<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
DECEMBER 31, 1996 SUPPLEMENTAL FINANCIAL STATEMENTS OF TRAVELERS GROUP INC. AND
IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000,000
       
                             
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-END>                               DEC-31-1996
<CASH>                                           3,260
<SECURITIES>                                   281,062<F1>
<RECEIVABLES>                                   24,346<F2>
<ALLOWANCES>                                         0<F3>
<INVENTORY>                                          0<F3>
<CURRENT-ASSETS>                                     0<F3>
<PP&E>                                               0<F3>
<DEPRECIATION>                                       0<F3>
<TOTAL-ASSETS>                                 345,948
<CURRENT-LIABILITIES>                                0<F3>
<BONDS>                                         36,273<F4>
<PREFERRED-MANDATORY>                            2,794
<PREFERRED>                                      1,125
<COMMON>                                            14
<OTHER-SE>                                      16,803<F5>
<TOTAL-LIABILITY-AND-EQUITY>                   345,948
<SALES>                                              0<F3>
<TOTAL-REVENUES>                                32,414
<CGS>                                                0<F3>
<TOTAL-COSTS>                                   27,851
<OTHER-EXPENSES>                                     0<F3>
<LOSS-PROVISION>                                   260<F6>
<INTEREST-EXPENSE>                               8,927<F6>
<INCOME-PRETAX>                                  5,008
<INCOME-TAX>                                     1,679
<INCOME-CONTINUING>                              3,282
<DISCONTINUED>                                   (334)<F3>
<EXTRAORDINARY>                                      0<F3>
<CHANGES>                                            0<F3>
<NET-INCOME>                                     2,948
<EPS-PRIMARY>                                     2.45
<EPS-DILUTED>                                        0<F3>

<FN>
<F1>INCLUDES THE FOLLOWING ITEMS FROM THE FINANCIAL STATEMENTS: TOTAL INVESTMENTS
$56,509; SECURITIES BORROWED OR PURCHASED UNDER AGREEMENTS TO RESELL $97,985;
AND TRADING SECURITIES AND COMMODITIES OWNED, AT MARKET VALUE $126,568.

<F2>INCLUDES THE FOLLOWING ITEMS FROM THE FINANCIAL STATEMENTS: BROKERAGE
RECEIVABLE $11,592; NET CONSUMER FINANCE RECEIVABLES $7,885 AND OTHER
RECEIVABLES $4,869.

<F3>ITEMS WHICH ARE INAPPLICABLE RELATIVE TO THE UNDERLYING FINANCIAL STATEMENTS
ARE INDICATED WITH A ZERO AS REQUIRED.

<F4>INCLUDES THE FOLLOWING ITEMS FROM THE FINANCIAL STATEMENTS: INVESTMENT BANKING
AND BROKERAGE BORROWINGS $10,020; SHORT-TERM BORROWINGS $1,557 AND LONG-TERM
DEBT $24,696.

<F5>INCLUDES THE FOLLOWING ITEMS FROM THE FINANCIAL STATEMENTS: ADDITIONAL PAID-IN
CAPITAL $7,806; RETAINED EARNINGS $12,934; TREASURY STOCK $(4,123); AND
UNREALIZED GAIN (LOSS) ON INVESTMENT SECURITIES $469 AND OTHER, PRINCIPALLY
UNEARNED COMPENSATION $(283).

<F6>INCLUDED IN TOTAL COSTS AND EXPENSES APPLICABLE TO SALES AND REVENUES.
</FN>