EXHIBIT 10.37

Amendment to Employment Agreement dated August 1, 1993 between Stephen Adams and
the Company.

             [TYPED ON AFFINITY GROUP, INC. LETTERHEAD]


                           September 1, 1997





Stephen Adams
Affinity Group, Inc.
2575 Vista Del Mar Drive
Ventura, CA 93001

     RE:  EMPLOYMENT AGREEMENT DATED AS OF AUGUST 1, 1993 (THE "EMPLOYMENT
          AGREEMENT") BETWEEN AFFINITY GROUP, INC. (THE "COMPANY") AND STEPHEN 
          ADAMS

Dear Steve:

     The term of the Employment Agreement continues until September 1, 1997. 
The Company desires to continue your employment in accordance with the terms of
the Employment Agreement and you have acknowledged that you are willing to
continue such employment.  Therefore, the terms of the Employment Agreement
shall be extended for an additional one (1) year period beginning on the date
hereof and continuing until September 1, 1998.

     If the foregoing properly sets forth our understanding, I would appreciate
your so acknowledging by executing the counterpart of this letter in the space
provided below.

                              AFFINITY GROUP, INC.

                              By:        /s/
                                   ----------------------

                              Its: President


Accepted and agreed to as of the 1st day of September, 1997.


      /s/
- ----------------------
Stephen Adams


                                       91