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                                                                      EXHIBIT 23

                      CONSENT OF INDEPENDENT ACCOUNTANTS

We hereby consent to the incorporation by reference in the Registration
Statements on Form S-8 (File Nos. 333-71266 and 333-84616) of Kraft Foods Inc.
(the "Company") and in the Company's Registration Statements on Form S-3 (File
Nos. 333-67770, 333-86478 and 333-101829), of our report dated January 23, 2004
relating to the consolidated financial statements of the Company, which appears
in the Annual Report to Shareholders, which is incorporated in this Annual
Report on Form 10-K. We also consent to the incorporation by reference of our
report dated January 23, 2004 relating to the financial statement schedule,
which appears in this Form 10-K.

/s/ PRICEWATERHOUSECOOPERS LLP

Chicago, Illinois
March 12, 2004