EXHIBIT 10.35

Form of Phantom Stock Agreement

                        FORM OF PHANTOM STOCK AGREEMENT

            THIS AGREEMENT, made and entered into as of the ___ day of 
______, 199_ by and between Affinity Group, Inc., a Delaware corporation (the 
"Company") and _______________ (the "Executive");

                             W I T N E S S E T H

            WHEREAS, the Company proposes to employ the Executive in the 
operations of the Company and the Company is desirous of affording Executive 
incentives, in the form of phantom stock of the Company, in connection 
therewith;

            NOW, THEREFORE, in consideration of the mutual covenants 
contained herein and other good and valuable consideration, the Company and 
Executive hereby agree as follows:

                                 ARTICLE I

                                EMPLOYMENT

            Section 1.1.   EMPLOYMENT.  The Company hereby employs the 
Executive as an executive officer of the Company to perform such duties and 
discharge such functions in and about the business and affairs of the 
Company, or one or more of its subsidiaries, as the board of directors of the 
Company may from time to time determine.  Executive agrees, during the term 
hereof, to diligently and in good faith perform and discharge such duties and 
functions and Executive shall devote all of his working time, energy and 
ability exclusively to the performance of his duties hereunder.  Executive 
shall not directly or indirectly engage or participate in the operations or 
management of, or render any services to, any other businesses or enterprises.

            Section 1.2.  BASIC COMPENSATION.  The Company agrees to pay 
Executive a base annual salary in such amount as may from time to time be 
determined by the board of directors of the Company and discussed with the 
Executive on an annual basis. Basic compensation payable under this section 
shall be payable in accordance with such practices and procedures as are 
generally applicable to other employees of the Company.

            Section 1.3.  FRINGE BENEFITS.  While Executive is in the employ 
of the Company, the Company agrees to provide to Executive such benefits as 
may be provided by the Company from time to time to its similarly situated 
employees.

            Section 1.4.  SEVERANCE.  If the Company terminates the 
employment of the Executive without Cause, the Company shall (i) make a lump 
sum severance payment equal to twelve (12) months of the Executive's current 
base compensation paid pursuant to Section 1.2 hereof, and (ii) pay to the 
Executive the amount of the bonus, if any, accrued to the date of such 
termination under section 1.5 hereof. Such severance payment shall be made 
within thirty (30) days after the determination of the amount of the accrued 
bonus calculated pursuant to the provisions of section 1.5 hereof.  It is 
agreed that any termination of employment is without prejudice to any other 
remedy to which the Company may be entitled, either by law, in equity or 
under this Agreement.


                                      95


            The Company has the absolute right to terminate this Agreement, 
and the employment of the Executive hereunder, for Cause without any further 
obligation to the Executive in respect of severance payments to the Executive 
hereunder. For purposes of this Agreement, Cause includes, but is not limited 
to the following:

               (i)    Executive's breach of the terms of this Agreement or 
                      any other legal obligation to the Company; or

               (ii)   Executive's fraud, dishonesty, negligence, misconduct 
                      or other  deliberate action which causes injury to the 
                      Company or any of its subsidiaries or to their respective
                      reputations or an act of the  Executive involving moral 
                      turpitude or a serious crime.

            The Executive shall not be entitled to severance under this 
section 1.4 if the employment of the Executive is terminated for any of the 
following reasons:

               (i)    the Executive terminates this Agreement at any time;

               (ii)   death of the Executive;

               (iii)  the Disability of the Executive.

            Section 1.5.  BONUS.  The Company adopts, from time to time, 
formal written bonus programs for certain of its executives.  Such written 
bonus programs, if adopted and if extended to the Executive, shall be in 
addition to the basic compensation payable under section 1.2 hereof.  The 
amount of the bonus will be determined on mutually agreed-upon objectives.  
The Company reserves the absolute right to amend, replace or terminate, from 
time to time, any such written bonus program and to determine the extent of 
its application, all without any liability to the Executive.  The bonus, if 
any, payable under this section 1.5 shall be paid in accordance with the 
terms of the formal written bonus program adopted by the Company. 

