EXHIBIT 10.3.1

                             LITHIA MOTORS, INC.

                         EMPLOYEE STOCK PURCHASE PLAN

            1.    PURPOSE.  The Lithia  Motors,  Inc.  Employee Stock Purchase
Plan (the "Plan") is intended to provide an incentive  for employees of Lithia
Motors, Inc. (the "Company") and its participating  Subsidiaries to acquire or
increase their  proprietary  interests in the Company  through the purchase of
shares of Common Stock of the  Company.  The Plan is intended to qualify as an
"Employee  Stock  Purchase  Plan" under  Sections  421 and 423 of the Internal
Revenue Code of 1986,  as amended (the  "Code").  The  provisions  of the Plan
will be  construed  in a  manner  consistent  with  the  requirements  of such
sections of the Code and the regulations issued thereunder.

            2.    DEFINITIONS.  As used in this Plan:

                  2.1.  "Account"  means the  account  recorded in the records
of the Company  established  on behalf of a Participant to which the amount of
the Participant's  payroll deductions authorized under Section 6 and purchases
of Common Stock under Section 8 shall be credited,  and any  distributions  of
shares of Common Stock under Section 9 and withdrawals  under Section 10 shall
be charged.

                  2.2.  "Benefits  Representative" means the employee benefits
department  of the  Company or any such other  person,  regardless  of whether
employed by an Employer,  who has been formally,  or by operation or practice,
designated  by the  Committee  to assist  the  Committee  with the  day-to-day
administration of the Plan.

                  2.3.  "Board" means the Board of Directors of the Company.

                  2.4.  "Code"  means the Internal  Revenue  Code of 1986,  or
any successor thereto,  as amended and in effect from time to time.  Reference
in the  Plan to any  Section  of the Code  shall  be  deemed  to  include  any
amendments   or  successor   provisions   to  any  Section  and  any  treasury
regulations thereunder.

                  2.5.  "Committee"  means the  Compensation  Committee of the
Board.  The Board  shall  have the power to fill  vacancies  on the  Committee
arising by resignation,  death,  removal or otherwise.  The Board, in its sole
discretion,  may split the  powers and  duties of the  Committee  among one or
more separate Committees,  or retain all powers and duties of the Committee in
a  single  Committee.  The  members  of  the  Committee  shall  serve  at  the
discretion of the Board.

                  2.6.  "Common  Stock"  or  "Stock"  means the Class A Common
Stock, without par value, of the Company.

                  2.7.  "Company"   means  Lithia   Motors,   Inc.  an  Oregon
corporation, and any successor thereto.

                  2.8.  "Disability"   means  any   complete   and   permanent
disability as defined in Section 22(e)(3) of the Code.



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                  2.9.  "Effective  Date" means the date on which this Plan is
approved  by  the  shareholders  of the  Company  which  date  shall  be,  the
inception date of the Plan.

                  2.10. "Employee"  means any person who, at such time,  is in
the Employment of and Employer.

                  2.11. "Employer"  means the  Company,  its  successors,  any
future  parent (as defined in Section  424(e) of the Code) and each current or
future  Subsidiary  which has been designated by the Board or the Committee as
a participating employer in the Plan.

                  2.12. "Employment"   means  Employment  as  an  employee  or
officer by the Company or a Subsidiary as designated in such entity's  payroll
records,  or by any  corporation  issuing or  assuming  rights or  obligations
under the Plan in any  transaction  described in Section 424(a) of the Code or
by a parent  corporation or a subsidiary  corporation of such corporation.  In
this regard,  neither the transfer of a  Participant  from  Employment  by the
Company to Employment by a Subsidiary  nor the transfer of a Participant  from
Employment  by a Subsidiary  to Employment by either the Company or any by any
other  Subsidiary  shall be deemed to be a  termination  of  Employment of the
Participant.  Moreover,  the  Employment of a Participant  shall not be deemed
to have been terminated  because of absence from active  Employment on account
of  temporary  illness  or during  authorized  vacation,  temporary  leaves of
absence  from  active  Employment  granted by Company  or any  Subsidiary  for
reasons  of  professional  advancement,   education,   health,  or  government
service,  or during military leave for any period if the  Participant  returns
to active  Employment  within 90 days after the termination of military leave,
or during any period  required to be treated as a leave of absence  which,  by
virtue of any valid law or  agreement,  does not  result in a  termination  of
Employment.  Any worker  treated as an  independent  contractor by the Company
or any Subsidiary  who is later  reclassified  as a common-law  employee shall
not be in  Employment  during any period in which such  worker was  treated by
the  Company  or a  Subsidiary  as  an  independent  contractor.  Any  "leased
employee",  as described in Section 414(n) of the Code, shall not be deemed an
Employee hereunder.

                  2.13. "Entry  Date"  means  the  first  day of  each  Fiscal
Quarter.

                  2.14. "Fiscal  Quarter"  means  a  three  consecutive  month
period  beginning on each January 1, April 1, July 1 and October 1, commencing
with the first such date  following the Effective  Date and  continuing  until
the Plan is terminated.

                  2.15. "Market Price" means,  subject to the next  paragraph,
the market  value of a share of Stock on any date,  which shall be  determined
as (i) the closing sales price on the immediately  preceding business day of a
share of Stock as reported on the New York Stock  Exchange or other  principal
securities  exchange  on which  shares of Stock are then listed or admitted to
trading or (ii) if not so  reported,  the average of the closing bid and asked
prices  for a share of  Stock on the  immediately  preceding  business  day as
quoted on the National  Association of Securities Dealers Automated  Quotation
System  ("NASDAQ"),  or (iii) if not  quoted on  NASDAQ,  the  average  of the
closing  bid and asked  prices for a share of Stock as quoted by the  National
Quotation  Bureau's  "Pink Sheets" or the National  Association  of Securities
Dealers' OTC  Bulletin  Board  System.  If the price of a share of Stock shall
not be so reported  pursuant to the previous  sentence,  the fair market value
of a share of Stock shall be  determined  by the  Committee in its  discretion
provided  that such method is  appropriate  for purposes of an employee  stock
purchase plan under Section 423 of the Code.

