EX-10
                 Exhibit 10.7.1 Mercury Sales & Service Agmt

                                EXHIBIT 10.7.1

                                  Superseding

                              FORD MOTOR COMPANY

                                Seattle Region

                      Mercury Sales and Service Agreement

      AGREEMENT  made as of the 1st day of June,  1997, By and Between  Lithia
TLM,  LLC,  Limited  Corporation,  Oregon,  doing  business as Lithia  Lincoln
Mercury and with a principal  place of  business at 360 East  Jackson  Street,
Medford, Jackson County, Oregon  97501.

      (hereinafter  called the  "Dealer") and Ford Motor  Company,  a Delaware
corporation  with  its  principal  place of  business  at  Dearborn,  Michigan
(hereinafter call the "Company").

            PREAMBLE

            The purpose of this  agreement is to (i)  establish  the Dealer as
an  authorized  dealer in  COMPANY  PRODUCTS  including  VEHICLES  (as  herein
defined),  (ii) set forth the  respective  responsibilities  of the Company in
producing  and  selling  those  products  to the  Dealer  and of the Dealer in
reselling   and   providing   service  for  them  and  (iii)   recognize   the
interdependence  of both  parties in  achieving  their  mutual  objectives  of
satisfactory sales,  service and profits by continuing to develop and retain a
broad base of satisfied owners of COMPANY PRODUCTS.

            In  entering  into this  agreement,  the  Company  and the  Dealer
recognize  that  the  success  of the  Company  and of each of its  authorized
dealers  depends  largely on the  reputation  and  competitiveness  of COMPANY
PRODUCTS  and  dealers'   services,   and  on  how  well  each   fulfills  its
responsibilities under this agreement.

            It is the  opinion  of the  Company  that  sales  and  service  of
COMPANY  PRODUCTS  usually can best be provided to the public  though a system
of  independent   franchised   dealers,   with  each  dealer   fulfilling  its
responsibilities  in  a  given  locality  from  properly  located,   adequate,
well-equipped  and  attractive  dealerships,  which are  staffed by  competent
personnel  and  provided  with  the  necessary  working  capital.  The  Dealer
recognizes  that,  in such a franchise  system,  the Company must plan for the
establishment  and maintenance of the numbers,  locations and sizes of dealers
necessary  for  satisfactory  and proper sales and service  representation  in
each  market  area as it exists and as it develops  and  changes.  At the same
time,  the Company  endeavors to provide each of its dealers with a reasonable
profit  opportunity  based on the  potential  for sales and service of COMPANY
PRODUCTS within its locality.

                               HOME                                 PERCENTAGE
      NAME                    ADDRESS                               OF INTEREST
Lithia Motors, Inc. 360 E. Jackson Street, Medford, OR  97501-5892       80
Lithia MTLM, Inc.   360 E. Jackson Street, Medford, OR  97501-5892       20

      (ii)  upon  the   representation   and  agreement   that  the  following
person(s),  and only the  following  person(s),  shall  have  full  managerial
authority for the operating  management  of the Dealer in the  performance  of
this agreement.

                               HOME
      NAME                    ADDRESS                                  TITLE
Sidney B. DeBoer    234 Vista, Ashland, OR  97520             Managing Member
Bret E. Green       2631 Rosewood, Medford, OR 97504          General Manager



                                       1



      and  (iii) upon  the  representation  and  agreement  that the following
person(s), and only the following person(s),  shall be remaining owners of the
Dealer:

                               HOME                                 PERCENTAGE
      NAME                    ADDRESS                               OF INTEREST



      The Dealer shall give the Company  prior  notice of any proposed  change
in the said  ownership or managerial  authority,  and immediate  notice of the
death or  incapacity  of any such  person.  No such  change or notice,  and no
assignment  of this  agreement  or of any right or interest  herein,  shall be
effective  against the  Company  unless and until  embodied in an  appropriate
amendment  to or  assignment  of this  agreement,  as the  case  may be,  duly
executed  and  delivered by the Company and by the Dealer.  The Company  shall
not unreasonably withhold it consent to any such change.