            Section 1.6.  TERM.  The term of this Agreement shall commence on 
the date of this Agreement and continue through the fifth anniversary of the 
date of this Agreement provided, however, that Executive shall have the 
continuing option to immediately terminate the employment provided by section 
l.l hereof by giving two (2) weeks' notice thereof to the Company and the 
Company shall have the continuing option to immediately terminate the 
employment provided by section l.l hereof by giving written notice thereof to 
Executive which notice may be effective immediately.  Upon any such 
termination, all of the rights and obligations set forth in this Article I 
shall terminate provided, only, that the Company shall pay to Executive the 
severance, if any, payable under section 1.4 hereof.

                                  ARTICLE II

                           PHANTOM STOCK INTEREST

            Section 2.1.  AWARD OF PHANTOM STOCK INTEREST. Provided that 
Executive shall have been a full time employee of the Company for the twelve 
(12) consecutive calendar months preceding each such date (or, in the case of 
January 1 of the year following the date of this Agreement, the period of 
time between the date hereof and  such January 1), the Company agrees that 
Executive shall be awarded one Phantom Stock Interest on each of January 1, 
____, January 1, ____, January 1, ____, January 1, ____ and January 1, ____. 

                                        -2-


                                      96


            Section 2.2.   PAYMENT OF AWARDED PHANTOM STOCK INTEREST.  The 
Company shall pay, and Executive shall be entitled to receive, the cash value 
of the Awarded Phantom Stock Interest, which shall be paid as follows:

               (i)    One-third (1/3) thereof within thirty (30) days of the 
                      determination  of such cash value in accordance with the 
                      provisions of section 4.3 hereof, and

               (ii)   One-third (1/3) thereof on the first anniversary of the 
                      Determination Date, and 

               (iii)  One-third (1/3) thereof thereof on the second 
                      anniversary of the Determination Date.

            Section 2.3.  BENEFICIARY.  Executive may designate (by filing 
with the Company a written beneficiary designation form in form reasonably 
acceptable to the Company) one or more primary beneficiaries or contingent 
beneficiaries to receive all or a specified part of the cash value of the 
Awarded Phantom Stock Interest which, at the time of Executive's death, may 
remain unpaid under this Agreement and Executive may change or revoke any 
such designation from time to time. No such designation, change or revocation 
shall be effective unless executed by Executive and accepted by the Company 
during Executive's lifetime. Each such designation, change or revocation 
shall be effective under this Agreement until changed or revoked in the 
manner specified herein.  No such change or revocation shall require the 
consent of any beneficiary theretofore designated by Executive.  If Executive 
fails to designate a beneficiary, or designates a beneficiary and thereafter 
revokes such designation without naming another beneficiary, or designates 
one or more beneficiaries and all such beneficiaries so designated fail to 
survive Executive, then the beneficiary of the Awarded Phantom Stock 
Interest, or the part thereof as to which Executive's designation fails, as 
the case may be, shall be the representative of Executive's estate.  Unless 
Executive has otherwise specified in the beneficiary designation, the 
beneficiary or beneficiaries designated by Executive shall become fixed as of 
Executive's death so that, if a beneficiary survives Executive but dies 
before the receipt of all payments due such beneficiary, such remaining 
payments shall be payable to the representative of such beneficiary's estate.

            Section 2.4.   BENEFITS NOT TRANSFERABLE.  Neither Executive nor 
any beneficiary hereunder shall have any transferable interest in the 
payments due hereunder nor any right to anticipate, alienate, dispose of, 
pledge or encumber the same prior to actual receipt thereof, nor shall the 
same be subject to attachment, garnishment, execution following judgment or 
other legal process instituted by creditors of Executive or any such 
beneficiary provided that the unpaid cash value of Executive's Awarded 
Phantom Stock Interest and any payments due hereunder shall at all times be 
subject to set-off for debts owed by the Executive to the Company or its 
affiliates.

