Exhibit 10.2


                                  MANAGED AFFILIATES
                               SUBORDINATION AGREEMENT

     This is an agreement entered into this 30th day of December 1997, by and 
among BRILL MEDIA COMPANY, L.P. ("BMCLP") and READING RADIO, INC.; TRI-STATE 
BROADCASTING, INC.; NORTHERN COLORADO RADIO, INC.; NCR II, INC.; CENTRAL 
MISSOURI BROADCASTING, INC.; CMB II, INC.; NORTHLAND BROADCASTING, LLC; NB 
II, INC.; CENTRAL MICHIGAN NEWSPAPERS, INC.; CADILLAC NEWSPAPERS, INC.; CMN 
ASSOCIATED PUBLICATIONS, INC.;  CENTRAL MICHIGAN DISTRIBUTION CO., L.P.; 
CENTRAL MICHIGAN DISTRIBUTION CO., INC.; GLADWIN NEWSPAPERS, INC; GRAPH ADS 
PRINTING, INC.; MIDLAND BUYER'S GUIDE, INC.; ST. JOHNS NEWSPAPERS, INC.; 
HURON P.S., LLC; HURON NEWSPAPERS, LLC; NCR III, LLC; NCH II, LLC; HURON 
HOLDINGS, LLC; NORTHERN COLORADO HOLDINGS, LLC; NORTHLAND HOLDINGS, LLC; CMN 
HOLDINGS, INC.; BRILL RADIO, INC.; and BRILL NEWSPAPERS, INC. (severally and 
collectively, the "Company").

                                       RECITALS

     BMCLP and each Company have entered into a management agreement 
(severally and collectively the "Administrative Management Agreement") 
pursuant to which BMCLP provides certain management services to each Company 
as therein provided. BMCLP and each Company now desire to subordinate BMCLP's 
right to receive payment under each Administrative Management Agreement as 
and to the extent herein provided.

     NOW THEREFORE, in consideration of and relying upon the foregoing and 
for other valuable considerations, BMCLP and each Company agree as follows:

     Section 1.01.  Subordination of Liabilities.  Each Company and BMCLP for 
itself and its successors and assigns, covenants and agrees that the payment 
of the management fees and other amounts owed to BMCLP under each 
Administrative Management Agreement (the "Subordinated Indebtedness") is 
hereby expressly subordinated, to the extent and in the manner hereinafter 
set forth, to the prior payment in full in cash of all Senior Indebtedness 
(as defined in Section 1.07) or any default under the Managed Affiliate Note 
(as defined in Section 1.07).  The provisions of this agreement shall 
constitute a continuing offer to all persons who, in reliance upon such 
provisions, become holders of, or continue to hold, Senior Indebtedness, and 
such provisions are made for the benefit of the holders of Senior 
Indebtedness, and such holders are hereby made obligees hereunder the same as 
if their names were written herein as such, and they and/or each of them may 
proceed to enforce such provisions.

     Section 1.02. Company not to Make Payments with Respect to Subordinated 
Indebtedness in Certain Circumstances.  (a) Upon the maturity of any Senior 
Indebtedness (including interest thereon or fees or any other amounts owing 
in respect thereof), whether at 



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stated maturity, by acceleration or otherwise, all Obligations (as defined in 
Section 1.07 of this Annex) owing in respect thereof, in each case to the 
extent due and owing, shall first be paid in full in cash, before any 
payment, whether in cash, property, securities or other wise, is made on 
account of the Subordinated Indebtedness.

     (b)  The Company may not, directly or indirectly, make any payment of 
any Subordinated Indebtedness and may not acquire any Subordinated 
Indebtedness for cash or property until all Senior Indebtedness has been paid 
in full in cash if any Default or Event of Default under, and as defined in, 
the Indenture (as defined in Section 1.07 of this agreement or any default 
under the Managed Affiliate Note (as defined in Section 1.07 of this 
Agreement) is then in existence or would result therefrom.  BMCLP hereby 
agrees that, so long as any such Default or Event of Default exists or any 
restrictions set forth in any issue of Senior Indebtedness reduces the amount 
permitted to be paid in respect of the Subordinated Indebtedness, BMCLP will 
not sue for, or otherwise take any action to enforce the Company's 
obligations to pay, amounts owing in respect of the Subordinated Indebtedness.

