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                                                                    Exhibit 3.65

                        THE COMMONWEALTH OF MASSACHUSETTS
                        OFFICE OF THE SECRETARY OF STATE
                         MICHAEL J. CONNOLLY, SECRETARY
              ONE ASHBURTON PLACE, BOSTON, MASSACHUSETTS O2108-1512

/s/ [ILLEGIBLE]
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[ILLEGIBLE]

                            ARTICLES OF ORGANIZATION
                              (UNDER G.L. CH. 156B)

/s/ [ILLEGIBLE]
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[ILLEGIBLE]
Approved

                                    ARTICLE I
                         THE NAME OF THE CORPORATION IS:

PJC of Massachusetts, Inc.

                                   ARTICLE II
          THE PURPOSE OF THE CORPORATION IS TO ENGAGE IN THE FOLLOWING
                              BUSINESS ACTIVITIES:

Performing the operation and management of one or more retail liquor stores, and
all such related activities, as well as for any lawful purpose for which
corporations may be formed under the Business Corporation Laws of the state of
Massachusetts.

C / /
P / /
M / /
R.A. /X/


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C.

NOTE: IF THE SPACE PROVIDED UNDER ANY ARTICLE OR ITEM ON THIS FORM IS
INSUFFICIENT, ADDITIONS SHALL BE SET FORTH ON ONE SIDE ONLY OF SEPARATE 8 1/2
X 11 SHEETS OF PAPER WITH A LEFT MARGIN OF AT LEAST 1 INCH. ADDITIONS TO MORE
THAN ONE ARTICLE MAY BE MADE ON A SINGLE SHEET SO LONG AS EACH ARTICLE
REQUIRING EACH ADDITION IS CLEARLY INDICATED.


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                                   ARTICLE III
THE TYPES AND CLASSES OF STOCK AND THE TOTAL NUMBER OF SHARES AND PAR VALUE, IF
ANY, OF EACH TYPE AND CLASS OF STOCK WHICH THE CORPORATION IS AUTHORIZED TO
ISSUE IS AS FOLLOWS

                            WITHOUT PAR VALUE STOCKS

<Table>
<Caption>
    TYPE        NUMBER OF SHARES
- --------------------------------
             
COMMON:
- --------------------------------
PREFERRED:
- --------------------------------
</Table>

                              WITH PAR VALUE STOCKS

<Table>
<Caption>
TYPE            NUMBER OF SHARES    PAR VALUE
- ---------------------------------------------
                              
COMMON:         200,000             $ 1.00
- ---------------------------------------------
PREFERRED:
- ---------------------------------------------
</Table>

                                   ARTICLE IV
IF MORE THAN ONE CLASS OF STOCK IS AUTHORIZED, STATE A DISTINGUISHING
DESIGNATION FOR EACH CLASS. PRIOR TO THE ISSUANCE OF ANY SHARES OF A CLASS, IF
SHARES OF ANOTHER CLASS ARE OUTSTANDING, THE CORPORATION MUST PROVIDE A
DESCRIPTION OF THE PREFERENCES, VOTING POWERS, QUALIFICATIONS, AND SPECIAL OR
RELATIVE RIGHTS OR PRIVILEGES OF THAT CLASS AND OF EACH OTHER CLASS OF WHICH
SHARES ARE OUTSTANDING AND OF EACH SERIES THEN ESTABLISHED WITHIN ANY CLASS.

               Not applicable.

                                    ARTICLE V
THE RESTRICTIONS, IF ANY, IMPOSED BY THE ARTICLES OF ORGANIZATION UPON THE
TRANSFER OF SHARES OF STOCK OF ANY CLASS ARE:

               None.

                                   ARTICLE VI
OTHER LAWFUL PROVISIONS, IF ANY, FOR THE CONDUCT AND REGULATION OF THE BUSINESS
AND AFFAIRS OF THE CORPORATION, FOR ITS VOLUNTARY DISSOLUTION, OR FOR LIMITING,
DEFINING, OR REGULATING THE POWER OF THE CORPORATION, OR OF ITS DIRECTORS OR
STOCKHOLDERS, OR OF ANY CLASS OF STOCKHOLDERS: IF THREE ARE NO PROVISIONS STATE
"NONE".)

1. The corporation shall have the power to indemnify any person made a party to
any proceeding by reason of the fact that he or she was or is a director or
stockholder, in accordance with Chapter 156B, Section 13(b)(1 1/2);

2. Meetings of the stockholders of the corporation shall be held at such place,
either within or without the state, as the Board of Director may determine or as
the activition of the corporation may require

NOTE: THE PRECEDING SIX (6) ARTICLES ARE CONSIDERED TO BE PERMANENT AND MAY
ONLY BE CHANGED BY FILING APPROPRIATE ARTICLES OF AMENDMENT.