            Section 2.5.  NATURE OF THE COMPANY'S OBLIGATION.  The Company 
shall maintain a record of the Awarded Phantom Stock Interest but the Company 
shall not be required to segregate any funds or other assets to be used for 
the payment of benefits under this Agreement and no such record shall be 
considered as evidence of the creation of a trust fund, an escrow or any 
other segregation of assets for the benefit of Executive or any beneficiary 
of Executive.  The obligation of the Company to make the payments described 
in this Agreement is an unsecured contractual obligation of the Company only, 
and neither Executive nor any beneficiary of Executive shall have any 
beneficial or preferred interest by way of trust, escrow, lien or otherwise 
in and to any specific assets or funds. Executive specifically acknowledges 
that the Awarded Phantom Stock Interest to be awarded pursuant to the terms 
of this Agreement are not securities in the Company 

                                        -3-

and do not create any right in the equity or capital of the Company or any of 
its affiliates.  Executive and each beneficiary of Executive shall look 
solely to the general credit of the Company for satisfaction of any 
obligations due or to become due under this Agreement, it being expressly 
acknowledged by the Executive that the obligations of the Company hereunder 
are junior and subordinate in right of payment to the obligations of the 
Company to its or the Company's lenders.  If the Company should, in its sole 
discretion, earmark or set aside any


                                      97


funds or other assets to pay benefits hereunder, the same shall, 
nevertheless, remain and be regarded as part of the general assets of the 
Company subject to the claims of its general creditors (and shall not be 
considered to be held in a fiduciary capacity for the benefit of Executive or 
any beneficiary hereunder), and neither Executive nor any beneficiary of 
Executive shall have any legal, beneficial, security or other property 
interest therein.  Upon delivery by the Company to Executive of the 
consideration as provided in section 2.2, the rights and obligations of the 
Company and Executive under this Article II shall terminate and Executive 
shall have no other or further rights under this Article or in respect hereof.

                                  ARTICLE III
 
                            COVENANT NOT TO COMPETE

            Section 3.1.  COVENANT NOT TO COMPETE.  Executive hereby 
covenants that, for a period of eighteen (18) months next following the 
Determination Date (or such shorter period for which the Company continues to 
be owned or operated by the Parent or its affiliates), Executive shall not be 
engaged or interested in any business which competes, directly or indirectly, 
with the publication, membership or retail businesses of the Company or any 
subsidiary of the Company (whether as a proprietor, partner with another, 
shareholder, agent or consultant of, employee of or lender to, another) in 
the recreational vehicle, camping, outdoor living or other markets then 
served by the Company or such subsidiary, except as a proprietor, partner, 
shareholder, employee or consultant in or to the Company or any entity 
controlled by, controlling or under common control with the Company, provided 
that if the employment of Executive is terminated by the Company without 
Cause, the foregoing covenant shall not apply (without affecting the 
obligations hereinafter contained in this section 3.1 in respect of 
disclosures or solicitations by Executive) unless the Executive shall have 
been paid severance pursuant to section 1.4 hereof.  Executive agrees that he 
will not at any time disclose to any person or other entity who or which is, 
or reasonably may be expected to be, in competition with the Company or its 
affiliates, any confidential information or trade secrets of the Company, any 
subsidiary of the Company or any of their respective affiliates, the contents 
of any customer lists of the Company, any subsidiary of the Company or any of 
their respective affiliates or the general needs of the customers or other 
contracting parties with the Company, any subsidiary of the Company or any of 
their respective affiliates, provided, however, the foregoing shall not 
prevent Executive from responding to the request of a governmental agency or 
pursuant to a court order or as otherwise required by law.  For a period of 
one (1) year following the Determination Date, Executive agrees not to offer 
employment to, not to discuss the nature of any prospective employment 
opportunities with, and not to otherwise solicit any employee of the Company 
or such subsidiary (or any person who was an employee of the Company or such 
subsidiary within one hundred eighty (180) days of the Determination Date) on 
his own behalf, on behalf of any employer of the Executive, on behalf of any 
entity with which the Executive is acting as a consultant or with which the 
Executive is then otherwise affiliated.

