EX-10
                Exhibit 10.5.4 Agmt Btwn Amer Honda & Lithia

                                   EXHIBIT 10.5.4

                                 AGREEMENT BETWEEN

                         AMERICAN HONDA MOTOR COMPANY, INC.

                                        AND

                          LITHIA MOTORS, INC. ET AL.

      This  Agreement,  effective  as of December  17,  1996,  is entered into
between Lithia Motors,  Inc., an Oregon corporation,  with its principal place
of business at 360 East  Jackson,  Medford,  Oregon 97501  ("Lithia  Motors"),
Lithia HPI, Inc., an Oregon corporation,  with its principal place of business
at 700 North  Central,  Medford,  Oregon  97501  ("BPI"),  Lithia HS,  Inc., a
California  corporation,  intending  to  establish  a place of business at 333
North Main Street,  Salinas,  California 93901 ("HS"), Lithia Holding, LLC, an
Oregon limited liability company,  with its principal place of business at 360
East  Jackson,  Medford,  Oregon  97501  ("Holding"),  Sidney  B.  DeBoer,  an
individual residing at 234 Vista, Ashland, Oregon 97520 ("DeBoer"),  M.L. Dick
Heimann,  an  individual  residing at 426  Roundelay,  Medford,  Oregon  97504
("Heimann"),  and R.  Bradford  Gray,  an  individual  residing at 6764 Laurel
Crest Drive,  Medford,  Oregon 97504 ("Gray") (the above-listed  parties being
referred to  collectively as the "Lithia  Parties"),  and American Honda Motor
Co., Inc.  ("AHM"),  a California  corporation,  with its  principal  place of
business at 1919 Torrance Boulevard, Torrance, California 90501.

      WHEREAS,  Lithia Motors  currently owns and operates an authorized Honda
automobile dealership in Medford,  Oregon and intends to acquire an authorized
Honda automobile dealership in Salinas, California; and

      WHEREAS,  Lithia  Motors  wants to issue  stock in a public  offering of
securities anticipated to be traded on the NASDAQ National Market; and

      WHEREAS,  AHM has formulated  the American Honda Motor Co., Inc.  Policy
on the Public Ownership of Honda and Acura Dealerships (the "Policy"),  a copy
of which was forwarded to and  subsequently  reviewed by DeBoer and Heimann in
1996; and

      WHEREAS,  in order for Lithia Motors to make the  aforementioned  public
offering and, at the same time,  adhere to the Policy,  Lithia Motors  desires
to transfer  at least  53.585% of its common  stock to Holding,  offer no more
than 46.415% of its common stock to the public,  transfer its Medford,  Oregon
Honda  dealership  to HPI  (which  will at all  times  remain  a  wholly-owned
subsidiary  of Lithia  Motors),  acquire and transfer the Salinas,  California
Honda  dealership  to HS  (which  will  at all  times  remain  a  wholly-owned
subsidiary  of  Lithia   Motors),   all  of  the  foregoing   subject  to  the
restrictions set forth in this Agreement and the Schedules hereto; and

      WHEREAS,  AHM is willing to permit  Lithia Motors (as an entity of which
a minority  portion is  publicly  owned and of which the  majority  portion is
owned by  persons  approved  by to own Honda and Acura  dealerships,  provided
that Lithia  adheres to the Policy and the terms and  conditions  set forth in
this Agreement; and

      WHEREAS,  the Lithia Parties are willing to adhere to the Policy and the
terms set forth herein;



                                       1



      NOW  THEREFORE,  in  consideration  of the  mutual  covenants  set forth
herein and other good and valuable  consideration  the sufficiency of which is
hereby acknowledged, the parties agree as follows:

      1.    STRUCTURE OF RELATIONSHIP

            1.1   Dealerships  Are  Separate  Legal  Entities.  Lithia  Motors
shall  establish  and  maintain a separate  legal entity to own each Honda and
Acura dealership which it owns or controls,  directly or through an Affiliate,
shall obtain a separate motor vehicle license for each  dealership,  and shall
maintain separate  financial  statements for each such dealership.  Consistent
with AHM policy,  the name "Honda" or "Acura," as applicable,  shall appear in
the d/b/a of each  dealership.  The  Honda  dealership(s)  currently  owned by
Lithia Motors or approved by AHM for  acquisition  by Lithia Motors are listed
in Schedule A, appended  hereto.  As used herein,  "Affiliate" of, or a person
or entity  "affiliated" with, a specified person or entity,  means a person or
entity  that  directly  or  indirectly,  through  one or more  intermediaries,
controls,  is controlled  by, or is under common  control with,  the person or
entity  specified.  For the  purpose of this  definition,  the term  "control"
(including the terms "controlling,"  "controlled by" and "under common control
with") means the  possession,  directly or indirectly,  or the power to direct
or cause the  direction  of or  influence  the  management  and  policies of a
person or entity, whether through the ownership of securities,  by contract or
otherwise.

            1.2   Agreement   to   Automobile   Dealer   Sales  and  Service  
Agreement.  Lithia  Motors and,  to the extent  applicable,  the other  Lithia
Parties  hereby  agree  to be bound by the  terms of Honda  Automobile  Dealer
Sales and Service  Agreement(s) and Acura Automobile  Dealer Sales and Service
Agreement(s)  including any addenda thereto (the "Dealer Agreements"),  copies
of which are appended  hereto as Schedule B. The Lithia Parties  further agree
that each  individual  Honda and Acura  dealership that Lithia Motors owns, in
whole  or in  part,  shall  execute  and be  bound  by the  applicable  Dealer
Agreement.

            1.3   Adherence to the Policy.  Each of the Lithia  Parties hereby
agree to be bound by the  terms  of the  Policy,  a copy of which is  appended
hereto as Schedule C.

            1.4   Transfer of Ownership of Honda  Dealerships upon Occurrence 
of the Initial Public  Offering.  Each of the Lithia Parties  understands  and
agrees that the public  offering  (the  "Offering")  of certain  shares of the
capital  stock of Lithia  Motors (all such stock  being  referred to herein as
the  "Lithia  Stock")  will  constitute  a change  of  ownership  of the Honda
dealerships  that,  pursuant  to the Dealer  Agreement,  requires  AHM's prior
written  approval.  Provided that the  representations  and warranties in this
Section are accurate and that each of the Lithia  Parties  adhere to the terms
and  conditions  of this  Agreement,  the Policy,  and the  applicable  Dealer
Agreements,  AHM hereby agrees to the transfer of Lithia Stock pursuant to the
Offering as described  herein.  Each of the Lithia  Parties  hereby  represent
and wan-ant that AHM has been  provided with all  documentation  pertaining to
the  public  offering  of  Lithia:  Stock,  including  but not  limited to all
filings  with  the  SEC  and  other  federal  and  state  regulatory  agencies
(including,  but not  limited to,  quarterly  and annual  financial  statement
filings,  prospectuses  and other  materials  related to Lithia  Motors),  all
agreements   between  or  among  any  of  the  Lithia  Parties  and  financial
institutions  and  underwriters,  all  agreements  between or among any of the
Lithia  Parties,  and  all  agreements  between  or  among  any of the  Lithia
Parties,  on the one hand, and other  shareholders  of Lithia  Motors,  on the
other  hand.  One  copy of this  documentation  has  been  filed  with AHM and
labeled   Schedule  X.   Notwithstanding   any   statements   in  any  of  the
documentation   provided  by  the  Lithia  Parties  to  AHM  to  the  contrary
(including  but not limited to any  statements  in  prospectuses),  the Lithia
Parties hereby further represent, warrant and covenant as follows:



                                       2



                  1.4.1 At  least   53.585%  of  the  Lithia  Stock  shall  be
transferred to Holding,  shall be denominated  Class B Common Stock, and shall
be restricted as more fully described in Section 1.5 below.

                  1.4.2 The Lithia  Stock  offered in the Offering is referred
to as Class A Common  Stock.  The  percentage  of Class A Common Stock and any
other  Lithia Stock not subject to the  restrictions  set forth in Section 1.5
below,  whether  pursuant to a future  offering,  conversion of Class B Common
Stock or creation of new classes of voting  stock,  may not exceed  46.415% of
the Lithia Stock.

                  1.4.3 At no time will owners of Lithia  Class B Common Stock
have less than 92% of the total aggregate voting power of Lithia Motors.

                  1.4.4 At no time will the  owners of  Lithia  Stock  that is
not subject to the  restrictions set forth in Section 1.5 below (including but
not limited to Class A Common Stock) have more than 8% of the total  aggregate
voting power of Lithia Motors.

                  1.4.5 Schedule D,  appended  hereto,  is an accurate list of
(1) all  individuals and entities that own Lithia Stock as of the date hereof,
the number of shares  held by each,  and the  percentage  ownership  of Lithia
Motors held by each and (2) all  individuals  and  entities  that will own any
interest  in  Holding  after  completion  of the  transfer  described  in this
Agreement  and the  percentage  of ownership  interest in Holding that will be
held by each.

            1.5   Restrictions  on  Transfer  of  Class  B  Common  Stock  by 
Stockholders.  Each of the Lithia  Parties  hereby  agree that the  holders of
Lithia  Class B Common  Stock (the "Class B  Stockholders")  shall not, at any
time,  without the prior written  approval of AHM sell, offer or in any manner
encumber any Class B Common Stock or enter into any  agreement  providing  for
the voting of Class B Common Stock as directed by any person or entity,  or in
a I specified manner or pursuant to a specified  procedure or grant any voting
proxy or otherwise  enter into any  arrangement the purpose or effect of which
is to vest in any  other  person or entity  the  voting  rights of any Class B
Common  Stock.  AHM will not approve  any  transfers  of Class B Common  Stock
that it  reasonably  deems  detrimental  to AHM's  interests  as  provided  in
Section 1.8 below,  and any approved  offer may only be made on the  condition
that the  transferee  agrees  in  writing  to be  bound  by the  terms of this
Agreement to the same extent as if it had executed  this  Agreement as a Class
B Stockholder.  Each certificate  representing  Class B Common Stock held by a
Stockholder or any  securities  issued in respect of such Class B Common Stock
shall be stamped or otherwise  imprinted  with a legend  substantially  in the
following form:

            The  shares   represented  by  this   certificate  are
            subject to  restrictions  on transfer  set forth in an
            Agreement  between American Honda Motor Company,  Inc.
            and  the  Corporation  effective  as of  December  17,
            1996,  as amended,  a copy of which will be  furnished
            by  the   Corporation   without  charge  upon  written
            request.

