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                                                                   EXHIBIT 99.1

     Priceline.com Announces Exercise of Initial Purchasers' Over-Allotment
      Option to Purchase $25 Million of 1.00% Convertible Senior Notes due
                                 August 1, 2010

NORWALK, Conn. - August 19, 2003 - Priceline.com Incorporated (Nasdaq:PCLN)
today announced that on August 18th the initial purchasers in its recent
offering of 1.00% Convertible Senior Notes due August 1, 2010 exercised their
option to purchase an additional $25 million of the notes. Priceline.com
announced on July 29, 2003 that it had sold $100 million aggregate principal
amount of 1.00% Convertible Senior Notes due August 1, 2010 in an offering to
qualified institutional buyers and that it had granted the initial purchasers of
the notes an option to purchase an additional $25 million aggregate principal
mount of notes to cover over-allotments. The closing of the sale of the $100
million of notes took place on August 1, 2003, and priceline.com expects the
closing of the sale of the additional $25 million of notes to take place on
August 21, 2003. Priceline.com intends to use the net proceeds of the offering
for general corporate purposes, strategic purposes and working capital
requirements.

This announcement is neither an offer to sell nor a solicitation of an offer to
buy any securities. The notes and the shares of common stock of priceline.com
issuable upon conversion of the notes have not been registered under the
Securities Act of 1933, as amended, or the securities laws of any other
jurisdiction and may not be offered or sold in the United States absent
registration or an applicable exemption from registration requirements.

ABOUT PRICELINE.COM INCORPORATED

Priceline.com offers products for sale in two categories: a travel service that
offers leisure airline tickets, hotel rooms, rental cars, packaged vacations and
cruises; and a personal finance service that offers home mortgages, refinancing
and home equity loans through an independent licensee. Priceline.com also owns
travel Web sites Lowestfare.com and Rentalcars.com. Priceline.com is part-owner
of Internet travel service Travelweb LLC. Priceline.com licenses its business
model to independent licensees, including pricelinemortgage and certain
international licensees.

                                      * * *

For press information, contact:
Brian Ek 203-299-8167
(brian.ek@priceline.com)
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INFORMATION ABOUT FORWARD-LOOKING STATEMENTS
This press release may contain forward-looking statements. These forward-looking
statements include priceline.com's intention to raise proceeds through the
offering and sale of the convertible senior notes and the intended use of
proceeds. The closing of the sale of the additional notes is subject to
customary conditions. There can be no assurance that priceline.com will complete
the sale of the additional notes. Priceline.com's ability to complete the
offering of the additional notes will depend, among other things, on market
conditions. In addition, priceline.com's ability to complete the offering of the
additional notes and its business are subject to risks. For a discussion of
these risks, please refer to priceline.com's most recent Form 10-Q, Form 10-K
and Form 8-K filings with the Securities and Exchange Commission. Unless
required by law, priceline.com undertakes no obligation to update publicly any
forward-looking statements, whether as a result of new information, future
events or otherwise.