            Notwithstanding  the previous  paragraph of this  definition,  the
Market  Price of a share of Stock  solely  for  purposes  of  determining  the


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option  price on the first or last day of the  Fiscal  Quarter  in  accordance
with  Section 7.2 shall be based on the Market  Price on the first or last day
of the Fiscal Quarter,  as applicable,  and not on the  immediately  preceding
business day.

                  2.16. "Participant"   means  any   Employee  who  meets  the
eligibility  requirements  of  Section  3  and  who  has  elected  to  and  is
participating in the Plan.

                  2.17. "Plan" means the Lithia  Motors,  Inc.  Employee Stock
Purchase Plan, as set forth herein, and all amendments hereto.

                  2.18. "Stock" means the Common Stock (as defined above).

                  2.19. "Subsidiary"    means   any    domestic   or   foreign
corporation,  limited liability company, partnership or other form of business
entity (other than the Company) (i) which,  pursuant to Section  424(f) of the
Code, is included in an unbroken chain of entities  beginning with the Company
if, at the time of the  granting of the  option,  each of the  entities  other
than the last  entity in the  unbroken  chain owns at least a majority  of the
total  combined  voting power of all interests in one of the other entities in
such chain and (ii) which has been  designated  by the Board or the  Committee
as a entity whose Employees are eligible to participate in the Plan.

                  2.20. "Total Pay" means  regular  straight-time  earnings or
base  salary,  plus  payments for  overtime,  shift  differentials,  incentive
compensation,  bonuses,  and  other  special  payments,  fees,  allowances  or
extraordinary compensation.

            3.    ELIGIBILITY.

                  3.1.  Eligibility  Requirements.  Participation  in the Plan
is voluntary.  Each  Employee who has  completed at least six (6)  consecutive
months of continuous  Employment  with an Employer  (calculated  from his last
date  of  hire to the  termination  of his  Employment  for  any  reason),  is
regularly  scheduled  to work at least 20 hours per week and has  reached  the
age of majority in the jurisdiction of his legal  residency,  will be eligible
to participate  in the Plan on the first day of the payroll period  commencing
on or after the  earlier of (i) the  Effective  Date or (ii) the Entry Date on
which the Employee  satisfies  the  aforementioned  eligibility  requirements.
Each Employee  whose  Employment  terminates and who is rehired by an Employer
shall be treated as a new Employee for eligibility purposes under the Plan.

                  3.2.  Limitations  on   Eligibility.   Notwithstanding   any
provision of this Plan to the contrary,  no Employee will be granted an option
under the Plan:

                  3.2.1.      if,  immediately  after the grant,  the Employee
      would own stock,  and/or hold  outstanding  options to  purchase  stock,
      possessing  five percent (5%) or more of the total combined voting power
      or value of all classes of stock of the Company or of any Subsidiary; or

                  3.2.2.      which permits the Employee's  rights to purchase
      stock  under  this  Plan and all other  employee  stock  purchase  plans
      (within  the  meaning of Section 423 of the Code) of the Company and its
      Subsidiaries  to  accrue at a rate  which  exceeds  $25,000  of the fair
      market  value of the  stock  (determined  at the  time  such  option  is
      granted)  for each Fiscal year in which such  option is  outstanding  at
      any time, all as determined in accordance with Section  423(b)(8) of the
      Code.



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            For purposes of Section  3.2.1 above,  pursuant to Section  424(d)
of the Code,  (i) the Employee  with respect to whom such  limitation is being
determined  shall be  considered  as  owning  the  stock  owned,  directly  or
indirectly,  by or for his brothers and sisters  (whether by the whole or half
blood),  spouse,  ancestors,  and lineal  descendants;  and (ii) stock  owned,
directly or  indirectly,  by or for a  corporation,  partnership,  estate,  or
trust,  shall be  considered  as  being  owned  proportionately  by or for its
shareholders,  partners,  or  beneficiaries.  In  addition,  for  purposes  of
Section 3.2.2 above,  pursuant to Section 423(b)(8) of the Code, (i) the right
to  purchase  stock  under an option  accrues  when the option (or any portion
thereof) first becomes  exercisable  during the calendar year,  (ii) the right
to purchase  stock under an option  accrues at the rate provided in the option
but in no case may such  rate  exceed  $25,000  of fair  market  value of such
stock  (determined  at the time such option is granted)  for any one  calendar
year,  and (iii) a right to purchase  stock which has accrued under one option
granted pursuant to the Plan may not be carried over to any other option.

            4.    SHARES  SUBJECT TO THE PLAN.  The total  number of shares of
Common  Stock that upon the  exercise of options  granted  under the Plan will
not exceed 250,000  shares  (subject to adjustment as provided in Section 16),
and such shares may be originally issued shares,  treasury shares,  reacquired
shares,  shares bought in the market, or any combination of the foregoing.  If
any  option  which has been  granted  expires  or  terminates  for any  reason
without  having been  exercised  in full,  the  unpurchased  shares will again
become  available  for purposes of the Plan.  Any shares which are not subject
to  outstanding  options  upon the  termination  of the Plan shall cease to be
subject to the Plan.

