Exhibit 2.72

                                BRAND MANAGER AGREEMENT
                                           
     THIS AGREEMENT is entered into this 30th day of September, 1997, by and 
between DISPATCH MANAGEMENT SERVICES CORP., a Delaware corporation ("DMS 
Corp.") and Gregory W. Austin, an individual residing at 50 Normandy, Walnut 
Creek, California (the "Brand Manager").

                                     WITNESSETH:

     WHEREAS, DMS Corp. owns companies providing time-critical and related 
services;

     WHEREAS, DMS Corp. wishes to retain the services of the Brand Manager to 
manage the business owned by DMS Corp. known as Battery Point Messenger (the 
"Brand") as an independent entity; 

     WHEREAS, the Brand Manager wishes to be retained by DMS Corp. to manage 
the Brand as an independent entity; and 

     WHEREAS, the parties hereto wish to set forth the terms and conditions 
pursuant to which the Brand Manager will manage the Brand.  

     NOW THEREFORE, in consideration of the premises and for other good and 
valuable consideration, the receipt and sufficiency of which is hereby 
acknowledged by the parties, it is agreed as follows:

     1.   Services.      DMS Corp. hereby retains the Brand Manager, as an 
independent entity, to manage the Brand, and the Brand Manager hereby accepts 
such engagement, all upon the terms and conditions herein provided.  During 
the term of this Agreement, the Brand Manager covenants to manage the Brand 
in  a reasonable and judicious manner, using his best efforts to maximize 
Brand Contribution (defined as total revenue less total expenses, before 
taxes, in accordance with U.S. GAAP except as otherwise set forth in Exhibit 
1 attached hereto) and revenue of the Brand.  For purposes of clarification, 
except where otherwise provided in this Agreement, DMS Corp. will not have 
the right to direct or control the Brand Manager as to the details of when, 
where and how his responsibilities under this Agreement  are to be performed. 
 

     2.   Conduct of Business Through DMS Corp.

          Notwithstanding anything in this Agreement to the contrary, the 
Brand Manager covenants and agrees that all of the Brand's business 
(including but not limited to dispatching services, 



other back-office functions, and road management services) shall be 
conducted,processed and serviced through DMS Corp., its affiliates, or an 
entity designated by DMS Corp.,  and the failure to do so shall be grounds 
for DMS Corp. to terminate this Agreement immediately.

          The Brand Manager also covenants and agrees that the Brand will be 
managed pursuant to the "DMS Model" (as defined below), subject to a 
transition period as mutually determined by the Brand Manager and DMS Corp.  
For purposes of this Agreement, the "DMS Model" shall mean the use of DMS 
Corp.'s licensed software, consolidation of back-office operations through a 
DMS Center; standardized delivery  zones, costing, services and data entry; 
profit-incentivized workers;  and other methods of doing business in effect 
from time to time which are intended to be consistent with the industry's 
then-current best practices as determined by DMS Corp.

     3.   Revenue Maintenance; Brand Contribution Percentage Maintenance.

          (a)  Revenue Maintenance.  The Brand Manager shall be responsible 
for maintaining and growing the revenue base of the Brand.  The Brand Manager 
must maintain a revenue base of at least $917,076 for the Brand during any 
twelve month calendar period (January 1-December 31). For purposes of this 
paragraph 3(a), the revenue base of the Brand from the date of execution of 
this Agreement through December 31, 1997 shall be annualized.

          As set forth in paragraph 6 hereinbelow, the Brand Manager's 
failure to maintain a minimum revenue base of $917,076 during any twelve 
month calendar period shall be grounds for termination of this Agreement by 
DMS Corp.