      Without  limiting the  generality  of the  foregoing  restrictions,  the
Lithia Parties  specifically  agree that transfers of shares of Class B Common
Stock  are  subject  to AHM's  prior  written  approval  even if  transfer  is
permitted  pursuant to Lithia Motors Articles of Incorporation or by an act of
the board of  directors  or the  shareholders  or by any other  means.  In the
event that any Class B Common Stock is  transferred  without the prior written
approval of AHM,  including,  but not limited to, transfer by operation of law
(e.g.,  upon the death of a Class B  Stockholder  to an heir),  Lithia  Motors
shall  inform AHM of such  transfer  and either (a)  request  approval of such


                                       3



offer,  (b)  reacquire  the shares or (c)  arrange for the  retransfer  of the
shares  to a  previously  approved  Class B  Stockholder.  In the  event  that
Lithia Motors selects (a) above and AHM refuses to approve the transfer,  then
Lithia  Motors  must make its best  efforts to  effectuate  (b) or (c). If AHM
refuses to approve the transfer and Lithia  Motors  cannot  effectuate  (b) or
(c), then AHM may invoke the purchase  procedures set forth in Section 9.3, as
though Lithia Motors had breached this Agreement.

            1.6   Restrictions  on Transfer  of the  Ownership  Interests  in 
Holding.  Each of the Lithia  Parties  hereby  agree  that the  holders of any
ownership  interest in Holding (a "Holding  Interest") shall not, at any time,
without  the prior  written  approval  of AHM sell,  transfer or in any manner
encumber any Holding  Interest or enter into any  agreement  providing for the
voting or  control  of any  Holding  Interest  as  directed  by any  person or
entity,  or in a specified  mariner or pursuant  to a specified  procedure  or
grant any voting proxy or otherwise  enter into any arrangement the purpose or
effect of which is to vest in any other person or entity the voting  rights of
any  Holding  Interest.  AHM will not  approve  any  transfers  of any Holding
Interest that it reasonably  deems  detrimental to AHM's interests as provided
in  Section  1.8  below,  and any  approved  transfer  may only be made on the
condition  that the  transferee  agrees in writing to be bound by the terms of
this  Agreement to the same extent as if it had executed this  Agreement as an
owner of the Holding  Interest on the effective date hereof.  Each certificate
representing  any  Holding  Interest,  if any,  or any  securities  issued  in
respect of such Holding Interest shall be stamped or otherwise  imprinted with
a legend substantially in the following form:

            The  shares   represented  by  this   certificate  are
            subject to  restrictions  on transfer  set forth in an
            Agreement  between American Honda Motor Company,  Inc.
            and  the  Corporation  effective  as of  December  17,
            1996,  as amended,  a copy of which will be  furnished
            by  the   Corporation   without  charge  upon  written
            request.

      Without  limiting the  generality  of the  foregoing  restrictions,  the
Lithia  Parties  specifically  agree that  transfers of Holding  Interests are
subject  to  AHM's  prior  written  approval  even if  transfer  is  permitted
pursuant  to  Holding's  Articles  of  Organization  or by an act of owners of
Holding or by any other  means.  In the event  that any  Holding  Interest  is
transferred  without the prior  written  approval of AHM,  including,  but not
limited to, transfer by operation of law (e.g.,  upon the death of an owner of
a Holding Interest to an heir),  Holding shall inform AHM of such transfer and
either (a)  request  approval  of such  transfer,  (b)  reacquire  the Holding
Interest  or (c)  arrange  for the  retransfer  of the  Holding  Interest to a
previously  approved  owner of a Holding  Interest.  In the event that Holding
selects (a) above and AHM refuses to approve the  transfer,  then Holding must
make its best  efforts to  effectuate  (b) or (c).  If AHM  refuses to approve
the transfer and Holding  cannot  effectuate  (b) or (c),  then AHM may invoke
the purchase  procedures set forth in Section 9.3, as though Lithia Motors had
breached this Agreement.

            1.7   Identification  of  Owners  of Lithia  Motors.  Schedule  E,
appended hereto,  includes accurate  documentation and information  pertaining
to each  individual  or entity  that owns or controls 5% or more of the Lithia
Stock,  whether such stock is freely tradeable or restricted.  In the event of
any change of ownership  that results in an individual or entity not listed on
Schedule E  obtaining  ownership  or  control  of 5% or more of Lithia  Stock,
Lithia  Motors  shall  provide  AHM with  the  documentation  and  information
required by Schedule E with  respect to such person or entity to the extent it
is  publicly  available.  Lithia  Motors  will  provide AHM with copies of all
filings made with the SEC and  comparable  filings made with state agencies by
persons or entities  that own more than 5% of Lithia  Motors and/or any of its
Affiliates.  Without  limiting the foregoing,  Lithia Motors will use its best
efforts to provide such  information  regarding such  stockholders  as AHM may
from time to time request.



                                       4



            1.8   Right of AHM to  Disapprove  Acquisitions  of Lithia  Stock.
Without  limiting  the  restrictions  set forth in Sections 1.5 and 1.6 above,
AHM shall have the irrevocable  right to disapprove of the acquisition of more
than 5% of Lithia Stock by any  individual  or entity if such  acquisition  is
reasonably  deemed  detrimental  to  AHM's  interests.  Without  limiting  the
foregoing,  the parties agree that such  acquisition or attempted  acquisition
may  reasonably  be  deemed  to be  detrimental  to  AHM's  interests  if  the
acquiring  individual  or  entity  (a)  competes  with  American  Honda or its
parent,  subsidiaries or Affiliates in  manufacturing,  marketing,  or selling
automotive  products  or  services  or is  owned  or  controlled  by or  has a
substantial  economic  interest  in an entity  that  competes  with AHM or its
parent,  subsidiaries or Affiliates in  manufacturing,  marketing,  or selling
automotive  products or services  (not  including  an interest in a dealership
selling products  manufactured by a competing  automobile  manufacturer);  (b)
has c affiliations or a criminal record; (c) has inadequate  experience in the
automotive sales and service  business;  (d) has less than an excellent credit
rating  or  credit  history;  (e)  has  demonstrated   unacceptable   customer
satisfaction index  performance;  or (f) has had a prior relationship with AHM
which AHM deems to have been  unsatisfactory.  Unless  AHM  objects in writing
to such acquisition within 180 days of receiving  completed  documentation and
information  from Lithia  Motors  pertaining  thereto,  AHM shall be deemed to
have  approved  such  acquisition.  In  the  event  AHM  disapproves  of  such
acquisition,  Lithia Motors and its then current shareholders shall make their
best efforts to prevent such  acquisition  or, if it has already  taken place,
to reacquire  the shares so  transferred.  In the event that Lithia  Motors is
unable to prevent such  acquisition  or reacquire  the shares,  AHM may invoke
the purchase provisions of Section 9.3 hereof.

            1.9   Designation  of Lithia  Motors'  Executive  Manager.  Lithia
Motors  shall  designate  DeBoer  as  its  Executive  Manager.  The  Executive
Manager shall have  operational  control of Lithia Motors and shall have final
authority  to decide any  dealership  matters not within the  authority of the
Dealer  Manager.  Lithia  Motors  agrees not to change its  Executive  Manager
without  the  prior  written  approval  of AHM,  which  approval  shall not be
unreasonably withheld.

            1.10  No Further  Public  Offerings of Stock  Without AHM's Prior 
Written  Approval.  Lithia Motors shall not make any further public  offerings
of Lithia Stock  without  AHM's prior  written  approval.  Lithia shall submit
any  proposals  to make other  public  offerings of Lithia Stock to AHM in the
manner  set  forth in the  Policy  and AHM shall  evaluate  such  proposal  in
accordance  therewith.  The Lithia Parties  understand and agree that AHM will
not approve of any public  offering of Lithia Stock that  increases the number
of shares of freely  tradeable,  unrestricted  shares to fifty percent or more
of the total shares of Lithia Stock then outstanding.

            1.11  No Public  Ownership  of  Individual  Dealerships.  No Honda
and/or Acura  dealership(s)  that Lithia Motors owns or acquires shall be held
or owned by an entity  required to file reports under Section 13(a) or Section
15(d) of the Securities Exchange Act of 1934.

            1.12  Change of  Control  of Lithia  Motors.  The  Lithia  Parties
acknowledge  and agree that AHM has the right to ensure  that its  dealerships
remain  under  the  control  of  persons  and/or  entities  with  a  full-time
commitment  to the sales and service of Honda  Products or Acura  Products (as
the case  may be).  The  Lithia  Parties  recognize  the  legitimacy  of AHM's
concern  (as more fully set forth in the  Policy)  that  public  ownership  of
dealerships,  if  unrestricted,  could lead to the loss of AHM's  control over
the  selection  of the  individuals  who  sell  and  service  AHM's  products.
Therefore,  in the  event  that  a  controlling  interest  in  Lithia  Motors,
Holding,  HS, BPI, or any of their  Affiliates that own Honda or Acura dealers
is  acquired or  threatened  to be  acquired  by an  individual  or entity not
specifically  approved by AHM, the Lithia  Parties agree that AHM may exercise
the right of purchase set forth in Section  9.3. As used herein,  "controlling
interest" means (a) ownership or practical  control of shares of Lithia Motors
or its  Affiliates  sufficient to appoint or control  either the management or
the  board of  directors  thereof  or (b) the  practical  ability  to make the
day-to-day and/or policy decisions of a Honda or Acura dealership.



                                       5



      2.    FUTURE  ACQUISITIONS  BY THE  LITHIA  PARTIES  OF HONDA  AND ACURA
DEALERSHIPS.

            2.1   Right of  Approval  by AHM.  The Lithia  Parties  agree that
neither  any of them or any of  their  Affiliates  (as  defined  above)  shall
acquire any interest in any Honda or Acura  dealership  not listed on Schedule
A without  AHM's  prior  written  approval.  Approval  shall be at AHM's  sole
discretion  and will be  evaluated  in light of the  then-current  Policy  and
AHM's then current business interests.  Without limiting the foregoing,  in no
event  will AHM  approve  any such  acquisition  unless  all  Honda  and Acura
dealerships  owned or  controlled  by any of the Lithia  Parties  and/or their
Affiliates are (a) in full  compliance with all of the terms of the respective
Dealer  Agreement(s)  and this Agreement;  and (b), meet all of the applicable
Honda or Acura policies and performance expectations.

            2.2   Ownership of  Contiguous  Dealerships.  Lithia Motors and/or
its Affiliates shall not own contiguous Honda  dealerships or contiguous Acura
dealerships.