            5.    PARTICIPATION.

                  5.1.  Payroll  Deduction  Authorization.  An Employee  shall
be eligible to  participate  in the Plan as of the first Entry Date  following
such Employee's  satisfaction  of the  eligibility  requirements of Section 3,
or, if later,  the first Entry Date following the date on which the Employee's
Employer  adopted the Plan.  At least 10 days (or such other  period as may be
prescribed by the Committee or a Benefits  Representative)  prior to the first
Entry Date as of which an Employee is  eligible  to  participate  in the Plan,
the Employee shall execute and deliver to the Benefits Representative,  on the
form  prescribed for such purpose,  an  authorization  for payroll  deductions
which specifies his chosen rate of payroll  deduction  contributions  pursuant
to Section 6, and such other  information as is required to be provided by the
Employee on such  enrollment  form.  The enrollment  form shall  authorize the
Employer to reduce the  Employee's  Base Pay by the amount of such  authorized
contributions.  To  the  extent  provided  by  the  Committee  or  a  Benefits
Representative,  each  Participant  shall  also  be  required  to open a stock
brokerage  account with a brokerage  firm which has been engaged to administer
the  purchase,  holding and sale of Common Stock for  Accounts  under the Plan
and, as a condition  of  participation  hereunder,  the  Participant  shall be
required  to  execute  any form  required  by the  brokerage  firm to open and
maintain such brokerage account.

                  5.2.  Continuing    Effect    of    Payroll    Deduction    
Authorization.  Payroll  deductions  for a Participant  will commence with the
first payroll  period  beginning  after the  Participant's  authorization  for
payroll  deductions  becomes  effective,  and will end with the payroll period
that ends when  terminated by the  Participant in accordance  with Section 6.3
or due to his  termination  of  Employment  in  accordance  with  Section  11.
Payroll  deductions  will also cease when the  Participant  is suspended  from
participation  due to a withdrawal of payroll  deductions  in accordance  with
Section  10.  When  applicable  with  respect to  Employees  who are paid on a
hourly wage basis,  the authorized  payroll  deductions shall be withheld from
wages  when  actually  paid  following  the  period in which the  compensatory
services  were  rendered.  Only  payroll  deductions  that are credited to the


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Participant's  Account  during the  Fiscal  Quarter  will be used to  purchase
Common Stock pursuant to Section 8 regardless of when the work was performed.

                  5.3.  Employment and  Shareholders  Rights.  Nothing in this
Plan will confer on a  Participant  the right to continue in the employ of the
Employer or will limit or restrict the right of the Employer to terminate  the
Employment of a Participant  at any time with or without  cause. A Participant
will have no interest in any Common  Stock to be  purchased  under the Plan or
any rights as a  shareholder  with  respect to such Stock  until the Stock has
been purchased and credited to the Participant's Account.

            6.    PAYROLL DEDUCTIONS.

                  6.1.  Participant  Contributions by Payroll  Deductions.  At
the time a Participant  files his payroll  deduction  authorization  form, the
Participant  will elect to have  deductions made from the  Participant's  Base
Pay  for  each  payroll  period  such  authorization  is in  effect  in  whole
percentages  at the  rate  of  not  less  than  1% nor  more  than  10% of the
Participant's Base Pay.

                  6.2.  No  Other  Participant  Contributions  Permitted.  All
payroll   deductions   made  for  a  Participant   will  be  credited  to  the
Participant's  Account  under  the  Plan.  A  Participant  may  not  make  any
separate cash payment into such Account.

                  6.3.  Changes  in  Participant  Contributions.   Subject  to
Sections 10 and 21, a Participant may increase,  decrease,  suspend, or resume
payroll  deductions  under the Plan by giving  written  notice to a designated
Benefits  Representative  at such  time and in such form as the  Committee  or
Benefits  Representative  may  prescribe  from  time to time.  Such  increase,
decrease,  suspension or  resumption  will be effective as of the first day of
the payroll period as soon as  administratively  practicable  after receipt of
the  Participant's  written notice,  but not earlier than the first day of the
payroll period of the Fiscal Quarter next following  receipt and acceptance of
such  form.   Notwithstanding   the  previous  sentence,   a  Participant  may
completely  discontinue  contributions  at any time  during a Fiscal  Quarter,
effective   as  of  the   first  day  of  the   payroll   period  as  soon  as
administratively  practicable  following  receipt of a written  discontinuance
notice  from the  Participant  on a form  provided  by a  designated  Benefits
Representative.  Following a discontinuance  of  contributions,  a Participant
cannot  authorize any payroll  contributions  to his Account for the remainder
of the Fiscal Quarter in which the discontinuance was effective.

            7.    GRANTING OF OPTION TO PURCHASE STOCK.

                  7.1.  Quarterly  Grant of Options.  For each Fiscal Quarter,
a  Participant  will be deemed to have been granted an option to purchase,  on
the first day of the Fiscal  Quarter,  as many whole and fractional  shares as
may be  purchased  with the  payroll  deductions  (and any cash  dividends  as
provided  in Section  8)  credited  to the  Participant's  Account  during the
Fiscal Quarter.

                  7.2.  Option  Price.  The option  price of the Common  Stock
purchased with the amount  credited to the  Participant's  Account during each
Fiscal Quarter will be the lower of:

                  7.2.1.      85% of the  Market  Price of a share of Stock on
      the first day of the Fiscal Quarter; or

                  7.2.2.      85% of the  Market  Price of a share of Stock on
      the last day of the Fiscal Quarter.



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      Only the Market Price as of the first day of the Fiscal  Quarter and the
last  day  of  the  Fiscal   Quarter  shall  be  considered  for  purposes  of
determining the option purchase price;  interim fluctuations during the Fiscal
Quarter shall not be considered.