          (b)  Brand Contribution Percentage Maintenance.  The Brand Manager 
shall be responsible for maintaining and growing the "Brand Contribution 
Percentage" (defined as Brand Contribution as a percentage of the brand's 
total revenue).  The relative performance of the Brand's Brand Contribution 
Percentage, compared to the Brand Contribution Percentage of all other DMS 
Corp. brands, will be evaluated on a regular (quarterly) basis by DMS Corp. 
and provided to the DMS Corp. Business Steering Committee for review.  If, 
for three consecutive review periods, the Brand's Brand Contribution 
Percentage falls in the bottom 10% of the Brand Contribution Percentage 
achieved by all DMS Corp. brands, DMS Corp. will have the right, upon 
approval by the Business Steering Committee, to terminate this Agreement in 
accordance with the provisions of paragraph 6 hereinbelow.

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          The Brand Manager, on at least 60 days' advance notice from DMS 
Corp., will be responsible for preparing a budget, forecasting expense items 
under his control for each fiscal quarter in the upcoming fiscal year.  Such 
budget will be submitted to the DMS Corp. Business Steering Committee for 
approval, and such approval shall not be unreasonably withheld unless the 
submitted budget targets a Brand Contribution Percentage in the bottom 10% of 
the Brand Contribution Percentages targeted by all DMS Corp. brands.  

     4.   Brand Manager Compensation.  

          (a)  Contribution -Based Compensation Structure.  During the term 
of this Agreement, the Brand Manager shall be compensated by DMS Corp. based 
on the revenue/Brand Contribution formula set forth in Exhibit 1, which 
exhibit is attached hereto and incorporated herein by reference.

          (b)  Treatment of Uncollectible Accounts Receivable.  DMS Corp. 
and/or its agents agree to make a good faith effort to collect all 
receivables of the Brand for a period of ninety days after billing and 
posting of revenues.  Any receivables not collected within such ninety day 
period shall be written off by DMS Corp. and assigned back to the Brand 
Manager for further collection action. The Brand Contribution shall be 
calculated by increasing the expenses for the calendar month immediately 
following such ninety day period by 100% of the amount of receivables written 
off by DMS Corp. so as to compensate DMS Corp. for the uncollected amount.  
If any portion of such uncollected amount is collected in the future, such 
portion shall be included as revenue for the month in which it is received.

          (c)  Cash/Equity Mix of Compensation.   The Brand Manager's 
compensation, as determined in accordance with Exhibit 1 attached hereto, 
shall be paid partly in cash, and partly by the issuance to the Brand Manager 
of registered, unrestricted common stock of  DMS Corp.  The cash/equity 
compensation to be paid by DMS Corp. to the Brand Manager is set forth in 
Exhibit 2, which exhibit is attached hereto and incorporated herein by 
reference.

          (d)  Minimum Retainer; Deferred Compensation.  For the services 
rendered by the Brand Manager pursuant to this Agreement, DMS Corp.  shall 
pay the Brand Manager a minimum retainer in the amount of $______________ per 
month, in arrears, payable on the 25th day of the calendar month immediately 
following the month for which the retainer is being paid.  

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DMS Corp. will provide the Brand Manager with a monthly statement of the 
Brand Manager's total earned margin for the Brand.  Any additional cash 
compensation, and all compensation payable in common stock of DMS Corp. to 
which the Brand Manager is entitled pursuant to this Agreement will be paid 
on a deferred basis on or about the January 15th following the year in which 
such compensation is earned.  

          (e)  Expense Reimbursement and Benefits.  Expense reimbursement and 
benefits policies of the Brand will be determined by the Brand Manager, 
subject to generally accepted accounting principles and applicable tax laws 
and regulations.  The Business Steering Committee of DMS Corp. will provide 
the Brand Manager with a list of guidelines as to appropriate reimbursement 
and benefits policies for use by the Brand Manager.  In the event that a 
particular expense reimbursement or benefit is not clearly within the 
guidelines supplied by the Business Steering Committee, then the Brand 
Manager shall submit the issue to the Business Steering Committee for 
approval prior to claiming the reimbursement or benefit as a deduction by the 
Brand.