            2.3   Ownership  of  Multiple  Dealerships.   The  Lithia  Parties
cumulatively or individually shall not own or control,  directly or through an
Affiliate,  Honda or Acura  dealerships  in  excess of the  numbers  set forth
below:

                  2.3.1 Honda.   The   Lithia   Parties   shall  not  hold  an
ownership interest,  directly or through an Affiliate, in a multiple number of
Honda  dealerships  as  provided  below:  (a) in a "Metro"  market (a  "Metro"
market is a metropolitan  market area  represented by two or more Honda dealer
points)  with two (2) to ten (10)  Honda  dealership  points  (inclusive),  no
Dealer  Owner may own,  operate or a have a dealer  interest  in more than one
(1) Honda  dealership;  (b) in a Metro  market with eleven (11) to twenty (20)
Honda dealership points (inclusive),  no Dealer Owner may own, operate or have
an  interest  in more than two (2) Honda  dealerships;  (c) in a Metro  market
with twenty-one (21) or more Honda dealership  points  (inclusive),  no Dealer
Owner  may own,  operate  or have an  interest  in more  than  three (3) Honda
dealerships;  (d) 4% of the  Honda  dealerships  in any one of the  ten  Honda
Zones; and (e) seven (7) Honda dealerships nationally.

                  2.3.2 Acura.   The   Lithia   Parties   shall  not  hold  an
ownership  interest,  directly or through an Affiliate,  in more than: (a) one
(1) Acura  dealership in a Metro market (as used herein,  "Metro  market" is a
Metropolitan market area represented by two or more Acura dealer points);  (b)
two (2) Acura  dealerships  in any one of the six Acura  Zones;  and (c) three
(3) Acura dealerships nationally.

            2.4   Proposed  Acquisition  in Excess of Limits.  If the purchase
of any Honda or Acura  dealership  would  result in  exceeding  the limits set
forth in this Section 2, AHM will reject the  application  for approval of the
ownership  transfer  until  such time as the  applicable  Lithia  Party  shall
divest  itself  of the  appropriate  number  of  dealerships  to bring it into
compliance  with the  requirements  of this  Agreement  at which time AHM will
reconsider the proposal in light of the Policy.  In case of such  divestiture,
AHM may  invoke  the  right of first  refusal/purchase  option  provisions  of
Section 8.2 hereof.

      3.    SEPARATE, FREESTANDING, EXCLUSIVE DEALERSHIPS

            3.1   Maintenance  of Exclusive  Dealership  Premises.  Each Honda
or  Acura  dealership  owned  by  Lithia  Motors  or its  Affiliates  shall be
maintained as separate,  freestanding  Dealership  Operations  that completely
and timely comply with facility  design and image  enhancements to AHM's brand
image,  functionality and capacity  standards and guidelines,  which standards
and  guidelines  AHM may  reasonably  modify  from  time to  time,  and  shall
exclusively  offer a full  range  of  Honda  Products  and  services  or Acura
Products and services and shall not offer competing  products or services from
its Dealership  Premises.  Lithia BPI,  Inc.'s  currently  nonexclusive  Honda


                                       6



Dealership  Operations in Medford,  Oregon,  will by no later am December 3 1,
1997, be conducting  all business in a separate,  freestanding,  exclusive new
facility built and maintained in full  compliance and conformity  with Honda's
designs  and  specifications,  including  Honda's  minimum  land and  building
requirements,   as  detailed  within  the  Honda  Image  Program.   Such  new,
exclusive  Honda  dealership  facility will be located on a site acceptable to
AHM. By no later than December 31, 1997, the  aforementioned  Honda Dealership
Operations in Medford will also be under, and will continuously  remain under,
a separate corporation formed exclusively for said dealership.

            3.2   Full Line of Products  and  Services.  Lithia  Motors  shall
make  available to the  customers at each of its Honda  dealerships  all Honda
Products and services,  including, but not limited to, vehicles, Genuine Parts
and Accessories,  American Honda Finance Corporation retail financing services
(whether for purchases or leases), Honda Vehicle Service Contracts,  and Honda
Certified  Used  Car  Program.  Lithia  Motors  shall  make  available  to the
customers at any Acura  dealership  which it acquires  all Acura  Products and
services,  including vehicles,  Genuine Parts and Accessories,  American Honda
Finance  Corporation  retail  financing  services  (whether  for  purchases or
leases),  Acura  Vehicle  Service  Contracts,  and Acura  Preferred  Pre-Owned
Program.

            3.3   Treatment as Independent  Dealers.  For allocation and other
purposes,  transfer  of Honda  or Acura  Automobiles  from one  dealership  to
another  dealership  owned by the same  entity  will be treated  the same as a
transfer between separately-owned dealers.

            3.4   Independent  Reporting  Requirements.  Each  Honda and Acura
dealership  that Lithia Motors owns or acquires  shall have the same reporting
requirements  as all  other  Honda  and  Acura  dealerships,  including  fully
audited   dealership-specific    financial   information.    Each   individual
dealership must meet the  capitalization  requirements and other  requirements
set forth in its individual  Dealer  Agreement  including any addenda thereto.
The corporate  by-laws of the  individual  corporation  that actually owns the
Honda or Acura  dealership  must  restrict it from  engaging  in any  activity
other than the ownership and  maintenance of a Honda or Acura  dealership,  as
the case may be.

      4.    DEALER MANAGERS

            4.1   Approval by AHM.  Each Honda and Acura  dealership  owned or
controlled by Lithia Motors shall have a qualified  Dealer  Manager,  approved
by AHM  (subject to the  exception  noted in Section  4.2 below).  Each Dealer
Manager  shall work at the Honda or Acura  Dealership  Premises,  shall devote
all  efforts  to the  management  of the  dealership  and shall  have no other
significant business interests or management responsibilities.

            4.2   Trial  Period.   Whenever  Lithia  Motors  nominates  a  new
Dealer Manager candidate for a Honda or Acura  dealership,  AHM shall have the
right  to  withhold  a  decision  concerning  approval  or  rejection  of  the
candidate  for a trial  period  of up to one  year,  at its  sole  discretion;
provided,  however,  that the  candidate may operate in the capacity of Dealer
Manager until AHM has approved or rejected the candidate.

            4.3   Authority  of Dealer  Manager.  Lithia  Motors  shall advise
AHM in writing of the  limitations,  by category  and,  where  applicable,  by
specific  action,  on  the  authority  of the  Dealer  Manager  regarding  the
operation  of the  dealership.  Without  limiting  the  foregoing,  the Dealer
Manager  must  have the  authority  to run the  day-to-day  operations  of the
dealership and the capacity to enter into substantial  transactions (e.g., the
placement  of orders  for Honda or Acura  Automobiles  and  Genuine  Parts and
Accessories) on behalf of the dealership.



                                       7



      5.    REPRESENTATION ON HONDA AND ACURA DEALER ORGANIZATIONS

            No  more  than  one  representative   each  from  the  Honda,  and
separately,  Acura dealerships owned, directly or through an Affiliate, by any
of the Lithia Parties,  may serve on the Honda National Dealer Advisory Board,
the Acura  National  Dealer  Council  or any  future  Honda or Acura  national
board(s) which may be established,  and no more than one  representative  each
may serve on either a Honda or Acura  Zone  Advisory  Board/Council,  or Honda
Advertising Triad or Acura  advertising  council (should one be established in
the  future).  Such  representative  must be involved on a full-time  basis in
the day-to-day  operation of the dealership which it is appointed to represent
and must otherwise comply with the bylaws of the applicable organization.

      6.    DEALERSHIP TRAINING PERSONNEL

            No Lithia Party shall  substitute  training courses of its own for
those provided or sponsored by AHM without the prior written  approval of AHM,
which  approval  shall  be in AHM's  sole  discretion.  In no  event  will AHM
approve  training  courses  unless the  trainers  are  certified  pursuant  to
Honda's or Acura's certification programs, as applicable.

7.    PROSPECTUS DISCLAIMER AND INDEMNIFICATION AND HOLD HARMLESS AGREEMENT

            Lithia  Motors shall place in its  registration  statement and its
prospectus,  as well as in any other document  offering Lithia Stock to public
or private investors, the following disclaimer:

            No  Manufacturer  (as defined in this  Prospectus) has
            been  involved,   directly  or   indirectly,   in  the
            preparation  of  this  Prospectus  or in the  offering
            being  made  hereby.  No  Manufacturer  has  made  any
            statements or  representations  in connection with the
            offering or has provided any  information or materials
            that were used in connection  with the  Offering,  and
            no  Manufacturer  has  any   responsibility   for  the
            accuracy or completeness of this Prospectus.

      The Lithia  Parties  shall,  jointly and  severally,  indemnity and hold
harmless AHM pursuant to the terms of the Indemnification  Agreement set forth
in Schedule F to this Agreement.

      8.    TRANSFER OF DEALERSHIPS BY LITHIA MOTORS

            8.1   Sale  of  Ownership  Interest  in  Dealership.   This  is  a
personal   services   Agreement   based   upon   personal   skills,   service,
qualifications  and commitment of Lithia Motors,  its Executive  Manager,  and
its Dealer  Managers.  For this reason,  and because AHM has entered into this
Agreement in reliance upon Lithia Motors's,  its Executive Manager's,  and its
Dealer   Managers'   qualifications,   without   limiting  any  of  the  other
restrictions  on transfer of  ownership  set forth in this  Agreement,  Lithia
Motors agrees to obtain AHM's prior written approval of any proposed  transfer
of control or of any ownership  interest in a Honda or Acura  dealership owned
by Lithia Motors.

            Without  limiting  the  foregoing,  in the event of such  proposed
transfer,  AHM shall not be obligated to renew the applicable Dealer Agreement
or to  execute a new  Dealer  Agreement  with  Lithia  Motors or the  proposed
transferee  unless (a) Lithia  Motors first makes  arrangements  acceptable to
AHM to satisfy any outstanding  indebtedness to AHM; (b) the proposed transfer
conforms to this Agreement and the Policy;  and (c) the  transferee  agrees to
the terms and conditions of this Agreement and the Policy.



                                       8



            8.2   Right of First Refusal or Option to Purchase

                  8.2.1 Rights.  If a proposal to sell a  dealership's  assets
or transfer its  ownership  is  submitted  by Lithia  Motors to AHM, AHM has a
right of first refusal or option to purchase the  dealership  assets or stock,
including any  leasehold  interest or realty.  AHM's  exercise of its right or
option under this Section  supersedes  Lithia  Motors's  right to transfer its
interest in, or  ownership  of, the  dealership.  AHM's right or option may be
assigned by it to any third party and AHM hereby  guarantees  the full payment
to Lithia  Motors of the  purchase  price by such  assignee.  AHM may disclose
the terms of any pending ownership  transfer  agreement and any other relevant
dealership  performance  information to any potential  assignee.  AHM's rights
under this Section will be binding on and enforceable  against any assignee or
successor in interest of Lithia Motors or purchaser of Lithia Motors's assets.