            Section 3.2.  REMEDIES.  Recognizing that a breach of the 
covenant contained in section 3.1 would cause the Company irreparable injury 
and the damages at law would be difficult to ascertain, Executive consents to 
the granting of equitable relief by way of a restraining order or 

                                        -4-

temporary or permanent injunction by any court of competent jurisdiction to 
prohibit the breach or enforce the performance of the covenants contained in 
section 3.l.  The invalidity or unenforceability of any provision of this 
Article or the application thereof to any person or circumstance shall not 
affect or impair the validity or enforceability of any other provision or the 
application of the first provision to any other person or circumstance.  Any 
provision of this Article that might otherwise be invalid or unenforceable 
because of contravention of any applicable law, statute or governmental 
regulation shall be deemed to be amended to the extent necessary to remove 
the cause of such invalidation or unenforceability and such provision as so 
amended shall remain in full force and effect as a part hereof.


                                      98


                                  ARTICLE IV.

                     DEFINITIONS AND GENERAL PROVISIONS

            Section 4.1.  DEFINITIONS.  As used in this Agreement, the 
following terms shall have the respective meanings set forth below:

               ACCOUNTING PERIOD:  If the Determination Date falls on 
December 15th through December 31st, inclusive, the Fiscal Year of the 
Company in which the Determination Date falls; if the Determination Date 
falls on January 1st through June 14th, inclusive, the Fiscal Year of the 
Company ending immediately prior to the date on which the Determination Date 
falls; if the Determination Date falls on June 15th through December 14th, 
inclusive, the Rolling Four Fiscal Quarters ending immediately prior to the 
date on which the Determination Date falls.

               AWARDED PHANTOM STOCK INTERESTS:  As of any date, the Phantom 
Stock Interests awarded on or before such date pursuant to the provisions of 
Section 2.1 hereof.

               BASE COST:  $___________, less an amount equal to dividends or 
other distributions made by the Company to the Parent (it being understood 
that amounts paid by the Company to the Parent pursuant to any tax allocation 
agreement between such parties, amounts paid as management fees and amounts 
paid as repayment of principal, premium or interest on indebtedness of the 
Company to the Parent or to any affiliate of the Parent shall not be 
considered dividends or other distributions for the purposes hereof, it being 
the intention of the parties hereto that only dividends or distributions in 
respect of the equity ownership of the Parent in the Company be deducted for 
the purpose of calculating Base Cost).

               COMPANY VALUE:  If the Determination Date is occasioned by the 
sale of all or substantially all of the Operating Assets of the Company and 
its subsidiaries, the remainder of (x) the sum of (i) the net after-tax 
consideration received in the sale of all or substantially all of the 
Operating Assets and (ii) Current Assets minus (y) the sum of (i) the Base 
Cost, (ii) Operating Liabilities not assumed by the purchaser or transferee 
and (iii) Liabilities other than Operating Liabilities.  If any of such 
consideration shall have been paid in notes or other securities, the Company 
shall, by resolution of its board of directors, establish a value therefore, 
which value shall be conclusively binding upon the parties hereto and, in 
establishing the value of debt securities, in addition to such other 
considerations as the board of directors of the Company may deem relevant, 
the amounts payable thereunder shall be discounted to their present value on 
the basis of such discount rate as is deemed appropriate by the board of 
directors.

               If the Determination Date is occasioned by the sale of all or 
substantially all of the equity interests in the Company or subsidiaries of 
the Company, Company Value shall be the remainder of (x) the net after-tax 
consideration received in such sale of equity interests minus (y) the sum of 
(i) the Base Cost and (ii) any Liabilities not assumed by such purchaser or 
transferee.

               If the Determination Date is occasioned by the sale of the 
equity interests of the Parent, Company Value shall be the remainder of the 
pre-tax consideration received minus (y) 

                                        -5-

the sum of (i) the Base Cost and (ii) any Liabilities not assumed by such 
purchaser or transferee for which shareholders of the Parent continue to be 
liable after the closing of such sale.

               If the Determination Date is occasioned by an event other than 
a Sale, Company Value shall be the remainder of (x) the sum of (i) the 
Formula Operating Asset Value and (ii) Current Assets minus (y) the sum of 
(i) Base Cost and (ii) Liabilities other than Operating Liabilities provided, 
however, that if a Sale is


                                      99


consummated within one hundred eighty (180) days after the Determination 
Date, Company Value shall be determined as if the Determination Date had been 
occasioned by the Sale.