          (c)  In the event that notwithstanding the provisions of the 
preceding subsections (a) and (b) of this Section 1.02, the Company shall 
make any payment on account of the Subordinated Indebtedness at a time when 
payment is not permitted by said subsection (a) or (b), such payment shall be 
held by BMCLP, in trust for the benefit or, and shall be paid forthwith over 
and delivered to, the holders of Senior Indebtedness or their representative 
or the trustee under the indenture or other agreement pursuant to which any 
instruments evidencing any Senior Indebtedness may have been issued, as their 
respective interests may appear, for application prorata to the payment of 
all Senior Indebtedness remaining unpaid to the extent necessary to pay all 
Senior Indebtedness in full, in cash, in accordance with the terms of such 
Senior Indebtedness, after giving effect to any concurrent payment or 
distribution to or for the holders of Senior Indebtedness.

          Section 1.03.  Subordination to Prior Payment of all Senior 
Indebtedness on Dissolution, Liquidation or Reorganization of Company.  Upon 
any distribution of assets of the Company upon dissolution, winding up, 
liquidation or reorganization of the Company (whether in bankruptcy, 
insolvency or receivership proceedings or upon an assignment for the benefit 
of creditors or otherwise):

          (a)  the holders of all Senior Indebtedness shall first be entitled to
     receive payment in full in cash of all Senior Indebtedness (including,
     without limitation, post-petition 






                                                                          Page 3

     interest at the rate provided in the documentation with respect to the
     Senior Indebtedness, whether or not such post-petition interest is an
     allowed claim against the debtor in any bankruptcy or similar proceeding)
     before BMCLP is entitled to receive any payment on account of the
     Subordinated Indebtedness;

          (b)  any payment or distributions of assets of the Company of any kind
     or character, whether in cash, property or securities to which BMCLP would
     be entitled except for the provisions of this Annex, shall be paid by the
     liquidating trustee or agent or other person making such payment or
     distribution, whether a trustee in bankruptcy, a receiver or liquidating
     trustee or other trustee or agent, directly to the holders of Senior
     Indebtedness or their representative or representatives, or to the trustee
     or trustees under any indenture under which any instruments evidencing any
     such Senior Indebtedness may have been issued, to the extent necessary to
     make payment in full in cash of all Senior Indebtedness remaining unpaid,
     after giving effect to any concurrent payment or distribution to the
     holders of such Senior Indebtedness; and

          (c)  in the event that, notwithstanding the foregoing provisions of
     this Section 1.03, any payment or distribution of assets of the Company of
     any kind or character, whether in cash, property or securities, shall be
     received by BMCLP on account of Subordinated Indebtedness before all Senior
     Indebtedness is paid in full in cash, such payment or distribution shall be
     received and held in trust for and shall be paid over to the holders of the
     Senior Indebtedness remaining unpaid or unprovided for or their
     representative or representatives, or to the trustee or trustees under any
     indenture under which any instruments evidencing any of such Senior
     Indebtedness may have been issued, for application to the payment of such
     Senior Indebtedness until all such Senior Indebtedness shall have been paid
     in full in cash, after giving effect to any concurrent payment or
     distribution to the holders of such Senior Indebtedness.

          Section 1.04.  Subrogation.  Subject to the prior payment in full 
in cash of all Senior Indebtedness, BMCLP shall be subrogated to the rights 
of the holders of Senior Indebtedness to receive payments or distributions of 
assets of the Company applicable to the Senior Indebtedness until all amounts 
owing on the Subordinated Indebtedness shall be paid in full, and for the 
purpose of such subrogation no payments or distributions to the holders of 
the Senior Indebtedness by or on behalf of the Company or by or on behalf of 
BMCLP by virtue of this Annex which otherwise 



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would have been made to BMCLP shall, as between the Company, its creditors 
other than the holders of Senior Indebtedness, and BMCLP, be deemed to be 
payment by the Company to or on account of the Senior Indebtedness, it being 
understood that the provisions of this Annex are and are intended solely or 
the purpose of defining the relative rights of BMCLP, on the one hand, and 
the holders of the Senior Indebtedness, on the other hand.