                  8.2.2 Exercise  of  AHM's.  AHM  shall  have 180  days  from
AHM's  receipt of all  completed  documentation  and  information  customarily
required  by it to  evaluate  a proposed  transfer  of  ownership  in which to
exercise its option to purchase or right of first  refusal.  AHM's exercise of
its right of first refusal under this Section  neither shall be dependent upon
nor require its prior refusal to approve the proposed transfer.

                  8.2.3 Right of First  Refusal.  If Lithia Motors has entered
into a bona fide  written  ownership  transfer  agreement  for its  dealership
business  or  assets,  AHM's  right  under  this  Section  is a right of first
refusal,  enabling AHM to assume the buyer's rights and obligations under such
ownership  transfer  agreement,  and to cancel this  Agreement  and all rights
granted  Lithia Motors.  Upon AHM's  request,  Lithia Motors agrees to provide
other documents  relating to the proposed  transfer and any other  information
which AHM deems appropriate,  including,  but not limited to, those reflecting
other  agreements  or  understandings  between  the  parties to the  ownership
transfer  agreement.  Refusal to provide such  documentation  or to state that
no such  documents  exist  shall  create the  presumption  that the  ownership
transfer agreement is not a bona fide agreement.

                  8.2.4 Option  to  Purchase.   If  Lithia  Motors  submits  a
proposal which AHM  determines is not bona fide or in good faith,  AHM has the
option  to  purchase  the  principal  assets of Lithia  Motors  utilizing  the
dealership  business,  including  real estate and leasehold  interest,  and to
cancel this  Agreement  and the rights  granted  Lithia  Motors.  The purchase
price of the dealership  assets will be determined by good faith  negotiations
between the parties.  If an agreement  cannot be reached,  the purchase  price
will be exclusively determined as set forth in Section 9.3 of this Agreement.

                  8.2.5 Lithia  Motors's  Obligations.  Upon AHM's exercise of
its right or option and tender of  performance  under the  ownership  transfer
agreement or upon whatever  terms may be expressed in the  ownership  transfer
agreement,  Lithia Motors shall forthwith  transfer the affected real property
by  warranty  deed  conveying  marketable  title  free and clear of all liens,
claims,  mortgages,  encumbrances,  tenancies  and  occupancies.  The warranty
deed shall be in proper form for  recording,  and Lithia  Motors shall deliver
complete  possession  of the property and deed at the time of closing.  Lithia
Motors  shall also  furnish to AHM all copies of any  easements,  licenses  or
other  documents  affecting  the property or dealership  operations  and shall
assign any permits or licenses  that are necessary or desirable for the use of
or  appurtenant  to the  property or the  conduct of such  Dealer  Operations.
Lithia  Motors  also  agrees  to  execute  and  deliver  to  AHM   instruments
satisfactory  to AHM  conveying  title  to all  personal  property,  including
leasehold  interests,  involved  in  the  transfer  or  sale  to  AHM.  If any
personal  property is subject to any lien or charge of any kind, Lithia Motors
agrees to procure the discharge and satisfaction  thereof prior to the closing
of sale of such property to AHM.



                                       9



            8.3.  Transfer  Provisions Fair and  Reasonable.  In entering into
this  Agreement,  each of the Lithia  Parties  understands  that AHM would not
consent to the  transfer  of Honda or Acura  dealerships  to an entity that is
owned in part by a  publicly-held  corporation  without  the  restrictions  on
subsequent  transfer  set forth in this  Agreement.  The Lithia  Parties  have
entered into this  Agreement  to induce AHM to consent to such  transfer to an
entity  that is  owned  in  part by a  publicly-held  corporation  and  hereby
acknowledge and agree that the  restrictions on subsequent  transfer set forth
herein are "fair" and  "reasonable"  as those  terms are used under  state and
federal laws governing the relationship  between automobile  manufacturers and
automobile dealers.

      9.    REMEDIES OF AHM.

            9.1   Cumulative  Remedies.   All  of  AHM's  remedies  set  forth
herein are cumulative.  No explicit  listing of any remedy shall foreclose AHM
from  seeking  any remedy at law or in equity,  including  injunctive  relief,
that would otherwise be available to it.

            9.2   Injunctive  Relief.  Lithia Motors agrees that any breach by
any of the Lithia  Parties or their  Affiliates  of the covenants set forth in
this  Agreement  that  pertain to the  ownership,  control,  transfer,  and/or
operation of Honda or Acura  dealerships  would result in irreparable  harm to
AHM and  therefore  agrees that AHM shall be entitled  to  emergency,  pre and
permanent injunctive relief to prevent such breaches.

            9.3   Right  to  Purchase.   The  Lithia  Parties  understand  and
acknowledge  that AHM has the right to maintain a personal  relationship  with
its dealers and a healthy and  competitive  dealer network and that the Policy
and this  Agreement are designed to ensure the  protection of that right.  and
the integrity of the dealer  network  while at the same time  enabling  Lithia
Motors to raise capital  through the public offering of stock.  Therefore,  in
the event that any of the Lithia Parties  materially breach the Policy or this
Agreement or any Dealer Agreement,  in addition to any other remedies that AHM
might  have,  upon notice from AHM,  the Lithia  Parties  agree that they will
sell to AHM all  assets of the Honda  and Acura  dealerships  that they own or
control at their then  current fair market value and on the terms set forth in
Section 8.2.5 and that the applicable  Dealer  Agreements  will terminate upon
such sale.  Any dispute as to the fair market value of such  dealerships  will
be  resolved  by  arbitration  as  described  in Section  10  hereof.  In such
arbitration,  the Arbitrator  shall be empowered only to determine (1) whether
a material  breach took place;  and,  (2) if so, the fair market  value of the
dealerships  at issue.  The arbitrator in such  proceeding  shall not have the
power to award any other damages or other relief.  If the  arbitrator  finds a
material  breach,  Lithia Motors shall transfer the  dealerships to AHM or its
designee  at the  fair  market  value  de ed by  the  arbitrator  without  the
necessity of further legal action by AHM. The  arbitrator's  decision shall be
unappealable and  unreviewable.  If, in violation of the terms hereof,  any of
the Lithia  Parties  require  AHM to obtain a court  judgment  to enforce  the
arbitrator's  decision,  the arbitrator's decision shall be enforceable in any
court of competent  jurisdiction and Lithia Motors agrees to pay the costs and
attorneys' fees expended in connection  therewith.  The foregoing  arbitration
shall not,  without  the consent of both  parties,  be  consolidated  with any
other arbitration initiated by a party pursuant to Section 10 hereof.

            9.4   Indemnification   for  Claims  by  Disappointed  Buyer.  The
Lithia  Parties,  jointly and  severally,  hereby agree to indemnity  and hold
harmless  AHM  and its  affiliates  from  and  against  any  and  all  losses,
liabilities,  judgments,  amounts  paid in  settlement,  claims,  damages  and
expenses whatsoever  (collectively a "Claim"),  including, but not limited to,
any  and  all  expenses  whatsoever  (including  reasonable  attorneys'  fees)
incurred in  investigating,  preparing  or defending  against any  litigation,
commenced or threatened,  to which AHM may become subject as a result of AHM's
exercise  of the rights set forth in Sections  8.2 and 9.3 of this  Agreement.
Without limiting the generality of the immediately  preceding  sentence,  this
indemnification  covers any Claim  brought  against  AHM by an  individual  or
entity that alleges  that the  individual  or entity  would have  purchased an
interest in a Honda or Acura dealership but for AHM's  interference  with such
proposed purchase.



                                       10



      10.   DISPUTE RESOLUTION

            Except as modified in Section 9.3 above,  any controversy or claim
arising out of or relating to the  Agreement,  or the breach  thereof,  or any
failure to agree where agreement of the parties is necessary  pursuant hereto,
including  the  determination  of the scope of this  agreement  to  arbitrate,
shall be resolved by the following procedures:

            10.1  Attempt  to  Resolve  Dispute.  The  parties  shall  use all
reasonable   efforts  to  amicably   resolve  the   dispute   through   direct
discussions.  The senior  management of each party  commits  itself to respond
promptly to any such dispute.  Any party may send written  notice to the other
parties  identifying the matter in dispute and invoking the procedures of this
article.  Within ten (10) days after such written  notice is received,  unless
a delay is agreed to by both  parties to the dispute or the  parties  agree to
confer by  telephone,  one or more senior  management of each party shall meet
in Los  Angeles,  California  to attempt to  amicably  resolve  the dispute by
written   agreement.   If  said  dispute  cannot  be  settled  through  direct
discussions,  the parties agree to first  endeavor to settle the dispute in an
amicable  manner by mediation in Los Angeles and  administered by the American
Arbitration  Association  ("AAA"),  pursuant to the Commercial Mediation Rules
of  the  AAA  at  the  time  of  submission  prior  to  resorting  to  binding
arbitration.

            10.2  Application  to  Binding  Arbitration.  If after  forty-five
(45) days from the  first  written  notice of  dispute,  the  parties  fail to
resolve  the  dispute by written  agreement  or  mediation,  either  party may
submit the dispute to final and binding  arbitration  administered by the AAA,
pursuant  to the  Commercial  Arbitration  Rules  of the  AAA at the  time  of
submission.  The  arbitration  shall  be held in Los  Angeles  before a single
neutral, independent, and impartial arbitrator (the "Arbitrator").

            10.3  Binding  Arbitration  Procedure.  Unless  the  parties  have
agreed  upon the  selection  of the  Arbitrator  before  then,  the AAA  shall
appoint the Arbitrator as soon as practicable,  but in any event within thirty
(30)  days  after  the  submission  to  AAA  for  binding   arbitration.   The
arbitration  hearings shall  commence  within  forty-five  (45) days after the
selection of the Arbitrator.  Unless the Arbitrator  otherwise  directs,  each
party  shall be limited  to three  pre-hearing  depositions  lasting no longer
than 6 hours each.  The parties  shall  exchange  documents  to be used at the
hearing  no later  than ten (10) days prior to the  hearing  date.  Unless the
Arbitrator otherwise directs,  each party shall have no longer than three days
to present its position,  the entire  proceedings  before the Arbitrator shall
be on no more  than  eight  hearing  days  within  a three  week  period.  The
Arbitrator's  award shall be made no more than thirty (30) days  following the
close  of  the   proceeding.   The   Arbitrator's   award   may  not   include
consequential,  exemplary,  or punitive damages.  The Arbitrator's award shall
be a final  and  binding  determination  of the  dispute  and  shall  be fully
enforceable  in any court of  competent  jurisdiction.  The  prevailing  party
shall be entitled  to recover its  reasonable  attorneys'  fees and  expenses,
including  arbitration  administration  fees, incurred in connection with such
proceeding.   Except  in  a   proceeding   to  enforce   the  results  of  the
arbitration,  neither  party nor the  Arbitrator  may disclose the  existence,
content,  or results of any  arbitration  hereunder  without the prior written
consent of both parties.