            G.    This  agreement  shall  continue  in force and  effect for a
term  commencing  on the date of its  execution  and  expiring  April 30, 2000
unless sooner terminated under the provisions of paragraph 17 hereof.

            H.    Both the  Company  and the Dealer  assume and agree to carry
out and perform their respective responsibilities under this agreement.

      The parties  hereto have duly executed this agreement in duplicate as of
the day and year first above written.

FORD MOTOR COMPANY                        LITHIA LINCOLN MERCURY

/s/                                       /s/ Sidney B. DeBoer                 
- ------------------------------------      ----------------------------------
General Manager, Lincoln-Mercury          Managing Member
   Division

Countersigned by
/s/                                 
- ------------------------------------




                                       2



                              FORD MOTOR COMPANY

                               ____________ Region

                                 Addendum to

MERCURY SALES AND SERVICE AGREEMENT       Dated:  6/1/97

LINCOLN SALES AND SERVICE AGREEMENT       Dated:  6/1/97

by and between Lithia TLM, LLC, Limited  Liability  Corporation,  in the State
of Oregon doing  business as Lithia  Lincoln  Mercury (the  "Dealer") and Ford
Motor Company, a Delaware corporation (the "Company").

THE PARTIES  AGREE that the following  addendum to Paragraph (F)  containing a
claus (i)(e) is annexed and made part of the Agreements:

F(i)(a) upon the  representation  and agreement  that the following  person(s)
and/or entity(ies),  and only the following person(s) and/or entity(ies) shall
have ownership  interests in the principal  owner(s) referred to in clause (i)
of this Paragraph F:




NAME OF PRINCIPAL OWNER(S) WHICH           NAME AND ADDRESS OF PERSON(S) OR ENTITY(IES)         PERCENTAGE
ARE PARTNERSHIPS OR CORPORATIONS        HAVING OWNERSHIP INTEREST(S) IN PRINCIPAL OWNER(S)     OF OWNERSHIP
  (STATE OF INCORPORATION)                      (INDICATE STOCKHOLDER OR PARTNER)                INTEREST
- --------------------------------        --------------------------------------------------     ------------

                                                                                                   
Lithia Motors, Inc.                     Lithia Holding Company, LLC., (Stockholder)                 53.5%
Oregon                                  360 E. Jackson, Medford, OR  97052-5892
                                        The Public, (Stockholder)
                                        Class "A" Stockholders                                      46.5%

Lithia MTLM, Inc.                       Lithia Motors, Inc., (Stockholder)
Oregon                                  360 E. Jackson, Medford, OR  97501-5892                    100.0%

Lithia Holding Company, LLC             Sidney B. DeBoer, (Stockholder)
Oregon                                  234 Vista, Ashland, OR  97520                               58.125%

                                        Manford L. Dick Heimann, (Stockholder)
                                        426 Roundelay Circle, Medford, OR  97504                    34.875%

                                        Raymond Bradford Gray, (Stockholder)
                                        6764 Laurel Crest Drive, Medford, OR  97504                  7.0%


      The  provisions of this  paragraph F requiring  notice to and consent by
the  Company to any  changes  in  ownership  shall  apply to any change in the
person(s)  or  entity(ies)  having  an  ownership  interest  in the  principal
owner(s) set forth in this clause F(i)(a).

      IN WITNESS  WHEREOF,  the Company and the Dealer have duly executed this
addendum in duplicate as of the 1st day of June, 1997.

FORD MOTOR COMPANY                      LITHIA LINCOLN MERCURY

/s/                                     /s/Sidney B. DeBoer, President      
- -----------------------------------     ----------------------------------------
Assistant Secretary                     Lithia Motors, Inc., The Managing Member

Countersigned by

/s/    
- -----------------------------------

                                       3