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                                   ARTICLE VII
THE EFFECTIVE DATE OF ORGANIZATION OF THE CORPORATION SHALL BE THE DATE APPROVED
AND FILED BY THE SECRETARY OF THE COMMONWEALTH. IF A LATER EFFECTIVE DATE IS
DESIRED SPECIFY SUCH DATE WHICH SHALL NOT BE MORE THAN THIRTY DAYS AFTER THE
DATE OF FILING.

THE INFORMATION CONTAINED IN ARTICLE VIII IS NOT A PERMANENT PART OF THE
ARTICLES OF ORGANIZATION AND MAY BE CHANGED ONLY BY FILING THE APPROPRIATE FORM
PROVIDED THEREFOR.

                                  ARTICLE VIII
A. THE STREET ADDRESS OF THE CORPORATION IN MASSACHUSETTS IS (POST OFFICE BOXES
ARE NOT ACCEPTABLE)

     c/o Dennis J. Luti, 9 Crest Way Road, East Boston, MA 02128

B. THE NAME, RESIDENCE AND POST OFFICE ADDRESS (IF DIFFERENT) OF THE DIRECTORS
AND OFFICERS OF THE CORPORATION ARE:

<Table>
<Caption>
                  NAME           RESIDENCE                   POST OFFICE ADDRESS
                                                       
PRESIDENT:     Michel Coutu      3 Tamarack Lane
                                 East Greenwich, RI

TREASURER:     Michel Coutu                 as above

CLERK:         Michel Coutu                 as above

DIRECTORS:     Chalres Raiola    28 Clarke Street
                                 Seekonk, MA 02717
</Table>

C. THE FISCAL YEAR (I.E., TAX YEAR) OF THE CORPORATION SHALL END ON THE LAST DAY
OF THE MONTH OF:

               May 31

D. THE NAME AND BUSINESS ADDRESS OF THE RESIDENT AGENT OF THE CORPORATION, IF
ANY, IS:

               Dennis Luti
               9 Crest Way Road
               East Boston, MA 02128

                                   ARTICLE IX
BY LAWS OF THE CORPORATION HAVE BEEN DULY ADOPTED AND THE PRESIDENT, TREASURER,
CLERK AND DIRECTORS WHOSE NAMES ARE SET FORTH ABOVE HAVE BEEN DULY ELECTED.

IN WITNESS WHEREOF AND UNDER THE PAINS AND PENALTIES OF PERJURY, I/WE WHOSE
SIGNATURE(S) APPEAR BELOW AS INCORPORATOR(S) AND WHOSE NAMES(S) AND BUSINESS OR
RESIDENTIAL ADDRESS(ES) ARE CLEARLY TYPED OR PRINTED BENEATH EACH SIGNATURE DO
HEREBY ASSOCIATE WITH THE INTENTION OF FORMING THIS CORPORATION UNDER THE
PROVISIONS OF GENERAL LAWS CHAPTER 156B AND DO HEREBY SIGN THESE ARTICLES OF
ORGANIZATION AS INCORPORATION(S) THIS 12TH DAY OF OCTOBER 1994,

                /s/ Megan Walsh
- -----------------------------------
                Megan Walsh
                Cummings & Lockwood
                4 Stamford Plaza
                Stamford, CT 06904

[ILLEGIBLE]

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                                     478705

                        THE COMMONWEALTH OF MASSACHUSETTS
[SEAL]
                            ARTICLES OF ORGANIZATION
                     GENERAL LAWS, CHAPTER 156B, SECTION 12


     I hereby certify that, upon examination of these articles of organization,
duly submitted to me, it appears that the provisions of the General Laws
relative to the organization of corporations have been complied with, and I
hereby approve said articles; and the filing fee in the amount of $ 200 having
been paid, said articles are deemed to have been filed with me this 13th day of
OCTOBER 1994

EFFECTIVE DATE

                                                       A TRUE COPY ATTEST
                                                   /s/ William Francis Galvin
                                                     WILLIAM FRANCIS GALVIN
                                                 SECRETARY OF THE COMMONWEALTH
                                              DATE 7/23/04 CLERK /s/ [ILLEGIBLE]


                          /s/ Michael Joseph Connolly
                               MICHAEL J. CONNOLLY
                               SECRETARY OF STATE

FILING FEE One tenth of one percent of the total authorized capital stock, but
not less than $200.00. For the purpose of filing, shares of stock with a par
value less than one dollar, or no par stock, shall be deemed to have a par value
of one dollar per share.


              PHOTOCOPY OF ARTICLES OF ORGANIZATION TO BE SENT TO:

                    National Corporate Research, Ltd.

                    225 West 34th Street, Suite 2110

                    New York, NY 10122-0032

                    Attn: Joe Mirrione

                Telephone.             (800)-221-0102