            10.4  Exceptions.  Notwithstanding  the  foregoing,  either  party
may,  without  recourse  to  arbitration,  assert  against  the other  party a
third-party claim,  cross-claim or like claim in any action brought by a Third
Party to which this Agreement or the obligations of the parties  hereunder may
pertain.  Nothing  herein  shall  prevent  a  party  from  seeking  injunctive
relief, where appropriate,  from a court of competent jurisdiction pending the
outcome of any arbitration  concerning the subject of such arbitration or when
authorized by an arbitrator's award or when emergency relief is required.



                                       11



      11.   ENTIRE AGREEMENT OF THE PARTIES

            There are no prior  agreements or  understandings,  either oral or
written,  between the parties  affecting this  Agreement,  except as otherwise
specified or referred to in this Agreement  (including the Schedules  hereto).
No change or addition to, or deletion of any portion of this  Agreement  shall
be valid or binding upon the parties hereto unless  approved in writing signed
by an officer of each of the  parties  hereto.  The parties  acknowledge  that
each of them have been  represented  by counsel and are  substantial  entities
with  considerable  resources.  This Agreement has been fully  negotiated.  No
provision of this Agreement  shall be construed  against a party on the ground
that the party or its attorneys drafted it.

      12.   SEVERABILITY

            If any  provision  of this  Agreement  should be held  invalid  or
unenforceable for any reason

      whatsoever,  or conflicts with any  applicable  law, this Agreement will
be considered  divisible as to such  provision(s),  and such provision(s) will
be deemed  amended  to comply  with  such  law,  or if it (they)  cannot be so
amended  without  materially  affecting  the tenor of the  Agreement,  then it
(they) will be deemed  deleted from this Agreement in such  jurisdiction,  and
in either  case,  the  remainder of the  Agreement  will be valid and binding.
Notwithstanding  the  foregoing,  if,  as a result  of any  provision  of this
Agreement  being held invalid or  unenforceable,  AHM's ability to control the
selection of the Dealer Owner,  Executive Manager, or the Dealer Manager or to
otherwise  maintain  its ability to exercise  reasonable  discretion  over the
selection  of  the  actual  individual  who  is  managing  a  Honda  or  Acura
dealership is materially  restricted beyond the terms of this Agreement or the
Dealer Agreement,  AHM shall be permitted to invoke the purchase provisions of
Section 9.3 hereof.

      13.   NO IMPLIED WAIVERS

            The failure of either party at any time to require  performance by
the other party of any  provision  herein  shall in no way affect the right of
such party to require such performance at any time  thereafter,  nor shall any
waiver by any party of a breach of any  provision  herein  constitute a waiver
of any succeeding breach of the same or any other provision,  nor constitute a
waiver of the provision itself.

      14.   AHM POLICIES

      AHM has adopted  certain  policies which are attached hereto as Schedule
      G.  Lithia

      Motors hereby agrees to abide by these  policies as attached  hereto and
as  reasonably   amended  by  AHM  from  time  to  time,  and  other  policies
promulgated  in  the  future  by  AHM.  In  addition,   AHM  has  expressed  a
commitment  to diversity in  management  and among  employees.  Lithia  Motors
hereby  agrees to adhere to that  commitment  by seeking to achieve  diversity
among the  management  personnel and employees it appoints in connection  with
the Honda and Acura  dealerships  it owns or  controls.  Without  limiting the
generality of the foregoing,  Lithia Motors hereby agrees that its dealerships
will meet or exceed (with respect to both the  applicable  zone and the United
States as a whole) average Honda and/or Acura dealership  performance (as such
performance  is  measured  by  AHM,  now or in the  future)  with  respect  to
customer satisfaction, sales, and market share.

      15.   APPLICABLE LAW

            This  Agreement  shall be governed by and  construed  according to
the laws of the State of California.



                                       12



      16.   BENEFIT

            This  Agreement  is entered into by and between AHM and the Lithia
Parties for their sole and mutual  benefit.  Neither  this  Agreement  nor any
specific  provision  contained  in it is intended or shall be  construed to be
for the benefit of any third party.

      17.   NOTICE TO THE PARTIES

            Any  notices  permitted  or  required  under  the  terms  of  this
Agreement  shall be  directed to the  following  respective  addresses  of the
parties,  or if either of the parties shall have specified  another address by
notice in writing to the other party, then to the address last specified:

      If to AHM:

            AMERICAN HONDA MOTOR CO., INC.
            Honda Division
            1919 Torrance Boulevard
            Torrance, California 90501
            Attention: Dealer Placement Department

            AMERICAN HONDA MOTOR CO., INC.
            Acura Division
            1919 Torrance Boulevard
            Torrance, California 90501
            Attention: Acura Dealer Development Department

            with a copy to:

            Associate General Counsel
            HONDA NORTH AMERICA, INC.
            Law Department
            700 Van Ness Avenue
            Torrance, California 90509-2206
            If to any of the Lithia Parties:

            LITHIA MOTORS, INC.
            360 East Jackson
            Medford, Oregon 97501
            Attention: Sidney B. DeBoer

      IN WITNESS  WHEREOF,  the parties have executed this Agreement as of the
date first above written.

                                    LITHIA MOTORS, INC.
                                    BY:  /s/Sidney B. DeBoer                  
                                    Title



                                       13



                                    LITHIA HOLDING, LLC
                                    BY:  /s/Sidney B. DeBoer                  
                                    Title

                                    LITHIA HPI, LLC
                                    BY:  /s/Sidney B. DeBoer                  
                                    Title

                                    LITHIA HS, INC.
                                    BY:  /s/Sidney B. DeBoer                  
                                    Title

                                    /s/Sidney B. DeBoer                     
                                    ------------------------------------------
                                    Sidney B. DeBoer

                                    /s/M.L. Dick Heimann                    
                                    ------------------------------------------
                                    M.L. Dick Heimann

                                    /s/R. Bradford Gray                     
                                    ------------------------------------------
                                    R. Bradford Gray

                                    AMERICAN HONDA MOTOR CO., INC.
                                    Honda Division

                                    BY:  /s/Richard Colliver                  
                                          Richard Colliver
                                          Senior Vice President
                                          Automobile Sales Division

                                    LITHIA MOTORS, INC.
                                    Acura Division

                                    BY:  /s/Richard B. Thomas                 
                                          Richard B. Thomas
                                          Executive Vice President
                                          Acura Division



                                       14



                                 SCHEDULE LIST

      A.    List of Lithia

      B.    AHM Automobile Dealer Sales and Service Agreements

      C.    AHM Policy on the Public Ownership of Honda and Acura Dealerships

      D.    Lithia  Motors and Holding  Ownership  Information  --  Restricted
Shares

      E.    Lithia Motors Ownership Information -- 5% Interest Holders

      F.    Indemnification Agreement

      G.    AHM Policies

X.    Lithia Motors  Documentation  (retained in AHM's files;  not attached to
      copies of the Agreement)


                                       15



                                      A.

                    List of Lithia Motors Honda Dealerships

                               Lithia HPI, Inc.

                               dba Lithia Honda

                               700 North Central

                          Medford, Oregon 97501-5817



                                       16



                                      B.

              AHM Automobile Dealer Sales and Service Agreements



                                       17



                                      C.

       AHM Policy on the Public Ownership of Honda and Acura Dealerships




                                       18



                           AMERICAN HONDA MOTOR CO., INC.

                           POLICY ON THE PUBLIC OWNERSHIP

                           OF HONDA AND ACURA DEALERSHIPS

      I.    OBJECTIVES

            In  this  Policy  on the  Public  Ownership  of  Honda  and  Acura
Dealerships (the "Policy"),  American Honda Motor Co., Inc. ("American Honda")
addresses  several  issues  raised  by  the  recent  announcement  by  certain
entities which own automobile  dealerships that they intend to offer stock for
sale  to  the  public.  Proposals  for  the  public  ownership  of  automobile
dealerships  have been  widely  publicized  in the press.  American  Honda has
been asked by several dealers and the National  Automobile Dealers Association
to  state  its   position  on  the  public   ownership   of  Honda  and  Acura
dealerships.   This  Policy  is  an  effort  to  address  these  inquiries  by
providing  guidelines  for the ownership of Honda and Acura  dealerships  that
assist  Dealer  Owners and  potential  Dealer  Owners in  assessing  whether a
particular  form of ownership is consistent  with American  Honda's  standards
for its dealerships.

      II.   BACKGROUND

            A.    The Personal Nature of the Dealer Owner Relationship

            There is no simple  "yes" or "no"  answer to the  question,  "Will
American   Honda  permit   transfer  of  a  dealership  to  a   publicly-owned
corporation?"  The answer  depends on whether the  proposed  form of ownership
preserves  the  individualized  relationship  between the Dealer Owner and the
local community,  on the one hand, and American Honda and the Dealer Owner, on
the other hand.

            Despite  the recent  increase  of mass  marketing  (including  the
advent over the last twenty years of so-called  "category killers" such as the
toy store giants that have replaced  neighborhood  toy stores and the hardware
giants that have replaced local hardware stores),  American Honda continues to
believe that automobile  sales and service are most  effectively  done through
dedicated,  local  dealerships  with  strong ties to the  community.  For most
automobile  purchasers,  the  decision  to buy a new car is a major  financial
commitment   and  is  only  made  after   extensive   deliberation.   Although
competitive  price is  undoubtedly  a major  factor  in the  buying  decision,
American Honda believes  strongly that the building of a relationship  between
the  dealer  and the  buyer,  particularly  the  development  of  trust in the
qualify of the product and the service  provided by Honda  dealers  has,  over
the years, been a major selling point that has  distinguished  Honda and Acura
vehicles from the  competition.  When a first-time  new car buyer  purchases a
Honda vehicle,  American  Honda  believes that we have a great  opportunity to
make that  customer a  life-time  Honda and Acura  buyer -- because we provide
the best  products  and the  best  service  through  the  most  dedicated  and
committed dealers.

            In order to  ensure  that  Honda  and Acura  dealers  provide  the
advice and  service  required by new car buyers,  American  Honda  attempts to
select the best  people to be its  dealers  and  requires  that  these  people
maintain  personal  control over  dealership  operations.  Because  individual
Dealer   Owners  have   considerable   autonomy  as  to  how  they  run  their
dealerships,  American  Honda's  influence over the quality of its dealerships
depends  in large  part n how  wisely it  selects  its  dealers.  Although  no
process is perfect,  American  Honda  believes that over the years it has done
an excellent  job of  selecting  Dealer  Owners and is extremely  proud of the
quality of its dealerships.



