Exhibit 3.37
                            CERTIFICATE OF AMENDMENT

                                       OF

                          CERTIFICATE OF INCORPORATION

      K-III MAGAZINE FINANCE CORPORATION, a corporation organized and existing
under and by virtue of the General Corporation Law of the State of Delaware (the
"Corporation"),

      DOES HEREBY CERTIFY:

      FIRST: That the Board of Directors of the Corporation duly adopted
resolutions setting forth and declaring advisable a proposed amendment to the
Certificate of Incorporation of said Corporation:

      RESOLVED, that the Certificate of Incorporation of this Corporation be
      amended by changing the First Article so that, as amended, said Article
      shall be and read as follows: "The name of the Corporation is PRIMEDIA
      Magazine Finance Inc.".

      SECOND: That by written consent, filed with the minutes of the
Corporation, the sole stockholder approved said amendment in accordance with the
provisions of Section 228 of the General Corporation Law of the State of
Delaware.

      THIRD: That the aforesaid amendment to the Corporation's Certificate of
Incorporation was duly adopted in accordance with the applicable provisions of
Section 242 and Section 228 of the General Corporation Law of the State of
Delaware.

      IN WITNESS WHEREOF, said K-111 Magazine Finance Corporation has caused
this Certificate to be executed by Beverly Chell its authorized officer, on this
14th day of November, 1997.


                                           By
                                             Name: Beverly C. Chell
                                             Title: Vice Chairman & Secretary