<Page>

                                                                     Exhibit 3.7

                          CERTIFICATE OF INCORPORATION

                                       OF

                   AMF WORLDWIDE BOWLING CENTERS HOLDINGS INC.

          I, the undersigned, for the purpose of incorporating and organizing a
     corporation under the General Corporation Law of the State of Delaware, do
     hereby execute this Certificate of Incorporation and do hereby certify as
     follows:

                                    ARTICLE I

          The name of the corporation (which is hereinafter referred to as the
     "Corporation") is:

          AMF Worldwide Bowling Centers Holdings Inc.

                                   ARTICLE II

          The address of the Corporation's registered office in the State of
     Delaware is The Corporation Trust Center, 1209 Orange Street in the City of
     Wilmington, County of New Castle. The name of the Corporation's registered
     agent at such address is The Corporation Trust Company.

                                   ARTICLE III

          The purpose of the Corporation shall be to engage in any lawful act or
     activity for which corporations may be organized and incorporated under the
     General Corporation Law of the State of Delaware.

<Page>

                                   ARTICLE IV

          Section 1. The Corporation shall be authorized to issue 1,000 shares
     of capital stock, of which all shares shall be shares of Common Stock, $.01
     par value ("Common Stock").

          Section 2. Except as otherwise provided by law, the Common Stock shall
     have the exclusive right to vote for the election of directors and for all
     other purposes. Each share of Common Stock shall have one vote, and the
     Common Stock shall vote together as a single class.

                                    ARTICLE V

          Unless and except to the extent that the By-Laws of the Corporation
     shall so require, the election of directors of the Corporation need not be
     by written ballot.

                                   ARTICLE VI

          In furtherance and not in limitation of the powers conferred by law,
     the Board of Directors of the Corporation (the "Board") is expressly
     authorized and empowered to make, alter and repeal the By-Laws of the
     Corporation by a majority vote at any regular or special meeting of the
     Board or by written consent, subject to the power of the stockholders of
     the Corporation to alter or repeal any By-Laws made by the Board.

                                        2
<Page>

                                   ARTICLE VII

          The Corporation reserves the right at any time from time to time to
     amend, alter, change or repeal any provision contained in this Certificate
     of Incorporation, and any other provisions authorized by the laws of the
     State of Delaware at the time in force may be added or inserted, in the
     manner now or hereafter prescribed by law; and all rights, preferences and
     privileges of whatsoever nature conferred upon stockholders, directors or
     any other persons whomsoever by and pursuant to this Certificate of
     Incorporation in its present form or as hereafter amended are granted
     subject to the right reserved in this Article.

                                  ARTICLE VIII

          Section 1. ELIMINATION OF CERTAIN LIABILITY OF DIRECTORS. A director
     of the Corporation shall not be personally liable to the Corporation or its
     stockholders for monetary damages for breach of fiduciary duty as a
     director, except for liability (i) for any breach of the director's duty of
     loyalty to the Corporation or its stockholders, (ii) for acts or omissions
     not in good faith or which involve intentional misconduct or a knowing
     violation of law, (iii) under Section 174 of the General Corporation Law of
     the State of Delaware, or (iv) for any transaction from which the director
     derived an improper personal benefit.

                                        3

<Page>

          Section 2. INDEMNIFICATION AND INSURANCE.

          (a) RIGHT TO INDEMNIFICATION. Each person who was or is made a party
     or is threatened to be made a party to or is involved in any action, suit
     or proceeding, whether civil, criminal, administrative or investigative
     (hereinafter a "proceeding"), by reason of the fact that he or she, or a
     person of whom he or she is the legal representative, is or was a director
     or officer of the Corporation or is or was serving at the request of the
     Corporation as a director, officer, employee or agent of another
     corporation or of a partnership, joint venture, trust or other enterprise,
     including service with respect to employee benefit plans, whether the basis
     of such proceeding is alleged action in an official capacity as a director,
     officer, employee or agent or in any other capacity while serving as a
     director, officer, employee or agent, shall be indemnified and held
     harmless by the Corporation to the fullest extent authorized by the General
     Corporation Law of the State of Delaware, as the same exists or may
     hereafter be amended (but, in the case of any such amendment, only to the
     extent that such amendment permits the Corporation to provide broader
     indemnification rights than said law permitted the Corporation to provide
     prior to such amendment), against all expense, liability and loss
     (including attorneys' fees, judgments, fines, amounts paid or to be paid in
     settlement, and excise taxes or penalties arising under

                                        4
<Page>

     the Employee Retirement Income Security Act of 1974) reasonably incurred
     or suffered by such person in connection therewith and such indemnification
     shall continue as to a person who has ceased to be a director, officer,
     employee or agent and shall inure to the benefit of his or her heirs,
     executors and administrators; PROVIDED, HOWEVER, that, except as provided
     in paragraph (b) hereof, the Corporation shall indemnify any such person
     seeking indemnification in connection with a proceeding (or part thereof)
     initiated by such person only if such proceeding (or part thereof) was
     authorized by the Board. The right to indemnification conferred in this
     Section shall be a contract right and shall include the right to be paid by
     the Corporation the expenses incurred in defending any such proceeding in
     advance of its final disposition; PROVIDED, HOWEVER, that, if the General
     Corporation Law of the State of Delaware requires, the payment of such
     expenses incurred by a director or officer in his or her capacity as a
     director or officer (and not in any other capacity in which service was or
     is rendered by such person while a director or officer, including, without
     limitation, service to an employee benefit plan) in advance of the final
     disposition of a proceeding, shall be made only upon delivery to the
     Corporation of an undertaking, by or on behalf of such director or officer,
     to repay all amounts so advanced if it shall ultimately be determined that
     such director or officer is not entitled to be indemnified under this
     Section or otherwise.