                                       19



            B.    The Dealer Agreement

            The Honda or Acura Automobile  Dealer Sales and Service  Agreement
(the "Dealer  Agreement")  between  American Honda and its dealers  includes a
number of provisions that ensure that the relationship  between American Honda
and its  dealers  will  remain  personal.  Section C of the  Dealer  Agreement
states:  "Dealer  covenants  and agrees  that this  Agreement  is  personal to
Dealer,  to the Dealer Owner,  and to the Dealer  Manager,  and American Honda
has entered into this  Agreement  based upon their  particular  qualifications
and attributes and their continued  ownership or  participation  in Dealership
Operations."  Sections  C and D of the  Dealer  Agreement  name  the  specific
individuals  who  own the  dealership,  their  percentage  of  ownership,  the
individual  who will function as the Dealer  operation and the  individual who
will  function  as  the  Dealer  Manager.  Section  J  states:  "Neither  this
Agreement,  nor any part thereof or interest  therein,  may be  transferred or
assigned by Dealer,  directly or  indirectly,  voluntarily  or by operation of
law,  without the prior written consent of American  Honda." In Section 8.1 of
the Dealer  Agreement,  "Dealer  agrees that  American  Honda has the right to
select each  successor  and  replacement  dealer and to approve its owners and
principal  management."  Dealers must inform  American Honda in writing of any
potential  change in the ownership or  management  listed in Sections C and D.
Prior to taking  effect,  such changes must be approved in writing by American
Honda.  American Honda's approval will not be unreasonably withheld.

            C.    The Potential Benefits of Public Investment in dealerships

            Public  investment in  dealerships  offers  potential  benefits to
both American Honda and its dealers.  American Honda needs  exclusive Honda or
Acura dealerships with separate,  freestanding  state-of-the-art facilities at
prime  locations to meet its long term  business  objectives.  American  Honda
dealers need to compete  vigorously and such  competition may include expanded
and improved showrooms, upgraded computerization,  the introduction of various
customer  amenities,   etc.  The  ability  to  raise  capital  through  public
offerings of stock  provides an additional  means of financing  improvement in
dealership facilities and operations.

            D.    The  Tension  between   Personal   Relationship  and  Public
Ownership

            American  Honda believes that the quality of the  individuals  who
serve as Honda or Acura  dealers  and  Dealer  Managers  is  essential  to the
success of American  Honda and the  dealership.  Therefore,  American Honda is
determined  to maintain its personal  relationship  with its Dealer Owners and
Dealer  Managers  and to continue to exercise the right of approval of changes
in dealer  ownership and management as set forth in the Dealer  Agreement.  To
the extent that public  ownership  of a Honda or Acura  dealership  means that
the dealer  Manager  will be  appointed  by a board of  directors  selected by
owners of  publicly-traded  stock,  such an arrangement is  inconsistent  with
American  Honda's needs and the dealer  Agreement.  On the other hand,  public
ownership of a portion of the shares of a dealership  may be  consistent  with
American  Honda's  objectives in cases in which a controlling  interest in the
dealership  is maintained  by a specified  Dealer Owner and the  dealership is
managed  by a  specified  Dealer  Manager.  The  following  guidelines  are an
attempt to reconcile the tension between  American Honda's need for a personal
relationship  with each dealer and dealer proposals for public ownership of an
interest in dealerships.

      III.  PUBLIC OWNERSHIP GUIDELINES

            A.    Case-By-Case  Determination.  As in the past, American Honda
will evaluate  requests to transfer  ownership of Honda and Acura  dealerships
on a  case-by-case  basis.  Proposals to transfer  ownership to entities  with
publicly-traded  shares will be reviewed  based on the  standards set forth in
this  Policy.  AMERICAN  HONDA  RESERVES  THE  RIGHT,  IN  ITS  SOLE  BUSINESS
JUDGMENT, TO APPROVE OR REJECT SUCH TRANSFERS.



                                       20



            B.    Proposals  To Be  Submitted  in Writing.  All  proposals  to
transfer  ownership  of Honda  and  Acura  dealerships  must be  submitted  in
writing to American Honda and must include:

                  1.    A list of the  individuals  and entities that will own
privately-held shares of the dealership,  including the amount of shares owned
by such  individual or entity and  information  and  documentation  about each
such individual or entity;  in the case of entities owning or controlling such
privately-held  shares,  a list of the  individuals  owning such  entities and
information and documentation about such individuals;

                  2.    With  respect  to  ownership  interests  not listed in
accordance  with  subsection 1,  immediately  above, a list of the individuals
and  entities  that will own or control 5% or more of the  dealership  (either
through ownership of publicly-held  stock or any combination of privately-held
stock  and   publicly-held   stock  or  any  other   arrangement),   including
information and documentation about each such individual or entity;

                  3.    The  number and  percentage  (if any) of the shares of
the entity that owns the dealership that will be publicly traded.

                  4.    A detailed description,  including flow charts, of the
proposed   structure  of  the  entities  that  will  own  and/or  control  the
dealership  and the  relationship  of the  Dealer  Owner  to  these  entities,
including,  with respect to entities with a significant interest in the Dealer
Owner, a description of the individuals holding such interest;

                  5.    The name and a brief  biography of the  individual who
will function as Dealer  Manager and a detailed  description  of the functions
and responsibilities of the Dealer Manager;

                  6.    Complete  financial   documents   (including  but  not
limited  to  the  most  recent  and  the  prior  year  end  audited  financial
statements of any entity  proposing to obtain any interest  equal to or grater
than  5% of a  dealership  or  55  of  an  entity  that  owns  a  dealership),
indicating,   among  other  things,   the  amount  of  capitalization  of  the
dealership and the verifiable sources of such capitalization;

                  7.    A  detailed  description  of the  proposed  use of the
funds to be raised from the public investment;

                  8.    The articles and bylaws of the entities  that will own
and/or control the dealership;

                  9.    Copies of the proposed  transactional  documents  that
will be used to effectuate the  transaction,  including,  without  limitation,
copies of any government filings and contracts pertaining thereto; and

                  10.   Copies   of  any   additional   documents   that   the
transferees,  transferors  and other parties having a substantial  interest in
the  transaction  have that American Honda would  reasonably  need to evaluate
the proposal.

            After  receipt of  complete  documentation  for the  Proposal,  as
outlined above,  and due  consideration  thereof,  American Honda will provide
the  party  submitting  the  proposal  with a  preliminary  assessment  of the
proposed  transaction.  NO FINAL  DECISION ON THE PROPOSAL  WILL BE MADE UNTIL
SUBMISSION   OF  FINAL   VERSIONS  OF  ITEMS  1  THROUGH  10  WITH  ANY  OTHER
DOCUMENTATION  REQUESTED  BY  AMERICAN  HONDA AND  AMERICAN  HONDA AND THE NEW
OWNERSHIP ENTITY AGREE ON AND ENTER INTO A DEALER AGREEMENT.



                                       21



            It is not advisable to make any  expenditures or  commitments,  or
to enter into any contracts or incur any  obligations on the  assumption  that
authorization  of  a  proposal  will  be  granted.   Any  such   expenditures,
commitments or obligations,  financial or otherwise, made or entered into by a
dealer in  anticipation  of  authorization  of a  proposal,  and prior to: (1)
receipt of final written  approval by American  Honda and (2) execution of the
necessary  documents as described above (including a new Dealer Agreement) are
made  entirely at the dealer's own risk and without any  liability on the part
of American Honda.

            C.    Guides to Preparation of an Acceptable Proposal

            In preparing the documents  listed  immediately  above, the dealer
should  keep in mind the  following  list of  standards  (which is intended to
provide  guidance,  not to be a complete  list) to which  American  Honda will
require adherence:

                  1.    All dealerships  must have a qualified  Dealer Manager
acceptable  to  American  Honda.  American  Honda's  right  to  prior  written
approval  of any  change  of  dealer  Manager  must be  incorporated  into the
transactional  documents.  The  Dealer  Manager  should  be a  well-respected,
civicly-active   member  of  the  community.   As  discussed  above,  personal
involvement by Dealer Managers in Dealership  Operations is an important means
of  ensuring  that  Honda and Acura  dealerships  are run with a high level of
attention,  care and  commitment.  The Dealer  Manager must  maintain  control
over  the  day-to-day  operations  of the  dealership  and  the  transactional
documents  should  set forth in detail the level of  autonomy  that the Dealer
Manager will exercise,  including,  for example,  the amount of money that the
Dealer  Manager  will be  empowered  to  transfer.  Dealerships  must abide by
American  Honda's  commitment  to  encourage  diversity  of  persons in dealer
management positions.

                  2.    The Dealer  Owner's  Executive  Manager  (that is, the
person who has  operational  control of the entity that owns  and/or  controls
the dealership) should e an experienced,  well-respected  executive with final
authority  to decide any  dealership  matters not within the  authority of the
Dealer Manager.

                  3.    Dealerships  are  non-transferable  without  the prior
written  consent of  American  Honda.  Because  the  shares of  publicly-owned
corporations are freely transferable,  the percentage of public ownership must
be restricted so that a controlling  interest of the dealership remains in the
hands of approved  individuals.  It follows that the  controlling  interest in
the entity that  controls the  dealership  cannot be  transferred  without the
prior written  consent of American  Honda.  In no event may the  percentage of
public  ownership of a dealership  exceed the percentage of private  ownership
by American  Honda-approved  individual and  privately-held  entities.  To the
extent  that an entity not  approved  by  American  Honda  attempts to acquire
control and/or  ownership of a dealership,  the dealer Agreement with American
Honda must provide for  termination of the Dealer  Agreement  and/or  American
Honda's right to acquire the dealership at its fair market value.

                  4.    The   controlling   interest   in   Honda   or   Acura
dealerships   must  remain  in  the  hands  of  a  person  or  entity  engaged
predominantly  in the  sale  and  service  of new  automobiles.  For  example,
American  Honda will not approve  transfer  of  dealerships  or entities  that
control  dealerships to general  retailers or retailers that deal primarily in
non-automotive products.



                                       22



                  5.    American  Honda will not approve the transfer of Honda
or  Acura   dealerships  to  entities  that  are  known  to  have  significant
investments  in  companies  that compete  with  American  Honda or its parent,
subsidiaries or Affiliates in manufacturing,  marketing, or selling automotive
products or services.