          Notwithstanding the foregoing, to the extent an expense is reported 
for the Brand which expense is determined to be (either wholly or partly) 
non-deductible for tax purposes, the Brand Contribution shall be reduced by 
adding (as an additional expense for purposes of calculating Brand 
Contribution) that amount of additional taxes incurred by DMS Corp. as a 
result of such non-deductibility.

     5.   Term.  The term of this Agreement shall begin as of the date of the 
Initial Public Offering of DMS Corp.'s common stock, and unless terminated in 
accordance with the provisions of paragraph 6 hereinbelow, shall terminate 
two (2) years thereafter.  Thereafter, this Agreement shall be automatically 
renewed for successive one year periods, unless the Brand Manager shall give 
written notice to the contrary at least 90 days prior to the termination of 
the initial one year period or any succeeding one year period thereafter, or 
unless this Agreement is terminated in accordance with the provisions of 
paragraph 6 hereinbelow.

     6.   Termination.  

          (a)  Termination Rights.  In addition to the provisions for 
termination provided elsewhere in this Agreement, this Agreement may be 
terminated at any time upon the mutual 

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consent, given in writing effective upon delivery, of DMS Corp. and the Brand 
Manager.  The Brand Manager shall have the unilateral right to give DMS Corp. 
notice of an intention to voluntarily withdraw from this Agreement on six 
months written notice.  In the event of such voluntary withdrawal, or in the 
event of termination of this Agreement by DMS Corp. or the DMS Corp. Business 
Steering Committee pursuant to this paragraph 6, the right to re-issue a 
Brand Manager Agreement for the Brand rests solely with DMS Corp.  This 
Agreement may also be terminated by DMS Corp. upon the happening of any of 
the following circumstances: (i) Brand Manager's failure to conduct all of 
the Brand's business through DMS Corp., its affiliates or designee as 
required pursuant to paragraph 2 above; (ii) failure to maintain the minimum 
revenue base set forth in paragraph 3(a) above; (iii) the Brand's Brand 
Contribution Percentage falling, for three (3) consecutive review periods, in 
the bottom 10% of the Brand Contribution Percentage achieved by all other DMS 
Corp. brands; (iv) the Brand Manager's violation of the Non-Competition 
Agreement dated the ____ day of _________________, 1997 between the parties 
hereto; or (v) conduct constituting "termination for just cause" at any time 
during the term of the Agreement.  For purposes of this Agreement, 
"termination for just cause" shall mean termination for: (a) proven 
dishonesty in the course of managing the Brand;  (b) conviction of the Brand 
Manager for violation of any criminal law; or (c) declaration of bankruptcy, 
composition of creditors, attachment of the Brand Manger's interest or rights 
under this Agreement and similar occurrences.

          (b)  Cure Period.  Compliance with the terms of this Brand Manager 
Agreement shall be determined by the judgment of the Business Steering 
Committee of DMS Corp., except that DMS Corp. shall be solely responsible for 
determining whether the Agreement may be terminated pursuant to the 
provisions of Sections 6(a)(i), 6(a)(iv) or 6(a)(v) above.   Members of the 
Business Steering Committee will include other active brand managers engaged 
by DMS Corp., and the head of the Business Steering Committee will be the 
President of DMS Corp.  In the event that the Business Steering Committee 
determines that the Brand Manager has defaulted in his obligations under this 
Agreement, the Brand Manager shall receive written notice thereof, and 
(except for termination by DMS Corp. under Sections 6(a)(i), 6(a)(iv) or 
6(a)(v), any of which shall be grounds for immediate termination without 
opportunity for cure) shall be given a 