            8.    EXERCISE OF OPTION.

                  8.1.  Automatic  Exercise of Options.  Unless a  Participant
has elected to withdraw payroll  deductions in accordance with Section 10, the
Participant's  option for the  purchase of Common Stock will be deemed to have
been exercised  automatically as of the last day of the Fiscal Quarter for the
purchase of the number of whole and  fractional  shares of Common  Stock which
the accumulated  payroll deductions (and cash dividends on the Common Stock as
provided  in  Section  8.2) in the  Participant's  Account  at that  time will
purchase  at the  applicable  option  price.  Fractional  shares may be issued
under the Plan.  As of the last day of each  Fiscal  Quarter,  the  balance of
each  Participant's  Account  shall be applied to purchase the number of whole
and  fractional  shares of Stock as determined by dividing the balance of such
Participant's  Account as of such date by the option price determined pursuant
to Section 7.2. The Participant's  Account shall be debited  accordingly.  The
Committee  or its  delegate  shall  make all  determinations  with  respect to
applicable currency exchange rates when applicable.

                  8.2.  Dividends  Generally.  Cash  dividends  paid on shares
of Common Stock which have not been delivered to the  Participant  pending the
Participant's  request for delivery  pursuant to Section 9.3, will be combined
with the  Participant's  payroll  deductions  and  applied to the  purchase of
Common Stock at the end of the Fiscal  Quarter in which the cash dividends are
received,  subject to the Participant's withdrawal rights set forth in Section
10.  Dividends paid in the form of shares of Common Stock or other  securities
with  respect to shares  that have been  purchased  under the Plan,  but which
have not been  delivered  to the  Participant,  will be credited to the shares
that are credited to the Participant's Account.

                  8.3.  Pro-rata   Allocation  of  Available  Shares.  If  the
total  number of  shares  to be  purchased  under  option by all  Participants
exceeds  the  number  of  shares   authorized  under  Section  4,  a  pro-rata
allocation  of the  available  shares  will be  made  among  all  Participants
authorizing  such payroll  deductions  based on the amount of their respective
payroll deductions through the last day of the Fiscal Quarter.

            9.    OWNERSHIP AND DELIVERY OF SHARES.

                  9.1.  Beneficial  Ownership.   A  Participant  will  be  the
beneficial  owner of the shares of Common  Stock  purchased  under the Plan on
exercise  of his option and will have all rights of  beneficial  ownership  in
such shares.  Any dividends  paid with respect to such shares will be credited
to the  Participant's  Account  and applied as provided in Section 8 until the
shares are delivered to the Participant.

                  9.2.  Registration  of  Stock.  Stock to be  delivered  to a
Participant  under the Plan will be registered on the books and records of the
Company in the name of the  Participant,  or if the  Participant so directs by
written notice to the designated  Benefits  Representative  or brokerage firm,
if any,  prior  to the  purchase  of  Stock  hereunder,  in the  names  of the
Participant   and  one  such  other  person  as  may  be   designated  by  the


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Participant,  as joint  tenants with rights of  survivorship  or as tenants by
the  entireties,   to  the  extent  permitted  by  applicable  law.  Any  such
designation  shall not apply to shares  purchased after a Participant's  death
by the  Participant's  beneficiary or estate,  as the case may be, pursuant to
Section  11.2.  If a brokerage  firm is engaged by the  Company to  administer
Accounts  under the Plan,  such firm shall  provide such account  registration
forms as are necessary for each  Participant  to open and maintain a brokerage
account with such firm.

                  9.3.  Delivery  of Stock  Certificates.  The  Company,  or a
brokerage firm or other entity selected by the Company,  shall deliver to each
Participant a certificate  for the number of shares of Common Stock  purchased
by the  Participant  hereunder as soon as practicable  after the close of each
Fiscal Quarter.  Alternatively,  in the discretion of the Committee, the stock
certificate  may  be  delivered  to  a  designated  stock  brokerage   account
maintained  for the  Participant  and  held  in  "street  name"  in  order  to
facilitate the subsequent sale of the purchased shares.

                  9.4.  Regulatory  Approval.  In the  event  the  Company  is
required to obtain from any  commission  or agency the  authority to issue any
stock   certificate   hereunder,   the  Company  shall  seek  to  obtain  such
authority.  The  inability  of the Company to obtain from any such  commission
or agency the authority  which counsel for the Company deems necessary for the
lawful  issuance  of any such  certificate  shall  relieve  the  Company  from
liability to any  Participant,  except to return to the Participant the amount
of his Account  balance  used to exercise  the option to purchase the affected
shares.

            10.   WITHDRAWAL  OF  PAYROLL  DEDUCTIONS.  At any  time  during a
Fiscal  Quarter,  but  in no  event  later  than  15  days  (or  such  shorter
prescribed  by the Committee or a Benefits  Representative)  prior to the last
day of the Fiscal Quarter,  a Participant may elect to abandon his election to
purchase  Common  Stock under the Plan.  By written  notice to the  designated
Benefits  Representative on a form provided for such purpose,  the Participant
may thus elect to  withdraw  all of the  accumulated  balance  in his  Account
being held for the  purchase of Common Stock in  accordance  with Section 8.2.
Partial  withdrawals  will not be permitted.  All such amounts will be paid to
the  Participant as soon as  administratively  practical  after receipt of his
notice  of  withdrawal.  After  receipt  and  acceptance  of  such  withdrawal
notice,  no further  payroll  deductions  will be made from the  Participant's
Base Pay beginning as of the next payroll  period during the Fiscal Quarter in
which the withdrawal  notice is received.  The Committee,  in its  discretion,
may determine that amounts  otherwise  withdrawable  hereunder by Participants
shall  be  offset  by  an  amount  that  the  Committee,  in  its  discretion,
determines  to be  reasonable  to help  defray  the  administrative  costs  of
effecting the withdrawal,  including,  without limitation, fees imposed by any
brokerage  firm  which  administers  such  Participant's   Account.   After  a
withdrawal,  an otherwise eligible Participant may resume participation in the
Plan as of the first day of the Fiscal  Quarter next following his delivery of
a payroll  deduction  authorization  pursuant to the procedures  prescribed in
Section 5.1.