                                        5
<Page>

     The Corporation may, by action of the Board, provide indemnification to
     employees and agents of the Corporation with the same scope and effect as
     the foregoing indemnification of directors and officers.

          (b) RIGHT OF CLAIMANT TO BRING SUIT. If a claim under paragraph (a) of
     this Section is not paid in full by the Corporation within thirty days
     after a written claim has been received by the Corporation, the claimant
     may at any time thereafter bring suit against the Corporation to recover
     the unpaid amount of the claim and, if successful in whole or in part, the
     claimant shall be entitled to be paid also the expense of prosecuting such
     claim. It shall be a defense to any such action (other than an action
     brought to enforce a claim for expenses incurred in defending any
     proceeding in advance of its final disposition where the required
     undertaking, if any is required, has been tendered to the Corporation) that
     the claimant has not met the standards of conduct which make it permissible
     under the General Corporation Law of the State of Delaware for the
     Corporation to indemnify the claimant for the amount claimed, but the
     burden of proving such defense shall be on the Corporation. Neither the
     failure of the Corporation (including its Board, independent legal counsel,
     or its stockholders) to have made a determination prior to the commencement
     of such action that indemnification of the claimant is proper in the
     circumstances because he or she has met the applicable standard of conduct
     set

                                        6
<Page>

     forth in the General Corporation Law of the State of Delaware, nor an
     actual determination by the Corporation (including its Board, independent
     legal counsel, or its stockholders) that the claimant has not met such
     applicable standard of conduct, shall be a defense to the action or create
     a presumption that the claimant has not met the applicable standard of
     conduct.

          (c) NON-EXCLUSIVITY OF RIGHTS. The right to indemnification and the
     payment of expenses incurred in defending a proceeding in advance of its
     final disposition conferred in this Section shall not be exclusive of any
     other right which any person may have or hereafter acquire under any
     statute, provision of the Certificate of Incorporation, By-law, agreement,
     vote of stockholders or disinterested directors or otherwise.

          (d) INSURANCE. The Corporation may maintain insurance, at its expense,
     to protect itself and any director, officer, employee or agent of the
     Corporation or another corporation, partnership, joint venture, trust or
     other enterprise against any such expense, liability or loss, whether or
     not the Corporation would have the power to indemnify such person against
     such expense, liability or loss under the General Corporation Law of the
     State of Delaware.

                                        7

<Page>

                                   ARTICLE IX

          The name and mailing address of the incorporator is Mitchell S.
     Presser, Esq., c/o Wachtell, Lipton, Rosen & Katz, 51 West 52nd Street, New
     York, New York 10019.

          IN WITNESS WHEREOF, I, the undersigned, being the incorporator
     hereinbefore named, do hereby further certify that the facts hereinabove
     stated are truly set forth and, accordingly, I have hereunto set my hand
     this 16th day of January, 1996.

                                             /s/ Mitchell S. Presser
                                             ------------------------------
                                             Mitchell S. Presser
                                             Incorporator

                                        8
<Page>

                            CERTIFICATE OF AMENDMENT
                                       OF
                          CERTIFICATE OF INCORPORATION
                                       OF
                   AMF WORLDWIDE BOWLING CENTERS HOLDINGS INC.

          The undersigned officer of AMF Worldwide Bowling Centers Holdings Inc.
     (the "Corporation"), a corporation organized and existing under and by
     virtue of the General Corporation Law of the State of Delaware (the
     "DGCL"), DOES HEREBY CERTIFY:

          FIRST:    That the Certificate of Incorporation of this Corporation be
     amended by adding the following new Article X (the "Amendment"):

                                            ARTICLE X

                         Notwithstanding anything herein to the contrary, the
                    Corporation shall not be authorized to issue non-voting
                    equity securities of any class, series or other designation
                    to the extent prohibited by Section 1123(a)(6) of title 11
                    of the United States Bankruptcy Code (the "Bankruptcy
                    Code"); provided, however, that the foregoing restriction
                    shall (i) have no further force and effect beyond that
                    required under Section 1123(a)(6) of the Bankruptcy Code,
                    (ii) only have such force and effect so long as such Section
                    1123(a)(6) is in effect and applies to the Corporation and
                    (iii) be deemed void or eliminated if required under
                    applicable law.

          SECOND:   That the Amendment was duly adopted in accordance with the
     provisions of Section 242 of the DGCL.

          IN WITNESS WHEREOF, said AMF Worldwide Bowling Centers Holdings Inc.
     has caused this certificate to be executed and acknowledged pursuant to
     Section 103 of the DGCL by the undersigned authorized officer of the
     Corporation this 26 day of February, 2002.


                                       AMF WORLDWIDE BOWLING CENTERS
                                       HOLDINGS INC.


                                       By:     /s/ Christopher F. Caesar
                                               ----------------------------
                                               Name:  Christopher F. Caesar
                                               Title: President