               CURRENT ASSETS:  The sum of (x) cash, marketable securities, 
prepaid items and inventory as reflected on the books and records of the 
Company and its subsidiaries on a consolidated basis after the elimination of 
any intercompany accounts; (y) the market value of notes receivable of the 
Company (other than intercompany receivables); and (z) the accounts 
receivable of the Company and its subsidiaries (other than intercompany 
accounts receivable) subject to such allowance for bad or doubtful accounts 
receivable as is reflected on the books of the Company, all as determined in 
accordance with generally accepted accounting principles.  Current Assets and 
Liabilities shall be determined as of the last day of the Accounting Period.

               DETERMINATION DATE:  The date of any of the following events: 
(i) termination of the Executive's employment, whether by death or otherwise, 
(ii) a Sale, or (iii) the fifth anniversary of the date of this Agreement.

               DISABILITY:  The physical or mental incapacity of Executive 
for a period of more than sixty (60) consecutive days, the determination of 
which by the board of directors of the Company shall be conclusive on the 
parties hereto.

               FISCAL QUARTER:  The fiscal quarter of the Company ending on 
the last day of the calendar quarter.

               FISCAL YEAR:  The fiscal year of the Company as the case may 
be, ending on the last day of the calendar year.

               FORMULA OPERATING ASSET VALUE:  The product of seven and 
one-half (7.5) and Operating Profit of the Company for the Accounting Period.

               LIABILITIES:  All obligations (whether absolute, accrued or 
contingent, choate or inchoate) of the Company and/or its subsidiaries (other 
than intercompany obligations) determined in accordance with generally 
accepted accounting principles provided that (i) if the Determination Date is 
occasioned by a Sale, the obligation of the Company (or the Parent) for the 
payment of federal and state income taxes arising from a Sale shall be 
considered a liability whether or not such liability is required to be 
reflected as a liability in accordance with generally accepted accounting 
principles, (ii) the liability of the Company for deferred revenues shall not 
be considered a liability whether or not such liabilities are required to be 
reflected as a liability in accordance with generally accepted accounting 
principles, and (iii) the liability of the Company, the Parent or any 
subsidiary of the Company (x) in respect of this Agreement or any similar 

                                        -6-

agreement or (y) to purchase its equity securities (or warrants for such 
securities), whether under a "put" agreement or otherwise, shall not be 
considered a Liability for purposes hereof.  Liabilities shall be determined 
by the chief financial officer of the Company (or the Independent Accountant) 
as provided in section 4.3 hereof.  Liabilities shall be determined on a 
consolidated basis provided, however, that there shall be eliminated any 
intercompany Liabilities.

               OPERATING ASSETS:  The real and personal properties, tangible 
and intangible, used in the regular ongoing operation of the Company and its 
subsidiaries, as the case may be) which would be acquired by a purchaser of 
such entities (or the assets thereof) in order to continue the uninterrupted 
operation of the business thereof in substantially the manner as theretofore 
operated but excluding therefrom cash, investments, accounts and notes 
receivable, inventories, prepaid items and similar assets which would not 
normally be acquired by a purchaser in an asset acquisition (or for which 
special adjustment to the purchase price would be made).


                                     100


               OPERATING LIABILITIES:  Any Liability or other obligation 
(whether absolute, accrued or contingent, choate or inchoate) which would be 
required to be assumed by a buyer of all or substantially all of the assets 
of the Company and its subsidiaries in order to continue, uninterrupted, the 
business operations of the Company unless, in connection with such 
assumption, there would customarily be made an adjustment to the purchase 
price for such assets. Operating Liabilities do not include (i) indebtedness 
for money borrowed or guarantees of any such indebtedness, (ii) refinancings 
of indebtedness of the kind referred to in clause (i) above, (iii) 
indebtedness in respect of any subscription agreement, stock or warrant "put" 
or "call" agreement, phantom stock agreement or similar obligation in respect 
of an equity or other interest in the Parent measured by an increase in the 
equity value of the Parent and (iv) current payables.  