                  6.    Public  corporations  having an ownership  interest in
the  dealership  and the  individuals  and  entities  that control such public
corporations  (but not persons whose ownership  interest is limited to passive
ownership  of 5% or less of the shares of public  corporations)  must agree to
obtain American  Honda's  approval  before  acquiring an interest in any other
Honda or Acura  dealership,  American  Honda  reserves  the right to limit the
number  and/or  location of Honda and Acura  dealerships  that can be owned or
controlled by any one individual or corporation.  In the future,  except where
a specific  finding is made by  American  Honda  that such  acquisition  would
further a business  interest or American  Honda,  individuals  and/or entities
will be limited to acquiring interests in dealerships as follows:

                        a.    HONDA

                  No one shall be allowed to  acquire an  ownership  interest,
directly or through an Affiliate,  in a multiple  number of Honda  dealerships
as provided below:

                  (a)   in  a   "Metro"   market  (a   "Metro"   market  is  a
metropolitan  market area represented by two or more Honda dealer points) with
two (2) to ten (10) Honda dealership points  (inclusive),  no Dealer Owner may
own, operate or have an interest in more than one (1) Honda dealership;

                  (b)   in a Metro  market  with  eleven  (11) to twenty  (20)
Honda dealership points (inclusive),  no Dealer Owner may own, operate or have
an interest in more than two (2) Honda dealerships;

                  (c)   in a Metro market with  twenty-one  (21) or more Honda
dealership  points,  no Dealer  Owner may own,  operate or have an interest in
more than three (3) Honda dealerships;

                  (d)   4% of the  Honda  dealerships  in any  one of the  ten
Honda Zones; and

                  (e)   seven (7) Honda dealerships nationally.

                  No one shall acquire contiguous Honda dealerships.

                        b.    ACURA

                  No one shall be allowed to  acquire an  ownership  interest,
directly or through an Affiliate,  in a multiple  number of Acura  dealerships
as provided below:

                  (a)   one (1) Acura  dealer in a "Metro"  market (a  "Metro"
market is a  Metropolitan  market are  represented by two or more acura dealer
points);

                  (b)   two (2) Acura  dealerships in any one of the six Acura
Zones; and

                  (c)   three (3) Acura dealerships nationally.



                                       23



                  No one shall acquire contiguous Acura dealerships.

                  "Affiliate" of, or a person or entity  "affiliated"  with, a
specified  person  or  entity,  means a person  or  entity  that  directly  or
indirectly,  through one or more intermediaries,  controls,  is controlled by,
or is under  common  control  with,  the person or entity  specified.  For the
purpose  of  this  definition,   the  term  "control"   (including  the  terms
"controlling,"  "controlled  by" and "under  common  control  with"  means the
possession,  directly  or  indirectly,  or the  power to  direct  or cause the
direction  of the  management  and  policies  of a person or  entity,  whether
through the ownership of securities, by contract or otherwise.

                  7.    The  dealership   would  continue  to  have  the  same
reporting  requirements  as all other Honda and Acura  dealerships,  including
dealership-specific   financial  information  on  the  same  as  is  that  the
dealership  has  provided  such  information  in  the  pst.  In  the  case  of
corporations  that,  with American  Honda's  approval,  own multiple Honda and
Acura  dealerships,  each such dealership must be separately  incorporated and
financial  information  must be broken down by individual  dealership and must
meet  capitalization   requirements,   etc.,  by  individual  dealership.  The
corporate by-laws of the individual  corporation that actually owns a Honda or
Acura  dealership  must restrict it from  engaging in any activity  other than
the ownership and maintenance of a Honda or Acura dealership.

                  8.    The  dealership  must agree to provide  American Honda
with all information and documents,  including but not limited to SEC filings,
that evidence a substantial  change of ownership or control of such dealership
or any entity with a controlling  interest in such dealership.  Individuals or
entities that acquire,  own or control more than 5% of any entity that owns or
controls a Honda or Acura  dealership must provide  American Honda with copies
of all  filings  made  to the  SEC,  all  comparable  filings  made  to  state
agencies,  and, at least once annually,  the most recent calendar year's fully
audited  financial  statements.  Nothing in this section 8 should be construed
to limit the requirement  that any proposed change in the ownership or control
of privately-held  shares of a dealership or any entity that owns a dealership
must be reported to American  Honda and is subject to American  Honda's  prior
written approval.

                  9.    For allocation and other  purposes,  transfer of Honda
or Acura  Automobiles  from one dealership to another  dealership owned and/or
controlled  by the same  entity will  treated  the same as a transfer  between
separately-owned dealers.

                  10.   The  dealership   should  be  committed  to  providing
separate,  freestanding  Dealership  Operations that exclusively  offer a full
range of Honda  Products  and  services or Acura  Products and services and do
not offer competing products or services from its Dealership Premises.

                  11.   The  controlling  individual  or entity must be liable
for the operation of the dealership and have must agree to indemnify  American
Honda for any claims made by  shareholders  of  publicly-held  shares  against
American Honda to the full extent  permitted by law.  American Honda must have
the right  (but not the  obligation)  to review  all  documentation  and other
representations  to the public about any  offering of stock in the  dealership
or the entity  owning the  dealership.  Whether or not American  Honda reviews
them,  such  documentation  and  representations  must include an  affirmative
statement  that  American  Honda  is  completely  independent  of  the  entity
offering the stock and that,  although  American Honda's acts or omissions may
have  an  impact  on  the  value  of  the  stock,   American  Honda  bears  no
responsibility  for such impact and has no liability to any investor under any
legal or equitable theory.



                                       24



                  12.   The entity that owns or controls  the  dealership  may
not  commingle its  trademarks  with dealer  trademarks  other than those used
exclusively in connection  with the  dealership.  For example,  a dealer could
use its own  "dealership"  trademark  in  conjunction  with the Honda or Acura
Trademarks  as in "John  smith  HONDA"  but it could  not use a  trademark  in
conjunction  with  the  Honda  or  Acura  Trademarks  that  it  also  uses  in
conjunction  with  non-Honda or non-Acura  goods or services.  The entity must
agree to maintain the Honda or Acura brand  image,  as that image is developed
by American Honda.

                  13.   The  entity  that owns the  dealership  must  agree to
have all dealership  sales and service  personnel  certified by American Honda
pursuant to its usual  certification  programs;  to use and sell genuine Honda
and  Acura  parts  and  accessories;  and to  participate  in  good  faith  in
applicable Honda or Acura sales,  marketing,  service,  parts,  facility image
and upgrade, training, customer satisfaction, and diversity programs.

                  14.   The Dealer  Agreement  will also provide that breaches
of the Dealer  Agreement or failure to adhere to American  Honda  requirements
by any individual  dealership  owned by an entity shall be treated as breaches
of the  Dealer  Agreement  between  American  Honda and such  entity and shall
constitute  reasonable  grounds for rejection by American Honda of acquisition
by the entity of additional Honda or Acura dealerships.

                  15.   American  Honda will not  approve  any  transfer  of a
dealership that is not in full compliance  with the Dealer  Agreement  between
American Honda and such dealership prior to such transfer.

                  16.   The Dealer  Agreement  with the  entity  that owns the
dealership will include  provisions that  incorporates  the provisions of this
Policy  and,  without  limiting  the  foregoing,   permit  American  Honda  to
terminate the Dealer Agreement for breaches of the  above-listed  requirements
and to reacquire the dealership as set forth in subsection IIIC3 above.

      Inquires  about  the  Policy  should be made to Honda  Dealer  Placement
Department and/or Acura Dealer development, as applicable.

      Inquiries  about the  transfer  of a  dealership  should be made to Zone
Sales Office.


                                       25


                                      D.

     Lithia Motors and Holding Ownership Information -- Restricted Shares

                                       26


                                  Schedule D

        Lithia Motors and Holding Ownership Information -- Restricted Shares

M.L. Dick Heimann             Sidney B. DeBoer              R. Bradford Gray
34.875% Beneficial            58.125% Beneficial            7% Beneficial
Interest                      Interest                      Interest

                              Sidney B. DeBoer
                              100% Voting
                              Managing Member

Lithia Holding Company, L.L.C.                      The Public
    53.585% of all shares           46.415% of all shares (if options exercised)
4,110,000 Shares of Class "B" Common           3,560,000 Class "A" Common
  10 votes per share, 92% Control                  1 votes per share
        Tax Id 93-1171867                            8% Control

                               LITHIA MOTORS, INC.



                                             Shares                        Votes
                                                                           
Class B Restricted Shares ......    4,110,000        53.585      41,100,000        92.029%
Class A Shares .................    2,875,000        37.484       2,875,000         6.438%
Class A Employee Stock Incentive
   Options .....................      685,000         8.931         685,000         1.534%
Total ..........................    7,670,000       100.000      44,660,000       100.000%


                                       27


                                         E.

          Lithia Motors Ownership Information - 5% Interest Holders

                                       28


                                     Schedule E

             Lithia Motors Ownership Information - 5% Interest Holders

      The  only 5%  interest  holder  that is  known to  Lithia  Motors,  Inc.
management is Lithia  Holding  Company,  LLC with 4,1 10,000 shares of class B
common  representing  53.585%  of  all  shares  of  outstanding  common  stock
(assuming all employee stock incentive options are exercised).

      The largest block of stock sold to the  underwriters was 250,000 shares,
which is less than 5% interest.  Information as to the  shareholders  is given
to us  quarterly  by the  transfer  agent which is  unavailable  at this time.
They immediately  report to us any holdings which are equal to or greater than
10%.  If stocks are held in "Street  Name" then it may be  impossible  to tell
if someone or entity has accumulated more than 5% interest.

                                       29


                                         F.

                             Indemnification Agreement




                                       30



                                  SCHEDULE F

                          INDEMNIFICATION AGREEMENT

            This  INDEMNIFICATION  AGREEMENT,  effective  as of  December  17,
1996, is entered into between  Lithia  Motors,  Inc.,  an Oregon  corporation,
with its  principal  place of business at 360 East  Jackson,  Medford,  Oregon
97501 ("Lithia  Motors"),  Lithia HPI, Inc., an Oregon  corporation,  with its
principal  place of  business  at 700 North  Central,  Medford,  Oregon  97501
("BPI"), Lithia HS, Inc., a California  corporation,  intending to establish a
place of business at 333 North Main Street, Salinas,  California 93901 ("HS"),
Lithia Holding,  LLC, an Oregon limited liability company,  with its principal
place of business at 360 East  Jackson,  Medford,  Oregon  97501  ("Holding"),
Sidney B. DeBoer, an individual residing at 234 Vista,  Ashland,  Oregon 97520
("DeBoer"),  M.L.  Dick  Heimann,  an  individual  residing at 426  Roundelay,
Medford,  Oregon  97504  ("Heimann"),  and R.  Bradford  Gray,  an  individual
residing at 6764 Laurel Crest Drive,  Medford,  Oregon 97504 ("Gray"),  on the
one hand (collectively,  the "Indemnifying Parties"), and American Honda Motor
Co., Inc.  ("AHM"),  a California  corporation,  with its  principal  place of
business at 1919 Torrance Boulevard,  Torrance, California 90501, on the other
hand.