            11.   TERMINATION OF EMPLOYMENT.

                  11.1. General  Rule.  Upon  termination  of a  Participant's
Employment  for any reason,  his  participation  in the Plan will  immediately
terminate.

                  11.2. Termination  Due to  Retirement,  Death or Disability.
If the  Participant's  termination of Employment is due to (i) retirement from
Employment  on or  after  his  attainment  of age  65,  (ii)  death  or  (iii)
Disability,  the Participant (or the Participant's personal  representative or
legal guardian in the event of Disability,  or the  Participant's  beneficiary
(as  defined in Section  12) or the  administrator  of his will or executor of
his estate in the event of death), will have the right to elect, either to:



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                  11.2.1.  Withdraw all of the cash and shares of Common Stock
      credited to the Participant's Account as of his termination date; or

                  11.2.2.  Exercise the Participant's  option for the purchase
      of  Common  Stock  on the  last  day of the  Fiscal  Quarter  (in  which
      termination  of  Employment  occurs)  for the  purchase of the number of
      shares  of  Common  Stock  which  the  cash  balance   credited  to  the
      Participant's  Account as of the date of the  Participant's  termination
      of Employment will purchase at the applicable option price.

            The Participant (or, if applicable,  such other person  designated
in the first  paragraph  of this  Section  11.2)  must make such  election  by
giving written notice to the Benefits  Representative at such time and in such
manner  as  prescribed  from  time  to  time  by  the  Committee  or  Benefits
Representative.  In the  event  that no such  written  notice of  election  is
received by the Benefits  Representative  within 30 days of the  Participant's
termination of Employment  date,  the  Participant  (or such other  designated
person) will  automatically  be deemed to have elected to withdraw the balance
in the  Participant's  Account as of his  termination  date.  Thereafter,  any
accumulated  cash and shares of Common  Stock  credited  to the  Participant's
Account as of his  termination  of Employment  date will be delivered to or on
behalf of the Participant as soon as administratively practicable.

                  11.3. Termination  Other  Than  for  Retirement,  Death  or 
Disability.  Upon  termination  of a  Participant's  Employment for any reason
other than  retirement,  death,  or Disability  pursuant to Section 11.2,  the
participation  of the  Participant  in the Plan  will  immediately  terminate.
Thereafter,  any  accumulated  cash and shares of Common Stock credited to the
Participant's  Account  as of his  termination  of  Employment  date  will  be
delivered to the Participant as soon as administratively practicable.

                  11.4. Rehired  Employees.   Any  Employee  whose  Employment
terminates and who is subsequently  rehired by an Employer shall be treated as
a new Employee for purposes of eligibility to participate in the Plan.

            12.   ADMINISTRATION OF THE PLAN.

                  12.1. No  Participation  in Plan by  Committee  Members.  No
options may be granted  under the Plan to any member of the  Committee  during
the term of his membership on the Committee.

                  12.2. Authority   of   the   Committee.   Subject   to   the
provisions of the Plan, the Committee shall have the plenary  authority to (i)
interpret  the Plan and all  options  granted  under the Plan,  (ii) make such
rules as it deems necessary for the proper  administration  of the Plan, (iii)
make all other  determinations  necessary or advisable for the  administration
of the Plan,  and (iv)  correct any defect or supply any omission or reconcile
any  inconsistency  in the Plan or in any option granted under the Plan in the
manner  and to the  extent  that the  Committee  deems  advisable.  Any action
taken or  determination  made by the Committee  pursuant to this and the other
provisions  of the  Plan  shall  be  conclusive  on all  parties.  The  act or
determination  of a majority of the Committee shall be deemed to be the act or
determination  of the  Committee.  By  express  written  direction,  or by the
day-to-day  operation of Plan  administration,  the Committee may delegate the
authority and responsibility for the day-to-day  administrative or ministerial
tasks of the Plan to a Benefits Representative,  including a brokerage firm or
other third party engaged for such purpose.

                  12.3. Meetings.  The  Committee  shall  designate a chairman
from  among its  members  to  preside at its  meetings,  and may  designate  a
secretary,  without  regard  to  whether  that  person  is  a  member  of  the
Committee,  who shall keep the minutes of the  proceedings.  Meetings shall be


                                       8



held at such times and places as shall be  determined  by the  Committee,  and
the  Committee  may  hold  telephonic  meetings.  The  Committee  may take any
action  otherwise  proper under the Plan by the affirmative vote of a majority
of its members,  taken at a meeting,  or by the affirmative vote of all of its
members taken  without a meeting.  The Committee may authorize any one or more
of their  members  or any  officer  of the  Company  to  execute  and  deliver
documents on behalf of the Committee.

                  12.4. Decisions  Binding.  All  determinations and decisions
made  by the  Committee  shall  be  made  in its  discretion  pursuant  to the
provisions  of the Plan,  and shall be final,  conclusive  and  binding on all
persons   including   the  Company,   Participants,   and  their  estates  and
beneficiaries.

