capacity as a director or officer (and not in any other capacity in which
     service was or is rendered by such person while a director or officer
     including, without limitation, service to an employee benefit plan) in
     advance of the final disposition of a proceeding, shall be made only upon
     delivery to the Corporation of an undertaking, by or on behalf of such
     director or officer, to repay all amounts so advance if it shall ultimately
     be determined that such director or officer is not entitled to be
     indemnified under this Section or otherwise.

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               (b)    RIGHT TO CLAIMANT TO BRING SUIT. If a claim under
     Paragraph (a) of this Section is not paid in full by the Corporation within
     ninety (90) days after a written claim has been received by the
     Corporation, the claimant may at any time thereafter bring suit against the
     Corporation to recover the unpaid amount of the claim and, if successful in
     whole or in part, the claimant shall be entitled to be paid also the
     expense of prosecuting such claim. It shall be a defense to any such action
     (other than an action brought to enforce a claim for expenses incurred in
     defending any proceeding in advance of its final disposition where the
     required undertaking, if any is required, has been tendered to the
     Corporation) that the claimant has not met the standards of conduct which
     make it permissible under the Delaware General Corporation Law for the
     Corporation to indemnify the claimant for the amount claimed, but the
     burden of proving such defense shall be on the Corporation. Neither the
     failure of the Corporation (including its Board of Directors, independent
     legal counsel, or its stockholders) to have made a determination prior to
     the commencement of such action that indemnification of the claimant is
     proper in the circumstances because he or she has met the applicable
     standard of conduct set forth in the Delaware General Corporation Law, nor
     an actual determination by the Corporation (including its Board of
     Directors, independent legal counsel, or its stockholders) that the
     claimant has not met such applicable standard of conduct, shall be defense
     to the action or create a presumption that the claimant has not met the
     applicable standard of conduct.

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               (c)    NON-EXCLUSIVITY OF RIGHTS. The right to indemnification
     and payment of expenses incurred in defending a proceeding in advance of
     its final disposition conferred in this section shall not be exclusive of
     any other right which any person may have or hereafter acquired under any
     statute, provision of the Certificate of Incorporation, By-law, agreement,
     vote of stockholders or disinterested directors or otherwise.

               (d)    INSURANCE. The Corporation may maintain insurance, at its
     expense, to protect itself and any director, officer, employee or agent of
     the Corporation or another corporation, partnership, joint venture, trust
     or other enterprise against any such expense, liability or loss, whether or
     not the Corporation would have the power to indemnify such person against
     such expense, liability or loss under the Delaware General Corporation Law.

                                      VIII.

                                   AMENDMENTS

          1.   These By-laws may be altered, amended or repealed or new By-laws
may be adopted by the stockholders or by the Board of Directors, when such power
is conferred upon the Board of Directors by the Certificate of Incorporation at
any regular meeting of the stockholders or of the Board of Directors or at any
special meeting of the stockholders or of the Board of Directors if notice of
such alteration, amendment, repeat or adoption of new By-laws be contained in
the notice of such special meeting. If the power to adopt, amend or repeal
By-laws is conferred upon the Board of Directors by the Certificate of
Incorporation it shall not divest or limit the power of the stockholder to
adopt, amend or repeal By-laws.