<Page>
Exhibit 10.14
[EXECUTION COPY]
FIRST AMENDMENT AND ACKNOWLEDGMENT
TO REGISTRATION RIGHTS AGREEMENT
This First Amendment and Acknowledgment to Registration Rights Agreement
(this "AMENDMENT"), dated as of April 6, 2004, is made to the Registration
Rights Agreement (the "AGREEMENT"), dated as of February 6, 2004, by and among
Medtech/Denorex, LLC, a Delaware limited liability company (n/k/a Prestige
International Holdings, LLC, the "COMPANY"), and certain of its securityholders.
Each capitalized term used herein but not otherwise defined shall have the
meaning ascribed to such term in the Agreement.
WHEREAS, concurrently herewith, the Company is indirectly acquiring all of
the outstanding shares of capital stock of Bonita Bay Holdings, Inc., a Virginia
corporation and ultimate parent of Prestige Brands International, Inc. (the
"ACQUISITION"); and
WHEREAS, in connection the Acquisition and in order to better reflect the
intent of the parties, the undersigned desire to amend certain terms of the
Agreement, make certain acknowledgments with respect to the Agreement and
reaffirm the other terms and provisions of the Agreement.
NOW, THEREFORE, effective upon consummation of the Acquisition, the
undersigned, intending to be legally bound, hereby agree as follows:
1. Each reference, if any, in the Agreement to any of the entities identified
below shall be deemed a reference to such entity's new name, as indicated:
(a) Medtech/Denorex, LLC n/k/a Prestige International Holdings, LLC;
(b) SNS Household Holdings, Inc. n/k/a Prestige Household Holdings,
Inc.;
(c) SNS Household Brands, Inc. n/k/a Prestige Household Brands, Inc.;
(d) Medtech Acquisition Holdings, Inc. n/k/a Prestige Products Holdings,
Inc.;
(e) Medtech Acquisition, Inc. n/k/a Prestige Brands, Inc.;
(f) Medtech/Denorex Management, Inc. n/k/a Prestige Brands, Inc., as
successor by merger;
(g) Denorex Acquisition Holdings, Inc. n/k/a Prestige Personal Care
Holdings, Inc.; and
(h) Denorex Acquisition, Inc. n/k/a Prestige Personal Care, Inc.
2. The definition provided for the defined term "LLC Agreement" shall be
deleted in its entirety and replaced with the following in lieu thereof:
"means the Third Amended and Restated Limited Liability Company Agreement
of Prestige International Holdings, LLC (f/k/a Medtech/Denorex, LLC), dated
as of April 6, 2004, as amended or modified from time to time, among the
parties from time to time party thereto."
<Page>
3. Any notices sent to Kirkland & Ellis LLP pursuant to the terms of the
Agreement shall be sent to the attention of Kevin R. Evanich, P.C. and
Christopher J. Greeno.
4. The SCHEDULE OF HOLDERS attached to the Agreement shall be replaced and
superseded in its entirety by the SCHEDULE OF HOLDERS attached hereto.
5. Except for the changes noted in Sections 1 through 4 above, the Agreement
shall remain in full force and effect and any dispute under this Amendment
shall be resolved in accordance with the terms of the Agreement, including,
but not limited to, Section 12(i) thereof (Governing Law).
6. This Amendment may be executed in any number of counterparts (including by
means of facsimiled signature pages), which shall together constitute one
and the same instrument.
* * * * * *
2
<Page>
IN WITNESS WHEREOF, the parties hereto have executed this First Amendment
and Acknowledgment to Registration Rights Agreement on the date first written
above.
PRESTIGE INTERNATIONAL
HOLDINGS, LLC
By: /S/ PETER C. MANN
--------------------------------
Name: Peter C. Mann
--------------------------------
Title: CEO
--------------------------------
GTCR FUND VIII, L.P.
By: GTCR Partners VIII, L.P.
Its: General Partner
By: GTCR Golder Rauner II, L.L.C.
Its: General Partner
By: /S/ DAVID A. DONNINI
------------------------------------
Name: David A. Donnini
Its: Principal
GTCR FUND VIII/B, L.P.
By: GTCR Partners VIII, L.P.
Its: General Partner
By: GTCR Golder Rauner II, L.L.C.
Its: General Partner
By: /S/ DAVID A. DONNINI
------------------------------------
Name: David A. Donnini
Its: Principal
GTCR CO-INVEST II, L.P.
By: GTCR Golder Rauner II, L.L.C.
Its: General Partner
By: /S/ DAVID A. DONNINI
------------------------------------
Name: David A. Donnini
Its: Principal
[Signature Page to First Amendment and Acknowledgement to Registration Rights
Agreement]
<Page>
GTCR CAPITAL PARTNERS, L.P.
By: GTCR Mezzanine Partners, L.P.
Its: General Partner
By: GTCR Partners VI, L.P.
Its: General Partner
By: GTCR Golder Rauner, L.L.C.
Its: General Partner
By: /S/ DAVID A. DONNINI
------------------------------------
Name: David A. Donnini
Its: Principal
TCW/CRESCENT MEZZANINE
PARTNERS III, L.P.
TCW/CRESCENT MEZZANINE TRUST III
TCW/CRESCENT MEZZANINE
PARTNERS III NETHERLANDS, L.P.