                  12.5. Expenses  of  Committee.   The  Committee  may  employ
legal counsel,  including,  without limitation,  independent legal counsel and
counsel  regularly  employed  by the  Company,  consultants  and agents as the
Committee  may  deem  appropriate  for the  administration  of the  Plan.  The
Committee  may rely upon any  opinion or  computation  received  from any such
counsel,  consultant  or agent.  All  expenses  incurred by the  Committee  in
interpreting  and  administering  the  Plan,  including,  without  limitation,
meeting expenses and professional fees, shall be paid by the Company.

                  12.6. Indemnification.  Each  person  who is or was a member
of the  Committee  shall be  indemnified  by the Company  against and from any
damage,  loss,  liability,  cost  and  expense  that  may be  imposed  upon or
reasonably  incurred by him in  connection  with or resulting  from any claim,
action,  suit,  or proceeding to which he may be a party or in which he may be
involved  by  reason of any  action  taken or  failure  to act under the Plan,
except for any such act or omission  constituting  willful misconduct or gross
negligence.  Such person shall be  indemnified  by the Company for all amounts
paid by him in settlement  thereof,  with the Company's  approval,  or paid by
him in  satisfaction  of any judgment in any such action,  suit, or proceeding
against  him,  provided he shall give the Company an  opportunity,  at its own
expense,  to handle  and defend the same  before he  undertakes  to handle and
defend it on his own behalf.  The  foregoing  right of  indemnification  shall
not be exclusive of any other rights of  indemnification to which such persons
may be entitled under the Company's  Articles of Incorporation or Bylaws, as a
matter  of law,  or  otherwise,  or any  power  that the  Company  may have to
indemnify them or hold them harmless.

            13.   DESIGNATION  OF  BENEFICIARY.  At such time, in such manner,
and using such form as shall be prescribed  from time to time by the Committee
or a Benefits Representative,  a Participant may file a written designation of
a  beneficiary  who is to receive any Common Stock and/or cash credited to the
Participant's   Account  at  the  Participant's  death.  Such  designation  of
beneficiary  may be changed by the  Participant  at any time by giving written
notice  to the  Benefits  Representative  at such  time  and in  such  form as
prescribed.  Upon the death of a  Participant,  and  receipt  by the  Benefits
Representative  of  proof  of the  identity  at the  Participant's  death of a
beneficiary  validly  designated  under the Plan, the Benefits  Representative
will take  appropriate  action to ensure  delivery of such Common Stock and/or
cash to such  beneficiary.  In the event of the death of a Participant and the
absence of a beneficiary  validly  designated  under the Plan who is living at
the time of such Participant's  death, the Benefits  Representative  will take
appropriate  action to ensure delivery of such Common Stock and/or cash to the
executor  or  administrator  of the estate of the  Participant,  or if no such
executor  or  administrator  has  been  appointed  (to  the  knowledge  of the
Benefits  Representative),  the  Committee,  in  its  discretion,  may  direct
delivery of such Common  Stock and/or cash to the spouse or to any one or more
dependents  of  the   Participant  as  the  Committee  may  designate  in  its
discretion.  No  beneficiary  will,  prior to the  death  of the  Participant,
acquire  any   interest  in  any  Common   Stock  or  cash   credited  to  the
Participant's Account.



                                       9



            14.   TRANSFERABILITY.  No  amounts  credited  to a  Participant's
Account,  whether  cash or Common  Stock,  nor any rights  with  regard to the
exercise  of an option  or to  receive  Common  Stock  under the Plan,  may be
assigned,  transferred,  pledged,  or otherwise  disposed of in any way by the
Participant  other than by will or the laws of descent and  distribution.  Any
such attempted  assignment,  transfer,  pledge,  or other  disposition will be
void and  without  effect.  Each  option  shall  be  exercisable,  during  the
Participant's  lifetime,  only by the Employee to whom the option was granted.
The Company shall not recognize,  and shall be under no duty to recognize, any
assignment  or  purported  assignment  by an  Employee of his option or of any
rights under his option.

            15.   NO RIGHTS AS A SHAREHOLDER  UNTIL CERTIFICATE  ISSUED.  With
respect  to shares of Stock  subject to an option,  an  optionee  shall not be
deemed to be a shareholder,  and the optionee shall not have any of the rights
or  privileges  of a  shareholder.  An  optionee  shall  have the  rights  and
privileges of a shareholder  when, but not until, a certificate for shares has
been issued to the optionee following exercise of his option.

            16.   CHANGES  IN  THE  COMPANY'S  CAPITAL  STRUCTURE.  The  Board
shall make or provide for such  adjustments  in the  maximum  number of shares
specified  in Section 4 and the number and option  price of shares  subject to
options   outstanding   under  the  Plan  as  the  Board  shall  determine  is
appropriate to prevent  dilution or enlargement of the rights of  Participants
that  otherwise  would  result from any stock  dividend,  stock  split,  stock
exchange,  combination of shares,  or other change in the capital structure of
the  Company,  merger,  consolidation,  spin-off  of  assets,  reorganization,
partial or  complete  liquidation,  issuance of rights or warrants to purchase
securities,  any other corporate transaction or event having an effect similar
to any of the foregoing.

            In the  event of a  merger  of one or more  corporations  into the
Company,  or a consolidation of the Company and one or more other corporations
in which the Company is the surviving  corporation,  each  Participant,  at no
additional  cost,  shall be entitled,  upon his payment for all or part of the
Common Stock  purchasable  by him under the Plan,  to receive  (subject to any
required  action by  shareholders)  in lieu of the  number of shares of Common
Stock  which he was  entitled to  purchase,  the number and class of shares of
stock or other  securities  to which  such  holder  would  have been  entitled
pursuant  to the  terms  of the  agreement  of  merger  or  consolidation  if,
immediately  prior to such merger or  consolidation,  such holder had been the
holder of record of the number of shares of Common  Stock  equal to the number
of shares purchasable by the Participant hereunder.