          Section 1.05.  Obligation of the Company Unconditional.  Nothing 
contained in this Annex or in the Administrative Management Agreement is 
intended to or shall impair, as between the Company and BMCLP, the obligation 
of the Company, which is absolute and unconditional, to pay to BMCLP the 
Subordinated Indebtedness as and when the same shall become due and payable 
in accordance with their terms, or is intended to or shall affect the 
relative rights of BMCLP and creditors of the Company other than the holders 
of the Senior Indebtedness, nor shall anything herein or therein (except to 
the extent set forth in this Annex) prevent BMCLP from exercising all 
remedies otherwise permitted by applicable law and this Annex upon a default 
under the Administrative Management Agreement, subject to the rights, if any, 
under this Annex of the holders of Senior Indebtedness in respect of cash, 
property, or securities of the Company received upon the exercise of any such 
remedy.  Upon any distribution of assets of the Company referred to in this 
Annex, BMCLP shall be entitled to rely upon any order or decree made by any 
court of competent jurisdiction in which such dissolution, winding up, 
liquidation or reorganization proceedings are pending, or a certificate of 
the liquidating trustee or agent or other person making any distribution to 
BMCLP, for the purpose of ascertaining the persons entitled to participate in 
such distribution, the holders of the Senior Indebtedness and other 
indebtedness of the Company, the amount thereof or payable thereon, the 
amount or amounts paid or distributed thereon and all other facts pertinent 
thereto or to this Annex.

          Section 1.06.  Subordination Rights not Impaired by Aces or 
Omissions of Company or Holders of Senior Indebtedness. No right of any 
present or future holders of any Senior Indebtedness to enforce subordination 
as herein provided shall at any time in any way be prejudiced or impaired by 
any act or failure to act on the par, of the Company or by any act or failure 
to act in good faith by any such holder, or by any noncompliance by the 
Company with the terms and provisions of the Administrative Management 
Agreement, regardless of any knowledge thereof which any such holder may have 
or be otherwise charged with. The holders of the Senior Indebtedness may, 
without in any way affecting the obligations of BMCLP with respect hereto, at 
any time or from time to time and in their absolute discretion, change the 
manner, place or terms of payment of, change or extend the time of payment 
of, or renew or 



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alter, any Senior Indebtedness or amend, modify or supplement any agreement 
or instrument governing or evidencing such Senior Indebtedness or any other 
document referred to therein, or exercise or refrain from exercising any 
other of their rights under the Senior Indebtedness including, without 
limitation, the waiver of default thereunder and the release of any 
collateral securing such Senior Indebtedness, all without notice to or assent 
from BMCLP.

          Section 1.07.  Senior Indebtedness.  The term "Senior Indebtedness" 
shall mean all Obligations (as defined below) of each Company under, or in 
respect of, each Note dated December 30, 1997, made by each Company to the 
order of Tri-State Broadcasting, Inc. (the "Managed Affiliate Notes") and the 
Managed Affiliate Management Agreements dated December 30, 1997, between 
each Company and Tri-State Broadcasting, Inc.  As used herein, (x) the term 
"Indenture" shall mean the Indenture dated as of December 30, 1997 among 
BMC, Media, the Subsidiary Guarantors named therein and United States Trust 
Company of New York, and (y) the term "Obligation" shall mean any principal, 
interest, premium, penalties, fees, expenses, indemnities, and other 
liabilities and obligations payable under the documentation governing any 
Senior Indebtedness (including interest accruing after the commendement of 
any bankruptcy, insolvency, receivership, or similar proceeding, whether or 
not such interest is an allowed claim against the debtor in any such 
proceeding).