                                  WITNESSETH

      WHEREAS,  Lithia Motors has been formed to own  subsidiary  corporations
which will own and operate automobile dealerships; and

      WHEREAS,  Lithia Motors  intends to publicly offer and sell a portion of
the shares of the Lithia Stock (as defined in the Agreement  between  American
Honda Motor Company,  Inc. and Lithia Motors,  Inc. et al. [the  "Agreement"])
in a public offering pursuant to the Securities Act of 1933 (the "Act");

      WHEREAS,  AHM has  consented  to the offer and sale of such Lithia Stock
to the public on the terms set forth in the  Agreement  between the parties on
or about date herewith; and

      WHEREAS,  in recognition of AHM's demand for complete protection against
liability  and threats of legal action and in order to obtain AHM's consent to
the offer and sale of such shares,  the  Indemnifying  Parties wish to provide
in  this  Indemnification   Agreement  for  the  indemnification  of  and  the
advancing of expenses to AHM as set forth herein.

      NOW,  THEREFORE,  in  consideration  of the mutual covenants made herein
and for other good and valuable consideration,  the receipt and sufficiency of
which are hereby acknowledged, the parties hereby agree as follows:

      1.    INDEMNITY OF AHM

      The  Indemnifying  Parties  hereby agree to indemnity  and hold harmless
AHM and its  affiliates  from and  against  any and all  losses,  liabilities,
judgments,   amounts  paid  in  settlement,   claims,   damages  and  expenses
whatsoever  (collectively a "Claim"),  including,  but not limited to, any and
all expenses  whatsoever  (including  reasonable  attorneys' fees) incurred in
investigating,  preparing or defending  against any  litigation,  commenced or
threatened,  to which AHM may become  subject  under the Act,  the  Securities
Exchange Act of 1934, as amended (the "Exchange  Act"), the securities laws of
any  state  (the  "Blue Sky  Laws"),  any other  statute  or at common  law or
otherwise  under the laws of any foreign  country,  arising in connection with
or  resulting   from  the  sale  of  the  Lithia  Stock.   In  addition,   the
Indemnifying  Parties hereby agree to indemnity and hold harmless AHM from any


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and all  claims of the  shareholders  of Lithia  Motors  with  respect  to any
matter.  If it is  ultimately  determined,  based upon a final  decision  of a
court,  arbitrator or other authorized  panel or a settlement  entered into by
the  parties to the dispute  and  consented  to by AHM that AHM was liable for
such Claim in whole or in part, the  indemnification set forth herein shall be
reduced  proportionately  to  reflect  the extent of such  liability,  and AHM
shall  reimburse  the  Indemnifying  Party  for any  expenses  advanced  by it
pursuant to Paragraph 3 of this  Indemnification  Agreement to the extent that
such  expenses  were in  excess  of the  Indemnifying  Parties'  proportionate
liability.

      If  the  indemnification  provided  for  in  this  Section  1  from  the
Indemnifying  Parties  is  unavailable  to AHM  hereunder  in  respect  of any
losses,  claims,  damages,  liabilities  or expenses  referred to therein as a
result  of a  judicial  determination  that  such  indemnification  may not be
enforced in such case  notwithstanding  this  Indemnification  Agreement,  the
Indemnifying  Parties,  in lieu of indemnifying  AHM, shall  contribute to the
amount  paid or payable by AHM as a result of such  losses,  claims,  damages,
liabilities  or expenses in such  proportion as is  appropriate to reflect the
relative  fault of the  Indemnifying  Parties and AHM in  connection  with the
actions  which  resulted  in such  losses,  claims,  damages,  liabilities  or
expenses,  as  well  as  any  other  relevant  equitable  considerations.  The
relative  fault of such  Indemnifying  Parties and AHM shall be  determined by
reference  to, among other things,  whether any action in question,  including
any untrue or  alleged  untrue  statement  of  material  fact or  omission  or
alleged  omission  to state a material  fact,  has been made by, or relates to
information   supplied  by,  such   Indemnifying   Parties  or  AHM,  and  the
Indemnifying  Parties' relative intent,  knowledge,  access to information and
opportunity   to  correct  or  prevent  such  action.   No  person  guilty  of
fraudulent  misrepresentation (within the meaning of Section 11(f) of the Act)
shall be entitled to  contribution  from any person who was not guilty of such
fraudulent misrepresentation.

      2.    NOTIFICATION AND DEFENSE OF CLAIM

            (a)   If any  litigation  is  commenced  against AHM in respect of
which indemnity may be sought pursuant to this Indemnification  Agreement, AHM
shall  promptly  notify  Lithia Motors in writing of the  commencement  of any
such litigation,  and the  Indemnifying  Parties shall then assume the defense
of  any  such  litigation,  including  the  employment  and  fees  of  counsel
(reasonably satisfactory to AHM) and the payment of all such expenses.

            (b)   AHM shall  have the right to employ  its own  counsel in any
such case to oversee  the  litigation  on behalf of AHM,  to consult  with the
attorneys  engaged by the  Indemnifying  Parties as to the proper  handling of
the litigation  and to take such actions in connection  with the litigation as
are  reasonably  necessary  to  protect  AHM's  interests.   The  Indemnifying
Parties  shall  pay the  reasonable  fees and  expenses  of not more  than one
additional  firm of attorneys  for AHM. In the event of a conflict of interest
between AHM and the  Indemnifying  Parties such that it would be inappropriate
for  Indemnifying  Parties'  counsel to represent AHM in any  litigation,  the
limitation  in the  immediately  preceding  sentence  shall  not apply and the
Indemnifying  Parties  shall pay the  reasonable  fees and expenses of as many
firms of attorneys as AHM reasonably requires to defend its interests.

            (c)   Each  of the  Indemnifying  Parties  agrees  to  notify  AHM
promptly of the  commencement of any litigation  against any of the parties to
the Agreement in connection  with the issue and sale of the Lithia Stock.  The
Indemnifying  Parties  and AHM  agree  to  cooperate  with  each  other in the
defense of any such litigation in which AHM is named as a party.



                                       32



            (d)   The   Indemnifying   Parties   shall  not  be  obligated  to
indemnity  or  reimburse  AHM under  this  Indemnification  Agreement  for any
amounts paid in settlement of any litigation  effected without Lithia Motors's
prior written consent.  The Indemnifying  Parties shall not, in the defense of
any such  litigation,  except with AHM's prior written consent to entry of any
judgment  or  enter  into  any  settlement   which  does  not  include  as  an
unconditional  term thereof the giving by the claimant or the plaintiff to AHM
of a  release  from all  liability  in  respect  to such  litigation.  Neither
Lithia Motors nor AHM shall unreasonably  withhold its consent to any proposed
settlement.

3.    PAYMENT OF EXPENSES

      The  Indemnifying  Parties  agree that it will pay any and all  expenses
incurred by AHM in defending any civil or criminal action,  suit or proceeding
against  AHM in advance of the time such  expenses  are due.  With  respect to
legal fees and  disbursements  of AHM's attorneys,  the  Indemnifying  Parties
will pay such  attorneys  an advance  retainer  of up to $20,000  and will pay
additional  fees and expenses of such  attorneys in  increments of not more am
$20,000  periodically  in advance of the dates that such fees and expenses are
incurred.

4.    ENFORCEMENT

            (a)   The Indemnifying  Parties  expressly  confirm and agree that
they  have  entered  into  this  Indemnification   Agreement  and  assume  the
obligations  imposed  by it in order to induce AHM to consent to the offer and
sale  of  Lithia  Stock  and  acknowledge   that  AHM  is  relying  upon  this
Indemnification Agreement to grant such consent.

            (b)   In the event AHM is  required to bring any action to enforce
rights or to collect  monies due under this  Indemnification  Agreement and is
successful in such action,  the  Indemnifying  Parties shall reimburse AHM for
all of AHM's  reasonable  fees and  expenses in  bringing  and  pursuing  such
action.

5.    MISCELLANEOUS

            (a)   This  Indemnification  Agreement  shall be  interpreted  and
construed  in  accordance  with the laws of the State of  California,  without
giving effect to the conflict of law rules.

            (b)   This  Indemnification  Agreement  shall be binding  upon and
inure to the benefit of the Indemnifying  Parties and AHM and their respective
legal representatives, successors and assigns.

            (c)   No   amendment,   modification   or   termination   of  this
Indemnification.Agreement  shall be effective  unless in writing and signed by
both parties hereto.

            (d)   If any provision of this  Indemnification  Agreement  should
be held invalid or unenforceable for any reason whatsoever,  or conflicts with
any  applicable  law,  this  Indemnification   Agreement  will  be  considered
divisible  as to such  provision(s),  and  such  provision(s)  will be  deemed
amended to comply with such law, or if it (they) cannot be so amended  without
materially  affecting  the tenor of this  Indemnification  Agreement,  then it
(they) will be deemed  deleted  from this  Indemnification  Agreement  in such
jurisdiction,  and in  either  case,  the  remainder  of this  Indemnification
Agreement will be valid and binding.



                                       33



      IN  WITNESS   WHEREOF,   the   parties   hereto   have   executed   this
Indemnification Agreement on the date first above written.

                              LITHIA MOTORS, INC.

                              BY:  /s/Sidney B. DeBoer                        
                                   -------------------------------------------
                              Title:

                              LITHIA HOLDING, LLC

                              BY:  /s/Sidney B. DeBoer                        
                                   -------------------------------------------
                              Title:

                              LITHIA HPI, LLC

                              BY:  /s/Sidney B. DeBoer                        
                                   -------------------------------------------
                              Title:

                              LITHIA HS, INC.

                              BY:  /s/Sidney B. DeBoer                        
                                   -------------------------------------------
                              Title:

                              ------------------------------------------------
                              /s/Sidney B. DeBoer                           
                              Sidney B. DeBoer

                              ------------------------------------------------
                              /s/M.L. Dick Heimann                          
                              M.L. Dick Heimann

                              ------------------------------------------------
                              /s/R. Bradford Gray                           
                              R. Bradford Gray

                              AMERICAN HONDA MOTOR CO., INC.
                              Honda Division

                              BY:  /s/Richard Colliver                        
                                   -------------------------------------------
                                    Richard Colliver
                                    Senior Vice President
                                    Automobile Sales Division

                              AMERICAN HONDA MOTOR CO., INC.
                              Acura Division

                              BY:  /s/Richard B. Thomas                       
                                   -------------------------------------------
                                    Richard B. Thomas
                                    Executive Vice President
                                    Acura Division



                                       34



                                      G.

                                 AHM Policies


                                       35