               OPERATING PROFIT:  With respect to any Accounting Period (i) 
the net income of the Company derived from the ongoing business operations of 
such entity or entities for such period plus (ii) interest, federal and state 
income taxes [or any provision for such taxes], depreciation, amortization, 
financing costs, management fees and ninety (90%) percent of aircraft 
expenses.  Operating Profit shall be determined on the accrual method of 
accounting and in accordance with generally accepted accounting principles 
consistently applied, provided that (i) in no event shall tradeout or barter 
transactions or extraordinary items of revenue or expense (including revenue 
or expense from non-operating investments, revenue or expense from the sale 
or purchase of Operating Assets or entities or revenue or expense not derived 
from business operations) be reflected in net income and (ii) amounts paid or 
received in settlement of (or payment of judgments in respect of) litigation 
which did not arise in the ordinary course of the business operations of such 
entity or entities or any of their respective subsidiaries, shall not be 
reflected in net income (it being understood that subsidiaries of the Company 
do have litigation, such as the litigation in CTC, which shall be considered 
litigation in the "ordinary course" of business operations). If there has 
occurred a Sale of Operating Assets within the Accounting Period and, in such 
Sale, not all of the Operating Assets have been sold, provided that the net 
proceeds of such Sale have been received by the Company prior to the date on 
which Current Assets and Liabilities of the Company are calculated as herein 
provided, the net income relating to such Operating Assets shall be deleted 
from the calculation of Operating Profit.  If there has occurred a purchase 
of Operating Assets, the income from which is reflected in the Accounting 
Period, and such Operating Assets were not owned for the entire Accounting 
Period, the Operating Profit with respect to such Operating Assets shall be 
included, on a historical basis, as if (i) the Company (or its subsidiaries) 
had owned such Operating Assets for the entire Accounting Period. 

               PARENT:  Affinity Group Holding, Inc., a Delaware corporation, 
or such other 

                                        -7-

entity which holds in excess of eighty (80%) percent of the issued and 
outstanding equity securities of the Parent.

               PHANTOM STOCK INTEREST:  The cash equivalent of ____________ 
percent (____%) of Company Value.

               ROLLING FOUR FISCAL QUARTERS:  Four consecutive Fiscal 
Quarters.

               SALE:  The sale of all or substantially all of the Operating 
Assets of the Company and the subsidiaries of the Company, the sale of all of 
the equity interests in the Company, the sale in one transaction (or a series 
of related transactions) of all of the equity interests in the Parent, the 
sale of all of the equity interests in the subsidiaries of the Company 
(except, in any of the foregoing cases, to an entity controlled by, 
controlling or under common control with the Parent). 

            Section 4.2.  WITHHOLDING TAXES.  The Company may withhold from 
any payment to be made under this Agreement (and transmit to the proper 
taxing authority) such amount as it may be required to withhold under any 
federal, state or other law.


                                     101


            Section 4.3.  ADMINISTRATION.  The Company and its executive 
officers shall have full power to interpret, construe and administer this 
Agreement, including authority to determine any dispute or claim with respect 
thereto.  The determination of the Company in any matter, made in good faith, 
shall be binding and conclusive upon Executive and all other persons having 
any right or benefit hereunder.  Unless Executive shall give notice to the 
Company objecting to the Company's calculation of Current Assets, 
Liabilities, Operating Liabilities or Operating Profit for any period (or any 
other calculation to be determined for the purposes of this Agreement) within 
thirty days after notice of the determination thereof by the Company, such 
calculation shall conclusively be deemed to have been accepted by the parties 
hereto.  The cash value of the Awarded Phantom Stock Interest shall be set 
forth in a certificate of the chief financial officer of the Company, the 
determination of which shall be made within one hundred fifty (150) days of 
the Determination Date and shall be conclusive and binding upon the Executive 
provided that, if the Executive shall disagree with the amount of the Current 
Assets, Liabilities, Operating Liabilities or Operating Profit as determined 
by the chief financial officer of the Company (written notice of which shall 
be given by the Executive within thirty (30) days of the receipt of such 
determination by the chief financial officer), Current Assets, Liabilities, 
Operating Liabilities or Operating Profit shall be determined by the 
independent certified public accountants of the Company or, if the Company 
has not then engaged a firm of independent certified public accountants, any 
"big six" firm of public accountants selected by the Company (the 
"Independent Accountant").  The Independent Accountant shall determine the 
Current Assets, Liabilities, Operating Liabilities or Operating Profit of the 
Company within thirty (30) days after its appointment and shall be instructed 
to deliver to the Company and the Executive a written report of its 
determination of the amount of such Current Assets, Liabilities, Operating 
Liabilities or Operating Profit.