     IN WITNESS WHEREOF, the parties have hereunto set their signatures the 
day, month, and year first above written.

BRILL MEDIA COMPANY, L.P.

By:___________________________
     a duly authorized officer

READING RADIO, INC. 

By:___________________________
     a duly authorized officer

TRI-STATE BROADCASTING, INC. 


By:___________________________
     a duly authorized officer

NORTHERN COLORADO RADIO, INC. 


By:___________________________



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     a duly authorized officer

NCR II, INC. 


By:___________________________
     a duly authorized officer

CENTRAL MISSOURI BROADCASTING, INC. 


By:___________________________
     a duly authorized officer



CMB II, INC. 


By:___________________________
     a duly authorized officer

NORTHLAND BROADCASTING, LLC 

     By:  BMC Holdings, LLC, its manager
     By:  Brill Media Company, LLC, its manager
     By:  Brill Media Management, Inc.


     By:___________________________
          a duly authorized officer


NB II, INC. 


By:___________________________
     a duly authorized officer

CENTRAL MICHIGAN NEWSPAPERS, INC. 


By:___________________________
     a duly authorized officer

CADILLAC NEWSPAPERS, INC. 


By:___________________________




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     a duly authorized officer

CMN ASSOCIATED PUBLICATIONS, INC. 


By:___________________________
     a duly authorized officer

CENTRAL MICHIGAN DISTRIBUTION CO., L.P. 


By:___________________________
     a duly authorized officer

CENTRAL MICHIGAN DISTRIBUTION CO., INC. 


By:___________________________
     a duly authorized officer

GLADWIN NEWSPAPERS, INC. 


By:___________________________
     a duly authorized officer

GRAPH ADS PRINTING, INC. 


By:___________________________
     a duly authorized officer


MIDLAND BUYER'S GUIDE, INC. 


By:___________________________
     a duly authorized officer

ST. JOHNS NEWSPAPERS, INC. 


By:___________________________
     a duly authorized officer

HURON P.S., LLC 

     By:  Huron Holdings, LLC, its manager
     By:  BMC Holdings, LLC, its manager




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     By:  Brill Media Company, LLC, its manager
     By:  Brill Media Management, Inc.


     By:___________________________
          a duly authorized officer

HURON NEWSPAPERS, LLC 

     By:  Huron Holdings, LLC, its manager
     By:  BMC Holdings, LLC, its manager
     By:  Brill Media Company, LLC, its manager
     By:  Brill Media Management, Inc.
     

     By:___________________________
          a duly authorized officer




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NCR III, LLC 

     By:  NCH II, LLC, its manager
     By:  BMC Holdings, LLC, its manager
     By:  Brill Media Management, Inc.


     By:___________________________
          a duly authorized officer

NCH II, LLC 

     By:  BMC Holdings, LLC, its manager
     By:  Brill Media Company, LLC, its manager
     By:  Brill Media Management, Inc.


     By:___________________________
          a duly authorized officer

HURON HOLDINGS, LLC

     By:  BMC Holdings, LLC, its manager
     By:  Brill Media Company, LLC, its manager
     By:  Brill Media Management, Inc.

     By:___________________________
          a duly authorized officer

NORTHERN COLORADO HOLDINGS, LLC 

     By:  BMC Holdings, LLC, its manager
     By:  Brill Media Company, LLC, its manager
     By:  Brill Media Management, Inc.

     By:___________________________
          a duly authorized officer

NORTHLAND HOLDINGS, LLC 

     By:  BMC Holdings, LLC, its manager
     By:  Brill Media Company, LLC, its manager
     By:  Brill Media Management, Inc.

     By:___________________________
          a duly authorized officer

CMN HOLDINGS, INC. 



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By:___________________________
     a duly authorized officer

BRILL RADIO, INC. 

By:___________________________
     a duly authorized officer

BRILL NEWSPAPERS, INC.

By:___________________________
     a duly authorized officer