By: TCW/Crescent Mezzanine
Management III, L.L.C.,
its Investment Manager
By: TCW Asset Management Company,
its Sub-Advisor
By: /S/ TIMOTHY P. COSTELLO
------------------------------------
Name: Timothy P. Costello
Title: Managing Director
/S/ PETER C. MANN
---------------------------------------
Peter C. Mann
/S/ PETER J. ANDERSON
---------------------------------------
Peter J. Anderson
/S/ MICHAEL A. FINK
---------------------------------------
Michael A. Fink
[Signature Page to First Amendment and Acknowledgement to Registration Rights
Agreement]
<Page>
/S/ GERARD F. BUTLER
---------------------------------------
Gerard F. Butler
/S/ ERIC M. MILLAR
---------------------------------------
Eric M. Millar
/S/ CHARLES SCHRANK
---------------------------------------
Charles Schrank
/S/ STEVE KORNHAUSER
---------------------------------------
Steve Kornhauser
/S/ DAVID TALBERT
---------------------------------------
David Talbert
[Signature Page to First Amendment and Acknowledgement to Registration Rights
Agreement]
<Page>
SCHEDULE OF HOLDERS
IF TO THE GTCR PURCHASERS:
GTCR Fund VIII, L.P.
GTCR Fund VIII/B, L.P.
GTCR Co-Invest II, L.P.
c/o GTCR Golder Rauner II, L.L.C.
6100 Sears Tower
Chicago, IL 60606-6402
Attention: David A. Donnini and Vincent J. Hemmer
Facsimile: (312) 382-2201
WITH A COPY TO:
Kirkland & Ellis LLP
200 East Randolph Drive
Chicago, IL 60601
Attention: Kevin R. Evanich, P.C.
Christopher J. Greeno
Facsimile: (312) 861-2200
IF TO GTCR CAPITAL PARTNERS:
GTCR Capital Partners, L.P.
6100 Sears Tower
Chicago, IL 60606-6402
Attention: Barry Dunn
Facsimile: (312) 382-2201
WITH A COPY TO:
Kirkland & Ellis LLP
200 East Randolph Drive
Chicago, IL 60601
Attention: Kevin R. Evanich, P.C.
Christopher J. Greeno
Facsimile: (312) 861-2200
<Page>
IF TO THE TCW/CRESCENT LENDERS AND/OR TCW/CRESCENT PURCHASERS:
TCW/Crescent Mezzanine Partners III, L.P.
TCW/Crescent Mezzanine Trust III
TCW/Crescent Mezzanine Partners III Netherlands, L.P.
c/o TCW/Crescent Mezzanine, L.L.C.
200 Crescent Court, Suite 1600
Dallas, Texas 75201
Attention: Timothy P. Costello
Facsimile: (214) 740-7382
WITH A COPY TO:
Gardere Wynne Sewell LLP
3000 Thanksgiving Tower
1601 Elm Street
Dallas, Texas 75201
Attention: Gary B. Clark
Facsimile: (214) 999-4667
Peter C. Mann
P.O. Box 66
Clinton Corners
New York, NY 12514
Facsimile: (914) 524-6811
WITH A COPY TO:
Ford Marrin Witmeyer & Gleser LLP
Wall Street Plaza
New York, NY 10005-1875
Attention: James M. Adrian
Facsimile: (212) 344-4294
Peter J. Anderson
771 Blanch Avenue
Norwood, NJ 07648
Facsimile: (914) 524-6811
<Page>
WITH A COPY TO:
Ford Marrin Witmeyer & Gleser LLP
Wall Street Plaza
New York, NY 10005-1875
Attention: James M. Adrian
Facsimile: (212) 344-4294
Gerard F. Butler
54 Lyons Road
Cold Spring, NY 10516
Facsimile: (914) 524-6811
WITH A COPY TO:
Ford Marrin Witmeyer & Gleser LLP
Wall Street Plaza
New York, NY 10005-1875
Attention: James M. Adrian
Facsimile: (212) 344-4294
Michael A. Fink
68 East Sherbrooke
Livingston, NJ 07039
Facsimile: (914) 524-6811
WITH A COPY TO:
Ford Marrin Witmeyer & Gleser LLP
Wall Street Plaza
New York, NY 10005-1875
Attention: James M. Adrian
Facsimile: (212) 344-4294
<Page>
Eric M. Millar
31 Landing Drive
Dobbs Ferry, NY 10522
Facsimile: (914) 524-6811
WITH A COPY TO:
Ford Marrin Witmeyer & Gleser LLP
Wall Street Plaza
New York, NY 10005-1875
Attention: James M. Adrian
Facsimile: (212) 344-4294
Charles Schrank
86 Robin Hood Way
Wayne, NJ 07470
Facsimile: (914) 524-6811
WITH A COPY TO:
Ford Marrin Witmeyer & Gleser LLP
Wall Street Plaza
New York, NY 10005-1875
Attention: James M. Adrian
Facsimile: (212) 344-4294
Steve Kornhauser
8687 River Homes Lane Apt. 105
Bonita Springs, Florida 34135
David Talbert
7 Farm Road
Randolph, New Jersey 07869
OTHER SECURITYHOLDERS: