EXHIBIT 99.2(A) NOTICE OF GUARANTEED DELIVERY WITH RESPECT TO PRIMEDIA INC. (FORMERLY KNOWN AS K-III COMMUNICATIONS CORPORATION) 7 5/8% SENIOR NOTES DUE 2008 This form must be used by a holder of the 7 5/8% Senior Notes due 2008 (the "OLD NOTES") of PRIMEDIA Inc. (formerly known as K-III Communications Corporation) ("PRIMEDIA") who wishes to tender Old Notes to the Exchange Agent pursuant to the guaranteed delivery procedures described in "The Exchange Offers--Guaranteed Delivery Procedures" of the Prospectus dated , 1998 (the "PROSPECTUS") and in Instruction 2 to the Letter of Transmittal. Any holder who wishes to tender Old Notes pursuant to such guaranteed delivery procedures must ensure that the Exchange Agent receives this Notice of Guaranteed Delivery prior to the Expiration Date of the Note Exchange Offer. Capitalized terms not defined herein have the meanings ascribed to them in the Prospectus or the Letter of Transmittal. To: The Bank of New York, Exchange Agent BY MAIL: FACSIMILE TRANSMISSIONS: BY HAND OR OVERNIGHT DELIVERY: The Bank of New York (Eligible Institutions Only) The Bank of New York 101 Barclay Street, 7E (212) 815-6339 101 Barclay Street New York, New York 10286 CONFIRM BY TELEPHONE: Corporate Trust Services Window Attn: Reorganization Section, (212) 815-4146 Ground Level 7E: Vincent Jhingor FOR INFORMATION CALL: New York, New York 10286 (Registered or Certified Mail (212) 815-4146 Attn: Reorganization Section, Recommended) 7E: Vincent Jhingor DELIVERY OF THIS NOTICE OF GUARANTEED DELIVERY TO AN ADDRESS OTHER THAN AS SET FORTH ABOVE OR TRANSMISSION VIA A FACSIMILE NUMBER OTHER THAN AS SET FORTH ABOVE WILL NOT CONSTITUTE A VALID DELIVERY. PLEASE READ THE ACCOMPANYING INSTRUCTIONS CAREFULLY Ladies and Gentlemen: The undersigned hereby tenders to PRIMEDIA, upon the terms and subject to the conditions set forth in the Prospectus and the related Letter of Transmittal, receipt of which is hereby acknowledged, the principal amount of Old Notes specified below pursuant to the guaranteed delivery procedures set forth in the Prospectus and in Instruction 2 of the Letter of Transmittal. The undersigned hereby tenders the principal amount of Old Notes listed below: CERTIFICATE NUMBER(S) (IF KNOWN) PRINCIPAL AMOUNT PRINCIPAL AMOUNT OF OLD NOTES REPRESENTED TENDERED / / The Depositary Trust Company (check if Old Notes will be tendered by book-entry transfer) Account Number: ________________________________________________________________ SIGN HERE Name of Holder: ________________________________________________________________ Signature(s): __________________________________________________________________ Name(s) (PLEASE PRINT): ________________________________________________________ Address: _______________________________________________________________________ _______________________________________________________________________ Telephone Number: ______________________________________________________________ Date: __________________________________________________________________________ GUARANTEE (NOT TO BE USED FOR SIGNATURE GUARANTEE) The undersigned, a firm which is a member of a registered national securities exchange or of the National Association of Securities Dealers, Inc., or is a commercial bank or trust company having an office or correspondent in the United States, or is otherwise an "eligible guarantor institution" within the meaning of Rule 17Ad-15 under the Securities Exchange Act of 1934, as amended, guarantees deposit with the Exchange Agent of the Letter of Transmittal (or facsimile thereof), together with the Old Notes tendered hereby in proper form for transfer and any other required documents, all by 5:00 p.m., New York City time, on the third business day following the Expiration Date. SIGN HERE Name of firm: __________________ Authorized Signature: __________ Name (PLEASE PRINT): ___________ Address: _______________________ _______________________ _______________________ Telephone Number: ______________ Date: __________________________ DO NOT SEND NOTES WITH THIS FORM. ACTUAL SURRENDER OF NOTES MUST BE MADE PURSUANT TO, AND BE ACCOMPANIED BY, AN EXECUTED LETTER OF TRANSMITTAL. INSTRUCTIONS FOR NOTICE OF GUARANTEED DELIVERY 1. DELIVERY OF THIS NOTICE OF GUARANTEED DELIVERY. A properly completed and duly executed copy of this Notice of Guaranteed Delivery and any other documents required by this Notice of Guaranteed Delivery must be received by the Exchange Agent at its address set forth herein prior to the Expiration Date. The method of delivery of this Notice of Guaranteed Delivery and any other required documents to the Exchange Agent is at the election and risk of the holder, and the delivery will be deemed made only when actually received by the Exchange Agent. If delivery is by mail, registered mail with return receipt requested, properly insured, is recommended. Instead of delivery by mail, it is recommended that the holder use an overnight or hand delivery service. In all cases sufficient time should be allowed to assure timely delivery. For a description of the guaranteed delivery procedure, see Instruction 2 of the Letter of Transmittal. 2. SIGNATURES ON THIS NOTICE OF GUARANTEED DELIVERY. If this Notice of Guaranteed Delivery is signed by the registered holder(s) of the Old Notes referred to herein, the signature must correspond with the name(s) written on the face of the Old Notes without alteration, enlargement, or any change whatsoever. If this Notice of Guaranteed Delivery is signed by a person other than the registered holder(s) of any Old Notes listed, this Notice of Guaranteed Delivery must be accompanied by appropriate bond powers, signed as the name of the registered holder(s) appears on the Old Notes. If this Notice of Guaranteed Delivery is signed by a trustee, executor, administrator, guardian, attorney-in-fact, officer of a corporation, or other person acting in a fiduciary or representative capacity, such person should so indicate when signing. 3. REQUESTS FOR ASSISTANCE OR ADDITIONAL COPIES. Questions and requests for assistance and requests for additional copies of the Prospectus may be directed to the Exchange Agent at the address specified in the Prospectus. Holders may also contact their broker, dealer, commercial bank, trust company, or other nominee for assistance concerning the Note Exchange Offer.