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                                               January 22, 1998

Regis Corporation
7201 Metro Boulevard
Minneapolis, Minnesota 55439
Attention: Kyle Didier, Manager, Finance

     RE:  AMENDMENT TO PRIVATE SHELF AGREEMENT DATED AS OF JULY 25, 1995 (AS 
          AMENDED AS OF JULY 11, 1997, AND AS OTHERWISE AMENDED FROM TIME TO 
          TIME, THE "AGREEMENT"), BY AND BETWEEN REGIS CORPORATION (THE 
          "COMPANY") AND THE PRUDENTIAL INSURANCE COMPANY OF AMERICA 
          ("PRUDENTIAL")

          ----------------------------------------------------------------------

Ladies and Gentlemen:

     Reference is made to the above-captioned Agreement, pursuant to which 
the Company issued and sold and Prudential purchased the Company's:

         (i)  6.94% $10,000,000 Series A Senior Notes due July 1, 2005;
         (ii) 7.99% $5,000,000 Series B Senior Notes due July 1, 2003;
         (iii)7.80% $22,000,000 Series C Senior Notes due July 1, 2006;
         (iv) 7.16% $5,000,000 Series D Senior Notes due January 2, 2002;
         (v)  8.18% $8,000,000 Series E Senior Notes due July 2, 2006; and
         (vi) 7.48% $2,000,000 Series F Senior Notes due July 2, 2006.

     Capitalized terms used and not otherwise defined herein shall have the 
meanings assigned to such terms in the Agreement.

     Pursuant to the request of the Company and in accordance with the 
provisions of paragraph 11C of the Agreement, the parties hereto agree as 
follows:

     SECTION 1. AMENDMENT. From and after the date this letter becomes 
effective in accordance with its terms, the Agreement is amended as follows:

     1.1 Paragraph 5K of the Agreement is deleted hereby.




Regis Corporation
January 22, 1998
Page 2


     1.2 Paragraph 6C(2)(iii) of the Agreement is amended hereby by deleting 
it in its entirety and substituting it with the following:

               "(iii) Current Debt, PROVIDED that any holder of such Current 
               Debt (other than a holder of Permitted Seller Current Debt) is 
               party to an Offset Sharing Agreement, and".

     1.3 Paragraph 6C(3)(vii)(a) of the Agreement is amended hereby by deleting 
the following parenthetical phrase "(excluding up to a $4,000,000 equity 
contribution to a single United Kingdom based corporation if made after June 
23, 1995 and prior to October 1, 1995)".

     1.4  Paragraphs 7A(iii), 7A(xiii), 8F, 8J, 8L, and 8M of the Agreement 
are amended hereby by inserting the term "Restricted" prior to the term 
"Subsidiary" each time such term appears therein.

     1.5  Paragraph 10B of the Agreement is amended hereby by deleting 
therefrom the definition of "Consolidated Net Income", "Consolidated Net 
Worth", "Tangible Net Worth" and "Total Debt" and substituting therefor the 
following:

             "'CONSOLIDATED NET INCOME' shall mean, as to any period, the net 
     income of the Company and Restricted Subsidiaries on a consolidated 
     basis."

             "'CONSOLIDATED NET WORTH' shall mean, as of any time of 
     determination thereof, (i) the shareholders' equity (or deficit) of the 
     Company and its Restricted Subsidiaries, as the same would be shown on a 
     consolidated balance sheet of the Company and its Restricted 
     Subsidiaries, MINUS (ii) the aggregate amount of Investments in 
     Unrestricted Subsidiaries which are deemed not to be Investments for 
     purposes of paragraph 6C(3) as a result of clause (vii)(b) thereof."

             "'TANGIBLE NET WORTH' shall mean, as of any time of 
     determination thereof, the net worth of the Company and its Restricted 
     Subsidiaries determined on a consolidated basis in accordance with 
     generally accepted accounting principles, plus, to the extent not 
     included in the assets of the Company and its Restricted Subsidiaries 
     used in determining such net worth, the amount of the cash surrender 
     value of life insurance policies maintained by the Company on the lives 
     of executive officers, plus any amount of Funded Debt of the Company 
     that is subordinated to the Notes and to all of the Company's 
     obligations under this Agreement in a manner and form satisfactory to 
     Prudential in its sole discretion as to the right to and time of payment 
     of such Funded Debt, and




Regis Corporation
January 22, 1998
Page 3


     as to any rights and remedies of Prudential and other holders of any 
     Notes with respect to such Funded Debt, minus the sum of (i) the amount 
     of any General Intangibles, (ii) amounts due from Affiliates and (iii) 
     the amount of investments in Unrestricted Subsidiaries."