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cure period during which the Brand Manager shall be permitted to address and 
rectify the default.  In the case of a failure to achieve the minimum revenue 
base required under Paragraph 3(a) above, the Brand Manager shall be deemed 
to have addressed and rectified the default if, during the calendar quarter 
immediately following the date on which the Brand Manager receives notice of 
such default, the annualized revenue for the Brand equals or exceeds the 
minimum revenue base set forth in Paragraph 3(a).  In the case of the Brand's 
Brand Contribution Percentage falling, for three (3) consecutive review 
periods, in the bottom 10% of the Brand Contribution Percentage achieved by 
all other DMS Corp. brands, the Brand Manager shall be deemed to have 
addressed and rectified the default if, during the calendar quarter 
immediately following the date on which the Brand Manager receives notice of 
such default, the Brand's Brand Contribution Percentage falls in the top 90% 
of the Brand Contribution Percentage achieved by all other DMS Corp. brands.  
In the event that the default has not been addressed and rectified within the 
specified cure period, as determined in the sole discretion of the Business 
Steering Committee, the Business Steering Committee will submit a 
recommendation to all brand managers that this Agreement be terminated (the 
"Recommendation of Termination").  Unless greater than one third of all DMS 
Corp. brand managers send the Business Steering Committee written objection 
to such termination within fourteen (14) days after the date of the 
Recommendation of Termination, this Agreement will be terminated immediately 
thereafter and the Brand Manager will be so notified in writing.  Upon 
termination, all keys, identification materials, and proprietary information 
and the like will be returned to DMS Corp. 

     7.   Miscellaneous.  

          (a)  Payment in local currency.  All references to the measurement, 
determination or payment of money under this Agreement, are to be in the 
currency of the area in which the Brand Manager will perform his services.  
The equity portion of the Brand Manager's compensation payable under this 
Agreement need not be listed on a stock exchange, but in the event such 
equities are listed, they shall be listed on such exchange as DMS Corp. shall 
determine in its sole discretion.

          (b)  No Employment Agreement.  This Agreement does not create an 
employer/employee relationship between the parties hereto.  Except where 
otherwise provided in 

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this Agreement, DMS Corp. has no right to control and direct the Brand 
Manager in the performance of [his/her/its] obligations under this Agreement. 
 Rather, the Brand Manager is recognized as an independent entity. 

          (c)  Binding Effect; Assignability.  This Agreement shall be 
binding upon and shall inure to the benefit of DMS Corp. and the Brand 
Manager, and their respective successors and/or permitted assigns.  The Brand 
Manager shall have the right to assign his rights and obligations under this 
Agreement to another individual or entity with prior written approval of DMS 
Corp. only, which approval shall not be unreasonably withheld or delayed.  
The Brand Manager's request for approval of such an assignment shall include 
the name of the assignee; DMS Corp. shall approve such assignment unless the 
assignee or an affiliate of the assignee is, in the reasonable judgment of 
DMS Corp. a competitor of DMS Corp.

          (d)  Governing Law; Severability.  This Agreement shall be governed 
by the laws of the State of Delaware, without regard to such state's 
conflicts of law principles.  The Brand Manager hereby agrees to the personal 
jurisdiction of the state and federal courts in Delaware.  The provisions of 
this Agreement shall be deemed severable, and the invalidity or 
unenforceability of any provision shall not affect the validity or 
enforceability of the other provisions hereof.  

          (e)  Entire Agreement.  This Agreement constitutes the entire 
Agreement between the parties as to the subject matter hereof, and will not 
be superseded by any prior Agreement, covenant, or law other than that 
imposed by the State of Delaware.

          (f)  No Waiver.  No waiver by DMS Corp. shall constitute a waiver 
as to any subsequent act and this agreement may not be amended or modified 
except in writing signed by the parties.

     IN WITNESS WHEREOF, the parties hereto have executed this Agreement as 
of the date and year first above written.

                             DISPATCH MANAGEMENT SERVICES CORP.
                             "DMS CORP."

                             /s/ Linda Jenkinson
                             -----------------------------------
                             Linda Jenkinson
                             Chief Executive Officer


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WITNESS:                       "BRAND MANAGER"



                              /s/ Gregory W. Austin
                              -------------------------------------
                              Gregory W. Austin

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