            If  the  Company  is  not  the   surviving   corporation   in  any
reorganization,  merger or consolidation  (or survives only as a subsidiary of
an entity other than a previously  wholly-owned subsidiary of the Company), or
if the Company is to be dissolved or liquidated or sell  substantially  all of
its assets or stock to another  corporation  or other entity,  then,  unless a
surviving  corporation  assumes or substitutes new options (within the meaning
of Section 424(a) of the Code) for all options then outstanding,  (i) the date
of exercise for all options then  outstanding  shall be  accelerated  to dates
fixed by the Committee  prior to the effective date of such  corporate  event,
(ii) a  Participant  may, at his  election by written  notice to the  Company,
either (x) withdraw  from the Plan pursuant to Section 10 and receive a refund
from the Company in the amount of the  accumulated  cash and Stock  balance in
the Participant's  Account,  (y) exercise a portion of his outstanding options
as of such exercise date to purchase  shares of Stock, at the option price, to
the extent of the balance in the  Participant's  Account,  or (z)  exercise in
full his  outstanding  options as of such exercise date to purchase  shares of
Stock, at the option price,  which exercise shall require such  Participant to
pay the  related  option  price,  and  (iii)  after  such  effective  date any
unexercised  option  shall  expire.  The date the  Committee  selects  for the
exercise date under the preceding  sentence shall be deemed to be the exercise


                                       10



date for  purposes of computing  the option  price per share of Stock.  If the
Participant elects to exercise all or any portion of the options,  the Company
shall  deliver to such  Participant  a stock  certificate  issued  pursuant to
Section  9.4 for the  number of shares of Stock  with  respect  to which  such
options  were  exercised  and for which such  Participant  has paid the option
price. If the  Participant  fails to provide the notice set forth above within
three  days after the  exercise  date  selected  by the  Committee  under this
Section 16, the Participant  shall be conclusively  presumed to have requested
to withdraw from the Plan and receive  payment of the  accumulated  balance of
his  Account.  The  Committee  shall take such steps in  connection  with such
transactions  as the Committee  shall deem  necessary or appropriate to assure
that the provisions of this Section 16 are  effectuated for the benefit of the
Participants.

            Except as expressly  provided in this Section 16, the issue by the
Company  of shares  of stock of any  class,  or  securities  convertible  into
shares of stock of any class,  for cash or property,  or for labor or services
either  upon  direct  sale or upon the  exercise  of  rights  or  warrants  to
subscribe  therefor,  or upon  conversion  of  shares  or  obligations  of the
Company  convertible into such shares or other  securities,  shall not affect,
and no adjustment by reason  thereof shall be made with respect to, the number
or price of shares of Stock then available for purchase under the Plan.

            17.   PLAN  EXPENSES;   USE  OF  FUNDS;   NO  INTEREST  PAID.  The
expenses  of the  Plan  shall  be  paid by the  Company  except  as  otherwise
provided  herein or under the terms and  conditions of any  agreement  entered
into between the  Participant  and any  brokerage  firm engaged to  administer
Accounts.  All funds  received or held by the Company  under the Plan shall be
included  in the  general  funds  of the  Company  free of any  trust or other
restriction,  and may be used for any corporate purpose.  No interest shall be
paid to any Participant or credited to his Account under the Plan.

            18.   TERM OF THE PLAN.  The Plan shall become  effective upon the
approval  of the Plan by the  holders  of the  majority  of the  Common  Stock
present  and  represented  at a special  or annual  meeting  of the  Company's
shareholders  held on or before 12 months from December 18, 1997.  Except with
respect  to options  then  outstanding,  if not  terminated  sooner  under the
provisions  of Section 19, no further  options shall be granted under the Plan
at the earlier of (i)  December  31,  2007,  or (ii) the point in time when no
shares of Stock reserved for issuance under Section 4 are available.

            19.   AMENDMENT OR  TERMINATION  OF THE PLAN. The Board shall have
the plenary authority to terminate or amend the Plan; provided,  however, that
the Board shall not,  without the approval of the shareholders of the Company,
(i) increase  the maximum  number of shares which may be issued under the Plan
pursuant to Section 4, (ii) materially  amend the requirements as to the class
of employees  eligible to purchase  Stock under the Plan,  or (iii) permit the
members of the  Committee to purchase  Stock under the Plan.  No  termination,
modification,  or amendment of the Plan shall adversely affect the rights of a
Participant  with  respect to an option  previously  granted to him under such
option without his written consent.

            In addition,  to the extent that the Committee determines that, in
the opinion of counsel, (i) the listing for qualification  requirements of any
national  securities  exchange  or  quotation  system on which  the  Company's
Common  Stock  is then  listed  or  quoted,  or  (ii)  the  Code  or  Treasury
regulations  issued  thereunder,  require  shareholder  approval  in  order to
maintain  compliance  with such listing or  qualification  requirements  or to


                                       11



maintain any favorable tax advantages or  qualifications,  then the Plan shall
not be amended  by the Board in such  respect  without  first  obtaining  such
required approval of the Company's shareholders.