             "'TOTAL DEBT' shall mean, as of any time of determination 
     thereof, the aggregate amount of (i) all Funded Debt of the Company and 
     Restricted Subsidiaries PLUS (ii) the average outstanding daily balance 
     of all Current Debt of the Company and Restricted Subsidiaries during 
     the twelve calendar month period most recently ended as of any time of 
     determination, MINUS (iii) Debt of Restricted Subsidiaries owed to the 
     Company or a Wholly-Owned Subsidiary."

     1.6 Paragraph 10B of the Agreement is amended further hereby by adding 
thereto the following definitions, which shall be inserted in proper 
alphabetical order:

             "'PERMITTED SELLER CURRENT DEBT' shall mean Seller Current Debt 
     that (i) does not exceed $5,000,000 in aggregate outstanding principal 
     amount, either individually or collectively with all other Seller 
     Current Debt incurred in connection with the same purchase of an 
     operating business, and (ii) does not collectively with all other 
     outstanding Seller Current Debt exceed $10,000,000 in aggregate 
     outstanding principal amount."

             "'SELLER CURRENT DEBT' shall mean Current Debt of the Company or 
     a Restricted Subsidiary that is (i) incurred in connection with the 
     purchase through asset purchase, stock purchase, merger, or 
     consolidation, of any operating business, (ii) is payable to the 
     seller(s) of such business or to the shareholders or other equity 
     holders of the seller(s) of such business, and (iii) represents deferred 
     purchase price for the purchased business."

     1.7 Paragraph 10B of the Agreement is amended further hereby by deleting 
the definition of "Subordinated Debt".

     SECTION 2. REPRESENTATION AND WARRANTY. The Company hereby represents 
and warrants that no Default or Event of Default exists under the Agreement 
as of the date hereof.




Regis Corporation
January 22, 1998
Page 4


     SECTION 3. CONDITIONS PRECEDENT. This letter shall become effective as 
of October 1, 1997 upon the return by the Company to Prudential of a 
counterpart hereof duly executed by the Company and Prudential. Such 
counterpart should be returned to: Prudential Capital Group, Two Prudential 
Plaza, Suite 5600, Chicago, Illinois 60601-6716, Attention: Marianne 
Grabowski.

     SECTION 4. REFERENCE TO AND EFFECT ON AGREEMENT. Upon the effectiveness 
of this letter, each reference to the Agreement in any other document, 
instrument or agreement shall mean and be a reference to the Agreement as 
modified by this letter. Except as specifically set forth in Section 1 
hereof, the Agreement shall remain in full force and effect and is hereby 
ratified and confirmed in all respects.

     SECTION 5. GOVERNING LAW. THIS LETTER SHALL BE CONSTRUED AND ENFORCED IN 
ACCORDANCE WITH THE INTERNAL LAWS OF THE STATE OF ILLINOIS, WITHOUT REGARD TO 
PRINCIPLES OF CONFLICT OF LAWS OF SUCH STATE.

     SECTION 6. COUNTERPARTS; SECTION TITLES. This letter may be executed in 
any number of counterparts, each of which when so executed and delivered 
shall be deemed to be an original and all of which taken together shall 
constitute but one and the same instrument. The section titles contained in 
this letter are and shall be without substance, meaning or content of any 
kind whatsoever and are not a part of the agreement between the parties 
hereto.


                                       Very truly yours,

                                       THE PRUDENTIAL INSURANCE COMPANY 
                                        OF AMERICA


                                       By: /s/ Illegible
                                           ---------------------------------
                                               Vice President

Agreed and accepted:

REGIS CORPORATION


By:      /s/ Randy L. Pearce
    ---------------------------------
             RANDY L. PEARCE

Title:  SENIOR VICE PRESIDENT-FINANCE
        CHIEF FINANCIAL OFFICER
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