            The cost of the accounting services performed by the Independent 
Accountant shall be borne by the Company (but the cost thereof shall be 
considered a liability of the Company for purposes of determining 
Liabilities) unless the amount of the Current Assets, Liabilities, Operating 
Liabilities or Operating Profit as determined by the Independent 

                                        -8-

Accountant is the same as the amount determined by the Company's chief 
financial officer (or is an amount which results in a lower value for the 
Executive of the Awarded Phantom Stock Interest or the bonus payable under 
section 1.5), in which event the entire cost of the services of the 
Independent Accountant shall be borne by the Executive and shall be deducted 
by the Company from the Awarded Phantom Stock payment to be made pursuant to 
section 2.2 hereof or the bonus payable under section 1.5, as the case may be.

            Any of the obligations of the Company hereunder may be performed 
by an affiliate of the Company and such performance by an affiliate shall be 
deemed to satisfy any such obligation of the Company hereunder.               

            Section 4.4.  NOTICES.  All notices, requests and other 
communications from any of the parties hereto to the other shall be in 
writing and shall be considered to have been duly given or served when 
personally delivered to any individual party, an executive officer of any 
corporate party, or on the first day after the date of deposit with Federal 
Express for next day delivery, postage prepaid, or on the third day after 
deposit in the United States mail, certified or registered, return receipt 
requested, postage prepaid, or on the date of telecopy, fax or similar 
telephonic transmission during normal business hours, provided that the 
recipient has specifically acknowledged by telephone receipt of such 
telecopy, fax or telephonic transmission; addressed, in all cases, to the 
party at his or its address set forth below, or to such other address as such 
party may hereafter designate by written notice to the other party:

      (i)  If to the Company to:

           2575 Vista Del Mar Drive
           Ventura, CA  93001     
           Attn:  Stephen Adams 

                                     102


          (ii)  If to Executive to:



         

            Section 4.5.  BINDING EFFECT.  The provisions of this Agreement 
shall not give Executive any rights to continue to be employed or otherwise 
retained by the Company or any affiliate thereof.  Except as so provided, 
this Agreement shall be binding upon and inure to the benefit of the parties 
hereto, the respective successors and assigns of the Company and the 
beneficiaries, personal representatives and heirs of Executive.  

            Section 4.6.  CONTROLLING LAW.  This Agreement shall be 
construed, and the legal relations between the parties determined, in 
accordance with the laws of the state of incorporation of the Company.

            Section 4.7.  COUNTERPARTS.  This Agreement may be executed in 
one or more counterparts, each of which shall be deemed to be an original 
without the production of the others, but all of which together shall 
constitute one and the same instrument.

            Section 4.8.  ENTIRE AGREEMENT.  This Agreement contains the 
entire understanding of the parties with respect to the subject matter hereof 
and may not be varied, modified or amended except by a writing signed by the 
parties to be charged.  The making, execution and delivery of 

                                        -9-

this Agreement by the parties hereto have been induced by no representations, 
statements, warranties or agreements of the other except those herein 
expressed.

            Section 4.9.  HEADINGS.  The division of this Agreement into 
sections and paragraphs and the titles assigned thereto is only a matter of 
convenience for reference and shall not define or limit any of the terms or 
provisions thereof.

            IN WITNESS WHEREOF, the individual party has hereunto set his 
hand and the corporate party has caused these presents to be executed by a 
proper officer thereunto duly authorized all as of the day and year first 
above written.

                                AFFINITY GROUP, INC.

                                By:  
                                     ---------------------

                                Its: 
                                     ---------------------



                                 ---------------------------
                                           Executive

                                     103