            20.   SECURITIES  LAWS  RESTRICTIONS  ON EXERCISE.  The  Committee
may, in its  discretion,  require as  conditions to the exercise of any option
that the shares of Common Stock  reserved  for  issuance  upon the exercise of
the option  shall have been duly  listed,  upon  official  notice of issuance,
upon a stock exchange,  and that either (i) a Registration Statement under the
Securities  Act of 1933,  as amended,  with  respect to said  shares  shall be
effective;  or (ii) the  Participant  shall  have  represented  at the time of
purchase,  in form and substance  satisfactory to the Company,  that it is his
intention  to  purchase  the  Stock  for  investment  and  not for  resale  or
distribution.

            21.   SECTION   16   COMPLIANCE.   The  Plan,   and   transactions
hereunder by persons  subject to Section 16 of the Securities  Exchange Act of
1934,  as amended  (the  "Exchange  Act"),  are  intended  to comply  with all
applicable  conditions  of Rule  16b-3 or any  successor  exemption  provision
promulgated  under the Exchange  Act. To the extent that any  provision of the
Plan or any action by the Committee or the Board fails,  or is deemed to fail,
to so comply,  such provision or action shall be null and void but only to the
extent  permitted  by  law  and  deemed  advisable  by  the  Committee  in its
discretion.

            22.   WITHHOLDING  TAXES FOR DISQUALIFYING  DISPOSITION.  Whenever
shares of Stock that were  received  upon the  exercise  of an option  granted
under the Plan are  disposed  of within  two years  after the date of grant of
such option or one year from the date of  exercise of such option  (within the
meaning of Section  423(a)(1)),  the  Company  shall have the right to require
the  participant  to remit to the  Company  in cash an  amount  sufficient  to
satisfy federal, state and local withholding and payroll tax requirements,  if
any,  attributable to such  disposition  prior to authorizing such disposition
or permitting  the delivery of any  certificate or  certificates  with respect
thereto.

            23.   NO  RESTRICTION  ON  CORPORATE  ACTION.  Subject  to Section
19,  nothing  contained in the Plan shall be construed to prevent the Board or
any Employer from taking any corporate  action which is deemed by the Employer
to be appropriate  or in its best  interest,  whether or not such action would
have an adverse  effect on the Plan or any option  granted  under the Plan. No
Employee,  beneficiary  or other  person  shall  have any  claim  against  any
Employer as a result of any such action.

            24.   USE OF FUNDS.  The  Employers  shall  promptly  transfer all
amounts  withheld  under  Section 6 to the  Company or to any  brokerage  firm
engaged to  administer  Accounts,  as  directed  by the  Company.  All payroll
deductions  received or held by the Company  under the Plan may be used by the
Company for any  corporate  purpose,  and the Company will not be obligated to
segregate such payroll deductions.

            25.   MISCELLANEOUS.

                  25.1. Options  Carry  Same  Rights  and  Privileges.  To the
extent  required to comply with the  requirements  of Section 423 of the Code,
all Employees  granted  options under the Plan to purchase  Common Stock shall
have the same rights and privileges hereunder.



                                       12



                  25.2. Headings.  Any  headings or  subheadings  in this Plan
are inserted for  convenience  of reference  only and are to be ignored in the
construction or interpretation of any provisions hereof.

                  25.3. Gender  and  Tense.  Any  words  herein  used  in  the
masculine  shall be read  and  construed  in the  feminine  when  appropriate.
Words in the  singular  shall be read and  construed  as though in the plural,
and vice-versa, when appropriate.

                  25.4. Governing   Law.  This  Plan  shall  be  governed  and
construed  in  accordance  with the laws of the State of Oregon to the  extent
not preempted by federal law.

                  25.5. Regulatory  Approvals  and  Compliance.  The Company's
obligation  to sell and  deliver  Common  Stock under the Plan is at all times
subject to all approvals of and  compliance  with the (i)  regulations  of any
applicable  stock  exchanges  (including  NASDAQ)  and (ii)  any  governmental
authorities required in connection with the authorization,  issuance,  sale or
delivery of such Stock, as well as federal, state and foreign securities laws.

                  25.6. Severability.  In the  event  that  any  provision  of
this Plan shall be held illegal,  invalid,  or  unenforceable  for any reason,
such provision  shall be fully  severable,  but shall not affect the remaining
provisions  of the Plan,  and the Plan shall be  construed  and enforced as if
the illegal, invalid, or unenforceable provision had not been included herein.

                  25.7. Refund of  Contributions  on  Noncompliance  with Tax 
Law. In the event the Company  should  receive  notice that this Plan fails to
qualify as an "employee  stock  purchase  plan" under Section 423 of the Code,
all then existing  Account  balances will be paid to the  Participants and the
Plan shall immediately terminate.

                  25.8. No  Guarantee  of  Tax   Consequences.   The  Company,
Board,  and the Committee do not make any commitment or guarantee that any tax
treatment will apply or be available to any person  participating  or eligible
to participate in the Plan, including,  without limitation, any tax imposed by
the United States or any state thereof,  any estate tax, or any tax imposed by
a foreign government.

                  25.9. Company  as Agent for the  Employers.  Each  Employer,
by  adopting  the Plan,  appoints  the  Company and the Board as its agents to
exercise  on its behalf all of the powers  and  authorities  hereby  conferred
upon the  Company and the Board by the terms of the Plan,  including,  but not
by way of limitation, the power to amend and terminate the Plan.

            IN  WITNESS  WHEREOF,  this  Plan  is  hereby  executed  by a duly
authorized officer of the  Company.

            As approved by the Board of  Directors  of Lithia  Motors,  Inc on
December 18, 1997.

                                                /s/ Sidney B. DeBoer
                                                Sidney B. DeBoer, Secretary

      As  approved  by  the  Shareholders  of  Lithia  Motors,  Inc  on May __,
1998.

                                                Sidney B. DeBoer, Secretary


                                       13